RU114385U1 - ADVERTISING SYSTEM - Google Patents

Abstract

An advertisement display system containing equipment that provides at least one user with access to a telecommunications network, at least one file library, at least one database of advertisements and a software and hardware complex for processing user requests and responses, which differs in that that the hardware and software complex for processing user requests and responses includes the organizer's computer, the advertiser's computer, the organizer's bank server, as well as the organizer's server containing a file library and a database of advertisements, and the hardware and software complex for processing user requests and responses is made with the function of mandatory demonstration of advertising advertisements for user actions aimed at saving the file of interest to his computer or external device.

Description

The utility model relates to advertising and systems for presenting information to users.

The prior art system for advertising (presenting information) by placing additional advertising audio-visual blocks in the information transmitted to the user over the telecommunication network (utility model of the Russian Federation No. 10929, publication date 08/16/1999).

However, this system does not have sufficient interactivity, because in response to any consumer request, advertising is shown in one form or another, which may cause user dissatisfaction.

The technical result, to which the utility model is directed, is to expand the arsenal of technical means for advertising, and to increase interactivity in the demonstration of advertising.

The technical result is achieved by the following device. The user, using the access device to the telecommunication network, searches for and selects the file of interest in the file library located on the server of the organizer of the system, and then sends the command to save the file of interest to the user on the user's computer or on an external storage medium via the organizer’s server interface (for example, on a memory card, on a CD, or a device connected to a user's computer for playing video and (or) audio files). The transfer of the file to the user is determined in the system by the display of the advertiser’s advertisement to the user for a predetermined time by agreement with the advertiser. After that, the organizer, through the organizer’s computer, gives a command to the organizer’s server to display at least one advertisement on the user's computer for the time set by agreement with the advertiser, and writes information about the displayed advertisement in the report for the advertiser.

The advertiser, through the advertiser’s computer, either transfers the amount for a certain number of demonstrations of the advertisement to the organizer’s account on the organizer's bank’s server, or after the organizer’s report is submitted, transfers the payment for the number of impressions for the advertisement for a certain period of time to the organizer's account on the organizer's bank’s server.

The advertisement is displayed on the user's computer, after which the user either clicks on the advertising link provided in the advertising message, or enters the file download mode, or logs out without downloading the file.

Thus, a technical result is achieved.

The advertising demonstration system contains at least one device providing user access to the telecommunications network, an organizer’s bank server, an organizer’s server, which is controlled by the organizer using the organizer's computer, and contains at least one file library containing files that are downloaded ( receiving a copy of the file on his computer or external media) the user is interested, and at least one database of advertising messages displayed on the user's computer. In this case, the user device using the communication channel is connected to the organizer server. The organizer’s server is connected by a communication channel to the organizer's computer, which manages the database of advertising messages and the library of files. The advertiser’s computer is connected by a communication channel to the organizer’s computer and to the organizer's bank server.

Figure 1 presents the structural diagram of the proposed system for displaying advertising. The arrows indicate the communication channels between the components and the direction of information flows.

1 - User computer

2 - File Library

3 - File of interest to the user

4 - External storage medium user information

5 - Organizer server

6 - Base advertisements

7 - Advertisement

8 - Report for the advertiser

9 - Organizer computer

10 - Advertiser Computer

11 - Organizer bank server

The user through the device providing user access to the telecommunications network (user computer) 1 on the organizer server 5 searches and selects the file 3 of interest to him in the library of files 2, transmits a command to save the user of file 3 of interest to the user computer 1 through the organizer server interface 5 or on an external storage medium 4. Following this, the organizer server 5 selects at least one advertisement 7 from the database of advertisements 6 and a demonstrator ruet it on the user's computer 1 during a set in agreement with the advertiser of time. After the demonstration of at least one advertisement 7, information about the displayed ads is recorded on the organizer's computer 9 in a report file for advertiser 8 and after the user selects the appropriate action, the file 3 of interest to the user is saved on user computer 1 or on an external storage medium 4. Report file 8 sent to the computer of the advertiser 10, which transfers funds in accordance with the report 8 to the server of the bank of the organizer 11, which sends a notification about board to the computer 9 of the organizer.

Claims (1)

An advertising display system comprising equipment providing at least one user access to a telecommunication network, at least one library of files, at least one database of advertisements, and a hardware-software complex for processing user requests and responses, characterized in that the hardware and software complex for processing user requests and responses includes the organizer’s computer, the advertiser’s computer, the organizer's bank server, and the organizer’s server, which contains libraries ku files and database advertisements, and software and hardware processing queries and user responses is adapted to function compulsory display advertisements at the user's actions aimed at preserving the interest of his file on his computer or external device.