EP0228081B1 - Publicity letter - Google Patents

Abstract

The letter is formed from a continuous rectangular carrier web (5). Said web has at least two tear-off edge strips (18; 19) which can be separated from the other surface areas (A1 ... A6) of the carrier web (5) by means of longitudinal perforations (16; 17). The carrier web (5) is folded together at least along two transverse folding points (11 ... 15) to form a folded letter. In this case, adhesive applications (25; 26) are mounted on some surface areas of the tear-off edge strips (18; 19), by means of which adhesive applications the adjacent surface portions (A1 ... A3; A4 ... A6), which are folded onto one another, are held together as long as the tear-off edge strips (18; 19) are not separated. Further adhesive applications, for example to form a return envelope, may be mounted inside the tear-off edge strips (18; 19). At one or more points in each case between two adjacent surface portions (A2, A3; A3, A4; A5, A6) there is in each case an incision (21; 22; 23) extending in the transverse direction from one longitudinal perforation (18) to the other longitudinal perforation (19). <IMAGE>

Description

In the conventional letters for advertising purposes, which are briefly referred to below as advertising letters, the individual parts of the letter or sections of the letter are connected. Individual information for or about the recipient of the letter is contained on one or more of the surface sections of these parts of the letter, e.g. his address, his customer number, a personal title or the like. The different parts of the letter generally serve very different purposes. One or more of the parts of the letter represent the sales letter in the narrower sense of the word. Another part often serves as a reply letter or as an order form. Sometimes there is also a ticket. Other parts of the letter are sometimes designed as a return envelope with which the reply form or order form is to be sent back to the sender of the advertising letter or to another location. If the handling convenience for the mail recipient courted as a customer is to be improved and the customer after opening the advertising letter, e.g. by separating tear-off edge strips, at least some of the surface sections separated from the remaining surface sections, so to speak, so to speak, trimmings are required for this in the production of the advertising letter. After the folding operations, a trimming strip must be cut off from the finished roll along one or more of its edges, which strips there cover all surface sections of the roll lying one above the other. The area for the trimming must be considered beforehand in the carrier web, from which the individual sales letter is created by the folding processes. This area is not available for attaching information.

For self-mailers that are sent without a separate envelope, in which at least one of two outer surface sections is used as the address page is, at least one trim strip must be cut to achieve the desired ease of use. In a known advertising letter of this type (DE-U-83 31 463), a length section of an endless paper web is folded into a wrap in the simple spiral folding process, a part of its surface sections being glued to one another by means of strip-shaped adhesive applications. The trim strip is cut from the finished wrap. In the case of slip-in letters which are inserted into a separate envelope bearing the address, at least two trimmings are required to achieve the desired ease of use. In a known advertising letter of this type (EP-A-0 145 021; Fig. 84 ... 91), a rectangular carrier web is folded into a wrap using the cross-fold method, with part of its surface sections also being glued to one another by means of strip-shaped adhesive applications. After the second trim strip has been cut off, this wrap must be put into a mailing envelope for mailing if it is not closed by means of a seal strip which is attached along one of the trim edges. Depending on the type of use, the classification in the total area and the location of those sections of the area that should be incurred when opening the advertising letter, two cuts may be necessary for the self-mailer and three cuts for the slip-in letters to achieve this separation.

The trimming strips represent waste areas which must first be present on the carrier webs and which are subsequently cut off. Since the paper web is already printed with the information from the advertising letter, which is divided into the carrier webs for the individual advertising letters, the trimming area has the consequence that the available area of the printing cylinders cannot be fully utilized and that it is free in the area of the trimming areas Information is. These unused surface areas mean just one Trim area a loss of area of approx. 5% and with several trim areas per carrier web a correspondingly higher area loss. These area losses also occur with regard to paper consumption, which is the same size as the area loss for the printing cylinders.

In the case of the known advertising letters, it should also be taken into account that with them the sheet division, i.e. the division of the carrier web into individual surface sections which are separated or to be separated, is only possible along the edge of the finished folded wrap due to the transverse bleed and therefore the sheet division is largely set to twice the height of the wrap. Only in exceptional cases can a sheet with a different sheet height, namely with a lower sheet height, be created in that a transverse fold location is less than the normal sheet height from the two adjacent transverse fold locations, so that this intermediate transverse fold location is not covered by the trimming and remains undivided.

The invention specified in claims 1, 3 and 5 is based on the object of creating an advertising letter in the manner of self-mailers in which, on the one hand, maximum ease of use for the letter recipient and, on the other hand, maximum variety of sheet division and for the letter manufacturer and shipper at the same time there is a minimum of trimming. The invention specified in claims 11 and 17 is based on the object of specifying a method for producing an advertising letter in the manner of insert letters, in which the same advantages as for the self-mailers are achieved.

In the embodiments of the advertising letter used as self-mailers according to claims 1, 3 and 5, the incision ensures that the surface sections which adjoin the incision in the area between the Tear edge strips are separated from each other by the incision. If the letter recipient later tore off the tear-off edge strips, these areas are immediately isolated. The letter recipient has the greatest possible comfort when handling the different parts of the letter. A trimming is not required for this separation during the production of the letter. Accordingly, a certain surface area does not have to be cut out in the circumferential direction in the case of the printing cylinders. Paper loss is avoided in the paper web. In addition to the isolated surface sections, there are two surface sections that are connected to one another and that are brought to the outside of the roll by certain folding processes so that they can be used as address carriers. In addition, these non-separate areas ensure that the sales letter can be sent as a self-mailer at all, ie without a separate envelope. Outside of these contiguous surface sections, the incision can be made at any point in the longitudinal direction of the carrier web. This gives the letter manufacturer and sender a great deal of freedom to distribute the various parts of the letter over the entire area of the advertising letter and to design the content and graphic of the advertising letter.

In the embodiments of the advertising letter which are produced by one of the methods according to claim 11 or 16, the same applies as before. These sales letters are referred to as slip-in letters, since the actual sales letter was inserted into a separate envelope and is sent with it. When such a slip-in letter is removed, the letter recipient also finds some of the parts of the letter that are intended for separate use by the manufacturer and sender of the advertising letter.

In the case of a configuration of the self-mailing advertising letters according to one of claims 2, 4 or 6 to 9, the diversity of the area division is increased, in particular, or the division of the information in the advertising letter into individual, later separate area areas is facilitated, thereby improving the advertising effect and In addition, the letter recipient finds a more or less large number of isolated surface sections that offer him the greatest possible ease of use. He practically no longer has to use a cutting tool to separate certain parts of the sales letter from others so that they can be used separately. For example, in an embodiment according to claim 4, an envelope flap can be created by an arrow-shaped incision which, together with two adjoining surface sections which are glued to one another at the edge, forms a return envelope which serves for the return of one of the other individual surface sections. Or a special advertising effect can be achieved through an oblique or wavy incision.

The same applies to the slip-in letters which were produced by a method according to claim 11 or 17, which is designed according to one of claims 12 to 16 or one of claims 18 to 21.

In one embodiment of the self-mailing advertising letters according to claim 10, it is avoided that in the transverse folds where an incision is present, the different strength and rigidity of the carrier web in the area of the surface sections, on the one hand, and the edge strips, on the other hand, cause warping and crumple points which cause the folding processes could hinder and lead to the unsightly appearance of the sales letter. The same applies to plug-in advertising letters, in which the manufacturing method is designed according to claim 22.

Fig. 1

eine Draufsicht eines Papierbahn-Abschnittes für eine 1. Trägerbahn für einen Selfmailer;

Fig. 1a

eine ausschnittweise dargestellte Draufsicht des Papierbahn-Abschnittes nach Fig. 1 in der ersten Schneidstation;

Fig. 2

eine Draufsicht der 1. Trägerbahn aus dem Papierbahn-Abschnitt nach Fig. 1;

Fig. 3

eine Seitenansicht der 1. Trägerbahn in der ersten Falzstation;

Fig. 4

eine Draufsicht der 1. Trägerbahn nach der ersten Falzstation;

Fig. 5

eine Seitenansicht der 1. Trägerbahn in der zweiten Falzstation;

Fig. 6

eine Draufsicht der 1. Trägerbahn nach der zweiten Falzstation;

Fig. 7

eine Seitenansicht der 1. Trägerbahn in der dritten Falzstation;

Fig. 8

eine Draufsicht des fertig gefalteten Wickels aus der 1. Trägerbahn;

Fig. 9

eine Draufsicht eines Papierbahn-Abschnittes für eine 2. Trägerbahn für einen Selfmailer;

Fig. 9a

eine ausschnittweise dargestellte Draufsicht des Papierbahn-Abschnittes nach Fig. 9 in der ersten Schneidstation;

Fig. 10

eine Draufsicht der 2. Trägerbahn aus dem Papierbahn-Abschnitt nach Fig. 9;

Fig. 11

eine Seitenansicht der 2. Trägerbahn in der ersten Falzstation;

Fig. 12

eine Draufsicht der 2. Trägerbahn nach der ersten Falzstation;

Fig. 13

eine Seitenansicht der 2. Trägerbahn in der zweiten Falzstation;

Fig. 14

eine Draufsicht der 2. Trägerbahn nach der zweiten Falzstation;

Fig. 15

eine Seitenansicht der 2. Trägerbahn in der dritten Falzstation;

Fig. 16

eine Draufsicht der 2. Trägerbahn nach der dritten Falzstation;

Fig. 17

eine Seitenansicht der 2. Trägerbahn in der vierten Falzstation;

Fig. 18

eine Draufsicht des fertig gefalteten Wickels aus der 2. Trägerbahn;

Fig. 19

eine Draufsicht eines Papierbahn-Abschnittes für eine 3. Trägerbahn für einen Selfmailer;

Fig. 19a

eine ausschnittweise dargestellte Draufsicht des Papierbahn-Abschnittes nach Fig. 17 in der ersten Schneidstation;

Fig. 20

eine Draufsicht der 3. Trägerbahn aus dem Papierbahn-Abschnitt nach Fig. 19;

Fig. 21

eine Stirnansicht der 3. Trägerbahn in der ersten Falzstation;

Fig. 22

eine Draufsicht der 3. Trägerbahn nach der ersten Falzstation;

Fig. 23

eine schematisierte Seitenansicht der 3. Trägerbahn in der zweiten Falzstation;

Fig. 24

eine Draufsicht des fertig gefalteten Wickels aus der 3. Trägerbahn;

Fig. 25

eine aufgefächert dargestellte Seitenansicht des Wickels nach Fig. 24;

Fig. 26

eine Draufsicht eines Papierbahn-Abschnittes für eine 4. Trägerbahn für einen Selfmailer;

Fig. 26a

eine ausschnittweise dargestellte Draufsicht des Papierbahn-Abschnittes nach Fig. 24 in der ersten Schneidstation;

Fig. 27

eine Draufsicht der 4. Trägerbahn aus dem Papierbahn-Abschnitt nach Fig. 26;

Fig. 28

eine Stirnansicht der 4. Trägerbahn nach der ersten Falzstation;

Fig. 29

eine Draufsicht der 4. Trägerbahn nach der ersten Falzstation;

Fig. 30

eine schematisierte Seitenansicht der 4. Trägerbahn in der zweiten Falzstation;

Fig. 31

eine Draufsicht der 4. Trägerbahn nach der zweiten Falzstation;

Fig. 32

eine schematisierte Seitenansicht der 4. Trägerbahn in der dritten Falzstation;

Fig. 33

eine Draufsicht des fertig gefalteten Wickels aus der 4. Trägerbahn;

Fig. 34

eine aufgefächert dargestellte Seitenansicht des Wickels nach Fig. 33;

Fig. 35

eine Draufsicht eines Papierbahn-Abschnittes für eine 5. Trägerbahn für einen Selfmailer;

Fig. 35a

eine ausschnittweise dargestellte Draufsicht des Papierbahn-Abschnittes nach Fig. 35 in der ersten Schneidstation;

Fig. 36

eine Draufsicht der 5. Trägerbahn aus dem Papierbahn-Abschnitt nach Fig. 35;

Fig. 37

eine Stirnansicht der 5. Trägerbahn in der ersten Falzstation;

Fig. 38

eine Draufsicht der 5. Trägerbahn nach der ersten Falzstation;

Fig. 39

eine schematisierte Seitenansicht der 5. Trägerbahn in der zweiten Falzstation;

Fig. 40

eine Draufsicht der 5. Trägerbahn nach der zweiten Falzstation;

Fig. 41

eine schematisierte Seitenansicht der 5. Trägerbahn in der dritten Falzstation;

Fig. 42

eine Draufsicht der 5. Trägerbahn nach der dritten Falzstation;

Fig. 43

eine schematisierte Seitenansicht der 5. Trägerbahn in der vierten Falzstation;

