WO1997002672A1 - Method and arrangement for the transmitter-related detection of listener-related data - Google Patents

Method and arrangement for the transmitter-related detection of listener-related data

Info

Publication number
WO1997002672A1
WO1997002672A1 PCT/DE1996/001126 DE9601126W WO9702672A1 WO 1997002672 A1 WO1997002672 A1 WO 1997002672A1 DE 9601126 W DE9601126 W DE 9601126W WO 9702672 A1 WO9702672 A1 WO 9702672A1
Authority
WO
Grant status
Application
Patent type
Prior art keywords
listener
unit
transmitter
characterized
listeners
Prior art date
Application number
PCT/DE1996/001126
Other languages
German (de)
French (fr)
Inventor
Alexander Zeitelhack
Gert Zimmer
Original Assignee
Bci-Rundfunkberatung Gmbh & Co. Handels Kg
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H20/00Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/28Arrangements for simultaneous broadcast of plural pieces of information
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H60/00Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/09Arrangements for device control with a direct linkage to broadcast information or to broadcast space-time; Arrangements for control of broadcast-related services
    • H04H60/14Arrangements for conditional access to broadcast information or to broadcast-related services
    • H04H60/23Arrangements for conditional access to broadcast information or to broadcast-related services using cryptography, e.g. encryption, authentication, key distribution

Abstract

The invention concerns a method and arrangement for the transmitter-related detection of listener-related data concerning a particular listener (2) of the transmitter (1) among a plurality of listeners (2). Coded transmission messages are emitted via a transmitter (1), in particular a radio transmitter, to the listeners (2). Via a data link (3), the transmitter (1) interrogates individual listeners (2) on the respective operating state of a listener-related data-input station (4) with reference to the coded transmission messages and a listener-related memory (6) is assigned given values as a function of the interrogation result.

Description

A method and system for transmitter-related registration of listeners related data

DESCRIPTION

The present invention relates to a method and an associated system for detecting sen¬ crude solid listeners related data of a specific listener of a transmitter within a plurality of listeners.

In the field of advertising-supported promotion of products, there is a great interest (eg the Zu¬ listener a certain radio program) to record the reactions of the addressees of an advertising message and evaluate. Customarily Random surveys are carried out and a limited number of people on certain related with advertising messages facts is questioned. In die¬ sem context particularly interested in whether the respondent an advertising message binds attractive and persuasive, and thus a buying action is triggered under certain circumstances.

After evaluating a number of such random surveys of a smaller and relatively limited group of people can make statements about the attractiveness and effectiveness of advertising messages for the buyer and Konsu¬ ment totality using statistical methods and can, if the advertising message to support sales of that product to when interviewing to light entered Bedürfhisse and wishes of the addressee to be adjusted. The described conventional method of audience survey is subject to a considerable uncertainty and forecasting uncertainty due to the use of statistical methods. The behavior of the listener and potential consumers can only be documented and not affected. In addition, the Aufmerksam¬ ness of the listener does not affect or be kept quite auf¬ during transmission of the advertising message.

The invention is based on the object to provide a method and a system to study the behavior of the actual listener while transmitting a Bot¬ shaft (in particular an advertising message) to be recorded and documented.

The object is solved by characterizing features of claim 1 concerning the method. Advantageous embodiments of the method are in the dependent claims 2 - realized 15th With regard to the plant, the object is achieved by the characterizing portion of claim 16 with advantageous embodiments in the claims. 17 and 18

In the inventive method, a transmitter of the verschlüs¬ doubted transmitting messages is first provided to a listener sends circle. The transmitter can be a Rund¬ radio transmitter or a television station.

The encryption of broadcast messages is for example in the transmission of passwords or in distinct contrast to other program during standing tone patterns.

Via a data link, the transmitter is now with a number of listeners related Da¬ teneingabeeinheiten (eg PCs), whereby the operating states of these Da¬ can be detected teneingabeeinheiten.

