EP1465798A1 - Display element for fitting advertisements on the handle of a shopping cart - Google Patents

Display element for fitting advertisements on the handle of a shopping cart

Info

Publication number
EP1465798A1
EP1465798A1 EP02791593A EP02791593A EP1465798A1 EP 1465798 A1 EP1465798 A1 EP 1465798A1 EP 02791593 A EP02791593 A EP 02791593A EP 02791593 A EP02791593 A EP 02791593A EP 1465798 A1 EP1465798 A1 EP 1465798A1
Authority
EP
European Patent Office
Prior art keywords
display element
additional
base body
shopping cart
handle bar
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP02791593A
Other languages
German (de)
French (fr)
Inventor
Horst Sonnendorfer
Franz Wieth
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=7966525&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=EP1465798(A1) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Individual filed Critical Individual
Publication of EP1465798A1 publication Critical patent/EP1465798A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
    • B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
    • B62B3/1408—Display devices mounted on it, e.g. advertisement displays
    • B62B3/1416—Display devices mounted on it, e.g. advertisement displays mounted on the handle
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/18—Casings, frames or enclosures for labels
    • G09F3/20—Casings, frames or enclosures for labels for adjustable, removable, or interchangeable labels

Definitions

  • Display element for attaching advertising to the handle of a shopping cart
  • the invention relates to a display element for attaching advertising to the handle of a shopping cart or the like, comprising a base body with a recess for the flat insertion of an advertising medium and fastening elements for attaching the display element to the handle bar or the handle bar holders of a shopping cart.
  • the handle of a shopping cart is ideal for placing advertisements, since the customers who use the shopping cart inevitably perceive this advertisement when they grasp the cart and move it forward. It is therefore common practice for some time, either to print on the handle bars themselves with advertising or to wrap with a advertising medium, or install a display element of the above 'kind referred to the handle bar.
  • the latter has the advantage that the advertising message will appear large area. Ne ben the The larger-area effect of a display element compared to the merely printed or wrapped handle bar results in the further advantage of the display element that the advertising message inserted in its base body can be exchanged very quickly and easily.
  • display elements are also used which are provided with integrally molded handle bar sections and are fastened to the handle bar holders of the shopping trolley with them, thus completely replacing the conventional handle bar.
  • the present invention is therefore based on the object of developing a display element of the type mentioned at the outset in such a way that, in addition to the advertising inserted in the recess in the base body, a reference to the shopping market can be placed in a less prominent position.
  • the display element according to the invention also has an additional display element which essentially consists of a support element for an additional information carrier and additional fastening means for fastening the support element to the base body.
  • the display element according to the invention thus consists of two separately supplied parts, one part being an essentially conventional display element and the other part being an optional additional display element which can be provided as an additional information carrier, in particular with a reference to the shopping market ,
  • Display elements of the type in question are usually produced as plastic injection molded parts.
  • the tools required for this are known to be very expensive, whereas the manufacturing process itself does not cause any costs. It is therefore obvious that it would be very unfavorable for the manufacturer of such a display element to have to offer two different display elements, since customers sometimes do not want any additional information carriers at all.
  • the solution according to the invention only a single display element is manufactured and sold, the customer then having the power to attach the additional display element to the base body of the display element or to omit the additional display element entirely.
  • the additional fastening means can be designed as latching hooks, which can simply be inserted into corresponding slots in the base body.
  • the display element according to the invention can be provided in a conventional manner with an additional, transparent cover for the recess in the base body; this cover protects the advertising message and at the same time holds it in the recess, which makes it very easy to replace the advertising message very quickly.
  • the additional information carrier of the additional display element can of course also be provided with a transparent, open cover, so that the corresponding advantages also arise for the additional display element.
  • the display element according to the invention can either be fastened to a handlebar of a shopping cart - in particular by means of pipe clamps, which also makes it possible to retrofit the corresponding shopping trolley - or the fastening elements for the display element are designed as handlebar sections, so that the display element and the handle bar sections replace the handle bar;
  • the display element is fastened directly to the handlebar brackets of the shopping cart by means of the fastening elements designed as handlebar sections.
