EP1330763A2 - Procede et systeme permettant d'analyser des activites commerciales d'essai ou continues - Google Patents

Procede et systeme permettant d'analyser des activites commerciales d'essai ou continues

Info

Publication number
EP1330763A2
EP1330763A2 EP01988907A EP01988907A EP1330763A2 EP 1330763 A2 EP1330763 A2 EP 1330763A2 EP 01988907 A EP01988907 A EP 01988907A EP 01988907 A EP01988907 A EP 01988907A EP 1330763 A2 EP1330763 A2 EP 1330763A2
Authority
EP
European Patent Office
Prior art keywords
consumer
data
product
trier
behavioral
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP01988907A
Other languages
German (de)
English (en)
Inventor
Waleed Ai-Atraqchi
Patrick Venker
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Catalina Marketing International Inc
Original Assignee
Catalina Marketing International Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Catalina Marketing International Inc filed Critical Catalina Marketing International Inc
Publication of EP1330763A2 publication Critical patent/EP1330763A2/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to the use of a computer system, and more particularly to the use of a computer system in monitoring information regarding new product introductions to the market.
  • Marketing research is used by advertisers, manufacturers, retailers, and consumer advocacy groups as well as other people, groups, and organizations to provide information on consumer psychology and trends. In particular, manufacturers are concerned with information regarding their own products as well as competitors' products. Information derived from marketing research is used to increase sales and to deliver to consumers products that are more likely to be well received by the public.
  • One form of marketing research involves analyzing data regarding consumer products including the introduction of a new consumer products to the market.
  • the pertinent data collected for this type of analysis includes behavioral data reflecting the sales performance of the product and attitudinal data reflecting the consumer's awareness, acceptance, and satisfaction regarding the new product.
  • behavioral data reflecting the sales performance of the product
  • attitudinal data reflecting the consumer's awareness, acceptance, and satisfaction regarding the new product.
  • detailed behavioral data regarding the introduction of a new consumer product to the market takes nearly a year to filter back to marketers.
  • the filtering delay is primarily a function of the time it takes for manufacturers to receive sales data from third party researchers. This delay is primariK the result of small household panels and the time it takes a new product to penetrate the panel to have adequate sample sizes for analysis. Sample sizes for certain consumer segments will never be adequate.
  • an object of the present invention is to provide a novel method and system for obtaining immediate behavioral data on new product performance in the market.
  • Another object of the present invention is to provide a novel method and system for obtaining immediate attitudinal data on consumer awareness, acceptance, and satisfaction of new products.
  • Yet another object of the present invention is to provide a novel method and system for identifying potential future sales volume regarding new products for various segments of the consumer community.
  • Still yet another object of the present invention is to provide a novel method and system for targeting consumers identified as failing to try a newly introduced product.
  • the method includes the steps of: accessing a database of consumer information in order to identify based upon predetermined criteria a plurality of consumers to monitor, wherein each identified consumer is uniquely identified within the database: storing in a data structure behavioral measuring data corresponding to a frequency in which a product is purchased by each identified consumer; periodically receiving data extracts including data of the identified consumers collected during a predefined monitoring period; updating the behavioral measuring data stored in the data structure based on the data extracts; and generating messages directed to selected consumers during the predefined monitoring period requesting attitudinal measuring data regarding the product.
  • the method on which the sy tem and computer program product are based, includes the steps of: storing in a data structure behavioral measuring data corresponding to a frequency in which a product is purchased by consumers; periodically receiving data extracts including data collected during a predefined monitoring period; updating the behavioral measuring data stored in the data structure based on the data extracts; identifying triers and non-triers of the product based on the behavioral measuring data stored in the data structure upon determining that a purchase rate of the product is below a predetermined level; and automatically generating a promotion to be delivered to each non-trier incenting the non-trier to purchase the product.
  • promotion means any offer, incentive, advertisement, commercial, coupon, and/or communication for promoting one or more goods and/or services.
  • the present invention overcomes problems associated with monitoring new product introductions utilizing conventional marketing techniques.
  • the present invention enables manufacturers to analyze their products as well as their competitors.
  • the present invention will enable manufacturers to modify marketing plans and product characteristics while a product is being introduced to consumers in order to increase new product success rates.
