EP0901115B1 - Werbeträgervorrichtung für PKW-Kofferraumdeckel - Google Patents

Werbeträgervorrichtung für PKW-Kofferraumdeckel Download PDF

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Publication number
EP0901115B1
EP0901115B1 EP98111597A EP98111597A EP0901115B1 EP 0901115 B1 EP0901115 B1 EP 0901115B1 EP 98111597 A EP98111597 A EP 98111597A EP 98111597 A EP98111597 A EP 98111597A EP 0901115 B1 EP0901115 B1 EP 0901115B1
Authority
EP
European Patent Office
Prior art keywords
advertising
vehicles
poster
luggage compartment
wtv
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP98111597A
Other languages
English (en)
French (fr)
Other versions
EP0901115A1 (de
Inventor
Ralf A. Wuschek
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Individual
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Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP0901115A1 publication Critical patent/EP0901115A1/de
Application granted granted Critical
Publication of EP0901115B1 publication Critical patent/EP0901115B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/048—Advertisement panels on sides, front or back of vehicles

Definitions

  • the invention relates to advertising media devices (hereinafter WTV called) in the field of transport advertising, which is used to attach posters and stickers are used.
  • WTV advertising media devices
  • Advertising media devices are used in various forms; classic examples are the advertising pillar and billboards which are often in Conurbations are used. There are posters in the transport advertising often their application area on the vertical rear sides of buses and Trams as well as on the vertical surfaces of commercial vehicles like taxis or company vehicles. See also that in document US-A-4,346,529 illustrated example from the prior art.
  • the invention relates to a device that also allows Trunk lid of notchback and hatchback cars an advertising space in such a way favorable angle to attach that the advertising message from subsequent traffic as well as passers-by.
  • An advantage of the invention is that the WTV at any time without the trunk lid great effort can be dismantled and the car can also be used at short notice Advertising can be used.
  • the WTV can be of any dimensions and therefore for every type of car and after individual customer requirements are produced.
  • the advertising poster is placed on the large WTV area (A), which points to the rear from the vehicle's perspective.
  • the attachment of the advertising poster on this The surface is made using self-adhesive and removable PVC film Sililkonbasis.
  • the WTV is attached to the trunk lid itself by means of a removable one Bolted and / or clamped connections, each designed specifically for the type of car Need to become.
  • the transition between the trunk lid and the WTV can with a silicone lip (B) against the ingress of liquid and dirt to be protected.

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Vehicle Step Arrangements And Article Storage (AREA)

Description

Die Erfindung bezieht sich auf der Werbeträgervorrichtungen (nachfolgend WTV genannt) im Bereich der Verkehrsmittelwerbung, die zur Anbringung von Plakaten und Aufklebern eingesetzt werden.
Werbeträgervorrichtungen kommen in verschiedensten Formen zum Einsatz; klassische Beispiele sind die Litfaßsäule und Plakatwände die vielfach in Ballungsgebieten eingesetzt werden. In der Verkehrsmittelwerbung finden Plakate häufig ihre Einsatzfläche an den senkrechten Heckseiten von Bussen und Straßenbahnen sowie an den senkrechten Flächen von gewerblich genutzten Pkws wie Taxen oder Firmenfahrzeugen. Siehe auch das im Dokument US-A-4 346 529 illustrierte Beispiel aus dem Stand der Technik.
Gegenstand der Erfindung ist eine Vorrichtung, die es ermöglicht, auch auf Kofferaumdeckeln von Stufen- und Fließheck-Pkws eine Werbefläche in einem so günstigen Winkel anzubringen, daß die Werbebotschaft vom nachfolgenden Verkehr sowie von Passanten zur Kenntnis genommen werden kann.
Ein Vorteil der Erfindung ist, daß die WTV jederzeit vom Kofferraumdeckel ohne großen Aufwand demontierbar ist und der PKW somit auch kurzfristig ohne Werbung genutzt werden kann.
Der WTV kann in beliebigen Abmessungen und somit für jeden Pkw-Typ und nach individuellen Kundenwünschen hergestellt werden.
Nachfolgend wird die Erfindung anhand zweier Modellbeispiele und mit Bezug auf die beiliegenden Zeichnungen näher erläutert, wobei
  • Abbildung 1 einen WTV zeigt, dessen Plakatfläche in einem frei zu definierendem Winkel zwischen 1° und 89° zum Kofferraumdeckel liegen kann, und
  • Abbildung 2 eine WTV-Variante zeigt bei dem die Plakatfläche im Winkel von 90° zur Fahrbahn liegt.
    • Das Aufbringen des Werbeplakats erfolgt auf der großen WTV-Fläche (A), welche aus Fahrzeugsicht nach hinten zeigt. Die Befestigung der Werbeplakats auf dieser Fläche erfolgt mittels selbstklebender und wieder entfernbarer PVC-Folie auf Sililkonbasis.
    Die Befestigung der WTV auf dem Kofferraumdeckel selbst erfolgt mittels lösbarer Schraub- und/oder Klemmverbindungen die jeweils Pkw-Typ-spezifisch konstruiert werden müssen. Der Übergang zwischen dem Kofferaumdeckel und der WTV kann mittels einer Silikonlippe (B) gegen das Eindringen von Flüssigkeit und Dreck geschützt werden.

