CN217061328U - Flexible display module and flexible display device - Google Patents

Abstract

The utility model provides a flexible display module and flexible display device, including spool and flexible display panel, the predetermined position department of spool has first location structure, flexible display panel includes the main part and is located the fixed part of main part one side, this fixed part has second location structure, second location structure can be connected with the cooperation of first location structure, so that the fixed part is fixed in the predetermined position department of spool, thereby can be so that constantly curl and expand flexible display panel's in-process, be difficult to appear the condition that the skew takes place for the fixed position of flexible display panel and spool, and then can improve flexible display module and flexible display device's life.

Description

Flexible display module and flexible display device

Technical Field

The utility model relates to a flexible display technology field, concretely relates to flexible display module assembly and flexible display device.

Background

In the field of display technology, flexible display modules are widely used in various fields requiring flexible display due to the characteristic of being rollable. In the flexible display module, one end of the flexible display panel is fixed on the scroll, and the other end of the flexible display panel can rotate around the scroll relatively, so that the flexible display panel is in a state of being curled on the scroll or in a state of being unfolded into a plane. However, in the process of continuously rolling and unrolling the flexible display panel, the fixed position of the flexible display panel and the reel is easily deviated, which affects the service life of the flexible display panel.

SUMMERY OF THE UTILITY MODEL

In view of this, the present invention is directed to a flexible display module and a flexible display device, so as to solve the problem that the fixed position of the flexible display panel and the scroll is easily deviated when the flexible display panel is continuously curled and unfolded.

In a first aspect, the utility model provides a flexible display module, include:

the device comprises a scroll, a first positioning structure and a second positioning structure, wherein the first positioning structure is arranged at a preset position of the scroll;

the flexible display panel comprises a main body and a fixing part positioned on one side of the main body, wherein the fixing part is provided with a second positioning structure; the second positioning structure can be fixedly connected with the first positioning structure, so that the fixing part is fixed at the preset position of the reel.

Optionally, the fixing portion has an extending sub-portion, and the extending sub-portion is provided with at least two second positioning structures arranged at intervals along the width direction of the main body.

Optionally, the extension sub-portion extends along a width direction of the main body, and a length of the extension sub-portion in the width direction is greater than or equal to a width of the main body.

Optionally, the extension sub-portion has a first extension sub-portion, a second extension sub-portion and a third extension sub-portion; the first extending sub-portion, the second extending sub-portion and the third extending sub-portion are arranged in sequence along the width direction of the main body; the length of the second extending sub-part in the width direction is equal to the width of the main body, and the first extending sub-part and the third extending sub-part are respectively positioned at two sides of the second extending sub-part; the at least two second positioning structures are disposed on the first extending sub-portion and the third extending sub-portion, respectively.

Optionally, the main body includes a plurality of film-layer structures, the plurality of film-layer structures are stacked, and the extension sub-portion includes part or all of the plurality of film-layer structures.

Optionally, the first positioning structure is detachably connected with the second positioning structure;

the first positioning structure comprises a positioning column; the second positioning structure comprises a first positioning hole; the positioning column is detachably connected with the first positioning hole in a mode of being inserted into the first positioning hole.

Optionally, the flexible display module further includes:

the fixing part is used for fixing the fixing part on the surface of the reel and comprises a sticky adhesive material.

Optionally, the fixing member has a third positioning structure, and the third positioning structure is capable of cooperating with the first positioning structure to fix the fixing member at the preset position of the reel.

Optionally, the first positioning structure is detachably connected with the third positioning structure;

the first positioning structure comprises a positioning column; the third positioning structure comprises a second positioning hole; the positioning column is detachably connected with the second positioning hole in a mode of being inserted into the second positioning hole.

In a second aspect, the present invention provides a flexible display device, including the flexible display module as described in any one of the above.

The utility model provides a flexible display module and flexible display device, the predetermined position department of spool has first location structure, flexible display panel includes the main part and is located the fixed part of main part one side, this fixed part has second location structure, because second location structure can be connected with the cooperation of first location structure, make the fixed part fix the predetermined position department at the spool, therefore, can be so that constantly curl and expand flexible display panel's in-process, be difficult to appear the condition that the skew takes place for the fixed position of flexible display panel and spool, and then can improve flexible display module and flexible display device's life.