  • Figure 1 is a computerized system for storing purchase histories of consumers and monitoring new product introductions in accordance with an embodiment of the present invention
  • Figure 2 is a purchase history table for associating customer identifiers (CTDs) with purchase histories of consumers;
  • Figure 3 is a target segment table for storing behavioral measuring data reflecting a frequency in which a product is purchased
  • Figure 4 is a chain selling table for identifying chains selling a product
  • Figure 5 is a flow chart describing how the behavioral data for each target segment is processed and reported
  • Figures 6A and 6B are flow charts describing the process for identifying which consumers to survey in order to obtain attitudinal measuring data
  • Figure 7 is a flow chart for explaining how behavioral measuring data and attitudinal measuring data are collected during a new product launch or restage;
  • Figure 8 is a flow chart for explaining how to perform targeted marketing on non- triers based on behavioral measuring data collected during a new product launch.
  • Figure 9 a schematic illustration of a computer system programmed to perform one or more of the special purpose functions of the present invention.
  • FIG. 1 shows a computerized system for delivering targeted advertisements to customers.
  • the system of Figure 1 includes a host computer 101, a global purchase database 103, one or more retail stores 105, a purchase data computer 107, a local purchase database 109, a store controller 1 1 1 , a store database 1 13, and one or more points of sale 1 15, each including a printer 1 17, a terminal 1 19, and a scanner 121.
  • the host computer 101 is any suitable workstation, server, or other device, such as the computer system 901 of Figure 9, for communicating with the purchase data computer 107 and for storing information in and retrieving information from the global purchase database 103.
  • the host computer 101 communicates with the purchase data computer 107 and the global purchase database 103 using any suitable protocol and may be implemented using the computer system 901 of Figure 9, for example.
  • the global purchase database 103 is a file that includes records containing information for monitoring new product introductions, in accordance with the present invention.
  • This information includes information of each purchase made by a customer in the retail store 105.
  • Such information may include, but is not limited to the stock keeping unit (SK-U), brand, size, weight, price, date and time of purchase, and customer identifier (CID) of the customer making the purchase, for example.
  • SK-U stock keeping unit
  • CID customer identifier
  • portions of this information are obtained from bar codes on purchase items, which are scanned by the scanner 121 during a transaction. These bar codes may contain UPC, JAN, and EAN information. Records in the global purchase database 103 contain fields together with a set of operations for searching, sorting, recombining, and other database functions.
  • he global purchase database 103 may be implemented as two or more databases, if desired.
  • One or more of U.S. Pat. Nos. 5,832,457; 5,649, 1 14; 5,430,644; and 5,592,560 describe techniques for collecting consumer purchase history information and for storing such information in databases such as the global purchase database 103 and the store database 1 13, for example.
  • U.S. Pat. Nos. 5,832,457: 5,649, 144; 5,430,644; and 5,592,560 are incorporated herein by reference.
  • techniques for collecting consumer purchase information and for storing such information in databases, such as the global purchase database 103 and the store database 1 13, are described in other patents owned by Catalina Marketing and/or Catalina Marketing International. Each patent owned by Catalina Marketing and/or Catalina Marketing International is incorporated herein by reference.
  • the retail store 105 is generically referred to as a retail location and is a place where goods are kept for retail sale to customers.
  • a retail store is typically associated with a chain (e.g. Ralph's).
  • many retail stores 105 may be connected to the host computer 101.
  • the purchase data computer 107 may be implemented using the computer system 901 of Figure 9, for example, or any other suitable PC, work station, server, or device for communicating with the host computer 101 , for storing and retrieving information in the local purchase database 109, for monitoring data transmitted between the terminal 1 19 and the store controller 1 1 1 (i.e., transaction data), and for controlling the printer 1 17.
  • the records in the local purchase database 109 contain fields for associating bar codes w ith products in the retail store 105 (e.g., by using UPC, JAN, and/or EAN codes), and associating consumer identifiers with purchase history information of customers.
  • the local purchase database 109 also includes operations for searching, sorting, recombining, and other database functions.
  • the local purchase database 109 may be implemented as two or more databases, if desired. Periodically (e.g., daily), sales transaction information (i.e., data extracts) stored in the local purchase database 109 is retrieved by the purchase data computer 1 7 and sent to the host computer 101 , which uses the information to update the purchase history information stored in the global purchase database 103.
