EP0807916A1 - Werbung auf Briefmarken/Postwertzeichen - Google Patents
Werbung auf Briefmarken/Postwertzeichen Download PDFInfo
- Publication number
- EP0807916A1 EP0807916A1 EP96106169A EP96106169A EP0807916A1 EP 0807916 A1 EP0807916 A1 EP 0807916A1 EP 96106169 A EP96106169 A EP 96106169A EP 96106169 A EP96106169 A EP 96106169A EP 0807916 A1 EP0807916 A1 EP 0807916A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- stamps
- advertising
- postage
- takes place
- franking
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Images
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
Definitions
- the invention relates to the use of stamps / postage stamps as advertising media.
- the area used for these representations can instead also be used for commercial advertising.
- stamps would be an advertising medium with a large spreading effect and therefore particularly suitable for image advertising.
- the post offices could thus increase earnings without increasing postage.
- stamp advertising can be used specifically for different requirements.
- a right of Swiss Post to have a say in the design can prevent undesirable side effects.
Landscapes
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Devices For Checking Fares Or Tickets At Control Points (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Der Patentanspruch bezieht sich auf die Nutzung von Briefmarken/Postwertzeichen zur kommerziellen Werbung. Die Werbung erfolgt dabei in der Weise, daß bei den Briefmarken/Postwertzeichen neben den Angaben zu Frankierwert und Landes- oder Amtsbezeichnung der ausgebenden Post die verbleibende Fläche den Werbetreibenden gegen Vergütung zur Verfügung gestellt wird. <IMAGE>
Description
- Die Erfindung bezieht sich auf die Nutzung von Briefmarken/Postwertzeichen als Werbeträger.
- Neben den Angaben über Frankierwert und Landes- oder Amtsbezeichnung der ausgebenden Post werden bisher auf Briefmarken künstlerische und historische Motive wiedergegeben.
- Die für diese Darstellungen verwendete Fläche kann statt dessen auch für kommerzielle Werbung genutzt werden.
- Für die Werbetreibenden wären Briefmarken ein Werbeträger mit großer Streuwirkung und damit insbesondere für Image-Werbung geeignet. Die Postanstalten könnten damit ohne Portoerhöhung den Ertrag steigern.
- Durch Format, Druckauflage, Ausgabetermin und Frankierwert kann Briefmarkenwerbung gezielt für unterschiedliche Erfordernisse eingesetzt werden. Ein Mitspracherecht der Post bei der Gestaltung kann unerwünschte Begleiterscheinungen verhindern.
Claims (1)
- Der Patentanspruch bezieht sich auf die Nutzung von Briefmarken/Postwertzeichen zur kommerziellen Werbung.
Die Werbung erfolgt dabei in der Weise, daß bei den Briefmarken/Postwertzeichen neben den Angaben zu Frankierwert und Landes- oder Amtsbezeichnung der ausgebenden Post die verbleibende Fläche den Werbetreibenden gegen Vergütung zur Verfügung gestellt wird.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP96106169A EP0807916A1 (de) | 1996-05-14 | 1996-05-14 | Werbung auf Briefmarken/Postwertzeichen |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP96106169A EP0807916A1 (de) | 1996-05-14 | 1996-05-14 | Werbung auf Briefmarken/Postwertzeichen |
Publications (1)
Publication Number | Publication Date |
---|---|
EP0807916A1 true EP0807916A1 (de) | 1997-11-19 |
Family
ID=8222689
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP96106169A Withdrawn EP0807916A1 (de) | 1996-05-14 | 1996-05-14 | Werbung auf Briefmarken/Postwertzeichen |
Country Status (1)
Country | Link |
---|---|
EP (1) | EP0807916A1 (de) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP1068606A4 (de) * | 1998-05-14 | 2001-01-24 | Australian Postal Corp | Personalisierte briefmarken |
WO2001046914A1 (en) * | 1999-12-22 | 2001-06-28 | Pitney Bowes Inc. | Mailing system having flexible printing of messages |
Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2410324A1 (fr) * | 1976-02-17 | 1979-06-22 | Heduy Philippe | Timbre-poste publicitaire |
-
1996
- 1996-05-14 EP EP96106169A patent/EP0807916A1/de not_active Withdrawn
Patent Citations (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2410324A1 (fr) * | 1976-02-17 | 1979-06-22 | Heduy Philippe | Timbre-poste publicitaire |
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP1068606A4 (de) * | 1998-05-14 | 2001-01-24 | Australian Postal Corp | Personalisierte briefmarken |
WO2001046914A1 (en) * | 1999-12-22 | 2001-06-28 | Pitney Bowes Inc. | Mailing system having flexible printing of messages |
US6356883B1 (en) * | 1999-12-22 | 2002-03-12 | Pitney Bowes, Inc. | Mailing system having flexible printing of messages |
US7424436B2 (en) * | 1999-12-22 | 2008-09-09 | Pitney Bowes Inc. | Mailing system having flexible printing of messages |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
17P | Request for examination filed |
Effective date: 19970403 |
|
AK | Designated contracting states |
Kind code of ref document: A1 Designated state(s): AT BE CH DE DK ES FI GB GR IE IT LI LU MC NL PT SE |
|
AX | Request for extension of the european patent |
Free format text: LT;LV;SI |
|
17Q | First examination report despatched |
Effective date: 19980327 |
|
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
|
18D | Application deemed to be withdrawn |
Effective date: 19980807 |