DE102018206529A1 - Method for providing customer interaction data - Google Patents

Abstract

The invention relates to a method for providing customer interaction data comprising the steps
Detecting interactions of customers with at least one vendor-specific interactive content of a vendor for customers on one or more merchandise presentation devices, on a merchandise presentation device, wherein the interactive content is stored on a first server,
Storing interaction data of the detected interactions on a second server, in particular a cloud memory,
Assigning the interaction data to one or more of the displayed vendor-specific interactive contents on the goods presentation devices by means of a vendor interface to the first and second servers, wherein the assignment based on position and / or time data and / or a content identifier of the interactive content to A seller ID is done.

Description

Technical area

The invention relates to a method for providing customer interaction data.

The invention further relates to a system for providing customer interaction data.

Although the present invention is generally applicable to any interaction data, the present invention will be described in terms of interaction data based on customer gestures.

Although the present invention is generally applicable to any merchandise display devices, the present invention will be described in terms of shelving merchandise display devices.

State of the art

Goods presentation devices, for example in a supermarket or the like have become known in the form of a goods shelf. Such shelves have a plurality of shelves, which are arranged one above the other and are placed on the respective products or the like. For example, printed merchandise labeling labels may be affixed to an end of the shelf facing the supermarket visitor on which information on the corresponding products may be displayed, such as price, weight, manufacturer or the like. In addition, so-called electronic label have become known, which are attached to the shelves or shelves goods that display preprogrammed content analogous to the printed Warensuchsuchungsetiketten statically for a buyer.

The presentation contents of the electronic labels can be programmed, for example, by means of handheld devices.

In order to gain interaction data of interactions of customers with a product or the like, it has become known to monitor customers by means of a camera, to analyze their behavior after the data has previously been anonymized, in order to draw conclusions about particular preferences, procedures for product search, etc. achieve.

Disclosure of the invention

• - Detektieren von Interaktionen von Kunden mit zumindest einem verkäufer-spezifischen interaktiven Inhalt eines Verkäufers für Kunden auf einer oder mehrerer Warenpräsentationsvorrichtungen, wobei der interaktive Inhalt auf einem ersten Server gespeichert wird,
• - Speichern von Interaktionsdaten der detektierten Interaktionen auf einem zweiten Server, insbesondere einem Cloud-Speicher,
• - Zuordnen der Interaktionsdaten zu einem oder mehreren der dargestellten verkäufer-spezifischen interaktiven Inhalte auf den Warenpräsentationsvorrichtungen mittels einer Verkäufer-Schnittstelle zu dem ersten und zweiten Server, wobei das Zuordnen anhand von Positions- und/oder Zeitdaten und/oder einer Inhaltskennung des interaktiven Inhalts zu einer Verkäufer-Identifikation erfolgt.

In one embodiment, the invention provides a method for providing customer interaction data comprising the steps

• Detecting interactions of customers with at least one vendor-specific interactive content of a vendor for customers on one or more merchandise presentation devices, wherein the interactive content is stored on a first server,
• Storing interaction data of the detected interactions on a second server, in particular a cloud memory,
• Assigning the interaction data to one or more of the illustrated vendor-specific interactive contents on the goods presentation devices by means of a vendor interface to the first and second servers, wherein the assigning based on position and / or time data and / or a content identifier of the interactive content to A seller ID is done.

In another embodiment, the invention provides a system for providing customer interaction data comprising one or more merchandise presentation devices configured to present at least one vendor-specific interactive content of a vendor to customers and to detect interactions of customers with the merchandise presentation device. a first server for storing vendor-specific interactive content,
a second server for storing interaction data of detected interactions, in particular a cloud memory, and
a salesperson interface for associating the interaction data with one or more of the illustrated vendor-specific interactive contents on the merchandise presentation devices connected to the first and second servers and configured to associate based on position and / or time data and / or to make a content identifier of the vendor-specific interactive content to a vendor identification.

One of the benefits of doing so is that it enables both the security of customer interaction data and its anonymity. Another advantage is a simple, flexible and cost-effective implementation.

Further features, advantages and further embodiments of the invention are described below or will become apparent.