Fig. 44

eine Draufsicht des fertig gefalteten Wickels aus der 5. Trägerbahn;

Fig. 45

eine aufgefächert dargestellte Seitenansicht des Wickels nach Fig. 44;

Fig. 46

eine Draufsicht einer 6. Trägerbahn für einen Einsteckbrief;

Fig. 47

eine Seitenansicht der 6. Trägerbahn in der ersten Falzstation;

Fig. 48

eine Draufsicht der 6. Trägerbahn nach der ersten Falzstation;

Fig. 49

eine Seitenansicht der 6. Trägerbahn in der zweiten Falzstation;

Fig. 50

eine Draufsicht der 6. Trägerbahn nach der zweiten Falzstation;

Fig. 51

eine Seitenansicht der 6. Trägerbahn in der dritten Falzstation;

Fig. 52

eine Draufsicht des fertig gefalteten Wickels aus der 6. Trägerbahn;

Fig. 53

eine Draufsicht des 6. Werbebriefes nach der Schneidestation;

Fig. 54

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 53;

Fig. 55

eine Draufsicht einer 7. Trägerbahn für einen Einsteckbrief;

Fig. 56

eine Seitenansicht der 7. Trägerbahn in der ersten Falzstation;

Fig. 57

eine Draufsicht der 7. Trägerbahn nach der ersten Falzstation;

Fig. 58

eine Seitenansicht der 7. Trägerbahn in der zweiten Falzstation;

Fig. 59

eine Draufsicht der 7. Trägerbahn nach der zweiten Falzstation;

Fig. 60

eine Seitenansicht der 7. Trägerbahn in der dritten Falzstation;

Fig. 61

eine Draufsicht des fertig gefalteten Wickels aus der 7. Trägerbahn;

Fig. 62

eine Draufsicht des 7. Werbebriefes nach der Schneidestation;

Fig. 63

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 62;

Fig. 64

eine Draufsicht einer 8. Trägerbahn;

Fig. 65

eine Seitenansicht der 8. Trägerbahn in der ersten Falzstation;

Fig. 66

eine Seitenansicht der 8. Trägerbahn in der ersten Falzstation;

Fig. 67

eine Seitenansicht der 8. Trägerbahn in der zweiten Falzstation;

Fig. 68

eine Draufsicht des fertig gefalteten Wickels aus der 8. Trägerbahn;

Fig. 69

eine Draufsicht des 8. Werbebriefes nach der Schneidestation;

Fig. 70

eine Draufsicht einer 9. Trägerbahn für einen Einsteckbrief;

Fig. 71

eine Seitenansicht der 9. Trägerbahn in der ersten Falzstation;

Fig. 72

eine Draufsicht der 9. Trägerbahn nach der ersten Falzstation;

Fig. 73

eine Seitenansicht der 9. Trägerbahn in der zweiten Falzstation;

Fig. 74

eine Draufsicht der 9. Trägerbahn nach der zweiten Falzstation;

Fig. 75

eine Seitenansicht der 9. Trägerbahn in der dritten Falzstation;

Fig. 76

eine Draufsicht der 9. Trägerbahn nach der dritten Falzstation;

Fig. 77

eine Seitenansicht der 9. Trägerbahn in der vierten Falzstation;

Fig. 78

eine Draufsicht des fertig gefalteten Wickels aus der 9. Trägerbahn;

Fig. 79

eine Draufsicht des 9. Werbebriefes nach der Schneidestation;

Fig. 80

eine dargestellte Seitenansicht des Werbebriefes nach Fig. 79;

Fig. 81

eine Seitenansicht des Werbebriefes nach Fig. 79 in einer Aufstoßstation;

Fig. 82

eine teilweise geschnitten dargestellte Draufsicht des Werbebriefes nach Fig. 81;

Fig. 83

eine Draufsicht einer 10. Trägerbahn für einen Einsteckbrief;

Fig. 84

eine Seitenansicht der 10. Trägerbahn in der ersten Falzstation;

Fig. 85

eine Draufsicht der 10. Trägerbahn nach der ersten Falzstation;

Fig. 86

eine Seitenansicht der 10. Trägerbahn in der zweiten Falzstation;

Fig. 87

eine Draufsicht der 10. Trägerbahn nach der zweiten Falzstation;

Fig. 88

eine schematisierte Seitenansicht der 10. Trägerbahn in der dritten Falzstation;

Fig. 89

eine Draufsicht der 10. Trägerbahn nach der dritten Falzstation;

Fig. 90

eine schematisierte Seitenansicht der 10. Trägerbahn in der vierten Falzstation;

Fig. 91

eine Draufsicht des fertig gefalteten Wickels aus der 10. Trägerbahn;

Fig. 92

eine Draufsicht des 10. Werbebriefes in der Schneidestation;

Fig. 93

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 92;

Fig. 94

eine Draufsicht einer 11. Trägerbahn für einen Einsteckbrief;

Fig. 95 ... 98

eine Seitenansicht der 11. Trägerbahn in der ersten bis vierten Falzstation;

Fig. 99

eine Draufsicht des fertig gefalteten Wickels aus der 11. Trägerbahn;

Fig. 100

eine Draufsicht des Werbebriefes aus der 11. Trägerbahn nach der Schneidstation;

Fig. 101

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 100;

Fig. 102

eine Draufsicht auf eine 12. Trägerbahn für einen Einsteckbrief;

Fig. 103

eine Seitenansicht der 12. Trägerbahn in der ersten Falzstation;

Fig. 104

eine Draufsicht der 12. Trägerbahn nach der ersten Falzstation;

Fig. 105

eine Seitenansicht der 12. Trägerbahn in der zweiten Falzstation;

Fig. 106

eine Draufsicht der 12. Trägerbahn nach der zweiten Falzstation;

Fig. 107

eine Seitenansicht der 12. Trägerbahn in der dritten Falzstation;

Fig. 108

eine Draufsicht des fertig gefalteten Wickels aus der 12. Trägerbahn;

Fig. 109

eine Draufsicht des Werbebriefes aus der 12. Trägerbahn nach der Schneidstation;

Fig. 110

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 109;

Fig. 111

eine Draufsicht einer 13. Trägerbahn für einen Einsteckbrief;

Fig.-112

eine Stirnansicht der 13. Trägerbahn in der ersten Falzstation;

Fig. 113

eine Draufsicht der 13. Trägerbahn nach der ersten Falzstation;

Fig. 114

eine schematisierte Seitenansicht der 13. Trägerbahn in der zweiten Falzstation;

Fig. 115

eine Draufsicht des fertig gefalteten Wickels aus der 13. Trägerbahn;

Fig. 116

eine Draufsicht des Werbebriefes aus der 13. Trägerbahn nach der Schneidstation;

Fig. 117

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 116;

Fig. 118

eine Draufsicht einer 14. Trägerbahn für einen Einsteckbrief;

Fig. 119

eine Stirnansicht der 14. Trägerbahn in der ersten Falzstation;

Fig. 120

eine Draufsicht der 14. Trägerbahn nach der ersten Falzstation;

Fig. 121

eine schematisierte Seitenansicht der Trägerbahn in der zweiten Falzstation;

Fig. 122

eine Draufsicht des fertig gefalteten Wickels aus der 14. Trägerbahn;

Fig. 123

eine Draufsicht des Werbebriefes aus der 14. Trägerbahn;

Fig. 124

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 123;

Fig. 125

eine Draufsicht einer 15. Trägerbahn für einen Einsteckbrief;

Fig. 126

eine Stirnansicht der 15. Trägerbahn in der ersten Falzstation;

Fig. 127

eine Draufsicht der 15. Trägerbahn nach der ersten Falzstation;

Fig. 128

eine schematisierte Seitenansicht der 15. Trägerbahn in der zweiten Falzstation;

Fig. 129

eine Draufsicht der 15. Trägerbahn nach der zweiten Falzstation;

Fig. 130

eine schematisierte Seitenansicht der 15. Trägerbahn in der dritten Falzstation;

Fig. 131

eine Draufsicht des fertig gefalteten Wickels aus der 15. Trägerbahn;

Fig. 132

eine Draufsicht des Werbebriefes aus der 15. Trägerbahn;

Fig. 133

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 132;

Fig. 134

eine Draufsicht einer 16. Trägerbahn für einen Einsteckbrief;

Fig. 135

eine Stirnansicht der 16. Trägerbahn in der ersten Falzstation;

Fig. 136

eine Draufsicht der 16. Trägerbahn nach der ersten Falzstation;

Fig. 137

eine schematisierte Seitenansicht der 16. Trägerbahn in der zweiten Falzstation;

Fig. 138

eine Draufsicht der 16. Trägerbahn nach der zweiten Falzstation;

Fig. 139

eine schematisierte Seitenansicht der 16. Trägerbahn in der dritten Falzstation;

Fig. 140

eine Draufsicht der 16. Trägerbahn nach der dritten Falzstation;

Fig. 141

eine schematisierte Seitenansicht der 16. Trägerbahn in der vierten Falzstation;

Fig. 142

eine Draufsicht des fertig gefalteten Wickels aus der 16. Trägerbahn;

Fig. 143

eine Draufsicht des Werbebriefes aus der 16. Trägerbahn nach der Schneidestation;

Fig. 144

eine aufgefächert dargestellte Seitenansicht des Werbebriefes nach Fig. 143;

Fig. 145 ... Fig. 149

je eine Draufsicht eines Papier-Abschnittes für eine 17. ... 21. Trägerbahn;

Fig. 150 ... Fig. 161

je eine Seitenansicht zwölf weiterer Trägerbahnen jeweils in der letzten von mehreren unterschiedlichen Falzstationen.

Fig. 162

eine Draufsicht einer 34. Trägerbahn für einen Einsteckbrief;

Fig. 163

eine Seitenansicht der 34. Trägerbahn in der ersten Falzstation;

Fig. 164

eine Draufsicht der 34. Trägerbahn nach der ersten Falzstation;

Fig. 165

eine Seitenansicht der 34. Trägerbahn in der zweiten Falzstation;

Fig. 166

eine Draufsicht der 34. Trägerbahn nach der zweiten Falzstation;

Fig. 167

eine Seitenansicht der 34. Trägerbahn in der dritten Falzstation;

Fig. 168

eine Seitenansicht der 34. Trägerbahn nach der dritten Falzstation;

Fig. 169

eine Draufsicht der 34. Trägerbahn nach der dritten Falzstation;

Fig. 170

eine Draufsicht des fertig gefalteten Wickels aus der 34. Trägerbahn;

Fig. 171

eine Draufsicht des 34. Werbebriefes nach der Schneidstation;

Fig. 172

eine Seitenansicht des 34. Werbebriefes.

The invention is explained in more detail below with reference to several exemplary embodiments shown in the drawing. Show it:

Fig. 1

a plan view of a paper web section for a first carrier web for a self-mailer;

Fig. 1a

a fragmentary plan view of the paper web section of Figure 1 in the first cutting station.

Fig. 2

a plan view of the first carrier web from the paper web section of FIG. 1;

Fig. 3

a side view of the first carrier web in the first folding station;

Fig. 4

a plan view of the first carrier web after the first folding station;

Fig. 5

a side view of the first carrier web in the second folding station;

Fig. 6

a plan view of the first carrier web after the second folding station;

Fig. 7

a side view of the first carrier web in the third folding station;

Fig. 8

a plan view of the fully folded roll from the 1st carrier web;

Fig. 9

a plan view of a paper web section for a second carrier web for a self-mailer;

Fig. 9a

a fragmentary plan view of the paper web section of Figure 9 in the first cutting station.

Fig. 10

a plan view of the second carrier web from the paper web section of FIG. 9;

Fig. 11

a side view of the second carrier web in the first folding station;

Fig. 12

a plan view of the second carrier web after the first folding station;

Fig. 13

a side view of the second carrier web in the second folding station;

Fig. 14

a plan view of the second carrier web after the second folding station;

Fig. 15

a side view of the second carrier web in the third folding station;

Fig. 16

a plan view of the second carrier web after the third folding station;

Fig. 17

a side view of the second carrier web in the fourth folding station;

Fig. 18

a plan view of the finished folded roll from the second carrier web;

Fig. 19

a plan view of a paper web section for a 3rd carrier web for a self-mailer;

Fig. 19a

a partial plan view of the paper web section of Figure 17 in the first cutting station.

Fig. 20

a plan view of the 3rd carrier web from the paper web section of FIG. 19;

Fig. 21

an end view of the third carrier web in the first folding station;

Fig. 22

a plan view of the 3rd carrier web after the first folding station;

Fig. 23

a schematic side view of the 3rd carrier web in the second folding station;

Fig. 24

a plan view of the finished folded roll from the 3rd carrier web;

Fig. 25

a fanned out side view of the reel of FIG. 24;

Fig. 26

a plan view of a paper web section for a 4th carrier web for a self-mailer;

Fig. 26a

a sectional plan view of the paper web section of Figure 24 in the first cutting station.