  • the store controller 1 1 1 is any computer or device for communicating with the terminal 1 19 and for using information stored in the store database 1 13 to carry out transactions at the point of sale (POS) 1 15.
  • POS point of sale
  • a description of a store controller 1 1 1 is found in U.S. Patent No. 5,173,851 , for example.
  • the store database 1 13 is a file that includes records containing information for carrying out transactions at the point of sale 1 15 by scanning bar codes printed on purchased items.
  • the records in the store database 1 13 contain fields for associating bar codes with products and their corresponding prices.
  • the store database 1 13 also includes operations for searching, sorting, recombining, and other database functions, and may be implemented as two or more databases, if desired.
  • the retail store 105 includes one or more points of sale 1 15. Each point of sale 1 15 preferably includes a corresponding printer 1 17, a terminal 1 19, and a scanner 121.
  • the printer 1 17 receives printing instructions from the purchase data computer 107.
  • the terminal 1 19 may be implemented as a standard cash register and may include a screen, credit card reader, and numeric key pad, for example.
  • the terminal 1 19 communicates with the store controller 1 1 1 and the scanner 121.
  • the scanner 121 may be implemented as any conventional scanning device for reading product information such as an item code (e.g., UPC, EAN, or JAN) from bar codes or other indicia on the product.
  • UPC item code
  • EAN EAN
  • JAN product information
  • new UPC codes must be entered into a UPC dictionary associated with the store database 1 13.
  • Information read by the scanner 121 is transmitted to the store controller 1 1 1 via the terminal 1 19.
  • the store controller 1 11 uses the scanned information and the information stored in the store database 1 13 to determine information of the transaction including SKU, product price, quantity, and product description, for example.
  • each terminal 1 19 is preferably arranged on a loop with the store controller 1 1 1.
  • the purchase data computer 107 is located in front of the store controller 1 1 1 on the loop so that information transmitted from the terminals to the store controller is monitored by the purchase data computer 107.
  • a single computer e.g., the computer system 901 of Figure 9
  • the computer system 901 of Figure 9 may be programmed to perform the special purpose functions of two or more of any of the devices shown in Figure 1.
  • two or more programmed computers may be substituted for any one of the devices shown in Figure 1.
  • Principles and advantages of distributed processing, such as redundancy and replication, may also be implemented as desired to increase the robustness and performance of the system, for example.
  • the present invention stores information relating to various customers who shop at the retail stores 105 including the purchase histories of those customers.
  • This information is stored in one or more memories such as a hard disk, optical disk, magneto-optical disk, and/or RAM, for example.
  • One or more databases such as the global purchase database 103 and the store database 1 13, may store the information used to implement the present invention.
  • the databases are organized using data structures (e.g., records, tables, arrays, fields, graphs, trees, and/or lists) contained in one or more memories, such as the memories listed above or any of the storage devices listed below in the discussion of Figure 9, for example.
  • Figures 2, 3, and 4 depict data structures used for implementing a system for monitoring new product introductions in accordance with an embodiment of the present invention.
  • the data structures are depicted in a relational format, using tables, whereby information stored in one column (i.e., field) of a table is mapped or linked to information stored in the same row (i.e., record) across the other column(s) of the table.
  • These data structures are also used by the host computer 101 and/or the purchase data computer 107 to provide targeted promotions to consumers in accordance with the present invention.
  • the data structures shown in Figures 2, 3, and 4 are stored in the global purchase database 103, the local purchase database 109, and/or any other suitable storage device(s) or medium(s).
  • FIG. 2 is a purchase history table 201 that includes a field 203 for storing consumer identifiers (CIDs) and a field 205 for storing purchase histories of the consumers in the field 203.
  • a CID is any identifier that is scanned, read, or otherwise entered into a computer system at checkout to identify a customer. Each customer may have multiple CIDs.
  • the CID is represented as a bar code so that it can be quickly scanned at checkout by the scanner 1 17, although any other type of machine readable or non-machine readable implementations for storing or displaying identifications may be used, including magnetic strips, memory chips, and smart cards.
  • consumer IDs are credit card numbers, debit card numbers, social security card numbers, driver's license numbers, checking account numbers, street addresses, names, e-mail addresses, telephone numbers, frequent customer card numbers, shopper card identifications (SCIDs), or shopper loyalty card numbers issued by the retail store 105, although any other suitable form of identification may be used.