  • the handle bar sections can of course be in one piece
  • the additional display element according to the invention is attached to the underside of the base body of the display element:
  • the base In order to increase the stability of the entire construction, the base
  • Body of the display element to be adapted to accommodate the additional display element, for example by means of corresponding recesses, slots and / or grooves.
  • this can impair the visual appearance of the entire display element if the additional display element is omitted. This disruptive effect does not occur if the attachment of the
  • the supporting element of the additional display element is preferably essentially prismatic. This creates a surface for the additional information carrier which is tilted from the underside of the base body and which points towards the customer and can be easily perceived by the latter.
  • the optical enhancement of the display element according to the invention may be useful for the optical enhancement of the display element according to the invention to provide a cover panel which can be inserted into the cutouts, slots and / or grooves instead of the additional display element.
  • the base body can have an essentially convex underside, which helps to combine the inherently opposing tasks of attaching the additional display element to the underside of the base body and a good perceptibility of the additional information carrier.
  • Figure 1 is a plan view of a display element according to the invention.
  • Figure 2 is a front view of the display element
  • Figure 3 is a side view of the display element
  • FIG. 4 is a side view of the separate additional display element
  • Figure 5 is a perspective view of the individual parts of the display element.
  • the plan view according to FIG. 1 shows the base body 1 of the display element fastened to a handle bar 2 of a shopping cart (not shown).
  • the base body 1 is provided on its upper side with a large-area recess 3 for receiving an advertising medium, which is flush with a hinged, transparent cover 4.
  • An additional display element 5 can be seen on the front of the base body 1, which is barely visible in the present plan view.
  • the additional display element 5 can be clearly seen in FIG. 2, a front view of the display element: While the advertising message located under the cover 4 is no longer perceptible, an additional information carrier 6 can be seen in the additional display element 5. If, for example, advertising for weekly changing special offers is made in the recess 3 under the cover 4, the additional information carrier 6 can indicate on the additional display element 5, for example with an inscription "Thank you for your purchase at xxx", on the shopping market itself or appropriate image advertising
  • This illustration also clearly shows that the base body 1 of the display element is designed as a board, into which a recess is formed on the underside for receiving the handle bar 2. The base body 1 is fastened to the handle bar 2 by means of two pipe clamps 7.
  • the shape of the base body 1 of the display element according to the invention can also be clearly seen in the side view according to FIG. 3. It is also clear here that the base body 1 has an essentially convex underside.
  • the additional display element 5 is attached to this underside, so that (as can be seen from FIG. 1) its absence will not be noticed by a customer.
  • the cross-section of the additional display element 5 is prism-shaped, so that the additional information carrier 6 is nevertheless oriented forwards and even obliquely upwards and, as a result, is clearly perceptible to the customer.
  • FIG. 4 shows a side view of a separate additional display element 5, on the one hand the essentially prism-shaped cross section, which is adapted to the convex shape of the base body 1, and on the other hand the additional fastening means designed as snap-in hooks 8 which can be inserted into the base body 1 are recognizable
  • Figure 5 finally shows the display element according to the invention in a perspective view in its individual parts:
  • the base body 1 which is convexly shaped on its underside and provided with a recess for the handle bar 2, is provided on its upper side with the large-area recess 3 and the transparent cover 4 applied thereon for receiving a Provide advertising media.
  • the base body 1 has slots 9 and grooves 10 for receiving the additional display element 5 or for inserting its latching hook 8. The fact that these slots 9 and grooves 10 on the
  • the customer does not notice if the additional display element 5 is not attached to the base body 1. Its shaping nevertheless ensures that the additional information carrier 6 is clearly perceptible to the customer when the additional display element 5 is attached to the base body 1. Since the customer looks neither directly from above nor directly from the front of the display element, he will see and perceive both the advertising message under the cover 4 and the advertising message on the additional information carrier 6 at the same time.

Abstract

The invention relates to a display element for fitting advertisements on the handle of a shopping cart or the like, which comprises a base (1) with a recess (3) in which a flat advertising medium can be placed, and fastening elements (7) for fastening the display element on the handlebar (2) or the handlebar holders of a shopping cart. An additional display element (5) for an additional data medium (6) with additional fastening means (8) for fastening the additional display element (5) on the base (1) is also provided.