Fig. 27

a plan view of the fourth carrier web from the paper web section of FIG. 26;

Fig. 28

an end view of the fourth carrier web after the first folding station;

Fig. 29

a plan view of the 4th carrier web after the first folding station;

Fig. 30

a schematic side view of the 4th carrier web in the second folding station;

Fig. 31

a plan view of the 4th carrier web after the second folding station;

Fig. 32

a schematic side view of the 4th carrier web in the third folding station;

Fig. 33

a plan view of the fully folded roll from the 4th carrier web;

Fig. 34

a fanned out side view of the reel of FIG. 33;

Fig. 35

a plan view of a paper web section for a 5th carrier web for a self-mailer;

Fig. 35a

a sectional plan view of the paper web section of Figure 35 in the first cutting station.

Fig. 36

a plan view of the 5th carrier web from the paper web section of FIG. 35;

Fig. 37

an end view of the 5th carrier web in the first folding station;

Fig. 38

a plan view of the 5th carrier web after the first folding station;

Fig. 39

a schematic side view of the 5th carrier web in the second folding station;

Fig. 40

a plan view of the 5th carrier web after the second folding station;

Fig. 41

a schematic side view of the 5th carrier web in the third folding station;

Fig. 42

a plan view of the 5th carrier web after the third folding station;

Fig. 43

a schematic side view of the 5th carrier web in the fourth folding station;

Fig. 44

a plan view of the finished folded roll from the 5th carrier web;

Fig. 45

a fanned-out side view of the winding of FIG. 44;

Fig. 46

a plan view of a 6th carrier web for a slip;

Fig. 47

a side view of the 6th carrier web in the first folding station;

Fig. 48

a plan view of the 6th carrier web after the first folding station;

Fig. 49

a side view of the 6th carrier web in the second folding station;

Fig. 50

a plan view of the 6th carrier web after the second folding station;

Fig. 51

a side view of the 6th carrier web in the third folding station;

Fig. 52

a plan view of the finished folded roll from the 6th carrier web;

Fig. 53

a plan view of the 6th sales letter after the cutting station;

Fig. 54

a fanned out side view of the advertising letter of FIG. 53;

Fig. 55

a plan view of a 7th carrier web for a slip;

Fig. 56

a side view of the 7th carrier web in the first folding station;

Fig. 57

a plan view of the 7th carrier web after the first folding station;

Fig. 58

a side view of the 7th carrier web in the second folding station;

Fig. 59

a plan view of the 7th carrier web after the second folding station;

Fig. 60

a side view of the 7th carrier web in the third folding station;

Fig. 61

a plan view of the finished folded roll from the 7th carrier web;

Fig. 62

a plan view of the 7th sales letter after the cutting station;

Fig. 63

a fanned out side view of the advertising letter of FIG. 62;

Fig. 64

a plan view of an 8th carrier web;

Fig. 65

a side view of the 8th carrier web in the first folding station;

Fig. 66

a side view of the 8th carrier web in the first folding station;

Fig. 67

a side view of the 8th carrier web in the second folding station;

Fig. 68

a plan view of the fully folded roll from the 8th carrier web;

Fig. 69

a plan view of the 8th sales letter after the cutting station;

Fig. 70

a plan view of a 9th carrier web for a slip;

Fig. 71

a side view of the 9th carrier web in the first folding station;

Fig. 72

a plan view of the 9th carrier web after the first folding station;

Fig. 73

a side view of the 9th carrier web in the second folding station;

Fig. 74

a plan view of the 9th carrier web after the second folding station;

Fig. 75

a side view of the 9th carrier web in the third folding station;

Fig. 76

a plan view of the 9th carrier web after the third folding station;

Fig. 77

a side view of the 9th carrier web in the fourth folding station;

Fig. 78

a plan view of the finished folded roll from the 9th carrier web;

Fig. 79

a plan view of the 9th sales letter after the cutting station;

Fig. 80

a side view of the advertising letter shown in FIG. 79;

Fig. 81

a side view of the advertising letter of Figure 79 in a pusher station.

Fig. 82

a partially sectioned plan view of the advertising letter of FIG. 81;

Fig. 83

a plan view of a 10th carrier web for a slip;

Fig. 84

a side view of the 10th carrier web in the first folding station;

Fig. 85

a plan view of the 10th carrier web after the first folding station;

Fig. 86

a side view of the 10th carrier web in the second folding station;

Fig. 87

a plan view of the 10th carrier web after the second folding station;

Fig. 88

a schematic side view of the 10th carrier web in the third folding station;

Fig. 89

a plan view of the 10th carrier web after the third folding station;

Fig. 90

a schematic side view of the 10th carrier web in the fourth folding station;

Fig. 91

a plan view of the finished folded roll from the 10th carrier web;

Fig. 92

a plan view of the 10th advertising letter in the cutting station;

Fig. 93

a fanned out side view of the advertising letter of FIG. 92;

Fig. 94

a plan view of an 11th carrier web for a slip;

Fig. 95 ... 98

a side view of the 11th carrier web in the first to fourth folding station;

Fig. 99

a plan view of the finished folded roll from the 11th carrier web;

Fig. 100

a plan view of the advertising letter from the 11th carrier web after the cutting station;

Fig. 101

a fanned out side view of the advertising letter of FIG. 100;

Fig. 102

a plan view of a 12th carrier web for a slip;

Fig. 103

a side view of the 12th carrier web in the first folding station;

Fig. 104

a plan view of the 12th carrier web after the first folding station;

Fig. 105

a side view of the 12th carrier web in the second folding station;

Fig. 106

a plan view of the 12th carrier web after the second folding station;

Fig. 107

a side view of the 12th carrier web in the third folding station;

Fig. 108

a plan view of the finished folded roll from the 12th carrier web;

Fig. 109

a plan view of the advertising letter from the 12th carrier web after the cutting station;

Fig. 110

a fanned out side view of the advertising letter of FIG. 109;

Fig. 111

a plan view of a 13th carrier web for a slip;

Fig. 112

an end view of the 13th carrier web in the first folding station;

Fig. 113

a plan view of the 13th carrier web after the first folding station;

Fig. 114

a schematic side view of the 13th carrier web in the second folding station;

Fig. 115

a plan view of the fully folded roll from the 13th carrier web;

Fig. 116

a plan view of the advertising letter from the 13th carrier web after the cutting station;

Fig. 117

a fanned out side view of the advertising letter of FIG. 116;

Fig. 118

a plan view of a 14th carrier web for a slip;

Fig. 119

an end view of the 14th carrier web in the first folding station;

Fig. 120

a plan view of the 14th carrier web after the first folding station;

Fig. 121

a schematic side view of the carrier web in the second folding station;

Fig. 122

a plan view of the finished folded roll from the 14th carrier web;

Fig. 123

a plan view of the advertising letter from the 14th carrier web;

Fig. 124

a fanned out side view of the advertising letter of FIG. 123;

Fig. 125

a plan view of a 15th carrier web for a slip;

Fig. 126

an end view of the 15th carrier web in the first folding station;

Fig. 127

a plan view of the 15th carrier web after the first folding station;

Fig. 128

a schematic side view of the 15th carrier web in the second folding station;

Fig. 129

a plan view of the 15th carrier web after the second folding station;

Fig. 130

a schematic side view of the 15th carrier web in the third folding station;

Fig. 131

a plan view of the finished folded roll from the 15th carrier web;

Fig. 132

a plan view of the advertising letter from the 15th carrier web;

Fig. 133

a fanned out side view of the advertising letter of FIG. 132;

Fig. 134

a plan view of a 16th carrier web for a slip;

Fig. 135

an end view of the 16th carrier web in the first folding station;

Fig. 136

a plan view of the 16th carrier web after the first folding station;

Fig. 137

a schematic side view of the 16th carrier web in the second folding station;

Fig. 138

a plan view of the 16th carrier web after the second folding station;

Fig. 139

a schematic side view of the 16th carrier web in the third folding station;

Fig. 140

a plan view of the 16th carrier web after the third folding station;

Fig. 141

a schematic side view of the 16th carrier web in the fourth folding station;

Fig. 142

a plan view of the finished folded roll from the 16th carrier web;

Fig. 143

a plan view of the advertising letter from the 16th carrier web after the cutting station;

Fig. 144

a fanned out side view of the advertising letter of FIG. 143;

Fig. 145 ... Fig. 149

each a top view of a paper section for a 17th ... 21st carrier web;

Fig. 150 ... Fig. 161

a side view of twelve other carrier webs each in the last of several different folding stations.

Fig. 162

a plan view of a 34th carrier web for a slip-in letter;

Fig. 163

a side view of the 34th carrier web in the first folding station;

Fig. 164

a plan view of the 34th carrier web after the first folding station;

Fig. 165

a side view of the 34th carrier web in the second folding station;

Fig. 166

a plan view of the 34th carrier web after the second folding station;

Fig. 167

a side view of the 34th carrier web in the third folding station;

Fig. 168

a side view of the 34th carrier web after the third folding station;

Fig. 169

a plan view of the 34th carrier web after the third folding station;

Fig. 170

a plan view of the finished folded lap from the 34th carrier web;

Fig. 171

a plan view of the 34th advertising letter after the cutting station;

Fig. 172

a side view of the 34th sales letter.

The letters for advertising purposes or briefly advertising letters are produced and sent once as so-called self-mailers and once as so-called insert letters. In the former case, one of the outside pages bears the address of the mail recipient, so that a separate envelope is not necessary. In the second case, the advertising letter is inserted into a separate envelope, which either has a window or is provided with the address of the letter recipient. According to these differences, the production of the two types of sales letter is different in certain areas.

1 to 43, such advertising letters that are used as self-mailers and FIGS. 44 to 172, such advertising letters that are sent as insert letters are explained below.

The starting material for the advertising letters of both types is an endless paper web on a roll. The paper web has a certain width, which usually includes two outer edge strips with transport holes. This paper web is expediently matched to the largest passage width of a conventional labeling machine, with which the paper web is labeled with the individual characteristics of the individual recipients of the advertising letters.

The paper web is printed on the top and bottom in a rotary printing press. The information "top side" and "bottom side" refer to the starting position of the paper web and the sheets to be separated therefrom for the individual parts of the letter with regard to the subsequent folding and gluing processes.

The transport holes are punched on the two outer edge strips in the rotary printing press. In the labeling machine connected to the rotary printing press, the section of the paper web belonging to a specific advertising letter is provided with the individual characteristics of the individual letter recipient. Some of the self-mailers are designed as recipient addresses in accordance with the postal regulations. Other parts of the individual information are used, for example, to process orders from the recipient of the letter from the sender of the advertising letter or as a personal form of address on the part of the letter, which is to be regarded as an advertising letter in the narrower sense of the word.

The edge strips with the transport holes are either cut off at the beginning or sometimes only later from the finished, inscribed paper web. In addition, the paper web is cut in the longitudinal direction into individual sections, each section comprising the parts belonging to a sales letter and bearing the individual characteristics of the recipient of the letter. These individual lengths are referred to as the carrier web. They are processed in the folding and gluing machine to the finished sales letter.

Depending on the structure of the rotary printing press, the labeling machine and the cutting stations and their mutual arrangement, these operations can also take place in a different order.

1 shows a paper web section 1 which still has the two edge strips 2 with the transport holes 3. These edge strips 2 are cut off along the dash-dotted lines 4 in a cutting station, as indicated in FIG. 1a, so that the carrier web 5 remains.

The first carrier web 5 for a first embodiment of the advertising letter has a rectangular plan with the two longitudinal edges 6 and 7 and the two transverse edges 8 and 9. The carrier web 5 is formed by five transverse folds, which are briefly referred to as transverse folds 11 ... 15 , divided into six fields. The carrier web 5 also has two longitudinal perforations 16 and 17 which run at a certain distance r from the adjacent longitudinal edge 6 and 7 and which were already attached to the paper web during processing. The longitudinal perforations 16 and 17 delimit two tear-off edge strips 18 and 19. If these tear-off edge strips 18 and 19 are separated from the six fields, the six surface sections A 1... A 6, which are numbered in columns, remain as the usable area of the advertising letter.

The straight and generally perpendicular to the longitudinal extent of the carrier web 5 transverse folding points 11 ... 15 are not yet available in the flat carrier web 5, because they only arise through the subsequent folding processes. Nevertheless, for the sake of clarity, they are drawn in as dotted lines right from the start. This also applies to the representations that follow.

