EP0835564B1 - Method and arrangement for the transmitter-related detection of listener-related data - Google Patents

Method and arrangement for the transmitter-related detection of listener-related data Download PDF

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Publication number
EP0835564B1
EP0835564B1 EP96920701A EP96920701A EP0835564B1 EP 0835564 B1 EP0835564 B1 EP 0835564B1 EP 96920701 A EP96920701 A EP 96920701A EP 96920701 A EP96920701 A EP 96920701A EP 0835564 B1 EP0835564 B1 EP 0835564B1
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EP
European Patent Office
Prior art keywords
listener
viewer
data
transmitter
entry unit
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EP96920701A
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German (de)
French (fr)
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EP0835564A1 (en
Inventor
Alexander Zeitelhack
Gert Zimmer
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Bci-Rundfunkberatung & Co Handels KG GmbH
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Bci-Rundfunkberatung & Co Handels KG GmbH
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28—Arrangements for simultaneous broadcast of plural pieces of information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09—Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14—Arrangements for conditional access to broadcast information or to broadcast-related services
    • H04H60/23—Arrangements for conditional access to broadcast information or to broadcast-related services using cryptography, e.g. encryption, authentication, key distribution

Definitions

  • the present invention relates to a method and an associated system for the transmitter-related recording of audience or viewer-side data of a specific viewer or listener of a broadcaster within a variety of Spectators or listeners.
  • the described conventional method of polling viewers is based on the use of statistical methods with a not insignificant Uncertainty and uncertainty of prognosis.
  • the behavior of the viewer or Listener and potential consumer can only be documented and not influenced.
  • the Attention of the viewer or listener while broadcasting the Advertising message cannot be influenced or maintained.
  • the invention is based on the object, a method and a Offer attachment, with the behavior of the specific viewer or listener recorded and documented in the short term and especially also in the long term, and at the same time the number or frequency of viewers or listeners is increased can.
  • a transmitter is initially provided which broadcast messages transmitted in addition to the broadcast program in the form of Passwords or in clear contrast to the rest of the program standing sound patterns on one Sends out audience or audience.
  • the transmitter can be a radio station or be a TV station.
  • the transmitter is now with a number of listeners or via a data connection viewer-side data input units (e.g. PC's) connected, whereby the Operating states of these data entry units can be detected.
  • a data connection viewer-side data input units e.g. PC's
  • the viewer or listener can enter the input errors Change the operating states of his data entry unit. These changes are used by both the viewer 's data entry unit or Listener as well as related to the transmitter Data processing network captured.
  • the listener or viewer-side data input unit with any number of additional viewers or listeners connect and exchange data operate.
  • the data processing network determines that the viewer or listener has recognized the encrypted transmission message and has accordingly triggered input commands with a change in the operating state of the data input unit on the listener or viewer side caused thereby.
  • the method according to the invention is thus able to receive a encrypted broadcast message by the viewer or listener via the respective operating states of the viewer or listener to capture and to the listener or viewer-side data input unit document.
  • the broadcast message was sent from Spectators or listeners actively perceived.
  • the individual viewer or Now listeners by "crediting" an information unit (e.g. by Time units in the form of "audience minutes or audience minutes”) on a [in the] listener or viewer related [data entry unit set up] or be “rewarded” to a memory on the listener or viewer side. So it can a “credit account” can be set up, which depends on the Operating states of the listener or viewer-side data input unit is increased.
  • the viewer or listener can be active and long listening will be “rewarded” if, for example, he such "credit balance” (e.g. in the form of collected "viewers or Audience minutes ”) is compensated or take part in a raffle may.
  • the "credit balance" of the listener or viewer-related Memory or the memory of the listener or viewer Data entry unit also via the data processing network simply as an overview about the length of time the viewer or listener stays with a particular Broadcast message are queried and thus serves as an important tool for Capture viewer or listener behavior in relation to certain Broadcast messages.
  • the reception effectiveness of the respective encrypted transmission messages is directly at the operating states of the listeners or viewers
  • Data input units can be read and can therefore be changed by changing the encrypted transmission messages and new recording of the operating states of the Data entry units are improved and optimized.
  • the data processing network between the listener or viewer Data input unit and the transmitter is arranged, a further connection of the with the respective listener or viewer-side data input unit effect viewers or listeners connected to a data network.
  • the respective viewer or listener has the data input unit assigned to him activated. This can be done by entering keywords or by introducing a coded ID card. Only then is the respective listener or viewer-side data input unit to the central data processing network connected and is therefore also connected to the transmitter. In case of Activation via identification cards can also be found in standard credit cards or Euro-Check cards integrated identification cards.
  • such an identification card can be provided with a storage medium be, in which, for example, data of [in the listener or viewer side Data input unit integrated] are imported and thus for example the "credit balance" directly on the ID card of the Viewer or listener can be noted.
  • the system according to the invention looks alongside a transmitter Data processing network, which with listeners or viewers Data input units for querying the operating states is connected and also connections to other viewers or listeners of an (external) Owns and can produce data network. About the depending on the encrypted broadcast information from the viewer or listener at the listener or input commands entered by the viewer the operating states of the listener or viewer-side data input units changed what can be detected by querying the data processing network can.
  • the data input unit can now be used as a stationary data input station (e.g. PC) or on the other hand as non-stationary Mobile input element, which is for example designed in a miniaturized form is and can be constantly carried by the viewer or listener.
  • a stationary data input station e.g. PC
  • non-stationary Mobile input element which is for example designed in a miniaturized form is and can be constantly carried by the viewer or listener.
  • a mobile input element "fed” with input commands can then for example to a stationary or audience side Data entry station can be connected for data query and it can Operating states can be queried via the data processing network.
  • the mobile input element has direct radio contact with the data processing network and the input commands the mobile input element and the resulting operating states be queried directly from the data processing network.
  • the data processing network 5 is connected to a stationary listener or viewer-side data input unit 4 and to a number of further viewers or listeners T 1 -T N. Further listener or viewer-side data input units 4 ′ and 4 ′′ can optionally be activated or (as shown in FIG. 1) deactivated connected to the data processing network 5 and successively switched on or queried simultaneously via the data processing network 5.
  • the viewer or listener 2 hears a transmission message 7 from the transmitter and then replaces the data input unit 4 assigned to it Input commands in different operating states, from the Data processing network 5 are queried.
  • the data processing network 5 also serves to establish a direct connection for data exchange with the viewers or listeners T 1 - T N.
  • FIG. 1 shows stationary data entry stations 4, 4 'and 4 "(e.g. PC's), the cable connection to the data processing network 5 in connection stand, are in the embodiment of FIG. 2 mobile input elements 8, 8 'and 8 "mapped by sending radio messages 9 with the Data processing network 5 are connected and also by this (in principle queried and managed similarly to a stationary data input unit 4) can be.
  • stationary data entry stations 4, 4 'and 4 " e.g. PC's
  • the cable connection to the data processing network 5 in connection stand are in the embodiment of FIG. 2
  • mobile input elements 8, 8 'and 8 "mapped by sending radio messages 9 with the Data processing network 5 are connected and also by this (in principle queried and managed similarly to a stationary data input unit 4) can be.
  • Such mobile input elements 8, 8 'and 8 can by the viewer or Listener 2 can be carried easily.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Radar Systems Or Details Thereof (AREA)
  • Circuits Of Receivers In General (AREA)

