EP0459007A1 - Retail couponing system - Google Patents
Retail couponing system Download PDFInfo
- Publication number
- EP0459007A1 EP0459007A1 EP90115174A EP90115174A EP0459007A1 EP 0459007 A1 EP0459007 A1 EP 0459007A1 EP 90115174 A EP90115174 A EP 90115174A EP 90115174 A EP90115174 A EP 90115174A EP 0459007 A1 EP0459007 A1 EP 0459007A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- section
- coupon
- couponing system
- sections
- along
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
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Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
- G09F3/02—Forms or constructions
- G09F3/0288—Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
- G09F3/0289—Pull- or fold-out labels
-
- A—HUMAN NECESSITIES
- A63—SPORTS; GAMES; AMUSEMENTS
- A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63F3/00—Board games; Raffle games
- A63F3/06—Lottos or bingo games; Systems, apparatus or devices for checking such games
- A63F3/065—Tickets or accessories for use therewith
- A63F3/069—Tickets or accessories for use therewith having a message becoming legible by tearing-off non-adhesive parts
Definitions
- the present invention relates, in general, to retail coupons and, in particular, to multiple value coupons of the so-called “option” or “self-destruct” type.
- the "option” or “self-destruct” retail coupon is one such technique. The consumer is encouraged to purchase more product or convert from a competitor's product.
- the “option” or “self-destruct” retail coupon is arranged with multiple portions whose corresponding values are concealed from the consumer until the consumer makes a selection of one of the options. When the selection is made, the selected portion remains intact and can be redeemed at the store, while the non-selected portion is destroyed and rendered invalid, thereby negating double redemption of the non-selected coupon value.
- a coupon is rendered invalid when it lacks the legal terms and conditions covering the consumer redemption conditions and retailer reimbursement text. The number of coupons redeemed or not redeemed provides useful information to the sponsor of the option or self-destruct coupon.
- a couponing system has first and second sections removably attached to each other along their edges to hide from view text on the inside surface of the first section.
- the first section has first and second coupons on its inside surface and means for tearing the first section along first and second lines.
- the first line extends through the first coupon and is displaced from the second coupon and the second line extends through the second coupon and is displaced from the first coupon.
- Figure 1 is a plan view of a first preferred embodiment of a couponing system constructed in accordance with the present invention prior to its formation into a product as it is actually used.
- Figure 2 is an exploded, perspective view of a second preferred embodiment of a couponing system constructed in accordance with the present invention prior to its formation into a product as it is actually used.
- Figure 3 is an exploded, perspective view of the Figure 2 couponing system but from an opposite direction.
- a couponing system constructed in accordance with the present invention, includes first and second sections 10 and 12, respectively, attached to each other along their edges 10a and 12a, 10b and 12b, 10c and 12c, and 10d and 12d.
- the attachment of sections 10 and 12 is such that text on either of the inside surfaces 10e and 12e of sections 10 and 12, respectively, which face each other are hidden from view.
- Section 10 has first and second coupons 14 and 16, respectively, with the text of the coupons on inside surface 10e of section 10.
- each of the coupons 14 and 16 extends along an edge of section 10.
- section 10 is shown as being rectilinear with coupon 14 extending along edge 10c, while coupon 16, disposed perpendicular to coupon 14, extends along edge 10d which adjoins edge 10c. With this arrangement, coupons 14 and 16 have a common portion in the corner of the adjoining edges which contains the required redemption text.
- Section 12 is removably attached to section 10 to permit separation of portions of section 10 from section 12.
- sections 10 and 12 are attached along a perforated line 18 along which coupon 16 extends and by adhesive strips 20, 22 and 24 extending along the remaining edges of sections 10 and 12.
- a fourth adhesive strip 25 is substituted for perforated line 18, so that sections 10 and 12 are removably attached by adhesive strips extending around their entire peripheries.