Drawings

The above and other objects, features and advantages of the present application will become more apparent by describing in more detail embodiments of the present application with reference to the attached drawings. The accompanying drawings are included to provide a further understanding of the embodiments of the application and are incorporated in and constitute a part of this specification, illustrate embodiments of the application and together with the description serve to explain the principles of the application. In the drawings, like reference numbers generally indicate like parts or steps.

Fig. 1 is a schematic top view of a flexible display panel and a roller in an unfolded state;

FIG. 2 is a schematic diagram of a side view of a flexible display panel and a roller in an unfolded state;

FIG. 3 is a schematic diagram of a side view of a flexible display panel and a roll during unrolling or rolling;

FIG. 4 is a schematic top view of a flexible display panel and a roll in an offset condition;

fig. 5 is a schematic view of a split structure of a flexible display module according to an embodiment of the present invention;

fig. 6 is a schematic top view of a flexible display module according to an embodiment of the present invention;

fig. 7 is a schematic side view of an enhanced flexible display module according to an embodiment of the present invention;

fig. 8 is a schematic cross-sectional structure view of the flexible display module shown in fig. 6 along a cutting line AA';

fig. 9 is a schematic top view illustrating a flexible display module according to another embodiment of the present invention;

fig. 10 is a schematic cross-sectional structure view of the flexible display module shown in fig. 9 along a cutting line BB';

fig. 11 is a schematic structural diagram of a fixing member according to an embodiment of the present invention;

fig. 12 is a schematic top view illustrating a flexible display module according to another embodiment of the present invention;

FIG. 13 is a schematic cross-sectional view of the flexible display module shown in FIG. 12 along a cutting line CC';

fig. 14 is a schematic structural diagram of a flexible display panel according to an embodiment of the present invention;

fig. 15 is a schematic structural diagram of a flexible display panel according to an embodiment of the present invention;

fig. 16 is a schematic structural diagram of a flexible display module according to another embodiment of the present invention;

fig. 17 is a schematic structural diagram of a flexible display module according to another embodiment of the present invention;

fig. 18 is a schematic cross-sectional view of a flexible display panel according to an embodiment of the present invention;

FIG. 19 is a schematic cross-sectional view of the flexible display module shown in FIG. 16 along a cutting line DD';

FIG. 20 is a schematic cross-sectional view of the flexible display module shown in FIG. 17 along a cutting line EE';

FIG. 21 is a schematic cross-sectional view of the flexible display module shown in FIG. 16 along a cutting line DD';

fig. 22 is a schematic cross-sectional view of the flexible display module shown in fig. 17 along a cutting line EE'.

Detailed Description

The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only some embodiments of the present invention, not all embodiments. Based on the embodiments in the present invention, all other embodiments obtained by a person skilled in the art without creative work belong to the protection scope of the present invention.

Fig. 1 is a schematic top view and fig. 2 is a schematic side view of a flexible display panel and a reel in an unfolded state, and as shown in fig. 1 and fig. 2, one end of a flexible display panel 10, i.e., a fixing portion S1, is fixed on a reel 12 by a double-sided tape 11. Fig. 3 is a schematic side view of the flexible display panel and the reel in the process of unfolding or rolling, as shown in fig. 3, the fixing portion S1 of the flexible display panel 10 may be pulled in the same direction as the unfolding direction in the process of unfolding the flexible display panel 10, and the fixing portion S1 of the flexible display panel 10 may be pulled in the same direction as the rolling direction in the process of rolling the flexible display panel 10.

These pulling forces may cause the fixing position of the fixing portion S1 of the flexible display panel 10 to shift during the process of continuously rolling and unrolling the flexible display panel 10. Fig. 4 is a schematic top view of the flexible display panel and the reel in a deviation condition, as shown in fig. 4, the fixing position of the fixing portion S1 is changed from the original position a1 to the position a2, which not only causes the tensile force borne by the fixing portion S1 to be concentrated at the non-deviated position and accelerates the fixing portion S1 to fall off from the reel 12, but also causes the winding or unwinding path of the flexible display panel 10 to deviate from the original path, and further causes the flexible display panel 10 to be easily worn during the winding or unwinding process, thereby affecting the service life of the flexible display panel 10.

Based on this, the utility model provides a fixed scheme sets up first location structure through the position department of predetermineeing at the spool, sets up second location structure at flexible display panel's fixed part to make second location structure can be connected with first location structure cooperation, make the fixed part fix the position department of predetermineeing at the spool, avoid the fixed position of flexible display panel's fixed part to take place the skew.

