EP0991349B1 - Display device for presentation of goods - Google Patents

Description

Field of application of the invention

The present invention relates to a display device for presenting goods in shops and at exhibitions. The display device consists of a supporting structure, e.g. a panel, at least one horizontally on the support structure fixed profile bar and support arms that can be hooked into this profile bar. In the As a rule, the display device has several profile bars, which are in systematic Distances to each other are arranged horizontally. The support arms can can be attached as desired within all selectable positions and serve the direct or indirect holding of the goods to be demonstrated. A typical one Application is given in the clothing industry, where hanging on hangers Outer clothing on display devices equipped with support arms be hung up. Such display devices enable customer-oriented Presentation of the goods on offer, variable design of the sales areas and an uncomplicated change in the hanging. Let it still present the presented goods in an accurate order, so that at any time there is an overall sales-oriented impression.

State of the art

Display devices of the aforementioned types are from the prior art already widely known. In GB-A-2 241 426 a presentation wall is included horizontal, row-shaped slots that are slanted downward in extend the back wall into it. There are hooks for hanging in these slots Shape of the number "1" provided on which a protruding arm in the room is firmly arranged. A large part of the slot area that remains unoccupied is free visible, which is not optically advantageous. Furthermore, the burden of the individual Support arm only be small to avoid breaking out. Also the Devices according to CH-A-650 137 and DE-A-34 38 759 are based on a rear wall with horizontal grooves into which hooks can be inserted.

In GB-A-2 206 033 and GB-A-2 222 070 display devices are used oval profile rods described, attachable to the support arms with bracket parts are. The profile bars and bracket parts are relatively bulky components, so that these devices do not meet every aesthetic requirement.

FR-A-2 611 468 describes a device with profile parts and a support arm proposed, the profile part having a hook edge at the top and Bracket has a wire loop that you hook into the hook edge. The support arm cannot be hooked in at any position, and edges as well as loops are very eye-catching.

WO-A-91 14388 contains variously modified display devices different profile rails and support arms. Here either complicated, coarse profiles and relatively complex support arms used or the majority unoccupied slot areas are externally visible.

From US 4,308,961 is a suspension device with a horizontal on one Carrier structure fastened profile rail and supporting arms which can be suspended therein are known. Viewed in cross section, the profile rail has a U-shaped top bend open at the bottom and a V-shaped bend at the bottom, which is open to the top. The support arm consists of a protruding into the room Pole piece, on which, facing the profile rail, a multi-curved Plug-in plate is arranged. At the top is a in the direction of Rod piece curved nose provided. Hooking the support arm into the Profile rail is done by lifting the free end of the bar piece opposite the horizontal and inserting the nose of the pegboard into the U-shaped Bend. The bar piece is then brought into the horizontal and lowered vertically so that the bottom edge of the breadboard in the V-shaped Bend comes to rest while the top nose of the peg now slightly lowered, but still in the upper U-shaped bend sitting. This arrangement requires a relatively wide profile rail with the two Bends, whereby the open surface of the profile rail remains visible, so that today's aesthetic demands in shop fitting can hardly be met.

From the company lettering of Kesseböhmer GmbH, D-49152 Bad Essen / Germany, with the title "LINERO® System 2000 ... for niches with profile" is one known further suspension device, which is primarily designed for kitchen utensils is. In the profile rail is from the bottom to the front edge extending, undercut groove available. The attachable holder will be formed by two, essentially vertical, curved struts that bridge are. On the vertical struts there are folds that can be inserted into the groove at the top and provided bends protruding into the space below, to which the bridging - usually a crossbar - to hold the utensils attaches. To achieve lateral stability, the holder must always be in two parts be bridged, so that more complex structures result. For hanging one-armed support arms with extensive reach into the room and with this bracket is not suitable.

Object of the invention

Load of higher forces, as required in shopfitting, Given the imperfections and limited uses the display device hitherto existing has the problem of the invention based on creating an improved display device that is highly variable allowed, has a solid load capacity, a quick change of the assembly allowed to carry the goods safely even with lively public traffic and meets diverse aesthetic requirements. The profile bars used should be of the simplest possible cross-section, and also the support arms should have an uncomplicated shape, so that the entire Manufacture device inexpensively and can be changed flexibly. Is the width the profile rod a multiple of the width of the support arms, these must be any desired horizontal position along a profile bar - i.e. completely free selectable or within a grid - let it hang and then securely be supported. In a design variant, the profile bars should be as Arrange short pieces in a grid in rows and rows on a panel to let. It is to be avoided that the arms are not equipped with suspended arms Make profile, open, irregular slit sections visible.

Overview of the invention

The display device has at least one on a support structure at least in essentially horizontally attached, elongated, rail, rod or tubular profile rod and a support arm that can be attached to it. On one The end of the rod part of the support arm is a vertical or oblique one attaching plug-in plate, which protrudes above the top of the rod part and has a bevel pointing in the axial direction of the rod part, which by a central bulge can be split into two tongues. The hanging of the support arm on the profile bar is done by lifting the free End of the part of the bar opposite the horizontal and bringing up the fold to the profile bar from below the profile bar and lowering the free end in the end position after hanging. In the suspended end position the flat part of the plug-in board is supported on the front of the supporting structure off, while the bend on an inclined surface on the profile bar rests or is in a groove. Different were for the profile bar Embodiments developed.

The profile bars either extend at least almost entirely the entire width of a panel, so that one or more support arms, optionally positioned, let it hang along the individual profile bar. In In one design variant, the profile bars are designed as short pieces, in that can only be attached to a support arm. For the installation of the panel in the Space - the panel is accessible from both sides - you can do both Cover panel surfaces with profile bars and / or profile bar pieces. Advantageous here is the opposite of each other on both sides of the side surfaces Profile bars and / or profile bar pieces through the panel with each other connect to.

All types known in shopfitting come into consideration as support arms, i.e. first Support arms, which have a strut that curves horizontally or angled. From a support arm with a central strut which a plug-in plate is arranged for hanging in the profile rod, can several more struts come off as branching branches. Between the ends A cross bar can be used for two support bars, which lie opposite the plug-in plates be arranged in a fixed position parallel to the supporting structure runs. The immediate goods carrier is then the cross bar, on which e.g. Hangers with textiles can be hung during the Support rods have the function of consoles. On two or more supporting bars - also in the function of consoles - shelves can be fixed. With such different types of support bars it is possible to attach to a profile bar to hang up several supporting rods, the immediate or fixed to itself Extend the product carrier in several horizontal levels. An exemplary This type of arrangement is a crossbar fixed between two support rods and a shelf provided above that of two other support rods is supported.

• First embodiment

The profile bar is an extruded profile oval-like cross-section, which is horizontal and is screwed spaced onto the support structure. The profile bar has one on the front side of the support structure longitudinal inclined surface on which the edge of the plug-in plate is placed, if a support arm is attached. The sloping surface is in the direction of the rod part ascending and in its angle of inclination to the angle of the fold complementary. The foremost part of the fold on the pegboard leaves sit on the inclined surface when you have the free end of the rod part against the horizontal. After inserting the bevel the entire support arm is brought back into the horizontal position so that the flat part of the plug-in plate is supported on the front of the supporting structure. As an option, the bevel has a bulge that extends into the flat section extends so that the support arm also in the area of a screw connection can be hung between the profile bar and the supporting structure, then the fastening bolt with the spacer sleeve or another Thickening sits in the bulge.

