EP0197184A2 - Echantillon publicitaire pouvant être enlevé par frottement et procédé de fabrication - Google Patents

Echantillon publicitaire pouvant être enlevé par frottement et procédé de fabrication Download PDF

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Publication number
EP0197184A2
EP0197184A2 EP85109173A EP85109173A EP0197184A2 EP 0197184 A2 EP0197184 A2 EP 0197184A2 EP 85109173 A EP85109173 A EP 85109173A EP 85109173 A EP85109173 A EP 85109173A EP 0197184 A2 EP0197184 A2 EP 0197184A2
Authority
EP
European Patent Office
Prior art keywords
rub
advertising
set forth
sampler
transfer layer
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP85109173A
Other languages
German (de)
English (en)
Other versions
EP0197184B1 (fr
EP0197184A3 (en
Inventor
Michael A. Parrotta
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Webcraft Technologies Inc
Original Assignee
Webcraft Technologies Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Webcraft Technologies Inc filed Critical Webcraft Technologies Inc
Publication of EP0197184A2 publication Critical patent/EP0197184A2/fr
Publication of EP0197184A3 publication Critical patent/EP0197184A3/en
Application granted granted Critical
Publication of EP0197184B1 publication Critical patent/EP0197184B1/fr
Expired legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F5/00—Means for displaying samples
    • G09F5/04—Cards of samples; Books of samples
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D40/00—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
    • A45D40/0087—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks for samples
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D2200/00—Details not otherwise provided for in A45D
    • A45D2200/10—Details of applicators
    • A45D2200/1009—Applicators comprising a pad, tissue, sponge, or the like
    • A45D2200/1027—Tissues, i.e. thin applicator sheets
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D2200/00—Details not otherwise provided for in A45D
    • A45D2200/10—Details of applicators
    • A45D2200/1009—Applicators comprising a pad, tissue, sponge, or the like
    • A45D2200/1036—Applicators comprising a pad, tissue, sponge, or the like containing a cosmetic substance, e.g. impregnated with liquid or containing a soluble solid substance

