EP2218246A2 - Traitement de données numériques au moyen de dispositifs de communication électroniques - Google Patents

Traitement de données numériques au moyen de dispositifs de communication électroniques

Info

Publication number
EP2218246A2
EP2218246A2 EP08848090A EP08848090A EP2218246A2 EP 2218246 A2 EP2218246 A2 EP 2218246A2 EP 08848090 A EP08848090 A EP 08848090A EP 08848090 A EP08848090 A EP 08848090A EP 2218246 A2 EP2218246 A2 EP 2218246A2
Authority
EP
European Patent Office
Prior art keywords
data
display
electronic device
transmitted
stored
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP08848090A
Other languages
German (de)
English (en)
Inventor
Michael Maguire
Richard Seward
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Blue Whale Systems Ltd
Original Assignee
Blue Whale Systems Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Blue Whale Systems Ltd filed Critical Blue Whale Systems Ltd
Publication of EP2218246A2 publication Critical patent/EP2218246A2/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/75—Indicating network or usage conditions on the user display

Definitions

  • the present invention relates to a system which allows portions of digital media, such as, but not necessarily exclusively, data for the generation of adverts or other displays, to be made available to users of electronic devices such as portable communication and/or data devices, in a manner which allows the data to be accessible via the device even when the connection between the device and a remote communication means or transmitter is not always available or is intermittent.
  • portions of digital media such as, but not necessarily exclusively, data for the generation of adverts or other displays
  • the services which are provided are in many cases either wholly or at least partially funded and supported by the selling of advertising which is carried and accessible via the electronic devices as part of the service. In certain instances the entire service may be paid for and supported by a single advertiser. In some examples, by the service provider allowing the display of advertising on the viewable "pages" of their service on a display screen of the device in conjunction with service details requested by the user, so the user of the service may be provided widi web search results, free email services, news and/or other information services.
  • the same When generating the advert, the same is typically provided as an image or other media element and is downloaded via the communication link to the device along with the other content for the page which is to be displayed on the display screen of the device.
  • the downloading of the data can occur dynamically as and when the user visits the service, makes the appropriate selections and the web browser of the user's device then generates the display on the screen.
  • the access to the requested service is typically achieved by a web browser provided with the device, generating the request for the constituents of the display including the advert.
  • a request for the appropriate URL for each component is made, including the URL for the advertisement, which will normally be the address of a server which will provide the data for the advert to be generated.
  • the server stores in memory an indication that the advertisement has been requested and the data transmitted.
  • the service When the services are accessed in a home or office environment using a desktop or laptop device the service is then most typically provided along with advertisements which are incorporated into the screen display or displays of the web page of the service which the user is trying to view and interact with.
  • the communication link is typically stable in that it is continuous and reliable.
  • the same principle of obtaining the data is conventionally used when a web page from a service is selected using a mobile or portable electronic device in that the data for the display material, such as advertisements to be displayed on the screen, are fetched dynamically at the time a user visits a WAP page on the browser, although some variation in the display of the advertisement may occur if the use of a portable electronic device is detected.
  • the connection between the electronic device and the remote communication location may not be available or may break down due, for example, to the geographical location of the user. This can mean that the advert for that screen is never generated, or if generated, is shown on a delayed basis which can in some instances lead to the advert causing frustration to the user of the device which obviously is undesirable.
  • a first aim of the present invention is to provide an alternative means of allowing access to media which is to be displayed and for the same to be achieved in a manner so as to improve the user's experience of use of electronic devices, even when the source of the data which is to be used to generated the display screen is not always available.
  • FIG. 1 An example of the conventional system used is shown in Figure 1 for generating a display of a portion of data on the screen 2 of a mobile electronic device 4.
  • the user of the device has selected to connect to a remote data transmitting location and a demand via communication link 6 is sent to a remote server 8.
  • the server 8 if it receives the request, identifies the page to be displayed and starts to retrieve the data required.
  • part of the display includes an advert, the data for which is transmitted as soon as a request is made to the advert server 10 and the data identified. This data is then transmitted to the electronic device by communication link 6 to allow the display, including the advert, to be displayed on screen 2.
  • the advertisement server transmitting the data a log entry is made at the server 10 that the advert has been generated and hence, it is assumed, viewed.
  • the generation and maintenance of the communication link 6 for the required duration to allow the above actions to occur is not always achieved. For example , if the communication link was maintained up until the transmission of the demand for the data and the retrieval of the data from the servers, 8, 10 but then fails prior to transmission of the data to the electronic device 4 the display is not generated on screen 2. This would mean that the device and user would at least have to wait until the communication link was restored or the display may not be generated at all.
