EP1942482A1 - Merchandise information display - Google Patents

Abstract

The display (1) has a screen (3), CPU (7), power supply and interfaces (8, 9, 10), over which a data exchange with the goods information display is allowed. The CPU is arranged on a rear side of the screen. The interfaces are connected with a network, where the connection between the screen and the CPU takes place by a support structure. The support structure includes a fixing element, which holds the CPU at the support structure. An independent claim is also included for a network with the goods information display.

Description

TECHNICAL FIELD OF THE INVENTION

The present invention relates to a goods information display for displaying visual information about goods or services for customers according to the preamble of claim 1. Furthermore, the invention relates to a group of goods information displays. Another aspect of the invention relates to a network with commodity information displays.

STATE OF THE ART

• Wareninformationsdisplays können für eine Anbahnung eines Rechtsgeschäfts bezüglich der angebotenen Waren und/oder Dienstleistungen, insbesondere eine Kaufes derselben, eingesetzt werden. Beispielsweise kann über das Wareninformationsdisplay dem Kunden im Vorfeld eines Kaufs einer Ware eine Übersicht über Eigenschaften der Waren, beispielsweise Qualitätsmerkmale, Preis, Gewicht, eingesetzte Materialien, an der Herstellung beteiligte Unternehmen oder Personen, Besonderheiten der Ware, Fertigungszeiträume, Finanzierungsmodelle, Kaufvertragsbedingungen, visuelle Wiedergaben einer oder mehrerer Ansichten der Ware, Schnittzeichnungen oder Explosionsdarstellungen, Filme über den Einsatz der Ware, Vorteile der Waren gegenüber solchen der Wettbewerber, Informationen über die Unternehmensgeschichte, Sonderangebotsaktionen, Werbefilme u. ä. angezeigt werden. Entsprechendes gilt für über das Wareninformationsdisplay dargebotene visuelle Informationen zu Dienstleistungen. Vorzugsweise dient somit das Wareninformationsdisplay der Werbung im Vorfeld einer Anbahnung eines Kaufs.
• Ebenfalls möglich ist, dass für ein bereits hinsichtlich der Ware oder Dienstleistung getätigtes Rechtsgeschäft, beispielsweise einen Kauf, visuelle Informationen geliefert werden. Dies ist beispielsweise bei Flugreisen der Fall, bei denen ein Passagier, der Bereits die Flugreise gebucht hat, im Abflug- und Ankunfts-Flughafen mit Zusatzinformationen im Umfeld der Flugreise versorgt werden muss, beispielsweise Verspätungszeiten, Gates, Umlegungen, Zusatzangebote wie Getränke und Essen u. ä., wobei nicht ausgeschlossen ist, dass über das Wareninformationsdisplay im Bereich des Flughafens auch alternativ oder kumulativ Werbung für weitere Waren geschaltet wird.

Goods information displays serve to visually provide information about a product or services to a customer. By way of example only, the following uses are to be mentioned below:

• Goods information displays can be used to initiate a legal transaction with regard to the goods and / or services offered, in particular a purchase of the same. For example, the merchandise information display may provide the customer with an overview of the characteristics of the goods, such as quality characteristics, price, weight, materials used, companies or persons involved in production, specifics of the merchandise, production periods, financing models, purchase contract conditions, visual reproductions one or more views of the goods, sectional drawings or exploded views, films on the use of the goods, advantages of the goods against those of the competitors, information about the company's history, special offers, advertising films and the like. Ä. be displayed. The same applies to visual information about services presented via the goods information display. Preferably, therefore, the goods information display of the advertising is used in advance of initiating a purchase.
• It is also possible that visual information is already supplied for a transaction already undertaken with regard to the goods or services, for example a purchase. This is the case, for example, in the case of air travel where a passenger who has already booked the flight must be provided with additional information in the vicinity of the flight at the departure and arrival airport, for example delays, gates, transfers, additional offers such as drinks and food , Ä., It is not excluded that on the goods information display in the area of the airport also alternative or cumulative advertising for other goods is switched.