Definitions

  • This invention relates to low cost mass produced advertising pieces, and particularly to an advertising sampler having a removable layer for demonstrating the product advertised in the sample. It has particular application to low cost samplers used for promoting the sale of cosmetics.
  • the Singleton patent has a cosmetic containing envelope in which the cosmetic samples are placed between several sets of spaced sheets or paper.
  • the Morrell patent 2,561,400 shows a cosmetic packet which has a series of open cells in which the cosmetic material to be marketed is placed.
  • the Hopkins patent 1,687,643 discloses a multiple sheet packet between which cold cream product is placed.
  • the Sage patent 2,606,965 discloses a cosmetic applicator for applying a cosmetic film to the lips.
  • Cosmetics have been advertised on a national basis in newspapers, magazines, single sheet advertisements, and direct mail advertising. However, it has not been possible to increase the effectiveness of such advertising by providing a sample. Because of the nature of the sample and the requirement for a simple flat piece which can readily be printed and distributed, it has not been possible to enhance the ordinary printed advertisement with a composition sample representive of the product. Accordingly, there is a need for a simple mass-produced sampler piece to provide substantially more effective advertising for cosmetics and similar types of products which have a large national market.
  • Figure 1 shows an advertising cosmetic sampler piece generally indicated at 10.
  • This is a flat sheet bind-in advertising cosmetic sampler which can be inserted in magazines and catalogues. It is a flat sheet which is printed, and then has advertising samples coated thereon.
  • the advertising samples 14, 16 and 18 in this example are different color coatings representative of different colored advertising products which are readily removed by the recipient of the advertising piece.
  • the paper sheet material is initially coated with a barrier layer 13 15 and 17 before the sample layers 14, 16 and 18 are applied to the advertising piece.
  • the barrier layers provide a smooth surface for receiving the sample layers, and also seal the somewhat porous surface of the paper sheet stock.
  • These sample layers may also be described as transfer layers, since the user rubs off the coating and then simultaneously applies it to the skin area for color comparison.
  • the transfer or sample layers are a mixture of a cosmetic powder sample with a binder.
  • the layers are applied as a thick viscous layer which subsequently hardened, to permit handling and distribution of the advertising pieces.
  • the layers resist smearing and damage, but are readily removable with moderately light finger pressure.
  • the sample layers are appreximately 4 to 10 thousandths of an inch in thickness.
  • the sample piece also contains advertising printing generally indicated at 19 which refers specifically to the samples 14, 16 and 18, which might be different colors or different textures of cosmetics; and these characteristics and comparisons are set forth in the printing material.
  • a perforated line 22 permits a cosmetic sample section of the advertising sample piece to be removed from the magazine or booklets by tearing along line 22.
  • the sample layers 14, 16 and 18 have a transparent protective covering strip 28 which is applied to sheet 12 and held in position by a glue strip 26. This is an optional feature of the advertising piece. It provides protection for each of the samples 14, 16 and 18 so that they reach the customer in an undamaged state. When the transfer sample layer is to be removed by the user, the strip 28 is lifted to provide access to the three sample areas.
  • sampler pamphlet 30 has an inner page 32 containing advertising printing material 33 referring to the cosmetic products contained in the rub-off sample layers of the piece.
  • the opposite sample containing page 34 has three different cosmetic sample transfer layers 36, 37 and 38.
  • the printing 39 beside each sample specifically describes and refers to that particular sample. These samples, as are those of Figure 1 are color matched to a particular cosmetic, so that each sample piece gets three distinct color shades, each representing a different cosmetic mentioned in:the printing material.
  • Figure 3 is an enlarged view of the flat sheet bind-in sampler, such as that of Figure 1. It shows a cross-sectional enlarged view of the elements of the piece, and the manner in which the transfer layer of representive cosmetic material is removed by moderate finger pressure.
  • the sample piece generally indicated at 40 is a flat sheet of paper stock 42 on which a barrier of layer 43 corresponding to the barrier coatings of Figure 1 is disposed.
  • the relatively thick transfer layer 44 is placed directly on top of the barrier layer 43.
  • a barrier layer may not always be required, since the basic sheet or substrate may be sufficiently smooth and non-porous to provide a base for the cosmetic bearing transfer layer.
  • Adhesive line 26, and a portion of the transparent covering strip 28 are shown, the latter in its lifted position to permit removal of the sample sections.
  • a depression 46 is made in the cosmetic bearing transfer layer, and it is wiped off the barrier layer.
  • a build up of material 48 accumulates as the finger moves against the transfer layer.
