WO2008065655A3 - Measurement of content placement effectiveness over web pages and like media - Google Patents
Measurement of content placement effectiveness over web pages and like media Download PDFInfo
- Publication number
- WO2008065655A3 WO2008065655A3 PCT/IL2007/001466 IL2007001466W WO2008065655A3 WO 2008065655 A3 WO2008065655 A3 WO 2008065655A3 IL 2007001466 W IL2007001466 W IL 2007001466W WO 2008065655 A3 WO2008065655 A3 WO 2008065655A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- web pages
- content
- measurement
- media
- user
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
A system estimates the part of a current content page that is currently visible on a user screen. A movement detection unit detects movement of the content page within the user's browser, and an estimator infers whether a particular content item of interest is within the currently visible area. The movement detection unit in one version detects operating system directives to find out whether the user is scrolling etc through the page. Alternatively an identifiable point is placed on the content item and continual measurement is made between identifiable point in the content and a point in the currently visible area. The system is useful for providing statistical data about the effectiveness of advertisement placement within web pages.
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP07827439A EP2135170A4 (en) | 2006-11-27 | 2007-11-27 | Measurement of content placement effectiveness over web pages and like media |
CA2690416A CA2690416A1 (en) | 2006-11-27 | 2007-11-27 | Measurement of content placement effectiveness over web pages and like media |
US12/222,544 US20080306794A1 (en) | 2006-11-27 | 2008-08-12 | Measurement of content placement effectiveness over web pages and like media |
US12/263,553 US20090099891A1 (en) | 2006-11-27 | 2008-11-03 | Measurement of content placement effectiveness over web pages and like media |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US86108306P | 2006-11-27 | 2006-11-27 | |
US60/861,083 | 2006-11-27 |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/222,544 Continuation-In-Part US20080306794A1 (en) | 2006-11-27 | 2008-08-12 | Measurement of content placement effectiveness over web pages and like media |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2008065655A2 WO2008065655A2 (en) | 2008-06-05 |
WO2008065655A3 true WO2008065655A3 (en) | 2009-05-07 |
Family
ID=39468356
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/IL2007/001466 WO2008065655A2 (en) | 2006-11-27 | 2007-11-27 | Measurement of content placement effectiveness over web pages and like media |
Country Status (3)
Country | Link |
---|---|
EP (1) | EP2135170A4 (en) |
CA (1) | CA2690416A1 (en) |
WO (1) | WO2008065655A2 (en) |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20090099891A1 (en) * | 2006-11-27 | 2009-04-16 | David Cohen | Measurement of content placement effectiveness over web pages and like media |
US20080306794A1 (en) * | 2006-11-27 | 2008-12-11 | Ooggieya Ltd. | Measurement of content placement effectiveness over web pages and like media |
US20100088373A1 (en) * | 2008-10-06 | 2010-04-08 | Jeremy Pinkham | Method of Tracking & Targeting Internet Payloads based on Time Spent Actively Viewing |
US8542232B2 (en) * | 2008-12-28 | 2013-09-24 | Avaya Inc. | Method and apparatus for monitoring user attention with a computer-generated virtual environment |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20030137522A1 (en) * | 2001-05-02 | 2003-07-24 | Kaasila Sampo J. | Innovations for the display of web pages |
US20040183817A1 (en) * | 2002-12-03 | 2004-09-23 | Bitstream Inc. | Methods, systems, and programming for scaled display of web pages |
US7240299B2 (en) * | 2001-04-26 | 2007-07-03 | International Business Machines Corporation | Method for improving usage of a graphic user interface pointing device |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US6393407B1 (en) * | 1997-09-11 | 2002-05-21 | Enliven, Inc. | Tracking user micro-interactions with web page advertising |
US20030231196A1 (en) * | 2002-06-13 | 2003-12-18 | International Business Machines Corporation | Implementation for determining user interest in the portions of lengthy received web documents by dynamically tracking and visually indicating the cumulative time spent by user in the portions of received web document |
-
2007
- 2007-11-27 CA CA2690416A patent/CA2690416A1/en not_active Abandoned
- 2007-11-27 EP EP07827439A patent/EP2135170A4/en not_active Withdrawn
- 2007-11-27 WO PCT/IL2007/001466 patent/WO2008065655A2/en active Application Filing
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US7240299B2 (en) * | 2001-04-26 | 2007-07-03 | International Business Machines Corporation | Method for improving usage of a graphic user interface pointing device |
US20030137522A1 (en) * | 2001-05-02 | 2003-07-24 | Kaasila Sampo J. | Innovations for the display of web pages |
US20040183817A1 (en) * | 2002-12-03 | 2004-09-23 | Bitstream Inc. | Methods, systems, and programming for scaled display of web pages |
Non-Patent Citations (1)
Title |
---|
See also references of EP2135170A4 * |
Also Published As
Publication number | Publication date |
---|---|
WO2008065655A2 (en) | 2008-06-05 |
CA2690416A1 (en) | 2008-06-05 |
EP2135170A2 (en) | 2009-12-23 |
EP2135170A4 (en) | 2012-01-04 |
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