EP1269351A1 - Systeme et procede destines a attirer des spectateurs en ligne - Google Patents

Systeme et procede destines a attirer des spectateurs en ligne

Info

Publication number
EP1269351A1
EP1269351A1 EP01912819A EP01912819A EP1269351A1 EP 1269351 A1 EP1269351 A1 EP 1269351A1 EP 01912819 A EP01912819 A EP 01912819A EP 01912819 A EP01912819 A EP 01912819A EP 1269351 A1 EP1269351 A1 EP 1269351A1
Authority
EP
European Patent Office
Prior art keywords
award
online site
substrate
recipient
awards
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP01912819A
Other languages
German (de)
English (en)
Inventor
Thomas L. Barnhart
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Off2oncom
Original Assignee
Off2oncom
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Off2oncom filed Critical Off2oncom
Publication of EP1269351A1 publication Critical patent/EP1269351A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the present invention relates to a system and method for attracting visitors to online
  • the award is then redeemable at the online system
  • a web site may procure offline advertising slots in a magazine, a
  • An object according to the present invention is to overcome these and other drawbacks
  • an offline content provider may enter an agreement with
  • the hidden award substrates include one or more hidden image(s) and a unique
  • the recipient is directed to an online content provider such as by a web address
  • the recipient may also be informed of a possible or guaranteed award that is
  • one or more of the hidden image(s) may be revealed when the recipient
  • multiple hidden images may be included on a
  • a visitor may be directed to different pages within a single web
  • pages and/or sites may be allocated according to a predetermined arrangement, including a pro
  • rata share of the costs based on the pages or sites visited by the visitor. For example, if distribution of the substrates costs SO.03 per substrate and three images are presented for three
  • each site may be required to pay SO.01 apiece for the substrate
  • the hidden image(s) on a substrate may correspond to
  • One or more hub sites may be shared between the online providers.
  • One or more hub sites may be shared between the online providers.
  • One or more hub sites may be shared between the online providers.
  • One or more hub sites may be
  • a recipient may request that awards available through that substrate at a plurality of other sites. For example, a recipient may request that awards available through that substrate at a plurality of other sites. For example, a recipient may
  • a recipient may be directed to an online provider where a redeemable award is
  • the recipient is directed along a chain of web sites where the substrate may be good for one or
  • the costs and benefits may then be split between the sites in the ring, mesh, or
  • the system and method may
  • the system may also present a predetermined award schedule to the recipient of the substrate.
  • the system may
  • the recipient may be informed that the award may change either randomly or according to a predetermined schedule. Thereby, the recipient is encouraged to visit frequently and regularly to determine the
  • the system may analyze the
  • the system may receive input from the
  • visitor including visitor information provided by the visitor and visit information that is
  • the fees paid may be flat fees between various participants (including a system in
  • visitors, consumers, or registrants generated to an online site may be based on a percentage of
  • revenue generated at an online site from the recipient of the substrate may be based on the
  • number of hits to an online site may be based on the number of unique visitors or any other
  • the substrate may be any suitable material.
  • the substrate may be any suitable material.
  • the substrate may be any suitable material.
  • the substrate may be any suitable material.
  • the substrate may be any suitable material.
  • development company or development company, may develop technology for converting
  • the development company may engage an intermediary that is
  • the development company may develop the
  • the development company may make the
  • intermediary may oversee distribution of the substrates through offline media and contract with
  • Fig. 1 depicts a method of attracting visitors to an online content provider through the
  • Fig. 2 depicts a method of attracting visitors to an online content provider through
  • Fig. 3 is a block diagram depicting relationships between an intermediary, content
  • Fig. 4 is a flow chart relating to a revenue model in accordance with an embodiment of
  • Fig. 5 is a block diagram representing the relationships between an offline to online
  • Fig. 6 depicts a flow diagram of a method of sharing revenue between a plurality of
  • Fig. 7 depicts a flow diagram of a method of sharing revenue between a plurality of
  • Fig. 8 depicts a flow diagram of a method of attracting a visitor to visit an online system
  • Fig. 9 depicts a flow diagram of a method of determining the effectiveness of various
  • the present invention provides a system and method in which offline media may be used
  • • unique account number may be distributed using offline media (e.g., newspapers, magazines,
  • the substrate may comprise a
  • the substrate may be made by an offline to online
  • One or more offline media companies may be engaged to distribute the substrates to potential
  • XYZcompany.com may pay to have the substrates
  • Each substrate in XYZcompany.com's promotion may comprise a hidden image and a unique
  • the hidden image may indicate to the recipient one or more awards that the
  • the substrate may contain the URL for
  • XYZcompany.com 's web site and may indicate what awards the recipient may win. For example XYZcompany.com may provide recipients with one of five different awards:
  • the images may be words indicating the award or may be a code that
  • XYZcompany.com may indicate that code A means you won a 5S coupon, etc.
  • the award provided to a recipient for a substrate may change periodically or
  • a weekly award system may be employed
  • the user may be requested to register visitor information
  • the site may request that visitor registration information be provided
  • the method of the present invention enables tracking of the - effectiveness of various avenues of distribution because the unique account numbers provided on
  • the substrates are entered by the visitors. Therefore, the unique account numbers that are input
  • Fig. 1 depicts a flow diagram of a method 100 of attracting visitors using offline
  • substrates are distributed, each substrate having a unique account number and at least one hidden
  • a single image may be provided on each substrate, although a
  • substrate may also include a plurality of hidden images.
  • the substrates may be distributed in
  • offline media such as magazines, direct mail, free-standing inserts (FSIs), catalogs, point-of-sale,
  • a compact disk may serve as the substrate, and the hidden image may be
  • the substrates may be any material that allows a hidden image to be revealed.
  • the substrate may be a transparent or highly translucent material, such as a decoder
  • the unique account number may be labeled a "player's account number.” Additionally, the