  • the accumulated transfer layer has a soft paste-like consistency, which permits it to be readily spread upon the skin of the user for comparison purposes.
  • Figures 4 and 5 respectively illustrate how the manufacture of the sampler piece is accomplished. They illustrate the successive operational stages gn the web in Figure 4, and the successive changes in the web in Figure 5, as the web moves from the initial printing stage 50 of Figure 4 to completion of the samplers.
  • the web generally indicated at W is a continuous sheet of stock material such as paper.
  • the barrier layer is printed on the successive pamphlet pieces.
  • the barrier layer is applied in a liquid state by transfer rolls to the printed web.
  • it is an ultra-violet radiated coating applied as a slurry which when dry provides a clear plastic coating that can be either of the water borne or the solvent-borne types. They may be clear plastic acrylate, or a methyl-cellulose.
  • the transfer layers are dried by exposing them to an ultra-violet mercury arc lamp drying stage 70.
  • the web passes under the lamp at a speed of 200 to 1000 feet per minute.
  • the barrier layer is cured almost instant- anicusly by the ultra-violet radiation.
  • the cosmetic bearing sample or transfer layer composition is applied to the dried transfer layer, preferably through an extruding nozzle 80 having an elongated slot through which the material is forced.
  • the extruding nozzle is held in light contact with the web.
  • a remote gear pump 82 supplies the sampler a composition to the nozzle through a supply line.
  • the application nozzle has a long 3/8 inch slot that can vary in width from one quarter of an inch to three quarters of an inch.
  • the sample material can also be applied by direct transfer by a flexpgraphic application stage, a direct gravure stage, or a spray stage.
  • the transfer layer itself is a blend of waxes and alcoholic polymers.
  • the coating is thick enough so that it will dry quickly and yet leave a 4 to 12 thousandths of an inch dry sample or transfer layer.
  • the transfer layer When the transfer layer is applied it has a very heavy vicous consistency and appears to be in the nature of a heavy waxy oil. When it has dried on the sampler it has a cohesiveness and clarity which permits accurate color comparison with the cosmetic product to which it is referenced.
  • a further important quality of the sample or transfer layer is its ability to be readily applied in a mass produced fashion to printed pieces such that it will adhere to the substrate, and also can easily be removed therefrom by moderate finger pressure, as a cohesive grease-like substance, and can be immediatly applied to the skin.
  • Figure 5 shows the web with the successive changes that are made on the web as it progresses through the successive operations shown in Figure 4.
  • Figures 4 and 5 are shown in registry for illustration purposes.
  • the web W of Figure 5 shows the printing lines for the bind-in cosmetic rub-off sampler of Figure 1 aligned with the printing stage 50 of Figure 4.
  • Application of the barrier layer sections 13, 15 and 17 are shown after application at the printing stage or the barrier layer.
  • the transfer coating is applied by nozzle 80 on the barrier layer sections as shown in 14, 16 and 18 of Figure 5.
  • the web is then perforated by the wheel 90 of Figure 4, and provides the continuous line 22 of Figure 5.
  • the completion of the bind-in sampler of Figure 1 is made by application of the glue line 26 for the protective strip, as shown at 100 in Figure 4, and, the subsequent application of the clear transparent covering strip 28 from the roll 110 which is placed on the web at 120 of Figure 4.
  • the final operation is a transverse cutting of the web at 130 to provide the plurality of individual sampler advertising pieces shown at 140 of Figure 4, and at the end of the web W at Figure 5.
  • the sample containing transfer layer is a blend of material, including the colored cosmetic color matching powder which is the main constituent color material. This used in the cosmetic applications to give an accurate match for lip stick, blushed, skin cream, eye shadow, and body coloring materials as well as hair coloring.
  • the important quality of the transfer material is its ability to be removed from the advertising sampler piece by moderate rubbing pressure and then easily reapplied to the surface to which an accurate color match is desired.
  • the transfer composition provides a good suspension for the coloring material which retains color clarity. It consists of 30 to 50 percent cosmetic powder, 20 to 30 percent high functionality alcohol or polymeric waxes and resins, 2 to 5 percent water, and 2 to 15 percent cellulosic binder.
  • the binder may be a carboxy methyl cellulose, or an hydroxy methyl cellulose.
  • the transfer composition After the transfer composition has been applied to the web and dries, it has a-relatively hard top surface, and a cake-like property. However, when rubbed off the sampler, it has a heavy paste-like consistency, and is spreadable like heavy cold cream. This is the preferred transfer layer composition.
EP19850109173 1985-04-10 1985-07-22 Echantillon publicitaire pouvant être enlevé par frottement et procédé de fabrication Expired EP0197184B1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US72176985A 1985-04-10 1985-04-10
US721769 1985-04-10