In the first carrier web 5, the five transverse fold points 11 ... 15 theoretically have the same distance from one another, so that the surface sections A 1 ... A 6 are of the same height. In practice, due to the finite paper thickness of the carrier web 5 and due to the number and position of the surface sections A 1 ... A 6 and due to the sequence of the folding processes, certain deviations from the theoretical dimension will occur. However, the deviations are not taken into account in the following.

Already when the paper web 1 passes through the printing press and the labeling machine, three incisions 21 ... 23 are made with a cutting station arranged there. These three incisions run in the transverse direction of the carrier web 5. They extend at least from one longitudinal perforation 16 to the other longitudinal perforation 17. Slight exceedances of the two longitudinal perforations to the outside are permissible. Shortfalls should be avoided. The incision 21 runs at least approximately in the line of alignment of the second transverse fold location 12. The incision 22 extends at least approximately in the alignment line of the transverse fold location 13. The incision 23 extends at least approximately in the alignment line of the cross fold location 15. Through the three incisions 21 ... 23 are the surface sections A 2 and A 3, the surface sections A 3 and A 4 and the surface sections A 5 and A 6 within the two longitudinal perforations 16 and 17 completely separated from each other. The surface sections A 1 and A 2 remain joined together along the transverse fold point 11. The surface sections A 4 and A 5 remain united with one another along the transverse fold point 14.

The folding and gluing processes by means of which the finished folded and glued advertising letter 24 (FIG. 8) arises from the flat carrier web 5 (FIG. 2) will be explained in more detail below with reference to FIGS.

A first adhesive is applied in the area of the surface sections A 4... A 6, specifically in the surface area of the two tear-off edge strips 18 and 19 in the form of a continuous adhesive strip 24 and 25, respectively. In the longitudinal direction they extend as close as possible to the transverse fold point 15 and the transverse edge 8. In the transverse direction, the two adhesive strips 24 and 25 extend outward as close as possible to the adjacent longitudinal edge 6 and 7, respectively. Inside the adhesive layers 24 and 25 should not exceed the longitudinal perforations 16 and 17, but should rather keep a distance from them so that the adjacent surface sections remain free of adhesions.

The first three fields with the surface sections A 1 ... A 3 are folded over the transverse fold point 13 forward onto the top of the fields with the surface sections A 4 ... A 6 and in the area of the tear-off edge strips 18 and 19 by means of the adhesive strips 24 and 25 glued to them.

The top side here (and later in a corresponding manner) is the side of the paper web 5 which faces the viewer in FIG. 2 and which faces the left sheet edge in FIG. 2. Insofar as the underside of one of the surface sections A 1... A 6 faces the viewer in the subsequent figures, regardless of its position above or below other surface sections, this is indicated by underlining the reference symbol.

The carrier web 5 emerges from the folding process indicated in FIG. 3 in the state shown in FIG. 4. In the area of the surface section A 2, a second application of adhesive in the form of an adhesive strip 27 and 28, respectively, is applied to the underside in the area of the two tear-off edge strips 18 and 19. Similar to the adhesive strips 24 and 25, the adhesive strips 27 and 28 extend in the longitudinal direction as close as possible to the transverse fold points 11 and 12 and outwards to the longitudinal edge 6 or 7 and maintain a certain safety distance from the longitudinal perforation 16 or 17.

The two surface sections A 1 and A 6 lying one above the other are folded forward about the transverse fold point 11/15 onto the two surface sections A 2 and A 5 likewise lying one above the other and glued to them by means of the adhesive strips 27 and 28. This folding and gluing process is indicated in Fig. 5. The individual surface sections are not shown as a complete guide to the adjacent surface sections, so that the individual surface sections and their mutual assignment can still be distinguished. In reality you have to imagine the different surface sections or section groups firmly pressed together. This also applies to all other corresponding representations of the carrier webs for self-mailers. In any case, the surface sections of the slip-in letters are only loosely adjacent to one another.

In the state achieved by the folding process according to FIG. 5 and visible from FIG. 6, a third adhesive application is carried out in the area of the surface sections A 2, A 5, A 1, A 6, all lying one above the other, on the underside of the surface section A 6 attached in the form of an adhesive strip 31 and 32 in the area of the tear-off edge strips 18 and 19. The superimposed surface sections A 3 and A 4 are folded forward onto the other surface sections (FIG. 7) and glued to them by means of the adhesive strips 31 and 32. This completes the letter wrap, which at the same time forms the finished advertising letter 24 because of the use as a self-mailer.

9 shows a paper web section 31 which still has the two edge strips 32 with the transport holes 33. These edge strips 32 are again cut off in a cutting station along the cut lines 34 shown in broken lines, as in FIG Fig. 9 a is indicated. This leaves the carrier web 35 of the paper web section 31 for a second exemplary embodiment of the advertising letter.

The carrier web 35 (FIG. 10) has a rectangular plan with the two longitudinal edges 36 and 37 and with the transverse edges 38 and 39. The carrier web 35 is divided into five fields by four longitudinal fold points 41 ... 44. The carrier web 35 also has two longitudinal perforations 45 and 46, which in turn run at a distance r from the adjacent longitudinal edge 36 and 37 and which have already been attached to the paper web 31. The longitudinal perforations 45 and 46 each delimit a tear-off edge strip 47 or 48 from the five fields of the carrier web 35, as a result of which the five surface sections B 1... B 5 remain as the usable area of the advertising letter.

The transverse fold points 41 ... 44 are again (theoretically) at the same distance from one another, so that the surface sections B 1 ... B 5 are of the same height.

There are two incisions on the carrier web 35 which were already made during the passage of the paper web 31 through the rotary printing machine and the labeling machine in two cutting stations arranged there. The one incision 51 is straight and runs at least approximately in the line of alignment of the transverse fold point 42. The second incision 52 has an arrow-shaped course, its tip facing the transverse edge 38. Its two sections 53 and 54 run from the tip outwards on both sides in an oblique direction. They extend at least up to the longitudinal perforation 45 or 46 and expediently exceed this by a small amount. The area delimited by the two sections 53 and 54 of the incision 52 and by the transverse fold point 43 forms one Envelope flap 65 for a return envelope made from the two surface sections B 4 and B 5, with which, for example, the two surface sections B 1 and B 2 serving as an autograph letter or as an order form or the like can be sent, for example, can be returned to the sender of the advertising letter.

For the production of the return envelope, an adhesive application in the form of two adhesive strips 55 and 56 is applied to the top of the surface section B 4 within the two longitudinal perforations 45 and 46. They extend in the longitudinal direction from the transverse fold point 43 to the transverse fold point 44. In the transverse direction, they extend inward from the adjacent longitudinal perforation 45 or 46 by a width which is sufficient to securely bond the two surface sections B 4 and B 5 to guarantee.

For the production of the letter roll, a further adhesive application in the form of two adhesive strips 57 and 58 is applied in the area of the surface section B 4. These also extend in the longitudinal direction from the transverse fold point 43 to the transverse fold point 44. In the transverse direction, they extend inwards from the longitudinal edge 36 or 37 in the direction of the longitudinal perforation 45 or 46. Since here the adhesive strips 55 and 56 connect on the other side of the two longitudinal perforations, the two adhesive strips 57 and 58 can extend as far as the longitudinal perforations 45 and 46, so that the two adhesive strips 55 and 57 or 56 and 58 lying next to one another like a single, wide strip of adhesive appears and can also be attached as such.

The field with the surface section B 5 is folded forward about the transverse fold point 44 onto the field with the surface section B 4 (FIG. 11) and glued to it by means of the adhesive strips 55 ... 58. In the area of the surface section B 3, another adhesive application in the form of the two adhesive strips 59 and 60 is applied in the surface area of the two tear-off edge strips 47 and 48. They extend in the longitudinal direction from the transverse fold point 42 to the transverse fold point 43. In the transverse direction they each extend from the longitudinal edge 36 or 37 inwards to just before the longitudinal perforation 45 or 46. The two superimposed fields with the surface sections B 4 and B 5 are folded over the transverse fold point 43 forward onto the top of the field with the surface section B 3 (FIG. 13) and glued to it by means of the adhesive strips 59 and 60.

In the area of the surface section B 2, a further adhesive application in the form of the two adhesive strips 61 and 62 is applied in the surface area of the tear-off edge strips 47 and 48, the surface area of which corresponds to that of the two adhesive strips 59 and 60. The now three-overlapping fields with the surface sections B 3, B 4 and B 5 are folded over the transverse fold point 42 forward onto the top of the field with the surface section B 2 (FIG. 15) and glued to it by means of the adhesive strips 61 and 62.

Finally, a last adhesive application in the form of the two adhesive strips 62 and 63, which correspond to the preceding adhesive strips, is applied in the area of the surface section B 1 in the surface area of the tear-off edge strips 47 and 48. The merged fields with the surface sections B 2 ... B 5 are folded forward around the transverse fold point 41 to the top of the field with the surface section B 1 (FIG. 17) and by means of the two adhesive strips 62 and 63 glued to it. With this last folding and gluing process the letter wrap is finished, which also represents the advertising letter 64 (FIG. 18).

Of the two outer fields with the surface sections B 1 and B 2, at least one on its outside, which corresponds to the underside of the carrier web 35, carries individual details of the individual letter recipient in the manner of his postal address. If the two surface sections B 1 and B 2 are returned later, they already contain the individual information. Apart from that, further individual details, such as a customer number, can be attached to the surface sections B 1 and B 2, for which in particular the top of the two surface sections B 1 and B 2, which are located on the inside of the finished advertising letter, can be considered.

The paper web section 71 shown in FIG. 19 has the two edge strips 72 with the transport holes 73. These edge strips 72 are cut off in a cutting station along the cutting lines 74 (FIG. 19 a), so that the carrier web 75 remains (FIG. 20).

The carrier web 75 has a rectangular plan with the longitudinal edges 76 and 77 and the transverse edges 78 and 79. The carrier web 75 is divided into four fields by a longitudinal fold point 81 and a transverse fold point 82, which are arranged in two columns and two rows. The longitudinal fold point is not in the middle of the carrier web 75, but closer to the longitudinal edge 76. As a result, the group of fields between the longitudinal fold 81 and the longitudinal edge 76 has a smaller width than the group of fields between the longitudinal fold 81 and the longitudinal edge 77. The transverse fold 82 lies in the middle between the transverse edges 78 and 79. As a result, the fields are above and equally high below the transverse fold point 82.

On both sides of the longitudinal fold point there is a longitudinal perforation 83 and 84, which are at least approximately the same distance r from the longitudinal fold point 81. In addition to the longitudinal edge 77, there is a third longitudinal perforation 85, which is also at a distance r from the longitudinal edge 77. The three longitudinal perforations 83 ... 85 are already attached to the paper web from which the paper web section 71 was divided. The three longitudinal perforations 83 ... 85 each delimit a tear-off edge strip 86 or 87 or 88 from the group of fields in which they run. If the tear-off edge strips 86 ... 88 are accounted for, the surface areas C 1 ... C 4 remain as the usable area of the advertising letter, which are numbered in columns on the carrier web 75. The width of the group of fields with the surface sections C 3 and C 4 is dimensioned so large that even after the two tear-off edge strips 87 and 88 have been separated off, the surface sections C 3 and C 4 have a greater width than the surface sections C 1 and C 2, even if only one tear-off edge strip 86 is separated from the group of its fields.

The carrier web 75 has an incision 89 which was already made during the processing of the paper web, so that it is already present in the paper web section 71. The incision 89 is made at least approximately in the line of alignment of the transverse fold point 82 and extends from the longitudinal edge 76 to at least the longitudinal fold point 83. As a result, the two surface sections C 1 and C 2 are already separated from one another outside the tear-off edge strip 86. When the tear-off edge strip 86 is later separated (together with the tear-off edge strip 87), the two surface sections C 1 and C 2 are easily isolated.

In the case of the carrier web 75, the group of panels with the surface sections C 1 and C 2 is first folded over around the longitudinal fold point 81 to the top of the panels with the surface sections C 3 and C 4 (FIG. 21), but due to the different widths Part of the top remains uncovered. An adhesive application in the form of the two adhesive strips 91 and 92 is then applied in the area of the surface sections C 2 and C 4. The adhesive strip 91 is attached to the back of the tear-off edge strip 86, where it extends in the longitudinal direction from the transverse fold point 82 to the transverse edge 79 and in the transverse direction from the longitudinal edge 76 to just about the longitudinal perforation 83. The adhesive strip 92 is applied to the top of the tear-off edge strip 88, it likewise extending in the longitudinal direction from the transverse fold point 83 to the transverse edge 79 and in the transverse direction from the longitudinal edge 77 to just under the longitudinal perforation 85.