Description

Displavelement zum Anbringen von Werbung am Griff eines Einkaufswagens Display element for attaching advertising to the handle of a shopping cart
Die Erfindung betrifft ein Displayelement zum Anbringen von Werbung am Griff eines Einkaufswagens oder dergleichen, umfassend einen Grundkörper mit einer Ausnehmung zum flächigen Einlegen eines Werbeträgers sowie Befesti- gungselemente zum Befestigen des Displayelements an der Griffstange oder den Griffstangenhalterungen eines Einkaufswagens.The invention relates to a display element for attaching advertising to the handle of a shopping cart or the like, comprising a base body with a recess for the flat insertion of an advertising medium and fastening elements for attaching the display element to the handle bar or the handle bar holders of a shopping cart.
Der Griff eines Einkaufswagens eignet sich hervorragend zum Anbringen von Werbung, da die den Einkaufswagen verwendenden Kunden diese Werbung zwangsläufig wahrnehmen, wenn sie den Einkaufswagen ergreifen und vorwärts bewegen. Es ist deshalb seit längerem üblich, entweder die Griffstangen selbst mit Werbung zu bedrucken oder mit einem Werbeträger zu umwickeln, oder ein Displayelement der eingangs "genannten Art an der Griffstange anzubringen. Letzteres hat den Vorteil, dass die Werbebotschaft großflächiger erscheint. Ne- ben der großflächigeren Wirkung eines Displayelements gegenüber der lediglich bedruckten oder umwickelten Griffstange ergibt sich beim Displayelemeπt der weitere Vorteil, dass die in dessen Grundkörper eingelegte Werbebotschaft sehr rasch und einfach ausgewechselt werden kann.The handle of a shopping cart is ideal for placing advertisements, since the customers who use the shopping cart inevitably perceive this advertisement when they grasp the cart and move it forward. It is therefore common practice for some time, either to print on the handle bars themselves with advertising or to wrap with a advertising medium, or install a display element of the above 'kind referred to the handle bar. The latter has the advantage that the advertising message will appear large area. Ne ben the The larger-area effect of a display element compared to the merely printed or wrapped handle bar results in the further advantage of the display element that the advertising message inserted in its base body can be exchanged very quickly and easily.
Zum Teil werden auch Displayelemeπte verwendet, die mit einstückig angeformten Griffstangenabschnitten versehen sind und mit diesen an den Griffstangenhalterungen des Einkaufswagens befestigt werden, mithin also die konventionelle Griffstange komplett ersetzen.In some cases, display elements are also used which are provided with integrally molded handle bar sections and are fastened to the handle bar holders of the shopping trolley with them, thus completely replacing the conventional handle bar.
Bekannte Displayelemente werden manchmal zur Imagewerbung für den Einkaufsmarkt, meist jedoch zur Werbung für ein bestimmtes Produkt oder ein aktuelles Sonderangebot verwendet. Im letzteren Fall besteht seitens des Ein- kaufsmarktes jedoch oft der Wunsch, an einer nicht allzu untergeordneten Stelle einen imagefördemden Hinweis in eigener Sache anzubringen.Known display elements are sometimes used for image advertising for the shopping market, but mostly for advertising a specific product or a current special offer. In the latter case, the market, however, there is often the wish to place an image that does not promote the image in one's own matter at a not too minor point.
Der vorliegenden Erfindung liegt daher die Aufgabe zugrunde, ein Displayele- ment der eingangs genannten Art derart weiterzubilden, dass neben der in der Ausnehmung des Grundkörpers eingelegten Werbung ein Hinweis auf den Einkaufsmarkt an weniger prominenter Stelle angebracht werden kann.The present invention is therefore based on the object of developing a display element of the type mentioned at the outset in such a way that, in addition to the advertising inserted in the recess in the base body, a reference to the shopping market can be placed in a less prominent position.
Diese Aufgabe ist durch ein Displayelement mit den Merkmalen des beigefügten Anspruchs 1 gelöst. Vorteilhafte Ausgestaltungen und Weiterbildungen des erfindungsgemäßen Displayelements sind in den Ansprüchen 2 bis 12 niedergelegt.This object is achieved by a display element having the features of appended claim 1. Advantageous refinements and developments of the display element according to the invention are set out in claims 2 to 12.