  • the field 205 is divided into several subfields for separately storing purchase data such as the SKU, location of the purchase, a description of the items purchased, the price of each item purchased, date and time of the transaction, and any other desired information of consumers' transactions.
  • Figure 3 is a target segment table 301 that includes a field 303 for storing CIDs and a field 305 for storing target segment codes.
  • a static group of consistent shopping households are identified for monitoring. For example, (i) households that have made two trips in eight weeks for each of the last six (6) eight week periods (i.e., over a 48 week period) would be identified as a household that would be monitored regardless of the dollars spent during those visits or (ii) households that have made one trip in four weeks for the last 12 four week periods (i.e., over a 52 week period) would be identified as a household that would be monitored dependent on the dollars spent during those visits.
  • the identified households are segmented and assigned target segment codes.
  • the segments would include competing category brands with loyalty/consumption breaks for key brands, cross- category brands, and new category buyers.
  • the segments can be made of any combination of buyers including but not limited to the following types of buyers.
  • Light buyers defined generally as the lowest volume category user, typically but not limited to the bottom 50° o of consumers.
  • Medium buyers defined generally as middle volume category users, typically the middle 25% of consumers.
  • Heavy buyers defined generally as the highest volume category user, typically the top 25% of consumers.
  • Non-category buyers generally defined as buyers that have not made a purchase within the category in the last 52 weeks.
  • Loyal buyers generally defined as consumers who give the majority of their category purchases to a single brand, typically 71 % or more.
  • Occasional buyers generally defined as consumers who switch between brands within a category (i.e., consumers not loyal to any one brand).
  • Category segment generally defined as a group of UPCs for products that are generally substitutable for one another which defines a particular consumer purchase behavior.
  • Cross Category segment generally defined as a group of UPCs for products that may be alike or used in conjunction with another category which defines a particular consumer purchase behavior.
  • Lifestyle segment generally defined as a group of UPCs that defines the purchase behavior of a demographic population (e.g., seniors, babies).
  • Custom definitions segment generally defined as any group of UPCs which defines a particular consumer purchase behavior.
  • segments can also be defined by causal information such as price. Accordingly, consumers can be tracked based on the price they paid for the monitored product. For example, one segment of buyers may receive a temporary price reduction for a product, while other segments do not. Thus, by monitoring trial and repeat rates based upon the price paid for the trial and repeat occasions, the causal effect of price among other things can be determined.
  • a target segment lookup table containing the descriptions of the target segment and the corresponding target segment code. Buyers generally will qualify for more than one segment.
  • a segment hierarchy is defined such that a household is associated with only one target segment in the target segment table 301.
  • the target segment table 301 includes a chain identifier field 307. Initially, the chain identifier field 307 will contain no values. This field will be populated as the chain associated with each CID appears in weekly extracts downloaded from retail stores 105 (i.e., the actual week).
  • the target segment table 301 also includes a trier field 309, a first repeater field 31 1 , a second repeater field 313, a third repeater field 315, and a fourth repeater field 17, etc. Initially, these fields will contain no values. These fields will be populated with the calender week number identifying the week that a CID appeared in a weekly file transmitted from the purchase data computer 107 (i.e, the weeks will be aligned).
  • the target segment table 301 also includes a week field 319 and an aligned week field 321.
  • the aligned week field 321 contains no value. This field will be populated with a number reflecting the number of weeks that a consumer waited to try a product after an initial launch of the product by the product's manufacturer, taking into consideration the length of time that that consumer's associated chain has taken to offer the product after the initial launch. For example, if a consumer tries a product the first week that the consumer's associated chain offers that product, then a "1 " will appear in the aligned week field associated with that consumer's CID.
  • a "1 " will appear in the aligned week field even if the product has been offered in other chains for a longer period than it has been offered at that consumer's associated chain. Accordingly, behavioral measuring data collected for a plurality of chains can be aligned. Thus, the confounding effect of distribution gains in the early part of a product launch can be eliminated.
  • Figure 4 is a table 401 for identifying all of the chains selling the new product.
  • Table 401 includes a field 403 for identifying each chain and chain-in-week field 405 for indicating which week each chain began selling the new product.
  • the field 405 is based on the current week of tracking the new product.
  • Figure 5 is a flow chart describing how the behavioral data for each target segment is processed and reported.