OBJECT OF THE INVENTION

• dessen Integration in die Umgebung,
• der Versorgung mit Daten für die bereitzustellenden Informationen,
• einer Aktualisierung der Daten,
• der Abstützung des Wareninformationsdisplays gegenüber der Umgebung,
• der Ausstattung des Wareninformationsdisplays mit einem optisch ansprechenden Design und/oder
• der Möglichkeiten für eine Ausstattung des Wareninformationsdisplays mit unterschiedlichen Bildschirmen

verbessert ist.The object of the present invention is to propose a goods information display for displaying visual information about goods and / or services for customers, which with regard to

• its integration into the environment,
• the supply of data for the information to be provided,
• an update of the data,
• the support of the goods information display to the environment,
• the equipment of the goods information display with a visually appealing design and / or
• the possibilities for equipping the goods information display with different screens

is improved.

SOLUTION

The object of the invention is achieved with a goods information display according to the features of the independent claim 1. Another solution is given by a group of commodity information displays according to claim 16. An alternative or cumulative solution to the problem underlying the invention is given by a network of commodity information displays according to claim 17.

DESCRIPTION OF THE INVENTION

The goods information display according to the invention serves to display visual information that directly relates to goods or services or to provide additional information about them. Cumulative provision of audio information via the commodity information display and associated attachments is also possible. The visual information is presented to the customer via a screen of any type, in particular a flatscreen screen. The goods information display has a CPU, which in particular has a processing unit or a processor and a storage unit and are prepared via the information available on the storage unit suitable for constantly displaying on the screen, changing and / or as moving images or font or graphics , Furthermore, the goods information display has a power supply serving to provide electric power to both the screen and the CPU. In this case, the power supply can be designed as a suitable interface for a connecting cable of an external power source. Alternatively or additionally, the power supply can be formed with an accumulator, so that at least temporarily an autonomous operation of the goods information display from a power source is possible. According to the invention, the goods information display is also equipped with an interface which allows a data exchange with the goods information display. Such an interface can be used for a first-time "recording" of a storage unit with data for the information for the customer. It is also possible that an updating or partial updating of the data present on a storage unit takes place via the interface and / or a supplement to existing data. In this case, the interface can be designed to be suitable, so that a maintenance staff can, for example, connect an external CPU to the goods information display, so that the data exchange is possible. Alternatively or additionally, it may be possible for the interface to be a suitable interface with a network, such as the Internet, through which there is a temporary or permanent data connection with the use of a fixed line to an external server. Integrating the commodity information display in this manner may simplify the updating of the data because it does not require a maintenance person to move in sequence to multiple commodity information displays to be updated. In addition to an exchange of data for the visual information to be displayed on the goods information display, the interface can also be used to update or maintain a software of the goods information display. As a further possibility, the goods information display via the interface operating instructions for the goods information display and its components can be transferred, for example, operating parameters relating to the setting of the screen, a volume control, activation and deactivation of the goods information display and their components u. etc. ..

While for known goods information displays they are equipped with decentralized design of the CPU on the one hand and the screen on the other hand, which requires extended connection cable between screen and CPU, or are designed as relatively large units in which cabinet or shelf like a lower unit is equipped with the CPU and an upper unit has the screen, the goods information display according to the present invention is designed as a slim, visually appealing unit whose installation space is minimized and their appearance for the customer and viewer on the essential component (or essential components) is reduced. For this purpose, according to the invention, the CPU is not arranged below, above or to the side of the screen, but arranged on the back of the screen and, so to speak, "hidden". In extreme cases, this means that for the customer, only the screen is visible, which may be the case when the screen is relatively free, for example on a shelf, a pad o. Ä .. Also possible is that the screen on a wall is held so that the CPU is located between the back of the screen and the wall and at most from the side is visible. For a further embodiment, the screen can be integrated in a wall recess, which - in consideration of any ventilation requirements - is adapted in cross section to the dimensions of the screen.

In addition to the aforementioned advantages of an attractive optical design in the inventive design and the u. U. reduced space requirements and the reduced footprint results in the arrangement of the CPU on the back of the screen to the fact that connection cable between the CPU and screen can be kept very short, making more cost-effective connection cable can be used, in which u. U. higher losses occur, and / or the quality of visually offered information can be increased. Furthermore, the arrangement of the CPU on the back of the screen is a kind of protective function for the CPU, especially taking into account the fact that each user and customer is aware that a screen is to be handled with care.