The row of panels with the surface sections C 1 and C 3 is folded forward around the transverse fold point 83 to the row of panels with the surface sections C 2 and C 4 and glued to them by means of the adhesive strips 91 and 92. This completes the letter wrap, which also represents sales letter 93.

Since the surface sections C 3 and C 4 have a greater width than the surface sections C 1 and C 2, the advertising letter 93 still has a closed appearance to the outside, even if the two surface sections C 1 and C 2 do not because of the incision 89 along the transverse fold locations 82 are more united. This is illustrated in the fanned-out side view of the advertising letter 93 in FIG. 24, where it can be seen that the two surface sections C 3 and C 4 are connected along the transverse fold point 83, whereas the surface sections C 1 and C 2 are separated from one another. Out for this reason, the cut-in 89 could also be made at a different location between the two transverse edges 78 and 79. In addition, there could also be further incisions in the area of the surface sections C 1 and C 2, as will be shown later.

The paper web section 95 shown in FIG. 26 has the two edge strips 96 with the transport holes 97 which are separated along the cutting lines 96 (FIG. 26a), so that the carrier web 101 for a fourth exemplary embodiment of the advertising letter is of the self-mailer type remains (Fig. 27).

The carrier web 101 in turn has a rectangular plan with the longitudinal edges 102 and 103 and with the transverse edges 104 and 105.

The carrier web 101 has a longitudinal fold point 106 and two transverse fold points 107 and 108, which subdivide the carrier web 101 into two columns and three rows of fields.

On both sides of the longitudinal fold point 106 there is a longitudinal perforation 111 and 112, which are at a distance r from the longitudinal fold point 106. Along the longitudinal edge 103 there is another longitudinal perforation 113, which is also at a distance r from the longitudinal edge 103. The longitudinal perforations 111 ... 113 delimit a tear-off edge strip 114 or 115 or 116 from the six fields. If these tear-off edge strips are billed from the six fields of the carrier web 101, the six surface sections D 1... D 6 which are numbered in columns remain as their usable area. The group of fields with the surface sections D 1 ... D 3 has a smaller width than the group of fields with the surface sections D 4 ... D 6, in such a way that the surface sections D 1 ... D 3 are also one have a smaller width than the surface sections D 4 ... D 6. As a variation to In the previous embodiments, there is still a transverse perforation 117 in the carrier web 101, which runs in the line of alignment of the transverse fold point 107 and extends between the longitudinal edge 102 and the first longitudinal perforation 111. As a result, the two surface sections D 1 and D 2 are still connected, but can later be easily separated from one another without the use of cutting tools. There are two incisions 118 and 119 in the carrier web 101. In the same way as the incision 89 in the carrier web 75, the incision 118 is made in the group of fields with the smaller width. It runs in the line of alignment of the transverse fold point 108 and extends from the longitudinal edge 102 to at least the longitudinal perforation 111. The incision 119 is made in the group of fields with the greater width. It runs in the line of alignment of the transverse fold point 107 and extends at least from the longitudinal perforation 112 to at least the longitudinal perforation 113. Since the transverse fold points 107 and 108 are at the same distance from one another as from the respectively adjacent transverse edge 104 and 107, the surface sections D 1. .. D 6 with each other the same height, which is equal to the height h of the finished letter wrap or advertising letter 120 (Fig. 33). This fulfills the requirement that at least two external fields, here the fields with the surface sections D 5 and D 6, are present on the finished sales letter, which are interconnected along the transverse fold point 108 and are not separated from one another by cuts or even only by cross perforation are easily separable. This requirement is also met if the further rows of fields or surface sections which are present in addition to these two contiguous surface sections have a lower height.

The group of fields with the surface sections D 1 ... D 3 is forward about the longitudinal fold point 106 on the top of the group of fields with the Area sections D 4 ... D 6 folded (Fig. 28). An adhesive application in the form of the two adhesive strips 121 and 122 is applied in the area of the middle surface sections D 2 and D 5. The adhesive strip 121 is located in the surface area of the tear-off edge strip 114, specifically on its underside, between the two transverse fold points 107 and 108 on the one hand and between the longitudinal fold point 106 and the longitudinal perforation 111 on the other hand. The adhesive strip 122 is located in the surface area of the tear-off edge strip 116, specifically on its front side, likewise between the two transverse fold points 107 and 108 on the one hand and between the longitudinal edge 103 and the longitudinal perforation 113 on the other hand. The two fields with the surface sections D 3 and D 6 are folded forward around the transverse fold point 108 onto the fields with the surface sections D 2 and D 5 (FIG. 30) and glued to them by means of the adhesive strips 121 and 122.

In the area of the surface section D 6, a further adhesive strip 123 and 124 is attached to the underside of the tear-off edge strips 115 and 116 on the underside thereof (FIG. 31). Both adhesive strips 123 and 124 extend in the longitudinal direction from the transverse edge 105 to the longitudinal fold point 108 and in the transverse direction from the longitudinal fold point 106 to the longitudinal perforation 112 or from the longitudinal edge 103 to the longitudinal perforation 113.

The row of panels with the surface sections D 1 and D 4 is folded forward around the transverse fold point 107 onto the panels with the superimposed surface sections D 2 and D 5 and D 3 and D 6 (FIG. 32) and with these by means of the adhesive strips 123 and 124 glued. This completes the letter wrap, which also represents the finished advertising letter 120 (FIG. 33).

The fanned-out representation in FIG. 34 shows the position and mutual assignment of the surface sections D 1... D 6 as if the tear-off edge strips had already been removed.

The paper web section 125 shown in FIG. 35 has the edge strips 126 with the transport holes 127. These edge strips are cut off again along the cutting lines 128, so that the carrier web 131 remains (FIG. 36).

The carrier web 131 with a rectangular outline has the longitudinal edges 132 and 133 and the transverse edges 134 and 135.

The carrier web 131 is divided by a longitudinal fold point 136 and by three transverse fold points 137 ... 139 into eight fields, which are arranged in two columns and four rows.

The two longitudinal perforations 141 and 142, which are at a distance r from the longitudinal fold point 136, are present on both sides of the longitudinal fold point 136. Along the longitudinal edge 133 there is the longitudinal perforation 143, which is also at a distance r from it. The longitudinal perforations 141 and 142 delimit a tear-off edge strip 144 and 145, respectively. The longitudinal perforation 143 delimits a tear-off edge strip 146. If these tear-off strips 144 ... 146 are billed from the eight fields, the eight surface sections E 1 ... E 8 remain as the usable area of the advertising letter, which are numbered in columns.

In the first column of the surface sections E 1... E 4, the cut 147 is present in the alignment of the transverse fold point 138 and extends from the longitudinal edge 132 to at least the longitudinal perforation 141. In the Columns of the surface sections E 5 ... E 8, there are two incisions, namely the incision 148 in the line of alignment of the transverse fold point 137 and the incision 149 in the line of the transverse fold point 139. These two incisions extend from at least the longitudinal perforation 142 to at least the Longitudinal perforation 143. In addition, two transverse perforations are present in the column of the surface sections E 1... E 4, namely the transverse perforation 151 in the line of alignment of the transverse fold point 137 and the transverse perforation 152 in the line of alignment of the transverse fold point 139. These two transverse perforations 151 and 152 extend from the longitudinal edge 132 to at least the longitudinal perforation 141.

The three transverse folding points 137 ... 139 have a uniform, equal distance from one another and from the transverse edges 134 and 135, which is equal to the height h of the finished letter roll, which also represents the advertising letter 153 (FIG. 44). With regard to the numerous incisions 147 ... 149 and the transverse perforations 151 and 152, it should be noted that in the column of the surface sections with the greater width, here the surface sections E 5 ... E 8, an area is free of an incision , which extends in the longitudinal direction from one transverse fold point to the next but one transverse fold point, here from the transverse fold point 137 to the transverse fold point 139, and which has an overall length of twice the height h of the wrap or advertising letter 153. The two surface sections E 6 and E 7, which adjoin one another without incision and without transverse perforation, form the two outer sheets on the finished advertising letter 153, which envelop the remaining sheets.

The group of fields with the surface sections E 1 ... E 4 is folded forward about the longitudinal fold point 136 onto the top of the group of fields with the surface sections E 5 ... E 8 (FIG. 37). In the field of Surface sections E 3 and E 7 are applied in the form of the two adhesive strips 154 and 155. One is located on the underside of the tear-off edge strip 144. The other is on the top of the tear-off edge strip 146. The row of fields with the surface sections E 4 and EB are folded up around the transverse fold point 139 upward to the third row of fields with the surface sections E 3 and E 7 and glued to it by means of the adhesive strips 154 and 155 (FIG. 39).

In a corresponding manner, a further adhesive strip 156 and 157 are applied in the area of the surface sections E 2 and E 6 on the underside of the tear-off edge strip 144 and on the top of the tear-off edge strip 146. Then the row of panels with the surface sections E 1 and E 5 is folded forward around the transverse fold point 137 to the row of panels with the surface sections E 2 and E 6 (FIG. 41) and glued to them by means of the adhesive strips 156 and 157. In the area of the lower row of superimposed fields with the surface sections E 3, E 4, E 7 and E 8, a third adhesive application with the adhesive strips 158 and 159 is applied, specifically on the underside of the tear-off edge strip 145 or on the underside of the Tear-off edge strip 146. The upper row of panels with the surface sections E 1, E 2, E 5 and E 6 is then folded forward around the central transverse fold point 138 (FIG. 43) and glued to them by means of the adhesive strips 158 and 159. This concludes sales letter 153. 44 shows how the individual surface sections are arranged in the finished letter wrap and how they are connected or separated from one another when the tear-off edge strips have been separated off.

In the case of the carrier webs 75, 101 and 131, the two groups of fields had a different width on either side of the longitudinal fold location. The area sections of the relevant groups of the fields also had a different width after the tear-off edge strips had been separated off. As a result, the position of the existing incisions and / or transverse perforations between the individual surface sections was predetermined in a certain way. In the group of fields with the smaller width, the position of the incisions and / or the transverse perforations could be changed within wide limits. In the group of the fields with the greater width, at least one area section with a total length of twice the height of the finished letter wrap or advertising letter had to be free of cuts. In addition, depending on the number of further surface sections, incisions and / or transverse perforations could also be made there.

The two groups of fields on either side of the longitudinal fold location can also have the same width. In this case, there are two tear-off edge strips in each of the two groups of the fields, one on either side of the longitudinal fold point and one along the two longitudinal edges. In such a case, the surface area can lie in any of the two groups of fields without an incision. The position of this surface area in the longitudinal direction is of minor importance. At most, it influences the position of the incisions and / or transverse perforations and the type of folding process as well as the sequence of the individual folding and gluing processes.

In the case of the slip-in letters according to FIGS. 46 to 161, there are no tear-off edge strips which, in the case of self-mailers, result in the letter wrap being held together and which have to be separated by the letter recipient. But also with the plug-in letters, all parts of the letter that belong to a certain advertising letter and at least partially are provided with individual details of a very specific letter recipient, at least during the manufacturing processes. For this purpose, area strips are used in the slip-in letters, which are cut off at the end of the folding processes as a so-called trim. It makes sense to use the edge strips with the transport holes, which are necessary anyway for labeling the advertising letters in the labeling machine, where this is only possible, and to cut them off later as a trim.

The paper web section shown in FIG. 46 is also the carrier web 161 for the first exemplary embodiment of the advertising letter, which is used as a slip-in letter. The carrier web 161, like those also described earlier, has a rectangular plan area with the longitudinal edges 162 and 163 and the transverse edges 164 and 165. The carrier web 161 also has two edge strips 166 and 167 which are provided with transport holes 168. These edge strips are sometimes referred to as pilot hole edges. Since the edge strips 166 and 167 are later cut off as trim, they can also be referred to as trim strips. These trimming strips or edge strips 166 and 167 are cut off along the dashed lines 169 and 170.

The carrier web 161 is divided into four fields by three transverse fold points 171 ... 173. After deducting the two edge strips 166 and 167, the surface sections F 1 ... F 4 remain as the usable area of the advertising letter.

There are incisions 174 and 175 in the line of alignment of the transverse fold points 171 and 173, respectively. The two cuts each extend in the transverse direction at least up to the cutting lines 169 and 170, so that the along the incisions adjoining surface sections F 1 and F 2 or F 3 and F 4 are completely separated from one another after the edge strips 166 and 167 have been cut off.

The field with the surface section F 1 is folded forward about the transverse fold point 171 onto the top of the field with the surface section F 2 (FIG. 47). The field with the surface section F 4 is then folded forward over the transverse fold point 173 onto the field with the surface section F 3 (FIG. 49). Finally, the one row of fields lying one above the other, for example the fields with the surface sections F 1 and F 2, is folded forward over the central transverse folding point 172 onto the other row of fields (FIG. 51), as a result of which the letter wrap, or short wrap 176, is finished is folded (Fig. 52). The two trimmings 177 and 178 are cut off from this winding 176 along the cutting lines 169 and 170 (FIGS. 46 and 52). This concludes sales letter 179. The arrangement of the individual surface sections in the advertising letter 179 can again be clearly seen in FIG. 53 in a fanned-out representation.

