EP1473688A2 - Verfahren und im Freien Werbemittelsystem - Google Patents

Verfahren und im Freien Werbemittelsystem Download PDF

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Publication number
EP1473688A2
EP1473688A2 EP04252494A EP04252494A EP1473688A2 EP 1473688 A2 EP1473688 A2 EP 1473688A2 EP 04252494 A EP04252494 A EP 04252494A EP 04252494 A EP04252494 A EP 04252494A EP 1473688 A2 EP1473688 A2 EP 1473688A2
Authority
EP
European Patent Office
Prior art keywords
semitransparent
transparent
projector
processor
screen
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP04252494A
Other languages
English (en)
French (fr)
Other versions
EP1473688A3 (de
Inventor
Avraham Ben Horesh
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1473688A2 publication Critical patent/EP1473688A2/de
Publication of EP1473688A3 publication Critical patent/EP1473688A3/de
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects
    • G09F19/18—Advertising or display means not otherwise provided for using special optical effects involving the use of optical projection means, e.g. projection of images on clouds

Definitions

  • Present invention is related to the general outdoor advertising.
  • the goal is to utilize existing transparent or semitransparent surfaces for display of advertisements.
  • This method is applicable to existing surfaces, such as windows, and screen walls, which are coating buildings.
  • windows, and screen walls which are coating buildings.
  • our approach works for highly visible places (e.g. walls of high rise buildings), it would be possible to reach wide sections of the general public.
  • the system requires at least one space, bounded by at least one transparent, or semi transparent surface (used as a display screen), at least one screen (added in case of transparent surface), at least one processor (that serves for control and content preparation), and at least one data and video projector.
  • a semitransparent screen is placed between the projector and the surface (as close as possible to the surface).
  • the mirrored images are projected onto the screen. For instance, if one wishes to display advertisements on transparent office windows then, each night, the surface will be covered by semitransparent shades. Mirrored images will be projected on these shades so that the original orientation of images will be visible from the outside through the surfaces.
  • This method calls for printing adverts on sheets of paper and mounting them on billboards and different vehicles such as buses and trains.
  • the advertisements are displayed to the public during a fixed period of time, as agreed in the contract between the advertiser and the domain owner. At the end of the leasing period, the message is dismounted manually.
  • This method is most commonly used. It is relatively inexpensive. However, since all changes are done manually, flexibility is very limited.
  • Print messages mounted on frames such as on:
  • advertisements are printed directly on special fabrics in various shapes and sizes.
  • the advertisements are displayed to the public during a fixed period of time, as agreed in the contract between the advertiser and the domain owner. At the end of the leasing period, the message is dismounted manually. Production costs are high and there are relatively few suitable mounting places.
  • transparent or semi-transparent surfaces which are visible to the general public.
  • existing surfaces would be used.
  • cost would be reduced and flexibility would be enhanced. Therefore our method solves all the problems in the existing techniques mentioned above. It provides high quality, highly visible, flexible displays at relatively low cost.
  • Both processor and the data and video projector are placed inside a space, such as a room, a hall, a shop, a patio, or a dark chamber.
  • the data and video projector is placed opposite the surface, so that the projected mirrored image covers the maximal surface opening.
  • the mirrored images are sent from the processor to the projector.
  • a mirror image is created on the inner side of the semitransparent surface that serves as a display screen.
  • the original orientation of the images is viewed on the outer side of the surface, which faces the public. (See drawing no. 1).
  • This approach is suitable not only for advertisement but also for decoration of various buildings, monuments and other tourist attractions.
  • Both processor and the data and video projector are placed behind a billboard, in a new-formed space like a dark chamber.
  • the data and video projector mounted opposite a semitransparent material screen, so that the projected mirrored image covers the maximal screen opening.
  • the mirrored image is sent from the processor to the projector.
  • a mirror image is created on the inner side of the semitransparent screen that serves as a display screen.
  • the original orientation of the image can be viewed on the outer side of the surface, which faces the public. (See drawing no. 5).
EP04252494A 2003-04-29 2004-04-29 Verfahren und im Freien Werbemittelsystem Withdrawn EP1473688A3 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IL15564003A IL155640A0 (en) 2003-04-29 2003-04-29 A method and system for outdoor advertising
IL15564003 2003-04-29

Publications (2)

Publication Number Publication Date
EP1473688A2 true EP1473688A2 (de) 2004-11-03
EP1473688A3 EP1473688A3 (de) 2005-01-19

Family

ID=32697078

Family Applications (1)

Application Number Title Priority Date Filing Date
EP04252494A Withdrawn EP1473688A3 (de) 2003-04-29 2004-04-29 Verfahren und im Freien Werbemittelsystem

Country Status (2)

Country Link
EP (1) EP1473688A3 (de)
IL (1) IL155640A0 (de)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006131584A2 (es) * 2005-06-10 2006-12-14 Technical Screen, S.L. Sistema de retroproyección perfeccionado
CN103440834A (zh) * 2013-08-22 2013-12-11 江苏奇纬新材料科技有限公司 一种自动感应跳级投影广告视窗
CN109637401A (zh) * 2019-01-23 2019-04-16 吉林省鼎瓒科技有限公司 背投影橱窗媒体暗室

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020163722A1 (en) * 2001-04-06 2002-11-07 3M Innovative Properties Company Screens and methods for displaying information
US6522311B1 (en) * 1997-09-26 2003-02-18 Denso Corporation Image information displaying system and hologram display apparatus

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6522311B1 (en) * 1997-09-26 2003-02-18 Denso Corporation Image information displaying system and hologram display apparatus
US20020163722A1 (en) * 2001-04-06 2002-11-07 3M Innovative Properties Company Screens and methods for displaying information

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006131584A2 (es) * 2005-06-10 2006-12-14 Technical Screen, S.L. Sistema de retroproyección perfeccionado
WO2006131584A3 (es) * 2005-06-10 2007-04-12 Technical Screen S L Sistema de retroproyección perfeccionado
CN103440834A (zh) * 2013-08-22 2013-12-11 江苏奇纬新材料科技有限公司 一种自动感应跳级投影广告视窗
CN109637401A (zh) * 2019-01-23 2019-04-16 吉林省鼎瓒科技有限公司 背投影橱窗媒体暗室

Also Published As

Publication number Publication date
EP1473688A3 (de) 2005-01-19
IL155640A0 (en) 2003-11-23

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