EP1112050A1 - Emballages a impressions diverses destines a des produits d'hygiene - Google Patents

Emballages a impressions diverses destines a des produits d'hygiene

Info

Publication number
EP1112050A1
EP1112050A1 EP99968618A EP99968618A EP1112050A1 EP 1112050 A1 EP1112050 A1 EP 1112050A1 EP 99968618 A EP99968618 A EP 99968618A EP 99968618 A EP99968618 A EP 99968618A EP 1112050 A1 EP1112050 A1 EP 1112050A1
Authority
EP
European Patent Office
Prior art keywords
images
product
individual
products
envelope
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP99968618A
Other languages
German (de)
English (en)
Inventor
Igor Anatolievich Stavrulov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1112050A1 publication Critical patent/EP1112050A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61F—FILTERS IMPLANTABLE INTO BLOOD VESSELS; PROSTHESES; DEVICES PROVIDING PATENCY TO, OR PREVENTING COLLAPSING OF, TUBULAR STRUCTURES OF THE BODY, e.g. STENTS; ORTHOPAEDIC, NURSING OR CONTRACEPTIVE DEVICES; FOMENTATION; TREATMENT OR PROTECTION OF EYES OR EARS; BANDAGES, DRESSINGS OR ABSORBENT PADS; FIRST-AID KITS
    • A61F13/00—Bandages or dressings; Absorbent pads
    • A61F13/15—Absorbent pads, e.g. sanitary towels, swabs or tampons for external or internal application to the body; Supporting or fastening means therefor; Tampon applicators
    • A61F13/551—Packaging before or after use
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
    • A—HUMAN NECESSITIES
    • A61—MEDICAL OR VETERINARY SCIENCE; HYGIENE
    • A61F—FILTERS IMPLANTABLE INTO BLOOD VESSELS; PROSTHESES; DEVICES PROVIDING PATENCY TO, OR PREVENTING COLLAPSING OF, TUBULAR STRUCTURES OF THE BODY, e.g. STENTS; ORTHOPAEDIC, NURSING OR CONTRACEPTIVE DEVICES; FOMENTATION; TREATMENT OR PROTECTION OF EYES OR EARS; BANDAGES, DRESSINGS OR ABSORBENT PADS; FIRST-AID KITS
    • A61F13/00—Bandages or dressings; Absorbent pads
    • A61F13/15—Absorbent pads, e.g. sanitary towels, swabs or tampons for external or internal application to the body; Supporting or fastening means therefor; Tampon applicators
    • A61F13/84—Accessories, not otherwise provided for, for absorbent pads
    • A61F2013/8497—Accessories, not otherwise provided for, for absorbent pads having decorations or indicia means
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators

