CN211555334U - Trademark anti-counterfeit label based on change background characteristic - Google Patents

Abstract

The utility model discloses a trade mark antifalsification label based on change background characteristic belongs to the anti-fake technical field of commodity. The trademark anti-counterfeiting label based on the change background characteristics comprises a label body, an identification entrance module and a trademark anti-counterfeiting code module, wherein the identification entrance module and the trademark anti-counterfeiting code module are arranged on the label body. The identification entrance module is a two-dimensional code or other coding pattern which can be identified by machine scanning. The trademark anti-counterfeiting code module consists of a background pattern area and a trademark pattern area, wherein the background pattern area is a symbol sequence formed by sequencing a series of symbols in space. This change trade mark antifalsification label of background characteristic through the combination of trade mark pattern district and background pattern district, combines together with trade mark pattern and background pattern the true and false of single commodity, can realize anti-fake function, also can play the function of commodity discernment and trade mark advertisement, reduces the risk of being imitated simultaneously.

Description

Trademark anti-counterfeit label based on change background characteristic

Technical Field

The utility model relates to a field of commodity anti-fake technique, concretely relates to utilize anti-counterfeit label of background characteristic combination commodity trade mark that changes.

Background

At present, the commodity anti-counterfeiting label is used as a common commodity anti-counterfeiting means and is widely used in various daily commodities in a large amount. Typically, these security labels are printed or other articles.

The conventional anti-counterfeiting label has the common technologies of anti-counterfeiting ink, anti-counterfeiting paper, anti-counterfeiting inscription, micro-text printing, special bill printing, safety line, encryption technology, laser holography, positioning thermoprint, telephone dot code anti-counterfeiting, texture anti-counterfeiting, nuclear track and the like. These anti-counterfeiting technologies are often used in combination with the outer packaging of the goods. Among them, the use of numbers, serial numbers or identification codes is the most widespread and practical anti-counterfeiting method with the lowest cost.

However, the number itself is used for anti-counterfeiting, and since the number itself has a certain arrangement rule in many cases and the number itself is easy to be printed, there is a technical problem that a counterfeiter copies the anti-counterfeiting number sequence which is not occupied by a regular merchant in a large scale by searching the arrangement rule reversely, thereby realizing counterfeiting.

In addition, most of brand merchants can use own trademarks on the anti-counterfeiting labels of the brand merchants, so that consumers can generate deep impression on the trademarks in an anti-counterfeiting query mode, and the advertising effect is expected to be achieved. The existing anti-counterfeiting label is not combined with a trademark of a merchant generally, and only a few merchants can use the trademark to combine an anti-counterfeiting function.

However, the principle of this part of technology using trademark anti-counterfeit labels is that a variety of colors are randomly overlaid on trademarks of merchants, so that consumers can identify the authenticity through a specific color arrangement sequence when inquiring. Although the method combines the shape of the trademark, the method of filling the color actually weakens or even erases the shape characteristics of the trademark, so that not only can the consumer not deepen the impression, but also the fake-proof label is forged by a counterfeiter through a fake inquiry method and a means of randomly generating a large batch of color arrangement patterns.

SUMMERY OF THE UTILITY MODEL

The utility model discloses an overcome above-mentioned prior art at least one kind defect perhaps not enough, provide an anti-counterfeit label among the background characteristic of arranging the trade mark in change.

In order to solve the technical problem, the technical scheme of the utility model as follows:

a trademark anti-counterfeiting label based on changing background characteristics comprises a label body; the surface of the label body is a plane or a curved surface, and an identification inlet module and a trademark anti-counterfeiting code module are arranged in the plane or the curved surface; a trademark pattern area and a background pattern area are arranged in the trademark anti-counterfeiting code module; the trademark pattern area is arranged in the background pattern area; the background pattern area is composed of a symbol sequence, and the symbol sequence and the identification entrance module are in unique corresponding relation.

