DE29611747U1 - Insertion aid for advertising brochures and advertising material - Google Patents

Description

The invention relates to an insertion aid for advertising brochures and advertising material for mechanized insertion into newspapers.

At present, advertising brochures are mostly modeled on normal newspaper pages in order to be able to insert them more easily into the newspapers when they are folded together for distribution. However, since advertising brochures are usually delivered ready-made to various newspaper manufacturers, the advertising brochures must meet a number of conditions depending on the equipment used by the newspaper publishers. Otherwise, inserting the advertising brochures is

1967

remen:

ilkrallec 32, D-28209 Bremen
).B. 10 7127, D-2807I Bremen

lephon {04 21)3 40 90
!e-mail (04 21)3 4917 68
958 bopat d

Munich:

Franz-Joseph-Straße 38 D-80801 Mönchen

Telephone (0 89) 34 70 SO Fax (0 89) 34 70 10 Telex 524 282 forbo d

Berlin-Brandenburg:

Helenc-Lange-Strasse D-14469 Potsdam

Telephone (03 31) 27 54 Fax (03 31)2 75 43

Dusseldorf:

NeßlerstiaSe 5
D-40593 Dusseldorf

Telephone (02 11) 71 89 83
Fax (0211)718 27 50

Leipzig:

Philipp-Rosenlhal-Siraßc 21 D-04103 Leipzig

Telephone (03 41) 9 60 29 77 Fax (03 41)3103 25

Kiel:

Niemannsweg D-24105 fuel

Telephone (04 31) 8 40 Fax (04 31) 8 40

Alicante:

Plaza Calvo Solelo 1-2 ES-03001 Alicante (Spain)

Telephone +34-6-598 0038 Fax +34-6-598 0182

time-consuming and has to be done with specially designed equipment at a slow pace. This may have to be repeated for several advertising brochures, which means a considerable time disadvantage.

The invention now aims to improve the insertion of advertising brochures and advertising material into newspapers. The aim is to offer the newspaper reader an appealing, and if possible attractive, appearance.

The problem is solved by an insertion aid with the features of claim 1. The subclaims give advantageous embodiments.

It is particularly advantageous that a fold-out pocket can be formed by means of stiffening elements on both sides, which are held together by at least one connecting web on one edge, into which a plurality of advertising brochures and possibly also smaller postcards or even flat advertising samples can be inserted, whereby this can be done quickly on automated devices.

After this pocket has been secured with a locking element to prevent individual brochures and/or objects from falling out, the entire pocket can be inserted into the newspaper in a single step using the usual high-speed insertion devices. This results in a significant time advantage from the final printing of the newspaper to delivery.

Furthermore, all types of advertising brochures can be used, including those on thin paper, which would otherwise

cannot be inserted into conventional newspapers because they do not have the necessary rigidity.

Either a number of bands or a net-like structure can be used as a closure element, but a cover made of either paper or, in a particularly preferred embodiment, of a thin plastic film is preferred. The plastic film has the advantage that it reduces slippage in the newspaper, so that the inserter with its advertising brochures is better held in the newspaper and does not slip out so easily.

The two-sided stiffening elements are held together by a connecting bridge: This can be adhesive tape, but a single stiffening sheet can also be folded in the middle to create a two-sided stiffening element for the advertising brochures. The stiffening element can be full-surface, or any number of recesses can be provided on the top. These can be used, for example, as address fields to make the advertising material more attractive (by simulating a personal postal shipment), or additional prints can be made on the outside to announce competitions or simply to provide information about the content.

It is also conceivable that additional advertising materials can be attached to the outside at a later date (after the advertising brochures have been inserted). This is particularly useful if a transparent plastic cover is placed around the insertion aid, which makes it waterproof.

Further features and advantages of the invention will become apparent from the following description of a preferred embodiment of the invention.

In particular, it is proposed that the stiffening elements be made from a 190 g/m ² printed sheet material that is folded. If necessary, cutouts can be made on the folded side in order to make it clear from the outside that something is in the insertion aid, similar to signature folders, and to also make it possible to see what is in the insertion aid. The cutouts should leave bars whose distance is smaller than the shortest edge of any advertising material that may be inserted.

After the advertising brochures have been mechanically inserted into the insertion aids, the resulting package is sealed in approximately 35 my environmentally friendly film, so that it is also watertight, as advertising newspapers are often delivered wet. Such a film is tear-resistant enough to survive the insertion process undamaged, but can be easily opened without any tools, making it more environmentally friendly than a sheet of paper.

The entire package is then inserted into the advertising magazine via a main sheet feeder of an inserting machine. High speeds can be used because the resulting package is very rigid. The dimensions, which correspond to those of a folded newspaper, mean that the package is held securely in a newspaper and at the same time gives it a more attractive appearance because it is no longer "floppy".

Claims (9)

BOEHMERT & BOEHMERT CLAIMS 1. Insertion aid for advertising brochures and advertising material for mechanized insertion into newspapers, characterized by stiffening elements on both sides, which are connected along one edge over at least a large part of this edge to at least one connecting web for holding inserted advertising brochures during mechanized insertion, and which can be closed with a closure element after the mechanized insertion. 2. Insertion aid according to claim 1, characterized by several connecting webs, the distance between which is smaller than the shortest side edge of a smallest advertising material. 3. Insertion aid according to one of the preceding claims, characterized in that the edge along which the two-sided stiffening elements are connected, is a longitudinal edge of the stiffening elements. 4. Insertion aid according to one of the preceding claims, characterized in that the closure element is formed by bands and banderoles which are placed around the stiffening elements. BOEHMERT & BOEHMERT y· s·» is 5. Insertion aid according to one of claims 1 to 3, characterized in that the closure element is a paper envelope. 6. Insertion aid according to one of the preceding claims, characterized in that the closure element is selected from a material that reduces slippage on its surface. 7. Insertion aid according to one of the preceding claims, characterized in that the closure element is a transparent plastic film into which the filled insertion aid is welded. 8. Insertion aid according to one of the preceding claims, characterized in that at least one upper stiffening element has rectangular dimensions and is designed to cover the entire surface. 9. Insertion aid according to one of the preceding claims 1 to 7, characterized in that at least the upper stiffening element is provided with recesses on the upper side allowing a view of the contents.