Definitions

  • This invention relates to the art of sanitation and hygienics and concerns to individual hygienic single use products such as pampers, diapers, sanitary napkins or linings, and similar products.
  • Any hygienic product which is included in the block may or may not have an individual envelope.
  • the common packing of minimal commodity unit bears on its surface images including the unified minimally necessary information on the goods; the name of the product, some information on its manufacturer, on quantity of the products in packing and so on. Sometimes they include some additional information concerning properties of the goods or a method of its use.
  • images placed on surfaces of common packing are pictures, for example, they may be logos, and also some decorative elements.
  • An individual envelope of each product bears on its surface images which duplicates completely or partially the images placed on common packing, but in most cases it bears no images at all.
  • the product itself may serve as the carrier of the additional visual useful information about the product and its condition.
  • a picture may be placed on an external surface of a children's diaper by the thcrmochrome ink.
  • the picture can serve as the indicator of diaper condition.
  • the color of the picture changes, if the diaper external layer temperature exceeds the certain norm, that indicates the raised diaper humidity. (See USA patent US 5389093, IPC A 61 F 13/15, 1995).
  • An indicator which is made of a water-solved paint may be placed on an external surface of sanitaiy linings. It is well seen in a dry condition, and it disappears at wetting of the lining.
  • the envelope and/or common packing of the afore mentioned individual hygienic products may serve as carriers of the minimally necessary information about the product.
  • the product itself, including its surface, may sometimes serve as the carrier of the additional information about its condition during the use.
  • the general approach is known to use the goods of daily demand, mainly their packing or elements of packing, as carriers of an information which has been not connected to properties of the goods, preferably of advertising nature. There was proposed, in particular, to place a picture on foodstuff packing. The picture was an instruction on opening of the packing. (See USA patent US 5094863, IPC B 43 M 7/00, 1992).
  • the standard method of single use hygienic products packing provides for placing of some number of the individual products in a common packing, which surface bears images containing the minimally necessary information on the products.
  • Each product may be covered with an individual envelope beaiing on its surface the same image which is placed on the common packing.
  • Such block of products makes a minimal commodity unit for a retail trade.
  • Main aim of the present invention is to increase attractiveness of single use individual hygienic products such as pampers, diapers, sanitary napkins and linings, and similar products, and, accordingly, to improve competitiveness of such products and to increase consumer's demand for them.
  • Such result is achieved because: - each proposed product is the product covered with an individual envelope, which surface bears images in the form of texts and/or pictures of educational, entertaining, instructive or other nature attractive to a consumer;
  • each product is placed in an individual envelope which external surface bears images in the form of texts and/or pictures of figures of the attractive to a consumer contents.
  • Some number of such individual products, each of which is covered with an individual envelope, are incorporated in blocks making minimal commodity units, and placed in common packing which external surface bear the standardized image including minimally necessary information on the products.
  • the individual envelope, which cover the afore mentioned products, may be made of a material on a paper basis, or of polymers.
  • the hygienic product shall be covered with the individual envelope from all sides, so that the closed tight (hermetic) space is created inside the envelope.
  • the images which are placed on a surface of the envelope may be in the form of texts, pictures, or combinations of the texts and pictures, completed on sense and plot, which contents and form should attract attention and interest of a consumer.
  • the "text” means an independent image carrying a readable information and occupying, at least, a part of the envelope surface; and the “picture” means all other independent images occupying, at least, a part of this individual envelope surface, except for textual ones.
  • the images shall contain the information of educational, entertaining, instructive or other nature, which causes consumer's positive emotions.
  • the texts may, for example, be useful advises, wishes, parting words, proverbs, sayings.
  • Figures may illustrate the texts or may have an independent meaning, being, for example, puzzles, rebuses, or conundrums.
  • the images may be complemented by decorative elements such as patterns, vignettes, ornaments.
  • the images become to be attractive to a consumer, thanks to, first of all, their semantic contents.
  • the "minimal commodity unit” means in this case a block of homogeneous products incorporated by a common standard packing. The products come to retail trade in the blocks and do not sold separately.
  • the preferred mode of implementation of the invention provides that all images on surfaces of individual envelopes of separate hygienic products making minimal commodity unit, did not repeat.
  • the individual envelopes covering hygienic products making minimal commodity unit may vary also by color and texture. It is desirable, that the degree of a variety of the images was such, that the probability of repeated purchase by one consumer of packing of products with the images, already known for him (her), was minimized.
  • Desirable aroma may be given to the product previously, and then the product can be covered by the individual envelope which creates the internal hermetically closed sealed space.
  • the product may be sterilized after it is placed in the individual envelope creating the closed tight internal space.
  • the use of the proposed invention can allow not only to increase attractiveness of the individual hygienic products, but also improve their quality, in paiticulai", thanks to reduction of probability of their damage and pollution.
  • the inventive idea is to give to identical on qualities hygienic products, making minimal commodity unit, attributes of individuality, i.e. appearance distinguishing one of these products from the other. This idea is realized because each hygienic product which is placed in a set of products, making the minimal commodity unit is covered with an individual envelope which surface bears images in the form of texts and/or pictures.
  • the inventive idea realization depends on meeting the following two conditions.
