EP1285424A1 - Device and method for distributing advertising information - Google Patents
Device and method for distributing advertising informationInfo
- Publication number
- EP1285424A1 EP1285424A1 EP01940639A EP01940639A EP1285424A1 EP 1285424 A1 EP1285424 A1 EP 1285424A1 EP 01940639 A EP01940639 A EP 01940639A EP 01940639 A EP01940639 A EP 01940639A EP 1285424 A1 EP1285424 A1 EP 1285424A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- envelopes
- package
- advertising
- information
- postal address
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
- G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
Definitions
- the present invention relates to methods and devices for disseminating advertising information and more particularly to those enabling the dissemination of written information.
- written information includes in this specification drawings.
- the invention uses the usual mail exchange to distribute advertising and relates to methods and devices for delivering advertising media to users.
- written advertising is usually done on media such as jitters, flyers, press inserts, mailings distributed by the holders and / or distributors of products and / or brands, each broadcasting its own advertising media by means such as home carriers, mailings, by routing companies and postal distribution ... each shipment generally unitary, being made according to certain criteria specific to the products concerned and if there is an envelope, it is only used the use of said shipment.
- French patent N ° 2,720,180 (Meerssman) uses correspondence envelopes as an advertising medium, but it claims an envelope with a specific closure means and whose advertising medium notably includes a detachable rear part.
- the present invention relates to a method for distributing written advertising information having in particular the envelopes used daily both by businesses and by individuals.
- the method according to the invention consists in firstly collecting the information to be disseminated to the advertisers and secondly to use the back of envelopes in common use to convey said information via any correspondents, said envelopes carrying advertising messages being sent in sufficient quantity, in small packages, to users of envelopes by means of a device designed for this purpose, said users then using said envelopes free of charge for their personal mail, the advertising then being conveyed in all directions.
- the choice of recipients of free envelope packages can be made initially according to certain criteria depending on the information to be disseminated, which may include, in addition to advertising, as examples but not limited to, all other kinds of public information such as new rules or laws, new road signs, vaccine reminders, dates for local, national or other events, contests, games, coupons, ...
- the system for disseminating advertising information written in accordance with The invention comprises at least one stack of postal envelopes packaged in a package and an element which has a contact face with the package.
- the nature of the element and the shape and size of the surface of said element are suitable for affixing a postal address which postal address can also be affixed directly to said packaging.
- Said element may in particular be a label stuck to the outside of the packaging if the latter is paper or opaque, but it may also be a card interposed between the packaging and the stack of envelopes, the packaging then being in a transparent material such as in particular plastic, preferably retractable to facilitate the manufacture of said device in the factory, for example in polyethylene or polypropylene.
- the element is most often made of paper or cardboard and is preferably rectangular with a length at least equal to 140 mm and a width at least equal to 45 mm.
- the nature of the material constituting or covering the external face of the element is such that one can then write or strike there a postal address.
- Each envelope forming the stack comprises, outside an area reserved for affixing a postal address, advertising inscriptions.
- the advertising inscriptions extend on the face of the envelope opposite to that where the zone reserved for affixing a postal address is located.
- a first person wishing to broadcast advertising information sends by any means such as the post a device according to the invention to a second person by writing the postal address of the latter. this on the item.
- the second person uses the envelopes contained in said mailing device for sending his personal mail.
- the second person sends a postal envelope of the device to one of his correspondents after affixing the address of the latter. All correspondents of the second person thus receive not only the mail contained in the envelope intended for them, but also the envelope on which are affixed advertising inscriptions at the choice of the first person.
- FIG. 1 is a schematic sectional view of a device according to the invention
- FIG. 2 represents a variant of the device according to the invention
- Figure 3 is a plan view of an envelope of the device according to the invention
- Figure 4 is a perspective view of the device according to the invention.
- Figure 5 is another perspective view of the device according to the invention comprising a card T.
- FIG. 1 which is purely schematic, there is shown a device according to the invention which comprises only three envelopes 1, 2 and 3 superimposed which are in contact with each other, but for reasons of clarity they are represented at a distance from each other.
- These envelopes 1, 2 and 3 which may be in greater number, are made of paper and are packaged in a shrinkable polyethylene package 4 which closely matches the stack of envelopes 1, 2 and 3 and which therefore has a rectangular upper face on which is affixed a paper label 5, which packaging 4 can also be a paper envelope of appropriate dimensions to contain said stack of envelopes.