Abstract

The invention concerns a method and arrangement for the transmitter-related detection of listener-related data concerning a particular listener (2) of the transmitter (1) among a plurality of listeners (2). Coded transmission messages are emitted via a transmitter (1), in particular a radio transmitter, to the listeners (2). Via a data link (3), the transmitter (1) interrogates individual listeners (2) on the respective operating state of a listener-related data-input station (4) with reference to the coded transmission messages and a listener-related memory (6) is assigned given values as a function of the interrogation result.

Description

Die vorliegende Erfindung betrifft ein Verfahren sowie eine zugehörige Anlage zur senderbezogenen Erfassung von zuhörer- oder zuschauerseitigen Daten eines konkreten Zuschauers oder Zuhörers eines Senders innerhalb einer Vielzahl von Zuschauern oder Zuhörern.The present invention relates to a method and an associated system for the transmitter-related recording of audience or viewer-side data of a specific viewer or listener of a broadcaster within a variety of Spectators or listeners.

Im Bereich der werbeunterstützten Absatzförderung von Produkten besteht ein großes Interesse daran, die Reaktionen der Adressaten einer Werbebotschaft (also z.B. des Zuhörers einer bestimmten Radiosendung) zu erfassen und auszuwerten. Überlicherweise werden Zufallsbefragungen durchgeführt und wird ein begrenzter Personenkreis über bestimmte mit Werbebotschaften in Verbindung stehende Sachverhalte befragt. In diesem Zusammenhang interessiert besonders, ob die befragte Person eine Werbebotschaft attraktiv und überzeugend findet und hierdurch unter Umständen eine Kaufhandlung ausgelöst wird.In the area of advertising-supported sales promotion of products there is a great interest in the reactions of the addressees of an advertising message (i.e. e.g. of the listener of a specific radio broadcast) to record and evaluate. Random surveys are usually conducted and become more limited Group of people about certain related to advertising messages Issues questioned. In this context, we are particularly interested in whether the respondent finds an advertising message attractive and convincing and this may trigger a purchase.

Nach Auswertung einer Reihe derartiger Zufallsbefragungen eines kleineren und relativ beschränkten Personenkreises können mit Hilfe statistischer Methoden Aussagen über die Attraktivität und Wirksamkeit von Werbebotschaften für die Käufer- und Konsumentengesamtheit getroffen werden und kann gegebenenfalls die Werbebotschaft zur Absatzunterstützung des jeweiligen Produkts an die bei der Befragung zutage getretenen Bedürfnisse und Wünsche der Adressaten angepaßt werden.After evaluating a series of such random surveys of a smaller and Relatively limited groups of people can use statistical methods Statements about the attractiveness and effectiveness of advertising messages for the Buyer and consumer population can be taken and if necessary the advertising message to support the sales of the respective product to the needs and desires of the addressees that emerged from the survey be adjusted.