  • the claimed product covered with an individual envelope with an image on its surface is characterized in that this image should have the certain semantic meaning: it should be interesting, attractive and useful to a consumer; it should cause in him (her) positive emotions.
  • the claimed method of packing of the hygienic products covered with the individual envelopes with the images on their surfaces is characterized by that these images on surfaces of envelopes of products making minimal commodity unit, are not identical.
  • Each single use hygienic product is placed in the individual envelope which external surface bears texts and/or pictures of the contents, attractive to a consumer, in particular, of entertaining, educational, instructive, or similar nature.
  • the products may be pampers, sanitary napkins or linings, children's diapers, or similar goods.
  • the individual envelopes, which cover the afore mentioned products, may be made of a material on the paper basis, or of polymers.
  • Preferred mode of implementation of the invention provides that the hygienic product shall be covered with the individual envelope from all sides, and the individual envelope creates the closed tight space.
  • the individual envelope may cover the product only partially and the individual envelope did not create the tight cavity.
  • the images which are placed on a surface of the individual envelope may be in the form of texts, pictures, or combinations of the texts and pictures completed on sense and plot which contents and form should attract consumer's attention and interest.
  • the images may be placed on external or internal surface of the envelope, as well as on its both surfaces.
  • the text may contain an information of educational, entertaining, instructive, or other nature, which shall cause consumer's positive emotions. It may contain, in particular, hygienic advises, recommendation for children education and care, culinary recipes, an information about the food energetic value, manuals on preparation of children's dietary products, complexes of sports exercises, and also more general information - proverb, sayings, aphorisms, short poems or fragments of poems and prose, children's fairy tales, wishes, interesting facts and supervisions, all depending on the goods and potential circle of its consumers.
  • the pictures may illustrate the texts. They may also contain, for example, puzzles, rebuses, or conundrums. Any images may be complemented by decorative elements, in particular, vignettes, ornaments, patterns, or by other works of decorative art. Answers to tasks may be placed on envelopes back surfaces.
  • images inequality means the non-coincidence of the complete corresponding images, though separate elements of the images may coincide.
  • the "minimal commodity unit” is a block of homogeneous products incorporated by a common standard packing which is offered for retail trade and does not sold separately.
  • the last mode of the invention implementation is mostly attractive to a consumer, because he (she) receives the maximum of the useful and accessible information at purchase of each minimal commodity unit.
  • the individual envelopes may differ each other by color or texture. It is desirable, that the degree of a variety of the images was such, that the probability of repeated purchase by one consumer of packing of products with the images, already known for him (her), was minimized.
  • the images on individual envelopes covering products in one commodity unit were logically interconnected, in particular, by common idea, uniform subjects or in a similar way.
  • the product individual envelope which bears the images, attractive to a consumer may be the sole one.
  • the products with such envelopes are incorporated in blocks making minimal commodity units and placed in common packing bearing the standardized information on the goods.
  • the envelope with the information attractive to a consumer, may be not only sole one.
  • Each such product may be covered also with the second (external) individual envelope bearing images which duplicate the images on the surface of common packing.
  • Such products covered with the double envelope also are incorporated in blocks of products and then placed in common paclcing with the standard information on its surface.
  • Desirable aroma may be given to the product before it is placed in the internal individual envelope, after that the internal space shall be tightened (hermetic) by the envelope.
  • the product may be sterilized after placing in the envelope creating the tight internal space.
  • EXAMPLE 1 Sanitary linings were placed in individual paper envelopes which surfaces bear images including the texts of hygienic advises, illustrated by the appropriate pictures.
  • Any 30 linings were incorporated in blocks making minimal commodity units, and placed in common packing which surfaces bear a minimal information on the goods, basically repeating the information placed on the products external envelopes.
  • Each of 30 children's diapers was placed in a paper envelope which surface bears various images in the form of color pictures, bright and attractive to a child, and also including not repeating advises on a children care.
  • Aroma of freshness was given to a set of pampers of one and the same size. Each product was placed in a tight individual envelope which surface bears images in the form of texts of optimistic characters being fragments from literary works and inspiring respect for the proof, diverse and persistent people.
  • Implementation of the present invention should raise competitiveness of the single use hygienic products, which are made according to the invention, thanks to the variety in appearance of products making individual commodity unit, each of which is a source of the accessible, useful, interesting, various and periodically updated information. There will be stimulus for purchase of such products, instead of products without such information.
  • the images with such information are placed on surfaces of individual envelopes of hygienic products, instead of being placed on the common packing surfaces. It allows to increase essentially the volume of the information, received by a consumer, and also to give to this information essentially new qualities - namely, the variety and non-repeatability.
  • the known method of placing of the advertising information on packing or elements of packing surfaces solves a task of attraction of consumer's attention to the goods and services which have been not connected directly to the products - carriers of advertising information. It is hardly capable to interest the consumer and to induce him (her) to bye these goods only because they are the carriers of extraneous advertising.
  • the different character of the images placed on the carriers surfaces in the known and in the proposed methods not only has the different aims, but determines also different ways of achievement of these aims: the images of advertising nature should be regularly repeated, while the images of the proposed nature should be regularly changed.