  • substrate may be a compact disk, a carrier containing a partially translucent material and a
  • the system may include substrates that reveal a hidden image through the use of additive light
  • an additive light source substrate may also be included.
  • a recipient of the substrate may visit a predetermined portion of a web site in
  • the recipient may place the
  • any light output device including laptops computers, personal digital assistants (PDAs), stand ⁇
  • step 103 at least one hidden image may be revealed to the recipient. For example,' if
  • the hidden image is revealed by placing the substrate in front of an additive light source having a
  • the recipient may visit a predetermined web page, place the substrate in
  • a hidden image may be a coupon
  • the hidden image additionally may be a cash or credit voucher
  • the message may comprise an offer for a free good or service.
  • the hidden image may comprise an offer for a free good or service.
  • the hidden image may be an instruction to visit another online or
  • the hidden image may also have a different nature or be a combination of the above. Moreover, if multiple hidden images are
  • each hidden image may represent a different award that may be revealed
  • step 104 the recipient may enter the unique account number that is associated with the
  • the system may provide immediate confirmation
  • That confirmation may be based on comparing a unique account number to a
  • the user may then be forwarded to a
  • the portion of the web site that enables the recipient to utilize the award For example, if the award
  • the user may be forwarded to a portion of the site to enable to use
  • the gift certificate to make purchases from that online provider (e.g., purchasing books in the
  • the system may also request additional information prior to confirming the award. For example,
  • the system may request registration information including the prospect's name, email
  • the registration information is provided to the user address, and other personal information.
  • the registration information is provided to the user address, and other personal information.
  • a user may be requested prior to the system providing the revealing screen.
  • a user may be requested prior to the system providing the revealing screen. For example, a user may be
  • Fig. 2 is a flow chart depicting a method for attracting visitors to Internet sites using
  • the cost associated with an acquisition may be called an acquisition
  • Acquisition cost includes the financial and non-financial resources that are dedicated by the
  • Acquisition efficiency may be represented as the number of acquisitions divided by acquisition
  • a method 200 may be provided.
  • the online content provider may create
  • a high value award may have a long unique account number in order to
  • the account number may also be provided in a
  • the award list may be stored on a data source operatively associated with the web page
  • the online content provider referred to hereinafter as the data source.
  • the data source For example,
  • the data source may be a SQL Server database having an Active Server Pages interface.
  • the development company may provide the technical infrastructure to create, store
  • entity may maintain the data source for all or some of the other entities, or each entity may maintain the data source for all or some of the other entities, or each entity may
  • an intermediary may provide the online content
  • substrates may be provided that include a hidden image. That hidden image may indicate a
  • the award list includes fifty different awards, then fifty different types of substrates may be created, each type having a
  • each substrate is provided with a unique account number according to the
  • a sample award list may look as depicted below:
  • the substrates having hidden images corresponding to the awards in the award list are
  • the substrate may have the unique account number printed directly on it.
  • unique account number may be placed on a side of a substrate that is visible to a prospect upon
  • the unique account number may be placed on the back of the substrate so that it
  • the substrate may be placed inside a sealed envelope or container so that the
  • unique account may not be viewed by the prospect without opening the envelope or container.
  • the substrate may be placed inside a sealed envelope within a book.
  • the substrate may be placed within a sealed compact disk case.
  • the unique account number also may be associated with a particular offline content
  • the online content provider may establish that account numbers starting with 1
  • a prospect receives a substrate through some form of offline media.
  • substrate may include a statement regarding the possible and or guaranteed awards available to
  • the web site may have
  • the substrate may be removed from the offline media and carried with the
  • the recipient of the substrate may visit a portion of a web site associated with
  • the prospect may visit www.xyz.com or
  • the revealing screen may place the substrate over a revealing light portion of the web site.
  • the revealing screen may
  • the revealing screen may be used
  • substrate may additionally serve as a filter device that may be placed in front of a filtering screen
  • step 206 one or more of the hidden images in the substrate may be revealed to the
  • This step may include a number of different steps. For example, a user may first place
  • These additional instructions may include an instruction to place the substrate over
  • a filterable screen may include a hidden image that
  • a filter such as a substrate
  • instructions may also include different instructions entirely.
  • the recipient of the substrate may provide the unique account number to the
  • the visitor information requests information from the recipient including visitor information.
  • the visitor information includes visitor information
  • the visitor/recipient may include information about the visitor/recipient including, e.g., the unique account number,
  • personal information about the recipient such as name, address, phone, other personal
  • the order in which the account number is requested may be modified so that the account
  • a web page such as a web page containing the revealing
  • the account number may be requested prior to providing a revealing screen
  • the data source may be queried based upon the user input. Specifically, the
  • data source may compare the unique account number input by the recipient with the award list to determine whether the unique account number matches a unique account number on the award
  • a prospect may be provided with a limited
  • the unique account number may be provided on the substrate in computer readable form.
  • the system may store the unique
  • a third prospect may allow two prospects to claim the award for a given unique account number.
  • a third prospect may allow two prospects to claim the award for a given unique account number.
  • the system may account for errors in prospect data entry without enabling unlimited use of a
  • the system may provide immediate feedback to the prospect regarding
  • the system may provide an indication of the award
  • step 209 may also include a modification of a prospect
  • Fig. 3 is a block diagram representing an embodiment of the relationships between
  • the online content provider 301 may be an Intemet