Publications (3)

Publication Number Publication Date
EP0197184A2 true EP0197184A2 (fr) 1986-10-15
EP0197184A3 EP0197184A3 (en) 1987-08-05
EP0197184B1 EP0197184B1 (fr) 1991-02-06

Family

ID=24899238

Family Applications (1)

Application Number Title Priority Date Filing Date
EP19850109173 Expired EP0197184B1 (fr) 1985-04-10 1985-07-22 Echantillon publicitaire pouvant être enlevé par frottement et procédé de fabrication

Country Status (3)

Country Link
EP (1) EP0197184B1 (fr)
CA (1) CA1252132A (fr)
DE (2) DE197184T1 (fr)

Cited By (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2589271A1 (fr) * 1986-10-27 1987-04-30 Ritz Group Ltd Charles Procede et dispositif de presentation et d'echantillonnage de cosmetiques solides
EP0252001A2 (fr) * 1986-06-17 1988-01-07 Alford Industries Inc. Echantillon de cosmétiques
US4725495A (en) * 1986-10-30 1988-02-16 Minnesota Mining And Manufacturing Company Lipstick sampling device
EP0259034A2 (fr) * 1986-08-27 1988-03-09 Minnesota Mining And Manufacturing Company Appareil pour échantillonage de cosmétiques
EP0263327A2 (fr) * 1986-10-08 1988-04-13 Webcraft Technologies, Inc. Collection publicitaire d'échantillons et méthode de fabrication
FR2606918A1 (fr) * 1986-11-13 1988-05-20 Arcade Inc Dispositif de presentation d'echantillons de cosmetiques et son procede de fabrication
EP0269203A2 (fr) * 1986-10-30 1988-06-01 Minnesota Mining And Manufacturing Company Echantillon de rouge à lèvres muni d'un film protecteur
WO1988007825A1 (fr) * 1987-04-15 1988-10-20 Bigway Kabushiki Kaisha Trousse de maquillage sous forme de carte et procede de fabrication
US4805773A (en) * 1988-03-02 1989-02-21 Minnesota Mining And Manufacturing Company Laminate multimedia sampling device
US5161688A (en) * 1988-04-22 1992-11-10 Muchin Jerome D Sampler and method of making the same
US5562112A (en) * 1986-06-17 1996-10-08 Color Prelude, Inc. Lipstick sampler
US5566693A (en) * 1986-06-17 1996-10-22 Color Prelude, Inc. Fragrance sampler
US5622263A (en) * 1995-05-01 1997-04-22 Webcraft Technologies, Inc. Sampler package and method of making the same
US5647941A (en) * 1986-06-17 1997-07-15 Color Prelude, Inc. Method of making a lipstick sampler
US5690130A (en) * 1986-06-17 1997-11-25 Color Prelude Inc. Cosmetic sampler with integral applicator
US5799675A (en) * 1997-03-03 1998-09-01 Color Prelude, Inc. Screen printed product sampler in hermetically sealed package
US6006916A (en) * 1998-06-12 1999-12-28 Color Prelude, Inc. Cosmetic sampler with applicator backing
FR2781132A1 (fr) * 1998-07-20 2000-01-21 Oreal Applicateur de maquillage jetable
US6190730B1 (en) 1998-05-22 2001-02-20 Color Prelude, Inc. Cosmetic sampler with sample screen printed on film
FR3001369A1 (fr) * 2013-01-30 2014-08-01 Oreal Nuancier

Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1687643A (en) * 1928-10-16 Jacob s
US1885076A (en) * 1929-05-20 1932-10-25 Bustamante Cesar Advertising novelty
US2561400A (en) * 1946-04-15 1951-07-24 Jacque C Morrell Cosmetic package
US3275316A (en) * 1965-04-12 1966-09-27 Jr Gerald V Cleary Insert for newspapers
BE717138A (fr) * 1967-06-29 1968-12-02
US3592712A (en) * 1968-05-10 1971-07-13 Craig P Greason Method of preparing and applying to printed material separable advertising sheets with samples
FR2499837A3 (fr) * 1981-02-18 1982-08-20 Mensa Oliveras Nuria Emballage formant applicateur pour produits cosmetiques
EP0111301A2 (fr) * 1982-12-08 1984-06-20 Kenji Nakamura Article de toilette

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1687643A (en) * 1928-10-16 Jacob s
US1885076A (en) * 1929-05-20 1932-10-25 Bustamante Cesar Advertising novelty
US2561400A (en) * 1946-04-15 1951-07-24 Jacque C Morrell Cosmetic package
US3275316A (en) * 1965-04-12 1966-09-27 Jr Gerald V Cleary Insert for newspapers
BE717138A (fr) * 1967-06-29 1968-12-02
US3592712A (en) * 1968-05-10 1971-07-13 Craig P Greason Method of preparing and applying to printed material separable advertising sheets with samples
FR2499837A3 (fr) * 1981-02-18 1982-08-20 Mensa Oliveras Nuria Emballage formant applicateur pour produits cosmetiques
EP0111301A2 (fr) * 1982-12-08 1984-06-20 Kenji Nakamura Article de toilette