  • the host computer 101 joins the target segment table 301 and the chain selling table 401 in order to set the field 405 for each CID in the target segment table 301.
  • the host computer parses duplicate CIDs from the weekly extracts downloaded from retail stores 105.
  • step 505 the host computer 101 populates the trier field 309, the first repeater field 31 1 , the second repeater field 313, the third repeater field 315, and the fourth repeater field 317 for each CID based on that week's extract.
  • step 507 the host computer 101 counts the number of triers, first repeaters, second repeaters, third repeaters, and fourth repeaters.
  • step 509 the percentage of triers, first repeaters, second repeaters, third repeaters, and fourth repeaters is determined by the host computer as a function of the total number of triers of the new product in the analyzed segment.
  • step 51 1 the host computer 101 generates reports showing (1) the total number of CIDs in each target segments universe, (2) the total number of CIDs for each target segment that purchased the product (i.e., made a brand trip) for the week the report is covering, and (3) the percentages of CIDs that made a brand trip that week (i.e., (2)/(D).
  • the reports are typically generated either daily or weekly. According to an embodiment of the present invention, two separate reports are generated at the 13 week and 26 w r eek markers comparing the target segment universe and the category buyer universe.
  • a purchase cycle is determined. The purchase cycle can either be determined manually by an operator or automatically by the host computer 101 based on the average purchase cycle for each CID in the competitive buyers segment.
  • the weekly extracts can also be used for volumetric sales forecasting for each of the targeted segments. Future sales volume can be forecasted based on the number of buyers reflected in the target segment table 301 taking into consideration past sales trends of new products and collected attitudinal measuring data.
  • FIGS 6A and 6B are flow charts describing the process for identifying which consumers to survey in order to obtain attitudinal measuring data regarding newly introduced products.
  • the host computer 101 creates a table in order to count the number of consumers (CIDs) that fit into each of these four categories (e.g., 1 ,500 consumers from each category may be the desired pool).
  • the host computer 101 places the CIDs which have been counted into a weekly file.
  • the host computer 101 filters the weekly file in order to ensure that no consumer gets surveyed twice.
  • step 607 the host computer 101 creates a file identifying non-triers for each segment.
  • the target segment table 301 is accessed and any CID wherein the associated trier field 309 is null and the associated chain-in-week field 405 is not null is added to the file of non-triers.
  • step 609 the host computer 101 randomly selects for surveying CIDs from the file of non-triers.
  • the CIDs may be required to be buying a competing brand in order to be considered a non-trier. For all other target segments this is not a requirement.
  • step 61 1 the host computer 101 creates a file identifying triers for each segment.
  • the target segment table 301 is accessed and any CID wherein the associated trier field 309 is not null, and the associated first repeater field 31 1 is null is added to the file of triers.
  • step 613 the host computer 101 randomly selects for surveying CIDs from the file of triers.
  • step 615 the host computer 101 creates a file identifying trier-rejecters for each segment.
  • the target segment table 301 is accessed and any CID wherein the trier field 309 is populated, the first repeater field 31 1 is null and a predetermined time related to the purchase cycle has past is added to the file of trier-rejecters.
  • the host computer 101 randomly selects for surveying CIDs from the file of trier- rejecters.
  • step 619 the host computer 101 creates a file for each type of identified repeater (first, second, third, fourth, etc.) for each segment.
  • the target segment table 301 is accessed and any CID wherein a value in the associated first repeater field 31 1 is populated is added to the first repeater file.
  • the host computer 101 randomly selects for surveying CIDs from the file of each repeater file. The processing described to implement the steps described in Figures 5 and 6 are performed by the host computer 101 or alternatively by one or more different computers with access to the data.
  • the surveys provide a mechanism to obtain immediate attitudinal feedback on consumer awareness, acceptance, and satisfaction regarding the newly introduced product. Marketers will quickly obtain valuable information regarding the different surveyed categories. Marketers will be able to obtain (re early-triers) attitudinal measuring data through this type of targeted surveying reflecting (1) the source of early triers awareness of the product, (2) the degree of ad awareness of early triers, (3) the ease in which early triers found the store, (4) the reasons why the product was purchased, (5) how the product performed, and (6) the future shopping intent of early triers.