The embodiment according to the invention means that when viewing the screen, the CPU is at least partially, largely or completely covered by the screen. In this case, the CPU can be mounted directly on the screen or be supported relative to adjacent components, wherein a support structure can also be arranged between the screen and the CPU.

For the use of such a support structure, this can serve primarily the connection between the screen and the CPU or be designed in a multi-functional way, on the one hand serving as the connection between the screen and the CPU and, on the other hand, serving as a support function for the unit formed with the screen and the CPU.

1. a) Gemäß einem ersten Vorschlag der Erfindung besitzt die Tragstruktur unterschiedliche Fixierelemente, die jeweils angepasst sind an eine Verbindung mit einem ersten Typ eines Bildschirms sowie einem zweiten Typ eines Bildschirms. Anders gesagt bedeutet dies, dass diese Tragstruktur nicht minimalistisch lediglich an einen Bildschirm angepasst ist, so dass für unterschiedliche Bildschirme unterschiedliche Tragstrukturen verwendet werden müssen. Vielmehr ist die Tragstruktur von vornherein für die Verbindung mit unterschiedlichen Bildschirmen ausgestaltet. Bei den erfindungsgemäßen Fixierelementen kann es sich um ein beliebiges solches handeln, beispielsweise eine Schraube, ein Spannelement, ein Hakenelement oder eine beliebige Aussparung, Langnut oder eine Bohrung, durch die insbesondere eine Schraube hindurchgeführt werden kann, über die eine Verbindung zwischen Bildschirm und Tragstruktur hergestellt wird. Ebenfalls möglich ist, dass das erste Fixierelement und zweite Fixierelement als eine geradlinig oder kurvenförmig ausgebildete Langnut ausgebildet sind, die eine Verbindung über eine Schraube in unterschiedlichen Bereichen der Tragstruktur ermöglicht.
2. b) Gemäß einer alternativen Ausgestaltung ist ein Fixierelement derart veränderbar, dass dieses sowohl mit einem ersten Bildschirm mit ersten Anschlussmaßen als auch mit einem zweiten Bildschirm mit zweiten Anschlussmaßen koppelbar ist. Eine Veränderung kann hierbei in einer Veränderung der Lage des Fixierelements, der Ausbildung desselben oder dessen Ausrichtung bestehen.

A particular embodiment of the invention is based first of all on the observation that when a product information display based on a CPU is available from a purchaser of components of the product information display, screens may already be present which the purchaser wishes to use and merely combine with additional components such as the CPU and the interface would like to form the goods information display. In this case, screens from different manufacturers, dimensions and connection dimensions can be found at one and the same customer and / or with different customers. On the basis of this knowledge, the invention proposes a goods information display in which the most diverse, existing at a customer screens with a large proportion of equal components to goods information displays can be added. This is ensured by two alternative solutions:

1. a) According to a first proposal of the invention, the support structure has different fixing elements, which are each adapted to a connection with a first type a screen and a second type of screen. In other words, this means that this support structure is not minimally adapted only to one screen, so that different support structures must be used for different screens. Rather, the support structure is designed from the outset for the connection with different screens. The fixing elements according to the invention may be any such, for example a screw, a clamping element, a hook element or any recess, elongated groove or a bore, through which in particular a screw can be passed, made a connection between the screen and support structure becomes. It is also possible that the first fixing element and the second fixing element are formed as a straight or curved long groove, which allows a connection via a screw in different areas of the support structure.
2. b) According to an alternative embodiment, a fixing element is variable such that it can be coupled both with a first screen with first connection dimensions and with a second screen with second connection dimensions. A change may in this case consist in a change in the position of the fixing element, the training of the same or its orientation.

In addition to the above-mentioned fixing elements, for a further proposal of the invention, the support structure may comprise a further fixing element, via which the CPU is held on the support structure. When using the same CPU for many different goods information displays with different screens, this fixing can be designed as non-customizable fixing, while customizable fixation for the connection between CPU and support structure can be used for the use of different CPUs.

According to a concrete structural design, the support structure according to the invention is formed with a cross member and two vertical struts. For this purpose, the cross member is used to support the CPU, while the struts can be connected to the rear side of the screen via bores or elongated holes designed as fixing elements.