• Second embodiment

The profile bar is a T-profile, the base leg of which is horizontal on one Support structure attached or in a horizontally incorporated in the support structure T-slot is inserted laterally, so that the free part of the middle leg the profile rod from the front of the support structure into the room extends. The profile bar has one on the underside of the middle leg longitudinal groove that rises diagonally to the free outer edge into which the Bending of the plug-in board penetrates when a support arm is attached. The Bending on the plug-in plate can be inserted into the groove if you have the free End of the rod part of the support arm lifts against the horizontal. After inserting the bevel into the groove, the entire support arm brought back into horizontal position so that the flat section of the pegboard is supported on the front of the support structure. The slope angle of the groove is complementary to the rise angle of the fold.

In a first sub-modification , the profile bar is only inserted so deeply into the support structure and the entry opening of the groove is positioned and dimensioned such that the entry opening is accessible over the entire length of the profile bar, i.e. support arms can be hung in any position along the profile bar.

In a second sub- modification, the inlet opening of the groove is closed when the profile rod is inserted into the supporting structure. The profile surrounds the groove on the underside so far that it reaches the surface of the support structure. The entry opening is thus concealed within the T-slot in the support structure in which the profile rod is inserted. To create a grid with defined hook-in positions, the profile bar is provided with cutouts in sections on the underside of its middle leg, as a result of which the inlet openings in the area of the cutouts are widened and only here can support arms be hooked in.

Third embodiment

This profile bar with a rectangular or square cross section as a whole, you put the supporting structure with its rear edge on. The attachment is preferably done by screwing. The groove begins the contact edge, extends axially along the profile bar at an angle ascending towards the leading edge. The spaced apart Mounting positions for the support arms are shown on the underside of the Section bar systematically provided free cuts in the Width of the plug-in plate of the support arm is formed. In a placed on the support structure Profile bar can only be found at the positions of the free cuts attach a support arm. Outside the free cuts, the profile surrounds the Groove at the bottom that it is at least almost seamless on the support structure touches down.

Fourth embodiment

This profile bar is similar to the second embodiment. Here, too, the front edge of the middle leg protrudes from the support structure from the profile rod and the groove for hanging the support arms is accessible from below. The profile bar is inserted between two plates, on the longitudinal edges of which there are grooves into which the vertical base leg of the profile bar engages - as a kind of connecting spring. On the back of the support structure there is a back section of the profile bar that spans both plate edges. The back section serves to support the attached panels and for possible direct attachment to a wall or for connection with vertical scaffold rails. In the part of the middle leg protruding forward from the supporting structure, a slit grid running along the supporting structure is provided, so that - in addition to the supporting arms that can be suspended from below - additional suspension arms can be suspended from above into the profile rod.

Brief description of the attached drawings

Figur 1A -

einen Paneelabschnitt mit aufgesetzten Profilstangen und an einer Profilstange eingehängten Trägerarmen als Prinzipdarstellung;

Figur 1B -

einen Paneelabschnitt mit eingesetzten Profilstangen und an einer Profilstange eingehängten Trägerarmen als Prinzipdarstellung;

Figur 2A -

eine erste Ausführungsform der Displayvorrichtung mit auf eine Tragstruktur aufgesetzter Profilstange mit einer axialen Nutenkontur als Teilschnitt;

Figur 2B -

einen Wandabschnitt mit der Displayvorrichtung gemäss Figur 2A als Perspektivdarstellung;

Figur 3A -

eine zweite Ausführungsform der Displayvorrichtung in der ersten Untermodifikation mit in eine Tragstruktur eingesetzter Profilstange in Form eines T-Profils mit einer axialen Stecknut als Teilschnitt;

Figur 3B -

einen Wandabschnitt mit der Displayvorrichtung gemäss Figur 3A als Perspektivdarstellung;

Figur 4A -

einen Tragarm mit einem Stangenteil und der vorn an dieses angesetzten Steckplatte als Prinzipdarstellung;

Figur 4B -

die Steckplatte gemäss Figur 4A in zwei Perspektivansichten;

Figur 5A -

eine ganze Profilstange der ersten Ausführungsform gemäss Figur 2A als Perspektivdarstellung;

Figur 5B -

die Profilstange gemäss den Figuren 2A und 5A im vertikalen Querschnitt;

Figur 5C -

die Profilstange gemäss Figur 5A im Eingriff mit einem Tragarm als Perspektivdarstellung;

Figur 6A -

eine ganze Profilstange der zweiten Ausführungsform in der ersten Untermodifikation gemäss Figur 3A als Perspektivdarstellung;

Figur 6B -

die Profilstange gemäss den Figuren 3A und 6A im vertikalen Querschnitt;

Figur 7A -

das Detail X aus Figur 3A bei maximaler Einsetztiefe der Profilstange;

Figur 7B -

das Detail X aus Figur 3A bei minimaler Einsetztiefe der Profilstange;

Figur 8A -

ein Paneel mit in Zeilen und Reihen aufgesetzten kurzen Profilstangen-Stücken und an zwei Profilstangen-Stücken eingehängten Trägerarmen als Prinzipdarstellung;

Figur 8B -

ein Profilstangen-Stück mit eingehängtem Trägerarm als Perspektivdarstellung;

Figur 9A -

eine Paneelecke mit beidseits des Paneels angeordneten Profilstangen-Stücken;

Figur 9B -

die Paneelecke gemäss Figur 9A mit den Profilstangen-Stücken in Explosivdarstellung;

Figur 9C -

die Paneelecke gemäss Figur 9A mit den montierten Profilstangen-Stücken in durchsichtiger Darstellung;

Figur 10 -

eine Profilstange mit eingehängten Tragarmen, welche sich in zwei übereinander liegenden Horizontalebenen erstrecken;

Figur 11A -

eine ganze Profilstange der zweiten Ausführungsform gemäss den Figuren 3A und 6A als zweite Untermodifikation mit systematischen Freischnitten an der Unterseite des Mittelschenkels als Perspektivdarstellung;

Figur 11B -

das Detail Y aus Figur 11C;

Figur 11C -

die Profilstange gemäss Figur 11A in eine Tragstruktur eingesetzt mit eingehängtem Tragarm;

Figur 12A -

eine ganze Profilstange der dritten Ausführungsform als Perspektivdarstellung;

Figur 12B -

das Detail Z aus Figur 12C;

Figur 12C -

die Profilstange gemäss Figur 12A in eine Tragstruktur eingesetzt mit eingehängtem Tragarm;

Figur 13A -

eine Profilstange der vierten Ausführungsform in einem Paneel mit eingehängtem Tragarm im vertikalen Teilschnitt;

Figur 13B -

die Profilstange gemäss Figur 13A in einem Paneel mit einer vertikalen Gerüstschiene auf der Paneelrückseite in perspektivischem Teilschnitt;

Figur 13C -

die Profilstange gemäss Figur 13A in einem Paneel mit einem Einhängearm in perspektivischem Teilschnitt;

Figur 13D -

- die Darstellung gemäss Figur 13C mit Einhängearm im vertikalen Teilschnitt;

Figur 13E -

die Darstellung gemäss Figur 13C mit eingehängtem Tragarm und zusätzlichem Einhängearm im vertikalen Teilschnitt; und

Figur 13F -

ein ganzes Paneel mit mehreren Profilstangen gemäss Figur 13A mit Gerüstschienen auf der Paneelrückseite in Perspektivdarstellung.