  • Attitudinal measuring data reflecting (1) whether the early non- triers ever considered the new product, (2) reasons for the non-triers current loyalty to a competing product, (3) why the product was not purchased, and (4) whether or not the early non-trier has any interest in future purchases of the new product.
  • trier- rejecters marketers will able to obtain attitudinal measuring data reflecting (1) why the trier- rejecter initially purchased the product, (2) unmet expectations of the trier- rejecter, and (3) reasons why the trier- rejecter did not purchase the product again.
  • repeaters marketers will able to obtain attitudinal measuring data reflecting (1) why the repeater initially purchased the product and (2) why the repeater purchased the product repeatedly. Profiles of all households surveyed can be obtained through surveying.
  • FIG. 7 is a flowchart for explaining how behavioral measuring data and attitudinal measuring data are collected by host computer 101 or other computers during a new product launch.
  • a host computer accesses a database of consumer information in order to identify based upon predetermined criteria a plurality of consumers to monitor, wherein each identified consumer is uniquely identified within the database.
  • the host computer stores in a data structure behavioral measuring data corresponding to a frequency in which a product is purchased by each identified consumer.
  • the host computer periodically receives data extracts including data collected from the identified consumers during a predefined monitoring period.
  • the predefined monitoring period is generally determined by the manufacturer of the product and typically lasts long enough to obtain information regarding repeat buyers.
  • step 707 the host computer updates the behavioral measuring data stored in the data structure based on the data extracts.
  • step 709 the host computer generates messages directed to selected consumers during the predefined monitoring period requesting attitudinal measuring data regarding the product.
  • the messages can be in the form of direct mail addressed to the consumer, an electronic message transmitted via the Internet, or any other suitable form for communicating the message to the consumer.
  • the received attitudinal measuring data is processed by associating the data with each consumer and subsequently compiling the data for each category of consumers (i.e., triers, non-triers, trier-rejecters, and repeat triers).
  • FIG. 8 is a flowchart for explaining how to perform targeted marketing on non- triers, triers, or trier-rejectors based on behavioral measuring data collected during a new product launch.
  • a host computer stores in a data structure behavioral measuring data corresponding to a frequency in which a product is purchased.
  • the host computer periodically receives data extracts including data collected during a predefined monitoring period.
  • the host computer updates the behavioral measuring data stored in the data structure based on the data extracts.
  • targeted marketing is performed based on the updated behavioral measuring data.
  • consumers identified as non-triers, triers, or trier-rejectors of the product could be targeted for promotion.
  • a promotion would be generated for each identified (i) non-trier (ii) trier having a predetermined trial rate level, or (iii) repeater having a predetermined repeat rate level.
  • a promotion could be mailed to each identified non-trier.
  • the present invention is not limited to these two types of promotions. Other types of promotions can be instituted which incent the consumer to purchase the subject product.
  • FIG. 9 illustrates a computer system 901 upon which an embodiment according to the present invention may be implemented.
  • Computer system 901 includes a bus 903 or other communication mechanism for communicating information, and a processor 905 coupled with bus 903 for processing the information.
  • Computer system 901 also includes a main memory 907. such as a random access memory (RAM) or other dynamic storage device (e.g., dynamic RAM (DRAM), static RAM (SRAM), synchronous DRAM (SDRAM), flash RAM), coupled to bus 903 for storing information and instructions to be executed by processor 905.
  • main memory 907 may be used for storing temporary variables or other intermediate information during execution of instructions to be executed by processor 905.
  • Computer system 901 further includes a read only memory (ROM) 909 or other static storage device (e.g., programmable ROM (PROM), erasable PROM (EPROM), and electrically erasable PROM (EEPROM)) coupled to bus 903 for storing static information and instructions for processor 905.
  • ROM read only memory
  • PROM programmable ROM
  • EPROM erasable PROM
  • EEPROM electrically erasable PROM
  • a storage device 911 such as a magnetic disk or optical disc, is provided and coupled to bus 903 for storing information and instructions.
  • the computer system 901 may also include special purpose logic devices (e.g., application specific integrated circuits (ASICs)) or configurable logic devices (e.g., generic array of logic (GAL) or reprogrammable field programmable gate arrays (FPGAs)).