According to an advantageous development, the first server is connected by means of a content management system for storing the interactive contents, and the content management system allocates vendor-specific interactive content to the vendor interface for assignment Interaction data ready. One advantage of this is, inter alia, that in a simple and direct way, interaction data and interactive content can be assigned by means of the seller interface.

According to an advantageous development, masking interaction data are additionally stored on the second server together with the interaction data and / or masking content data on the first server together with the vendor-specific interactive content. This increases the security of the data stored on the respective server, as an attacker makes it difficult to identify stored correct data.

According to a further advantageous development, all the stored interaction data and / or seller-specific interactive contents have the same size. This also increases security because an attacker can not distinguish based on the size of the data, whether it is real or masking data.

According to a further advantageous development, as a masking data random data is added to the interaction data and / or the vendor-specific interactive content prior to their storage. This further increases the security of the stored data.

According to a further advantageous embodiment, vendor-specific stored interaction data are encrypted by means of an asymmetric encryption method, such that vendor-specific stored interaction data are encrypted with a public key of the respective vendor, which the vendor then decrypts by means of his corresponding secret key. This ensures in a simple manner a reliable encryption of interaction data and avoids an inadmissible assignment of vendor-specific content and interaction data.

According to a further advantageous development, the data volume and / or data type and / or data form of the interaction data is determined by means of the seller interface. This makes it possible to flexibly adapt the parameters of the interaction data to the respective needs of the seller. The term "data type" is to be understood in particular as the type, type or type of data. Examples include personal data, image data, audio data, position data or the like.

The term "data form" is to be understood in particular as a structure or structure of the data. Examples include data with a header and a content part, wherein in the content part x, y and z coordinate of an interaction is deposited.

According to a further advantageous development, a data exchange between the servers and / or the interface takes place only at certain times and / or regularly after certain elapsed times. This also increases security, since data transfers take place in blocks and only at certain times.

Further important features and advantages of the invention will become apparent from the subclaims, from the drawings, and from associated figure description with reference to the drawings.

It is understood that the features mentioned above and those yet to be explained below can be used not only in the particular combination given, but also in other combinations or in isolation, without departing from the scope of the present invention.

Preferred embodiments and embodiments of the invention are illustrated in the drawings and will be described in more detail in the following description, wherein like reference numerals refer to the same or similar or functionally identical components or elements.

list of figures

• 1 ein System gemäß einer Ausführungsform der vorliegenden Erfindung in schematischer Form.

It shows

• 1 a system according to an embodiment of the present invention in schematic form.

Embodiments of the invention

1 shows a system according to an embodiment of the present invention in a schematic form.

In 1 is a system 1 for providing interaction data 10 of customers 20 shown. This puts a seller 30 content to be displayed 50 and transfers it to a content management system 9 , This manages the content 50 on a content server 2 for example by means of Internet or the like via a local server in a shopping market (not shown here) with an interactive goods display device in the form of a goods shelf 3 connected is. The goods shelf 3 is trained by gestures 8th of customers 20 Trigger actions. For example, a customer 20 on the interactive goods shelf 3 next to products placed there 4 also symbols 5 be displayed by the customer by means of a gesture 8th can choose. This can be done after analysis of the interaction data 10 a corresponding action, for example a visual display of additional information for that in the goods shelf 3 located product 4 to be executed.

The while performing the gesture 8th recorded interaction data 10 For example, the timing of the gesture 8th , the respective position when triggering the gesture 8th on a corresponding display of the goods shelf 3 and identification data of the content used to trigger the gesture 8th is presented to a second server 6 that with the first server 2 connected, transmitted. In addition, it is possible, based on anonymized camera surveillance or the like additional data 12 to the second server 6 that can be provided in the form of a user cloud. These can be like interaction data below 10 be treated. The transmission of the interaction data 10 from the interactive goods shelf 3 to the first server - Content Server 2 - as well as from the content server 2 to the second server 6 can only be done at set times or after a certain time. Likewise, random data can be added in each case, in particular so that packets of interaction data to be transmitted each have the same size.