Das Displayelement nach der Erfindung weist neben den eingangs genannten Merkmalen also noch ein Zusatz-Displayelement auf, das im Wesentlichen aus einem Tragelement für einen Zusatz-Informationsträger und Zusatz-Befestigungsmitteln zum Befestigen des Tragelements am Grundkörper besteht.In addition to the features mentioned at the outset, the display element according to the invention also has an additional display element which essentially consists of a support element for an additional information carrier and additional fastening means for fastening the support element to the base body.
Das erfindungsgemäße Displayelement besteht also aus zwei separat ausgelie- ferten Teilen, wobei der eine Teil ein im Wesentlichen konventionelles Displayelement und der andere Teil ein fakultativ daran anzubringendes Zusatz- Displayelement ist, das als Zusatz-Informationsträger insbesondere mit einem Hinweis auf den Einkaufsmarkt versehen werden kann.The display element according to the invention thus consists of two separately supplied parts, one part being an essentially conventional display element and the other part being an optional additional display element which can be provided as an additional information carrier, in particular with a reference to the shopping market ,
Displayelemente der in Rede stehenden Art werden in aller Regel als Kunststoff- Spritzgussteile hergestellt. Die hierfür benötigten Werkzeuge sind bekanntermaßen sehr teuer, wohingegen der Herstellungsprozess an sich kaum Kosten verursacht. Es liegt somit auf der Hand, dass es für den Hersteller eines solchen Displayelements sehr ungünstig wäre, zwei verschiedene Displayelemeπte anbieten zu müssen, da die Kunden zum Teil gar keinen Zusatz-Informationsträger wünschen. Mit der erfindungsgemäßen Lösung wird nur ein einziges Displayelement hergestellt und vertrieben, wobei der Kunde es dann selbst in der Hand hat, das Zusatz-Displayelement am Grundkörper des Displayelements zu befestigen oder das Zusatz-Displayelement ganz wegzulassen. Sehr vorteilhaft ist es in diesem Zusammenhang, wenn das Zusatz-Displayelement in den Grundkörper eingesteckt und dort eingerastet werden kann. Hierzu können die Zusatz-Befestigungsmittel als Rasthaken ausgebildet sein, die einfach in entsprechende Schlitze im Grundkörper eingesteckt werden kön- 5 nen.Display elements of the type in question are usually produced as plastic injection molded parts. The tools required for this are known to be very expensive, whereas the manufacturing process itself does not cause any costs. It is therefore obvious that it would be very unfavorable for the manufacturer of such a display element to have to offer two different display elements, since customers sometimes do not want any additional information carriers at all. With the solution according to the invention, only a single display element is manufactured and sold, the customer then having the power to attach the additional display element to the base body of the display element or to omit the additional display element entirely. In this context, it is very advantageous if the additional display element can be inserted into the base body and latched there. For this purpose, the additional fastening means can be designed as latching hooks, which can simply be inserted into corresponding slots in the base body.
Das erfindungsgemäße Displayelement kann in herkömmlicher Weise mit einer zusätzlichen, durchsichtigen offenbaren Abdeckung für die Ausnehmung im Grundkörper versehen sein; diese Abdeckung schützt die Werbebotschaft und 0 hält sie gleichzeitig in der Ausnehmung fest, was ein schnelles Auswechseln der Werbebotschaft sehr vereinfacht. In entsprechender Weise kann selbstverständlich auch der Zusatz-Informationsträger des Zusatz-Displayelements mit einer durchsichtigen, offenbaren Abdeckung versehen sein, so dass sich auch für das Zusatz-Displayelement die entsprechenden Vorteile einstellen.The display element according to the invention can be provided in a conventional manner with an additional, transparent cover for the recess in the base body; this cover protects the advertising message and at the same time holds it in the recess, which makes it very easy to replace the advertising message very quickly. In a corresponding manner, the additional information carrier of the additional display element can of course also be provided with a transparent, open cover, so that the corresponding advantages also arise for the additional display element.