Preferably, the plane or curved surface where the identification entrance module or the trademark anti-counterfeiting code module is located is covered with an opaque and removable cover layer.

Further, the covering layer is one or more of scraping silver, plastic packaging strips, adhesive strips and laminating paper.

Preferably, the identification entrance module is one or more of a two-dimensional code, a bar code, an applet code, a commodity serial number and a website text.

Preferably, the number of symbols in the symbol sequence is equal to or greater than 4.

Furthermore, the symbol of the symbol sequence is one or more of a number, a color block, a geometric pattern, a character, a real object pattern and an artistic pattern.

Further, the spatial arrangement sequence of the symbol sequence in the background pattern area is randomly generated.

Furthermore, the spatial arrangement sequence of the symbol sequence in the background pattern area corresponds to the serial number of the commodity or the unique identification code of the commodity.

Further, the identification entrance module is arranged outside the trademark pattern area.

Preferably, the label body is one or more of paper products, textiles, plastic products, metal products and composite materials.

Compared with the prior art, the utility model discloses technical scheme's beneficial effect is:

according to the trademark anti-counterfeiting label based on the variable background characteristics, the combination of various symbol types and the structure of spatial position sequencing are used in the background pattern area, the range of the arrangement combination of the symbol sequences is exponentially increased, the available base number of the anti-counterfeiting sequences is enlarged, a merchant can distribute the structure of the trademark anti-counterfeiting label to various different types of commodities, and the problem that counterfeiting is caused by the large-batch reverse cracking arrangement rule when only numbers or single symbols are used is solved. Due to the addition of the structural characteristic that the symbol sequence changes in spatial position, the anti-counterfeiting capability is further improved, so that a counterfeiter basically loses the possibility of copying. This trade mark antifalsification label sets up the structure of this kind of antifalsification characteristic of symbol sequence through the outside at trade mark pattern area, has kept the whole characteristics of trade mark pattern, can not influence the structure in trade mark pattern area to avoid the consumer to think some trade mark characteristics mistake as the problem that is used for anti-fake symbol, also play advertising's effect in addition, make the consumer also can produce the impression to the trade mark when observing the symbol sequence.

Drawings

FIG. 1 is one embodiment of the present brand anti-counterfeit label;

FIG. 2 is another embodiment of the present brand antifalsification label;

FIG. 3 is another embodiment of the anti-counterfeit label;

in the figure: label body 1, background pattern area 11, identification access module 12, overlay 13, trademark pattern area 14, symbol sequence 15.

Detailed Description

The drawings are for illustrative purposes only and are not to be construed as limiting the patent;

for the purpose of better illustrating the embodiments, certain features of the drawings may be omitted, enlarged or reduced, and do not represent the size of an actual product;

it will be understood by those skilled in the art that certain well-known structures in the drawings and descriptions thereof may be omitted.

In the description of the present invention, it is to be noted that, unless otherwise explicitly specified or limited, the terms "mounted" and "connected" are to be interpreted broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, so to speak, as communicating between the two elements. The specific meaning of the above terms in the present invention can be understood in specific cases for those skilled in the art.

The technical solution of the present invention will be further explained with reference to the accompanying drawings and examples.

Example 1

As shown in fig. 1, the present embodiment includes a tag body 1, a background pattern area 11, an identification inlet module 12, a cover layer 13, a trademark pattern area 14, and a symbol sequence 15. The label body 1 is a plastic product, the identification entrance module 12 is a website text, the covering layer 13 is laminating paper, and the symbol sequence 15 is a randomly generated sequence.

