DE69017107D1 - Verfahren und Vorrichtung zur Überwachung der Werbewirksamkeit. - Google Patents

Verfahren und Vorrichtung zur Überwachung der Werbewirksamkeit.

Info

Publication number
DE69017107D1
DE69017107D1 DE69017107T DE69017107T DE69017107D1 DE 69017107 D1 DE69017107 D1 DE 69017107D1 DE 69017107 T DE69017107 T DE 69017107T DE 69017107 T DE69017107 T DE 69017107T DE 69017107 D1 DE69017107 D1 DE 69017107D1
Authority
DE
Germany
Prior art keywords
advertising effectiveness
monitoring advertising
monitoring
effectiveness
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
DE69017107T
Other languages
English (en)
Other versions
DE69017107T2 (de
Inventor
Lee S Weinblatt
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Application granted granted Critical
Publication of DE69017107D1 publication Critical patent/DE69017107D1/de
Publication of DE69017107T2 publication Critical patent/DE69017107T2/de
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
    • H04H60/31—Arrangements for monitoring the use made of the broadcast services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/39—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast space-time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/64—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for providing detail information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side

Landscapes

  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
DE1990617107 1989-07-11 1990-07-11 Verfahren und Vorrichtung zur Überwachung der Werbewirksamkeit. Expired - Fee Related DE69017107T2 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US37836489A 1989-07-11 1989-07-11

Publications (2)

Publication Number Publication Date
DE69017107D1 true DE69017107D1 (de) 1995-03-30
DE69017107T2 DE69017107T2 (de) 1995-10-12

Family

ID=23492850

Family Applications (1)

Application Number Title Priority Date Filing Date
DE1990617107 Expired - Fee Related DE69017107T2 (de) 1989-07-11 1990-07-11 Verfahren und Vorrichtung zur Überwachung der Werbewirksamkeit.

Country Status (2)

Country Link
EP (1) EP0408348B1 (de)
DE (1) DE69017107T2 (de)

Families Citing this family (18)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
IL107624A (en) * 1992-11-16 1997-03-18 Arbitron Co Method and apparatus for encoding/decoding broadcast or recorded segments and monitoring audience exposure thereto
US5956693A (en) * 1996-07-19 1999-09-21 Geerlings; Huib Computer system for merchant communication to customers
US8799208B2 (en) 2000-03-07 2014-08-05 E-Rewards, Inc. Method and system for evaluating, reporting, and improving on-line promotion effectiveness
US9159071B2 (en) 2000-12-21 2015-10-13 The United States Postal Service Information based indicia discount coupon
US20020107728A1 (en) * 2001-02-06 2002-08-08 Catalina Marketing International, Inc. Targeted communications based on promotional response
EP1513084A1 (de) * 2003-09-02 2005-03-09 Liechti Ag Verfahren zur zeitlichen Akzeptanz von Einrichtungen, eine hierzu verwendbare Anordnung sowie Gerätschaften
US7463144B2 (en) 2004-03-19 2008-12-09 Arbitron, Inc. Gathering data concerning publication usage
US8135606B2 (en) * 2004-04-15 2012-03-13 Arbitron, Inc. Gathering data concerning publication usage and exposure to products and/or presence in commercial establishment
US7740179B2 (en) 2005-12-15 2010-06-22 Mediamark Research, Inc. System and method for RFID-based printed media reading activity data acquisition and analysis
US7959086B2 (en) 2005-12-15 2011-06-14 Gfk Mediamark Research & Intelligence, Llc System and method for RFID-based printed media reading activity data acquisition and analysis
US8209223B2 (en) * 2007-11-30 2012-06-26 Google Inc. Video object tag creation and processing
US10972530B2 (en) 2016-12-30 2021-04-06 Google Llc Audio-based data structure generation
US8688514B1 (en) 2011-06-24 2014-04-01 Google Inc. Ad selection using image data
US11087424B1 (en) 2011-06-24 2021-08-10 Google Llc Image recognition-based content item selection
US10586127B1 (en) 2011-11-14 2020-03-10 Google Llc Extracting audiovisual features from content elements on online documents
US11093692B2 (en) 2011-11-14 2021-08-17 Google Llc Extracting audiovisual features from digital components
US11030239B2 (en) 2013-05-31 2021-06-08 Google Llc Audio based entity-action pair based selection
US9953085B1 (en) 2013-05-31 2018-04-24 Google Llc Feed upload for search entity based content selection

Family Cites Families (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
FR2574962A1 (fr) * 1984-12-13 1986-06-20 Cooperatives Consommation Ste Procede pour enregistrer les achats effectues par des clients individuels, carte magnetique et lecteur-encodeur pour la mise en oeuvre du procede
US4695879A (en) * 1986-02-07 1987-09-22 Weinblatt Lee S Television viewer meter
US4659314A (en) * 1986-02-07 1987-04-21 Weinblatt Lee S Survey technique for readership of publications
US4718106A (en) * 1986-05-12 1988-01-05 Weinblatt Lee S Survey of radio audience
EP0275328B1 (de) * 1986-08-01 1995-09-13 Video Research Ltd Anordnung zur sammlung von fernsehkanaelendaten und marktforschungsdaten
US4912552A (en) * 1988-04-19 1990-03-27 Control Data Corporation Distributed monitoring system

Also Published As

Publication number Publication date
DE69017107T2 (de) 1995-10-12
EP0408348B1 (de) 1995-02-22
EP0408348A3 (en) 1991-07-24
EP0408348A2 (de) 1991-01-16

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Legal Events

Date Code Title Description
8364 No opposition during term of opposition
8339 Ceased/non-payment of the annual fee