55
Wie an sich bekannt, kann auch das erfindungsgemäße Displayelement entweder an einer Griffstange eines Einkaufswagens befestigt werden - insbesondere mittels Rohrschellen, was auch ein Nachrüsten der entsprechenden Einkaufswagen möglich macht - oder aber die Befestigungselemente für das Display- o element sind als Griffstangenabschπitte ausgebildet, so dass das Displayelement und die Griffstaπgenabschπitte die Griffstange ersetzen; das Displayelement ist insofern mittels der als Griffstangenabschπitte ausgebildeten Befestigungselemente direkt an den Griffstangenhalterungen des Einkaufswagens befestigt. Hierbei können die Griffstaπgenabschnitte selbstverständlich einstückigAs is known per se, the display element according to the invention can either be fastened to a handlebar of a shopping cart - in particular by means of pipe clamps, which also makes it possible to retrofit the corresponding shopping trolley - or the fastening elements for the display element are designed as handlebar sections, so that the display element and the handle bar sections replace the handle bar; In this respect, the display element is fastened directly to the handlebar brackets of the shopping cart by means of the fastening elements designed as handlebar sections. The handle bar sections can of course be in one piece
5 am Gruπdkörper aπgeformt sein, was die Herstellung naturgemäß vereinfacht.5 be molded on the basic body, which naturally simplifies production.
Besondere Vorteile bietet es, wenn das erfindungsgemäße Zusatz-Displayelement an der Unterseite des Grundkörpers des Displayelements befestigt wird: Um die Stabilität der gesamten Konstruktion zu erhöhen, wird der Grund-It is particularly advantageous if the additional display element according to the invention is attached to the underside of the base body of the display element: In order to increase the stability of the entire construction, the base
. körper des Displayelements zur Aufnahme des Zusatz-Displayelemeπts ange- passt sein, beispielsweise durch entsprechende Ausπehmungen, Schlitze und/- oder Nuten. Dies kann jedoch das optische Erscheinungsbild des gesamten Displayelements beeinträchtigen, wenn das Zusatz-Displayelement weggelassen wird. Dieser störende Effekt stellt sich nicht ein, wenn die Befestigung des Zu-, Body of the display element to be adapted to accommodate the additional display element, for example by means of corresponding recesses, slots and / or grooves. However, this can impair the visual appearance of the entire display element if the additional display element is omitted. This disruptive effect does not occur if the attachment of the
5 satz-Displayelements an der Unterseite des Grundkörpers vorgesehen ist, denn die Unterseite des Grundkörpers wird vom Kunden normalerweise nicht wahrgenommen.5 sets of display elements is provided on the underside of the base body, because the customer usually does not notice the underside of the base body.
Um in diesem Fall sicherzustellen, dass der auf dem Zusatz-Displayelement be- findliche Zusatz-Informationsträger vom Kunden, also von schräg oben, dennoch gut zu sehen ist, ist das Tragelement des Zusatz-Displayelements vorzugsweise im Wesentlichen prismenförmig ausgebildet. Hierdurch entsteht eine von der Unterseite des Grundkörpers abgekippte Fläche für den Zusatz-Informationsträger, die zum Kunden hin zeigt und von diesem gut wahrgenommen werden kann.In order to ensure in this case that the additional information carrier located on the additional display element can still be clearly seen by the customer, that is to say from above, the supporting element of the additional display element is preferably essentially prismatic. This creates a surface for the additional information carrier which is tilted from the underside of the base body and which points towards the customer and can be easily perceived by the latter.
Unabhängig vom Befestigungsort des Zusatz-Displayelements kann es zur optischen Aufwertung des erfindungsgemäßen Displayelements sinnvoll sein, eine Abdeckblende vorzusehen, die anstatt des Zusatz-Displayelements in die Aus- nehmungen, Schlitze und/oder Nuten eingesetzt werden kann.Regardless of the location of attachment of the additional display element, it may be useful for the optical enhancement of the display element according to the invention to provide a cover panel which can be inserted into the cutouts, slots and / or grooves instead of the additional display element.