By entering commands the respective listener can change the operating states of its Daten¬ input unit. These changes are detected by a related both to the DA teneingabeeinheit of the listener as well as to the transmitter unit DV.

the listener related data input unit may also occur over data networks with an arbitrarily large number of other participants in connection and operate data exchange via such DV unit.

Now, if the encrypted broadcast messages which the transmitter (voted may be very particularly times) emits and which are received by the listener, is the emission of certain passwords which are entered directly after the transmission of the listener-related data input unit is effected by the input of the correct password at the right time by the listener, the listener switching-related data input unit in a different operating state.

If the DV unit now detects that the input commands entered by the audience matches the transmitted by the transmitter password, the operating condition reached based on the input input commands is classified as a "right." So the DV unit determines that the listener the encrypted broadcast message has detected and corresponding input commands is effected with a change caused by the operating state of listeners related data input unit.

Thus, the method according to the invention capable of receiving a verschlüs¬ rare broadcast message by the listener via the respective caused by the listener operating states of the listener related data input unit is to capture and menting to doku¬.

If the listener has to behave "correctly" and sent encrypted Sende¬ has recorded message, processed and converted into corresponding input commands at the zuhö¬ rerbezogenen data input unit, the desired goal is achieved: The broadcast message was actively perceived by the listener process of the invention. the single listener can now be "rewarded" on the listeners in the related data input unit eingerichte¬ th memory by "credit" on an information unit (for example, by units of time in the form of "listener minutes"). It can be set up a "credit account" which will be increased standardized depending on the operating conditions of the listener related Dateneingabeein¬. The listener can be "rewarded" for its active and long lasting listening when, for example, such a "credit balance" (eg in the form of may collected "listeners minutes") gets a refund, or to participate as in a raffle.

Of course, the "credit account balance" of the memory of listeners related Daten¬ can also be queried from the DV unit simply as an overview of the residence time of the listener at a specific broadcast message input unit and thus serves as an important tool for the detection of the listening behavior in respect to certain Sen¬ debotschaften ,

In contrast to the prior art, a direct on-line access to the individual listener is thus possible. Consuming and prone to a forecast uncertainty surveys of individuals with the help of accurate statistical methods can be avoided.

The reception efficiency of the respective encrypted broadcast messages can be read directly to the operating states of the listener related data input units and thus can be improved and optimized by changing the scrambled broadcast messages and reacquisition of Be¬ operating states of the data input units.

Depending on the operating states of the respective data input units, the DV unit, which is arranged between the listeners related data input unit and the transmitter, cause a further connection of the respective listeners related Dateneingabe¬ unit also connected to a data network subscribers. The commissioning of the inventive method, it is necessary that the je¬ stays awhile listener activates its associated data input unit. This can hen gesche¬ by entering key words or by inserting a coded identification card. Only then, the respective listeners related data input unit is connected to the central data processing unit and thus is also in communication with the transmitter. In the case of activation via ID cards integrated identity cards are one way in commercial credit cards or Euro checks cards.

In addition, such a characteristic map may be provided with a storage medium in which, for example, data of the integrier¬ th in the listeners related data input unit memory are recorded and thus, for example, the "credit account balance" may be marked directly on the characteristic map of the listener.

By adopting such provided with a storage medium ID card is scanned into an external data unit, it is possible to carry out the evaluation of the storage information of the identity card no matter where the listener-related data input unit.

The plant according to the invention provides in addition to a transmitter from a DV unit which communicates with listeners related data input units for querying the operating conditions in conjunction and also has connections to the other subscribers of a (external) data network and can produce. the operating states of zuhörerbe¬ related data input units can be changed over in response to the encrypted transmission information by the listener at the listening related Datenein¬ output unit entered input commands, which may be detected by interrogating the data processing unit.

