EP0807916A1 - Advertising on stamps - Google Patents

Advertising on stamps Download PDF

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Publication number
EP0807916A1
EP0807916A1 EP96106169A EP96106169A EP0807916A1 EP 0807916 A1 EP0807916 A1 EP 0807916A1 EP 96106169 A EP96106169 A EP 96106169A EP 96106169 A EP96106169 A EP 96106169A EP 0807916 A1 EP0807916 A1 EP 0807916A1
Authority
EP
European Patent Office
Prior art keywords
stamps
advertising
postage
takes place
franking
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP96106169A
Other languages
German (de)
French (fr)
Inventor
Helmuth Wenzel
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to EP96106169A priority Critical patent/EP0807916A1/en
Publication of EP0807916A1 publication Critical patent/EP0807916A1/en
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps

Definitions

  • the invention relates to the use of stamps / postage stamps as advertising media.
  • the area used for these representations can instead also be used for commercial advertising.
  • stamps would be an advertising medium with a large spreading effect and therefore particularly suitable for image advertising.
  • the post offices could thus increase earnings without increasing postage.
  • stamp advertising can be used specifically for different requirements.
  • a right of Swiss Post to have a say in the design can prevent undesirable side effects.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Devices For Checking Fares Or Tickets At Control Points (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

On the postage stamp or franking slip the corresponding postage value is shown together with the identity of the location where postage takes place. This leaves a suitable space which can be occupied by advertising matter.

Description

Die Erfindung bezieht sich auf die Nutzung von Briefmarken/Postwertzeichen als Werbeträger.The invention relates to the use of stamps / postage stamps as advertising media.

Neben den Angaben über Frankierwert und Landes- oder Amtsbezeichnung der ausgebenden Post werden bisher auf Briefmarken künstlerische und historische Motive wiedergegeben.In addition to the information on the franking value and the country or official name of the issuing post, artistic and historical motifs have so far been reproduced on stamps.

Die für diese Darstellungen verwendete Fläche kann statt dessen auch für kommerzielle Werbung genutzt werden.The area used for these representations can instead also be used for commercial advertising.

Für die Werbetreibenden wären Briefmarken ein Werbeträger mit großer Streuwirkung und damit insbesondere für Image-Werbung geeignet. Die Postanstalten könnten damit ohne Portoerhöhung den Ertrag steigern.For advertisers, stamps would be an advertising medium with a large spreading effect and therefore particularly suitable for image advertising. The post offices could thus increase earnings without increasing postage.

Durch Format, Druckauflage, Ausgabetermin und Frankierwert kann Briefmarkenwerbung gezielt für unterschiedliche Erfordernisse eingesetzt werden. Ein Mitspracherecht der Post bei der Gestaltung kann unerwünschte Begleiterscheinungen verhindern.Thanks to the format, print run, issue date and franking value, stamp advertising can be used specifically for different requirements. A right of Swiss Post to have a say in the design can prevent undesirable side effects.

Claims (1)

Der Patentanspruch bezieht sich auf die Nutzung von Briefmarken/Postwertzeichen zur kommerziellen Werbung.
Die Werbung erfolgt dabei in der Weise, daß bei den Briefmarken/Postwertzeichen neben den Angaben zu Frankierwert und Landes- oder Amtsbezeichnung der ausgebenden Post die verbleibende Fläche den Werbetreibenden gegen Vergütung zur Verfügung gestellt wird. The claim relates to the use of stamps / postage stamps for commercial advertising.
The advertising takes place in such a way that the stamps / postage stamps, in addition to the information on the franking value and the country or official name of the issuing post office, are made available to the advertisers for a fee.
EP96106169A 1996-05-14 1996-05-14 Advertising on stamps Withdrawn EP0807916A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP96106169A EP0807916A1 (en) 1996-05-14 1996-05-14 Advertising on stamps

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP96106169A EP0807916A1 (en) 1996-05-14 1996-05-14 Advertising on stamps

Publications (1)

Publication Number Publication Date
EP0807916A1 true EP0807916A1 (en) 1997-11-19

Family

ID=8222689

Family Applications (1)

Application Number Title Priority Date Filing Date
EP96106169A Withdrawn EP0807916A1 (en) 1996-05-14 1996-05-14 Advertising on stamps

Country Status (1)

Country Link
EP (1) EP0807916A1 (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1068606A4 (en) * 1998-05-14 2001-01-24 Australian Postal Corp Personalised stamps
WO2001046914A1 (en) * 1999-12-22 2001-06-28 Pitney Bowes Inc. Mailing system having flexible printing of messages

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2410324A1 (en) * 1976-02-17 1979-06-22 Heduy Philippe Postage stamp displaying publicity material - has design which displays products, manufacturers name and postage rate

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2410324A1 (en) * 1976-02-17 1979-06-22 Heduy Philippe Postage stamp displaying publicity material - has design which displays products, manufacturers name and postage rate

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1068606A4 (en) * 1998-05-14 2001-01-24 Australian Postal Corp Personalised stamps
WO2001046914A1 (en) * 1999-12-22 2001-06-28 Pitney Bowes Inc. Mailing system having flexible printing of messages
US6356883B1 (en) * 1999-12-22 2002-03-12 Pitney Bowes, Inc. Mailing system having flexible printing of messages
US7424436B2 (en) * 1999-12-22 2008-09-09 Pitney Bowes Inc. Mailing system having flexible printing of messages

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Legal Events

Date Code Title Description
PUAI Public reference made under article 153(3) epc to a published international application that has entered the european phase

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17P Request for examination filed

Effective date: 19970403

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Designated state(s): AT BE CH DE DK ES FI GB GR IE IT LI LU MC NL PT SE

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Effective date: 19980327

STAA Information on the status of an ep patent application or granted ep patent

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18D Application deemed to be withdrawn

Effective date: 19980807