EP2135170A4 - Mesure de l'efficacité de la disposition d'un contenu sur des pages web et des supports analogues - Google Patents

Mesure de l'efficacité de la disposition d'un contenu sur des pages web et des supports analogues

Info

Publication number
EP2135170A4
EP2135170A4 EP07827439A EP07827439A EP2135170A4 EP 2135170 A4 EP2135170 A4 EP 2135170A4 EP 07827439 A EP07827439 A EP 07827439A EP 07827439 A EP07827439 A EP 07827439A EP 2135170 A4 EP2135170 A4 EP 2135170A4
Authority
EP
European Patent Office
Prior art keywords
media
measurement
web pages
content placement
effectiveness over
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP07827439A
Other languages
German (de)
English (en)
Other versions
EP2135170A2 (fr
Inventor
Ofer Lerner
David Cohen
Hinda Lerner
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ooggieya Ltd
Original Assignee
Ooggieya Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ooggieya Ltd filed Critical Ooggieya Ltd
Publication of EP2135170A2 publication Critical patent/EP2135170A2/fr
Publication of EP2135170A4 publication Critical patent/EP2135170A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
EP07827439A 2006-11-27 2007-11-27 Mesure de l'efficacité de la disposition d'un contenu sur des pages web et des supports analogues Withdrawn EP2135170A4 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US86108306P 2006-11-27 2006-11-27
PCT/IL2007/001466 WO2008065655A2 (fr) 2006-11-27 2007-11-27 Mesure de l'efficacité de la disposition d'un contenu sur des pages web et des supports analogues

Publications (2)

Publication Number Publication Date
EP2135170A2 EP2135170A2 (fr) 2009-12-23
EP2135170A4 true EP2135170A4 (fr) 2012-01-04

Family

ID=39468356

Family Applications (1)

Application Number Title Priority Date Filing Date
EP07827439A Withdrawn EP2135170A4 (fr) 2006-11-27 2007-11-27 Mesure de l'efficacité de la disposition d'un contenu sur des pages web et des supports analogues

Country Status (3)

Country Link
EP (1) EP2135170A4 (fr)
CA (1) CA2690416A1 (fr)
WO (1) WO2008065655A2 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080306794A1 (en) * 2006-11-27 2008-12-11 Ooggieya Ltd. Measurement of content placement effectiveness over web pages and like media
US20090099891A1 (en) * 2006-11-27 2009-04-16 David Cohen Measurement of content placement effectiveness over web pages and like media
US20100088373A1 (en) * 2008-10-06 2010-04-08 Jeremy Pinkham Method of Tracking & Targeting Internet Payloads based on Time Spent Actively Viewing
US8542232B2 (en) * 2008-12-28 2013-09-24 Avaya Inc. Method and apparatus for monitoring user attention with a computer-generated virtual environment

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020111865A1 (en) * 1997-09-11 2002-08-15 Enliven, Inc. Tracking user micro-interactions with web page advertising
US20030231196A1 (en) * 2002-06-13 2003-12-18 International Business Machines Corporation Implementation for determining user interest in the portions of lengthy received web documents by dynamically tracking and visually indicating the cumulative time spent by user in the portions of received web document

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7240299B2 (en) * 2001-04-26 2007-07-03 International Business Machines Corporation Method for improving usage of a graphic user interface pointing device
US7219309B2 (en) * 2001-05-02 2007-05-15 Bitstream Inc. Innovations for the display of web pages
US20040183817A1 (en) * 2002-12-03 2004-09-23 Bitstream Inc. Methods, systems, and programming for scaled display of web pages

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020111865A1 (en) * 1997-09-11 2002-08-15 Enliven, Inc. Tracking user micro-interactions with web page advertising
US20030231196A1 (en) * 2002-06-13 2003-12-18 International Business Machines Corporation Implementation for determining user interest in the portions of lengthy received web documents by dynamically tracking and visually indicating the cumulative time spent by user in the portions of received web document

Also Published As

Publication number Publication date
WO2008065655A2 (fr) 2008-06-05
EP2135170A2 (fr) 2009-12-23
CA2690416A1 (fr) 2008-06-05
WO2008065655A3 (fr) 2009-05-07

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Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

Free format text: ORIGINAL CODE: 0009012

17P Request for examination filed

Effective date: 20091005

AK Designated contracting states

Kind code of ref document: A2

Designated state(s): AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC MT NL PL PT RO SE SI SK TR

DAX Request for extension of the european patent (deleted)
A4 Supplementary search report drawn up and despatched

Effective date: 20111207

RIC1 Information provided on ipc code assigned before grant

Ipc: G06F 17/30 20060101ALN20111201BHEP

Ipc: G06Q 30/00 20120101ALN20111201BHEP

Ipc: G06F 15/16 20060101AFI20111201BHEP

STAA Information on the status of an ep patent application or granted ep patent

Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN

18D Application deemed to be withdrawn

Effective date: 20120601