Now wants a seller 30 of the product 4 , a manufacturer 31 of the product 4 or another user 32 an analysis of the behavior of customers 20 perform, this accesses via a connection 14 on a web interface 7 to. The web interface 7 is on the one hand with the content management system 9 on the other hand with the second server 6 , By means of the webinterface 7 The content assignment of the interaction data takes place from the second server 6 be provided by the content management system 9 which is on the first server 2 accesses, via the connection 11 provided with the content shown accordingly. Thus, it is altogether possible that only an authorized user, 30 . 31 . 32 an association of the interaction data to the corresponding displayed content can make. If an attacker only has access to the content or only access to the interaction data, an appropriate assignment is not possible. In other words, the association of interaction data and corresponding content takes place "as close as possible" to the authorized users 30 . 31 . 32 in the network-topological sense, in order to ensure a high degree of security or anonymity of the customer data, in particular of the interaction data.

To increase security, additional content data or interaction data may be added to the respective data as masking data. Likewise, the web interface 7 encrypted as well as the corresponding interaction data. For this example, the customer 30 in the content management system 9 store a public key of an asymmetric PublicKey / PrivateKey method so that the data from the interactive goods shelf 3 , the content server 2 or the second server 6 can be encrypted with this. Receives a seller 30 now via the web interface 7 Access to the encrypted data on the second server 6 , he can use his secret key to decrypt this data.

• • Hohe Sicherheit.
• • Bereitstellung von anonymisierten Daten.
• • Einfache Implementierung.
• • Kostengünstige Implementierung.
• • Hohe Flexibilität.

In summary, the embodiment of the invention has at least one of the following advantages:

• • High security.
• • Provision of anonymous data.
• • Simple implementation.
• • Cost-effective implementation.
• • High flexibility.

Although the present invention has been described in terms of preferred embodiments, it is not limited thereto, but modifiable in a variety of ways.

Claims (9)

A method of providing interaction data (10) from customers (20) comprising the steps - detecting interactions (8) of customers (20) with at least one vendor-specific interactive content (5) of a vendor (30) for customers (20) on one or more merchandise presentation devices (3), the interactive content (5) a first server (2) is stored, Storing interaction data (10) of the detected interactions (8) on a second server (6), in particular a cloud memory, Associating the interaction data (10) with one or more of the illustrated vendor-specific interactive contents (5) on the merchandise presentation devices (3) via a vendor interface (7) to the first and second servers (2, 6), wherein the associating based on position and / or time data and / or a content identifier of the interactive content to a seller identification. Method according to Claim 1 in which the first server (2) is connected by means of a content management system (8) for storing the interactive contents (5), and wherein the content management system (8) of the vendor interface (7) contains interactive contents (7). 5) for association with interaction data (10). Method according to one of Claims 1 - 2 In addition, masking interaction data is stored on the second server (6) together with the interaction data (10) and / or masking content data on the server first server (2) are stored together with the vendor-specific interactive content. Method according to one of Claims 1 - 3 wherein all the stored interaction data (10) and / or seller-specific interactive content (50) are the same size. Method according to Claim 3 in which, as masking data, random data is added to the interaction data (10) and / or the vendor-specific interactive content (5) prior to their storage. Method according to one of Claims 1 - 5 , wherein each vendor-specific stored interaction data (10) are encrypted by means of an asymmetric encryption method, such that are encrypted with a public key of the respective seller (30) vendor-specific stored interaction data (10), the seller (30) then using decrypted his corresponding secret key. Method according to one of Claims 1 - 6 , wherein by means of the seller interface (7) the amount of data and / or data type and / or data form of the interaction data is determined. Method according to one of Claims 1 - 7 , wherein a data exchange between the servers (2, 6) and / or the interface (7) takes place only at certain times and / or regularly after certain elapsed times. A system (1) for providing interaction data (10) from customers (20), comprising one or more merchandise presentation devices (3) which are adapted to at least one vendor-specific interactive content (5) of a vendor (30) for customers (20). and to detect interactions (8) of customers (20) with the goods presentation device (3), a first server (2) for storing vendor-specific interactive content (5) a second server (6) for storing interaction data (10) of detected interactions (8), in particular a cloud memory, a seller interface (7) for associating the interaction data (10) with one or more of the illustrated vendor-specific interactive contents (5) on the merchandise presentation devices (3) connected to the first and second servers (2, 6) and which is configured to make the assignment based on position and / or time data and / or a content identifier of the vendor-specific interactive content (50) to a vendor identification.

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