As an optional implementation of the disclosure, an embodiment of the present invention provides a flexible display module, as shown in fig. 5, fig. 5 is a schematic view of a split structure of the flexible display module provided by an embodiment of the present invention, and the flexible display module includes a reel 50 and a flexible display panel 51. The first positioning structure 501 is located at the preset position B1 of the reel 50, the flexible display panel 51 includes a main body Z and a fixing portion 510 located at one side of the main body Z, the fixing portion 510 has a second positioning structure 511, and the second positioning structure 511 can be connected with the first positioning structure 501 in a matching manner, so that the fixing portion 510 is fixed at the preset position B1 of the reel 50. The fixing portion 510 may extend along the width direction X of the body Z, or may extend along the length direction Y of the body Z.

Wherein, the first positioning structure 501 is an inherent structure of the scroll 50, that is, the first positioning structure 501 is fixed on the scroll 50, the second positioning structure 511 is also an inherent structure of the flexible display panel 51, that is, the second positioning structure 511 is also fixed on the flexible display panel 51, and the second positioning structure 511 is fixed on the fixing portion 510 of the flexible display panel 51, therefore, as shown in fig. 6 to 8, fig. 6 is a schematic top view of a flexible display module according to an embodiment of the present invention, FIG. 7 is a schematic diagram of a side view of an enhanced flexible display module according to an embodiment of the present invention, fig. 8 is a schematic cross-sectional view of the flexible display module shown in fig. 6 along a cutting line AA', and after the second positioning structure 511 is connected to the first positioning structure 501 in a matching manner, the fixing portion 510 of the flexible display panel 51 can be fixed on the reel 50.

Moreover, the second positioning structure 511 and the first positioning structure 501 which are fixedly connected can bear a larger tensile force, and the bearable tensile force is much larger than that of the double-sided tape, so that in the process of continuously curling and unfolding the flexible display panel 51, the fixing portion 510 of the flexible display panel 51 can be always fixed on the scroll 50, the situation that the fixing positions of the flexible display panel 51 and the scroll 50 are deviated is not easy to occur, and the service life of the flexible display module can be prolonged.

It should be noted that the fixing portion 510 may be a partial region of one end of the flexible display panel 51 that needs to be fixed on the reel 50, and therefore, a second positioning structure 511 may be provided. It should be further noted that the fixing portion 510 may be located in the non-display area of the flexible display panel 51, that is, the second positioning structure 511 is located in the non-display area of the flexible display panel 51, so as to prevent the second positioning structure 511 from affecting the normal display of the flexible display panel 51.

In some embodiments, the first positioning structure 501 and the second positioning structure 511 can be detachably and fixedly connected. Based on this, when the flexible display panel 51 is mounted on the reel 50, the first positioning structure 501 and the second positioning structure 511 may be fixedly connected, so that the fixing portion 510 of the flexible display panel 51 is fixed on the reel 50. When the flexible display panel 51 is detached from the reel 50, the fixing portion 510 of the flexible display panel 51 may be separated from the reel 50 by disconnecting the first positioning structure 501 and the second positioning structure 511.

In some alternative examples, the first positioning structure 501 and the second positioning structure 511 may be detachably and fixedly connected in a nested manner. As shown in fig. 6 to 8, the first positioning structure 501 includes a positioning column, the second positioning structure 511 includes a first positioning hole, and the positioning column is inserted into the first positioning hole to realize a nested connection, so as to realize a detachable fixed connection.

The height of the positioning column may be greater than or equal to the thickness of the flexible display panel 51, or may be slightly smaller than the thickness of the flexible display panel 51. Furthermore, the contact surface of the positioning post and the first positioning hole may have threads, that is, the positioning post and the first positioning hole may be screwed, but the present invention is not limited thereto, and in other optional examples, the contact surface of the positioning post and the first positioning hole may not have threads.

The positioning column can be a cylinder, a square column or a wedge-shaped column. It will be appreciated that the shape of the locating hole matches the shape of the locating post to enable the two to interfit. For example, the positioning column is a cylinder, the positioning hole is a round hole, the positioning column is a square column, and the positioning hole is a square hole. Of course, the shape of the positioning hole may not match the shape of the positioning post, and is not described herein again.