The label body 1 is a physical carrier of the whole trademark anti-counterfeiting label, the outer surface of the label body is a plane, and the trademark pattern area 14, the identification entrance module 12, the symbol sequence 15 and the background pattern area 11 are all arranged in the plane through a digital printing technology. The opaque coating paper 13 is adhered to the outer surface of the label body 1 by thermal bonding. The cover layer 13 is disposed on the upper layer of the positions of the background pattern area 11 and the identification inlet module 12, and shields part of pattern information in the background pattern area 11 and the identification inlet module 12. The background pattern area 11 is arranged in the plane of the outer surface of the label body 1, and the symbol sequence 15 is arranged inside the background pattern area 11. The trademark pattern region 14 is provided in the middle of the background pattern region 11 and is surrounded by the symbol sequence 15. The symbol sequence 15 is randomly generated. The identification access module 12 is located to the left of the plane of the outer surface of the tag body 1, which is also located inside the background pattern area 11. The identification entrance module 12 displays the website text information of the unique electronic query port of the trademark anti-counterfeit label, so that the identification entrance module 12 forms a corresponding relationship with the random background pattern area 11, the trademark pattern area 14 and the symbol sequence 15. The symbol sequence 15 is the unique query result corresponding to the identification entry module 12. The symbol sequence 15 is composed of at least 8 geometric patterns, numbers, characters and irregular patterns, wherein other symbols such as color blocks, physical diagrams or artistic diagrams can also be used for the symbol sequence 15. When the symbols differ in spatial position in the background pattern area 11, a different sequence is represented.

When the embodiment 1 is manufactured, a background pattern area 11, an identification entrance module 12 and a trademark pattern area 14 are defined on a label body 1, a symbol sequence 15 and a matched website text are generated for a single commodity, and text information is stored in a corresponding computer server as a webpage text of a unique electronic query port. The web site text information is then printed in the identification portal module 12, the symbol sequence 15 and the trademark pattern are printed in the background pattern area 11 using digital printing techniques. Finally, the covering layer 13 is sealed to shield the background pattern area 11 and partial patterns of the website inquiry entrance 12, so that a complete trademark anti-counterfeiting label is manufactured.

In use of this embodiment 1, the consumer first tears the cover 13 to see the relevant information. The consumer then enters, using the internet access device, web page text containing the symbol sequence 15 stored by the search producer on the corresponding server in the browser, based on the web site text information identifying the portal module 12. The consumer determines the authenticity of the goods by comparing whether the random symbol sequence on the server is identical to the symbol sequence 15 in the background pattern area 11.

Example 2

As shown in fig. 2, the present embodiment includes a label body 1, a background pattern area 11, an identification inlet module 12, a cover layer 13, a trademark pattern area 14, and a symbol sequence 15. The label body 1 is a composite paper product, the identification entrance module 12 is a two-dimensional code, the covering layer 13 is a non-dry adhesive tape, and the symbol sequence 15 is a randomly generated sequence.

The label body 1 is a physical carrier of the whole trademark anti-counterfeiting label, the outer surface of the label body is a plane, and the trademark pattern area 14, the identification entrance module 12, the symbol sequence 15 and the background pattern area 11 are all arranged in the plane by using a digital printing technology. The opaque coating 13 is adhered to the outer surface of the label body 1. The position of the cover layer 13 is set in front of the background pattern area 11 and the identification inlet module 12, and forms a shield for part of the information in the background pattern area 11 and the identification inlet module 12. The background pattern area 11 is arranged on the right side of the plane of the outer surface of the label body 1, and the symbol sequence 15 is arranged on the inner side of the background pattern area 11. The trademark pattern region 14 is provided in the middle of the background pattern region 11 and is surrounded by the symbol sequence 15. The symbol sequence 15 is randomly generated. The identification access module 12 is located to the left of the plane of the outer surface of the tag body 1, which is also outside the background pattern area 11. The identification entrance module 12 displays the information of the unique electronic inquiry port of the trademark anti-counterfeiting label, so that the identification entrance module 12 forms a corresponding relation with the background pattern area 11, the trademark pattern area 14 and the symbol sequence 15. The symbol sequence 15 is the unique query result corresponding to the identification entry module 12. The symbol sequence 15 is composed of at least 10 geometric patterns, numbers, characters and irregular patterns, wherein other symbols such as color blocks, physical diagrams or artistic diagrams can also be used for the symbol sequence 15. Each symbol in the symbol sequence 15 represents a different random symbol sequence with a different spatial position in the background pattern 21.

