EP2100817A1 - Ein Behälter mit einem Einweg-Reinigungseinsatz und Verfahren zur Verkaufsförderung eines Einweg-Reinigungseinsatzes - Google Patents

Ein Behälter mit einem Einweg-Reinigungseinsatz und Verfahren zur Verkaufsförderung eines Einweg-Reinigungseinsatzes Download PDF

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Publication number
EP2100817A1
EP2100817A1 EP08004795A EP08004795A EP2100817A1 EP 2100817 A1 EP2100817 A1 EP 2100817A1 EP 08004795 A EP08004795 A EP 08004795A EP 08004795 A EP08004795 A EP 08004795A EP 2100817 A1 EP2100817 A1 EP 2100817A1
Authority
EP
European Patent Office
Prior art keywords
container
cleaning
cleaning implement
implement
section
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP08004795A
Other languages
English (en)
French (fr)
Inventor
Christopher R. Olson
Michelle E. St. Jacques
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SC Johnson and Son Inc
Original Assignee
SC Johnson and Son Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SC Johnson and Son Inc filed Critical SC Johnson and Son Inc
Priority to EP08004795A priority Critical patent/EP2100817A1/de
Publication of EP2100817A1 publication Critical patent/EP2100817A1/de
Withdrawn legal-status Critical Current

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4204—Inspection openings or windows
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2201/00—Means or constructions for testing or controlling the contents