It is possible that a connection of the goods information display with the environment is accomplished in such a way that the cross member is screwed to a wall or a supporting surface. According to a further embodiment of the goods information display according to the invention, the connection between the struts and the screen is first created for mounting the goods information display. On the other hand, the cross member with the environment, such as a wall, firmly connected. The cross member carries in this case, for example, the CPU. In such a state, the connection of the connecting cable between the CPU and the screen. Subsequently, with this embodiment of the invention, a hooking of hook elements of the carrier can be done from above into corresponding counter hook elements of the cross member.

While u. U. is already sufficient to mount in the manner previously explained, in order to secure the goods information display to the environment, the invention also proposes to provide a fuse element, on which in the suspended state securing the struts and thus the screen relative to a movement relative to the Cross member upwards, so that even when exercising forces on the screen, the screen can not inadvertently come off the cross member.

Although any technology can be used for the use of an interface between CPU and screen, this is preferably designed as a VGA, HDMI, DVI interface.

While it is also possible that the support structure fixes the screen relative to the environment, the support structure has according to a modification of the invention at least one degree of freedom over which the position or orientation and position of the screen relative to the environment is variable. Such a degree of freedom can be constantly effective, so that when applying sufficient forces, the position or position can be changed. It is also possible that the degree of freedom is initially locked, for example by a clamping screw, and with the solution of this blockade targeted movement or pivoting of the screen is possible. For the movement of the screen, a support, for example by a spring, a damper or a gas spring, take place. Also conceivable is a pivoting or displacement of the screen via a suitable control unit.

In the event that the reproduction of the information on the goods information display does not occur constantly in accordance with the software and the CPU, or should be via the interface to a network or controlled by manual actuators, the invention further proposes that the CPU be remotely controlled is controllable. For this purpose, the CPU can have a remote control board, preferably with several different channels. For example, via the remote control, the goods information display can be activated and deactivated, ie control of electrical power is controlled, screen parameters are changed, volume is controlled, a control unit is controlled to move the screen relative to the environment, a selection of different types of information and software Programs or a user-controlled sending of signals via the interface into the network. It is also possible that via the remote control, an update of the data for software and / or the information provided is activated or controlled. Such a remote control is particularly advantageous if the goods information display is arranged at a height in which this can not be manually operated by the operator without additional aids via suitable actuators. Alternatively or in addition to the remote control, a manual operating unit, for example in the edge area of the screen, on the CPU or as a separate operating unit, can be provided.

For a further proposal of the invention, a holding device for a remote control is provided, in which it can be stored, if no interaction takes place via the remote control. Such a holding device may be provided, for example, on the screen or said supporting structure. It is also possible that upon removal of the remote control continues this, for example, via a rope, connected to the goods information display, so that they can not be lost or stolen.

In the event that an improved manual interaction between the user and the CPU and / or the interface is desired, the CPU and / or the interface to other components of the goods information display may be movable from an operating position behind the screen to a maintenance position, in which the CPU and / or the interface is more accessible from the front of the commodity information display or the side thereof.

The problem of requiring updating of the information provided by the commodity information display and the data underlying this information is addressed by the network according to a further embodiment of the invention employing a plurality of commodity information displays of the aforementioned kind. In the network, a plurality of commodity information displays are connected to at least one central server. In the central server - and an associated memory unit - are the current data, directives for an exchange and an update of the data and u. U. an updated software. Furthermore, the network according to the invention has a synchronization unit. This is suitably configured for an automatic exchange of goods information data between at least one goods information display and the at least one central server. By means of this embodiment, for example, the exchange of data presented on the basis of the presented information, an updating and / or an error correction can take place automatically. This can always be done when new data is available. It is also possible that synchronization occurs at fixed time intervals, for example every day, every week, every month or every year. It is also possible that the synchronization is made dependent on a corresponding license payment for the implementation of the same.