  • the online content provider may distribute
  • provider may sell or trade goods or services or perform other online activities.
  • Offline content providers 304 may provide any form of offline content, including
  • a prospect may be any entity that receives offline content, such as an individual, an
  • An intermediary may be any entity that facilitates the
  • the online content provider 301 may be a service provider that is familiar with both the online content provider 301 and the
  • the intermediary may identify
  • intermediary may establish agreements between each of the parties in order to create an
  • Fig. 4 is a flow diagram of a back-end revenue model in accordance with an embodiment
  • step 401 the online content provider and the
  • intermediary may enter an agreement.
  • intermediary may enter an agreement on a traditional fee for service basis, on a back-end revenue
  • the back-end revenue model may comprise a first agreement in which the ' intermediary
  • revenue model may include an agreement whereby the intermediary initially pays the up-front
  • agreement may also include a provision whereby the online content provider pays the
  • the agreement may include a provision whereby the online
  • the online content provider pays a variable per acquisition cost.
  • the online content provider pays a variable per acquisition cost. For example, the online content provider
  • the controller may pay a first fee per acquisition until a first acquisition rate has occurred. Thereafter, the
  • online content provider may pay a second fee per acquisition until a second acquisition rate has
  • Any acquisition rate and fee per acquisition may be used. Also, the fee may be paid
  • the online content provider may pay per acquisition
  • the percentage of acquisitions may pay based on a predetermined amount set by the percentage of acquisitions, may pay based on a predetermined amount set by the percentage of acquisitions, may pay based
  • period of time may pay based on the number of visits within a predetermined period of time
  • systems may be used to facilitate the creation and management of the agreement.
  • step 402 the offline content provider and the intermediary may enter into a second
  • the objective is for the parties to establish a risk
  • the back-end revenue model may include an agreement whereby the
  • online content provider pays the up-front costs charged by the offline content provider.
  • the offline content provider may provide a reduced fee in exchange for
  • the back-end revenue model focuses rewards based upon
  • the parties may shift the risks and rewards in any way in order to
  • the order in which the agreements are entered may be different. Additionally, in one
  • the online content provider, the offline content provider and the intermediary may
  • the technology company may deal
  • a financial services firm may pay various fees on behalf of an intermediary in exchange
  • Fig. 5 depicts a block diagram representing the relationships between an offline to online
  • the intermediaries 501-504 may cater to
  • the development firm 510 may establish exclusive licensing of its
  • the scope of the exclusive license may be dependent upon the amount of an
  • the development company may provide fundamental
  • development company may also develop the hardware and software systems needed to support
  • development company may develop the back-end databases and database interfaces that are
  • the development company may
  • the intermediaries and content providers may enter an
  • a substrate may be used at more than one site to claim one or more
  • the site receiving an acquisition from this referral may agree to pay a
  • Steps 101-104 may
  • the first web site may, upon
  • hidden image may be provided, or separate hidden images for each referred web site may be
  • step 108 the second site may be compensated for the referral.
  • step 108 the second site may be compensated for the referral.
  • the second site may similarly refer recipients to the .
  • first site and those referrals may be used. Also, the second site may provide advertising or some combination
  • a web-ring or web-mesh type of arrangement may be
  • each site refers a recipient to another predetermined site where the recipient's
  • substrate may be used to claim an award or potential award.
  • a single substrate may indicate the various
  • step 702 the substrate is distributed having unique account number, hidden image(s) and a plurality of participating online providers depicted
  • step 704 the recipient visits one or more of the participating online providers to
  • the recipient may be able to claim an award
  • the recipient may be limited to claiming an
  • the substrate may
  • a starting point site may be provided where the user may determine the awards offered
  • a main site may reveal the award for a hidden image
  • participating bookseller may offer a free book
  • a participating clothing retail may offer a
  • the cost of distribution and benefits may be allocated by participating online providers on a
  • the awards change over time either randomly or according to a predetermined schedule. Therefore, the recipient of the substrate is encouraged to
  • a predetermined schedule may be established whereby the recipient knows when,
  • the schedule may be hourly,
  • the award may be in addition to that
  • the revealed on the site may indicate that the award is a 55 coupon one week. The next week, the
  • the system may enable the user to claim
  • step 101 is performed as described above.
  • step 802 an award schedule
  • That award schedule may be modified as the award program
  • the awards may be fixed, but when the
  • the schedule may include the times and/or
  • step 804 the recipient is notified of the award schedule so the
  • That schedule may also be
  • step 806 the recipient
  • step 808 may visit the site according to the award schedule to check for new/different awards.
  • the revenue is allocated based on the visitation schedule by recipients. In one example, a fee may be paid for each visit by the recipient. Other cost revenue allocation methods may be used taking
  • one participant may change its awards daily, while another changes
  • Fig. 9 depicts another embodiment of the present invention in which the effectiveness of
  • a method 900 may be provided according to
  • image(s) are distributed through an offline media channel as in step 101 above in step 902.
  • step 904 the distribution avenue for each substrate is recorded and associated in a database with
  • step 906 the recipients visit an online provider.
  • step 908 the recipients visit an online provider.
  • visitor information and visit information is collected from the recipient as well as the
  • step 910 the effectiveness of the campaign may be determined using the distribution avenue
  • the visitor information may include demographic
  • the visit information may comprise information
  • This mfoimation may include, but is not limited to the
  • time and date of visit(s) e.g., time and date of visit(s), number of visits, result of visit (e.g., purchase of goods, x
  • Step 910 may involve a number of different types of analysis that is available based on
  • the online content provider may desire to know the most effective
  • the online content provider may desire to
  • Step 910 may be performed using data mining techniques based on this

