DE7909277U1 - PROMOTIONAL SALES DISPLAY - Google Patents

Description

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Martin Ossner ·,. ·,;, · .. ··,. ·; ,.

Michael-Kohlhaas-Str. 1

8080 FUrstenfeldbruck March 30, 1979

Promotional sales racks

The invention relates to a sales stand with hangable goods or. Brochure baskets and illuminated advertising supports that can be hung on the upper end with built-in lighting to illuminate slides, banners, Foils, papers or similar materials, hereinafter referred to as transparencies.

The object of the invention consists primarily in the two at the point of purchase the consumer's separate media "advertising and selling" to combine optimally. Special emphasis is placed on the common arrangement of the following 6> Points placed:

1. Mobile sales stand for the acceptance of goods and brochures.

2. Device for attaching an illuminated advertising medium. 3 · Interchangeability of the vifer banners.

L [. Interchangeability of the shopping carts.

5. X-raying the vifer transparencies.

6. Spotlight on the products.

Especially in the self-service business today, the goods must look optically To sell by himself. This new arrangement greatly enhances this primary purpose.

The well-known sales stands combine up to 3 points from the above list, with the composition of the points depending on the design differs. The optimal interaction of light, changeability, advertising message and product range was only partially achieved.

Embodiments of the innovation are shown in the drawings and are described in more detail below. Show it:

FIG. 1 overall picture of a luminous advertising sales stand, FIG. 2 an example of a suitable illuminated advertising medium.

Figure 1 shows a possible shape of an advertising sales stand Castors (1) for mobility, perforated frame (2) for hanging goods and brochure baskets (3). The baskets, preferably made of wire, can can be adapted to the respective products in terms of dimensions and shape. S-hooks can be used for hanging in the perforated frame, or the baskets are designed with matching hooks. The illuminated advertising medium (Λ) is also hung in the perforated frame with S hooks.

FIG. 2 shows one possible shape of an illuminated advertising medium in FIG Box shape. Front and side walls consist of two-fold, preferably made of plastic bent elements, the inner element (5) made of a frosted glass-like material to form a Scattered light should exist, while the outer element (6) is transparent should be clear. By pushing out the plug (7), both elements are separated, and there is the possibility of a transparency insert, which is clamped between the two elements (5 + 6) by pushing in the plug (7) again. The rear wall (8) should If possible, consist of white material so as not to cause color irritation when colored banners are inserted. The lighting (9) is preferably used with fluorescent lamps in rod, U or ring shape Equipped with a white to daylight white light color in order to illuminate color transparencies as naturally as possible. Through the lower opening (10), the white interior of the lamp ensures that the products below are optimally illuminated.

Claims (3)

Protection claims characterized in that it consists of a frame, attachable prospectus and shopping baskets and consists of an illuminated advertising medium attached to the upper area of the frame. 2. Advertising sales racks according to claim 1, characterized in that the frame aua two L-shaped rails and there is two struts connecting these rails, the longer rails having recesses for β-hooks on the side facing the customer and the shorter rails each have two rollers on their underside. 3. Advertising sales racks according to claims 1 and 2, characterized in that the illuminated advertising support (k) has two U-shaped elements (5 + 6) for receiving the banners, which are clamped together by means of the stoppers (7). Z +. Advertising sales racks according to claims 1, 2 and 3, characterized in that the illuminated advertising support is open at the bottom (10) and on the inside of the rear wall a lighting device (9) for fluorescent lamps.