A further embodiment of the invention is based on the finding that at different goods information displays u. U. different visual information of interest. It would nevertheless be advantageous if these commodity information displays could be updated by the same or the same servers. Goods information display groups that may be interested in different visual information may be those in which the information about the same goods and / or services is to be provided to the customer with different intensity so that some of the goods information displays provide less information than others. It is also possible that goods information display groups should display different information, since these relate, for example, to different goods and / or services. While the aforesaid different groups may appear in the same offer sites, department stores or department stores or department stores of the same group or industry, it is also possible that the product information display groups are assigned to different business groups, lines of business and goods and / or services and the only connection via same server. This has the advantage that, for example, from one company the different goods information display groups can be supplied. In order to make this possible, according to the invention a distribution unit is provided in the network, in particular in the central server. The distribution unit forms subsets of the information data present at the central server and executes an automated exchange with goods information displays of a goods information display group only with these subsets. For different goods information display groups, that is to say, for example, goods information displays of different business branches, different subsets of the information data present at the central server are exchanged.

• Landeszugehörigkeit oder regionaler Zugehörigkeit,
• Zugehörigkeit zu einem Unternehmen oder einer Unternehmensgruppe,
• vertraglicher Gruppenzugehörigkeit mit unterschiedlichen Intensitäten der den Gruppen zugeordneten Informationen und/oder Aktualisierungsintensität,
• unterschiedlichen Geschäftszweigen, Waren oder Dienstleistungen

gebildet sein.For example, the goods information display groups may after

• Nationality or regional affiliation,
• Belonging to a company or group of companies,
• contractual group affiliation with different intensities of information and / or update intensity associated with the groups,
• different lines of business, goods or services

be formed.

Advantageous developments of the invention will become apparent from the claims, the description and the drawings. The advantages of features and of combinations of several features mentioned in the introduction to the description are merely exemplary and can come into effect alternatively or cumulatively, without the advantages having to be achieved by embodiments according to the invention. Further features are the drawings - in particular the illustrated geometries and the relative dimensions of several components to each other and their relative arrangement and operative connection - refer. The combination of features of different embodiments of the invention or features of different claims is also possible deviating from the chosen back relationships of the claims and is hereby suggested. This also applies to those features which are shown in separate drawings or are mentioned in their description. These features can also be combined with features of different claims. Likewise, features listed in the claims for further embodiments of the invention can be omitted.

BRIEF DESCRIPTION OF THE FIGURES

Fig. 1

zeigt eine schematische Seitenansicht eines an einer Wand angebrachten Wareninformationsdisplays.

Fig. 2

zeigt einer Rückansicht einer Tragstruktur für einen Einsatz in einem erfindungsgemäßen Wareninformationsdisplay mit einem Querträger und zwei vertikalen Streben sowie einer von dem Querträger gehaltenen CPU.

Fig. 3

zeigt eine Seitenansicht einer Strebe mit einem Hakenelement, das ein Einhängen der Strebe von oben in entsprechende Gegenhakenelemente des Querträgers ermöglicht.

Fig. 4

zeigt schematisch einen beispielhaften Aufbau eines erfindungsgemäßen Netzwerks mit Wareninformationsdisplays in zwei Wareninformationsdisplaygruppen und deren Versorgung, Aktualisierung und/'oder Wartung über einen zentralen Server.

In the following the invention will be further explained and described with reference to preferred embodiments shown in the figures.

Fig. 1

shows a schematic side view of a mounted on a wall goods information display.

Fig. 2

shows a rear view of a support structure for use in a goods information display according to the invention with a cross member and two vertical struts and a held by the cross member CPU.

Fig. 3

shows a side view of a strut with a hook member, which allows a hooking of the strut from above into corresponding counter hook elements of the cross member.

Fig. 4

schematically shows an exemplary structure of a network according to the invention with goods information displays in two goods information display groups and their supply, updating and / or maintenance via a central server.

DESCRIPTION OF THE FIGURES

Fig. 1 shows, for example, a goods information display 1, which is attached to a wall 2. The goods information display 1 has a screen 3, which is formed in this case as a flat screen screen. Between wall 2 and screen 3, a support structure 4 is interposed. The support structure 4 has a wall element 5, which is screwed tightly to the wall 2, and a screen element 6, which is bolted to the screen 3, for example. Wall element 5 and screen element 6 form a releasable holding connection, for example, which is produced in particular by hanging. On the support structure 4 according to the embodiment accordingly Fig. 1 is attached to the wall element 5, a CPU 7. The wall 2, the CPU 7 and the screen 3 have interfaces 8, 9, 10, via which a closed line system or via individual lines 11 between the interfaces 8, 9, 10 an exchange of signals, data and / or a power supply takes place ,

Fig. 2 shows a support structure 4, in which the wall element 5 as a cross member 12 and the screen element 6 with two vertical struts 13, 14 is formed. The cross member 12 carries centrally the CPU 7, which is bolted for example to the cross member 12 in the region of fixing elements 36. The cross member 12 has, in particular in the outer regions, recesses 15, which in the embodiment according to Fig. 2 are formed as horizontally oriented slots and over which the cross member 12 can be bolted to the wall 2. For the in Fig. 2 shown view of the cross member 12 is both symmetrical to a longitudinal center plane and with respect to a transverse center plane.