The carrier web 181 shown in FIG. 55 with the two longitudinal edges 182 and 183 and the transverse edges 184 and 185 has the two trim strips or edge strips 186 and 187, which are later cut off along the cut lines 188 and 189.

The carrier web 181 is divided by four transverse fold points 191 ... 194 into five fields, which have the same height among one another. If the edge strips 186 and 187 are calculated from these, the surface sections G 1 ... G 5 result as the usable area.

There are incisions 195, 196 and 197, respectively, in the alignment of the transverse fold locations 191, 192 and 194.

These extend on both sides at least up to the cutting lines 188 and 189. The area from the transverse fold point 192 to the next but one transverse fold point 194 with a length of twice the height h of the fully folded roll 198 (FIG. 61) is free of an incision .

The two fields with the surface sections G 1 and G 2 are folded forward over the transverse fold point 192 to the fields with the surface sections G 3 and G 4 (FIG. 56). The field with the surface section G 5 is then folded over at the front about the transverse fold location 194 (FIG. 58). Finally, the fields with the surface sections G 2 and G 3 are folded forward around the transverse fold point 193 onto the other fields with the surface sections G 1, G 4 and G 5 (FIG. 60), as a result of which the winding 198 is completely folded.

When the two trim strips or edge strips 186 and 187 have been cut off from the winding 198, the finished advertising letter 199 is available. It then only has to be put in an envelope in order to be sent. From Fig. 63, the individual surface sections in their mutual assignment can be seen in sales letter 199 in a fanned-out representation.

The carrier web 201 shown in FIG. 64 with the longitudinal edges 202 and 203 and the transverse edges 204 and 205 has the edge strips 206 and 207, which are later cut off along the cutting lines 208 and 209.

The carrier web 201 is divided into three fields by two transverse fold points 211 and 212, which after deduction of the edge strips 206 and 207 result in the surface sections H 1... H 3.

The transverse fold point 211 lies in the middle between the transverse edge 204 and the second transverse fold point 212, as a result of which the surface sections H 1 and H 2 have the same height, which is equal to the height h of the fully folded roll 213 (FIG. 68). The transverse edge 205 has a smaller distance from the transverse fold location 212.

In the line of alignment of the transverse fold location 212 there is an incision 214 which extends at least up to the cutting lines 208 and 209. The entire surface area of the surface sections H 1 and H 2 is without incision.

First, the field with the surface section H 3 is folded over the transverse fold location 212 (FIG. 65). The field is then folded over with the area section H 1 around the transverse fold point 211 (FIG. 67), as a result of which the winding 213 is already completely wound (FIG. 68).

The trim strips or edge strips 206 and 207 are cut off along the cut lines 208 and 209, as a result of which the finished advertising letter 215 is present (FIG. 69).

The carrier web 221 shown in FIG. 70 with the longitudinal edges 222 and 223 and the transverse edges 224 and 225 has the trimming or edge strips 226 and 227, which are later cut off along the cutting lines 228 and 229.

The carrier web 221 is divided into four fields by four transverse fold points 231 ... 234, from which the surface sections I 1 ... I 5 result after deduction of the edge strips 226 and 227.

The transverse fold point 232 is at the same distance from the two adjacent fold fold points 231 and 233, which is equal to the height h of the finished folded roll 235, as a result of which the two surface sections I 2 and I 3 have the same height among each other. The distances between the transverse fold points 233 and 234, between the transverse fold point 234 and the transverse edge 235 and between the transverse fold point 231 and the transverse edge 224 are smaller than the height h. They are staggered in such a way that the remaining surface sections in the order I 4, I 5 and I 1 have a gradually decreasing height.

First, the field with the surface section I 5 is folded back over the transverse fold point 234 onto the underside of the field with the surface section I 4 (FIG. 71). Then the two superimposed fields with the surface sections I 4 and I 5 are folded over together around the transverse fold point 233 in a kind of fan fold to the top of the field with the surface section I 3 (FIG. 73). Next, the panel with the surface section I 1 is folded forward around the transverse fold point 231 onto the top of the panel with the surface section I 2 (FIG. 75). The two fields one above the other with the surface sections I 1 and I 2 are folded over together around the transverse fold point 232 to the front onto the top of the fields with the surface sections I 3 and I 5 (FIG. 77). The letter wrap 235 is now completely folded (FIG. 78). Edge strips 226 and 227 are cut off from it along section lines 228 and 229, respectively, and a preliminary stage 236 (FIGS. 79 and 80) of the final form of advertising letter 237 (FIGS. 81 and 82) is thereby achieved. In the preliminary stage 236, the surface sections I 1, I 5 and I 4 are arranged somewhat offset from one another within the two surface sections I 2 and I 3 surrounding them. Therefore, in the preliminary stage 236, the advertising letter is pushed open on the edge with the transverse fold point 232, as is indicated in FIG. 81. As a result, the inner surface sections I 1, I 5 and I 4 all slide towards the transverse fold point 232, so that when the surface section I 2 is pivoted down, they lie neatly staggered on top of one another in plan view (FIG. 82).

The carrier web 241 shown in FIG. 83 with the longitudinal edges 242 and 243 and the transverse edges 244 and 245 has the edge strips 246 and 247, which are later cut off along the cutting lines 248 and 249 as a trim.

The carrier web 241 is divided into seven fields by the six transverse fold points 251 ... 256, of which the seven surface sections J 1 ... J 7 remain after deduction of the edge strips 246 and 247. The mutual distance between two of the five transverse folds 251 ... 255 is at least approximately the same as each other and corresponds to the height h of the finished folded roll 257 (FIG. 91). The distance between the transverse fold point 251 and the transverse edge 244, between the transverse fold points 255 and 256 and between the transverse fold point 256 and the transverse edge 245 is smaller than the height h, in such a way that the surface sections lying between them are in the order J 6, J 1 and J 7 have a gradually decreasing height.

There is an incision 258, 259 and 260 in each case in the line of alignment of the transverse fold points 251, 253 and 255, each of which extends in the transverse direction up to at least the intersection lines 248 and 249. Due to this position of the incisions 258 ... 260, the fields with the surface sections J 2 and J 3 and the fields with the surface sections J 4 and J 5, each with twice the height h, are undivided, which is why each of these surface pairs for the outer sheet of the roll 257 can be used.

The fields with the surface sections J 1 ... J 3 are folded forward around the transverse fold point 253 onto the top of the fields with the surface sections J 4 ... J 6 (FIG. 84). Then the field with the surface section J 7 is forward to the cross fold point 256 on the Fields with the surface sections J 1 and J 6 folded over, the transverse edge 244 being covered (FIGS. 86 and 87). Thereafter, the fields with the surface sections J 1, J 6 and J 7 are folded forward together around the transverse fold point 255 to the fields with the surface sections J 2 and J 5 (FIG. 88). Finally, the panels with the surface sections J 3 and J 4 are folded forward over the transverse fold point 254 onto the other panels (FIG. 90), as a result of which the winding 257 is completely folded.

After the edge strips 246 and 247 have been cut off, the finished advertising letter 250 is present (FIG. 92). The position of the individual surface sections can be seen in the fanned-out representation in FIG. 93. It can also be seen from this that when the advertising letter 250 is unfolded, in particular after the superimposed surface sections J 2 and J 5 have been folded away, the three inner surface sections J 7, J 1 and J 6 reappear as a staggered row of sheets. Of them, the surface section J 1 is isolated because of the incision 258, whereas the surface sections J 6 and J 7 are connected along the transverse fold point 256.

The carrier web 261 shown in FIG. 94 with the longitudinal edges 262 and 263 and with the transverse edges 264 and 265 has the edge strips 266 and 267, which are later cut off along the cutting lines 268 and 269.

The carrier web 261 is divided into six fields by five transverse fold points 271 ... 275, of which the surface sections K 1 ... K 6 remain as usable area after the edge strips 266 and 267 have been severed. The transverse fold points 272 ... 274 have the same distance in pairs, which is equal to the height h of the finished roll 276 (FIG. 99). Therefore, the surface sections K 3 and K 4 are used as a wrapper 276 closed on one side. The surface sections K 2 and K 5 also have the height h. The surface sections K 6 and K 1, on the other hand, have a gradually decreasing height in this order.

One of the notches 277 ... 280 is present in the line of alignment of the transverse fold points 271, 272, 274 and 275.

The folding processes follow one another in the manner shown in FIGS. 95 ... 98. First, the fields with the surface sections K 1 and K 2 are folded over the transverse fold point 272. The field with the surface section K 6 is then folded around the transverse fold point 275 and the two surface sections K 5 and K 6, which are then superimposed, are folded around the cross fold point 274. Finally, the superimposed fields with the surface sections K 2 and K 3 are folded over the longitudinal fold point 273, as a result of which the winding 276 is completely folded. By cutting off the edge strips 266 and 267 along the section line 268 and 269, this results in the advertising letter 270 (FIG. 100). The position and assignment of the individual surface sections can be seen from the fanned-out representation in FIG. 101.

The carrier web 281 shown in FIG. 102 with the longitudinal edges 282 and 283 and the transverse edges 284 and 285 has the two edge strips 286 and 287, which are later cut off along the cutting lines 288 and 289.

The carrier web 281 is divided into four fields by four transverse folding points 291 ... 294, of which the surface sections L 1 ... L 5 remain after the edge strips 286 and 287 have been separated. These surface sections have the same height h among themselves.

A straight incision 295 is made in the line of alignment of the transverse fold point 291 and extends up to the cutting lines 288 and 289. In the area of the surface section L 4, a second incision 296 is made, which is arrow-shaped, the arrowhead pointing toward the surface section L 5. From this arrowhead, the two straight sections 297 and 298 of the incision 296 extend in an oblique direction to the transverse fold point 293, which they reach at least approximately at the intersection with the cutting line 288 or 289, the two sections 297 and 298 expediently over the two intersection lines 288 and 289 extend slightly.

As already indicated by the course of the incision 296, the surface sections L 2 and L 3 are used to produce an envelope. The triangular surface between the transverse fold point 293 and the arrow-shaped incision 296 forms the envelope flap 299 for this purpose. For this purpose, an adhesive application in the form of two adhesive strips 301 and 302 is applied in the surface section L 3 along the cutting line 288 and 289, respectively, which extends from the transverse fold point 292 to the transverse fold point Extend 293.

In the first folding process, the fields with the surface sections L 1 and L 2 are folded forward around the transverse fold point 292 onto the fields with the surface sections L 3 and L 4 (FIG. 103) and the two surface sections L 2 and L 3 by means of the two Adhesive strips 301 and 302 glued together. The fields with the surface sections L 2 and L 3 forming the envelope are then folded over the transverse fold point 293 (FIG. 105). Next, the field with the surface section L 5 could be folded over to the other fields. Here, however, the reverse folding process is shown, in which the fields with the surface sections L 1 ... L 4 forward to the field with the Surface section L 5 are folded over (Fig. 107). As a result, the back of the surface section L 4 comes forward, so that the flap 299 is visible on the finished winding 303, which is separated from the surface section L 4 by the arrow-shaped incision 296.

After the two edge strips 286 and 287 have been cut off along the cutting lines 288 and 289, the finished advertising letter 304 is available (FIG. 109). The position and the assignment of its various parts can be seen from the fanned-out representation in FIG. 110, where in particular the envelope 305 can be clearly seen from the surface sections L 2 and L 3, with the two envelope parts with a small one as with most side views or sectional representations Distance is shown that does not really exist. The flap 299 and the remaining part of the surface section L 4 can also be clearly seen, the dovetail ends being omitted from the drawing for the sake of clarity.

From this advertising letter 304, the surface section L 5 and the part of the surface section L 4 remaining outside the envelope flap 299 can be used as an advertising letter in the narrower sense of the word. The completely isolated surface section L 1 can be used as a reply form or order form, which can be returned with the envelope 305.

111 shows a carrier web 311 for a slip-in letter which, like the carrier web 71 (FIG. 19), has two groups of fields which have a different width. Since the longitudinal edge of the carrier web on the side of the group with the smaller width is folded over onto the fields with the larger width during the folding processes and therefore along this A subsequent trimming is not possible along the longitudinal edge, the edge strips 318 with transport holes originally present there at the paper web section must already be cut off before processing the carrier web, as is indicated in FIG. 111 on the left.

