Classifications

• • G—PHYSICS
  • G06—COMPUTING OR CALCULATING; COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/01—Protocols
  • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/2866—Architectures; Arrangements
  • H04L67/30—Profiles
  • H04L67/306—User profiles
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/50—Network services
  • H04L67/53—Network services using third party service providers
• • H—ELECTRICITY
  • H04—ELECTRIC COMMUNICATION TECHNIQUE
  • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
  • H04L67/00—Network arrangements or protocols for supporting network services or applications
  • H04L67/50—Network services
  • H04L67/535—Tracking the activity of the user

Definitions

• the invention relates to a method, an object, for extracting advertising content from a message sent from a data download server, through a preferentially radiocommunication or wired network (ADSL type, dedicated link, etc.). ).
• Said message is intended for portable communicating objects for example in a radiotelephone network.
• the communicating objects are smart cards, such as SIM cards (Subscriber Identity Module), introduced into radiotelephone terminals.
• SIM cards Subscriber Identity Module
• the invention could, however, apply to other fields such as mobile television or any other application in which an operator of a network wishes to broadcast advertising messages by means of the network he operates.
• the invention further relates to a method of generating a message containing advertising content.
• the data download server also known as the OTA Card Administration Platform (Over
• the Air includes software that allows the operator managing the radio network to maintain control of smart cards in mobile terminals and modify their content.
• These operator-initiated operations concern, for example, the downloading of a file into predetermined maps of the park managed by the operator, or the downloading or deletion of an application. determined, or the modification of data of a file or a specific application in cards managed by the operator, or to broadcast advertising.
• Data to be downloaded to smart cards is often transmitted through a short message server. Several short messages are often needed to download an application or file.
• the invention is more particularly concerned with the management of an advertising data download campaign for massively addressing user cards by the OTA data downloading server.
• the operator currently has two options for downloading advertising from the OTA server.
• the operator carries out a single (so-called wide) campaign for the entire fleet of mobile radiotelephone terminals.
• This solution leads, however, to deploy messages containing non-targeted advertising to all subscribers, advertising not effectively exploited because not corresponding to the expectations or interests of said subscribers.
• the so-called broad-based download campaigns only average 60% of subscribers (their phone must be "under cover” ie accessible at the time of the campaign).
• the operator decides to consult his customer relationship management center (Customer Relashionship Management - CRM) to determine groups of subscribers with certain common characteristics. For each group thus formed, the operator initiates campaigns for downloading targeted messages to said subscribers.
• CRM customer relationship management center
• This solution is expensive in resources for the operator and remains inefficient.
• the granularity of the centers of interest within a group is not very fine. This can also lead to saturation of the network including short message centers (SMSC) by the multiplication of campaigns.
• SMSC short message centers
• the aim of the invention is to overcome the drawbacks of current solutions by enabling the deployment of a broad (untargeted) campaign that is therefore inexpensive and simple to implement while carrying out a fine extraction of the advertising content corresponding to the data centers.
• interest of each subscriber by implementing a method of extraction at the mobile phone, preferably at the SIM card.
• a communicating electronic object adapted to receive through a communication network a message comprising at least one advertising content and at least one meta-information associated with said advertising content to characterize the subject on which the advertising content relates , the object being characterized in that it comprises: means for exploiting at least one meta-information defining a center of interest of a user; means for extracting from the message an advertising content if and only if a meta-information characterizing the advertising content corresponds to a meta-information defining a center of interest of the user.
• the electronic object further comprises means for storing the at least one meta-information defining a center of interest of a user of the object and means for accessing said at least one meta-information. stored.
• the communicating electronic object is in a mobile terminal in a radiotelephone network.
• the object is a SIM card inserted into a mobile terminal in a radiotelephone network or more generally an electronic device (Ib) connected to a terminal.
• the electronic object may further comprise means for establishing said at least one meta-information defining a center of interest of the user by exploiting, for example, the characteristics of the user's subscription or the favorites defined by the user. user during the navigation phases through menus made available by the communicating object.
• the object also comprises means for consuming advertising contents to activate the means for extracting advertising content and for performing a function of visual, sound, olfactory, tactile and / or taste rendering or a memory function of the extracted content.
• the object comprises means for storing the messages.
• a method of extracting advertising contents delivered in the form of a message comprising at least one advertising content, at least one meta-information associated with the advertising content to characterize the subject on which the advertising content relates, the method characterized in that it comprises the steps of retrieving a meta-information from an advertising content of the message; comparing said meta-information with at least one meta-information defining a user's interest;
• the extraction method can be implemented by an electronic object as described previously.
• a method for developing a message comprising at least one advertising content characterized in that it comprises a step of adding to the message at least one meta-information by advertising content to characterize the subject on which carries said content.
• FIG. 1 presents the functional architecture of a communicating electronic object according to the invention
• Figure 2 describes the steps of a method for extracting advertising content according to the invention.
• the method according to the invention can be implemented in any electronic object used by a user or subscriber for whom an operator wishes to elicit from said user an action following an advertisement in connection with one of his interests.