The data input unit may be configured or the other as non-stationary mobile input element now both as a stationary data entry terminal (eg PC), wel¬ ches is, for example in miniaturized form and can be constantly carried by the listener. A particularly interesting embodiments result when such Mobileinga¬ beelemente be worn by the listener in itself and can be made an input from input commands at any point at which a broadcast message is received (for example, in waiting halls or in a taxi).

A "padded" with input commands mobile input element can then, for example, a listener-oriented patient data entry station for data acquisition angeschlos¬ sen and operating states can be queried via the DV unit.

A further embodiment is that the mobile input element has direct radio contact with the data processing unit and the input commands of the tes Mobileingabeelemen¬ and the resulting operating states are asks abge¬ directly from the DV unit.

A method and system are based on embodiments in more detail Zeichnungsfigu¬ ren explained. Show it:

1 shows a system with stationary data entry stations and

2 shows a system with non-stationary mobile input elements.

Fig. 1 shows a transmitter 1 which is connected via a data connection 3 with a DV unit 5. This DV-unit 5 is connected to a stationary listener related Datenein¬ transfer station 4, and with a number of subscribers T {-T N. More zuhörer¬ related data input stations 4 'and 4 "can be selectively activated, or (as in Fig. Mapped 1) be disabled with the DV unit 5 and successively zuge¬ switched on or be simultaneously interrogated by the DV unit 5. The listeners 2 hears a broadcast message 7 of the transmitter and offset then its associated data input station 4 by entering commands in different Be¬ operating states, which are interrogated by the data processing unit. 5

If the input commands entered by the listener 2 with encryption of Sen¬ debotschaft coincide 7, provides the data processing unit 5 this state of Übereinstim¬ mung fixed and plays in a built-in data entry station 4 memory 6, information, which, for example, the "credit account balance" symboli¬ of the listener 2 Siert. Depending on the reaction of the listener 2 in the broadcast message 7, the Zu¬ handset 2, the data input station 4 desöfteren in from the DV unit 5 as "correct" er¬ known to enable operating conditions, whereby the listener 2 is "rewarded" by increasing the account of the information units in the memory. 6

The DV-unit 5 also serves for producing a direct connection to the Da¬ tenaustausch with the participants T x - T N.

While Fig. 1 stationary data input stations 4, 4 'and 4 "shows (for example, PC's), which are connected via cable connection with the DV unit 5 in conjunction, are Ausfuhrungsbei¬ game of FIG. 2 mobile input elements 8, 8' and 8" ready which can be available by sending radio messages 9 to the data processing unit 5 in combination, and also from this (in principle, similar to a stationary data input station 4) and queried managed.

Such mobile input elements 8, 8 'and 8 "can be easily mitge¬ the listener 2 leads.

