EP0139876A2 - Werbesystem für Verkaufsstand - Google Patents
Werbesystem für Verkaufsstand Download PDFInfo
- Publication number
- EP0139876A2 EP0139876A2 EP84108525A EP84108525A EP0139876A2 EP 0139876 A2 EP0139876 A2 EP 0139876A2 EP 84108525 A EP84108525 A EP 84108525A EP 84108525 A EP84108525 A EP 84108525A EP 0139876 A2 EP0139876 A2 EP 0139876A2
- Authority
- EP
- European Patent Office
- Prior art keywords
- announcement
- playback unit
- giving
- advertisement
- coupled
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Ceased
Links
Images
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
- G09F2025/005—Message recorded in a memory device
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
- G09F2027/001—Comprising a presence or proximity detector
Definitions
- the present invention is broadly concerned with a point of purchase advertising system which gives selective, repeated advertising messages in the form of verbal or other types of advertisements in response to the approach of a . potential customer, all without the need for operator assistance. More particularly, it is concerned with such a point of purchase advertising system which is essentially portable in nature and can be positioned at virtually any strategic sales location in order to render valuable advertising services.
- the present invention provides a point of purchase advertising system broadly comprising means for selectively and repeatedly giving a desired advertisement such as a recorded verbal message, visual demonstration or even an aural sensation.
- the system includes means for sensing the presence of a person in the vicinity of the advertisement-giving means, including an ultrasonic sending transducer and a spaced receiving transducer.
- the overall system includes means operably coupling the sensing means and advertisement-giving means, including control means for operation of the latter, in order to give an advertisement in response to the detection of a person by the sensing means.
- the overall system includes structure operably coupling the advertisement-giving means and the control means for maintaining the operation of the advertising means until the complete advertisement has been given.
- an endless tape playback unit and a coupled speaker are provided for giving verbal advertising messages.
- the operation of the playback unit is maintained after initiation thereof by means of a voice operated relay circuit operably coupled with the audio output of the playback unit and the control means for the playback unit.
- the single figure is a schematic block diagram illustrating the components and circuitry associated with the point of purchase advertising system of the invention.
- the system 10 includes means 12 for selectively and repeatedly giving a desired advertisement, means referred to by the numeral 14 for sensing the presence of a person in the vicinity of the advertisement-giving means 12, and means 16 operably coupling the sensing means 14 and the advertisement-giving means 12.
- the advertising-giving means 12 includes a conventional tape playback unit 18 equipped with an endless tape bearing an advertising message, along with an audio speaker 20 operably coupled to the output 22 of the unit 18.
- the sensing means 14 includes a pair of transducers, namely an ultrasonic sending transducer 24 and a spaced receiving transducer 26.
- the transducer 24 is driven through the medium of a signal generator 28, and the output of the transducer 26 is coupled to an amplifier 30.
- the amplifier 30 is in turn coupled with an amplitude envelope detector 32, with the latter being in turn connected to a low frequency AC coupled amplifier 34.
- the output from the amplifier 34 is connected to a Schmitt trigger circuit 36, and the output from the latter is coupled with a detector 38, the magnitude of the direct current voltage output of which is representative of variations in the amplitude of the ultrasonic signals received by the receiving transducers 26.
- the coupling means 16 includes a playback motor control 40 which is in turn connected to playback unit 18 for turning the latter on and off.
- a voice operated relay circuit 42 has its output coupled to playback motor control 40, and is actuated by audio signals received via line 43 from the audio circuit portion of the unit 18 (a microphone or other audio receiving transducer for picking up sounds emanating from the speaker 20 once the unit 18 has started to play could alternately be used).
- the power supply (not shown) could be operably coupled to the components requiring such power, i.e., the signal generator 28, amplifiers 30, 34 and playback unit 18.
- the 40 kilohertz ultrasonic signal generator 28 is energized in order to generate appropriate ultrasonic signals through transducer 24.
- the ultrasonic signals may take in passing from the sending transducer 24 to the receiving transducer 26, and each such path will contribute to the output amplitude of the transducer 26. Since each signal path may be of a different length, each signal, as it is received by the transducer 26, will have a unique phase relationship to the transmitted signal.
- the output signal from the receiver transducer 26 is the sum of the combined signals from all paths. Therefore, when the path lengths are essentially unchanging (i.e., when there is no movement within the range of the transducer device), the output signal is constant. On the other hand, as a person enters the vicinity of the transducers, some path lengths change or new paths are added, and the transducer output amplitude will accordingly vary.
- the output from the transducer 26 is first amplified to a usable level by means of the 40 kilohertz amplifier 30, whereupon the amplified ultrasonic signal is rectified by the envelope detector circuit 32.
