CN211506949U

CN211506949U - Trademark anti-counterfeiting label with identifier embedded in background picture

Info

Publication number: CN211506949U
Application number: CN202020518552.2U
Authority: CN
Inventors: 胡大江
Original assignee: Individual
Current assignee: Individual
Priority date: 2020-04-08
Filing date: 2020-04-08
Publication date: 2020-09-15
Anticipated expiration: 2030-04-08

Abstract

The utility model discloses a trade mark antifalsification label of embedding identifier in background picture belongs to the anti-fake technical field of commodity. The trademark anti-counterfeiting label with the embedded identifier in the background image comprises a label body, an identification entrance module and a trademark pattern anti-counterfeiting module, wherein the identification entrance module and the trademark pattern anti-counterfeiting module are arranged on the surface identification entrance module of the label body and are patterns which can be identified by machine scanning, such as two-dimensional codes. The trademark pattern anti-counterfeiting module consists of a background pattern area and a trademark pattern area, wherein the background pattern area consists of a background picture and an identifier embedded in the background picture. According to the trademark anti-counterfeiting label with the identifier embedded in the background image, the authenticity of a single commodity is combined with the trademark pattern and the background image with the identifier through the combination of the trademark pattern area and the background pattern area, so that the anti-counterfeiting function can be realized, and the function of trademark advertising is also played.

Description

Trademark anti-counterfeiting label with identifier embedded in background picture

Technical Field

The utility model relates to a field of commodity anti-fake technique, concretely relates to utilize anti-counterfeit label of background characteristic combination commodity trade mark that changes.

Background

At present, the commodity anti-counterfeiting label is used as a common commodity anti-counterfeiting means and is widely used in various daily commodities in a large amount. Typically, these security labels are printed or other articles.

The conventional anti-counterfeiting label has the common technologies of anti-counterfeiting ink, anti-counterfeiting paper, anti-counterfeiting inscription, micro-text printing, special bill printing, safety line, encryption technology, laser holography, positioning thermoprint, telephone dot code anti-counterfeiting, texture anti-counterfeiting, nuclear track and the like. These anti-counterfeiting technologies are often used in combination with the outer packaging of the goods. Among them, the use of numbers, serial numbers or identification codes is the most widespread and practical anti-counterfeiting method with the lowest cost.

However, in most cases of anti-counterfeiting, the number itself has a certain arrangement rule, and the number itself is easy to be printed, so that there is a technical problem that a counterfeiter copies a large number of anti-counterfeiting number sequences not occupied by regular merchants by searching the arrangement rule reversely, thereby realizing counterfeiting.

In addition, most brand merchants can use own trademarks on the anti-counterfeiting labels of the brand merchants, and the merchants expect that consumers can make deep impressions on the trademarks in an anti-counterfeiting inquiry mode so as to achieve the advertising effect. The existing anti-counterfeiting label is not combined with a trademark of a merchant generally, and only a few merchants can use the trademark to combine an anti-counterfeiting function.

However, the principle of this part of technology using trademark anti-counterfeit labels is that a variety of colors are randomly overlaid on trademarks of merchants, so that consumers can identify the authenticity through a specific color arrangement sequence when inquiring. Although the method combines the shape of the trademark, the method of filling the color actually weakens or even erases the shape characteristics of the trademark, so that the method not only does not deepen the impression effect of the consumer, but also has the problem that the counterfeiter counterfeits the anti-counterfeiting label by a counterfeiting inquiry method and a means of randomly generating a large batch of color arrangement patterns.

SUMMERY OF THE UTILITY MODEL

The utility model discloses an overcome above-mentioned prior art at least one kind defect perhaps not enough, provide an anti-counterfeit label among the background characteristic of arranging the trade mark in change.

In order to solve the technical problem, the technical scheme of the utility model as follows:

a trademark anti-counterfeiting label with an identifier embedded in a background picture comprises a label body, wherein the surface of the label body is a plane or a curved surface, and an identification inlet module and a trademark pattern anti-counterfeiting module are arranged in the plane or the curved surface; a trademark pattern area and a background pattern area are arranged in the trademark pattern anti-counterfeiting module; the trademark pattern area is arranged in the background pattern area; the background pattern area is composed of at least one background picture, and an identifier is embedded in the background picture; the identifier and the identification entrance module are in unique corresponding relation.