The carrier web 311 has a rectangular plan with the two longitudinal edges 312 and 313 and the transverse edges 314 and 315. The carrier web 311 has on one side an edge strip 316 with transport holes, which is later cut off along the cutting line 317 as a trim. The edge strip 318 with transport holes, which was originally present on the paper web on the other side as well, had already been separated from it beforehand.

The carrier web 311 is divided by a longitudinal fold 321 and a transverse fold 322 into four fields, which are arranged in two columns and two rows. 111, two cutting lines 323 and 324 are shown in dash-dot lines on both sides of the longitudinal fold point 321. You have a distance s from the longitudinal fold point 321. The cutting line 317 is at the same distance from the longitudinal edge 313. The two cutting lines 323 and 324 delimit from the fields of the carrier web 311 a trimming strip 325 and 326, respectively, which are later cut off as a trimmed portion from the completely folded roll. If the edge strips 316 and the two trim strips 325 and 326 are accounted for from the fields of the carrier web 311, the surface areas M 1... M 4, which are numbered in columns, remain as the usable area of the carrier web 311 and the subsequent advertising letter.

In the area of the surface sections M 3 and M4 with the greater width, an incision 327 is present in the line of alignment of the transverse fold point 322. It stretches in the transverse direction at least up to the two cutting lines 317 and 324, so that the two surface sections M 3 and M 4 are separated from one another from the start.

The fields with the surface sections M 1 and M 2 are folded forward about the longitudinal fold point 321 onto the top of the fields with the surface sections M 3 and M 4 (FIG. 112). The row of fields with the surface sections M 1 and M 3 is folded back over the transverse fold point 322 onto the fields with the surface sections M 2 and M 4 (FIG. 114). The winding 328 is now completely folded (FIG. 115). The trim strips 325 and 326 and the edge strips 316 are cut off therefrom along the cut lines 323 and 324 and along the cut line 317. This completes the sales letter 329 (Fig. 116).

In the advertising letter 329, the surface sections M 3 and M 4 are indeed completely separated from one another. However, since, despite their greater width, they lie within the two surface sections M 1 and M 2, which in turn are connected to one another along the transverse fold point 322, the individual sheets of the advertising letter 329 can nevertheless be handled together easily, in particular inserted into an envelope for dispatch . This type of arrangement of the various surface sections can be seen in FIG. 117, in which the advertising letter 329 is shown fanned out for the sake of clarity.

The carrier web 331 shown in FIG. 118 with the longitudinal edges 332 and 333 and the transverse edges 334 and 335 has the edge strip 336, which is later cut off along the cutting line 337 at a distance s from the longitudinal edge 333. Here, too, the second edge strip 338 originally present on the paper web and the paper web section has already been cut off.

The carrier web 331 is divided into four fields in the same way as before, the carrier web 311 by a longitudinal fold point 341 and a transverse fold point 342, which are arranged in two columns and two rows. If the two trim strips 345 and 346 are cut off therefrom along the cut line 337 of the edge strips 336 and along the two cut lines 343 and 344 at a distance s from the longitudinal fold point 341, the surface sections N 1... N 4 remain as usable area.

In the line of alignment of the transverse fold point 342 there is the incision 347, which is made here in the area of the surface sections N 1 and N 2 and which extends from the longitudinal edge 332 to at least the cutting line 343.

The group of fields with the smaller width, i.e. the fields with the surface sections N 1 and N 2 are folded forward about the longitudinal fold point 341 onto the top of the fields with the surface sections N 3 and N 4 (FIG. 119). The row of panels with the surface sections N 1 and N 3 is folded forward about the transverse fold point 342 onto the top of the panels with the surface sections N 2 and N 4 (FIG. 121), with the end of which the lap 348 is folded (FIG. 122 ).

The edge strips 336 and the trim strips 345 and 346 are cut off along the cutting lines 337, 343 and 344. This completes sales letter 349. With it, the surface sections N 1 and N 2, which are completely separated from one another by the incision 347, lie within the surface sections N 3 and N 4 connected along the transverse fold point 342, as can be seen from the fanned-out illustration in FIG. 124.

The carrier web 351 shown in FIG. 125 is divided into six fields by a longitudinal fold point 352 and two transverse fold points 353 and 354, which are arranged in two columns and three rows. If the two trim strips 357 and 358 as well as along the cut line 361 of the edge strips 362 are separated from both sides of the longitudinal fold point 352 along the cut line 355 and 456, the surface sections O 1 ... O 6 remain, which are numbered in columns.

An incision 363 is present between the two surface sections O 2 and O 3 with the smaller width. An incision 364 is present between the surface sections O 4 and O 5 with the greater width. The cut 363 lies in the line of alignment of the second transverse fold 354 and extends from the longitudinal edge 365 to at least the cut line 355. The cut 364 lies in the line of the first cross fold 353 and extends at least from the cut line 356 to the cut line 361. In addition Between the surface sections O 1 and O 2 in the line of alignment of the first transverse fold location 353 there is a transverse perforation 366 which extends from the longitudinal edge 365 to at least the cutting line 355.

As is customary with the carrier webs with two groups of fields with the same or different widths, the fields of the first column with the surface sections O 1 ... O 3 around the longitudinal fold point 352 forward to the top of the second column of the fields the surface sections O 4 ... O 6 folded (Fig. 126). Next, the fields of the first row with the surface sections O 1 and O 4 are folded forward over the transverse fold point 353 to the top of the fields of the second row with the surface sections O 2 and O 5 (FIG. 128), because in this transverse fold point the long
Notch 364 is present. Then the fields of the third row with the surface sections O 3 and O 6 are folded forward around the transverse fold point 354 onto the top of the fields already lying one above the other with the other surface sections (FIG. 130). This completes the winding 367 (Fig. 131). He has the fields with the greater width with the surface sections O 5 and O 6 outside, which are connected along the transverse fold point 354.

The trim strips 357 and 358 as well as along the cut line 361 of the edge strips 362 are cut from the winding 367 along the cut lines 355 and 356. The advertising letter 368 is now ready (FIG. 132). The arrangement of its surface sections can be seen in FIG. 133 in a fanned-out representation.

The carrier web 371 shown in FIG. 134 is divided by the longitudinal fold point 372 and the three transverse fold points 374 ... 376 into eight fields which are arranged in two columns and four rows. If the trim strips 376 and 377 located on both sides of the longitudinal fold point 372 and the edge strips 379 located along the one longitudinal edge 378 are accounted for, the usable area remains the surface sections P 1... P 8, which are numbered in columns.

There are three cuts 381 ... 383 and two transverse perforations 384 and 385. The cut 381 lies in the line of alignment of the central cross fold 375 between the surface sections P 2 and P 3. The cut 382 lies in the line of the cross fold 374 between the surface sections P 5 and P 6. The cut 383 lies in the line of the cross fold 376 the surface sections P 7 and P 8.

The transverse perforation 384 lies in the line of alignment of the transverse fold point 374 between the surface sections P 1 and P 2. The transverse perforation 385 lies in the line of alignment of the cross fold point 376 between the surface sections P 3 and P 4. As can be seen from FIG. 134, are from the group of the fields with the greater width, the two fields with the two surface sections P 6 and P 7 without an incision or a transverse perforation. These are therefore considered as wrapping sheets of the finished wrap 386 (FIG. 142) and the sheet stack of the finished advertising letter 387 (FIG. 143).

First, the fields with the surface sections P 1 ... P 4 with the smaller width around the longitudinal fold point 372 are folded forward onto the top of the fields with the surface sections P 5 ... P 8 (FIG. 135). Then the outer two rows of fields with the surface sections P 1 and P 5 or with the surface sections P 4 and P 8 forward on the inner two rows of fields with the surface sections P 2 and P 6 or P 3 and P 7 folded over (Fig. 137 and 139). Finally, the one row of superimposed fields, for example the one with the surface sections P 1, P 2, P 5 and P 6, around the central transverse fold point 375 on the other row of fields, here with the surface sections P 3, P 4, P 7 and P 8, folded over to the finished roll 386 (FIG. 141).

After the trim strips 376 and 377 and the edge strip 379 have been cut off, the finished advertising letter 387 is available. The position of the individual surface sections and their mutual assignment can be seen from FIG. 144.

From Fig. 145 ... 149 five carrier webs 391 ... 395 can be seen, each of which is divided into two columns and five rows of fields by a longitudinal fold and four transverse folds, from which two separate after the separation Trim strips and an edge strip result in the surface sections as the usable area of the advertising letter. It is assumed that when the longitudinal fold location is off-center on the outside of the surface sections with the smaller width, the edge strips originally present there have already been severed beforehand, as was indicated, for example, with the carrier web 311 (FIG. 111). For the sake of simplicity, the height of these surface sections is assumed to be the same. The number and the position of the incisions between two surface sections vary widely, with at least one pair of surface sections lying in a column next to one another, or more precisely one above the other, without an incision (and also without a transverse perforation). The folding processes from the flat carrier web to the finished winding are then to be carried out in such a way that these two surface sections are at the end at the end.

In the folding processes described so far, a type of spiral folding process was used predominantly or consistently. In addition, some or all of a kind of fanfold folding process can also be used if this results in a better assignment of the individual surface sections to one another. This depends not least on the position and the mutual distance of the cross fold points and thus on the height of the individual surface sections and on the number and the position or distribution of the incisions. From Fig. 150 ... 161, some folding processes are shown in schematic representation using carrier webs with six rows of fields. The surface sections thereof can be arranged in one or in two columns, it being assumed in the latter case that the first folding process around the longitudinal fold point has already been carried out.

In the following, an embodiment is explained on the basis of a further exemplary embodiment of a slip-in letter, which is considered in all previously dealt with embodiments, also in the self-mailers.

The carrier web 401 shown in FIG. 162 is similar to the carrier web 161 (FIG. 46). It has the longitudinal edges 402 and 403 and the transverse edges 404 and 405.

The carrier web 401 each has a trimming strip 406 and 407 along the two longitudinal edges 402 and 403, which are later cut off along the dashed lines 408 and 409, respectively. These cutting lines 408 and 409 have the distance s from the adjacent longitudinal edge 402 and 403, respectively, which corresponds to the width of the subsequent trimming.

The two trim strips 406 and 407 are shown without transport holes. Insofar as the carrier web 401 is cut off from an endless paper web, it can be assumed that, in the same way as with the carrier webs dealt with previously, the two trim strips 406 and 407 are provided with transport holes which serve to ensure that the individual characteristics and details for and / or completely and correctly positioned on the carrier web in question via the letter recipient. If single sheets are used for the carrier web 401, these are usually provided with so-called gripper edges or gripper edge strips, on which the single sheets are gripped and transported by transport grippers between the machines and within the sheet-fed printing machine and the labeling machine. The carrier web 401 is based on the last-mentioned embodiment.

The carrier web 401 is divided into four fields by three transverse fold points 411 ... 413, which have the same height h as the finished winding 414 (FIG. 169). If the two trim strips 406 and 407 are accounted for from the four fields, the surface sections Q 1 ... Q 4 result.

There is an incision 415 in the line of alignment of the transverse fold point 411. There is a transverse perforation 416 in the line of alignment of the transverse fold point 413. The incision 415 and the transverse perforation 416 extend in the transverse direction at least up to the cutting lines 408 and 409. The transverse fold point 412 between the two middle surface sections Q 2 and Q 3 is without incision or transverse perforation.

A relief perforation 417 and 418 or 419 and 420 is provided at both ends of both the incision 415 and the transverse perforation 416 (FIG. 164). These relief perforations 417 ... 420 run at least approximately at right angles to the incision 415 or to the transverse perforation 416 and thus parallel to the longitudinal edges 402 and 403. The relief perforations 417 ... 420 are expediently arranged in the line of alignment of the cutting lines 408 and 409, along the the bleed is later cut off. The relief perforations should at least not lie within the two cutting lines but at most slightly outside of them.

The length of the relief perforations 417 ... 420 depends on various circumstances, including e.g. on the thickness and rigidity of the paper in the plane of the paper and on the number of cross folds and the resulting number of fields surrounding each other in the winding. In the simplest case, a simple perforation cut is sufficient. In other cases, two or three, rarely more, perforation cuts are more appropriate.

The relief perforations 417 ... 420 can already be attached to the paper web or to the paper web sections or to the individual sheets for the carrier webs. They have to be attached at the latest before the beginning of the folding processes, because they are intended to facilitate them. This means, among other things, that the relief perforations also with such Self-mailers should be attached, in which, for example, because of a larger number of fields lying one above the other, the longitudinal perforations for the tear-off edge strips are only attached to the finished roll after the folding operations have ended.

From the carrier web 401, the field with the surface section Q 1 is first folded forward over the transverse fold point 411 to the field with the surface section Q 2 (FIG. 163). The field with the surface section Q 4 is then folded forward over the transverse fold point 413 to the field with the surface section Q 3. Finally, a row of fields, for example the one with the surface sections Q 1 and Q 2, is folded forward onto the other row of the fields with the surface sections Q 3 and Q 4 (FIG. 167).

