DE102013010037A1 - Marker for search engines - Google Patents

Abstract

A method of using marker data for search purposes is described.

Description

Technical-economic area:

The invention relates to devices and methods for using graphical markers in web pages by search engines.

State of the art:

Under the designation US 61 / 758,068 is a US patent application entitled "METHOD AND SYSTEM OF INTERNET CONNECTED COMPUTERS FOR ORGANIZING GLOBALLY PRESENTED ORIGINAL DATA IN THE WORLD WIDE WEB LOCALLY". (METHODOLOGY (PROCEDURE) AND SYSTEM OF INTERNET-LINKED COMPUTERS FOR ORGANIZING GLOBALLY PRESENTED ORIGINAL DATA LOCALLY IN WORLDWIDE WEB). On 04/06/2013, a patent entitled "Setting Markers in Web Pages" (acc. 10 2013 009 286.8 ) filed with the DPMA.

In Germany, various applications have been filed using the term "complement document". The German and the US application have in common that they original web pages or on the Internet by address callable, original data (content, content) additional information as metadata. These metadata can be searched for and found on the Internet and, with their link to the original data, web pages are a new level for the exchange of data on the Internet as a supplement to the Web.

Task:

The task is to find data (metadata) for graphic markings in web pages (markers) with search engines at the moment.

State of the art:

It is known from the prior art that complete web pages can be found under an Internet address (an account, a URL), as well as special parts of them can be provided with markers. The markers are used by the account owner (web page owner, web page provider) to store the web page addresses or parts of the data from web pages (content). In this way, users of these web pages z. For example, you can put special content (content) from web pages into electronic shopping carts.

To claim 1

• 1. wobei die Marker ”4” als grafische Elemente in Browserfenstern ”2” von unterschiedlichen Web-Seiten mit unterschiedlicher Internet-Adresse verschiedenster Anbieter sichtbar sind,
• 2. wobei die Marker ”4” an unterschiedlichen Positionen ”5” der Web-Seiten angeordnet sein können,
• 3. wobei zu jedem Marker spezifische Daten als Metadaten wie Titel, Beschreibung, Keywords, Webadressen vom Anbieter der Web-Seite einzugeben sind,
• 4. wobei diese Daten unter einer Internetadresse auf einem Server gespeichert werden,
• 5. wobei die Daten zu den Datenspeichern von Suchmaschinen gesandt werden,
• 6. wobei die Suchmaschinen diese Daten bei Sucheingabe in ihrem Findeergebnis präsentieren.

Claim 1 describes devices and methods for using markers in web pages by search engines,

• 1. where the markers " 4 "As graphical elements in browser windows" 2 "Are visible from different web pages with different Internet addresses of different providers,
• 2. where the markers " 4 "In different positions" 5 "The web pages can be arranged
• 3. where for each marker specific data is entered as metadata such as title, description, keywords, web addresses from the provider of the web page,
• 4. whereby this data is stored under an Internet address on a server,
• 5. the data is sent to the data memories of search engines,
• 6. wherein the search engines present these data when searching in their search result.

From the prior art it is known how markers in web pages z. B. of suppliers, so that certain data of the web page are stored in electronic shopping carts. The markers mentioned here in claim 1, however, can be found in different web pages and are in the German patent application DE 10 2013 009 286.8 described. They are as markers " 4 "In the form of graphic elements" 7 "," 8th "," 9 "And can be viewed in browser windows in a familiar way" 2 "Be placed visibly. Each marker " 4 "Is associated with a specific software, which is usually stored in the code for building the browser window (integrated). Clicks a viewer (user) of the web page in the browser presentation on a marker " 4 "The embedded marker software is executed. It transmits marker-specific data for storage under a specified, user-specific Internet address. The markerspecific data are to be changed by the provider of the web page as needed, whereby informal, supplementary information on the specific marker position in a web page are possible. If a user, viewer of the web page kicks on a marker, the stored data are stored under an Internet address managed by him. Of particular advantage is that a web page provider (content creator) can renew the metadata to the markers regardless of the design of the web page. Thus, for example, the web page can remain unchanged, via the metadata of the marker can be given a new price information or it could be rebate promotions are offered coupons, etc.