- the output from the detector circuit 32 is a DC voltage, the magnitude of which represents the amplitude of the received signal.
- the DC signal from detector circuit 32 is then directed to the low frequency AC coupled amplifier 34 in order to amplify the variations in amplitude of the incoming signal and provide a DC control voltage output when the input amplitude variations are sufficiently high (indicating a moving person in the field of the transducers).
- the output voltage is suitable for driving the motor control circuit 40.
- the Schmitt Trigger ., circuit provides DC blocking so the amplifier is not sensitive to the absolute magnitude of the signal, but only to changes in the magnitude.
- the output from detector 38 controls a switching circuit in control 40 which turns on power to the drive motor of the tape playback unit.
- the VOX circuit 42 When the recorded message begins to play, the VOX circuit 42 amplifies the recorded audio signal and converts the signal to DC voltage. This DC voltage also operates the switching circuit which powers the tape playback drive motor. Therefore, once the message has begun to play, the VOX circuit will keep the recorder motor running until there is no longer any audio signal coming from the playback unit. Once the recorded message has finished playing and after a delay of approximately ten seconds, the playback unit will turn off unless there is a further motion detected by the ultrasonic portion of the circuit.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US53668983A | 1983-10-28 | 1983-10-28 | |
US536689 | 1983-10-28 |
Publications (2)
Publication Number | Publication Date |
---|---|
EP0139876A2 true EP0139876A2 (de) | 1985-05-08 |
EP0139876A3 EP0139876A3 (de) | 1985-06-05 |
Family
ID=24139515
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP84108525A Ceased EP0139876A3 (de) | 1983-10-28 | 1984-07-19 | Werbesystem für Verkaufsstand |
Country Status (4)
Country | Link |
---|---|
EP (1) | EP0139876A3 (de) |
JP (1) | JPS60103383A (de) |
CA (1) | CA1240030A (de) |
MX (1) | MX158383A (de) |
Cited By (11)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2651062A1 (fr) * | 1989-08-16 | 1991-02-22 | Martinet Daniel | Dispositif pour diffusion d'un message publicitaire ou d'information en continu ou par detection radar |
EP0421941A1 (de) * | 1989-10-06 | 1991-04-10 | Calipso S.A.S. Management Consultant Di Giancarlo Cipelli | Werbevorrichtung zur Übertragung von audiovisuellen Werbenachrichten |
US5159140A (en) * | 1987-09-11 | 1992-10-27 | Yamaha Corporation | Acoustic control apparatus for controlling musical tones based upon visual images |
EP0510121A1 (de) * | 1990-01-12 | 1992-10-28 | Totom Enterprises, Inc. | Verkaufsstand-rabattmarkenausgabevorrichtung |
US5310962A (en) * | 1987-09-11 | 1994-05-10 | Yamaha Corporation | Acoustic control apparatus for controlling music information in response to a video signal |
US5463209A (en) * | 1993-11-29 | 1995-10-31 | Hmg Worldwide In-Store Marketing, Inc. | Point-of-sale product information dissemination arrangement and method |
FR2722322A1 (fr) * | 1994-07-11 | 1996-01-12 | Tomei Jacqueline | Dispositif autonome d'emission de messages auditifs |
US5796328A (en) * | 1996-06-28 | 1998-08-18 | Golant; Victor | Consumer product |
FR2770655A1 (fr) * | 1997-11-03 | 1999-05-07 | Laethem Jean Marc Van | Dispositif d'animation pour representations graphiques et/ou picturales |
EP1011102A1 (de) * | 1998-12-16 | 2000-06-21 | Stefan Marquardt | Vorrichtung zur Wiedergabe mindestens einer Lautsequenz sowie Verwendungen derselben |
WO2001084527A1 (fr) * | 2000-04-28 | 2001-11-08 | Maxim Borisovich Korolev | Procede et systeme visant a faire la publicite de marchandises sur leur lieu de vente |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2658339B2 (ja) * | 1989-01-11 | 1997-09-30 | 富士通株式会社 | 展示内容説明システム |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR1552868A (de) * | 1967-08-07 | 1969-01-10 | ||
FR1578756A (de) * | 1968-01-10 | 1969-08-22 | ||
FR2009553A1 (de) * | 1968-05-29 | 1970-02-06 | Impulsreklam Ab | |