• a message M comprises a set of advertising contents C1, C2, ... Cn.
• this message is enriched according to a method in which each advertising content considered is associated with one or more meta-information for characterize the subject to which the content relates.
• each advertising content considered is associated with one or more meta-information for characterize the subject to which the content relates.
• a meta-information "sea” or “sail” will be able to characterize an advertisement for swimwear or accessories for windsurfers.
• the meta-information MCI, MC2, MCn respectively characterize the contents C1, C2 and Cn.
• a message developed according to the method claimed is subsequently broadcast for example by means of an OTA (Over The Air) platform via a radio communication network. The message is thus transmitted without distinction to the entire fleet of mobile radio terminals, such as the object.
• OTA Over The Air
• the message is sent via the terminals to Subscriber Identity Module (SIM) subscriber cards such as Ib, SIM cards inserted in the terminals.
• SIM Subscriber Identity Module
• the message M is transmitted for example by means of short messages.
• a communicating object adapted to read the message M.
• the advertisement must be targeted.
• the object according to the invention has at least one meta-information specifying a center of interest.
• a subscriber and user of a radiotelephone terminal is particularly interested in sailing and music and even more specifically in the guitar.
• the meta-information "sail”, “music” and “guitar” are thus pre-established (or determined as we will see later).
• Said meta-information characterizing the interests of the user are made available to the user. terminal or SIM card. This meta-information is referenced in connection with FIG. 1 by MCE1, MCE2, ..., MCEm.
• the message notably comprises the contents C1 and C3 for which the meta-information contained in the message agrees with the meta-information MCE2 and MCEm characterizing the user's centers of interest.
• Means 10 are capable of selecting the contents C1 and C3 from the set of contents of the message M. Indeed, the content C2 associated with the meta-information MC2 finds no equivalence or concordance in the set of meta-information MCE1. at MCEm. C2 content is therefore ignored and not delivered.
• the object 1a or 1b comprises a memory 11 for storing all the meta-information relating to the centers of interest of the user of the object 1a.
• the object 1a or 1b also comprises means 13 that consume advertising contents.
• the means 13 perform the visual rendering, sound or can store the contents extracted by the means 10 in a memory, memory not shown on FIG. 1.
• the means 13 may also have the function of activating the means 10 to extract the contents of a message M.
• a message M may be previously stored using a memory 14 before being analyzed by the extraction means 10. According to the invention it is thus possible to constitute a message bank M before extraction. It is also possible to build a database of extracted content before viewing, listening or more generally their rendering.
• the list of meta-information relating to the interests of the user it is possible to define during the acquisition of the object by its user, the list of meta-information relating to the interests of the user. It is also possible to pre-establish a list of meta-information relating to the solutions, products or services of the operator so that, regardless of the preferences of the user, advertising content specific to the operator can be viewed or listened to.
• the list of these meta-information is pre-established and written in the memory 11 of the terminal 1a or preferably of the card Ib.
• an extraction method comprises the following steps.
• step 100 an index i is initialized to the value 0. This index makes it possible to process the advertising contents of a message M as presented in FIG.
• the index i is incremented by one unit in step 101.
• the method verifies in step 102 that the message includes an ith advertising content. If the message has been fully examined, the method ends at step 107. If the message comprises at least one content Ci, the method consists of taking the MCi associated information (s) associated with the message. content Ci at step 103.
• the method 104 tests the agreement of MCi with meta-information MCE1 to MCEm describing the centers of interest of the user. If there is a match then the process extracts the content Ci and delivers it at 106 to 105. If, on the other hand, there is no match, then the process performs a new iteration at 101 to examine the next content.
• the invention is not limited to a download of data in SIM-type smart cards or in mobile radiotelephone terminals.
• An object according to the invention may also be a card included in a portable computer connected to a mobile terminal, or a payment card or any other additional card included in a mobile terminal.
• the invention applies to other portable communicating electronic objects, such as PDA communicating personal digital assistants ...
• the object is a smart card, a dongle, or more generally an electronic device implementing an extraction method according to the invention.
• the object can be linked to a terminal (such as a PDA or laptop or telephone) which provides the transmission functions to the subject of messages M comprising advertising content associated with meta-information MCn, activation of extraction by means of the object and visual, sound or other rendering of the contents extracted by the object.
• a terminal such as a PDA or laptop or telephone
• M provides the transmission functions to the subject of messages M comprising advertising content associated with meta-information MCn, activation of extraction by means of the object and visual, sound or other rendering of the contents extracted by the object.
• the latter extracts the contents according to the meta-information describing the user's interests.
• such an object comprises means for storing said MCEm meta-information.
• the user of a plurality of terminals can insert in or more generally connect his communicating object with said terminals and only perceive the advertising contents targeted on all the terminals.
• Each terminal broadcasts a targeted advertisement to the user to the best of his ability via his consumer means of advertising content.
• a terminal can according to its capabilities implement a rendering other than visual or sound. It is for example possible to achieve tactile rendering for blind users even olfactory or even taste.
• such a terminal can store a plurality of messages M and transmit them to the object for extraction on demand.
• the communicating object is a bank card connected to a payment or withdrawal terminal.
• the bank card implements the method of extracting advertising contents from a set of meta-information characterizing the points of interest of its holder, meta-information stored in the card, the receiving payment terminal regularly from his operator messages containing non-targeted advertising.
• the cardholder can view targeted advertising via said terminal.