Der Grundkörper kann eine im Wesentlichen konvex ausgebildete Unterseite aufweisen, was die an sich gegenläufigen Aufgabenstellungen einer Anbringung des Zusatz-Displayelements an der Unterseite des Grundkörpers und einer den- noch guten Wahrnehmbarkeit.des Zusatz-Informationsträgers auf einfache Weise vereinen hilft.The base body can have an essentially convex underside, which helps to combine the inherently opposing tasks of attaching the additional display element to the underside of the base body and a good perceptibility of the additional information carrier.
Im Sinne einer gefälligeren Optik des erfindungsgemäßen Displayelements ist es vorteilhaft, wenn dessen Abdeckung für die Ausnehmung zum flächigen Ein- legen des Werbeträgers konvex ausgebildet ist.In the sense of a more pleasing appearance of the display element according to the invention, it is advantageous if its cover for the recess for the flat insertion of the advertising medium is convex.
Ein Ausführungsbeispiel des Displayelements nach der Erfindung wird im Folgenden anhand der beigefügten Zeichnungen näher erläutert und beschrieben. Es zeigen:An embodiment of the display element according to the invention is explained and described in more detail below with reference to the accompanying drawings. Show it:
Figur 1 die Draufsicht auf ein erfindungsgemäßes Displayelement;Figure 1 is a plan view of a display element according to the invention;
Figur 2 eine Frontansicht des Displayelements;Figure 2 is a front view of the display element;
Figur 3 eine Seitenansicht des Displayelements;Figure 3 is a side view of the display element;
Figur 4 eine Seitenansicht des separaten Zusatz-Displayelements; Figur 5 eine perspektivische Ansicht der Einzelteile des Displayelements. Die Draufsicht nach Figur 1 lässt den Grundkörper 1 des an einer Griffstange 2 eines (nicht dargestellten) Einkaufswagens befestigten Displayelements erkennen. Der Grundkörper 1 ist an seiner Oberseite mit einer großflächigen Ausnehmung 3 zur Aufnahme eines Werbeträgers versehen, die mit einer aufklapp- baren, durchsichtigen Abdeckung 4 bündig abgedeckt ist. An der Vorderseite des Grundkörpers 1 , die in der vorliegenden Draufsicht kaum sichtbar ist, ist ein Zusatz-Displayelement 5 zu erkennen.Figure 4 is a side view of the separate additional display element; Figure 5 is a perspective view of the individual parts of the display element. The plan view according to FIG. 1 shows the base body 1 of the display element fastened to a handle bar 2 of a shopping cart (not shown). The base body 1 is provided on its upper side with a large-area recess 3 for receiving an advertising medium, which is flush with a hinged, transparent cover 4. An additional display element 5 can be seen on the front of the base body 1, which is barely visible in the present plan view.
Das Zusatz-Displayelement 5 wird in Figur 2, einer Frontansicht des Display- elements, gut erkennbar: Während nun die unter der Abdeckung 4 befindliche Werbebotschaft nicht mehr wahrnehmbar ist, ist im Zusatz-Displayelement 5 ein Zusatz-Informationsträger 6 zu erkennen. Wenn in der Ausπehmung 3 unter der Abdeckung 4 beispielsweise Werbung für wöchentlich wechselnde Sonderangebote gemacht wird, kann der Zusatz-Informationsträger 6 auf dem Zusatz- Displayelement 5 beispielsweise mit einer Aufschrift .Danke für Ihren Einkauf bei xxx" auf den Einkaufsmarkt selbst hinweisen oder entsprechende Imagewerbung tragen. In dieser Darstellung ist außerdem klar erkennbar, dass der Grundkörper 1 des Dispiayelements als Tafel ausgebildet ist, in die unterseitig eine Ausnehmung zur Aufnahme der Griffstange 2 eingeformt ist. Befestigt ist der Grundkörper 1 an der Griffstange 2 mittels zweier Rohrschellen 7.The additional display element 5 can be clearly seen in FIG. 2, a front view of the display element: While the advertising message located under the cover 4 is no longer perceptible, an additional information carrier 6 can be seen in the additional display element 5. If, for example, advertising for weekly changing special offers is made in the recess 3 under the cover 4, the additional information carrier 6 can indicate on the additional display element 5, for example with an inscription "Thank you for your purchase at xxx", on the shopping market itself or appropriate image advertising This illustration also clearly shows that the base body 1 of the display element is designed as a board, into which a recess is formed on the underside for receiving the handle bar 2. The base body 1 is fastened to the handle bar 2 by means of two pipe clamps 7.