Show it:

Figure 1A -

a panel section with attached profile bars and suspended on a profile bar support arms as a schematic diagram;

Figure 1B -

a panel section with inserted profile bars and suspended on a profile bar support arms as a schematic diagram;

Figure 2A -

a first embodiment of the display device with a profile bar placed on a support structure with an axial groove contour as a partial section;

Figure 2B -

a wall section with the display device according to Figure 2A as a perspective view;

Figure 3A -

a second embodiment of the display device in the first sub-modification with a profile rod inserted into a support structure in the form of a T-profile with an axial plug-in groove as a partial section;

Figure 3B -

a wall section with the display device according to Figure 3A as a perspective view;

Figure 4A -

a support arm with a rod part and the front attached to this plug-in plate as a schematic diagram;

Figure 4B -

the plug-in plate according to Figure 4A in two perspective views;

Figure 5A -

a whole profile rod of the first embodiment according to Figure 2A as a perspective view;

Figure 5B -

the profile bar according to Figures 2A and 5A in vertical cross section;

Figure 5C -

the profile rod according to Figure 5A in engagement with a support arm as a perspective view;

Figure 6A -

a whole profile rod of the second embodiment in the first sub-modification according to Figure 3A as a perspective view;

Figure 6B -

the profile bar according to Figures 3A and 6A in vertical cross section;

Figure 7A -

the detail X from Figure 3A at maximum insertion depth of the profile rod;

Figure 7B -

the detail X from FIG. 3A with a minimal insertion depth of the profile rod;

Figure 8A -

a panel with short profile bar pieces placed in rows and rows and support arms suspended on two profile bar pieces as a basic illustration;

Figure 8B -

a profile rod piece with a suspended support arm as a perspective view;

Figure 9A -

a panel corner with profile bar pieces arranged on both sides of the panel;

Figure 9B -

the panel corner according to Figure 9A with the profile bar pieces in an exploded view;

Figure 9C -

the panel corner according to Figure 9A with the mounted profile bar pieces in a transparent representation;

Figure 10 -

a profile bar with suspended support arms, which extend in two superimposed horizontal planes;

Figure 11A -

a whole profile rod of the second embodiment according to Figures 3A and 6A as a second sub-modification with systematic free cuts on the underside of the middle leg as a perspective view;

Figure 11B -

the detail Y from FIG. 11C;

Figure 11C -

the profile rod according to Figure 11A inserted into a support structure with a suspended arm;

Figure 12A -

a whole profile rod of the third embodiment as a perspective view;

Figure 12B -

the detail Z from FIG. 12C;

Figure 12C -

the profile rod according to Figure 12A inserted into a support structure with a suspended arm;

Figure 13A -

a profile rod of the fourth embodiment in a panel with a suspended arm in vertical partial section;

Figure 13B -

the profile bar according to Figure 13A in a panel with a vertical scaffold rail on the back of the panel in a perspective partial section;

Figure 13C -

the profile rod according to Figure 13A in a panel with a suspension arm in a perspective partial section;

Figure 13D -

- The representation according to Figure 13C with suspension arm in vertical partial section;

Figure 13E -

the representation according to Figure 13C with a suspended support arm and additional suspension arm in vertical partial section; and

Figure 13F -

a whole panel with several profile bars according to Figure 13A with scaffold rails on the back of the panel in perspective.

embodiments

The detailed description is given below with reference to the accompanying drawings of exemplary embodiments of the display device according to the invention, whereupon possible modifications are mentioned.

Figure 1A

A support structure 9, a panel portion priority, are horizontal and parallel to each other spaced apart systematically section bars 3 mounted. The profile bars 3 are intended for hanging support arms 8 . By way of example, two support arms 8 are suspended from a profile rod 3 arranged at a medium height, the rod parts 80 of which protrude into the room. The rod parts 80 are provided for directly or indirectly holding the goods to be presented, for example for hanging items of clothing hanging on hangers. As is usual in shop and trade fair construction, the panel section will have a defined grid dimension, and several panel sections can be joined together to form a wall.

The following definition applies to the entire further description. Are in one Figure included for the purpose of clarity of drawing, reference numerals, but in immediately associated description text is not explained, is mentioned on their mention in previous or following descriptions of figures taken. In the interest of clarity, the repeated designation is used mostly omitted from components in other figures, provided that they were drawn it is clearly recognizable that these are "recurring" components.

Figure 1B

The display device of this figure essentially coincides with the display device according to FIG. 1A; only the design of the profile bars 5 and their attachment are different. The horizontal, systematic and parallel spaced profile bars 5 are inserted into the support structure 9 - here also a panel section. The profile rods 5 are also intended for hanging support arms 8 and their rod parts 80 projecting into the space serve to hold the goods to be presented.

Figures 2A, 2B and 4A to 5C

In the first embodiment , the profile rod 3 is approximately oval in cross-section and has on the side facing the front side 90 of the support structure 9 at least one axial surface 30 of the profile rod 3 that extends from the lower half of the profile rod 3 to the horizontal central axis M of the profile rod 3 rises at the angle of attack α. A further inclined surface 31 is preferably provided, which descends from the upper half of the profile rod 3 to the horizontal central axis M of the profile rod 3 at the angle of attack α. Only the lower inclined surface 30 is required for hanging the support arms 8 . The symmetrical arrangement of the inclined surfaces 30, 31 enables the profiled rod 3 to be placed on the front side 90 of the supporting structure 9 , also turned by 180 °, so that the inclined surface 31 which was previously located then comes to lie at the bottom. This simplifies the assembly, since - with a symmetrical arrangement of the bolts 10 - one does not have to pay attention to the turned position of the profile rod 3 .

The tongues 83 on the plug-in plate 81 on both sides of the bulge 82 are complementary to the angle of attack α in the direction of the rod part 80 and have a height which corresponds to the width of the inclined surfaces 30, 31 . In the suspended state, the thickening 13 of the bolts 10 sits within the bulge 82 and the plug-in plate 81 is at the gap distance S , ie the angled tongues 83 engage behind the profile rod 3 and lie on the inclined surface 30 and 31 respectively located below. For the solid fastening of the profile rod 3, several systematically distributed bolts 10 are provided, which can be inserted into complementary through holes 91 . Support arms 8 can also be hung outside the bolts 10 ; with such a positioning, the bulges 82 remain unoccupied. Carrying arms 8 which are particularly heavily loaded will preferably be hung in the area of a bolt 10 , since the device is most stable there. Attaching and detaching a support arm 8 require lifting the free end of the rod part 80. Due to the dead weight of the support arm 8, and reinforced when the support arm 8 is loaded, the flat part 84 of the plug-in plate 81 is pressed against the front side 90 of the support structure 9 , while the Tongues 83 lie all the more firmly on the respective lower inclined surface 30 or 31 .

Figures 3A, 3B and 6A

The second embodiment of the display device is also based on a profile rod 5 with the cross-section of a T-profile with a base leg 53 and a center leg 54 placed centrally and perpendicularly thereon. The base leg 53 is embedded in the vertical section 94 of a T-groove 93 , while in the horizontal section thereof 95 of the middle leg 54 sits, the middle leg 54 protruding from the front 90 of the support structure 9 . On the underside 56 of the middle leg 54 there is an obliquely rising groove 50 in the direction of the free outer edge of the middle leg 54 , which extends along the profile rod 5 and remains accessible in the inserted state. When a support arm 8 is hooked in, this groove 50 serves to receive the tongue 83 which, according to the first embodiment (see FIGS. 2A, 4A and 5C), is bent. If, in turn, a bulge 82 is provided in the plug-in plate 81 , support arms 8 equipped in this way can also be suspended in profile bars 3 of the first embodiment . The kinematic processes for hanging and unhooking are identical to the example already described.