  • a further problem is that the server 10, typically from which the advert or other material is generated, has generated an indication that the advert has been viewed by the user when in fact this is not the case as the data did not reach the electronic device. This results in flawed viewing figures being provided to the advertiser or other material provider.
  • a further aim of the invention is therefore to provide a means whereby a more reliable indication of actual user access to adverts or other material can be assessed and therefore give the advertiser or other material provider more information and reassurance that the adverts or other material they are paying the service provider for are achieving the desired exposure levels.
  • the generation of the display from said at least portion of data is performed in response to a user demand made via the device.
  • the said portion of data may be used to generate a display in conjunction with other data which is received from a remote location at that time and/or in conjunction with other data which is stored within the device.
  • the said portion of data is selectively accessed and the display which is generated is selectively positioned on the display screen with reference to an activity being performed via the device at that time.
  • the activity is the playing of a game, which game is depicted on screen and the said portion or portions of data are used to generate specific displays as the game progresses.
  • the said portion of data represents a predetermined display or part of a display. In one embodiment the display represents an advert.
  • data representing an ID code is downloaded to the electronic device and associated with the said portion of data.
  • an indication of this is logged at the device.
  • an indication is logged at the device when the display is generated from said portion of data.
  • the indications which are logged are transmitted from the device to a database to provide a record to a third party of the receipt of the data and/or generation of the display via the electronic device.
  • a system including at least one electronic device capable of receiving data transmitted from a remote location via a communication link said device including a screen and/or speaker via which the received data can be displayed, said data which is transmitted including a portion of data to which an identification (ID) code is added, said identification code used to identify and/or selectively process the data at the electronic device.
  • ID identification
  • a method of providing at least a portion of data to an electronic device for the generation of a display thereon including the steps of providing at least one electronic device capable of receiving data transmitted from a remote location via a communication link, said device including a screen and/or speaker via which the received data can be displayed, transmitting data from the remote location and wherein said data which is transmitted includes a portion of data to which an identification (ID) code is added, said identification code used to identify and/or selectively process the data at the electronic device.
  • ID identification
  • the said data is transmitted in response to a user demand made via the electronic device.
  • system includes a client programme which is used to control the processing of the said portion of data with the ID code.
  • client programme is an internet browser, a game or an email client.
  • the said portion of data represents an attachment to an e-mail communication or a portion of material or display which is to be selectively generated as part of a game or activity which is provided on the device or an advert which is to be displayed via the electronic device.
  • the portion of data is generated by a server and at the server the identification code is added.
  • the server when the server receives a request for the portion of data a database is searched and the appropriate portion of data is accessed, the ID code is added, and the data is transmitted to be received ultimately by the electronic device.
  • the provision of the identification code allows a client programme to identify the portion of data at the device and log in a database that the portion of data has been received by the device and/or has been viewed and/or interacted with.
  • the identification code can also be used to control parameters relating to the processing, such as the display of the portion of data. Other parameters which may be used individually or in combination include maximum display frequency, the number of times of display.
  • At least one further data portion is transmitted which relates to the ability of the user to interact with the said first display, such as for example to allow the user to obtain further information relating to an advert by selecting a link which is generated from the additional data.
  • more than one portion of data may be transmitted in response to a command from the device.
  • these portions of data will be linked, thus for example, if the user accesses one portion of data via the device, a further portion of data has been transmitted to the device so as to be immediately available should the user make a particular option selection when interacting with the first portion of data.
  • indicators can be stored if any of the further linked portions of data are accessed. These indicators can then be provided to monitoring means such as for example advertisers wishing to monitor the viewing of their adverts.
  • the said portion of data is received by the device and stored in memory in the device as well as being available to be processed and displayed as soon as possible via the electronic device. If the client program instructs that the data is stored or cached in the memory of the device, the data can subsequently be selected to be displayed by the user, or in accordance with a predesignated display schedule via the electronic device .
  • This later viewing can occur even if the electronic device is not at that time capable of being in communication with the data source as the communication link is down.
  • the later viewing of the portion of data is as a result of user interaction with the electronic device such as, for example, viewing an email message for an e-mail application, or for a gaming activity moving a simulated vehicle past a particular location.