Auch in der seitlichen Ansicht nach Figur 3 ist die Formung des Grundkörpers 1 des erfiπdungsgemäßen Displayelements gut zu erkennen. Hier wird außerdem deutlich, dass der Grundkörper 1 eine im Wesentlichen konvex ausgebildete Unterseite aufweist. Das Zusatz-Displayelement 5 ist an dieser Unterseite befestigt, so dass (wie anhand Figur 1 erkennbar) dessen Fehlen einem Kunden nicht auffallen wird. Gleichzeitig ist das Zusatz-Displayelement 5 in seinem Querschnitt prismenförmig ausgebildet, so dass der Zusatz-Informationsträger 6 dennoch nach vorne und sogar schräg nach oben ausgerichtet und infolge des- seπ vom Kunden gut wahrnehmbar ist.The shape of the base body 1 of the display element according to the invention can also be clearly seen in the side view according to FIG. 3. It is also clear here that the base body 1 has an essentially convex underside. The additional display element 5 is attached to this underside, so that (as can be seen from FIG. 1) its absence will not be noticed by a customer. At the same time, the cross-section of the additional display element 5 is prism-shaped, so that the additional information carrier 6 is nevertheless oriented forwards and even obliquely upwards and, as a result, is clearly perceptible to the customer.
Figur 4 zeigt eine Seitenansicht eines separaten Zusatz-Displayelemeπts 5, wobei zum einen der im Wesentlichen prismenförmige Querschnitt, der an die konvexe Formung des Grundkörpers 1 angepasst ist, und zum anderen die als in den Grundkörper 1 einsteckbare Rasthaken 8 ausgebildeten Zusatz-Befestigungsmittel erkennbar sind. Figur 5 schließlich zeigt das erfindungsgemäße Displayelement in perspektivischer Ansicht in seinen Einzelteilen: Der an seiner Unterseite konvex geformte und mit einer Ausnehmung für die Griffstange 2 versehene Grundkörper 1 ist an seiner Oberseite mit der großflächigen Ausnehmung 3 und der darauf aufgebrachten durchsichtigen Abdeckung 4 zur Aufnahme eines Werbeträgers versehen. Am vorderen Teil seiner Unterseite weist der Grundkörper 1 Schlitze 9 und Nuten 10 zur Aufnahme des Zusatz-Displayelements 5 bzw. zum Einstecken von dessen Rasthaken 8 auf. Dadurch, dass diese Schlitze 9 und Nuten 10 an derFIG. 4 shows a side view of a separate additional display element 5, on the one hand the essentially prism-shaped cross section, which is adapted to the convex shape of the base body 1, and on the other hand the additional fastening means designed as snap-in hooks 8 which can be inserted into the base body 1 are recognizable , Figure 5 finally shows the display element according to the invention in a perspective view in its individual parts: The base body 1, which is convexly shaped on its underside and provided with a recess for the handle bar 2, is provided on its upper side with the large-area recess 3 and the transparent cover 4 applied thereon for receiving a Provide advertising media. At the front part of its underside, the base body 1 has slots 9 and grooves 10 for receiving the additional display element 5 or for inserting its latching hook 8. The fact that these slots 9 and grooves 10 on the
Unterseite des Grundkörpers 1 angeordnet sind, fällt es dem Kunden nicht auf, wenn das Zusatz-Displayelement 5 nicht am Grundkörper 1 befestigt wird. Dessen Formung gewährleistet gleichwohl, dass der Zusatz-Informationsträger 6 für den Kunden gut wahrnehmbar ist, wenn das Zusatz-Displayelement 5 am Grundkörper 1 befestigt wird. Da der Kunde weder direkt von oben noch direkt von vorne auf das Displayelement blickt, wird er sowohl die Werbebotschaft unter der Abdeckung 4 als auch die Werbebotschaft auf dem Zusatz-Informationsträger 6 gleichzeitig sehen und wahrnehmen. Arranged underside of the base body 1, the customer does not notice if the additional display element 5 is not attached to the base body 1. Its shaping nevertheless ensures that the additional information carrier 6 is clearly perceptible to the customer when the additional display element 5 is attached to the base body 1. Since the customer looks neither directly from above nor directly from the front of the display element, he will see and perceive both the advertising message under the cover 4 and the advertising message on the additional information carrier 6 at the same time.