Landscapes

  • Health & Medical Sciences (AREA)
  • Engineering & Computer Science (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Biomedical Technology (AREA)
  • Heart & Thoracic Surgery (AREA)
  • Vascular Medicine (AREA)
  • Epidemiology (AREA)
  • Animal Behavior & Ethology (AREA)
  • General Health & Medical Sciences (AREA)
  • Public Health (AREA)
  • Veterinary Medicine (AREA)
  • Mechanical Engineering (AREA)
  • Absorbent Articles And Supports Therefor (AREA)
  • Packages (AREA)
  • Toys (AREA)

Abstract

Généralement, on emballe des produits d'hygiène à usage unique, tels que des couches culottes, des couches, des serviettes ou garnitures hygiéniques, dans un ou plusieurs emballages, l'un de ceux-ci comportant habituellement des informations relatives au produit. Selon l'invention, on emballe le produit dans un emballage porteur d'images sous forme de textes et/ou reproductions, de nature éducative, divertissante ou instructive, ou autre, attirante pour le consommateur. Ces images peuvent comprendre des recommandations d'hygiène, des recommandations sur l'éducation et le soin des enfants, divers exercices physiques, de même que des proverbes, dictons, maximes, courts poèmes, contes de fée pour enfants, voeux, faits et observations intéressants, puzzles, rébus, problèmes et études de situations d'échecs, ou des énigmes. Les images figurant sur les emballages des produits incorporés sous forme de bloc constituant l'unité minimale hygiénique doivent être variées, mais reliées entre elles de manière logique.
EP99968618A 1998-09-09 1999-09-06 Emballages a impressions diverses destines a des produits d'hygiene Withdrawn EP1112050A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
RU98116628/14A RU2133116C1 (ru) 1998-09-09 1998-09-09 Индивидуальное гигиеническое изделие и способ упаковки таких изделий
RU98116628 1998-09-09
PCT/RU1999/000322 WO2000013632A1 (fr) 1998-09-09 1999-09-06 Emballages a impressions diverses destines a des produits d'hygiene

Publications (1)

Publication Number Publication Date
EP1112050A1 true EP1112050A1 (fr) 2001-07-04

Family

ID=20210163

Family Applications (1)

Application Number Title Priority Date Filing Date
EP99968618A Withdrawn EP1112050A1 (fr) 1998-09-09 1999-09-06 Emballages a impressions diverses destines a des produits d'hygiene

Country Status (6)

Country Link
EP (1) EP1112050A1 (fr)
AU (1) AU765952B2 (fr)
CA (1) CA2343736A1 (fr)
EA (1) EA200100328A1 (fr)
RU (1) RU2133116C1 (fr)
WO (1) WO2000013632A1 (fr)