Cited By (29)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0252001A2 (fr) * 1986-06-17 1988-01-07 Alford Industries Inc. Echantillon de cosmétiques
US5690130A (en) * 1986-06-17 1997-11-25 Color Prelude Inc. Cosmetic sampler with integral applicator
US5647941A (en) * 1986-06-17 1997-07-15 Color Prelude, Inc. Method of making a lipstick sampler
US5566693A (en) * 1986-06-17 1996-10-22 Color Prelude, Inc. Fragrance sampler
US5562112A (en) * 1986-06-17 1996-10-08 Color Prelude, Inc. Lipstick sampler
EP0252001A3 (en) * 1986-06-17 1990-03-28 Alford Industries Inc. Cosmetic sampler
EP0259034A2 (fr) * 1986-08-27 1988-03-09 Minnesota Mining And Manufacturing Company Appareil pour échantillonage de cosmétiques
EP0259034A3 (fr) * 1986-08-27 1989-05-24 Minnesota Mining And Manufacturing Company Appareil pour échantillonage de cosmétiques
EP0263327A3 (fr) * 1986-10-08 1990-02-14 Webcraft Technologies, Inc. Collection publicitaire d'échantillons et méthode de fabrication
EP0263327A2 (fr) * 1986-10-08 1988-04-13 Webcraft Technologies, Inc. Collection publicitaire d'échantillons et méthode de fabrication
FR2589271A1 (fr) * 1986-10-27 1987-04-30 Ritz Group Ltd Charles Procede et dispositif de presentation et d'echantillonnage de cosmetiques solides
EP0270239A2 (fr) * 1986-10-30 1988-06-08 Minnesota Mining And Manufacturing Company Appareil pour échantillonnage de rouge à lèvres
EP0269203A2 (fr) * 1986-10-30 1988-06-01 Minnesota Mining And Manufacturing Company Echantillon de rouge à lèvres muni d'un film protecteur
EP0270239A3 (fr) * 1986-10-30 1989-05-24 Minnesota Mining And Manufacturing Company Appareil pour échantillonnage de rouge à lèvres
US4725495A (en) * 1986-10-30 1988-02-16 Minnesota Mining And Manufacturing Company Lipstick sampling device
EP0269203A3 (en) * 1986-10-30 1989-05-24 Minnesota Mining And Manufacturing Company Cover film on lipstick sampler
FR2606918A1 (fr) * 1986-11-13 1988-05-20 Arcade Inc Dispositif de presentation d'echantillons de cosmetiques et son procede de fabrication
WO1988007825A1 (fr) * 1987-04-15 1988-10-20 Bigway Kabushiki Kaisha Trousse de maquillage sous forme de carte et procede de fabrication
US4805773A (en) * 1988-03-02 1989-02-21 Minnesota Mining And Manufacturing Company Laminate multimedia sampling device
US5161688A (en) * 1988-04-22 1992-11-10 Muchin Jerome D Sampler and method of making the same
US5622263A (en) * 1995-05-01 1997-04-22 Webcraft Technologies, Inc. Sampler package and method of making the same
US5782060A (en) * 1995-05-01 1998-07-21 Webcraft Technologies, Inc. Sampler package and method of making the same
US5799675A (en) * 1997-03-03 1998-09-01 Color Prelude, Inc. Screen printed product sampler in hermetically sealed package
US6190730B1 (en) 1998-05-22 2001-02-20 Color Prelude, Inc. Cosmetic sampler with sample screen printed on film
US6006916A (en) * 1998-06-12 1999-12-28 Color Prelude, Inc. Cosmetic sampler with applicator backing
FR2781132A1 (fr) * 1998-07-20 2000-01-21 Oreal Applicateur de maquillage jetable
EP0974286A1 (fr) * 1998-07-20 2000-01-26 L'oreal Applicateur de maquillage jetable
US6312181B1 (en) 1998-07-20 2001-11-06 L'oreal Disposable make-up applicator
FR3001369A1 (fr) * 2013-01-30 2014-08-01 Oreal Nuancier

Also Published As

Publication number Publication date
DE197184T1 (de) 1988-01-14
EP0197184B1 (fr) 1991-02-06
EP0197184A3 (en) 1987-08-05
DE3581729D1 (de) 1991-03-14
CA1252132A (fr) 1989-04-04

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