EA020343B1 - System of advertisement display - Google Patents

Abstract

The invention relates to advertisement and systems for providing information to users thereof. The technical result is aimed at broadening scope of technical means for advertising purposes and increase interactivity in displaying and advertising payment. Sowfware-hardware package of processing user's inquiry answers being a part of the package adapted to compulsory display of advertisement messages and payment of the display of advertisement messages depending on user's action after the advertisement message is displayed.

Description

The invention relates to advertising and systems for presenting information to users.

The prior art system for advertising (presenting information) by placing additional advertising audio-visual blocks in the information transmitted to the user over the telecommunications network (utility model of the Russian Federation No. 10929, publication date 08/16/1999).

However, this system does not have sufficient interactivity, since the process of payment for displaying advertisements and the very placement of advertisements are separated in time and space and in no way depend on user actions.

The technical result to which the invention is directed is to expand the arsenal of technical means for advertising and increase interactivity in the demonstration and payment of advertising.

The technical result is achieved by the following device.

Using a telecommunication network access device, a user searches for and selects a file of interest in a file library located on the server of the system organizer, and then transmits a command to save a file of interest to a user’s computer or an external storage medium using the file library interface (for example, on a memory card or on a CD). The transfer of the file to the user is determined in the system by the display of the advertiser’s advertisement to the user, therefore, following this, information about the request for receiving the file is transferred to the organizer's computer. The organizer using the organizer's computer sends a message about the possibility of demonstrating the advertising message to the advertiser’s computer, which, in turn, instructs the advertiser’s bank via the advertiser’s computer to transfer the first agreed amount for the demonstration to the organizer’s account on the organizer's bank’s server. The organizer’s bank server sends a message to the organizer’s computer about the payment made, after which the organizer sends out a command to the user to display the advertisement message paid by the advertiser to the user. An advertising message is displayed on the user's computer, after which the user either clicks on the advertising link provided in the advertising message, or enters the file download mode, or logs out without downloading the file. In case of clicking on the advertising link, information about this is transmitted to the advertiser’s computer, after which the advertiser sends the order to the advertiser’s bank server by transferring the second agreed amount to the organizer’s bank account on the organizer's bank’s server, the organizer’s bank server sends a message about the payment made to the organizer’s computer, which issues a control signal to the organizer’s server, which ensures that the file is downloaded to the computer a user uter or other external storage medium at high speed. If the user enters the file download mode, information about this is transmitted to the advertiser’s computer, after which the advertiser, through the advertiser’s computer, instructs the advertiser’s bank server to transfer the third agreed amount for familiarizing the user with the advertising message to the organizer’s account on the organizer's bank server, the bank’s server the organizer sends a message about the payment to the organizer's computer, which gives a control signal to the organizer’s server, which bespechivaet file download to the user's computer or other external storage media at a low speed. Thus, a technical result is achieved.

The advertising display system contains at least one device that provides user access to the telecommunications network, at least one file library containing files in which downloading (receiving a copy of the file on your computer or external medium) is interested in the user, which is located on the organizer’s server and managed by the organizer through the organizer's computer, at least one database of advertising messages that are displayed on the user's computer, at least one mouth a device that provides advertiser access to the telecommunications network, the advertiser's bank server and the organizer's bank server. At the same time, the user's device is connected via the communication channel to the organizer server, on which the file library is located. The organizer’s server, on which the file library is located, is connected by a communication channel to the organizer's computer, which manages the advertising message database and is connected by the communication channel to the organizer's bank server. A device providing advertiser access to a telecommunication network is connected by a communication channel to a file library and to the advertiser's bank server. The advertiser's bank server is connected by a communication channel to the organizer's bank server.

The drawing shows a structural diagram of the proposed system for demonstrating advertising. The arrows indicate the communication channels between the components and the direction of information flows. The user through a device that provides user access to the telecommunications network (user’s computer) 1 searches for and selects the file 3 of interest to him in the file library 2, transmits a command to save the file of interest to the user on the user's computer 1 or on an external storage medium through the file library interface 4. Following this, information about the possibility of demonstrating an advertising message is sent to the advertiser’s computer 5, which, in turn, transfers the order Advertiser Banking 6

- 1 020343 about the transfer of the first agreed amount for the demonstration of an advertising message to the organizer's account 2 on the server of the organizer’s bank 7. The server of the organizer’s bank 7 informs the organizer 8 about the payment made, after which the organizer issues a command to the advertising message database using the organizer’s computer 8 9 about the demonstration on the user's computer 1 of an advertising message 10 paid by the advertiser. The advertising message 10 is shown on the computer of user 1, after which the user, through the computer of user 1, either clicks on the advertising link provided in advertising message 10, either switches to download mode for file 3, or logs out without downloading the file. In case of clicking on advertising link 10, information about this is transmitted to the advertiser’s computer 5, after which the advertiser sends an order to the advertiser’s bank server via the advertiser’s computer 5 to transfer the second agreed amount for the user to click on the organizer’s account on the organizer's bank server 7 , and the server of the organizer’s bank 7 sends a message about the payment to the organizer’s computer 8, which issues a control signal to the organizer’s server 2, which ensures downloading file 3 to the computer of user 1 or to another external storage medium 4 (upon subsequent request by user 1 to download file 3) with high speed. If the user enters the download mode of file 3 without first clicking on the advertising link contained in the advertising message 10, this information is transmitted to the computer of the advertiser 5, after which the advertiser sends the order to the server of the advertiser bank 6 about the transfer of the third agreed the amount for acquainting the user with the advertising message to the organizer’s account on the organizer’s bank server 7, the organizer’s bank server 7 sends a message about oh payment on a computer organizer 8, which outputs a control signal to the organizer's server 2 that provides the download file 3 to the user computer 1 or by other external information carrier 4 at a low speed.

Claims (1)

CLAIM A service advertising demonstration system containing equipment that provides at least one user and at least one advertiser with access to a telecommunication network, at least one library of files intended for downloading by a user of a communication network, at least one database of electronic advertising messages and a hardware-software complex processing user requests using the service system, and user reactions to advertising messages from advertisers, using a service system service, characterized in that the software and hardware complex for processing user requests using the service system and user reactions to advertising messages coming from the service system via the telecommunication network contains a server of the service system owner connected to the telecommunication network on which at least one file library is stored; a computer of the owner of the service system connected to the telecommunication network and intended for communication of the owner of the service system with other users of the telecommunication network; the advertiser's bank server connected to the telecommunication network, with the help of which the advertiser’s financial operations are carried out to pay for the services provided by the service system; the server server of the owner of the service system connected to the telecommunications network, with the help of which the financial operations of the owner of the service system are carried out; moreover, the hardware and software complex for processing user’s requests and responses is performed with the function of obligatory demonstrating at least one advertising message to the user of the service system and paying for the demonstration of the advertising message by the advertiser, the size of which is determined, and payment is automatic and depends on the reaction of the user of the service system after the demonstration of the advertising message service system.