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• Engineering & Computer Science (AREA)
• Computer Networks & Wireless Communication (AREA)
• Signal Processing (AREA)
• Business, Economics & Management (AREA)
• Finance (AREA)
• Strategic Management (AREA)
• Accounting & Taxation (AREA)
• Development Economics (AREA)
• Game Theory and Decision Science (AREA)
• Entrepreneurship & Innovation (AREA)
• Economics (AREA)
• Marketing (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Theoretical Computer Science (AREA)
• General Engineering & Computer Science (AREA)
• Computer Hardware Design (AREA)
• Mobile Radio Communication Systems (AREA)
• Information Transfer Between Computers (AREA)
• Telephonic Communication Services (AREA)

Priority Applications (1)

Applications Claiming Priority (3)

Publications (1)

Family

ID=39462032

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• 2007
  • 2007-09-25 EP EP07301392A patent/EP2043322A1/de not_active Withdrawn
• 2008
  • 2008-09-25 US US12/679,804 patent/US8849923B2/en not_active Expired - Fee Related
  • 2008-09-25 BR BRPI0817342A patent/BRPI0817342A8/pt not_active Application Discontinuation
  • 2008-09-25 WO PCT/EP2008/062866 patent/WO2009040402A2/fr not_active Ceased
  • 2008-09-25 EP EP08833668A patent/EP2204031A2/de not_active Ceased

Patent Citations (1)

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