DE1690988U - PLASTIC ADVERTISING. - Google Patents

Description

Dipl. Ing. Sä £ L R σ el b α 1 d, Openingen near Stuttgart

1 a & t i k w e r Ta e. '

Object of the Geirraucnsmusters is a value and Anzeigeeinrichtungaus transpar-tigeia or dur ens one inend em plastiselten plastic * so-called "organisclieni Ölas'% Solciie advertising media ^ in ^ orm flaciier discs or _r in räumlicli raised Sestalt especially from the easily deformable thermoplastics _t '' -

_r made. To increase the advertising impact operated mazt see it often multicolored 3} _r arstellungen about one in the way * DAB "τοη of _Ba of Grundsoheihe rbe untersehiellich colored flaeher or raised embossed Plächenteil on the G round slice is placed. For other multi-colored versions of such In advertising devices, the advertising to be reproduced is composed of monochrome, ie "uniformly tinted parts of the surface," which results in a certain limitation of the representations used in such plastic advertising:

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more differently colored, but more evenly colored in itself JSurface parts no transition tones, shades and the like. appear that would be desirable for the natural-looking presentation of an advertising object - the suffers from this Advertising effect of the plastic adverts that have been used up to now.

To remedy this - ^ angel is now, according to the latest, the Representation of an advertising object applied to the back of the plastic disc by means of a printing process in which all desired shading and transition tones can also be displayed, in particular by means of raster or screen printing. This representation is then from the front of the disk through the material perceptible through it and, in this way, receives a conspicuous one Brilliance, through which the naturalistic rendering of the appearing with all color gradations and transitions Motive is effectively supported. Particularly beneficial the arrangement is formed when the plastic disc used is used as a spatial profile piece.

The print image is applied to the back when doing this, using the decal process, in which, of course, suitable printing inks must be used that adhere to the material of the plastic profile piece. Hachdem applied the print image in this way to the back of the profile disc and the temporary one Image carrier (paper) is removed, the imprint is then covered from behind with a protective cover layer, which, depending on requirements, also exerts a special color effect

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can _r the beiiSetraeiitmig the finished Blastikwerben from the front in appearance! ;; occurs. A promotional item prepared in this manner from the. above mentioned plastisclien material, indpige of the applied printing with a

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natural * ÄLe color gradations and transitions of the depicted Object showing image, in the advertising effect

by far, the easy-to-use elastic pieces with its composed of dyed colored parts of the surface Representations that are only purely planar parbene design allowed, and their spatial 'effect as a result was deficient. '

Particularly striking and -werbewirksam the arrangement when the PiastlMseheibe simultaneously has the räumliehe shape of the object, its representation in lifelike reproduction on the - is attached ückseite * Since it is precisely those at Hide thermoplastic materials verhälthismäßig - ^"" gt || ^ Any desired form can be embossed or pressed, so this cleaning τοπ spatial gesture with £ er corresponding representation in naturaiLisiiscdiem; Easter or screen printing on the - "- back, especially ar_werbungen the most varied of arti is also the schilferte The combination of plastic materials with the described type of reverse side printing is of great economic importance due to the ease with which the material mentioned can be shaped, since the main part is also shaped in an embossed form, even smaller ones

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Requirements ermög3iÄit _r as opposed to behind painted glass _molds?

for which as is well known. Mandest quantities of 1500 to 2000 pieces are necessary in order to still be able to economically allocate the honing die costs to the individual piece.

The "enclosed model shows an exemplary embodiment the described design of such a plastic advertising in - ^ orm a beer glass profile, its back in the Sasterdruek is provided with the naturalistic image of such a filled glass, with all the finest color gradations and shades completely true to life in Appearance.

The advertising effect can still be supported by the fact that the plastic disc, which is preferably spatially designed on the back, from a frame-like shield made of opaque Material,. E.g. enamelled / sheet metal is surrounded. on This dchild can be the environment in which the plastic depicted multicolored object is to be shown, also be shown by appropriate painting. In the attached model is, for example, a beer sub- sentence on which the naturalistically executed plastic advertising now seems to be within reach.

It can be behind the wall surrounded by the enamelled rear wall Plastic disc dmn. also attached a lighting device through which the object represented in plastic material is particularly effective in advertising. The frame-like shield can be used, as is also the case in embodied in the model, trained as costs

be who the device for x-raying the deployed Contains plastic washer. The plastics themselves can be interchangeable in the frame opening of the shield attached, so that if necessary a and axeselbef ^ iäittdf form of the enamelled Poickwand also can be used for differently printed plastic inserts can. This possibility in turn increases the Economic efficiency in the production of such ¥ erional and display devices at "»

Protection claims

Claims (8)

S ehutzans sayings 1. Multi-colored advertising and display device made of transparent or translucent plastic (so-called "organic glass"} »characterized in that a rigid disc of the material on its back a in raster or screen printing, including all desired shading and transition tones containing 'pictorial representation bears from the front the disc is perceptible through the material. 2. Advertising device according to claim 1 »characterized in that that the plastic disc has the shape of a spatial profile piece "and the pictorial representation in the form a decal attached to its back, which is covered to the rear by a protective cover layer is. 3. Advertising device according to claim 2, characterized in that that the plastic disc is the spatial ffestali; of the item possesses, its representation in lifelike Is attached to the reverse side of the display. 4. Advertising device according to one or more of the claims 1-3 * characterized in that the plastic disc is also covered by an opaque frame-like shield is surrounded by a correspondingly colored surface * 5 * Advertising facility according to one or more of the claims 1 - 4 »marked by a behind the plastic disc attached lighting device. 6 »Advertising facility according to claim 4 and 5» characterized by that the frame-like shield is designed as a box * which the device for illuminating the inserted Contains plastic disc. 7 * advertising device according to claim 4 or 6, characterized in that that the plastic pane is in the frame opening of the SchiXdes or * box is exchangeable * 8th.; Advertising device according to Claim T -7, characterized in that it is marked that the plastic disc is stamped or pressed from thermoplastic material.