US4023151A (en) * | 1975-04-17 | 1977-05-10 | Markham Lucille J | Communication appliance operating device |
DE3221271A1 (de) * | 1982-06-04 | 1983-12-08 | Süddeutsche Importkellereien GmbH, 8000 München | Verkaufseinrichtung |
-
1984
- 1984-07-13 CA CA000458832A patent/CA1240030A/en not_active Expired
- 1984-07-19 EP EP84108525A patent/EP0139876A3/de not_active Ceased
- 1984-09-17 JP JP19453584A patent/JPS60103383A/ja active Pending
- 1984-09-21 MX MX20278584A patent/MX158383A/es unknown
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR1552868A (de) * | 1967-08-07 | 1969-01-10 | ||
FR1578756A (de) * | 1968-01-10 | 1969-08-22 | ||
FR2009553A1 (de) * | 1968-05-29 | 1970-02-06 | Impulsreklam Ab | |
US4023151A (en) * | 1975-04-17 | 1977-05-10 | Markham Lucille J | Communication appliance operating device |
DE3221271A1 (de) * | 1982-06-04 | 1983-12-08 | Süddeutsche Importkellereien GmbH, 8000 München | Verkaufseinrichtung |
Cited By (14)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US5159140A (en) * | 1987-09-11 | 1992-10-27 | Yamaha Corporation | Acoustic control apparatus for controlling musical tones based upon visual images |
US5310962A (en) * | 1987-09-11 | 1994-05-10 | Yamaha Corporation | Acoustic control apparatus for controlling music information in response to a video signal |
FR2651062A1 (fr) * | 1989-08-16 | 1991-02-22 | Martinet Daniel | Dispositif pour diffusion d'un message publicitaire ou d'information en continu ou par detection radar |
EP0421941A1 (de) * | 1989-10-06 | 1991-04-10 | Calipso S.A.S. Management Consultant Di Giancarlo Cipelli | Werbevorrichtung zur Übertragung von audiovisuellen Werbenachrichten |
EP0510121A1 (de) * | 1990-01-12 | 1992-10-28 | Totom Enterprises, Inc. | Verkaufsstand-rabattmarkenausgabevorrichtung |
EP0510121A4 (en) * | 1990-01-12 | 1993-09-29 | Totom Enterprises, Inc. | Point-of-purchase coupon dispenser |
US5463209A (en) * | 1993-11-29 | 1995-10-31 | Hmg Worldwide In-Store Marketing, Inc. | Point-of-sale product information dissemination arrangement and method |
FR2722322A1 (fr) * | 1994-07-11 | 1996-01-12 | Tomei Jacqueline | Dispositif autonome d'emission de messages auditifs |
US5796328A (en) * | 1996-06-28 | 1998-08-18 | Golant; Victor | Consumer product |
FR2770655A1 (fr) * | 1997-11-03 | 1999-05-07 | Laethem Jean Marc Van | Dispositif d'animation pour representations graphiques et/ou picturales |
WO1999023540A1 (fr) * | 1997-11-03 | 1999-05-14 | Laethem Jean Marc Van | Dispositif d'animation pour representations graphiques ou plastiques |
US6535770B1 (en) | 1997-11-03 | 2003-03-18 | Jean-Marc Van Laethem | Animation device for graphic or plastic representations |
EP1011102A1 (de) * | 1998-12-16 | 2000-06-21 | Stefan Marquardt | Vorrichtung zur Wiedergabe mindestens einer Lautsequenz sowie Verwendungen derselben |
WO2001084527A1 (fr) * | 2000-04-28 | 2001-11-08 | Maxim Borisovich Korolev | Procede et systeme visant a faire la publicite de marchandises sur leur lieu de vente |
Also Published As
Publication number | Publication date |
---|---|
JPS60103383A (ja) | 1985-06-07 |
CA1240030A (en) | 1988-08-02 |
EP0139876A3 (de) | 1985-06-05 |
MX158383A (es) | 1989-01-27 |
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
PUAI | Public reference made under article 153(3) epc to a published international application that has entered the european phase |
Free format text: ORIGINAL CODE: 0009012 |
|
PUAL | Search report despatched |
Free format text: ORIGINAL CODE: 0009013 |
|
AK | Designated contracting states |
Designated state(s): AT BE CH DE FR GB IT LI LU NL SE |
|
AK | Designated contracting states |
Designated state(s): AT BE CH DE FR GB IT LI LU NL SE |
|
17P | Request for examination filed |
Effective date: 19851130 |
|
17Q | First examination report despatched |
Effective date: 19870216 |
|
D17Q | First examination report despatched (deleted) | ||
STAA | Information on the status of an ep patent application or granted ep patent |
Free format text: STATUS: THE APPLICATION HAS BEEN REFUSED |
|
18R | Application refused |
Effective date: 19881229 |
|
APAF | Appeal reference modified |
Free format text: ORIGINAL CODE: EPIDOSCREFNE |