- a couponing system constructed in accordance with the present invention, also includes means for tearing section 10 along first and second lines, the first line extending through coupon 14 and displaced from coupon 16 and the second line extending through coupon 16 and displaced from coupon 14.
- the tearing means are in the form of first and second zipper pulls 26 and 28, respectively, disposed perpendicular to each other and extending between the mid-points of opposite edges of section 10.
- a zipper pull is a peforated portion of a body of paper which can be separated from the body of paper along the perforations.
- Each of the zipper pulls 26 and 28 has a zipper pull tab end 26a and 28a, respectively, and a zipper run 26b and 28b, respectively.
- the zipper pulls When pulled at their respective pull tab ends, the zipper pulls separate from section 10 along their respective runs. To facilitate tearing, the perforated lines which define zipper pulls 26 and 28 are cut along selected lengths at their points of intersection. In addition, perforated line 18, by which sections 10 and 12 are attached, is cut between the perforated lines which define zipper pull run 28b to facilitate complete removal of zipper pull 28 when it is pulled.
- the couponing system of the present invention is intended to give a consumer the choice of selecting one of the coupons 14 and 16 which are contained on section 10 but which are concealed from the consumer prior to selection by the consumer. Once the selection is made, the selected coupon remains intact and can be presented for redemption, while the non-selected coupon is destroyed and rendered invalid, thereby preventing double-redemption.
- the selection process in using the couponing system of the present invention involves simultaneously making possible the removal of the chosen coupon, while destroying and rendering invalid the non-selected coupon.
- Coupon selection is made by pulling either zipper pull 26 or zipper pull 28.
- the zipper pulls are so disposed, relative to coupons 14 and 16, that when zipper pull 26 is pulled, coupon 14 is torn and destroyed and rendered invalid, while coupon 16 remains intact and when zipper pull 28 is pulled, coupon 16 is torn and destroyed, while coupon 14 remains intact.
- text on inside surface 12e of section 12 is exposed and revealed to the user, instructing the user how to remove the selected coupon. This is done by gently pulling the selected coupon away from section 12. Text which instructs the user on how to remove the the selected coupon need not be presented on the inside surface of section 12 but instead can be presented on the exposed, outside surface of section 10 along with instructions on which zipper pull is associated with each coupon.
- the adhesive bond along edges 10b and 12b and the adhesive bond along edges 10c and 12c are broken and perforated line 18 is torn along one half its length and when coupon 16 is chosen, the adhesive bond along edges 10a and 12a and the adhesive bond along edges 10c and 12c are broken and perforated line 18 is torn along its entire length.
- the adhesive bond along the strip substituted for perforated line 18 is broken, along with the other adhesive bonds, as the chosen coupon is separated from section 12.
- the nature of the adhesive selected for the couponing system is such that it serves as a bond in attaching sections 10 and 12 together and withstands the tendency of sections 10 and 12 to separate as one of the zipper pulls is pulled, but the adhesive bond is easily broken as a selected portion of section 10 is gently pulled away from section 12. Any of a variety of fugitive adhesives may be used as the adhesive.
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
- Credit Cards Or The Like (AREA)
Abstract
A couponing system by which a consumer selects one of two values (14,16), hidden from the consumer, by pulling one (26) of two zipper pulls (26,28) which shears, destroys and renders invalid the non-selected value (14), while keeping intact the selected value (16).
Description
- The present invention relates, in general, to retail coupons and, in particular, to multiple value coupons of the so-called "option" or "self-destruct" type.
- Consumer packaged goods companies are always looking for effective ways to increase the market share of their brands. The "option" or "self-destruct" retail coupon is one such technique. The consumer is encouraged to purchase more product or convert from a competitor's product. The "option" or "self-destruct" retail coupon is arranged with multiple portions whose corresponding values are concealed from the consumer until the consumer makes a selection of one of the options. When the selection is made, the selected portion remains intact and can be redeemed at the store, while the non-selected portion is destroyed and rendered invalid, thereby negating double redemption of the non-selected coupon value. A coupon is rendered invalid when it lacks the legal terms and conditions covering the consumer redemption conditions and retailer reimbursement text. The number of coupons redeemed or not redeemed provides useful information to the sponsor of the option or self-destruct coupon.