Figures 6B to 7B

The plug-in plate 81 has an increasing thickness from the tongues 83 to the flat part 84 , so that the rod part 80 of a suspended support arm 8 has a slight rise into the room. This serves to avoid an optically disturbing downward tendency of the suspended support arms 8 and to compensate for a downward bend under high load beforehand.

The groove 50 has a widespread inlet opening 57, a minimum depth for receiving at least the essential part of the length of the tongues 83 and an inclined surface 58 facing the outer edge of the middle leg 54 , on which the tongues 83 come to rest in the suspended state. These design features have the effect that, in particular, tolerances in the dimension between vertical section 94 and front side 90 are compensated for. According to FIG. 7A, the front side 90 projects beyond the inlet opening 57 . As a result, the inserted plug-in plate 81 is closer to the outer edge of the middle leg 54, the tongues 83 slide deeper into the groove 50 on the inclined surface 58 and the support arm 8 is positioned higher as a whole. As shown in FIG. 7B , the front 90 extends up to the entry opening 57 . As a result, the inserted plug-in plate 81 lies further away from the outer edge of the middle leg 54, the tongues 83 slide less deeply into the groove 50 on the inclined surface 58 and the support arm 8 is positioned lower as a whole.

Figure 8A

In this design variant, the profile bars 3 are divided into short pieces and arranged in a grid on the front 90 of the support structure 9 in rows - here for example six - and rows - here for example two. In the single piece of a profile bar 3 , a support arm 8 can be hung in a fixed position.

Figure 8B

In an advantageous design variant, the profile rod pieces 3 have a circular cross section and, facing the support structure 9 , have the inclined surfaces 30, 31 (see FIG. 9B). In an inclined surface, the tongues 30,31 are, in turn, 83 of the plug-in plate 81 of the support arm 8 suspended. Also facing the support structure 9, the thickened portions 13 are provided on the profile rod piece 3 , which serve to be placed on the support structure 9 and to engage a fastening element, for example a screw. The distance between the thickenings 13 is dimensioned such that the plug-in plate 81 can be hung between them. The bulge 82, which divides the tongues 83 on the plug-in plate 81 , would thus be dispensable. If the bulge 82 is retained and the section 3 of the profile rod projects sufficiently beyond the bulges 13 , the support arm 8 can be hung in three different positions, namely between the two bulges 13 or with a bulge 13 each encompassing the bulge 82 . For attachment of the shaped-rod piece 3 on the front side 90 of the support structure 9, the thickenings 13 have internally threaded bores, so that from the back side 92 of the support structure 9 by the fixing screws 9 through the support structure are screwed. Other fastening techniques familiar to the person skilled in the art, such as pinning, riveting, wedging, gluing, can be considered for the fastening of a piece of profile rod 3 to the support structure 9 .

Figures 9A to 9C

For the installation of a supporting structure 9 covered with profiled bar pieces 3 in space, the profiled bar pieces 3 are arranged in pairs, on the front 90 and the back 92 opposite one another. The thickenings 13 and the inclined surfaces 30, 31 point to the front 90 and rear 92 of the support structure 9 . The fastening of the two opposing profile bar pieces 3 takes place most practically by means of screws 10, which engage in both profile bar pieces 3 through through holes 91 provided in the support structure 9 . For this purpose, there are 13 internal threaded bores in the thickening 13 located on the rear side 92 of the profiled rod piece 3 , while the profiled rod piece 3 located on the front side 90 has through holes with a screw seat extending through the thickenings 13 .

Figure 10

In a profile rod 3, which is placed horizontally on a support structure 9, not shown here, two mutually objectionable support arms 8 with the plug-in plates 81 arranged thereon are suspended. The rod parts 80 extend straight from the plug-in plates 81 into the room. Between the ends of the rod parts 80 , which are free per se, a transverse rod 86 is fixedly arranged, which thus runs parallel to the supporting structure 9 . Between the two support arms 8 for the cross rod 86 , two further support arms 8 are suspended with their plug-in plates 81 in the profile rod 3 . These support arms 8 have upwardly angled rod parts 80 on which a tray 87 is placed. In the example shown, the plug-in plates 81 of the support arms 8 for the cross bar 86 and for the shelf 87 sit close together. As a result of the upward angling of the rod parts 80 supporting the shelf 87 , the shelf 87 comes to lie in a horizontal plane above the crossbar 86 , so that a combination of crossbar 86 and shelf 87 arranged one above the other results. The cross bar 86 can be used, for example, to hang up outer clothing in a sleeve presentation, while placing items suitable for clothing on the shelf 87 above it.

Figures 11A to 11C

The second sub-modification of the second embodiment of the display device likewise uses a profile rod 5 with the cross section of a T-profile and has a base leg 53 and a center leg 54 which is placed centrally and perpendicularly thereon. The base leg 53 is embedded in the vertical section 94 of the T-groove 93 and the middle leg 54 is seated in the horizontal section 95 thereof , the latter protruding from the front side 90 of the support structure 9 . On the underside 56 of the middle leg 54, the groove 50, which rises obliquely in the direction of the free front edge 52 of the middle leg 54, begins at the inlet opening 57 and extends along the profile rod 5 . Internally produced by the inclined surface 58. In order to create a raster with defined fitting positions for the be hooked support arms 8, the section bar 5 at the bottom 56 of its central leg 54 provided in sections of the support arm 8 with systematic cutouts 59 in the width of the plug-in plate 81st If the profile rod 5 is inserted into the support structure 9 , a support arm 8 can only be hung in the area of a respective cutout 59 . Outside the free cuts 59 , the profile surrounds the groove 50 on the underside 56 to such an extent that it rests on the front side 90 of the support structure 9 as seamlessly as possible.

Axially extending grooves 51 are provided on the profile rod on the upper and lower edge of the base leg 53 . With the introduction of adhesive into the grooves 51, the profile rod 5 can be fixed rationally in the T-groove 93 . At the transition from the middle leg 54 to the base leg 53 there are axially extending grooves 55. If two ends of profile bars 5 collide in a T-groove 93 , the ends can be connected by means of cylindrical pins inserted into the grooves 55 . As a rule, the profile bars 5 will be arranged over the entire width of a support structure 9 , but - depending on the design concept - only partial sections can also be fitted. The support arm 8 with the rod part 80 and the plug-in plate 81, which has the tongue 83 and the flat part 84 , is unchanged.

Figures 12A to 12C

The third embodiment of the profile bar 6 is placed as a whole with its rear attachment edge 63 on the support structure 9 , the attachment preferably being carried out by screwing. In this way, compared to the embodiment according to FIG. 11A, the base leg 53 can be omitted, so that the profile rod 6 has a rectangular or square cross section, otherwise the profile rod 6 is based on the same construction principle.