According to the claim, the data stored on the marker such as title, description, keywords, web addresses are stored on a server under a specific internet address. These data are sent to the data stores of search engines. To offer search engines z. B. in XML code special formats for transferring the data, so that the transmitted data can be easily transferred to the formats, as the respective search engine provider z. For example, it is used in its repository to store crawled data from web pages. With this data transfer, search engines have up-to-date data from markers and can present the data to the searcher with the appropriate search input. Finally, web pages so marked with markers are found by search engines and supplementary marker data can be presented up-to-the-minute. Traditional data from web pages, on the other hand, will not be renewed until the search engine crawler returns to the site after a few days. Where search engines are not able to distinguish old from new content, otherwise they would have to completely store old website content and compare it with new ones.

An embodiment is given when in web pages of different suppliers, each different markers " 7 "," 8th "," 9 "Are placed. If the web pages for the marker data are found in succession via search engine inputs, the markers can be clicked there by the website visitor, whereby their data are respectively sent to a collection list, a collection board, shopping cart as memory of the metadata. The visible result is as shown in Figure 2, Part B.

To claim 2.

• 1. mit jeder erneuten Eingabe von Metadaten zu Markern diese Suchmaschinen oder anderern Auswerteprogrammen zur Verfügung gestellt,
• 2. so dass die gesammelten Daten von verschiedenen Markern dort gespeichert vorliegen,
• 3. wobei Klicktools ”12” eine Auswertesoftware starten,
• 4. um die Daten nach Kriterien geordnet auszuwerten
• 5. und in Listen zusammenzustellen,
• 6. wobei Datum und Uhrzeit in den Listen gemäß Eingabedatum der Metadaten anzuzeigen sind.

With claim 2 are according to claim 1

• 1. with each new entry of metadata to markers these search engines or other evaluation programs made available,
• 2. so that the collected data from various markers are stored there,
• 3. where clicking tools " 12 "Start an evaluation software,
• 4. to evaluate the data according to criteria
• 5. and put together in lists,
• 6. where the date and time are to be displayed in the lists according to the input date of the metadata.

If the data stored with the marker are provided with each new entry for search engines or suitable evaluation programs, they can be stored there. The user can use suitable click tools " 12 "Are available to start an evaluation software that evaluates the currently stored data. As evaluation criteria, date, time can be used, with which lists ordered by date are to be output. It may also be alphabetical criteria or other criteria suitable for software evaluation. Such search results for specific marker data or marker web pages can be compiled. To trigger (start) the process (the software), a special symbol, as shown in Figure 2, can be 12 "Presented as an example.

Description Picture 1:

Figure 1 shows a browser window showing a web page with its web address (Internet address, URL) " 1 "And the presentation area" 2 "For the content of the web page. The content is in the form of a graphic " 3 ", Markers" 5 "And text fields" 6 "Stated. Where the markers are at different positions of the display area " 2 "Are arranged.

Description Picture 2:

Figure 2 shows in the left part A three embodiments of markers " 7 "," 8th "," 9 ". With " 7 "Is a marker marked as a graphic symbol in any graphical design. In " 8th "," 9 "Are additional click fields" 10 "," 11 ", With which by means of cursor-click a jump is made to an Internet address, where specific marker data can be stored. With " 10 "Is the click box as a text box and with" 11 "Arranged as another graphic symbol in the marker.

In picture part B is the result of the search " 13 "Presented to a search engine in which among each other the markers" 7 "," 8th "," 9 Metadata are listed. The software-generated generation, output of the list can be done via a click symbol (button) " 12 "Generated by the user. The marker metadata are each titled " 14 ", Description " 15 "And date, time" 16 ". The keywords are not displayed as metadata in the exemplary embodiment.

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• DE 102013009286 [0002, 0007]

Claims (2)

Claim 1: Devices and methods for using markers in web pages are claimed using browser windows, 1. the markers " 4 "As graphical elements in browser windows" 2 "Are visible from different web pages with different Internet addresses of different providers, 2. where the markers" 4 "In different positions" 5 3. where the data to be entered as metadata such as title, description, keywords, web addresses from the provider of the web page are to be entered for each marker, 4. wherein these data are stored under an internet address on a server, 5. wherein the data are sent to the data memories of search engines, 6. wherein the search engines present these data when searching in their search result. Claim 2 according to claim 1, characterized in that: 1. these search engines or other evaluation programs are made available with each renewed input of metadata to markers, 2. so that the collected data from various markers are stored there, 3. where clicking tools " 12 "Start evaluation software, 4. evaluate the data according to criteria 5. and compile them in lists, 6. indicating the date and time in the lists according to the input date of the metadata.

Images