Das geschilderte herkömmliche Verfahren der Zuschauerbefragung ist aufgrund der Verwendung statistischer Methoden mit einer nicht unerheblichen Unsicherheit und Prognoseunschärfe behaftet. Das Verhalten des Zuschauers oder Zuhörers und potentiellen Konsumenten kann nur dokumentiert und nicht beeinflußt werden. Außerdem kann die Aufmerksamkeit des Zuschauers oder Zuhörers während des Sendens der Werbebotschaft nicht beeinflußt oder aufrechtgehalten werden.The described conventional method of polling viewers is based on the use of statistical methods with a not insignificant Uncertainty and uncertainty of prognosis. The behavior of the viewer or Listener and potential consumer can only be documented and not influenced. In addition, the Attention of the viewer or listener while broadcasting the Advertising message cannot be influenced or maintained.

Aus der US 4 926 255 ist ein Verfahren sowie ein System bekannt, bei welchem ein Fernsehteilnehmer über eine Tastatur eine Reaktion auf ein Fernsehprogramm eingeben kann. Die eingegebene Antwort wird nun über eine beim Teilnehmer vorhandene Vergleichsschaltung mit einer abgelegten "richtigen" Antwort verglichen. Bei zutreffender Übereinstimmung wird dies jeweils beim Teilnehmer abgespeichert oder auf einem entsprechenden Zertifikat ausgedruckt.A method and a system are known from US Pat. No. 4,926,255 a television subscriber using a keyboard to respond to a television program can enter. The answer entered is now via a at the participant existing comparison circuit with a stored "correct" answer compared. If the match is correct, this will apply to the participant saved or printed out on a corresponding certificate.

Der Erfindung liegt nunmehr die Aufgabe zugrunde, ein Verfahren sowie eine Anlage anzubieten, womit das Verhalten des konkreten Zuschauers oder Zuhörers kurzfristig sowie vor allem auch langfristig erfaßt und dokumentiert, und gleichzeitig die Zuschauer- oder Zuhörerzahl und -frequenz gesteigert werden kann.The invention is based on the object, a method and a Offer attachment, with the behavior of the specific viewer or listener recorded and documented in the short term and especially also in the long term, and at the same time the number or frequency of viewers or listeners is increased can.

Die Aufgabe wird hinsichtlich des Verfahrens durch kennzeichnende Merkmale des Patentanspruchs 1 gelöst. Vorteilhafte Ausführungsformen des Verfahrens werden durch die Unteransprüche 2 - 10 realisiert. Im Hinblick auf die Anlage wird die Aufgabe durch den kennzeichnenden Teil des Patentanspruchs 11 mit vorteilhaften Ausführungsformen in den Ansprüchen 12 und 13 gelöst. With regard to the method, the task is characterized by characteristic features of claim 1 solved. Advantageous embodiments of the method are realized by subclaims 2 - 10. With regard to the facility is the task by the characterizing part of claim 11 advantageous embodiments in claims 12 and 13 solved.

Im Gegensatz zum Stand der Technik wird bei der Erfindung durch den direkten Vergleich der eingegebenen Daten mit den Sollwerten sowie durch das Abfragen des zuhörer- oder zuschauerbezogenen Guthabenkontos - beides durch den Sender - eine exakte Istzustandserfassung des Zuschauer- oder Zuhörerverhaltens sowohl über kurze als auch längere Zeiträume ermöglicht.In contrast to the prior art, in the invention, the direct Comparison of the entered data with the target values and by querying the listener or viewer-related credit account - both by the broadcaster - an exact recording of the current state of viewer or listener behavior over short as well as longer periods.

Beim erfindungsgemäßen Verfahren ist zunächst ein Sender vorgesehen, der zusätzlich zum Sendeprogramm übertragene Sendebotschaften in Form von Kennwörtern oder im deutlichen Kontrast zum sonstigen Programmverlauf stehenden Tonmustern an einen Zuschauer- oder Zuhörerkreis aussendet. Der Sender kann ein Rundfunksender oder ein Fernsehsender sein.In the method according to the invention, a transmitter is initially provided which broadcast messages transmitted in addition to the broadcast program in the form of Passwords or in clear contrast to the rest of the program standing sound patterns on one Sends out audience or audience. The transmitter can be a radio station or be a TV station.

Über eine Datenverbindung ist der Sender nun mit einer Reihe zuhörer- oder zuschauerseitigen Dateneingabeeinheiten (z.B. PC's) verbunden, wodurch die Betriebszustände dieser Dateneingabeeinheiten erfaßt werden können.The transmitter is now with a number of listeners or via a data connection viewer-side data input units (e.g. PC's) connected, whereby the Operating states of these data entry units can be detected.