Out Fig. 3 it can be seen that the cross member 12 is formed as a kind of box profile. The cross member 12 has in the region of its upper edge a vertically upwardly oriented projection, which forms a counter hook element 16, and in the region of its lower edge a downwardly pointing projection which forms a counter hook element 17.

The struts 13, 14 are formed in cross-section approximately U-shaped with a base leg 18 and two side legs 19, 20. The extension of the side legs 19, 20 increases, as from Fig. 3 it can be seen, to the middle of the longitudinal extent of the struts 13, 14 to. In the region of the base leg 18, the struts 13, 14 have fixing elements 21, 22 at different heights or at different longitudinal extensions of the struts 13, 14. For the in Fig. 2 illustrated embodiment, the fixing elements 21, 22 formed as slots. Via the fixing element 21, the strut 13, 14 are connected to a first screen with first connection dimensions, while the fixing element 22 via a connection with a second screen with second connection dimensions is possible. Further fixing elements 23 are arranged distributed over the longitudinal extent of the struts 13, 14. Preferably, the struts 13, 14 are identical.

Screwed to the side legs 19, 20 is a part of a suspension connection 24, which in the in Fig. 3 upper end portion has a hook member 25 and in the lower end region has a horizontal, in the mounted state in the direction of the wall facing extension 26. The struts 13, 14 are suspended in the state connected to the screen 3 in the hook elements 25 on the hook elements 16. In the suspended state, the extensions 26 extend over the counter hook element 17 in the direction of the wall 2. The extensions 26 have through threads into which a screw 27 can be screwed, which forms a further hook element, which behind the counter hook element 17 with increasing Screwing into the extension 26 can hook and thus in the suspended state, lifting and / or horizontal movement of the struts 13, 14 with the screen 3 is prevented.

Fig. 4 Figure 5 shows a network 28 in which several commodity information displays 1a, 1b, 1c, 1d, 1e, ... are networked to a central server 29, for example via an Internet connection 30. The commodity information displays 1a, 1b, 1c do not necessarily physically constitute one another separate goods information display group 31, while the goods information displays 1d, 1e are part of the goods information display group 32. The central server 29 is assigned an operating unit 33, via which an administrator can transfer control commands to the server and / or can organize the updating of the data and of the software. Via the server 29, a selection of a subset of the information data on the central server 29, in particular a memory unit thereof, can take place automatically or by triggering by the administrator. Such a subset is supplied to the goods information display group 31 for updating and / or supplementing the data stock, while another subset without or intersecting with the former subset is exchanged with the commodity information display group 32.

In Fig. 1 For example, a holding device 34 in the region of the side surface of the screen 3 is shown, into which a remote control 35 is inserted or onto which the remote control 35 is placed. Alternatively, the holding device 34 for the remote control 35 may be arranged in any area of the screen 3, the support structure 4 or the wall 2.

The Warininformationsdisplay may additionally have an optical detection system such as a scanner through which a potential customer log on to the system or desired, u. U. can retrieve individualized information. For example, a detection of a flight ticket and then a targeted provision of information in the environment of the flight can be done. It is also possible that an authorization process takes place via an optical detection system and / or a keyboard before providing the visual information.