Claims

1. A method for transmitter-related registration of listeners related data of a specific listener of the transmitter within a plurality of listeners, wherein a transmitter (1), in particular a radio transmitter, encrypted Sendebot¬ properties (7) on the audience (2) are transmitted, the transmitter (1) tenverbindung a Da¬ (3) in the individual listener (2) the respective operating state ei¬ ner listeners related data input unit (4) with reference to the verschlüssel¬ th transmit messages queries and a listener related memory (6) depending on the query result, certain values ​​assigned gets.
The method of claim 1,
characterized,
that the listeners related data input unit is displaced by entering commands in unter¬ different operating states.
3. The method according to any one of the preceding claims,
characterized,
that the transmitter (1) output unit connectable via a DV-unit (5) to the listeners based Datenein¬.
4. The method according to claim 3,
characterized,
is that the data processing unit (5) via data line verbind¬ with further subscribers (T) bar.
A method according to any one of claims 3 or 4,
characterized,
that the listeners related data input unit via the DV unit (5) with the transmitter (1) and / or at least one further subscriber (T) to the exchange Datenaus¬ is connectable.
6. The method according to any one of the preceding claims,
characterized,
that the listeners related data input unit is rotated by input information of the listener in various operating states.
7. The method according to any one of the preceding claims,
characterized,
that the operating states of the listener related data input unit depending on the agreement or disagreement with an encrypted transmission message of the transmitter (1) of the listener (2) by a program of the DV unit (5) as "right" or detected "false" and grouped become.
8. The method according to claim 7,
characterized,
that in the case of detection of a "correct" operating state of a memory (6) is provided to the listeners related data input unit with an additional unit Informations¬.
9. A method according to any one of claims 7 or 8,
characterized,
that the compound is an audience-related data input station is made dependent with a Teil¬ participants (T) on the number of units of information in the memory (6) or inhibited.
10. The method of claim 8 or 9,
characterized,
that the additional information unit represents a unit time, and (6) accumulated time units in the memory by the data processing unit (5) as a listener-related "credit" to be classified.
11. The method according to any one of the preceding claims,
characterized,
that the compound of listeners related data input unit with the transmitter (1) of the DV unit (5) or at least one subscriber (T) by activating the listeners related data input unit by the listener (2).
12. The method according to claim 11,
characterized,
that activation of the listeners related data input unit map a Kenn¬ occurs.
13. The method according to claim 12,
characterized,
that activation of the listeners related data input unit via an integrated into a credit card identity card.
14. A method according to any one of claims 12 or 13,
characterized,
that data of the memory (6) of the listener related data input unit to be recorded in a storage medium of the identification card.
15. The method according to claim 14,
characterized,
-established that the data of the storage medium of the identification card can be interrogated at an external data unit.
16. Plant for transmitter-related registration of listeners related data, re insbesonde¬ by a process according to any one of claims 1 - 15,
characterized by the following features:
- a transmitter (1), in particular radio stations, for sending encrypted messages to transmit listener (2),
- a data processing unit (5), which is connected via data transmission line with the transmitter (1);
- at least one listener related data input unit that communicates with the data processing unit (5) connected to and retrieved from this and
- in communication with the data processing unit (5) participants (T), which are switched connection via the DV unit (5) is directly connected listeners related data input unit in Ver¬.
17. Plant according to claim 16,
characterized in that the listeners related data input unit as the stationary data input station (4) is executed.
18. Plant according to claim 16,
characterized,
that the listeners related data input unit as a mobile input element (8) ausge¬ leads and is in wireless communication with the data processing unit (5).
PCT/DE1996/001126 1995-06-30 1996-06-27 Method and arrangement for the transmitter-related detection of listener-related data WO1997002672A1 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
DE19523515.0 1995-06-30
DE1995123515 DE19523515C2 (en) 1995-06-30 1995-06-30 Process and apparatus for transmitter-related registration of listeners side data

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
EP19960920701 EP0835564B1 (en) 1995-06-30 1996-06-27 Method and arrangement for the transmitter-related detection of listener-related data
JP50470297A JP2001507526A (en) 1995-06-30 1996-06-27 Transmitter particular recording method and apparatus listener side data
DE1996507792 DE59607792D1 (en) 1995-06-30 1996-06-27 Method and system for transmission source tracking of listener-related data

Publications (1)

Publication Number Publication Date
WO1997002672A1 true true WO1997002672A1 (en) 1997-01-23

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Country Status (5)

Country Link
EP (1) EP0835564B1 (en)
JP (1) JP2001507526A (en)
CA (1) CA2225563A1 (en)
DE (1) DE19523515C2 (en)
WO (1) WO1997002672A1 (en)

Cited By (15)