- the label 5 is rectangular and its surface is sufficient for a postal address to be affixed thereto, which postal address can also be affixed directly to said packaging 4.
- the device comprises a stack of envelopes 1,
- the envelopes 7, 8 and 9 made of paper are surmounted by a cardboard card 10, the whole being wrapped in a packaging 11 made of transparent polyethylene.
- Map 10 is rectangular. Its surface is sufficient for it to be able to affix a postal address.
- FIG. 4 the device comprising the packaging 4, the envelopes 1, 2, 3, and the label 5 is shown in perspective.
- FIG 5 is shown in perspective the device comprising, in addition to the packaging 4, the envelopes 1, 2 and 3 and the label 5, a T 12 card intended to be returned to the sender to obtain one or more new stacks of envelopes.
- a first person wishes to distribute the advertising information 6, it therefore sends a device according to FIGS. 1, 2 or 4 allowing the sending of stacks of envelopes 1, 2, 3, 7, 8 and 9 to a second person in writing on the label 5 or on the card 10 the address of this second person.
- the second person uses envelopes 1, 2, 3, 7, 8 and 9 as postal envelopes for their regular correspondents. Each of them thus receives not only the mail contained in the envelope, but the envelope itself on which the advertising information appears 6.
- the recipient of the information device using envelopes 1, 2, 3, 7, 8, 9, is used to make the messages of said envelopes interactive, which messages, in addition to the common formats of advertisements, which can convey any other form information such as promotions, coupons, gifts, contests, or any other messages.
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Credit Cards Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
- Packages (AREA)
- Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
Claims
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
FR0006895 | 2000-05-30 | ||
FR0006895A FR2809854B1 (en) | 2000-05-30 | 2000-05-30 | DEVICE AND METHOD FOR PROVIDING ADVERTISING INFORMATION |
PCT/FR2001/001677 WO2001093235A1 (en) | 2000-05-30 | 2001-05-30 | Device and method for distributing advertising information |
Publications (2)
Publication Number | Publication Date |
---|---|
EP1285424A1 true EP1285424A1 (en) | 2003-02-26 |
EP1285424B1 EP1285424B1 (en) | 2005-11-09 |
Family
ID=8850764
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP01940639A Expired - Lifetime EP1285424B1 (en) | 2000-05-30 | 2001-05-30 | Device and method for distributing advertising information |
Country Status (6)
Country | Link |
---|---|
EP (1) | EP1285424B1 (en) |
AT (1) | ATE309594T1 (en) |
AU (1) | AU2001274156A1 (en) |
DE (1) | DE60114806T2 (en) |
FR (1) | FR2809854B1 (en) |
WO (1) | WO2001093235A1 (en) |
Family Cites Families (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE4022822C1 (en) * | 1990-07-18 | 1991-10-24 | Heinrich Bauer Verlag, 2000 Hamburg, De | |
FR2720180B1 (en) * | 1994-05-19 | 1997-05-09 | Jacques Meersseman | Advertising envelope. |
-
2000
- 2000-05-30 FR FR0006895A patent/FR2809854B1/en not_active Expired - Fee Related
-
2001
- 2001-05-30 EP EP01940639A patent/EP1285424B1/en not_active Expired - Lifetime
- 2001-05-30 WO PCT/FR2001/001677 patent/WO2001093235A1/en active IP Right Grant
- 2001-05-30 AT AT01940639T patent/ATE309594T1/en not_active IP Right Cessation
- 2001-05-30 AU AU2001274156A patent/AU2001274156A1/en not_active Abandoned
- 2001-05-30 DE DE60114806T patent/DE60114806T2/en not_active Expired - Fee Related
Non-Patent Citations (1)
Title |
---|
See references of WO0193235A1 * |
Also Published As
Publication number | Publication date |
---|---|
DE60114806T2 (en) | 2006-07-20 |
WO2001093235A1 (en) | 2001-12-06 |
ATE309594T1 (en) | 2005-11-15 |
AU2001274156A1 (en) | 2001-12-11 |
EP1285424B1 (en) | 2005-11-09 |
FR2809854B1 (en) | 2002-11-15 |
DE60114806D1 (en) | 2005-12-15 |
FR2809854A1 (en) | 2001-12-07 |
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