Durch Eingabebefehler kann der jeweilige Zuschauer oder Zuhörer die Betriebszustände seiner Dateneingabeeinheit verändern. Diese Veränderungen werden von einem sowohl mit der Dateneingabeeinheit des Zuschauers oder Zuhörers als auch mit dem Sender in Verbindung stehenden Datenverarbeitungsnetz erfaßt.The viewer or listener can enter the input errors Change the operating states of his data entry unit. These changes are used by both the viewer 's data entry unit or Listener as well as related to the transmitter Data processing network captured.

Über eine derartiges Datenverarbeitungsnetz kann die zuhörer- oder zuschauerseitige Dateneingabeeinheit mit einer beliebig großen Anzahl von weiteren Zuschauern oder Zuhörern in Verbindung treten und Datenaustausch betreiben.Via such a data processing network, the listener or viewer-side data input unit with any number of additional viewers or listeners connect and exchange data operate.

Falls nun die verschlüsselten Sendebotschaften, welche der Sender (u.U. zu ganz bestimmten Zeiten) aussendet und welche vom Zuschauer oder Zuhörer empfangen werden, in der Aussendung bestimmter Kennwörter besteht, welche direkt nach dem Aussenden in die zuhörer- oder zuschauerseitige Dateneingabeeinheit einzugeben sind, erfolgt durch die Eingabe des richtigen Kennworts zum richtigen Zeitpunkt durch den Zuschauer oder Zuhörer eine Umschaltung der zuhörer- oder zuschauerseitigen Dateneingabeeinheit in einen anderen Betriebszustand. If the encrypted messages that the sender (may be completely certain times) and which of the viewer or listener received, is the transmission of certain passwords, which immediately after broadcasting into the audience or viewer side Data entry unit to be entered is done by entering the correct one Password at the right time by the viewer or listener Switching the listener or viewer-side data input unit into one other operating condition.

Wenn nun festgestellt wird, daß die vom Zuschauer oder Zuhörer eingegebenen Daten mit dem vom Sender ausgesendeten Kennwort übereinstimmt, wird der aufgrund der eingegebenen Eingabebefehle erreichte Betriebszustand als "richtig" klassifiziert. Das Datenverarbeitungsnetz stellt fest, daß der Zuschauer oder Zuhörer die verschlüsselte Sendebotschaft erkannt hat und dementsprechende Eingabebefehle mit einem dadurch verursachten Wechsel des Betriebszustands der zuhörer- oder zuschauerseitigen Dateneingabeeinheit bewirkt hat.If it is now determined that the data entered by the viewer or listener matches the password transmitted by the transmitter, the operating state achieved on the basis of the input commands is classified as "correct". The data processing network determines that the viewer or listener has recognized the encrypted transmission message and has accordingly triggered input commands with a change in the operating state of the data input unit on the listener or viewer side caused thereby.

Damit ist das erfindungsgemäße Verfahren in der Lage, das Empfangen einer verschlüsselten Sendebotschaft durch den Zuschauer oder Zuhörer über die jeweiligen vom Zuschauer oder Zuhörer verursachten Betriebszustände der zuhörer- oder zuschauerseitigen Dateneingabeeinheit zu erfassen und zu dokumentieren.The method according to the invention is thus able to receive a encrypted broadcast message by the viewer or listener via the respective operating states of the viewer or listener to capture and to the listener or viewer-side data input unit document.

Falls der Zuschauer oder Zuhörer sich "richtig" verhalten hat und die gesendete verschlüsselte Sendebotschaft aufgenommen, verarbeitet und in entsprechende Eingabebefehle an der zuhörer- oder zuschauerseitigen Dateneingabeeinheit umgewandelt hat, ist das angestrebte Ziel erreicht: Die Sendebotschaft wurde vom Zuschauer oder Zuhörer aktiv wahrgenommen.If the viewer or listener behaved "correctly" and the broadcast encrypted transmission message recorded, processed and in corresponding Input commands on the listener or viewer-side data input unit has achieved the desired goal: The broadcast message was sent from Spectators or listeners actively perceived.

Durch das erfindungsgemäße Verfahren kann der einzelne Zuschauer oder Zuhörer nun durch "Gutschrift" einer Informationseinheit auf (z.B. durch Zeiteinheiten in Form von "Zuschauer- oder Zuhörerminuten") auf einem [in der] zuhörer- oder zuschauerbezogenen [Dateneingabeeinheit eingerichteten] oder einem zuhörer- oder zuschauerseitigen Speicher "belohnt" werden. Es kann also ein "Guthabenkonto" eingerichtet werden, welches abhängig von den Betriebszuständen der zuhörer- oder zuschauerseitigen Dateneingabeeinheit aufgestockt wird. Der Zuschauer oder Zuhörer kann für sein aktives und langdauerndes Zuhören "belohnt" werden, wenn er beispielsweise einen derartigen "Guthabenkontostand" (z.B. in Form von gesammelten "Zuschaueroder Zuhörerminuten") vergütet bekommt oder etwa an einer Tombola teilnehmen darf.The individual viewer or Now listeners by "crediting" an information unit (e.g. by Time units in the form of "audience minutes or audience minutes") on a [in the] listener or viewer related [data entry unit set up] or be "rewarded" to a memory on the listener or viewer side. So it can a "credit account" can be set up, which depends on the Operating states of the listener or viewer-side data input unit is increased. The viewer or listener can be active and long listening will be "rewarded" if, for example, he such "credit balance" (e.g. in the form of collected "viewers or Audience minutes ") is compensated or take part in a raffle may.