When the embodiment 2 is manufactured, firstly, the background pattern area 11, the identification entrance module 12 and the trademark pattern area 14 are defined in the plane where the outer surface of the label body 1 is located, and simultaneously, the symbol sequence 15 is generated for a single commodity and is used as a result text of the unique electronic query port. And storing the result text into a computer server matched with the two-dimension code information. Then, the two-dimensional code is printed on the recognition entrance module 12, and the symbol sequence 15 and the trademark pattern are printed inside the background pattern area 11 by using a digital printing technique. Finally, the covering layer 13 adhered with the non-drying adhesive tape shields part of the two-dimensional code and the pattern of the symbol sequence 15, so that the complete trademark anti-counterfeiting label is manufactured.

In the case of this embodiment 2, the consumer first tears the cover layer 13 to see the relevant information. Then, the consumer scans the code by using a two-dimensional code scanning device accessed to the internet, searches the result of the random symbol sequence stored on the corresponding server by the producer, and determines the authenticity of the commodity by comparing whether the result of the random symbol sequence on the server is the same as the symbol sequence 15 in the background pattern area 11.

Example 3

As shown in fig. 3, the present embodiment includes a label body 1, a background pattern area 11, an identification inlet module 12, a cover layer 13, a trademark pattern area 14, and a symbol sequence 15. The label body 1 is printing paper, the identification inlet module 12 is a bar code, the covering layer 13 is silver scratch, and the symbol sequence 15 is a sequence of letter color block symbols arranged according to a rule.

The label body 1 is a physical carrier of the whole trademark anti-counterfeiting label, the outer surface of the label body is a plane, and the background pattern area 11, the identification inlet module 12 and the trademark pattern area 14 are all arranged in the plane through a digital printing technology. The opaque coating 13 is applied to the outer surface of the label body 1. The position of the covering layer 13 is arranged in front of the position of the background pattern area 11 and the identification inlet module 12, and the covering layer shields part of pattern information in the background pattern area 11 and the identification inlet module 12. The label design region 14 is circular and is provided in the upper half of the plane of the outer surface of the label body 1. In the background pattern area 11, there are different blocks with letters A to F arranged in sequence to form a symbol sequence 15, and the blocks with letters are ordered to form a regular letter block symbol sequence. The trademark pattern region 14 is circular, is provided at the inner middle portion of the background pattern region 11, and is surrounded by the symbol sequence 15. The identification access module 12 is provided in the lower half of the plane of the tag body 1. The identification entrance module 12 displays the bar code information of the unique electronic inquiry port of the trademark anti-counterfeiting label, so that the identification entrance module 12 and the background pattern area 11, the trademark pattern area 14 and the word symbol sequence 15 form corresponding relations. The symbol sequence 15 is the unique query result corresponding to the identification entry module 12. The symbol sequence 15 is composed of not less than 6 color blocks and not less than 6 letters, wherein each letter and color block symbol can be set by a merchant according to rules, so that each letter color block symbol sequence corresponds to a unique identification code or other information of a commodity one by one. Other symbols such as numbers or letters can also be used in the symbol sequence 15, and the type of the symbols is not limited. When the spatial position of each symbol in the background pattern 11 is different, a different sequence is represented.

When the embodiment 3 is manufactured, a background pattern area 11, an identification entrance module 12 and a trademark pattern area 14 are firstly defined in a plane where the outer surface of the label body 1 is located, a symbol sequence 15 is simultaneously generated for a single commodity and used as a result text of a unique electronic query port, and the result text is stored in a computer server matched with bar code information. Then, the barcode information is printed on the identification access module 12, the symbol sequence 15 and the trademark pattern are printed on the background pattern area 11 by using a digital printing technology. Finally, a scratch-off silver coating 13 is applied to the background pattern area 11 and the identification access module 12, thereby completing a complete trademark antifalsification label.