In other alternative examples, the first positioning structure 501 and the second positioning structure 511 may also be detachably and fixedly connected in a snap-fit manner. For example, the first positioning structure 501 includes a female buckle, the second positioning structure 511 includes a male buckle, and the male buckle and the female buckle are connected by a buckle to realize a detachable and fixed connection. In addition, the first positioning structure 501 and the second positioning structure 511 can also be detachably and fixedly connected in other manners, which is not described herein again. Of course, in other alternative examples, the first positioning structure 501 and the second positioning structure 511 may not be detachably and fixedly connected to each other, so as to improve the firmness of the connection between the two structures, which is not described herein again.

In some embodiments of the present invention, as shown in fig. 9 and 10, fig. 9 is a schematic top view structure diagram of a flexible display module according to another embodiment of the present invention, fig. 10 is a schematic cross-sectional structure diagram of the flexible display module shown in fig. 9 along a cutting line BB', the flexible display module further includes a fixing member 52, and the fixing member 52 is used for fixing the fixing portion 510 on the surface of the reel 50.

In some alternative examples, the securing member 52 may include an adhesive bonding material. As shown in fig. 9, the fixing member 52 may be a single-sided adhesive tape covering and adhering a partial surface of the fixing portion 510 of the flexible display panel 51 and a partial surface of the roll 50 so that the fixing portion 510 is fixed to the surface of the roll 50.

In other alternative examples, the fixing member 52 may be a double-sided tape between the fixing portion 510 and the reel 50, so that the fixing portion 510 is fixed to the surface of the reel 50 by adhering one side surface of the double-sided tape to the surface of the fixing portion 510 and adhering the other side surface to the surface of the reel 50. Also, the fixing portion 510 completely covers the double-sided tape, so as to prevent the double-sided tape from being exposed to adhere other structures, which may affect the curling and unfolding of the flexible display panel 51. Of course, the present invention is not limited thereto, and in other embodiments, the fixing member 52 may also fix the fixing portion 510 on the surface of the winding shaft 50 by means of a snap or a screw.

In some optional examples, as shown in fig. 11, fig. 11 is a schematic structural diagram of a fixing member 52 according to an embodiment of the present invention, the fixing member 52 has a third positioning structure 520, as shown in fig. 12 and 13, fig. 12 is a schematic structural diagram of a top view of a flexible display module according to another embodiment of the present invention, fig. 13 is a schematic structural diagram of a cross section of the flexible display module shown in fig. 12 along a cutting line CC', and the third positioning structure 520 can be connected to the first positioning structure 501 in a matching manner, so that the fixing member 52 is fixed at the preset position B1 of the reel 50.

Because the third positioning structure 520 and the first positioning structure 501 are connected in a matching manner, the position of the fixing member 52 can be prevented from shifting, so that the fixing positions of the flexible display panel 51 and the scroll 50 can be further defined by the fixing member 52, and the situation that the fixing positions of the flexible display panel 51 and the scroll 50 shift is further prevented, so as to further improve the service life of the flexible display module.

In some embodiments, the first positioning structure 501 and the third positioning structure 520 can be detachably and fixedly connected. Also, when the flexible display panel 51 is mounted on the reel 50, the first positioning structure 501 and the third positioning structure 520 may be fixedly connected, so that the fixing member 52 is fixed at a preset position of the reel 50, and the fixing portion 510 of the flexible display panel 51 is fixed to the surface of the reel 50 by the fixing member 52. When the flexible display panel 51 is detached from the reel 50, the fixing portion 510 of the flexible display panel 51 may be separated from the reel 50 by disconnecting the first positioning structure 501 and the third positioning structure 520, so that the fixing member 52 is separated from the reel 50.

In some alternative examples, the first positioning structure 501 and the third positioning structure 520 may be detachably and fixedly connected in a nested manner. As shown in fig. 12 and 13, the first positioning structure 501 includes a positioning column, the third positioning structure 520 includes a second positioning hole, and the positioning column is inserted into the second positioning hole to realize a nested connection, so as to realize a detachable fixed connection. The inner surface of the second positioning hole may have threads or may not have threads, which are not described herein again. In other optional examples, the first positioning structure 501 and the third positioning structure 520 may also be detachably and fixedly connected by a snap or in other manners, or alternatively, detachably and fixedly connected, which is not described herein again.