Natürlich kann der "Guthabenkontostand" des zuhörer- oder zuschauerbezogenen Speichers bzw. des Speichers der zuhörer- oder zuschauerseitigen Dateneingabeeinheit auch über das Datenverarbeitungsnetz einfach als Überblick über die Verweildauer des Zuschauers oder Zuhörers bei einer bestimmten Sendebotschaft abgefragt werden und dient damit als wichtiges Hilfsmittel zur Erfassung des Zuschauer- oder Zuhörerverhaltens in bezug auf bestimmte Sendebotschaften.Of course, the "credit balance" of the listener or viewer-related Memory or the memory of the listener or viewer Data entry unit also via the data processing network simply as an overview about the length of time the viewer or listener stays with a particular Broadcast message are queried and thus serves as an important tool for Capture viewer or listener behavior in relation to certain Broadcast messages.

Im Gegensatz zum Stand der Technik ist somit ein direkter On-Line-Zugriff auf den einzelnen Zuschauer oder Zuhörer möglich. Aufwendige und mit einer Prognoseunsicherheit behaftete Befragungen von Einzelpersonen unter Zuhilfenahme ungenauer statistischer Methoden können somit vermieden werden.In contrast to the prior art, direct on-line access is therefore possible the individual viewer or listener possible. Elaborate and with one Surveys involving individuals with forecasting uncertainty Using inaccurate statistical methods can thus be avoided become.

Die Empfangswirksamkeit der jeweiligen verschlüsselten Sendebotschaften ist direkt an den Betriebszuständen der zuhörer- oder zuschauerseitigen Dateneingabeeinheiten ablesbar und kann somit durch Änderung der verschlüsselten Sendebotschaften und Neuerfassung der Betriebszustände der Dateneingabeeinheiten verbessert und optimiert werden.The reception effectiveness of the respective encrypted transmission messages is directly at the operating states of the listeners or viewers Data input units can be read and can therefore be changed by changing the encrypted transmission messages and new recording of the operating states of the Data entry units are improved and optimized.

Abhängig von den Betriebszuständen der jeweiligen Dateneingabeeinheiten kann das Datenverarbeitungsnetz zwischen der zuhörer- oder zuschauerseitigen Dateneingabeeinheit und dem Sender angeordnet ist, eine Weiterverbindung der jeweiligen zuhörer- oder zuschauerseitigen Dateneingabeeinheit mit ebenfalls an ein Datennetz angeschlossenen Zuschauern oder Zuhörern bewirken. Depending on the operating states of the respective data entry units the data processing network between the listener or viewer Data input unit and the transmitter is arranged, a further connection of the with the respective listener or viewer-side data input unit effect viewers or listeners connected to a data network.

Zur Inbetriebsetzung des erfindungsgemäßen Verfahrens ist es erforderlich, daß der jeweilige Zuschauer oder Zuhörer die ihm zugeordnete Dateneingabeeinheit aktiviert. Dies kann durch Eingabe von Schlüsselwörtern oder durch Einführen einer codierten Kennkarte geschehen. Erst dann ist die jeweilige zuhörer- oder zuschauerseitige Dateneingabeeinheit an das zentrale Datenverarbeitungsnetz angeschlossen und steht damit auch mit dem Sender in Verbindung. Im Falle der Aktivierung über Kennkarten bieten sich auch in handelsübliche Kreditkarten oder Euro-Cheque-Karten integrierte Kennkarten an.To start up the method according to the invention, it is necessary that the respective viewer or listener has the data input unit assigned to him activated. This can be done by entering keywords or by introducing a coded ID card. Only then is the respective listener or viewer-side data input unit to the central data processing network connected and is therefore also connected to the transmitter. In case of Activation via identification cards can also be found in standard credit cards or Euro-Check cards integrated identification cards.

Außerdem kann eine derartige Kennkarte mit einem Speichermedium versehen sein, in welches beispielsweise Daten des [in die zuhörer- oder zuschauerseitige Dateneingabeeinheit integrierten] Speichers eingespielt werden und somit beispielsweise der "Guthabenkontostand" direkt auf der Kennkarte des Zuschauers oder Zuhörers vermerkt werden kann.In addition, such an identification card can be provided with a storage medium be, in which, for example, data of [in the listener or viewer side Data input unit integrated] are imported and thus for example the "credit balance" directly on the ID card of the Viewer or listener can be noted.