LIST OF REFERENCE NUMBERS

1

Goods Information Display

2

wall

3

screen

4

supporting structure

5

wall element

6

screen element

7

CPU

8th

interface

9

interface

10

interface

11

management

12

crossbeam

13

strut

14

strut

15

recesses

16

Counter hook element

17

Counter hook element

18

base leg

19

side leg

20

side leg

21

fixing

22

fixing

23

fixing

24

Einhängeverbindung

25

hook element

26

extension

27

screw

28

network

29

server

30

Internet Connection

31

Goods Information Display Group

32

Goods Information Display Group

33

operating unit

34

holder

35

remote Control

36

fixing

Claims (18)

Goods information display (1) for displaying visual information about goods and / or services for customers, comprising a screen (3), a CPU (7), a power supply and an interface (8, 9, 10) via which a data exchange with the goods information display ( 1) is possible
characterized in that
the CPU (7) is arranged on a rear side of the screen (3). Goods information display (1) according to claim 1, characterized in that the interface (8, 9, 10) with a network (28) is connectable. Goods information display (1) according to claim 1 or 2, characterized in that a connection between screen (3) and CPU (7) via a support structure (4). Goods information display (1) according to claim 3, characterized in that aa) at least one first fixing element (21) provided, via which the support structure (4) with a first screen (3) can be coupled with first connection dimensions and ab) at least a second fixing element (22) is provided, via which the support structure (4) with a second screen (3) can be coupled with second connection dimensions or b) at least one fixing element is variable in such a way that it can be coupled both with a first screen (3) with first connection dimensions and with a second screen (3) with second connection dimensions. Goods information display (1) according to claim 3 or 4, characterized in that the support structure (4) has at least one further fixing element (36) via which the CPU (7) is held on the support structure (4). Goods information display (1) according to one of claims 3 to 5, characterized in that the support structure (4) with a cross member (12) and two vertical struts (13, 14) is formed, wherein the cross member (12) carries the CPU (7) and the struts (13, 14) as fixing elements (21, 22) formed holes or slots with the back of the screen (3) are connectable or connected. Goods information display (1) according to claim 6, characterized in that the support structure (4) has a suspension connection (24) via which a connection of the struts (13, 14) attached thereto screen (3) on the cross member (12) by hooking of hook elements (25) of the struts (13, 14) from above in counter hook elements (16) of the cross member (12) is made possible. Goods information display (1) according to claim 7, characterized in that a securing element (screw 27) is provided, via which in the suspended state securing the struts (13, 14) relative to a movement relative to the cross member (12) upwards. Goods information display (1) according to one of claims 1 to 8, characterized in that an interface (8, 10) between the CPU (7) and screen (3) as a VGA, HDMI, DVI interface is formed. Goods information display (1) according to one of claims 3 to 9, characterized in that the support structure (4) has at least one degree of freedom for changing the position or position of the screen (3) relative to the environment. Goods information display (1) according to one of claims 1 to 10, characterized in that the screen (3) is designed as a specialist screen, in particular as a TFT screen, as a plasma screen or LCD screen. Goods information display (1) according to one of claims 1 to 11, characterized in that the CPU (7) via a remote control (35) is controllable. Goods information display (1) according to claim 12, characterized in that a holding device (34) for a remote control (35) is provided. Goods information display (1) according to one of claims 1 to 13, characterized in that the CPU (7) and / or the interface (8, 9, 10) from an operating position behind the screen (3) is movable into a maintenance position. Goods information display (1) according to one of claims 1 to 14, characterized in that the CPU (7) has an operating unit (33). A group of goods information displays (1) according to any one of claims 1 to 15, characterized by a) a first subset of goods information displays (1) with first screens (3), which are each connected via a support structure (4) with a CPU (7), as well as b) a second subgroup of goods information displays (1) with second screens (3 '), the connection dimensions of which are deviating from the connection dimensions of the first screens (3) and which are each connected via a support structure (4) to a CPU (7), c) wherein a connection between the first screens (3) and the associated CPU (7) in the first subgroup and between the second screens (3 ') and the associated CPU (7) in the second subgroup via identical support structures (4) , Network (28) with goods information displays (1) according to one of claims 1 to 15 or a group of goods information displays (1) according to claim 16, characterized in that the goods information displays (1) are connected to at least one central server (29) and a synchronization unit is provided, by means of which an automated exchange of information data between at least one goods information display (1) and the at least one central server (29). Network (28) according to claim 17, characterized in that a) goods information displays (1) form a plurality of goods information display groups (31, 32) and b) a distribution unit is provided which, for only a subset of the information data present at the central server (29), has an automated exchange with goods information displays (1) of a goods information display group (31, 32) performs, wherein for different goods information display groups (31, 32) different subsets of the central server (29) existing information data is exchanged.

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