EP2135170A4 - Measurement of content placement effectiveness over web pages and like media - Google Patents
Measurement of content placement effectiveness over web pages and like mediaInfo
- Publication number
- EP2135170A4 EP2135170A4 EP07827439A EP07827439A EP2135170A4 EP 2135170 A4 EP2135170 A4 EP 2135170A4 EP 07827439 A EP07827439 A EP 07827439A EP 07827439 A EP07827439 A EP 07827439A EP 2135170 A4 EP2135170 A4 EP 2135170A4
- Authority
- EP
- European Patent Office
- Prior art keywords
- media
- measurement
- web pages
- content placement
- effectiveness over
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US86108306P | 2006-11-27 | 2006-11-27 | |
PCT/IL2007/001466 WO2008065655A2 (en) | 2006-11-27 | 2007-11-27 | Measurement of content placement effectiveness over web pages and like media |
Publications (2)
Publication Number | Publication Date |
---|---|
EP2135170A2 EP2135170A2 (en) | 2009-12-23 |
EP2135170A4 true EP2135170A4 (en) | 2012-01-04 |
Family
ID=39468356
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP07827439A Withdrawn EP2135170A4 (en) | 2006-11-27 | 2007-11-27 | Measurement of content placement effectiveness over web pages and like media |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP2135170A4 (en) |
CA (1) | CA2690416A1 (en) |
WO (1) | WO2008065655A2 (en) |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20080306794A1 (en) * | 2006-11-27 | 2008-12-11 | Ooggieya Ltd. | Measurement of content placement effectiveness over web pages and like media |
US20090099891A1 (en) * | 2006-11-27 | 2009-04-16 | David Cohen | Measurement of content placement effectiveness over web pages and like media |
US20100088373A1 (en) * | 2008-10-06 | 2010-04-08 | Jeremy Pinkham | Method of Tracking & Targeting Internet Payloads based on Time Spent Actively Viewing |
US8542232B2 (en) | 2008-12-28 | 2013-09-24 | Avaya Inc. | Method and apparatus for monitoring user attention with a computer-generated virtual environment |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20020111865A1 (en) * | 1997-09-11 | 2002-08-15 | Enliven, Inc. | Tracking user micro-interactions with web page advertising |
US20030231196A1 (en) * | 2002-06-13 | 2003-12-18 | International Business Machines Corporation | Implementation for determining user interest in the portions of lengthy received web documents by dynamically tracking and visually indicating the cumulative time spent by user in the portions of received web document |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7240299B2 (en) * | 2001-04-26 | 2007-07-03 | International Business Machines Corporation | Method for improving usage of a graphic user interface pointing device |
US7219309B2 (en) * | 2001-05-02 | 2007-05-15 | Bitstream Inc. | Innovations for the display of web pages |
US20040183817A1 (en) * | 2002-12-03 | 2004-09-23 | Bitstream Inc. | Methods, systems, and programming for scaled display of web pages |
-
2007
- 2007-11-27 CA CA2690416A patent/CA2690416A1/en not_active Abandoned
- 2007-11-27 EP EP07827439A patent/EP2135170A4/en not_active Withdrawn
- 2007-11-27 WO PCT/IL2007/001466 patent/WO2008065655A2/en active Application Filing
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20020111865A1 (en) * | 1997-09-11 | 2002-08-15 | Enliven, Inc. | Tracking user micro-interactions with web page advertising |
US20030231196A1 (en) * | 2002-06-13 | 2003-12-18 | International Business Machines Corporation | Implementation for determining user interest in the portions of lengthy received web documents by dynamically tracking and visually indicating the cumulative time spent by user in the portions of received web document |
Also Published As
Publication number | Publication date |
---|---|
CA2690416A1 (en) | 2008-06-05 |
WO2008065655A3 (en) | 2009-05-07 |
WO2008065655A2 (en) | 2008-06-05 |
EP2135170A2 (en) | 2009-12-23 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 20091005 |
|
AK | Designated contracting states |
Kind code of ref document: A2 Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR |
|
DAX | Request for extension of the european patent (deleted) | ||
A4 | Supplementary search report drawn up and despatched |
Effective date: 20111207 |
|
RIC1 | Information provided on ipc code assigned before grant |
Ipc: G06F 17/30 20060101ALN20111201BHEP Ipc: G06Q 30/00 20120101ALN20111201BHEP Ipc: G06F 15/16 20060101AFI20111201BHEP |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
|
18D | Application deemed to be withdrawn |
Effective date: 20120601 |