Claims

Displayelement zum Anbringen von Werbung am Griff eines EinkaufswagensSchutzaπsprύche Display element for attaching advertising to the handle of a shopping cart
1. Displayelement zum Anbringen von Werbung am Griff eines Einkaufswagens oder dergleichen, umfassend einen Grundkörper (1) mit einer Ausnehmung (3) zum flächigen Einlegen eines Werbeträgers sowie Befestigungselemente (7) zum Befestigen des Displayelements an der Griffstange (2) oder den Griffstangenhalterungen eines Einkaufswagens, dadurch gekennzeichnet, dass ein Zusatz-Displayelemeπt (5) für einen Zusatz-Informationsträger (6) mit Zusatz-Befestigungsmitteln (8) zum Befestigen des Zusatz-Displayelements (5) am Grundkörper (1) vorgesehen ist.1. Display element for attaching advertising to the handle of a shopping cart or the like, comprising a base body (1) with a recess (3) for the flat insertion of an advertising medium and fastening elements (7) for attaching the display element to the handle bar (2) or the handle bar holders Shopping cart, characterized in that an additional display element (5) is provided for an additional information carrier (6) with additional fastening means (8) for fastening the additional display element (5) to the base body (1).
2. Displayelement nach Anspruch 1, dadurch gekennzeichnet, dass die Zusatz-Befestigungsmittel (8) des Zusatz-Displayelemeπts (5) einrastend in den Grundkörper (1) einsteckbar ausgebildet sind.2. Display element according to claim 1, characterized in that the additional fastening means (8) of the additional display element (5) are designed such that they snap into the base body (1).
3. Displayelement nach Anspruch 2, dadurch gekennzeichnet, dass die Zusatz-Befestigungsmittel (8) des Zusatz-Displayelements (5) als in entsprechende Schlitze (9) im Grundkörper (1) einsteckbare Rasthaken (8) aus- gebildet sind. 3. Display element according to claim 2, characterized in that the additional fastening means (8) of the additional display element (5) are designed as latching hooks (8) which can be inserted into corresponding slots (9) in the base body (1).
4. Displayelement nach einem der Ansprüche 1 bis 3, dadurch gekennzeichnet, dass der Grundkörper (1) außerdem eine durchsichtige, offenbare Abdeckung 5 (4) für die Ausnehmung (3) aufweist.4. Display element according to one of claims 1 to 3, characterized in that the base body (1) also has a transparent, open cover 5 (4) for the recess (3).
5. Displayelement nach einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, dass die Befestigungselemente Rohrschellen (7) zum Befestigen des Display- 10 elements an der Griffstange (2) sind.5. Display element according to one of claims 1 to 4, characterized in that the fastening elements are pipe clips (7) for fastening the display elements to the handle bar (2).
6. Displayelement nach einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass der Grundkörper (1) als Tafel mit einer rückseitigen, zur Aufnahme der 5 Griffstange (2) des Einkaufswagens vorgesehenen Ausnehmung ausgebildet ist.6. Display element according to one of claims 1 to 5, characterized in that the base body (1) is designed as a panel with a rear recess for receiving the 5 handle bar (2) of the shopping cart.
7. Dispiayelement nach einem der Ansprüche 1 bis 4, dadurch gekennzeichnet, dass die Befestigungselemente als Griffstangenabschnitte zum Befestigen des 0 Displayelements an den Griffstangenhalterungen eines Einkaufswagens ausgebildet sind.7. display element according to one of claims 1 to 4, characterized in that the fastening elements are designed as handle bar sections for attaching the display element to the handle bar holders of a shopping cart.
8. Displayelement nach Anspruch 7, dadurch gekennzeichnet, 5 dass die Griffstangenabschnitte einstückig am Grundkörper (1) angeformt sind.8. Display element according to claim 7, characterized in that 5 the handle bar sections are integrally formed on the base body (1).
9. Displayelement nach einem der Ansprüche 1 bis 8, dadurch gekennzeichnet, dass das Zusatz-Dispiayelement (5) an der Unterseite des Grundkörpers (1) 0 befestigbar ist.9. Display element according to one of claims 1 to 8, characterized in that the additional display element (5) on the underside of the base body (1) 0 can be attached.
10. Displayelement nach einem der Ansprüche 1 bis 9, dadurch gekennzeichnet, dass das Zusatz-Displayelement (5) im Wesentlichen prismenförmig ausgebildet $5 ist. 10. Display element according to one of claims 1 to 9, characterized in that the additional display element (5) is substantially prism-shaped $ 5.
EP02791593A 2002-01-11 2002-10-31 Display element for fitting advertisements on the handle of a shopping cart Withdrawn EP1465798A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE20200463U 2002-01-11
DE20200463U DE20200463U1 (en) 2002-01-11 2002-01-11 Display element for attaching advertising to the handle of a shopping cart
PCT/DE2002/004069 WO2003057543A1 (en) 2002-01-11 2002-10-31 Display element for fitting advertisements on the handle of a shopping cart

Publications (1)

Publication Number Publication Date
EP1465798A1 true EP1465798A1 (en) 2004-10-13

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Application Number Title Priority Date Filing Date
EP02791593A Withdrawn EP1465798A1 (en) 2002-01-11 2002-10-31 Display element for fitting advertisements on the handle of a shopping cart

Country Status (4)

Country Link
EP (1) EP1465798A1 (en)
AU (1) AU2002357959A1 (en)
DE (1) DE20200463U1 (en)
WO (1) WO2003057543A1 (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE202007005978U1 (en) * 2007-04-24 2008-08-28 Sonnendorfer, Horst Display element for attaching advertising to the handle of a shopping cart
DE112008002834A5 (en) * 2007-08-16 2010-07-22 Horst Sonnendorfer Advertising space device on the handle of a shopping cart

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Publication number Priority date Publication date Assignee Title
US5301443A (en) * 1990-09-12 1994-04-12 Gori Leon M Shopping cart handle advertising display device
NO300149B1 (en) * 1995-03-29 1997-04-14 Cart As Device for placing information / advertising with attachment device on the handle of a cart
DE29820741U1 (en) * 1998-11-20 1999-01-28 Systec Pos Technology Gmbh Multifunction unit

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO03057543A1 *

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DE20200463U1 (en) 2002-07-04
AU2002357959A1 (en) 2003-07-24
WO2003057543A1 (en) 2003-07-17

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