WO2008065655A3 - Measurement of content placement effectiveness over web pages and like media - Google Patents

Measurement of content placement effectiveness over web pages and like media Download PDF

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Publication number
WO2008065655A3
WO2008065655A3 PCT/IL2007/001466 IL2007001466W WO2008065655A3 WO 2008065655 A3 WO2008065655 A3 WO 2008065655A3 IL 2007001466 W IL2007001466 W IL 2007001466W WO 2008065655 A3 WO2008065655 A3 WO 2008065655A3
Authority
WO
WIPO (PCT)
Prior art keywords
web pages
content
measurement
media
user
Prior art date
Application number
PCT/IL2007/001466
Other languages
French (fr)
Other versions
WO2008065655A2 (en
Inventor
Ofer Lerner
David Cohen
Hinda Lerner
Original Assignee
Ooggieya Ltd
Ofer Lerner
David Cohen
Hinda Lerner
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ooggieya Ltd, Ofer Lerner, David Cohen, Hinda Lerner filed Critical Ooggieya Ltd
Priority to CA2690416A priority Critical patent/CA2690416A1/en
Priority to EP07827439A priority patent/EP2135170A4/en
Publication of WO2008065655A2 publication Critical patent/WO2008065655A2/en
Priority to US12/222,544 priority patent/US20080306794A1/en
Priority to US12/263,553 priority patent/US20090099891A1/en
Publication of WO2008065655A3 publication Critical patent/WO2008065655A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A system estimates the part of a current content page that is currently visible on a user screen. A movement detection unit detects movement of the content page within the user's browser, and an estimator infers whether a particular content item of interest is within the currently visible area. The movement detection unit in one version detects operating system directives to find out whether the user is scrolling etc through the page. Alternatively an identifiable point is placed on the content item and continual measurement is made between identifiable point in the content and a point in the currently visible area. The system is useful for providing statistical data about the effectiveness of advertisement placement within web pages.
PCT/IL2007/001466 2006-11-27 2007-11-27 Measurement of content placement effectiveness over web pages and like media WO2008065655A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA2690416A CA2690416A1 (en) 2006-11-27 2007-11-27 Measurement of content placement effectiveness over web pages and like media
EP07827439A EP2135170A4 (en) 2006-11-27 2007-11-27 Measurement of content placement effectiveness over web pages and like media
US12/222,544 US20080306794A1 (en) 2006-11-27 2008-08-12 Measurement of content placement effectiveness over web pages and like media
US12/263,553 US20090099891A1 (en) 2006-11-27 2008-11-03 Measurement of content placement effectiveness over web pages and like media

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US86108306P 2006-11-27 2006-11-27
US60/861,083 2006-11-27

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US12/222,544 Continuation-In-Part US20080306794A1 (en) 2006-11-27 2008-08-12 Measurement of content placement effectiveness over web pages and like media

Publications (2)

Publication Number Publication Date
WO2008065655A2 WO2008065655A2 (en) 2008-06-05
WO2008065655A3 true WO2008065655A3 (en) 2009-05-07

Family

ID=39468356

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/IL2007/001466 WO2008065655A2 (en) 2006-11-27 2007-11-27 Measurement of content placement effectiveness over web pages and like media

Country Status (3)

Country Link
EP (1) EP2135170A4 (en)
CA (1) CA2690416A1 (en)
WO (1) WO2008065655A2 (en)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080306794A1 (en) * 2006-11-27 2008-12-11 Ooggieya Ltd. Measurement of content placement effectiveness over web pages and like media
US20090099891A1 (en) * 2006-11-27 2009-04-16 David Cohen Measurement of content placement effectiveness over web pages and like media
US20100088373A1 (en) * 2008-10-06 2010-04-08 Jeremy Pinkham Method of Tracking & Targeting Internet Payloads based on Time Spent Actively Viewing
US8542232B2 (en) * 2008-12-28 2013-09-24 Avaya Inc. Method and apparatus for monitoring user attention with a computer-generated virtual environment

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20030137522A1 (en) * 2001-05-02 2003-07-24 Kaasila Sampo J. Innovations for the display of web pages
US20040183817A1 (en) * 2002-12-03 2004-09-23 Bitstream Inc. Methods, systems, and programming for scaled display of web pages
US7240299B2 (en) * 2001-04-26 2007-07-03 International Business Machines Corporation Method for improving usage of a graphic user interface pointing device

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6393407B1 (en) * 1997-09-11 2002-05-21 Enliven, Inc. Tracking user micro-interactions with web page advertising
US20030231196A1 (en) * 2002-06-13 2003-12-18 International Business Machines Corporation Implementation for determining user interest in the portions of lengthy received web documents by dynamically tracking and visually indicating the cumulative time spent by user in the portions of received web document

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7240299B2 (en) * 2001-04-26 2007-07-03 International Business Machines Corporation Method for improving usage of a graphic user interface pointing device
US20030137522A1 (en) * 2001-05-02 2003-07-24 Kaasila Sampo J. Innovations for the display of web pages
US20040183817A1 (en) * 2002-12-03 2004-09-23 Bitstream Inc. Methods, systems, and programming for scaled display of web pages

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2135170A4 *

Also Published As

Publication number Publication date
EP2135170A4 (en) 2012-01-04
CA2690416A1 (en) 2008-06-05
WO2008065655A2 (en) 2008-06-05
EP2135170A2 (en) 2009-12-23

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