- Various designs for option or self-destruct coupons have been suggested or put into actual use. Generally, they have not been adequately satisfactory in accomplishing their intended purpose. Because these devices involve the consumers about whom the information is being developed, they fall short when their application is not clearly understood by the consumers. The result can be consumer confusion and, if the coupon is not removed correctly, there can be even more confusion at the check-out counter of the store where the consumer is seeking redemption of the coupon.
- A couponing system, according to the present invention, has first and second sections removably attached to each other along their edges to hide from view text on the inside surface of the first section. The first section has first and second coupons on its inside surface and means for tearing the first section along first and second lines. The first line extends through the first coupon and is displaced from the second coupon and the second line extends through the second coupon and is displaced from the first coupon.
- Figure 1 is a plan view of a first preferred embodiment of a couponing system constructed in accordance with the present invention prior to its formation into a product as it is actually used.
- Figure 2 is an exploded, perspective view of a second preferred embodiment of a couponing system constructed in accordance with the present invention prior to its formation into a product as it is actually used.
- Figure 3 is an exploded, perspective view of the Figure 2 couponing system but from an opposite direction.
- Referring to Figures 1, 2 and 3, a couponing system, constructed in accordance with the present invention, includes first and
second sections edges sections inside surfaces sections -
Section 10 has first andsecond coupons surface 10e ofsection 10. For the embodiment of the invention illustrated in Figures 1, 2 and 3, each of thecoupons section 10. In particular,section 10 is shown as being rectilinear withcoupon 14 extending alongedge 10c, whilecoupon 16, disposed perpendicular tocoupon 14, extends alongedge 10d which adjoinsedge 10c. With this arrangement,coupons -
Section 12 is removably attached tosection 10 to permit separation of portions ofsection 10 fromsection 12. For the embodiment of the invention illustrated in Figure 1,sections coupon 16 extends and byadhesive strips sections adhesive strip 25 is substituted for perforated line 18, so thatsections - A couponing system, constructed in accordance with the present invention, also includes means for tearing
section 10 along first and second lines, the first line extending throughcoupon 14 and displaced fromcoupon 16 and the second line extending throughcoupon 16 and displaced fromcoupon 14. For the embodiment of the invention illustrated in Figures 1, 2 and 3, the tearing means are in the form of first and second zipper pulls 26 and 28, respectively, disposed perpendicular to each other and extending between the mid-points of opposite edges ofsection 10. A zipper pull is a peforated portion of a body of paper which can be separated from the body of paper along the perforations. Each of the zipper pulls 26 and 28 has a zipperpull tab end section 10 along their respective runs. To facilitate tearing, the perforated lines which definezipper pulls sections zipper pull run 28b to facilitate complete removal ofzipper pull 28 when it is pulled. - The couponing system of the present invention is intended to give a consumer the choice of selecting one of the
coupons section 10 but which are concealed from the consumer prior to selection by the consumer. Once the selection is made, the selected coupon remains intact and can be presented for redemption, while the non-selected coupon is destroyed and rendered invalid, thereby preventing double-redemption. Thus, the selection process in using the couponing system of the present invention involves simultaneously making possible the removal of the chosen coupon, while destroying and rendering invalid the non-selected coupon. - Coupon selection is made by pulling either
zipper pull 26 orzipper pull 28. The zipper pulls are so disposed, relative tocoupons zipper pull 26 is pulled,coupon 14 is torn and destroyed and rendered invalid, whilecoupon 16 remains intact and whenzipper pull 28 is pulled,coupon 16 is torn and destroyed, whilecoupon 14 remains intact. When one or the other of the zipper pulls is pulled, text on insidesurface 12e ofsection 12 is exposed and revealed to the user, instructing the user how to remove the selected coupon. This is done by gently pulling the selected coupon away fromsection 12. Text which instructs the user on how to remove the the selected coupon need not be presented on the inside surface ofsection 12 but instead can be presented on the exposed, outside surface ofsection 10 along with instructions on which zipper pull is associated with each coupon. - For the embodiment of the invention illustrated in Figure 1, when
coupon 14 is chosen, the adhesive bond alongedges 10b and 12b and the adhesive bond alongedges coupon 16 is chosen, the adhesive bond alongedges edges section 12. The nature of the adhesive selected for the couponing system is such that it serves as a bond in attachingsections sections section 10 is gently pulled away fromsection 12. Any of a variety of fugitive adhesives may be used as the adhesive. - Although the preferred embodiments of the invention have been illustrated as having square shapes, other configurations, such as a rectangle, can be employed.