The groove 60 begins with the inlet opening 67 on the contact edge 63, extends obliquely ascending in the direction of the front edge 62 and axially along the profile rod 6. Internally, this creates the inclined surface 68. To create a grid with defined hanging positions for the support arms 8 that is Provide section bar 6 on the underside 66 in sections with systematic free cuts 69 in the width of the plug-in plate 81 of the support arm 8 . If the profile rod 6 is placed on the support structure 9 , a support arm 8 can only be attached in the area of a respective cutout 69 . Outside the free cuts 69 , the profile surrounds the groove 60 on the underside 66 to such an extent that it sits on the front side 90 of the support structure 9 as seamlessly as possible. Usually, the profile bars 6 will be arranged over the entire width of a support structure 9 . Depending on the design concept, however, only partial sections of the profile rod 6 can be placed on the support structure 9 . The rear side 92 of the support structure 9 can also be equipped in the same way. The support arm 8 with the rod part 80 and the plug-in plate 81 , which has the tongue 83 and the flat part 84 , remains unchanged.

Figures 13A and 13B

The fourth embodiment of the profiled rod 7 used here is also intended for insertion into a supporting structure 9 and, like the second embodiment according to FIG. 3A - viewed in vertical cross section - has a vertical base leg 73 and a central leg 74 crossing in the middle and perpendicular to it , which is used in the embodiment State protrudes from the front 90 of the support structure 9 and ends with a front edge 72 pointing freely into the room. On the underside of the middle leg 74 there is in turn the groove 70 running longitudinally near the front edge 72 and rising to the latter.

In the fourth embodiment, however, the middle leg 74 continues beyond the base leg 73 and the rear 92 of the support structure 9 . The back portion 740 of the middle leg 74 emerging from the support structure 9, which is placed on the rear side 92, extends at a right angle and extends upward and downward to approximately the upper and lower ends of the base leg 73. This creates between the base leg 73 and the back portion 740 above and below of the middle leg 74 a pocket 730, while in the direction of the front 90 between the base leg 73 and the middle leg 74 there is an angular stop 731 in each case above and below the middle leg 74 . A cantilever 741 projects upward and downward from the back section 740 , the cantilevers 741 first starting at the back section 740 , extending parallel to the back 92 , then angled onto the back 92 and in each case comprising a screw groove 742 .

If the profile rod 7 is inserted into the support structure 9 , an upper and a lower plate 96, 96 with their horizontal longitudinal edges hit the middle leg 74 from above and from below . In the longitudinal edges, grooves 97 are provided, so that two of them form the grooves 97 adjacent spring edges 98 arise. In this case, each is a spring edge 98 of each plate 96,96 to lie in the pockets 730, while the other spring edges seated in the angular stops 731 98th The middle leg 74 lies between the longitudinal edges of both plates 96, 96 and the base leg 73, which projects into the grooves 97 , forms the spring as a connection between the two plates 96, 96. The widened back section 740 sits on the back 92 of both plates 96.96 . The screw grooves 742 are enclosed between the rear side 92 and the arms 741 . To improve the fit of the base leg 73 in the grooves 97 , the latter can have surface teeth.

On the front 90 of the assembled plates 96 , 96 , the front edge 72 of the middle leg 74 protrudes so far that the groove 70 remains accessible from below for insertion of the undivided or divided angled tongue 83 of the plug-in plate 81 of the support arm 8 . In the suspended state, the tongue 83 engages in the groove 70 and the flat part 84 of the plug-in plate 81 sits on the front 90 of the lower plate 96 . The rod part 80 protruding into the space extends from the flat part 84. The mounting arm 8 is hooked in and out as described above.

In the enlargement of the variability of the section bar 7 in the protruding out of the front side 90 of the two plates 96,96 of the central leg portion 74 is provided extending along a profile of the rod 7 slot grid 743 with a series of individual slots 744, respectively. These slots 744 are intended for the optional attachment of suspension arms which can be suspended from above, while the support arms 8 are suspended from below into the profile rod 7 . On the rear side 92 of the support structure 9 , a vertical scaffold rail 99 is attached, which crosses the profile rod 7 and bridges the plates 96 , 96. The scaffold rail 99 and the profile rod 7 are preferably detachably connected to one another by screws 990 , which are seated in the screw grooves 742 . The plates 96, 96 are also preferably screwed together with the scaffold rail 99, so that a firm bond is obtained for the support structure 9 with the profile rods 7 inserted between the plates 96 , 96.

Figures 13C and 13D

The additional suspension arms 8 ' which can be hooked into the slots 744 from above have a rod part 80' projecting into the space and a plug-in plate 81 ' arranged on the rod part 80 ' with a U-shaped hook part 83 ' which is open at the bottom and is open at the bottom. The hook part 83 ' is intended to engage in one of the selected slots 744 and to encompass the front edge 72 of the profile rod 7 . On the rod part 80 'can be directly attach goods or the rod part 80' carries - possibly with an adjacent hanger arm 8 '- a product carrier, which accommodates the goods to be presented. The rod part 80 ′ preferably projects through the plug-in plate 81 ′ with a stump 88 ′, so that the distance from the front side 90 of the support structure 9 is bridged in the suspended state. The hanger arm 8 'is supported by 80 of the front side 90 facing the end of the rod part', ie with the stump 88 ', on the front side 90 from.

Figure 13 E.

This section bar 7, which is inserted between two plates forming a supporting structure 9 96,96 has both one and hung with a support arm 8 and with an attaching arm 8 '. The tongue 83 (not visible here) of the plug-in plate 81 engages in the groove 70 at any position along the profile rod 7 from the support arm 8, which was suspended from below the profile rod 7 . The flat part 84 of the plug-in plate 81 is supported on the front 90 of the lower plate 96 . From the suspension arm 8 ' , the U-shaped hook part 83', which was introduced from above the profile rod 7 , engages in a selected groove 744 . The hook part 83 ' encompasses the front edge 72 of the profile rod 7 and the stump 88' of the rod part 80 ' touches the front 90 of the lower plate 96 . The support arm 8 can be suspended at any position along the profile rod 7 , whereas the suspension arm 8 ' can only be attached to the positions defined by the slots 744 .

Figure 13F

When constructing a display device with a plurality of horizontal, between two plates 96,96 inserted section bars 7, the support structure so formed are 9 vertical on the back 92 two mutually parallel spaced-apart frame rails 99 mounted for stabilization. The scaffold rails 99 cross the profile rods 7 attached to them. The plates 96 are also fastened to the scaffold rails 99 , preferably also screwed on. The scaffold rails 99 in turn can be attached to a rear wall, for example the masonry. At least some of the screws 990 seated in the screw grooves 742 could also be used for this rear fastening.

