DE102006018573A1 - Newspaper advertising supplement has a front page with front page that is half the size of that of the associated newspaper - Google Patents

Abstract

A newspaper supplement printed on both faces consists of a folded page (18) and an insert strip. The folded page front face width is half that of the newspaper, while the rear page is the full width of the newspaper. The front page book-spine wraps around the newspaper spine, while the insert strip is inserted loose between two pre-determined newspaper pages. The insert width is half that of the newspaper, such that the entire (open) width of the front page and insert strip is the same as that of the entire newspaper. Further claimed is an assembly to cut and fold the newspaper supplement and a newspaper bearing a commensurate supplement.

Description

The The invention relates to a supplement for newspapers, in particular as an advertising medium and is intended for this purpose, however is also suitable for playback of messages, in particular current News that only after the editorial deadline of the associated newspaper received.

It is common practice Newspapers, leaflets or leaflets with promotional material to be attached between the newspaper pages added become. It is also known, newspapers with leaflets buchartig to enclose the front and back with Advertising are printed. These leaflets are called flying pages become known, on the front and back the width of the half Have newspaper formats, i. they are folded out of a web that the Width of the paper format has, i. by cutting a usual one Standard track of 80 cm, two "Flying Pages" can be formed.

in the Over the course of development, it has emerged that a need for an ever-growing one advertising space exists outside the actual newspaper copy is available.

Of the Invention is therefore the object of this need and at the same time that in certain standard widths to disposal make optimum use of stationary paper material to be printed.

Is solved the stated object by the totality specified in claim 1 Characteristics.

By half the format width of the leaflet is the newspaper reader on it pointed out that advertising printouts can be found in this printing area, the independent from the editorial section of the newspaper. Is a reader basically on interested in this advertisement, he will take the leaflet and thereby notice that on the back a much larger advertising space for disposal stands, as he was previously known in the "Flying Page".

A surprise effect is exercised by the reader, when he leafing through the newspaper copy on the inventively provided Einlagestreifen which strikes both in width and in length usually discreet handouts recognizes and in particular recognizable as a special advertising medium clearly striking and above can still be easily removed and stored without the advertisement tedious would have to be cut out of the newspaper part.

The The invention also relates to a device for producing the side sheets of the information carrier according to claim 3, making it possible using the standard formats available at all times the available optimally utilize the standing paper width.

Finally, refers the invention also relates to a newspaper, especially as a daily newspaper, which is equipped with the marked information carrier.

in the Within the scope of the appended claims numerous Modifications and modifications are made that are not enough lead out the scope of protection. Appropriately, Folder and insert strips are detachable in conjunction with the Newspaper delivered. However, it should also be reserved, leaflet and / or insert strips by needling or embossing or Punktverklebung releasably attach. It should also be reserved according to the invention stay, every newspaper copy with several leaflets and / or Equip liner strip, wherein the leaflets overarching each other or covering different parts of the newspaper can be arranged.

below is an embodiment of Invention described with reference to the drawing.

1 is a schematic representation of a newspaper with a prior art representing leaflet, which is generally referred to as a flying page;

2 is a schematic representation of a newspaper with a trained according to the invention leaflet;

3 is a schematic representation of a newspaper with a combination of novel leaflet and insert strip according to the invention;

4 is a schematic representation of an apparatus for producing the web width of the two forming the information carrier web formats.

The 1 shows a well-known special advertising form, which has become known under the name "Flying Page". It consists of a one- to four-color "half" newspaper page, the Flying Page 10 forms and a front side 12 and a back 14 on both sides of the fold line, which is the newspaper copy 16 enclose. front 12 and back 14 each have half the width of the newspaper format (eg 20 cm), so that the leaflet (Flying Page) 10 folded from a half newspaper width of eg 40 cm. From this known leaflet according to 1 the folder of the invention differs 18 according to 2 and 3 in that at the same width of the front 20 the backside 22 the full format width of the newspaper 26 occupies. This leaflet 18 should be referred to as a distinction "Half Cover".

The half-cover leaflet 18 according to 3 corresponds to the leaflet 18 to 2 , In addition, here is a liner strip 24 provided that has half the format width of the newspaper and between any pages of a newspaper 26 is insertable. This inventive combination of leaflet 18 and insert strips 24 should be called "Half Cover Plus".

The full, from front 20 and back 22 made width of the folder 18 forms together with the half a newspaper format engaging width of the liner strip 24 the width of a standard paper web of, for example, 80 cm.

The Half-Cover Plus combination can therefore be easily and a standard paper web 28 to be fully exploited on a machine as shown schematically in 4 is shown. This train 28 gets through a knife 30 cut into two strips, which is the leaflet 18 or the insert strip 24 form and can be supplied in the cut state of further processing. The single or double-sided printing of the two parts of the information carrier takes place before the cutting process.

The 3 shows how folded from the cut paper web folder 18 a "book" of a newspaper with its front side 20 sheathed, on the back 22 However, as a "whole" side (40 cm) is. The same training of the half-cover leaflet is out 3 can be seen, in addition, for example, the 20 cm wide insert strip 24 can be used as a special advertising space within another book. This type of production was made possible by the development underlying the invention, as in 4 is shown and have been modified in the facilities of the printing press.

The Invention is not limited to the illustrated embodiment and it should by the claims also modifications and modifications are recorded. For example also an embodiment in which the leaflet on the front and the back an equal width of 30 cm in this case, which in turn for the Insert strip a width of 20 cm is left. Also the specified Width dimensions should only be considered as exemplary embodiments. The insert strip is over the entire newspaper format length running trained.

Preferably, the leaflet is 18 loosely wrapped around a layer of the newspaper format or its fold edge, and the insert strip is loosely in another part of the newspaper. Instead, the parts can also be fixed to the newspaper copy by needle stitching or embossing or by Punktverklebung when the machines have appropriate additional equipment.

10

Flying page

12

front

14

back

16

newspaper copy

18

leaflet

20

front

22

back

24

insert strips

26

newspaper

28

Standard web

30

knife

Claims (6)

Information carrier as a printed, two-part supplement for newspapers, in particular for advertising presentation, consisting of a leaflet ( 18 ) and an insert strip ( 24 ) of the following configuration: - the leaflet ( 18 ) has as front ( 20 ) half the web width of the newspaper format and as the back ( 22 ) the full web width of the newspaper format, where the length of front and back corresponds to the length of the newspaper format; - the insert strip ( 24 ) has half the web width of the newspaper format and the full length of the newspaper format; the leaflet ( 18 ) in book form the folded front edge of the newspaper copy ( 16 . 26 ) and the insert strip ( 24 ) between predetermined pages of the newspaper ( 26 ) is insertable. Information carrier according to claim 1, characterized in that the insert strip ( 24 ) of eg 20 cm width is separated from a standard newspaper web of 80 cm and the leaflet ( 18 ) comprises the remaining portion (60 cm) of the standard newspaper web which is folded over to half the web width of the newspaper format. Device for producing the inserts of the information carrier according to claims 1 and 2, in which between the knives which cut the full web width of the newspaper format, another knife ( 30 ), which performs a strip cut at a 75% standard web width. Newspaper, especially daily newspaper, by in that it is equipped with an information carrier according to claims 1 and 2. A newspaper according to claim 4, wherein the leaflet ( 18 ) and / or the insert strip ( 24 ) with the newspaper by stitching. For example, a needle stitching or an embossing, are connected. A newspaper according to claim 4, wherein the leaflet ( 18 ) and / or the insert strip ( 24 ) are releasably fixed by Punktverklebung.