  • ASICs application specific integrated circuits
  • GAL generic array of logic
  • FPGAs reprogrammable field programmable gate arrays
  • Other removable media devices e.g., a compact disc, a tape, and a removable magneto-optical media
  • fixed, high density media drives may be added to the computer system 901 using an appropriate device bus (e.g., a small computer system interface (SCSI) bus, an enhanced integrated device electronics (IDE) bus, or an ultra-direct memory access (DMA) bus).
  • SCSI small computer system interface
  • IDE enhanced integrated device electronics
  • DMA ultra-direct memory access
  • the computer system 901 may additionally include a compact disc reader, a compact disc reader- writer unit, or a compact disc juke box,
  • Computer system 901 may be coupled via bus 903 to a display 913, such as a cathode ray tube (CRT), for displaying information to a computer user.
  • the display 913 may be controlled by a display or graphics card.
  • the computer system includes input devices, such as a keyboard 915 and a cursor control 917, for communicating information and command selections to processor 905.
  • the cursor control 917 for example, is a mouse, a trackball, or cursor direction keys for communicating direction information and command selections to processor 905 and for controlling cursor movement on the display 913.
  • a printer may provide printed listings of the data structures shown in Figures 2. 3 and 4 or any other data stored and/or generated by the computer system 901.
  • the computer system 901 performs a portion or all of the processing steps of the invention in response to processor 905 executing one or more sequences of one or more instructions contained in a memory, such as the main memory 907. Such instructions mav be read into the main memory 907 from another computer-readable medium, such as storage device 91 1.
  • processors in a multi-processing arrangement may also be employed to execute the sequences of instructions contained in main memory 907.
  • hard-wired circuitry may be used in place of or in combination with software instructions. Thus, embodiments are not limited to any specific combination of hardware circuitry and software.
  • the system 901 includes at least one computer readable medium or memory programmed according to the teachings of the invention and for containing data structures, tables, records, or other data described herein.
  • the present invention includes software for controlling the computer system 901 , for driving a device or devices for implementing the invention, and for enabling the computer system 901 to interact with a human user, e.g., a consumer.
  • Such software may include, but is not limited to, device drivers, operating systems, development tools, and applications software.
  • Such computer readable media further includes the computer program product of the present invention for performing all or a portion (if processing is distributed) of the processing performed in implementing the invention.
  • the computer code devices of the present invention may be any interpreted or executable code mechanism, including but not limited to scripts, interpreters, dynamic link libraries, Java classes, and complete executable programs. Moreover, parts of the processing of the present invention may be distributed for better performance, reliability, and/or cost.
  • Non-volatile media includes, for example, optical, magnetic disks, and magneto-optical disks, such as storage device 91 1.
  • Volatile media includes dynamic memory, such as main memory 907.
  • Transmission media includes coaxial cables, copper wire and fiber optics, including the wires that comprise bus 903. Transmission media also may also take the form of acoustic or light waves, such as those generated during radio wave and infrared data communications.
  • Computer readable media include, for example, hard disks, floppy disks, tape, magneto-optical disks, PROMs (EPROM, EEPROM, Flash EPROM), DRAM, SRAM, SDRAM, or any other magnetic medium, compact disks (e.g., CD-ROM), or any other optical medium, punch cards, paper tape, or other physical medium with patterns of holes, a carrier wave (described below), or any other medium from which a computer can read.
  • Various forms of computer readable media may be involved in carrying out one or more sequences of one or more instructions to processor 905 for execution.
  • the instructions may initially be carried on a magnetic disk of a remote computer.
  • the remote computer can load the instructions for implementing all or a portion of the present invention remotely into a dynamic memory and send the instructions over a telephone line using a modem.
  • a modem local to computer system 901 may receive the data on the telephone line and use an infrared transmitter to convert the data to an infrared signal.
  • An infrared detector coupled to bus 903 can receive the data carried in the infrared signal and place the data on bus 903.
  • Bus 903 carries the data to main memory 907, from which processor 905 retrieves and executes the instructions.
  • the instructions received by main memory 907 may optionally be stored on storage device 91 1 either before or after execution by processor 905.
  • Computer system 901 also includes a communication interface 919 coupled to bus 903.
  • Communication interface 919 provides a two-way data communication coupling to a network link 921 that is connected to a local network (e.g., LAN 823).
  • a local network e.g., LAN 823
  • communication interface 919 may be a network interface card to attach to any packet switched local area network (LAN).