It is precisely in this folding process that it becomes clear that with practically the same height of all four fields, the two inner fields with the surface sections Q 1 and Q 4 can abut on the uncut cross fold point 412, so that this results in the ends of the cut 415 and in the area of the transverse perforation 416 warping and creasing can occur which could hinder the folding process. Due to the relief perforations, the surface sections, in particular the surface sections Q 1 and Q 4, can shift slightly compared to the coherent trim strips 406 and 407, as indicated in FIGS. 168 and 169, the displacements being exaggeratedly large there for the sake of clarity are.

After the third folding process, the roll 414 is completely folded. The cutting strips 406 and 407 are cut off along the cutting lines 408 and 409. This creates the finished sales letter 421 (Fig. 171). 172 shows the position and mutual assignment of the different surface sections as well as their (slight) mutual displacement.

Claims (22)

1. Publicity letter with the features:

   - it is manufactured from a continuous carrier web (5) with a rectangular layout with two longitudinal edges (6; 7) and two transverse edges (8; 9),

   - the carrier web (5) is divided by means of at least two transversely extending folding sites (11; 12) (transverse folding sites) into a row of panels, which are folded together along the transverse folding sites (11, 12) to form a folded package (24), at least two adjacent panels (A 1; A 2) having a height which is determined by the distance between the transverse folding sites defining said panels and which is equal to the height (h) of the folded package (24),

   - a tear-off edge strip (18; 19) is provided along each of the two longitudinal edges (6; 7) and can be separated by means of a longitudinal perforation (16; 17) from the remaining surface sections (A 1 .... A 6) of the panels acting as the usable surfaces of the letter (24),

   - in the region of the tear-off edge strips (18; 19) is arranged at least one application of adhesive (25, 26; 27, 28, 29, 30), by means of which superimposed panels of the folded package (24) are bonded together,
   characterised by the features:

   - at least one incision (21) is provided, which extends at least approximately in the transverse direction from one longitudinal perforation (16) to the other longitudinal perforation (17).

   - the said incision (21) is arranged at a distance from one transverse edge (9) which is equal to at least twice the height (h) of the folded package (24).
2. Letter according to claim 1, characterised by the feature:

   - the incision (21) is arranged in alignment with a transverse folding site (12).
3. Letter according to claim 1, characterised by the features:

   - the carrier web (5) is divided by means of three or more transverse folding sites (11 ... 15) into a row of panels, from whose surface sections (A 1 ... A 6) the two tear-off edge strips (18; 19) can be separated along the longitudinal perforations (16; 17),

   - in the region of the surface sections (A 1 ... A 6) is/are arranged an incision or a plurality of incisions (21 .. 23), which are preferably arranged in alignment with a transverse folding site (12; 13; 15),

   - one surface area, which extends in the longitudinal direction from one transverse folding site (13) to the next but one transverse folding site (15) with an overall length which is twice the height (h) of the folded package (24), having no incision.
4. Letter according to one of claims 1 to 3, characterised by the features:

   - one or more of the provided incisions (52) deviates from a transversely extending straight line,

   - an incision (52) of this type is preferably arrow-shaped, arched or wave-shaped, the end points of the incision (52) preferably lying at the same distance from the transverse edges (38; 39), and/or

   - the said incision or one or more incisions of this type extend(s) linearly or in a curved manner from one longitudinal perforation to the other longitudinal perforation, the end points of the incision lying at different distances from the transverse edges.
5. Publicity letter with the features;

   - it is manufactured from a continuous carrier web (75) with a rectangular layout with two longitudinal edges (76; 77) and two transverse edges (78; 79),

   - the carrier web (75) is divided by means of at least one longitudinally extending folding site (81) (longitudinal folding site) and one transversely extending folding site (82) (transverse folding site) into two columns and two rows of panels, which are folded together along the folding sites (81; 82) to form a folded package (93), the single transverse folding site (82) being arranged at the same distance from the two transverse edges (78; 79),

   - the two groups of panels on either side of the longitudinal folding site (81) have either the same width or different widths,

   - provided along each of the two outer edges (81; 77) of the folded package (93) is a tear-off edge strip (86 ... 88), which can be separated by means of a longitudinal perforation (83 .. 84) from the remaining surface sections (C 1 ... C 4) of the panels acting as the usable surfaces of the letter,

   - arranged in the region of each tear-off edge strip (86; 88) is at least one application of adhesive (91; 92), by means of which superimposed panels of the folded package (24) are bonded together,
   characterised by the features:

   - at least one incision (89) is provided, which extends at least approximately in the transverse direction,

   - the incision (89) extends

   - either between two longitudinal perforations which define a row of the usable surfaces of the letter,

   - or between one longitudinal perforation (83) and its adjacent longitudinal edge (76), which define a row of the usable surfaces of the letter,

   - where the groups of panels on either side of the longitudinal folding site (81) have different widths, the incision (89) is arranged in the region of the group of panels having the smaller width.
6. Letter according to claim 5, characterised by the feature:

   - the incision (89) is arranged in alignment with a transverse folding site (82).
7. Letter according to claim 5 or 6, characterised by the features:

   - one further or a plurality of further incisions are provided,

   - the said incision or incisions is/are arranged in the same group of surface sections as the first incision.
8. Letter according to claim 5 or 6, characterised by the features:

   - the carrier web (101) has two transverse folding sites (107; 108), two adjacent panels having the same height, which is at least equal to the height (h) of the folded package (120),

   - one or more further incisions (119) are provided,

   - the further incisions (119) are arranged either in the same group of surface sections (D 1 ... D 3) as the first incision (118) or in other groups of surface sections (D 4 ... D 6), one surface area - where the two groups of panels have different widths, a surface area (D 5; D 6) with the larger width -, which extends in the longitudinal direction of the carrier web (101) from one transverse edge (105) to the next but one transverse folding site (107) with an overall length twice the height (h) of the folded package (120), having no incision.
9. Letter according to claim 7 or 8, characterised by the features:

   - three or more transverse folding sites (137 ... 139) are provided,

   - in both groups of surface sections (E 1 ... E 4; E 5 ... E 8), up to a plurality of incisions (147 ... 149) are provided, preferably in alignment with one of the transverse folding sites (138; 137; 139) in each case,

   - where the two groups of surface sections have different widths, in the group of surface sections (E 5 ... E 8) having the larger width one surface area (E 6; E 7), which extends in the longitudinal direction of the carrier web (131) from one transverse folding site (137) to the next but one transverse folding site (139) with an overall length twice the height (h) of the folded package (153), has no incision,

   - the transverse folding sites (137 ... 139) and the surface sections between them are preferably arranged in such a manner that, after the folding procedure, no surface section of the folded package (153) projects in the transverse direction beyond the two surface sections (E 6; E 7), which have no incision.
10. Letter according to one of claims 1 to 9, characterised by the features:

    - in the region of the end points of an incision (415), which lies in alignment with a transverse folding site (411) or in the immediate vicinity thereof, a relief perforation (417; 418) is provided in each case,

    - the relief perforations (417; 418) are preferably arranged at least approximately in alignment with an incision line (408; 409) extending in the longitudinal direction of the carrier web (401) for a subsequent trim (406; 407) or a subsequent longitudinal perforation for tear-off edge strips.
11. Method for manufacturing publicity letters, with the method steps:

    - a continuous rectangular carrier web (161) with two longitudinal edges (162; 163) and two transverse edges (614; 615) is folded to form a row of numerous panels along at least two transversely extending folding sites (171 ... 173) (transverse folding sites) in order to form a folded package (176),
    characterised by the method steps:

    - at least one incision (174) extending at least approximately in the transverse direction is provided in the carrier web (161),

    - the incision (174) begins at a distance from one adjacent longitudinal edge (162) and ends at a distance from the other longitudinal edge (163), which distance is less than or at the most equal to the width (s) of a trim (177; 178),

    - a trim (177; 178) of a given width (s) is separated from the fully folded folded package (176) along an incision line (169; 170) in each case, the incision lines extending parallel to the longitudinal edges (162; 163),

    - the trimmed folded package (179) (publicity letter) is inserted into an envelope.
12. Method according to claim 11, characterised by the method steps:

    - the incision (174) is arranged in alignment with a transverse folding site (171).
13. Method according to claim 11 or 12, characterised by the method step:

    - the carrier web (201) is folded along transverse folding sites (211; 212), which are arranged at different distances from the two transverse edges (204; 205), the distance of the transverse folding sites (211; 212) from one another being not less than the distance of each of the two transverse folding sites (211; 212) from their respective adjacent transverse edge (204; 205).
14. Method according to claim 11 or 12, characterised by the method steps:

    - the carrier web (161) is folded along three or more transverse folding sites (171 ... 173), which are arranged at the same distance from one another and preferably from the transverse edges (164; 165), which distance corresponds to a given height (h) of the folded package (176),

    - the carrier web (161) is provided with an incision or a plurality of incisions (174; 175), which are preferably arranged in alignment with a transverse folding site (171; 173).
15. Method according to claim 11 or 12, characterised by the method steps:

    - the carrier web (261) is folded along three or more transverse folding sites (271 ... 275), which are at least partially arranged at different distances from one another and/or from one or both of the transverse edges (264; 265),

    - the carrier web (261) is provided with an incision or a plurality of incisions (278 ... 280), which are preferably arranged in alignment with a transverse folding site (272; 274; 275).
16. Method according to one of claims 11 to 15, characterised by the method steps:

    - at least one incision (296) of the provided incisions does not extend along a transversely extending straight line but preferably along an arrow-shaped, arched or wave-shaped incision line in such a manner that its end points are arranged at the same distance from the transverse edges (284; 285), and/or

    - is arranged along a straight or curved incision line in such a manner that

    - the incisions extends from one trim line to the other and

    - its end points are either arranged at the same distance or different distances from the transverse edges (284; 285).
17. Method for manufacturing publicity letters, with the method steps:

    - a continuous rectangular carrier web (311) with two longitudinal edges (312; 313) and two transverse edges (314; 315) is folded to form a corresponding number of rows or columns of panels along at least one longitudinally extending folding site (321) (longitudinal folding site) and along at least one transversely extending folding site (327) (transverse folding site) in order to form a folded package (328), the two groups of panels on either side of the longitudinal folding site (321) having either the same width or different widths,
    characterised by the method steps:

    - at least one incision (327) or a plurality of incisions is/are provided in the carrier web (311), the incision(s) extending at least approximately in the transverse direction and its/their end points being arranged at a distance from the adjacent longitudinal edge (313) and the longitudinal folding site (321) which is less than or at the most equal to the width (s) of a trim (316; 326),

    - a trim (316; 325, 326) having a given width (s) is cut from the fully folded folded package (328) along an incision line (317; 323, 324) in each case, which extends parallel to the longitudinal edges (312; 313),

    - the trimmed folded package (329) (publicity letter) is inserted into an envelope.
18. Method according to claim 17, characterised by the method step:

    - the provided incisions (327) are preferably arranged in alignment with a transverse folding site (322).
19. Method according to claim 17 or 18, characterised by the method steps:

    - the carrier web (331) is folded along a longitudinal folding site (341) where the panels adjoining said longitudinal folding line on either side have different widths,

    - one or more of the incisions (347) provided in the group of panels having the smaller width is arranged in such a manner that it extends up to the longitudinal edge (332) of the said group of panels.
20. Method according to one of claims 17 to 19, characterised by the method steps;

    - the carrier web (351) is folded along two or more transverse folding sites (353; 354), which are arranged at an at least approximately equal distance from one another and preferably from the transverse edges, said distance corresponding to a given height (h) of the folded package (367),

    - one or more incisions (363; 364) are preferably arranged in alignment with a transverse folding site (354; 353).
21. Method according to one of claims 17 to 20, characterised by the method step:

    - the carrier web is folded along two or more transverse folding sites, which are at least partially arranged at different distances from one another and/or from one or both transverse edges, the distance of one transverse folding site from its adjacent transverse folding site or from its adjacent transverse edge being not less than the distance of all transverse folding sites adjoining in both directions from one another or from the other transverse edge.
22. Method according to one of claims 11 to 21, characterised by the method steps:

    - in the region of the end points of an incision (415), which is arranged in alignment with a transverse folding site (411) or in the immediate vicinity thereof, a relief perforation (417; 418) is provided in each case,

    - the relief perforations (417; 418) are arranged at least approximately in alignment with an incision line (408; 409) extending in the longitudinal direction of the carrier web (401) for a subsequent trim (406; 407) or a subsequent longitudinal perforation for tear-off edge strips.

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