Families Citing this family (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7047207B2 (en) 1999-02-24 2006-05-16 Igor Anatolievich Stavrulov Method for customizing consumer product packaging by varying images appearing on packages
US6454095B1 (en) 2000-05-12 2002-09-24 Johnson & Johnson Inc. Visual reference system for sanitary absorbent article
JP4848107B2 (ja) 2001-09-10 2011-12-28 ユニ・チャーム株式会社 販売促進のための単品格納型ディスプレイのサンプルパッキング用カバー体
US6604609B2 (en) * 2001-11-21 2003-08-12 The Procter & Gamble Company System for selecting feminine hygiene products
US6601705B2 (en) * 2001-12-07 2003-08-05 The Procter & Gamble Company Package containing a window and performance characteristic indicator
US20040143231A1 (en) * 2003-01-21 2004-07-22 The Procter & Gamble Company Absorbent product containing absorbent articles each having different graphic
US6923321B2 (en) 2003-08-05 2005-08-02 Kimberly-Clark Worldwide, Inc. Package having an opening mechanism and containing selectively oriented absorbent articles
US8231590B2 (en) 2003-12-30 2012-07-31 Kimberly-Clark Worldwide, Inc. Visually coordinated absorbent product
US8197455B2 (en) 2004-12-21 2012-06-12 Kimberly-Clark Worldwide, Inc. Absorbent articles and/or packaging components each having different patterns in a single container
US7785308B2 (en) * 2005-01-21 2010-08-31 The Procter & Gamble Company Tampon absorbency indicators on package
US20070143257A1 (en) 2005-12-15 2007-06-21 Kimberly-Clark Worldwide, Inc. Methods for assisting a person in transitioning from one disposable absorbent product to another
US8776683B2 (en) 2009-06-02 2014-07-15 The Procter & Gamble Company Process for manufacturing absorbent products having customized graphics
US20120136327A1 (en) * 2010-11-29 2012-05-31 Susan Jones Personalized and Concealable Sanitary Absorbent Article
CN109451723B (zh) * 2016-07-05 2022-07-12 强生消费者公司 用于人发育阶段的个人护理产品的系统
JP7126430B2 (ja) * 2018-11-27 2022-08-26 花王株式会社 吸収性物品

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DE7923932U1 (de) * 1981-03-26 Unilever N.V., Rotterdam Einzeln verpackte, zusammengebogene Monatsbinden
US2750033A (en) * 1952-10-07 1956-06-12 Joseph B Pickens Napkin packaging
US4022211A (en) 1974-08-14 1977-05-10 Kimberly-Clark Corporation Wetness indicator for absorbent pads
US4705513A (en) 1986-06-27 1987-11-10 Sidney Sheldon Disposable diaper with wetness indicator
US4702378A (en) * 1986-09-30 1987-10-27 Henry Finkel Sanitary, disposable baby change kit
US4788984A (en) * 1987-01-30 1988-12-06 Procare Industries Ltd. Method and kit for use in conceiving a child of a desired gender
US5094863A (en) 1990-01-24 1992-03-10 James River Corporation Of Virginia Food package with rip-cord opener
US5197958A (en) 1992-04-01 1993-03-30 Howell Wesley A Wetness indicating diaper
GB2277016A (en) * 1993-04-13 1994-10-19 Nicholas John Mills Thermal coverings
GB2281274B (en) * 1993-08-31 1997-04-09 Johnson & Johnson Medical Wound dressing package
DE4333462A1 (de) 1993-09-30 1995-04-06 Focke & Co Zigaretten-Packung sowie Materialbahn zum Herstellen einer Innenumhüllung für diese
IT1273216B (it) 1994-01-20 1997-07-07 Gd Spa Pacchetto per sigarette
DE19611665C1 (de) * 1996-03-25 1997-10-23 4 P Folie Forchheim Gmbh Verpackungshülle
US6093027A (en) * 1996-05-30 2000-07-25 The Procter & Gamble Company Method for the selection of a feminine hygiene product system

Non-Patent Citations (1)

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Title
See references of WO0013632A1 *

Also Published As

Publication number Publication date
EA200100328A1 (ru) 2001-12-24
CA2343736A1 (fr) 2000-03-16
AU6011999A (en) 2000-03-27
WO2000013632A1 (fr) 2000-03-16
RU2133116C1 (ru) 1999-07-20
AU765952B2 (en) 2003-10-02

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