Definitions

  • the present invention relates to cleaning devices, and specifically to packaging for a disposable cleaning implement that is capable of picking up and retaining particulate debris located on a fabric surface and a method of promoting the sale thereof. More specifically, a preferred embodiment of the present invention relates to packaging for one or two cleaning implements with an opening enabling consumers to touch and/or manipulate components of the cleaning implements, instructions for using the same, along with various marketing and performance claims.
  • chipboard which is easily formed into a rugged package with a rectangular or square-shaped cross section.
  • the typical chipboard package container provides no visual or physical access to the contents therein.
  • the package may contain a graphic image of the product along with product usage information and promotional material.
  • sealed packaging creates a barrier and separates a potential purchaser from the product. This may be acceptable for established products where the features and functionality of the cleaning implement is readily apparent. However, where features or the functionality of the product are not readily evident by merely looking at the packaging, it can be difficult to market that cleaning product to the consumer. This is particularly true when a new or unique cleaning product is brought to the market. Accordingly, some manufacturers have attempted to provide means in the packaging to operate or at least view features of their products that are best understood when in operation.
  • the present invention was developed as a way to provide both visual and physical access to a cleaning item such as a fabric sweeper, while still in the packaging container in an effort to market the product and educate the consumer at the same time.
  • a disposable cleaning implement comprising a clear housing and a cleaning surface.
  • the housing comprises a handle and a cavity defined by the housing comprises a receptacle for particulate debris.
  • the cleaning surface comprises preferably two unidirectional fabric-covered rollers connected to the housing.
  • a container comprising at least one disposable cleaning implement.
  • the container comprises a box of thin-walled plastic, cardboard, pressboard or chipboard having a top, bottom, front, back and two sides defining a cavity.
  • An opening defined by two intersecting arcuate cuts is formed in the container wherein a portion of the cleaning surface of the cleaning implement is presented to consumers to be touched and manipulated while the cleaning implement is in the container.
  • the container houses two cleaning implements such that the cleaning implements are arranged in an opposing manner such that a non-cleaning surface of one cleaning implement and the cleaning surface of the other cleaning implement are presented to consumers.
  • the container may further include instructions for using the disposable cleaning implement. This may include the steps of: a) sliding the cleaning implement side-to-side; and b) disposing the cleaning implement when the implement appears to be either full or to no longer pick up debris.
  • the instructions may be described with text or depicted visually with graphics.
  • the container may further include marketing claims regarding the cleaning implement. This may include a statement that the cleaning implement lifts and traps pet hair, lint, dust and allergens, from upholstered furniture.
  • the container may further comprise graphics or text indicating that a roller cleaning surface is lightly colored for showing debris retained by the cleaning surface.
  • the cleaning implement may also have a printed pattern, graphic, logo, branding information, or similar information formed on the cleaning implement.
  • Instructions for use and marketing claims such as described above may also be included as part of the method.
  • FIGS. 1-8 in which like reference numerals designate like parts throughout the disclosure, a packaging container 10 constructed according to a preferred embodiment of the present invention is illustrated in connection with two cleaning implements 12.
  • the preferred disposable cleaning implement i.e., fabric sweeper 12 is partially shown in FIGS. 1-3 , 5, 7 and 9 and described in greater detail in co-pending U.S. Published Patent Application No. 2006/0265824 , the contents of which are herein incorporated by reference.
  • the fabric sweeper 12 comprises a pair of fabric covered rollers 14 such that when the sweeper 12 is positioned on a fabric surface and moved in a direction generally perpendicularly to the long axis of the sweeper 12, debris is retained on the fabric surface and transported to a collection chamber defined by a housing 17.
  • a cleaning surface 15 of the fabric sweeper 12 can be generally defined as the fabric covered rollers 14 while a non-cleaning surface 16 is generally defined as the housing 17, or handle.
  • the container 10 is a packaging box comprised of a top section, or panel, 18, a bottom section 20, front section 22, back section 24, first side section 26 and second side section 28 defining a cavity 29.
  • An elongate opening 30 is formed in the container 10.
  • the opening 30 is defined by two generally arcuate edges, lines or cuts 32, 34 beginning at a first point 36 in the top section 18, extending through the front "facing" section 22 and ending at a second point 38 in the second side section 28.
  • the opening extends through and terminates in the first side section 26.
  • the opening 30 could be formed in any way such that the salient features of the fabric sweeper 12 are both visually and physically presented to consumers.
  • the cuts 32, 34 are made to maximize presentation of the fabric sweepers 12 while minimizing the cost of the packaging 10.
  • a portion 39 of the opening 30 in the top section 18 is formed by arcuate cuts into a "shark fin" shape.
  • a portion 40 of the opening 30 extends across the front section 22 with opening-defining edges 32, 34 generally equidistant apart.
  • An extension 42 extends into the opening 30 for the placement of a logo or other graphics.
  • a portion 44 of the opening 30 in the second side section 28 converges to and terminates at the aforementioned second point 38.
  • the container 10 is preferably formed from a thin-walled material such as plastic, cardboard, pressboard, chipboard or a combination thereof.
  • the container 10 is designed to be displayed on a retail shelf with at least the front section 22 readily visible to a potential purchaser.
  • the container 10 contains two cleaning implements, i.e., fabric sweepers 12, arranged in an opposing manner.
  • a first fabric sweeper 12 is arranged such that the non-cleaning surface 16 faces towards the front section 22 and opening 30 while the cleaning surface 15 faces the back section 24.
  • a second fabric sweeper 12 is arranged in an opposing manner such that the non-cleaning surface 16 faces the back section 24 while the cleaning surface 15 faces the front section 22 and opening 30.
  • One preferred container 10 for two fabric sweepers 12 has approximate dimensions of 7 3/32" wide by 8 7/16" tall by 3" deep.
  • the "shark fin" shaped opening portion 39 in the top section 18 gives a clear view of the housing 17 including a icon showing directions of use and the debris collection chamber if the housing 17 is formed of clear plastic.
  • the opening portion 40 in the front section 22 provides visual and physical access to the rollers 14. A consumer can therefore touch or manipulate the rollers 14 and feel the fabric covering the rollers to appreciate how the fabric sweeper works.
  • the opening portion 44 on the second side 28 provides further access to the non-cleaning surface 16 and in particular the grip portion of the handle 17.
  • a container 110 contains one fabric sweeper 12, arranged such that cleaning surface 15 faces towards the front section 122 and opening 130 while the non-cleaning surface 116 faces away from the front section 122.
  • a consumer may still see, feel and manipulate the rollers 114 through the opening 130 and see the housing 117 through the "shark fin" portion 139 of the opening 130.
  • One preferred container 110 for a single fabric sweeper 12 has approximate dimensions of 4 1 ⁇ 4" wide by 8 7/16" tall by 3" deep.
  • the container 10 preferably comprises instructions 47 of use for a potentially purchasing consumer.
  • Instructions for using the fabric sweepers 12 may be communicated to a consumer via consumer-friendly text 48, photographs, graphical depictions 49, and the like.
  • consumer-friendly language it is meant that consumers would be instructed how to preferably use the product to achieve best results, e.g., "slide the fabric sweeper [12] side-to-side” and "dispose of the sweeper [12] when the sweeper [12] appears full or is no longer picking up debris.”
  • Pictures can be used, either with, or without, words to help make the instructions consumer-friendly such as the preferred "side-to-side” usage.
  • Special packaging design can also be advantageously used to convey instructions in a consumer-friendly fashion. Ergonomic appeal can also make product use more intuitive, either with or without words and pictures.
  • Text 48 on the container 10 may also encourage the consumer to touch and feel the cleaning product 12 inside.
  • the container 10 preferably also comprises marketing or performance statements e.g., performance claims, etc., intended to pique the interest of a potentially purchasing consumer.
  • the marketing claims may include statements such as "lifts and traps pet hair, lint, dust and allergens from your upholstered furniture" while the performance claims may include that "one unit [12] picks up as much pet hair as [an equivalent number] of lint roller sheets.”
  • a method for promoting the sale of the fabric sweeper 12 may incorporate the sweeper 12 itself, the arrangement of one or two sweepers 12 in a packaging container 10 having an opening 30 formed therein, the instructions of use and the marketing/performance claims.
  • the method consists of the steps of displaying the fabric sweepers 12 in an alternating manner in a container 10 having an opening 30 formed therein.
  • a transparent window can be used instead of an opening to display the fabric sweepers 12.
  • Instructions and marketing/performance claims similar to those stated above may be present on the packaging container to educate consumers.
  • the package 10 could be enhanced by providing a hologram or LCD screen showing proper usage.
  • the package 10 could have a swatch of fabric material, e.g., velour, affixed to the package for consumers to feel.
  • the individual components need not be fabricated from the disclosed materials, but could be fabricated from virtually any suitable materials.
  • the individual components need not be formed in the disclosed shapes, or assembled in the disclosed configuration, but could be provided in virtually any shape, and assembled in virtually any configuration. It is intended that the appended claims cover all such additions, modifications and rearrangements. Expedient embodiments of the present invention are differentiated by the appended claims. Various other features, embodiments and advantages of the present invention are contemplated as being within the scope of the following claims particularly pointing out and distinctly claiming the subject matter regarded as the invention.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
  • Details Of Rigid Or Semi-Rigid Containers (AREA)
EP08004795A 2008-03-14 2008-03-14 Ein Behälter mit einem Einweg-Reinigungseinsatz und Verfahren zur Verkaufsförderung eines Einweg-Reinigungseinsatzes Withdrawn EP2100817A1 (de)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP08004795A EP2100817A1 (de) 2008-03-14 2008-03-14 Ein Behälter mit einem Einweg-Reinigungseinsatz und Verfahren zur Verkaufsförderung eines Einweg-Reinigungseinsatzes