On the basis of any of the above embodiments, in some embodiments of the present invention, as shown in fig. 14, fig. 14 is a schematic structural diagram of the flexible display panel 51 provided by an embodiment of the present invention, the fixing portion 510 of the flexible display panel 51 has an extending sub-portion 512, and the extending sub-portion 512 is provided with at least two second positioning structures 511 arranged at intervals along the width direction X of the main body Z. By disposing the second positioning structure 511 on the extending sub-portion 512 of the main body, the second positioning structure 511 can be easily processed on the flexible display panel 51, and the influence of the second positioning structure 511 on the main body Z can be reduced.

In some embodiments, the extending sub-portion 512 extends along the width direction X of the main body, and the length L1 of the extending sub-portion 512 in the width direction X is greater than or equal to the width D of the main body. Of course, in other embodiments, the extending sub-portion 512 may also extend upward and in other directions of the main body Z. In other embodiments, the length L1 of the extending sub-portion 512 in the width direction X may also be smaller than the width D of the main body.

In some embodiments, as shown in fig. 15, fig. 15 is a schematic structural diagram of the flexible display panel 51 according to an embodiment of the present invention, in which the extending sub-portion 512 includes a first extending sub-portion 512a, a second extending sub-portion 512b, and a third extending sub-portion 512c, the first extending sub-portion 512a, the second extending sub-portion 512b, and the third extending sub-portion 512c are sequentially arranged along a width direction X of the main body, a length L1 of the second extending sub-portion 512b in the width direction X is equal to a width D of the main body Z, the first extending sub-portion 512a and the third extending sub-portion 512c are respectively located at two sides of the second extending sub-portion 512b, and a total length L2 of the first extending sub-portion 512a, the second extending sub-portion 512b, and the third extending sub-portion 512c in the width direction X is greater than the width D of the main body Z. Also, at least two second positioning structures 511 are respectively disposed at the first extending sub-portion 512a and the third extending sub-portion 512c to reduce the influence of the pulling force of the first positioning structure 501 and the second positioning structure 511 on the main body of the flexible display panel 51 during the rolling and unfolding processes.

It is understood that the number and positions of the first positioning structures 501, the second positioning structures 511 and the third positioning structures 520 correspond to each other. To illustrate by taking the first positioning structure 501 as a positioning column, the second positioning structure 511 as a first positioning hole, and the third positioning structure 520 as a second positioning hole, as shown in fig. 16 and 17, fig. 16 is a schematic structural diagram of a flexible display module according to another embodiment of the present invention, and fig. 17 is a schematic structural diagram of a flexible display module according to another embodiment of the present invention, the numbers of the first positioning structure 501, the second positioning structure 511, and the third positioning structure 520 are 2, and the first positioning structure 501, the second positioning structure 511, and the third positioning structure 520 are all located at corresponding positions of the extending sub-portion 512. Here, fig. 16 and 17 are different in that the fixing member 52 in fig. 16 is a single-sided adhesive tape, and the fixing member 52 in fig. 17 is a double-sided adhesive tape.

In the embodiment of the present invention, the main body of the flexible display panel 51 includes a plurality of film structures disposed on the flexible substrate, and these film structures are stacked. In some optional examples, as shown in fig. 18, fig. 18 is a schematic cross-sectional structure diagram of a main body of a flexible display panel 51 according to an embodiment of the present invention, where the main body of the flexible display panel 51 includes a flexible substrate 513, and a first optical Adhesive layer (OCA) 514, a support layer (back process fim) 515, a display panel layer 516, a Polarizer layer (Polarizer POL)517, a second optical Adhesive layer 518, and a Cover plate layer (Cover WindowFilm, CWF)519 disposed on the flexible substrate 513. The flexible substrate 513 may be made of thin Stainless Steel (SUS) or flexible Polyimide (PI).

In some embodiments, the extending sub-portion includes a portion of the plurality of film structures, for example, the extending sub-portion 512 includes a portion of the plurality of film structures. In some alternative examples, as shown in fig. 19 and 20, fig. 19 is a schematic cross-sectional view of the flexible display module shown in fig. 16 along a cutting line DD ', and fig. 20 is a schematic cross-sectional view of the flexible display module shown in fig. 17 along a cutting line EE', the extending sub-portion 512 includes the support layer 515, and the first, second and third extending sub-portions 512a, 512b and 512c include the support layer 515, that is, the extending sub-portion 512 is formed by extending the support layer 515 to the outside, such as above and to the left and right sides, of the main body of the flexible display panel 51.