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US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US9100132B2 (en) 2002-07-26 2015-08-04 The Nielsen Company (Us), Llc Systems and methods for gathering audience measurement data
US9197421B2 (en) 2012-05-15 2015-11-24 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9210208B2 (en) 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US9282366B2 (en) 2012-08-13 2016-03-08 The Nielsen Company (Us), Llc Methods and apparatus to communicate audience measurement information
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9336784B2 (en) 2013-07-31 2016-05-10 The Nielsen Company (Us), Llc Apparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9609034B2 (en) 2002-12-27 2017-03-28 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9667365B2 (en) 2008-10-24 2017-05-30 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US9699499B2 (en) 2014-04-30 2017-07-04 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9711153B2 (en) 2002-09-27 2017-07-18 The Nielsen Company (Us), Llc Activating functions in processing devices using encoded audio and detecting audio signatures
US9711152B2 (en) 2013-07-31 2017-07-18 The Nielsen Company (Us), Llc Systems apparatus and methods for encoding/decoding persistent universal media codes to encoded audio
US9762965B2 (en) 2015-05-29 2017-09-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US10003846B2 (en) 2009-05-01 2018-06-19 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content

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EP1156610A3 (en) 2000-05-19 2005-01-26 Martin Lotze Method and system for automatic selection of musical compositions and/or sound recordings

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Cited By (21)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9100132B2 (en) 2002-07-26 2015-08-04 The Nielsen Company (Us), Llc Systems and methods for gathering audience measurement data
US8959016B2 (en) 2002-09-27 2015-02-17 The Nielsen Company (Us), Llc Activating functions in processing devices using start codes embedded in audio
US9711153B2 (en) 2002-09-27 2017-07-18 The Nielsen Company (Us), Llc Activating functions in processing devices using encoded audio and detecting audio signatures
US9900652B2 (en) 2002-12-27 2018-02-20 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9609034B2 (en) 2002-12-27 2017-03-28 The Nielsen Company (Us), Llc Methods and apparatus for transcoding metadata
US9667365B2 (en) 2008-10-24 2017-05-30 The Nielsen Company (Us), Llc Methods and apparatus to perform audio watermarking and watermark detection and extraction
US10003846B2 (en) 2009-05-01 2018-06-19 The Nielsen Company (Us), Llc Methods, apparatus and articles of manufacture to provide secondary content in association with primary broadcast media content
US9681204B2 (en) 2011-04-12 2017-06-13 The Nielsen Company (Us), Llc Methods and apparatus to validate a tag for media
US9380356B2 (en) 2011-04-12 2016-06-28 The Nielsen Company (Us), Llc Methods and apparatus to generate a tag for media content
US9515904B2 (en) 2011-06-21 2016-12-06 The Nielsen Company (Us), Llc Monitoring streaming media content
US9838281B2 (en) 2011-06-21 2017-12-05 The Nielsen Company (Us), Llc Monitoring streaming media content
US9210208B2 (en) 2011-06-21 2015-12-08 The Nielsen Company (Us), Llc Monitoring streaming media content
US9209978B2 (en) 2012-05-15 2015-12-08 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9197421B2 (en) 2012-05-15 2015-11-24 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9282366B2 (en) 2012-08-13 2016-03-08 The Nielsen Company (Us), Llc Methods and apparatus to communicate audience measurement information
US9357261B2 (en) 2013-02-14 2016-05-31 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9313544B2 (en) 2013-02-14 2016-04-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9336784B2 (en) 2013-07-31 2016-05-10 The Nielsen Company (Us), Llc Apparatus, system and method for merging code layers for audio encoding and decoding and error correction thereof
US9711152B2 (en) 2013-07-31 2017-07-18 The Nielsen Company (Us), Llc Systems apparatus and methods for encoding/decoding persistent universal media codes to encoded audio
US9699499B2 (en) 2014-04-30 2017-07-04 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media
US9762965B2 (en) 2015-05-29 2017-09-12 The Nielsen Company (Us), Llc Methods and apparatus to measure exposure to streaming media

Also Published As

Publication number Publication date Type
CA2225563A1 (en) 1997-01-23 application
JP2001507526A (en) 2001-06-05 application
EP0835564B1 (en) 2001-09-26 grant
DE19523515C2 (en) 1998-01-29 grant
DE19523515A1 (en) 1997-01-09 application
EP0835564A1 (en) 1998-04-15 application

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