  • the generation and viewing of the portion of data can be logged and allocated to the particular portion of data by reference to the identification code.
  • the viewing data can then be sent to a remote database, either individually or in groups of data representing particular time intervals. Furthermore, this
  • ⁇ l data can be sent as and when a communication link is established.
  • the data representative of the viewing of the portion of data can be caused to occur automatically when the electronic device next communicates with the remote location.
  • Figure 1 illustrates a conventional system in a schematic manner
  • Figure 2 illustrates a schematic indication of an embodiment in accordance with the invention.
  • FIG. 2 illustrates a schematic diagram of the invention in accordance with one embodiment of the invention.
  • an electronic device 102 which can, but need not be, portable.
  • the device is provided with a display screen 104, user selection means 106 and a means for generating a communications link 108 with a remote server location 110 such as for example, at a location of a mobile phone service provider.
  • the device If the device is being used to receive data from the remote location for, for example, an e-mail, game or to select a page from a website, the user controls the device to emit a signal via . communication link 108 to the remote server location H O at which the required data for the page to be displayed is obtained.
  • the user is using the electronic device to play a game, which in one example, can be a race track game in which the user guides the movement of a vehicle depicted on the display screen along a track.
  • a game which in one example, can be a race track game in which the user guides the movement of a vehicle depicted on the display screen along a track.
  • advertising "hoardings" are displayed along the side of the track.
  • the actual adverts on these hoardings would have to be fixed at the time of writing the software for the game, as the adverts, using the conventional system of Figure 1 cannot be dynamically obtained from a remote location either quickly or reliably enough during the playing of the game for the same to be generated on the screen.
  • the portions of data for the adverts which are to be shown on the hoardings can be downloaded from the server to the electronic device and stored in memory in the device. This means that when the game is played using the electronic device 102, particular adverts of the downloaded adverts can be selected to be generated by the control programme of the electronic device on particular billboards or hoardings of the race track by retrieving appropriate portions of data from the memory of the storage device 102 rather than having the same to be transmitted at that time from the remote location.
  • an advert may be automatically generated from the portion of data already stored in memory in the device, thereby avoiding the need for the that data to be transmitted at that time.
  • the control programme for the device can cause the device to connect to the remote location as and when the communication link is detected and/or at regular intervals.
  • any new e-mail data can be transmitted to the device and stored in the device memory.
  • the e-mails need not be automatically displayed at that time (although they can be if required) .
  • the portions of data may simply be stored in the device memory at the time of retrieval along with their ID code such that when the user next uses the device to view e-mails, and selects an attachment from an e-mail the portion of data representing the attachment can be retrieved from the memory and displayed on the device. This means that recent e-mails and attachments thereof can be available to be viewed even if the communication link between the device and the remote location is down at the time of viewing.
  • advert data can be collected from the remote server 112 and transmitted, in this case along with an identification code.
  • the advert server 1 12 need not log the sending of the data.
  • the portion of the data with an identification code (in this case the data relating to the advert) is selectively used to generate the advert on the screen 104 of the device 102.
  • the advert may be generated immediately upon receipt of the data or, in addition, or alternatively, the said portion of data is stored along with the identification code in the memory 114 of the device so as to be available to be displayed at a selected time thereafter. This therefore means the advert is available to be viewed when desired by the user of the device and/or when required as set out by the client programme of the device and importantly can be shown whether or not the electronic device is in communication at that time with the remote location.
  • portions of data may be stored at any given time on the device. These portions of data can be provided for separate purposes or, alternatively may be linked so as to be used a particular function selected by a user to be provided upon user interaction with a display generated from a first linked portion of data.
  • the ability to store an indicator representing the actual number of displays on the display screen of the electronic device of the advert or other material, rather than the number of times the advert data was transmitted is a significant benefit. It allows the advertiser or other material provider to be provided with significantly more accurate information which they can rely upon when making decisions as to subsequent advertising budgets and where to direct the expenditure. This is also of significant benefit to the hosts of adverts i.e the companies paid by the advertisers to provide the data to be generated as these hosts can provide accurate "advert reach" information and hence are more likely to attract the expenditure from the advertisers.
  • the present invention therefore represents significant benefits to the data providers and also to the user of the electronic device as the user can be confident that the display of information, video and/or audio from the portion of data can be generated at a time to suit the user, from the at least one portion of data stored on the device and regardless of whether the device is in communication with the remote server location at that time.