In other alternative examples, as shown in fig. 21 and 22, fig. 21 is another schematic cross-sectional structure of the flexible display module shown in fig. 16 along the cutting line DD ', fig. 22 is another schematic cross-sectional structure of the flexible display module shown in fig. 17 along the cutting line EE', the extending sub-portion 512 includes a cover layer 519, and the first extending sub-portion 512a, the second extending sub-portion 512b and the third extending sub-portion 512c include the cover layer 519, that is, the extending sub-portion 512 is formed by extending the cover layer 519 to the outside, such as the upper side, and the left and right sides, of the flexible display panel 51.

It should be noted that the extending sub-portion 512 may be formed by extending not only one film layer of the flexible display panel 51, but also a plurality of film layers of the flexible display panel 51, or all the film layers of the flexible display panel 51, and thus, the description thereof is omitted. It can be understood that, when the extending sub-portion 512 is formed by extending a part of the film layer of the flexible display panel 51, the manufacturing cost of the extending sub-portion 512 can be reduced, so as to reduce the manufacturing cost of the flexible display module.

As an optional implementation of the present disclosure, an embodiment of the present invention provides a flexible display device, which includes the flexible display module provided in any of the above embodiments. In the flexible display device, the connection firmness of the fixing part of the flexible display panel and the scroll is higher, so that the service life of the flexible display device is longer. It is understood that the flexible display device includes, but is not limited to, a smart phone, a tablet computer, a digital camera, a near-eye display device, and the like.

In the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other. The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (10)

1. The utility model provides a flexible display module assembly which characterized in that includes:

the device comprises a scroll, a first positioning structure and a second positioning structure, wherein the first positioning structure is arranged at a preset position of the scroll;

the flexible display panel comprises a main body and a fixing part positioned on one side of the main body, wherein the fixing part is provided with a second positioning structure; the second positioning structure can be matched and connected with the first positioning structure, so that the fixing part is fixed at the preset position of the reel.

2. The flexible display module according to claim 1, wherein the fixing portion has an extending sub-portion, and the extending sub-portion is provided with at least two second positioning structures spaced apart along a width direction of the main body.

3. The flexible display module of claim 2, wherein the extension sub-portion extends along a width direction of the main body, and a length of the extension sub-portion in the width direction is greater than or equal to a width of the main body.

4. The flexible display module of claim 3, wherein the extension sub-portion comprises a first extension sub-portion, a second extension sub-portion, and a third extension sub-portion;

the first extending sub-portion, the second extending sub-portion and the third extending sub-portion are sequentially arranged along the width direction of the main body; a length of the second extending sub-portion in the width direction is equal to a width of the body; the first extending sub-part and the third extending sub-part are respectively positioned at two sides of the second extending sub-part; the at least two second positioning structures are disposed on the first extending sub-portion and the third extending sub-portion, respectively.

5. The flexible display module of any one of claims 2-4, wherein the main body comprises a plurality of film structures, the plurality of film structures are stacked, and the extending sub-portion comprises part or all of the plurality of film structures.

6. The flexible display module according to any one of claims 1 to 4, wherein the first positioning structure is detachably and fixedly connected with the second positioning structure;

the first positioning structure comprises a positioning column; the second positioning structure comprises a first positioning hole; the positioning column is detachably and fixedly connected with the first positioning hole in a mode of being inserted into the first positioning hole.

7. The flexible display module of claim 1, wherein the flexible display module further comprises:

the fixing part is used for fixing the fixing part on the surface of the reel and comprises a sticky adhesive material.

8. The flexible display module of claim 7, wherein the fixing member has a third positioning structure, and the third positioning structure is matched with the first positioning structure to fix the fixing member at a predetermined position of the winding shaft.

9. The flexible display module of claim 8, wherein the first positioning structure is detachably and fixedly connected to the third positioning structure;

the first positioning structure comprises a positioning column; the third positioning structure comprises a second positioning hole; the positioning column is detachably and fixedly connected with the second positioning hole in a mode of being inserted into the second positioning hole.

10. A flexible display device, comprising the flexible display module according to any one of claims 1 to 9.

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