Indem eine derartige mit einem Speichermedium versehene Kennkarte in eine externe Dateneinheit abgefragt wird, ist es möglich, die Auswertung der Speicherinformationen der Kennkarte unabhängig vom Standort der zuhörer- oder zuschauerseitigen Dateneingabeeinheit durchzuführen.By such an identification card provided with a storage medium in a external data unit is queried, it is possible to evaluate the Storage information of the identification card regardless of the location of the listener or perform data entry unit on the spectator side.

Die erfindungsgemäße Anlage sieht neben einem Sender ein Datenverarbeitungsnetz vor, welches mit zuhörer- oder zuschauerseitigen Dateneingabeeinheiten zur Abfrage der Betriebszustände in Verbindung steht und außerdem Verbindungen zu weiteren Zuschauern oder Zuhörern eines (externen) Datennetzes besitzt und herstellen kann. Über die in Abhängigkeit von den verschlüsselten Sendeinformationen vom Zuschauer oder Zuhörer an der zuhörer- oder zuschauerseitige Dateneingabeeinheit eingegebenen Eingabebefehle werden die Betriebszustände der zuhörer- oder zuschauerseitige Dateneingabeeinheiten verändert, was durch Abfrage über das Datenverarbeitungsnetz erfaßt werden kann. The system according to the invention looks alongside a transmitter Data processing network, which with listeners or viewers Data input units for querying the operating states is connected and also connections to other viewers or listeners of an (external) Owns and can produce data network. About the depending on the encrypted broadcast information from the viewer or listener at the listener or input commands entered by the viewer the operating states of the listener or viewer-side data input units changed what can be detected by querying the data processing network can.

Die Dateneingabeeinheit kann nun zum einen als stationäre Dateneingabestation (z.B. PC) ausgeführt sein oder zum anderen als nichtstationäres Mobileingabeelement, welches beispielsweise in miniaturisierter Form ausgeführt ist und vom Zuschauer oder Zuhörer ständig mitgeführt werden kann.The data input unit can now be used as a stationary data input station (e.g. PC) or on the other hand as non-stationary Mobile input element, which is for example designed in a miniaturized form is and can be constantly carried by the viewer or listener.

Besonders interessante Ausführungsformen ergeben sich, wenn derartige Mobileingabeelemente vom Zuschauer oder Zuhörer bei sich getragen werden und an jeder beliebigen Stelle, an der eine Sendebotschaft empfangen wird (z.B. in Wartehallen oder im Taxi) eine Eingabe von Eingabebefehlen vorgenommen werden kann.Particularly interesting embodiments result when such Mobile input elements are carried by the viewer or listener and at every anywhere where a broadcast message is received (e.g. in waiting halls or in a taxi), input commands can be entered.

Ein mit Eingabebefehlen "gefüttertes" Mobileingabeelement kann dann beispielsweise an eine zuhörer- oder zuschauerseitige stationäre Dateneingabestation zur Datenabfrage angeschlossen werden und es können Betriebszustände über das Datenverarbeitungsnetz abgefragt werden.A mobile input element "fed" with input commands can then for example to a stationary or audience side Data entry station can be connected for data query and it can Operating states can be queried via the data processing network.

Eine weitere Ausführungsform besteht darin, daß das Mobileingabeelement direkten Funkkontakt mit dem Datenverarbeitungsnetz hat und die Eingabebefehle des Mobileingabeelementes sowie die hieraus resultierenden Betriebszustände direkt von dem Datenverarbeitungsnetz abgefragt werden.Another embodiment is that the mobile input element has direct radio contact with the data processing network and the input commands the mobile input element and the resulting operating states be queried directly from the data processing network.

Verfahren und Anlage sind anhand von Ausführungsbeispielen in den Zeichnungsfiguren näher erläutert. Es zeigen:

Fig. 1
eine Anlage mit stationären Dateneingabeeinheit sowie
Fig. 2
eine Anlage mit nicht-stationären Mobileingabeelemeten.
The method and system are explained in more detail using exemplary embodiments in the drawing figures. Show it:
Fig. 1
a system with a stationary data input unit and
Fig. 2
a system with non-stationary mobile input elements.

Fig. 1 zeigt einen Sender 1, der über eine Datenverbindung 3 mit einem Datenverarbeitungsnetz 5 verbunden ist. Das Datenverarbeitungsnetz 5 ist mit einer stationären zuhörer- oder zuschauerseitige Dateneingabeeinheit 4 und mit einer Reihe von weiteren Zuschauern oder Zuhörern T1 -TN verbunden. Weitere zuhörer- oder zuschauerseitige Dateneingabe-einheiten 4' und 4" können wahlweise aktiviert oder (wie in Fig. 1 abgebildet) deaktiviert mit dem Datenverarbeitungsnetz 5 verbunden sein und sukzessive zugeschaltet bzw. simultan durch über das Datenverarbeitungsnetz 5 abgefragt werden.1 shows a transmitter 1 which is connected to a data processing network 5 via a data connection 3. The data processing network 5 is connected to a stationary listener or viewer-side data input unit 4 and to a number of further viewers or listeners T 1 -T N. Further listener or viewer-side data input units 4 ′ and 4 ″ can optionally be activated or (as shown in FIG. 1) deactivated connected to the data processing network 5 and successively switched on or queried simultaneously via the data processing network 5.