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système et un procédé destinés à attirer des visiteurs sur un site en ligne, par l'intermédiaire d'un substrat de récompense cachée, et elle concerne notamment un système et un procédé destinés à distribuer des substrats contenant une image cachée, à plusieurs destinataires de contenu non connectés. L'image cachée peut être révélée par placement du substrat en face d'un écran révélateur, tel qu'une portion d'une page Web. Afin soit de revoir l'écran de révélation, soit d'accepter ou de retirer la récompense, l'utilisateur peut se voir demander d'entrer des informations visiteur et notamment un numéro de compte unique associé au substrat, de même que d'autres informations d'identification utilisateur qui permettent au système de déterminer l'efficacité de distribution de ces dispositifs. Le système peut mettre au point et gérer des accords de risque ou des accords de participation aux gains, notamment un modèle de recettes différées dans lequel les fournisseurs de contenu en ligne peuvent payer en fonction du nombre de destinataires de contenu hors ligne qui sont en train de visiter une destination en ligne.
EP01912819A 2000-02-17 2001-02-16 Systeme et procede destines a attirer des spectateurs en ligne Withdrawn EP1269351A1 (fr)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US18314700P 2000-02-17 2000-02-17
US183147P 2000-02-17
US51706100A 2000-03-01 2000-03-01
US517061 2000-03-01
PCT/US2001/005266 WO2001061567A1 (fr) 2000-02-17 2001-02-16 Systeme et procede destines a attirer des spectateurs en ligne