• Die Profilstange 5 der ersten Untermodifikation mit der Querschnittsgeometrie eines T-Profils muss nicht in einer T-Nut 93 innerhalb der Tragstruktur 9 eingebettet sein. Man könnte die Basisschenkel 53 der Profilstangen 5 auch auf der Tragstruktur 9 aufgesetzt befestigen, z.B. versenkt festschrauben, so dass die relativ aufwendige Herstellung der T-Nut 93 entfallen kann.
• Nicht nötig ist, dass die Profilstangen 5 als T-Profile ausgebildet sind. Auch mit einem halbierten Basisschenkel 53 - dessen oberer oder unterer Flügel würde entfallen, so dass sich ein Winkelprofil ergibt - wäre die Funktion erreichbar.
• Anstelle der eingesetzten Vollmaterial-Profilstangen 3 könnten auch ausreichend stabile Hohlprofile eingesetzt werden, wobei die Schrägflächen 30,31 vorteilhaft durch Umformen herstellbar wären.
• Anstelle des Verschraubens der durch die Durchgangsbohrungen 91 hindurch ragenden Bolzen 10 an den Profilstangen 3 stehen dem Fachmann auch weitere Befestigungsarten zur Verfügung. So könnten Halteelemente kraft- oder formschlüssig die Profilstangen 3 mit der Tragstruktur 9 verbinden.
• Eine weitere Modifikation besteht darin, anstelle der Winkelprofile 5 - durch Abändern der Basisschenkel 53 - ein Voll- oder Hohlprofil herzustellen, wobei dessen Basispartie dem Aufsetzen und Befestigen an der Tragstruktur 9 dient.
• Die Schrägfläche 58 kann auch als gekrümmte Schrägfläche 58 gestaltet sein.
• Die Profile 3,5,6,7 sind vorzugsweise schienen-, stangen- oder rohrförmig. Zur Erzielung individueller Gestaltungseffekte sind Profile denkbar, welche über die Länge keinen gleichbleibenden Querschnitt aufweisen. Solch ein im Querschnitt verändertes und eventuell zusätzlich geschwungenes Profil könnte, z.B. für das augenfällige Anbringen von Firmenlogos, verwendet werden.
• Als Variante innerhalb der vierten Ausführungsform der Profilstange 7 kann man in Anlehnung an die Ausführungen gemäss den Figuren 11A und 12A die Unterseiten soweit um die Nut 70 herumführen, dass die Nut 70 für das Einstecken der Steckplatte 81 eines Tragarms 8 an sich nicht zugänglich ist. Mit dem Anbringen von rasterförmigen Freischnitten liessen sich Tragarme 8 dann nur an den definierten Positionen der Freischnitte einhängen. Bei einem vorhandenen Schlitzraster 743 kann man von oben die zusätzlichen Einhängearme 8' anbringen. Bei der Anordnung des Schlitzrasters 743 und der Freischnitte stehen zwei Alternativen zur Verfügung. Das Schlitzraster 743 und die Freischnitte könnten deckungsgleich sein, d.h. die Schlitze 744 sind so positioniert und dimensioniert, dass diese die Profilstange 7 vertikal durchdringen und dabei unten als Freischnitte austreten. Oder die Schlitzraster 743 und die Freischnitte sind zueinander versetzt angeordnet.
• Auch die Profilstangen 5 erster Untermodifikation mit der unten liegenden Nut 50 können in kurze Stücke abgeteilt sein, in die sich nur ein Tragarm 8 einhängen lässt. Die zum Einsetzen der Profilstangen-Stücke 5 in die Tragstruktur 9 eingebrachten T-Nuten 93 können aus ästhetischen Gründen, soweit sie nicht belegt sind, abgedeckt werden.
• Zur Vereinfachung der Displayvorrichtung wäre es denkbar, die Tragarme 8 und die Einhängearme 8' durch kombinierte Gestaltung der Steckplatte 81 bzw. 81' zu vereinen. Eine Kante der Steckplatte 81,81' könnte die Form der Zunge 83 zum Eingriff in die Nut 50,60,70 haben und eine weitere Kante an der Steckplatte 81,81' gestaltet man als U-förmiges Hakenteil 83' zum Eingriff in eine Nut 744. Je nach Drehung des kombinierten Trag- und Einhängearms 8,8' wird die Zunge 83 oder das Hakenteil 83' zum Einhängen des Arms 8,8' von unten in die Nut 50,60,70 oder von oben in einen Schlitz 744 genutzt. Die Zunge 83 und das Hakenteil 83' weisen - betrachtet vom mittleren Teil der Steckplatte 81,81' - in entgegengesetzte Richtungen.
• Vorder- und Rückseite 90,92 der Tragstruktur 9 werden lediglich vom Betrachter aus definiert. Bei entsprechender Beschaffenheit sind grundsätzlich beide Seiten 90,92 zum Belegen mit den Profilstangen 3,5,6,7 geeignet.

In addition to the display devices described above, further design variations can be implemented. Here are also explicitly mentioned:

• The profile rod 5 of the first sub-modification with the cross-sectional geometry of a T-profile does not have to be embedded in a T-groove 93 within the support structure 9 . The base legs 53 of the profiled rods 5 could also be attached to the support structure 9 , for example screwed in sunk, so that the relatively complex production of the T-groove 93 can be omitted.
• It is not necessary that the profile bars 5 are designed as T-profiles. The function would also be achievable with a halved base leg 53 - its upper or lower wing would be omitted, so that an angular profile results.
• Instead of the solid material profile bars 3 used, sufficiently stable hollow profiles could also be used, the inclined surfaces 30, 31 being advantageously producible by reshaping.
• Instead of screwing the bolts 10 protruding through the through bores 91 onto the profile rods 3 , other types of fastening are also available to the person skilled in the art. Holding elements could thus connect the profile rods 3 to the supporting structure 9 in a non-positive or positive manner.
• A further modification consists in producing a solid or hollow profile instead of the angle profiles 5 - by modifying the base legs 53 - the base part of which serves to attach and attach to the support structure 9 .
• The inclined surface 58 can also be designed as a curved inclined surface 58 .
• The profiles 3,5,6,7 are preferably in the form of rails, rods or tubes. To achieve individual design effects, profiles are conceivable that do not have a constant cross-section over the length. Such a profile, which has been changed in cross-section and possibly additionally curved, could be used, for example, for the obvious attachment of company logos.
• As a variant within the fourth embodiment of the profiled rod 7 , the undersides can be guided around the groove 70 to the extent that the groove 70 is not accessible per se for inserting the plug-in plate 81 of a support arm 8, based on the designs according to FIGS. 11A and 12A. With the application of grid-shaped free cuts, support arms 8 could then only be attached to the defined positions of the free cuts. With an existing slot grid 743 , the additional suspension arms 8 'can be attached from above. There are two alternatives for the arrangement of the slot grid 743 and the free cuts. The slot grid 743 and the free cuts could be congruent, ie the slots 744 are positioned and dimensioned such that they penetrate the profile rod 7 vertically and emerge as free cuts at the bottom. Or the slot grid 743 and the free cuts are staggered.
• The profile rods 5 of the first sub-modification with the groove 50 lying below can also be divided into short pieces, into which only one support arm 8 can be hung. The T-grooves 93 introduced into the supporting structure 9 for inserting the profile rod pieces 5 can be covered for aesthetic reasons, provided that they are not occupied.
• To simplify the display device, it would be conceivable to combine the support arms 8 and the suspension arms 8 ' by combining the plug-in plate 81 or 81' . One edge of the plug-in plate 81, 81 ' could have the shape of the tongue 83 for engaging in the groove 50 , 60 , 70 and another edge on the plug-in plate 81, 81' could be designed as a U-shaped hook part 83 ' for engaging in a groove 744. Depending on the rotation of the combined support and suspension arm 8, 8 ' , the tongue 83 or the hook part 83' is used for hanging the arm 8, 8 ' from below into the groove 50, 60, 70 or from above into a slot 744 , The tongue 83 and the hook part 83 ' - viewed from the central part of the plug-in plate 81, 81' - point in opposite directions.
• The front and back 90, 92 of the support structure 9 are only defined by the viewer. When appropriately finished both sides 90,92 are basically suitable for covers with the profile rods 3,5,6,7.