Der Zuschauer oder Zuhörer 2 vernimmt eine Sendebotschaft 7 des Senders und versetzt daraufhin die ihm zugeordnete Dateneingabeeinheit 4 durch Eingabebefehle in unterschiedliche Betriebszustände, die vom Datenverarbeitungsnetz 5 abgefragt werden.The viewer or listener 2 hears a transmission message 7 from the transmitter and then replaces the data input unit 4 assigned to it Input commands in different operating states, from the Data processing network 5 are queried.

Falls die vom Zuschauer oder Zuhörer 2 eingegebenen Eingabebefehle mit Verschlüsselungen der Sendebotschaft 7 übereinstimmen, stellt das Datenverarbeitungsnetz 5 diesen Zustand der Übereinstimmung fest und spielt in einen bei diesem Ausführungsbeispiel in die Dateneingabeeinheit 4 integrierten Speicher 6 eine Information ein, die beispielsweise den "Guthabenkontostand" des Zuschauers oder Zuhörers 2 symbolisiert. Abhängig von der Reaktion des Zuschauers oder Zuhörers 2 auf die Sendebotschaft 7 kann der Zuschauer oder Zuhörer 2 die Dateneingabeeinheit 4 des öfteren in als "richtig" erkannte Betriebszustände zu versetzen, wodurch der Zuschauer oder Zuhörer 2 durch Aufstockung des Kontos der Informationseinheiten im Speicher 6 "belohnt" wird.If the input commands entered by the viewer or listener 2 with Encryption of the transmission message 7 match, that Data processing network 5 determines this state of conformity and plays in one integrated into the data input unit 4 in this exemplary embodiment Storage 6 an information that, for example, the "credit balance" symbolizes the viewer or listener 2. Depending on the reaction of the Viewers or listeners 2 to the broadcast message 7 can the viewer or Listener 2 often recognized the data input unit 4 as "correct" To put operating states, whereby the viewer or listener 2 through Increasing the account of the information units in the memory 6 is "rewarded".

Das Datenverarbeitungsnetz 5 dient außerdem zur Herstellung einer direkten Verbindung zum Datenaustausch mit den Zuschauern oder Zuhörern T1 - TN.The data processing network 5 also serves to establish a direct connection for data exchange with the viewers or listeners T 1 - T N.

Während Fig. 1 stationäre Dateneingabestationen 4, 4' und 4" zeigt (z.B. PC's), die über Kabelverbindung mit dem Datenverarbeitungsnetz 5 in Verbindung stehen, sind im Ausführungsbeispiel nach Fig. 2 Mobileingabeelemente 8, 8' und 8" abgebildet, die durch Aussenden von Funkbotschaften 9 mit dem Datenverarbeitungsnetz 5 in Verbindung stehen und auch von dieser (im Prinzip ähnlich wie eine stationäre Dateneingabeeinheit 4) abgefragt und verwaltet werden können.1 shows stationary data entry stations 4, 4 'and 4 "(e.g. PC's), the cable connection to the data processing network 5 in connection stand, are in the embodiment of FIG. 2 mobile input elements 8, 8 'and 8 "mapped by sending radio messages 9 with the Data processing network 5 are connected and also by this (in principle queried and managed similarly to a stationary data input unit 4) can be.

Derartige Mobileingabeelemente 8, 8' und 8" können vom Zuschauer oder Zuhörer 2 problemlos mitgeführt werden.Such mobile input elements 8, 8 'and 8 "can by the viewer or Listener 2 can be carried easily.

Claims (13)