Preferably, the plane or curved surface where the identification entrance module or the trademark pattern anti-counterfeiting module is located is covered with an opaque and removable covering layer.

Further, the covering layer is one or more of scraping silver, plastic packaging strips, adhesive strips and laminating paper.

Preferably, the identification inlet module is arranged at the outer side of the trademark pattern area; the identification entrance module is composed of one or more of two-dimensional codes, bar codes, small program codes, commodity serial numbers and website texts.

Preferably, the number of the background pictures is more than or equal to 2; the number of identifiers is not less than the number of background pictures.

Further, the identifier is one or more of numbers, color blocks, geometric patterns, characters, physical model patterns and artistic patterns.

Further, the spatial arrangement order of the identifiers in the background picture is randomly generated.

Further, the spatial arrangement sequence of the identifiers in the background picture corresponds to the serial number of the commodity or the unique identification code of the commodity.

Further, the identification entrance module is arranged outside the background pattern area.

Preferably, the trademark anti-counterfeiting label is one or more of paper products, textiles, plastic products, metal products and composite materials.

Compared with the prior art, the utility model discloses technical scheme's beneficial effect is:

according to the trademark anti-counterfeiting label with the embedded identifiers in the background picture, the arrangement combination range of the identifiers is expanded by using the structures of different types of identifiers for combination in a single or a plurality of background pictures, the available base number of anti-counterfeiting code sequences is enlarged, a merchant can distribute the structures of the trademark anti-counterfeiting label to various different types of commodities, and the problem that the trademark anti-counterfeiting label is counterfeited by reversely breaking the arrangement rules in a large batch when only numbers or single identifiers are used is solved. Due to the addition of the spatial position change characteristic of the identifier, the anti-counterfeiting capability is further improved, so that a counterfeiter loses the possibility of copying the anti-counterfeiting mark. This merchant antifalsification label through set up this kind of special structure of background picture identifier in the periphery in trade mark pattern area, has kept the whole characteristics of trade mark pattern, can not influence the structure in trade mark pattern area to avoid the consumer to think some trade mark characteristics mistake and be used for anti-fake symbol, still play advertising's effect, make the consumer also produce the impression of depth to the trade mark when observing the identifier.

Drawings

FIG. 1 is one embodiment of the present brand anti-counterfeit label;

FIG. 2 is another embodiment of the present brand antifalsification label;

in the figure: the label comprises a label body 1, a background picture 11, an identification inlet module 12, a covering layer 13, a trademark pattern area 14 and an identifier 15.

Detailed Description

The drawings are for illustrative purposes only and are not to be construed as limiting the patent;

for the purpose of better illustrating the embodiments, certain features of the drawings may be omitted, enlarged or reduced, and do not represent the size of an actual product;

it will be understood by those skilled in the art that certain well-known structures in the drawings and descriptions thereof may be omitted.

In the description of the present invention, it is to be noted that, unless otherwise explicitly specified or limited, the terms "mounted" and "connected" are to be interpreted broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, so to speak, as communicating between the two elements. The specific meaning of the above terms in the present invention can be understood in specific cases for those skilled in the art.

The technical solution of the present invention will be further explained with reference to the accompanying drawings and examples.

Example 1

As shown in fig. 1, the present embodiment includes a tag body 1, a background picture 11, an identification inlet module 12, a cover layer 13, a trademark pattern area 14, and an identifier 15. The label body 1 is a plastic product, the identification entrance module 12 is a two-dimensional code, and the covering layer 13 is a non-transparent non-adhesive tape.

The label body 1 is a physical carrier of the whole trademark anti-counterfeit label information, the outer surface of the label body is a plane, and the background picture 11, the identification entrance module 12, the trademark pattern area 14 and the identifier 15 are all arranged in the plane through a digital printing technology. The non-transparent covering layer 13 is adhered to the plane, and the position of the covering layer 13 is just above the positions of the background picture 11 and the identification entrance module 12, so that a shielding effect is formed on the partial patterns presented by the background picture 11 and the identification entrance module 12. The background picture 11 is a landscape picture and is disposed at the right side of the plane of the tag body 1, and the identifier 15 is embedded in the background picture 11. The logo pattern area 14 is provided at an intermediate position inside the background picture 11 and surrounded by the identifier 15. The identifier 15 is a combination of symbols of each type generated randomly. The identification entrance module 12 is disposed on the left side of the plane of the outer surface of the tag body 1, and is also disposed on the outer side of the background picture 11. The identification entrance module 12 displays the two-dimensional code information of the unique electronic inquiry port of the trademark anti-counterfeiting label, and the design enables the identification entrance module 12, the background picture 11, the trademark pattern area 14 and the identifier 15 to form a mutual corresponding relation. The symbol type and spatial arrangement order of the identifier 15 together constitute a unique query result corresponding to the identity entry module 12. The identification symbol 15 is composed of at least 8 geometric patterns, numbers, characters and irregular patterns, and other symbols such as color blocks, physical model patterns or artistic patterns can also be used for the identification symbol 15. The identifiers 15 are arranged at different spatial positions in the background picture 11, and similarly contain different commodity authentication information.

