EP1779125A4 - Methods and apparatus for improving the accuracy and reach of electronic media exposure measurements systems - Google Patents

Methods and apparatus for improving the accuracy and reach of electronic media exposure measurements systems

Info

Publication number
EP1779125A4
EP1779125A4 EP05776406A EP05776406A EP1779125A4 EP 1779125 A4 EP1779125 A4 EP 1779125A4 EP 05776406 A EP05776406 A EP 05776406A EP 05776406 A EP05776406 A EP 05776406A EP 1779125 A4 EP1779125 A4 EP 1779125A4
Authority
EP
European Patent Office
Prior art keywords
accuracy
improving
reach
methods
electronic media
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP05776406A
Other languages
German (de)
French (fr)
Other versions
EP1779125A2 (en
Inventor
James W Baker
Daniel Pasco
Kay S Burke
Roger D Percy
R Cameron Percy
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
TNC US Holdings Inc
RDP Associates Inc
Original Assignee
RDP Associates Inc
Nielsen Media Research LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by RDP Associates Inc, Nielsen Media Research LLC filed Critical RDP Associates Inc
Publication of EP1779125A2 publication Critical patent/EP1779125A2/en
Publication of EP1779125A4 publication Critical patent/EP1779125A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/20—Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Theoretical Computer Science (AREA)
  • Position Fixing By Use Of Radio Waves (AREA)
  • Navigation (AREA)
  • Eye Examination Apparatus (AREA)
EP05776406A 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurements systems Withdrawn EP1779125A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US59255404P 2004-07-30 2004-07-30
PCT/US2005/026921 WO2006015188A2 (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurement systems

Publications (2)

Publication Number Publication Date
EP1779125A2 EP1779125A2 (en) 2007-05-02
EP1779125A4 true EP1779125A4 (en) 2009-12-16

Family

ID=35787854

Family Applications (1)

Application Number Title Priority Date Filing Date
EP05776406A Withdrawn EP1779125A4 (en) 2004-07-30 2005-07-29 Methods and apparatus for improving the accuracy and reach of electronic media exposure measurements systems

Country Status (8)

Country Link
EP (1) EP1779125A4 (en)
JP (1) JP2008508529A (en)
KR (1) KR20070083528A (en)
CN (2) CN101124606A (en)
AU (1) AU2005267913A1 (en)
CA (1) CA2581164A1 (en)
MX (1) MX2007001250A (en)
WO (1) WO2006015188A2 (en)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7038619B2 (en) 2001-12-31 2006-05-02 Rdp Associates, Incorporated Satellite positioning system enabled media measurement system and method
KR20090031772A (en) 2006-07-12 2009-03-27 아비트론 인코포레이티드 Monitoring usage of a portable user appliance
US20090150217A1 (en) 2007-11-02 2009-06-11 Luff Robert A Methods and apparatus to perform consumer surveys
US8315456B2 (en) 2008-04-10 2012-11-20 The Nielsen Company Methods and apparatus for auditing signage
US8390510B2 (en) 2009-09-16 2013-03-05 Qualcomm Incorporated Methods and apparatuses for affecting application of a filtering model using carrier phase
US8549552B2 (en) 2009-11-03 2013-10-01 The Nielsen Company (Us), Llc Methods and apparatus to monitor media exposure in vehicles
US20120323692A1 (en) * 2011-06-16 2012-12-20 Jon Shutter Method and System for Providing Location Targeted Advertisements
US9332363B2 (en) 2011-12-30 2016-05-03 The Nielsen Company (Us), Llc System and method for determining meter presence utilizing ambient fingerprints
US10083459B2 (en) 2014-02-11 2018-09-25 The Nielsen Company (Us), Llc Methods and apparatus to generate a media rank
US9551588B2 (en) 2014-08-29 2017-01-24 The Nielsen Company, LLC Methods and systems to determine consumer locations based on navigational voice cues
CN110619548A (en) * 2019-09-20 2019-12-27 腾讯科技（深圳）有限公司 Method, device, equipment and storage medium for determining media content delivery strategy

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5774824A (en) * 1995-08-24 1998-06-30 The Penn State Research Foundation Map-matching navigation system
WO1999051940A1 (en) * 1998-04-07 1999-10-14 Magellan Dis, Inc. Navigation system using position network for map matching
US6252522B1 (en) * 1998-05-28 2001-06-26 Solana Technology Development Corporation Billboard consumption measurement system
US6324473B1 (en) * 1997-08-04 2001-11-27 Trimble Navigation Limited Method and apparatus for collecting, processing and distributing differential global positioning system information using the internet
WO2002097760A2 (en) * 2001-05-25 2002-12-05 The Regents Of The University Of California Method and system for electronically determining dynamic traffic information
US20030122708A1 (en) * 2001-12-31 2003-07-03 Rdp Associates Satellite positioning system enabled media measurement system and method

