EP1699012A3 - Erzeugung und Anzeige eines Banners mit Filmdatei - Google Patents

Erzeugung und Anzeige eines Banners mit Filmdatei Download PDF

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Publication number
EP1699012A3
EP1699012A3 EP06003953A EP06003953A EP1699012A3 EP 1699012 A3 EP1699012 A3 EP 1699012A3 EP 06003953 A EP06003953 A EP 06003953A EP 06003953 A EP06003953 A EP 06003953A EP 1699012 A3 EP1699012 A3 EP 1699012A3
Authority
EP
European Patent Office
Prior art keywords
upstream
display
immediately
dyn
sta
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP06003953A
Other languages
English (en)
French (fr)
Other versions
EP1699012A2 (de
Inventor
Markus Langer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
1&1 Internet AG
Original Assignee
1&1 Internet AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 1&1 Internet AG filed Critical 1&1 Internet AG
Publication of EP1699012A2 publication Critical patent/EP1699012A2/de
Publication of EP1699012A3 publication Critical patent/EP1699012A3/de
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

Vorgeschlagen werden ein Verfahren und Mittel zur Erzeugung, Übertragung und Anzeige speziell gestalteten Bannern mit einer in zwei Abschnitte (DYN, STA) unterteilten Flash-Filmdatei (SWF). Der statische Teil (STA) umfasst den eigentlichen Flash-Film (Werbefilm), der beispielsweise 30 kB groß ist. Der dynamische Teil (DYN) ist vorgelagert und besteht vorzugsweise nur aus einfach strukturierten Bilddaten, insbesondere aus Vektor-Grafiken, die eine geringe Datenmenge von z.B. 1,5 kB aufweisen. Die Vektor-Grafik enthält bereits Inhalte, die sich auf den Inhalt des anschließenden Filmes beziehen. Handelt der Werbefilm beispielsweise von einem neuen Angebot für einen DSL-Dienst, der für Internet-Kunden mit langsamem Modem-Anschluss interessant ist, so zeigt die vorgelagerte Vektor-Grafik den Namen des Diensteanbieters (z. B. WEB.DE) an. Der Nutzer erhält sofort eine Werbeaussage und muss nicht darauf warten, dass der Flash-Film hinreichend genug geladen ist. Auch muss der Nutzer sich nicht mit der Anzeige eines herkömmlichen Preloaders abfinden. Die Werbung erreicht unmittelbar und sofort die Nutzer, und zwar unabhängig davon, wie gut die Datenübertragungsrate tatsächlich ist. Vorzugsweise wird die Anzeige des vorgeschalteten Werbebildes (D) auf eine Mindestzeitdauer (Tmin) festgelegt, damit das vorgelagerte Werbebild auch dann lang genug angezeigt wird, wenn die Datenübertragung sehr schnell sein sollte und der eigentliche Flash-Film (S1...Sn) entsprechend schnell geladen werden kann.
EP06003953A 2005-02-25 2006-02-27 Erzeugung und Anzeige eines Banners mit Filmdatei Withdrawn EP1699012A3 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE200510009215 DE102005009215A1 (de) 2005-02-25 2005-02-25 Erzeugung und Anzeige eines Banners mit Filmdatei

Publications (2)

Publication Number Publication Date
EP1699012A2 EP1699012A2 (de) 2006-09-06
EP1699012A3 true EP1699012A3 (de) 2007-09-26

Family

ID=36586135

Family Applications (1)

Application Number Title Priority Date Filing Date
EP06003953A Withdrawn EP1699012A3 (de) 2005-02-25 2006-02-27 Erzeugung und Anzeige eines Banners mit Filmdatei

Country Status (2)

Country Link
EP (1) EP1699012A3 (de)
DE (1) DE102005009215A1 (de)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110134352B (zh) * 2018-02-08 2022-02-01 北京淳中科技股份有限公司 一种信号处理系统、控制装置、输出装置及方法

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH03164869A (ja) * 1989-11-22 1991-07-16 Fuji Photo Film Co Ltd 画像出力装置
JPH10279208A (ja) * 1997-04-02 1998-10-20 Toshiba Elevator Kk エレベータホールの画像表示制御装置
JP2003023507A (ja) * 2001-05-01 2003-01-24 Aruze Corp 携帯電話用の待受動画画面制御プログラム、及び当該プログラムを記憶した記憶媒体並びに、待受動画画面用電子データの配信のためのサーバの制御方法及びサーバ。
US20030149601A1 (en) * 2000-12-14 2003-08-07 Cabral Anthony J. Network billboard system and method thereof
US20040239703A1 (en) * 2003-04-28 2004-12-02 Steve Angelica Expanding computer display advertising method and system

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4672444A (en) * 1985-11-14 1987-06-09 Rca Corporation Method for transmitting a high-resolution image over a narrow-band communication channel
US8046672B2 (en) * 2001-02-23 2011-10-25 Dandia Audio Kg Limited Liability Company Method and system for delivering technology agnostic rich media content within an email, banner ad, and web page
EP1241603A1 (de) * 2001-03-15 2002-09-18 Michael Tizzano Internet-Banner

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH03164869A (ja) * 1989-11-22 1991-07-16 Fuji Photo Film Co Ltd 画像出力装置
JPH10279208A (ja) * 1997-04-02 1998-10-20 Toshiba Elevator Kk エレベータホールの画像表示制御装置
US20030149601A1 (en) * 2000-12-14 2003-08-07 Cabral Anthony J. Network billboard system and method thereof
JP2003023507A (ja) * 2001-05-01 2003-01-24 Aruze Corp 携帯電話用の待受動画画面制御プログラム、及び当該プログラムを記憶した記憶媒体並びに、待受動画画面用電子データの配信のためのサーバの制御方法及びサーバ。
US20040239703A1 (en) * 2003-04-28 2004-12-02 Steve Angelica Expanding computer display advertising method and system

Also Published As

Publication number Publication date
EP1699012A2 (de) 2006-09-06
DE102005009215A1 (de) 2006-09-14

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