When the present embodiment 1 is manufactured, the positions of the background picture 11, the identification entrance module 12 and the trademark pattern area 14 are defined in the plane of the outer surface of the tag body 1, and meanwhile, the random identifier 15 and the matched two-dimensional code information are generated for the commodity and stored in the corresponding computer server as the text of the unique electronic query port. Then, the two-dimensional code information is printed in the identification entry module 12 by using a digital printing technology, and the identifier 15 is embedded in the background picture 11 and then printed in the plane of the outer surface of the label body 1. And finally, attaching a covering layer 13 to shield part of the two-dimensional code information and the pattern in the background picture 11, thereby manufacturing a complete trademark anti-counterfeiting label.

When the consumer uses the embodiment 1, the cover layer 13 is firstly torn off, and the related two-dimensional code and the background picture 11 are seen. And then, the consumer scans the code by using a two-dimensional code scanning device accessed to the Internet or a computer, and searches for the background picture text which is stored by the production merchant and embedded with the identifier on the corresponding server. The consumer determines the authenticity of the commodity by comparing whether the combination of the identifier text and the background picture on the server, the identifier 15 and the background picture 11 on the label body 1 is different.

Example 2

As shown in fig. 2, the present embodiment includes a label body 1, a background picture 11, an identification entrance module 12, a cover layer 13, a trademark pattern area 14, and an identifier 15. The label body 1 is printing paper, the identification inlet module 12 is a bar code, and the covering layer 13 is silver scratch.

The label body 1 made of printing paper is a physical carrier of the whole trademark anti-counterfeiting label, the outer surface of the label body is a plane, and the trademark pattern area 14, the identification inlet module 12, the background picture 24 and the identifier 15 are all arranged in the plane through a digital printing technology. The opaque silver scraping covering layer 13 is coated on the plane of the outer surface of the label body 1, and the position of the covering layer 13 is just above the positions of the background picture 11 and the identification entrance module 12, so that a shielding effect is formed on partial patterns presented by the background picture 11 and the identification entrance module 12. The background picture 11 is a square landscape picture and is arranged on the upper half part of the plane of the label body 1. The background picture 11 is embedded with an identifier 15 sequence which is formed by arranging English letters A to F in a spatial sequence, and the letters form a unique corresponding relation with the unique identification code of the commodity after being sequenced. The logo pattern area 14 is circular and is disposed in the middle of the inner side of the background picture 11 and surrounded by the identifier 15. The identification entrance module 12 is arranged at the lower half part of the plane of the label body 1. The bar code pattern of the identification entrance module 12 displays the information of the unique electronic inquiry port of the trademark anti-counterfeiting label, so that the identification entrance module 12, the background picture 11, the trademark pattern area 14 and the identifier 15 form a corresponding relationship. The identifier 15 is embedded in the background picture 11 to form a pattern, which is stored in the computer server as a unique query result corresponding to the identification entry module 12. The identifier 15 is composed of not less than 6 letters, wherein the arrangement position of each letter in the space can be established by a merchant, so that the identifier 15 sequence formed by each letter corresponds to the unique identification code of the commodity or other information one by one. The identifier 15 may also use other symbols such as numbers, words, physical model patterns, artistic patterns, etc., the types of the symbols are not limited, and each different symbol represents a different unique identification code of the commodity identity or a serial number in a different spatial ordering structure in the background picture 11.