Claims (22)

1. Display device for the presentation of goods having:

   a) at least one shaped rod (3) fastened at least essentially horizontally on a supporting structure (9); and

   b) at least one supporting arm (8) which can be fitted on the shaped rod (3),

   c) the supporting arm (8) comprising a rod part (80) and a plug-in plate (81) which is attached perpendicularly or obliquely onto one end of said rod part and which protrudes over the upper side of the rod part (80);

   d) at the very top the plug-in plate (81) has a bevelled edge (83) which points in the axial direction of the rod part (80) and can be split up into two tongues (83,83) by a central indentation (82); and

   e) the fitting of the supporting arm (8) on the shaped rod (3) is only possible by raising the free end of the rod part (80) with respect to the horizontal, bringing the bevelled edge (83) from below the shaped rod (3) up to the shaped rod (3) and lowering the free end of the rod part (80) into the end position after the fitting, characterized in that

   f) the shaped rod (3) is provided with a longitudinal oblique surface (30) which faces the supporting structure (9), is accessible from the outside and on which the bevelled edge (83) comes to rest; and

   g) in the fitted end position of the supporting arm (8) the flat portion (84) of the plug-in plate (81) is supported on the supporting structure (9) or on a facing attached on it.
2. Display device according to Claim 1, characterized in that

   a) the shaped rod (3) has a round or oval-like cross section and at a distance of the gap spacing (S) is placed onto the supporting structure (9);

   b) the oblique surface (30) on the shaped rod (3) extends continuously or sectionally along that surface; and

   c) the oblique surface (30) ascending in the direction of the rod part (80) and in its angle of ascent (α) being complementary to the angle of the bevelled edge (83).
3. Display device according to Claim 1 or 2, characterized in that the shaped rod (3), symmetrically to the central axis (M), is provided with a further oblique surface (31) to the oblique surface (30) and, as a result, when the shaped rod (3) is assembled attention does not have to be paid to the position to which it has turned.
4. Display device according to Claim 1, characterized in that

   a) the bevelled edge (83) is divided in two by an indentation (82), as a result of which two tongue-like bevelled edges (83) are produced; and

   b) the indentation (82) extends into the flat portion (84) so that the supporting arm (8) can also be fitted in the region of a screw connection between the shaped rod (3) and the supporting structure (9), a fastening bolt (10) then sitting in the indentation (82) with a spacer sleeve or a thickened portion (13) on the shaped rod (3).
5. Display device for the presentation of goods having:

   a) at least one shaped rod (5) fastened at least essentially horizontally on a supporting structure (9); and

   b) at least one supporting arm (8) which can be fitted on the shaped rod (5),

   c) the supporting arm (8) comprising a rod part (80) and a plug-in plate (81) which is attached perpendicularly or obliquely onto one end of said rod part and which protrudes over the upper side of the rod part (80);

   d) at the very top the plug-in plate (81) has a bevelled edge (83) which points in the axial direction of the rod part (80) and can be split up into two tongues (83,83) by a central indentation (82); and

   e) the fitting of the supporting arm (8) on the shaped rod (5) is only possible by raising the free end of the rod part (80) with respect to the horizontal, bringing the bevelled edge (83) from below the shaped rod (5) up to the shaped rod (5) and lowering the free end of the rod part (80) into the end position after the fitting;

   f) the shaped rod (5) is provided with a longitudinal groove (50) which is accessible from below for the engagement of the bevelled edge (83) over the entire length of the groove (50) or which is accessible only at fitting positions following one another in a grid shape, characterized in that

   g) the shaped rod (5), which is preferably a T-section or angle section, is placed with its base portion (53) onto a supporting structure (9) or is placed into a groove (93) incorporated horizontally in the supporting structure (9) so that the free portion of the central limb (54) of the shaped rod (5) extends from the supporting structure (9) into the room;

   h) the underside of the central limb (54) has a longitudinal groove (50) which ascends obliquely with respect to its free outer edge and which remains accessible even with the shaped rod (5) placed in it, and the bevelled edge (83) of the plug-in plate (81) penetrates into the said groove if a supporting arm (8) is fitted; and

   i) in the fitted end position of the supporting arm (8) the flat portion (84) of the plug-in plate (81) is supported on the supporting structure (9) or on a facing attached on it.
6. Display device according to Claim 5, characterized in that the groove (50) has a widened entrance opening (57), a minimum depth to receive at least the substantial part of the length of the bevelled edge (83) and an oblique surface (58) which faces the outer edge of the central limb (54) and on which in the fitted state the bevelled edge (83) comes to rest, as a result of which the bevelled edge (83) can be pushed along the oblique surface (58) to a greater or lesser extent into the groove (50) and dimensional tolerances are thus compensated for.
7. Display device according to Claim 5 or 6, characterized in that

   a) the groove (50) of the shaped rod (5), which is placed into the groove (93) provided in the supporting structure (9), is accessible only at spaced-apart, defined fitting positions for the fitting of the bevelled edge (83) of the plug-in plate (81) on the supporting arm (8);

   b) the fitting positions are formed by systematically successive clearances (59) on the underside (56) of the shaped rod (5); and

   c) outside the clearances (59) the underside (56) extends, if possible without any gaps, as far as the supporting structure (9).
8. Display device for the presentation of goods having:

   a) at least one shaped rod (6) fastened at least essentially horizontally on a supporting structure (9); and

   b) at least one supporting arm (8) which can be fitted on the shaped rod (6),

   c) the supporting arm (8) comprising a rod part (80) and a plug-in plate (81) which is attached perpendicularly or obliquely onto one end of said rod part and which protrudes over the upper side of the rod part (80);

   d) at the very top the plug-in plate (81) has a bevelled edge (83) which points in the axial direction of the rod part (80) and can be split up into two tongues (83,83) by a central indentation (82); and

   e) the fitting of the supporting arm (8) on the shaped rod (6) is only possible by raising the free end of the rod part (80) with respect to the horizontal, bringing the bevelled edge (83) from below the shaped rod (6) up to the shaped rod (6) and lowering the free end of the rod part (80) into the end position after the fitting;

   f) the shaped rod (6) is provided with a longitudinal groove (60) which is accessible from below for the engagement of the bevelled edge (83) over the entire length of the groove (50) or which is accessible only at fitting positions following one another in a grid shape, characterized in that

   g) the shaped rod (6) is placed with its placing-on edge (63) onto the supporting structure (9) and is fastened thereon;

   h) the bottom of the shaped rod (6) has a longitudinal groove (60) which ascends obliquely with respect to its free front edge (62) and which remains accessible even with a shaped rod (6) placed in it, and the bevelled edge (83) of the plug-in plate (81) penetrates into the said groove if a supporting arm (8) is fitted; and

   i) in the fitted end position of the supporting arm (8) the flat portion (84) of the plug-in plate (81) is supported on the supporting structure (9) or on a facing attached on it.
9. Display device according to Claim 8, characterized in that the groove (60) has an entrance opening (67), a minimum depth to receive at least the substantial part of the length of the bevelled edge (83) and an internal oblique surface (68) on which in the fitted state the bevelled edge (83) comes to rest, as a result of which the bevelled edge (83) can be pushed along the oblique surface (58) to a greater or lesser extent into the groove (60) and dimensional tolerances are thus compensated for.
10. Display device according to Claim 8 or 9, characterized in that

    a) the groove (60) of the shaped rod (6), which is placed by its placing-on edge (63) onto the supporting structure (9), is accessible only at spaced-apart, defined fitting positions for the fitting of the bevelled edge (83) of the plug-in plate (81) on the supporting arm (8);