Publications (1)

Publication Number Publication Date
EP1269351A1 true EP1269351A1 (fr) 2003-01-02

Family

ID=26878805

Family Applications (1)

Application Number Title Priority Date Filing Date
EP01912819A Withdrawn EP1269351A1 (fr) 2000-02-17 2001-02-16 Systeme et procede destines a attirer des spectateurs en ligne

Country Status (5)

Country Link
EP (1) EP1269351A1 (fr)
JP (1) JP2003523580A (fr)
KR (1) KR20020064652A (fr)
AU (1) AU2001241562A1 (fr)
WO (1) WO2001061567A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8079618B1 (en) 1998-05-20 2011-12-20 Hidden Image Technology Solutions, Llc Hidden image game piece
JP2003085453A (ja) * 2001-09-07 2003-03-20 Hitoshi Furukabu Ｗｅｂコンテンツ利用料金支払システム

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6173267B1 (en) * 1998-02-24 2001-01-09 Laurie Cairns Method for product promotion
US5984367A (en) * 1998-05-20 1999-11-16 Thomas L. Barnhart Hidden image game piece

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO0161567A1 *

Also Published As

Publication number Publication date
KR20020064652A (ko) 2002-08-09
JP2003523580A (ja) 2003-08-05
AU2001241562A1 (en) 2001-08-27
WO2001061567A1 (fr) 2001-08-23

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