In the production of this embodiment 2, the printing positions of the background picture 11, the identification inlet module 12 and the trademark pattern region 14 are defined in the plane of the outer surface of the label body 1, and the identifier 15 and the matched bar code are generated at the same time. Next, the identifier 15 corresponding to the individual product is embedded in the background picture 11. And binding the picture synthesized by the identifier 15 and the background picture 11 as the text of the unique electronic query port with the bar code information, and storing the bound text in a corresponding computer server. Next, barcode information is printed inside the identification entry module 12 by a digital printing technique, and a picture in which the identifier 15 and the background picture 11 are combined is printed in the plane of the label body 1. Finally, the upper cover layer 13 is applied in place, thereby completing the manufacture of a complete brand anti-counterfeit label.

When the consumer uses this example 2, the silver scratch coated overlay 13 is first scratched to see the associated bar code and background image information. The consumer then scans the code using a bar code scanner device connected to the internet or a computer device, looking up the text of the background picture 11 stored by the producer on the corresponding server with the embedded identifier 15. The consumer determines the authenticity of the item by comparing the text on the server to the shape and spatial location of the identifier 15 in the background picture 11.

The technical effects of the embodiments 1 and 2 are as follows:

the effect of expanding the anti-counterfeiting available sequence base number is realized by embedding a combination of multiple types of identifiers in the background picture and setting a structure of spatial position sequencing of the identifiers by adopting random or regular identifiers, so that a commodity manufacturer can distribute more anti-counterfeiting sequences on various different commodities, and the production efficiency is improved. The use of multiple types of identifiers avoids the problem that the false is caused by reversely breaking the arrangement rule in a large batch when only numbers or single symbols are used. Due to the addition of the structural feature of the spatial position change of the identifier, the anti-counterfeiting capability is further improved, so that a counterfeiter basically loses the possibility of copying. On the other hand, through the structural design of arranging the identifier at the periphery of the trademark pattern area, all the characteristics of the trademark pattern can be reserved, the appearance structure of the trademark pattern cannot be influenced, a part of the trademark characteristics are prevented from being mistaken as anti-counterfeiting symbols by consumers, the effect of advertising can be achieved in the process that the consumers recognize the identifier from the background image, and the consumers can also have deep impression on the trademark pattern when observing the trademark pattern.

In embodiments 1 and 2, the structure of the label body 1 may be a curved surface, and the material may be a metal product or the like. The background picture 11 may also be provided with 4 or more. The identification portal module 12 may also be comprised of applet code or the like.

Although the present invention has been described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that the present invention can be modified or replaced with other equivalent elements, such as materials, shapes and size ratios, without departing from the spirit and scope of the present invention, which should be covered by the scope of the appended claims.

Claims

1. A trademark anti-counterfeiting label with an identifier embedded in a background picture comprises a label body, wherein the surface of the label body is a plane or a curved surface, and an identification inlet module and a trademark pattern anti-counterfeiting module are arranged in the plane or the curved surface; the method is characterized in that: a trademark pattern area and a background pattern area are arranged in the trademark pattern anti-counterfeiting module; the trademark pattern area is arranged in the background pattern area; the background pattern area is composed of at least one background picture, and an identifier is embedded in the background picture; the identifier and the identification entrance module are in unique corresponding relation.

2. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 1, characterized in that: the plane or the curved surface where the identification entrance module or the trademark pattern anti-counterfeiting module is located is covered with an opaque and detachable covering layer.

3. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 2, characterized in that: the covering layer is one or more of scraping silver, plastic packaging strips, adhesive tape strips and laminating paper.

4. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 1, characterized in that: the identification inlet module is arranged on the outer side of the trademark pattern area; the identification entrance module is composed of one or more of two-dimensional codes, bar codes, small program codes, commodity serial numbers and website texts.

5. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 1, characterized in that: the number of the background pictures is more than or equal to 2; the number of identifiers is not less than the number of background pictures.

6. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 5, characterized in that: the identifier is one or more of numbers, color blocks, geometric patterns, characters, physical model patterns and artistic patterns.

7. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 6, characterized in that: the spatial arrangement sequence of the identifiers in the background picture is randomly generated.

8. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 6, characterized in that: the spatial arrangement sequence of the identifiers in the background picture corresponds to the serial number of the commodity or the unique identification code of the commodity.

9. The trademark antifalsification label with embedded identifier in background picture as claimed in claim 6, characterized in that: the identification inlet module is arranged outside the background pattern area.

10. A trademark antifalsification label with embedded identifier in background picture according to any one of claims 1-9, characterized in that: the label body is one or more of paper products, textiles, plastic products, metal products and composite materials.