  1. Method for transmitter-related registration of the reaction of a specific listener or viewer to a transmission message which is transmitted by a transmitter, in particular a radio or television transmitter, in addition to the transmitted station in the form of codewords or sound patterns which are in clear contrast to the rest of the station's schedule, with the following features:
    a) the transmission message is reproduced audibly and/or visually by a listener- or viewer-end receiver (T1-Tn) together with the transmitted station;
    b) in response to the transmission message, the listener or viewer (2) enters data into a listener- or viewer-end data entry unit (4, 4', 4");
    c) the transmitter (1) interrogates the data entry unit via a data link (3), a central data processing network (5) which connects the transmitter (1) to a plurality of listener- or viewer-end receivers (T1-Tn) and the listener- or viewer-end receivers to one another being provided as data link, characterized in that
    d) the data from the transitter entered by the listener or by the viewer (2) are checked for correspondence to prescribed desired values which are assigned to the transmission message;
    e) when the entered data correspond to the desired values, the transmitter stores response data in a listener- or viewer-related or listener- or viewer-end memory (6), which response data constitute a reward to the listener or viewer (2);
    f) the stored response data are collected in the form of a credit account;
    g) the content of the credit account is, when necessary, interrogated by the transmitter (1) via the data link in order to register the listener's reaction.
  2. Method according to Claim 1, characterized in that the listener- or viewer-end data entry unit is placed in different operating states by means of entry information from the viewer or listener.
  3. Method according to either of the preceding claims, characterized in that the operating states of the listener- or viewer-end data entry unit are detected and grouped as "correct" or "incorrect" by a programme of the data processing network (5) as a function of the correspondence or non-correspondence with the transmission message of the transmitter (1) to the viewer or listener (2).
  4. Method according to Claim 3, characterized in that, when a "correct" operating state is detected, a time unit is entered into the memory (6) of the listener- or viewer-end data entry unit, and in that the time units which have been collected in the memory (6) are classified by the data processing network (5) as listener- or viewer-related "credit".
  5. Method according to either of Claims 3 and 4, characterized in that the connection between the listener- or viewer-end data entry unit and a viewer or listener (2) is made, or prohibited, as a function of the number of time units in the memory (6).
  6. Method according to one of the preceding claims, characterized in that the connection between the listener- or viewer-end data entry unit and the transmitter (1) or at least one viewer or listener (2) is made by the viewer or listener (2) activating the listener- or viewer-end data entry unit by means of an identification card.
  7. Method according to Claim 6, characterized in that the activation of the listener- or viewer-end data entry unit is carried out by means of an identification card integrated into a credit card.
  8. Method according to either of Claims 6 and 7, characterized in that data of the memory (6) of the listener- or viewer-end data entry unit are input into a storage medium of the identification card, and in that the data which have been input into the storage medium of the identification card can be interrogated at an external data unit.
  9. Method according to one of Claims 1-4, characterized in that data entry by the viewer or listener (2) taking place in response to the transmission message takes place via a mobile data entry unit (8).
  10. Method according to Claim 9, characterized in that the mobile data entry unit (8) is in radio contact with the data processing network (5).
  11. System for transmitter-specific registration of the reaction of a specific listener or viewer to a transmission message which is transmitted by a transmitter, in particular a radio or television transmitter, in addition to the transmitted station in the form of codewords or sound patterns which are in clear contrast to the rest of the station's schedule, by the method according to one of Claims 1-10, with the following features:
    a transmitter (1), for broadcasting the transmission message together with the transmitted station to listener- or viewer-end receivers (T1-Tn);
    a central data processing network (5) which connects the transmitter (1) to a plurality of listener- or viewer-end receivers (T1-Tn) and the listener- or viewer-end receivers to one another;
    at least one listener- or viewer-end data entry unit (4, 4', 4''), which is respectively assigned to precisely one listener or precisely one viewer and is in connection with the data processing network (5), by which device data are entered by the listener or the viewer in response to the transmission message,
    characterized
    in that the data entry unit is connected in such a way that a data entry by the listener or the viewer (2) is interrogated by the transmitter (1) via the data processing network (5),
    in that the data entered by the listener or the viewer (2) are checked by the transmitter for correspondence to prescribed desired values which are assigned to the transmission message,
    in that, when the entered data correspond to the desired values, response data are stored by the transmitter in a listener- or viewer-related or listener- or viewer-end memory (6), which response data constitute a reward to the listener or viewer (2),
    in that the stored response data are collected in the form of a credit account and the content of the credit account is, when necessary, interrogated by the transmitter (1) via the data link in order to register the listener's reaction.
  12. System according to Claim 11, characterized in that the listener- or viewer-end data entry unit is designed as a fixed data entry unit (4).
  13. System according to Claim 12, characterized in that the listener- or viewer-end data entry unit is designed as a mobile data entry unit (8) and has a wire-free connection to the data processing network (5).
EP96920701A 1995-06-30 1996-06-27 Method and arrangement for the transmitter-related detection of listener-related data Expired - Lifetime EP0835564B1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE19523515A DE19523515C2 (en) 1995-06-30 1995-06-30 Process and system for the transmitter-related recording of listener-side data
DE19523515 1995-06-30
PCT/DE1996/001126 WO1997002672A1 (en) 1995-06-30 1996-06-27 Method and arrangement for the transmitter-related detection of listener-related data

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EP0835564A1 EP0835564A1 (en) 1998-04-15
EP0835564B1 true EP0835564B1 (en) 2001-09-26

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JP (1) JP2001507526A (en)
AT (1) ATE206258T1 (en)
AU (1) AU700218B2 (en)
CA (1) CA2225563A1 (en)
DE (2) DE19523515C2 (en)
WO (1) WO1997002672A1 (en)

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DE19523515C2 (en) 1998-01-29
AU700218B2 (en) 1998-12-24
DE19523515A1 (en) 1997-01-09
AU6187596A (en) 1997-02-05
ATE206258T1 (en) 2001-10-15
WO1997002672A1 (en) 1997-01-23
DE59607792D1 (en) 2001-10-31
EP0835564A1 (en) 1998-04-15
CA2225563A1 (en) 1997-01-23

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