    Claims (1)

    1. Werbeträgervorrichtung zur Anbringung auf Kofferraumdeckeln, dadurch gekennzeichnet, dass mittels der Vorrichtung eine ebene Fläche erzeugt wird, die einerseits die Anbringung eines Plakates erlaubt und andererseits durch die Wahl eines fahrzeug-spezifischen Neigungswinkel, der Fläche im Vergleich zum ursprünglichen Neigungswinkel des Kofferraumdeckels, die Sichtbarkeit des Plakates für rückwärtige Verkehrsteilnehmer erlaubt und
      dass das gesamte Gehäuse aus einer Kunststoff und/oder Metallform besteht und mit dem KFZ-Kofferraumdeckel ein formschlüssige jedoch jederzeit lösbare Verbindung eingeht.
    EP98111597A 1997-08-09 1998-06-24 Werbeträgervorrichtung für PKW-Kofferraumdeckel Expired - Lifetime EP0901115B1 (de)

    Applications Claiming Priority (2)

    Application Number Priority Date Filing Date Title
    DE29714261U DE29714261U1 (de) 1997-08-09 1997-08-09 Werbeträgervorrichtung für Pkw-Kofferraumdeckel
    DE29714261U 1997-08-09

    Publications (2)

    Publication Number Publication Date
    EP0901115A1 EP0901115A1 (de) 1999-03-10
    EP0901115B1 true EP0901115B1 (de) 2002-03-06

    Family

    ID=8044402

    Family Applications (1)

    Application Number Title Priority Date Filing Date
    EP98111597A Expired - Lifetime EP0901115B1 (de) 1997-08-09 1998-06-24 Werbeträgervorrichtung für PKW-Kofferraumdeckel

    Country Status (3)

    Country Link
    EP (1) EP0901115B1 (de)
    AT (1) ATE214189T1 (de)
    DE (2) DE29714261U1 (de)

    Family Cites Families (8)

    * Cited by examiner, † Cited by third party
    Publication number Priority date Publication date Assignee Title
    DE8411240U1 (de) 1984-09-20 Szakacs, Ferenc, 8000 München Magnetplatten-Haftträger für Kraftfahrzeuge
    US2620579A (en) 1950-08-17 1952-12-09 John E Dienes Advertising sign holder for automobiles
    DE1681892U (de) 1954-02-23 1954-08-19 Willi Hauth Einhaengbares firmenreklameschild fuer personenkraftwagen mit luftgekuhltem heckmotor.
    US2812605A (en) 1954-07-28 1957-11-12 William E Whaley Mobile signs
    US2836913A (en) 1955-06-21 1958-06-03 Daniel E Thomson Advertising sign structure for mounting on vehicles
    US3949503A (en) * 1973-09-17 1976-04-13 Waress Edward T Emergency warning device
    US4346529A (en) * 1981-01-27 1982-08-31 Keller Louis D Advertising display for pick-up trucks or similar vehicles
    US5255464A (en) * 1989-09-27 1993-10-26 Marecek Robert L Tailgate sign

    Also Published As

    Publication number Publication date
    DE29714261U1 (de) 1998-01-15
    DE59803253D1 (de) 2002-04-11
    EP0901115A1 (de) 1999-03-10
    ATE214189T1 (de) 2002-03-15

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