    b) the fitting positions are formed by systematically successive clearances (69) on the underside (66) of the shaped rod (6); and

    c) outside the clearances (69) the underside (66) extends, if possible without gaps, as far as the supporting structure (9).
11. Display device for the presentation of goods having:

    a) at least one shaped rod (7) fastened at least essentially horizontally on a supporting structure (9), and

    b) at least one supporting arm (8) which can be fitted on the shaped rod (7),

    c) the supporting arm (8) comprising a rod part (80) and a plug-in plate (81) which is attached perpendicularly or obliquely onto one end of said rod part and which protrudes over the upper side of the rod part (80);

    d) at the very top the plug-in plate (81) has a bevelled edge (83) which points in the axial direction of the rod part (80) and can be split up into two tongues (83,83) by a central indentation (82); and

    e) the fitting of the supporting arm (8) on the shaped rod (7) is only possible by raising the free end of the rod part (80) with respect to the horizontal, bringing the bevelled edge (83) from below the shaped rod (7) up to the shaped rod (7) and lowering the free end of the rod part (80) into the end position after the fitting;

    f) the shaped rod (7) is provided with a longitudinal groove (70) which is accessible from below for the engagement of the bevelled edge (83) over the entire length of the groove (70) or which is accessible only at fitting positions following one another in a grid shape, characterized in that

    g) the shaped rod (7) is inserted into the supporting structure (9);

    h) the underside of shaped rod (7) has a longitudinal groove (70) which ascends obliquely with respect to its free outer edge (72) and which remains accessible even with the shaped rod (7) placed in the supporting structure (9), and the bevelled edge (83) of the plug-in plate (81) penetrates into the said groove (70) if a supporting arm (8) is fitted;

    i) a slotted grid (743) is provided at the section of the shaped rod (7) which projects from the front side (90) of the supporting structure (9), into the slots (744) of the slotted grid (743) hanger arms (8') can be fitted in from above the shaped rod (7); and

    j) in the fitted end position of the supporting arm (8) the flat portion (84) of the plug-in plate (81) is supported on the supporting structure (9) or on a facing attached on it.
12. Display device according to Claim 11, characterized in that

    a) the supporting structure (9) consists of individual panels (96), a respective shaped rod (7) is inserted therebetween;

    b) the longitudinal edges of the both panels (96,96) enclosing respectively one shaped rod (7) are assembled together with a base limb (73) of the shaped rod (7) according to the principle of slit and tongue;

    c) the shaped rod (7) has a back section (740) bridging-over the edges of the assembled panels (96,96) on their rear sides; and

    d) the back section (740) can be broadened with extensions (741) folded forwards forming a respective screw groove (742), which can be used for the insertion of fastening elements (990).
13. Display device according to Claim 11 or 12, characterized in that

    a) on the rear side of the shaped rod (7) at least one counterbracket (99) is fixed, on which further shaped rods (7) present within the supporting structure (9) can also be fastened;

    b) the counterbracket (99) serves for fixing the panels (96) assembled to the shaped rods (7), which panels (96) form the supporting structure (9); and

    c) the display device as a whole is fastened to a rear wall, which is done either by means of the at least one counterbracket (99) or by fastening through one or more shaped rods (7).
14. Display device according to one of the Claims 11 to 13, characterized in that

    a) the groove (70) is only accessible in the region of systematic clearances for fitting in supporting arms (8) with their plug-in plates (81), the clearances at the underside of the shaped rod (7) either

    b) formed by passing through slots (744) of the slotted grid (743); or

    c) the slots (744) and the clearances are offset to each other.
15. Display device according to one of the Claims 11 to 14, characterized in that

    a) a hanger arm (8') has at its end facing towards the supporting structure (9) a plug-in plate (81'), on which a rod part (80') joins extending into the space;

    b) the plug-in plate (81') has a hook part (83') intended to engage into a slot (744) and to embrace the front edge (72) of the shaped rod (7); and

    c) the plug-in plate (81') is penetrated by a stump (88') of the rod part (80'), which stump (88') in the fitted in state touches against the front side (90) of the supporting structure (9); or

    d) a bevelled edge on the plug-in plate (81') directed towards the supporting structure (9) is provided, which edge in the fitted in state touches against the front side (90) of the supporting structure (9).
16. Display device according to one of the Claims 11 to 15, characterized in that a plug-in plate (81,81') has on one side a tongue (83) and on the other side a hook part (83'), so that the same supporting arm (8) or hanger arm (8') can be fitted in from below the shaped rod (7) into the groove (70) as supporting arm (8) or from above the shaped rod (7) into the slotted grid (743) as hanger arm (8').
17. Display device according to one of Claims 1 to 16, characterized in that

    a) the shaped rod (3,5,6,7) is designed as a rod piece which is of a length which proportionally is of the width of the supporting structure (9), as a result of which a plurality of rod pieces can be arranged in lines and rows on the supporting structure (9); and

    b) both the front side (90) and the rear side (92) of the supporting structure (9) can be occupied by rod pieces of the shaped rod (3,5,6,7).
18. Display device according to Claim 17, characterized in that

    a) the shaped-rod piece (3) has spaced-apart thickened portions (13) for placement onto the front side (90) and/or rear side (92) of the supporting structure (9);

    b) the plug-in plate (81) of a fitted supporting arm (8) comes to lie between two thickened portions (13) or with its indentation (82) engages around a thickened portion (13);

    c) in addition to a shaped-rod piece (1,2,3) which is arranged on one side (90,92) of the supporting structure (9), a shaped-rod piece (3) lying opposite on the other side (92,90) of the supporting structure (9) can be provided; and

    d) shaped-rod pieces (3) which lie opposite one another in pairs are connected, preferably screwed, to one another through the supporting structure (9).
19. Display device according to Claim 17, characterized in that

    a) the shaped-rod piece (6) is provided for placement onto the front side (90) and/or rear side (92) of the supporting structure (9);

    b) the plug-in plate (81) of a fitted supporting arm (8) comes to lie in a freely selectable manner at any position along the groove (60) or only at the systematically successive fitting positions within the clearances (69);

    c) in addition to a shaped-rod piece (6) arranged on one side (90,92) of the supporting structure (9), a shaped-rod piece (6) which lies opposite on the other side (92,90) of the supporting structure (9) can be provided; and

    d) shaped-rod pieces (6) which lie opposite one another in pairs are connected, preferably screwed, to one another through the supporting structure (9).
20. Display device according to one of the Claims 1, 4, 5, 8 or 11, characterized in that the plug-in plate (81) has a thickness which increases from the bevelled edge (83) towards the flat portion (84), as a result of which the rod part 80 of a fitted supporting arm (8) is caused to have a slight ascent into the room in order to avoid a visually disadvantageous downward tendency of the fitted supporting arm (8) and at the outset to compensate for a downwards bending at high load.
21. Display device according to one of the Claims 1, 4, 5, 8, 11, 15 or 16, characterized in that

    a) the rod parts (80,80') of the fittable supporting arms (8) or hanger arms (8') are of differently selectable lengths and direction of extent and serve directly as goods carriers; or

    b) support the goods carriers, such as transverse rods (86) and shelves (87).
22. Display device according to Claim 21, characterized in that supporting arms (8) and/or hanger arms (8') which have differently configured rod parts (80,80') and support the goods carriers (86,87) in horizontal planes lying one above another are fitted into a shaped rod (3,5,6,7).

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