- While in the foregoing there have been described preferred embodiments of the present invention, it should be obvious to those skilled in the art that various modifications and changes can be made without departing from the true spirit and scope of the invention.
Claims (23)
- A couponing system having first and second sections removably attached to each other along their edges to hide from view text on the inside surface of said first section, said first section having first and second coupons with text of said coupons on the inside surface of said first section and means for tearing said first section along first and second lines, said first line extending through said first coupon and displaced from said second coupon and said second line extending through said second coupon and displaced from said first coupon.
- A couponing system according to claim 1 wherein each of said first and said second coupons extends along an edge of said first section and said first line terminates at the edge of said first section along which said first coupon extends and said second line terminates at the edge of said first section along which said second coupon extends.
- A couponing system according to claim 2 wherein said first and said second coupons extend perpendicular to each other and said first and said second lines extend perpendicular to each other.
- A couponing system according to claim 2 wherein said first and said second sections are rectilinear.
- A couponing system according to claim 4 wherein:(a) said first and said second sections are identical squares,(b) said first and said second coupons extend perpendicular to each other along adjoining edges of said first section, and(c) said first and said second lines extend perpendicular to each other between the mid-points of opposite edges of said first section.
- A couponing system according to claim 5 wherein said tearing means include a first zipper pull extending along said first line and a second zipper pull extending along said second line.
- A couponing system according to claim 6 wherein the perforated lines which define said first and said second zipper pulls are cut along selected lengths at their points of intersection.
- A couponing system according to claim 6 wherein said first and said second sections are attached to each other by a perforated line along which one of said coupons extend and by adhesive strips extending along the remaining three edges of each of said first and said second sections.
- A couponing system according to claim 8 wherein said perforated line by which said first and said second sections are attached is cut between said perforated lines defining that zipper pull terminating at said perforated line by which said first and said second sections are attached.
- A couponing system according to claim 6 wherein said first and said second sections are attached to each other by adhesive strips extending along the four edges of each of said first and said second sections.
- A couponing system according to claim 8 wherein said second section contains text on its inside surface facing said inside surface of said first section which is revealed to a user when either of said zipper pulls is pulled to expose said text.
- A couponing system according to claim 10 wherein said second section contains text on its inside surface facing said inside surface of said first section which is revealed to a user when either of said zipper pulls is pulled to expose said text.
- A couponing system comprising:
a first section having:(a) first and second coupons, and(b) first and second zipper pulls extending through said first and second coupons, respectively, and so disposed that when:(i) said first zipper pull is pulled through said first coupon, said first coupon is torn, destroyed and rendered invalid and said second coupon remains intact, and(ii) said second zipper pull is pulled through said second coupon, said second coupon is torn, destroyed and rendered invalid and said first coupon remains intact;
and a second section overlying said first section to cover the text of said first and said second coupons and removably attached to said first section to permit separation of portions of said first section from said second section after one of said first and said second zipper pulls has been pulled through its associated coupon. - A couponing system according to claim 13 wherein each of said first and said second coupon extends along an edge of said first section and each of said first and said second zipper pulls terminates at the edge of said first section along which its associated coupon extends.