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FR2636134B1 (en) * 1988-09-02 1995-03-10 Thomson Csf LAND NAVIGATION SYSTEM REAL-TIME VIEWING THE POSITION OF A VEHICLE
US5394333A (en) * 1991-12-23 1995-02-28 Zexel Usa Corp. Correcting GPS position in a hybrid naviation system
US5359529A (en) * 1992-05-15 1994-10-25 Zexel Corporation Route guidance on/off-route state filter
JPH06147910A (en) * 1992-11-11 1994-05-27 Koji Yamawaki Total function type navigation device
DE4415993A1 (en) * 1994-05-06 1995-11-09 Bosch Gmbh Robert Correction method and navigation system for the coupling location of a motor vehicle
US5774804A (en) * 1996-04-04 1998-06-30 Nokia Mobile Phones Limited Remote activation of mobile telephone by paging channel phantom numbers
JPH09297030A (en) * 1996-05-02 1997-11-18 Pioneer Electron Corp Method and device for calculating moving body position, and method and device for correcting moving body position
US6098048A (en) * 1998-08-12 2000-08-01 Vnu Marketing Information Services, Inc. Automated data collection for consumer driving-activity survey
US20030055707A1 (en) * 1999-09-22 2003-03-20 Frederick D. Busche Method and system for integrating spatial analysis and data mining analysis to ascertain favorable positioning of products in a retail environment
JP3570372B2 (en) * 2000-11-08 2004-09-29 株式会社デンソー Vehicle current position detection device, vehicle current position display device, navigation device, and recording medium
JP2002214322A (en) * 2001-01-16 2002-07-31 Matsushita Electric Ind Co Ltd Portable device for deciding position
US7092964B1 (en) * 2001-06-22 2006-08-15 Navteq North America, Llc Method of collecting market research information
JP3705187B2 (en) * 2001-11-12 2005-10-12 株式会社デンソー Navigation device
US6819016B2 (en) * 2002-07-18 2004-11-16 Tm4 Inc. Liquid cooling arrangement for electric machines
JP2004157049A (en) * 2002-11-07 2004-06-03 Matsushita Electric Ind Co Ltd Navigation system
JP4074813B2 (en) * 2002-12-09 2008-04-16 株式会社東芝 Moving body position detection device
US7592908B2 (en) * 2003-08-13 2009-09-22 Arbitron, Inc. Universal display exposure monitor using personal locator service

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5774824A (en) * 1995-08-24 1998-06-30 The Penn State Research Foundation Map-matching navigation system
US6324473B1 (en) * 1997-08-04 2001-11-27 Trimble Navigation Limited Method and apparatus for collecting, processing and distributing differential global positioning system information using the internet
WO1999051940A1 (en) * 1998-04-07 1999-10-14 Magellan Dis, Inc. Navigation system using position network for map matching
US6252522B1 (en) * 1998-05-28 2001-06-26 Solana Technology Development Corporation Billboard consumption measurement system
WO2002097760A2 (en) * 2001-05-25 2002-12-05 The Regents Of The University Of California Method and system for electronically determining dynamic traffic information
US20030122708A1 (en) * 2001-12-31 2003-07-03 Rdp Associates Satellite positioning system enabled media measurement system and method

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
JONG-SUN PYO ET AL: "Development of a map matching method using the multiple hypothesis technique", INTELLIGENT TRANSPORTATION SYSTEMS, 2001. PROCEEDINGS. 2001 IEEE AUGUST 25-29, 2001, PISCATAWAY, NJ, USA,IEEE, 25 August 2001 (2001-08-25), pages 23 - 27, XP010555738, ISBN: 978-0-7803-7194-1 *

Also Published As

Publication number Publication date
CN101208582A (en) 2008-06-25
KR20070083528A (en) 2007-08-24
JP2008508529A (en) 2008-03-21
WO2006015188A3 (en) 2008-01-24
AU2005267913A1 (en) 2006-02-09
EP1779125A2 (en) 2007-05-02
CA2581164A1 (en) 2006-02-09
WO2006015188A2 (en) 2006-02-09
MX2007001250A (en) 2008-01-18
CN101124606A (en) 2008-02-13

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Legal Events

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PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

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AX Request for extension of the european patent

Extension state: AL BA HR MK YU

DAX Request for extension of the european patent (deleted)
RIN1 Information on inventor provided before grant (corrected)

Inventor name: PERCY, R. CAMERON

Inventor name: PERCY, ROGER D.

Inventor name: BURKE, KAY S.

Inventor name: PASCO, DANIEL

Inventor name: BAKER, JAMES W.

R17D Deferred search report published (corrected)

Effective date: 20080124

RIC1 Information provided on ipc code assigned before grant

Ipc: G06F 17/30 20060101ALI20080211BHEP

Ipc: G01C 21/30 20060101AFI20080211BHEP

A4 Supplementary search report drawn up and despatched

Effective date: 20091113

RIC1 Information provided on ipc code assigned before grant

Ipc: G06Q 30/00 20060101ALI20091110BHEP

Ipc: G06F 17/30 20060101ALI20091110BHEP

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