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP08004795A EP2100817A1 (de) 2008-03-14 2008-03-14 Ein Behälter mit einem Einweg-Reinigungseinsatz und Verfahren zur Verkaufsförderung eines Einweg-Reinigungseinsatzes

Publications (1)

Publication Number Publication Date
EP2100817A1 true EP2100817A1 (de) 2009-09-16

Family

ID=39512239

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08004795A Withdrawn EP2100817A1 (de) 2008-03-14 2008-03-14 Ein Behälter mit einem Einweg-Reinigungseinsatz und Verfahren zur Verkaufsförderung eines Einweg-Reinigungseinsatzes

Country Status (1)

Country Link
EP (1) EP2100817A1 (de)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022132851A1 (en) * 2020-12-17 2022-06-23 The Procter & Gamble Company Efficiently manufactured polyhedron container adapted for display of contents through plurality of adjacent outer panels

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20050263578A1 (en) * 2004-05-27 2005-12-01 The Coca-Cola Company Carton
EP1637461A2 (de) * 2000-12-12 2006-03-22 MeadWestvaco Packaging Systems LLC Kartonbehälter mit Entnahmeeinrichtung
US7059471B2 (en) 2002-09-05 2006-06-13 Colgate-Palmolive Company Toothbrush package
US20060265824A1 (en) 2005-05-31 2006-11-30 Knopow Jeremy F Fabric sweeper
US20070029371A1 (en) * 2005-08-03 2007-02-08 Marcus Theelen Carton having multi-ply handle

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1637461A2 (de) * 2000-12-12 2006-03-22 MeadWestvaco Packaging Systems LLC Kartonbehälter mit Entnahmeeinrichtung
US7059471B2 (en) 2002-09-05 2006-06-13 Colgate-Palmolive Company Toothbrush package
US20050263578A1 (en) * 2004-05-27 2005-12-01 The Coca-Cola Company Carton
US20060265824A1 (en) 2005-05-31 2006-11-30 Knopow Jeremy F Fabric sweeper
US20070029371A1 (en) * 2005-08-03 2007-02-08 Marcus Theelen Carton having multi-ply handle

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022132851A1 (en) * 2020-12-17 2022-06-23 The Procter & Gamble Company Efficiently manufactured polyhedron container adapted for display of contents through plurality of adjacent outer panels

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