- A couponing system according to claim 13 wherein said first and said second coupons extend perpendicular to each other and said first and said second zipper pulls extend perpendicular to each other.
- A couponing system according to claim 14 wherein said first and said sections are rectilinear.
- A couponing system according to claim 15 wherein:(a) said first and said second sections are identical squares,(b) said first and said second coupons extend perpendicular to each other along adjoining edges of said first section, and(c) said first and said second zipper pulls extend perpendicular to each other between the mid-points of opposite edges of said first section.
- A couponing system according to claim 17 wherein the perforated lines which define said first and said second zipper pulls are cut along selected lengths at their points of intersection.
- A couponing system according to claim 18 wherein said second section is attached to said first section by a perforated line along which one of said coupons extend and by adhesive strips extending along the remaining three edges of each of said first and said second sections.
- A couponing system according to claim 18 wherein said perforated line by which said first and said second sections are attached is cut between said perforated lines defining that zipper pull terminating at said perforated line by which said first and said second sections are attached.
- A couponing system according to claim 18 wherein said first and said second sections are attached to each other by adhesive strips extending along the four edges of each of said first and said second sections.
- A couponing system according to claim 19 wherein said second section contains text revealed to a user when either of said zipper pulls is pulled to expose said text.
- A couponing system according to claim 21 wherein said second section contains text revealed to a user when either of said zipper pulls is pulled to expose said text.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US53091590A | 1990-05-30 | 1990-05-30 | |
US530915 | 1990-05-30 |
Publications (1)
Publication Number | Publication Date |
---|---|
EP0459007A1 true EP0459007A1 (en) | 1991-12-04 |
Family
ID=24115504
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP90115174A Withdrawn EP0459007A1 (en) | 1990-05-30 | 1990-08-07 | Retail couponing system |
Country Status (2)
Country | Link |
---|---|
EP (1) | EP0459007A1 (en) |
JP (1) | JPH0434490A (en) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5855369A (en) * | 1993-08-27 | 1999-01-05 | Lieberman; Lee | Equipment for and methods of conducting a prize drawing game of chance |
US10179889B2 (en) | 2014-08-14 | 2019-01-15 | Ecolab Usa Inc. | Polymers for industrial laundry detergents |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB1302438A (en) * | 1970-10-27 | 1973-01-10 | ||
US4318235A (en) * | 1980-06-09 | 1982-03-09 | The Nestle Co., Inc. | Label and labelled article |
WO1989002636A1 (en) * | 1987-09-14 | 1989-03-23 | Lee Krost Associates, Inc. | Conversion coupon system |
-
1990
- 1990-08-07 EP EP90115174A patent/EP0459007A1/en not_active Withdrawn
- 1990-08-10 JP JP21357490A patent/JPH0434490A/en active Pending
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB1302438A (en) * | 1970-10-27 | 1973-01-10 | ||
US4318235A (en) * | 1980-06-09 | 1982-03-09 | The Nestle Co., Inc. | Label and labelled article |
WO1989002636A1 (en) * | 1987-09-14 | 1989-03-23 | Lee Krost Associates, Inc. | Conversion coupon system |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5855369A (en) * | 1993-08-27 | 1999-01-05 | Lieberman; Lee | Equipment for and methods of conducting a prize drawing game of chance |
US10179889B2 (en) | 2014-08-14 | 2019-01-15 | Ecolab Usa Inc. | Polymers for industrial laundry detergents |
Also Published As
Publication number | Publication date |
---|---|
JPH0434490A (en) | 1992-02-05 |
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Date | Code | Title | Description |
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PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
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17P | Request for examination filed |
Effective date: 19920604 |
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STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION IS DEEMED TO BE WITHDRAWN |
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18D | Application deemed to be withdrawn |
Effective date: 19940301 |