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  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Information Transfer Between Computers (AREA)
  • Communication Control (AREA)

Abstract

L'invention concerne un système et un procédé qui permettent la transmission efficace d'une ou plusieurs parties de données vers au moins un dispositif via une liaison de communication. Lorsque la partie de données est demandée et reçue par le dispositif, elles est utilisée pour créer un affichage sur un écran du dispositif et/ou stockée de façon à être ultérieurement disponible pour être traitée, même si aucune liaison de communication n'est établie avec le dispositif à ce moment-là. Des indicateurs peuvent également être créés afin d'illustrer le moment où l'affichage a été généré, lesdits indicateurs pouvant être analysés à distance à partir du dispositif, par exemple pour indiquer, si l'affichage est une annonce publicitaire, le nombre de fois que l'annonce a été visualisée par l'utilisateur du dispositif.
EP08848090A 2007-11-10 2008-11-10 Traitement de données numériques au moyen de dispositifs de communication électroniques Withdrawn EP2218246A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
GBGB0722117.9A GB0722117D0 (en) 2007-11-10 2007-11-10 Digital data processing with electronic communication
PCT/GB2008/003778 WO2009060223A2 (fr) 2007-11-10 2008-11-10 Traitement de données numériques au moyen de dispositifs de communication électroniques

Publications (1)

Publication Number Publication Date
EP2218246A2 true EP2218246A2 (fr) 2010-08-18

Family

ID=38858514

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08848090A Withdrawn EP2218246A2 (fr) 2007-11-10 2008-11-10 Traitement de données numériques au moyen de dispositifs de communication électroniques

Country Status (3)

Country Link
EP (1) EP2218246A2 (fr)
GB (1) GB0722117D0 (fr)
WO (1) WO2009060223A2 (fr)

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070072676A1 (en) * 2005-09-29 2007-03-29 Shumeet Baluja Using information from user-video game interactions to target advertisements, such as advertisements to be served in video games for example
US20070129990A1 (en) * 2005-12-01 2007-06-07 Exent Technologies, Ltd. System, method and computer program product for dynamically serving advertisements in an executing computer game based on the entity having jurisdiction over the advertising space in the game

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO2009060223A3 *

Also Published As

Publication number Publication date
WO2009060223A3 (fr) 2009-06-25
WO2009060223A2 (fr) 2009-05-14
GB0722117D0 (en) 2007-12-19

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