  • communication interface 919 may be an asymmetrical digital subscriber line (ADSL) card, an integrated services digital network (ISDN) card, or a modem to provide a data communication connection to a corresponding type of telephone line.
  • Wireless links may also be implemented.
  • communication interface 919 sends and receives electrical, electromagnetic or optical signals that carry digital data streams representing various types of information.
  • Network link 921 typically provides data communication through one or more networks to other data devices.
  • netwwk link 921 may provide a connection through LAN 923 to a host computer 925 or to data equipment operated by a service provider, which provides data communication services through an IP (Internet Protocol) network 927 (e.g., the Internet 61 ) or any other suitable network using any known protocol (e.g., IPX).
  • IP Internet Protocol
  • LAN 923 and IP network 927 both use electrical, electromagnetic or optical signals that carry digital data streams.
  • the signals through the various networks and the signals on network link 921 and through communication interface 919, which carry the digital data to and from computer system 901 are exemplary forms of carrier waves transporting the information.
  • Computer system 901 can transmit notifications and receive data, including program code, through the network(s), network link 921 and communication interface 919.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un procédé, un système et un progiciel informatique permettant la surveillance en temps réel de données comportementales de consommateurs. Le procédé, sur lequel le système et le progiciel informatique sont basés, consiste à accéder à une base de données d'informations de consommateur afin d'identifier, à partir de critères prédéterminés, plusieurs consommateurs à surveiller, chaque consommateur identifié l'étant de manière unique dans la base de données, à stocker dans une structure de données, des données de mesure de comportement correspondant à une fréquence à laquelle un produit est acheté par le consommateur identifié, à recevoir périodiquement les extraits de données comprenant les données récoltées au cours d'une période de surveillance prédéfinie, à mettre à jour les données de mesure de comportement stockées dans la structure de données sur la base des extraits de données, et à générer des messages adressés aux consommateurs sélectionnés au cours d'une période de surveillance prédéfinie, messages demandant des données de mesures attitudinales relatives au produit.
EP01988907A 2000-10-24 2001-01-18 Procede et systeme permettant d'analyser des activites commerciales d'essai ou continues Withdrawn EP1330763A2 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US69434300A 2000-10-24 2000-10-24
US694343 2000-10-24
PCT/US2001/001546 WO2002035422A2 (fr) 2000-10-24 2001-01-18 Procede et systeme permettant d'analyser des activites commerciales d'essai ou continues

Publications (1)

Publication Number Publication Date
EP1330763A2 true EP1330763A2 (fr) 2003-07-30

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
EP01988907A Withdrawn EP1330763A2 (fr) 2000-10-24 2001-01-18 Procede et systeme permettant d'analyser des activites commerciales d'essai ou continues

Country Status (9)

Country Link
EP (1) EP1330763A2 (fr)
JP (1) JP2004534288A (fr)
AU (1) AU2001229557A1 (fr)
BE (1) BE1014053A6 (fr)
CA (1) CA2426772A1 (fr)
IT (1) ITMI20010165A1 (fr)
PT (1) PT102591A (fr)
WO (1) WO2002035422A2 (fr)
ZA (1) ZA200100649B (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2408815A (en) * 2003-12-05 2005-06-08 Insitu Ltd Apparatus for providing information relating to a retail transaction
AU2010257332A1 (en) 2009-09-11 2011-03-31 Roil Results Pty Limited A method and system for determining effectiveness of marketing
JP6181360B2 (ja) * 2012-08-30 2017-08-16 アクセンチュア グローバル サービシズ リミテッド マーケティング装置、マーケティング方法、プログラム、及び記録媒体
JP6059123B2 (ja) * 2013-10-16 2017-01-11 カルチュア・コンビニエンス・クラブ株式会社 顧客データ分析・検証システム

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO0235422A2 *

Also Published As

Publication number Publication date
CA2426772A1 (fr) 2002-05-02
WO2002035422A8 (fr) 2002-09-06
PT102591A (pt) 2002-04-29
AU2001229557A1 (en) 2002-05-06
ITMI20010165A1 (it) 2002-07-30
ZA200100649B (en) 2001-05-10
JP2004534288A (ja) 2004-11-11
WO2002035422A2 (fr) 2002-05-02
BE1014053A6 (fr) 2003-03-04

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