Using this example 3, the consumer first scrapes off the applied cover 13 to see the relevant information. The consumer then scans the code using a bar code scanner device connected to the internet or a computer device, looking up the resulting text of the symbol sequence 15 stored by the producer on the corresponding server. The consumer determines the authenticity of the goods by comparing the result text of the symbol sequence on the server with the difference of the symbol sequence 15 in the background pattern area 11.

In embodiments 1 to 3, the label body 1 may be a metal product or the like, and the structure of the label body 1 may be a curved surface.

The utility model discloses a technical effect of embodiment 1 to 3 is as follows:

the random or regular symbol sequence is adopted, and the anti-counterfeiting sequence cardinal number is expanded by the exponential explosion effect through the structure of using the combination of various symbol types and spatial position sequencing in the background pattern area, so that a commodity manufacturer can distribute more anti-counterfeiting sequences on various commodities, and the production efficiency is improved. The use of multiple symbol types avoids the problem that the false is caused by reversely breaking the arrangement rule in a large batch when only numbers or single symbols are used. Due to the addition of the structural characteristics of the symbol sequence, which change in spatial position, the anti-counterfeiting capability is further improved, so that a counterfeiter basically loses the possibility of copying. On the other hand, by arranging the symbol sequence at the periphery of the trademark pattern area, all the characteristics of the trademark pattern can be kept, the appearance structure of the trademark pattern cannot be influenced, partial trademark characteristics are prevented from being mistaken for anti-counterfeiting symbols by consumers, the effect of advertising can be achieved, and the consumers can observe the symbol sequence and simultaneously make deep impression on the trademark pattern.

Although the present invention has been described in detail with reference to the preferred embodiments, it should be understood by those skilled in the art that various changes and modifications may be made, and equivalents may be substituted, such as simple substitution of materials or shapes without departing from the spirit and scope of the present invention.

Claims (10)

1. A trademark anti-counterfeiting label based on changing background characteristics comprises a label body; the surface of the label body is a plane or a curved surface, and an identification inlet module and a trademark anti-counterfeiting code module are arranged in the plane or the curved surface; the method is characterized in that: a trademark pattern area and a background pattern area are arranged in the trademark anti-counterfeiting code module; the trademark pattern area is arranged in the background pattern area; the background pattern area is composed of a symbol sequence, and the symbol sequence and the identification entrance module are in unique corresponding relation.

2. A trademark anti-counterfeiting label based on varying background characteristics according to claim 1, wherein: the plane or curved surface where the identification entrance module or the trademark anti-counterfeiting code module is located is covered with a non-transparent and detachable covering layer.

3. A trademark anti-counterfeiting label based on varying background characteristics according to claim 2, wherein: the covering layer is one or more of scraping silver, plastic packaging strips, adhesive tape strips and laminating paper.

4. A trademark anti-counterfeiting label based on varying background characteristics according to claim 1, wherein: the identification entrance module is one or more of a two-dimensional code, a bar code, an applet code, a commodity serial number and a website text.

5. A trademark anti-counterfeiting label based on varying background characteristics according to claim 1, wherein: the number of symbols in the symbol sequence is greater than or equal to 4.

6. A trademark anti-counterfeiting label based on varying background characteristics according to claim 5, wherein: the symbols of the symbol sequence are one or more of numbers, color blocks, geometric patterns, characters, physical patterns and artistic patterns.

7. The trademark anti-counterfeiting label based on the variable background characteristics according to claim 6, characterized in that: the spatial arrangement sequence of the symbol sequence in the background pattern area is generated randomly.

8. The trademark anti-counterfeiting label based on the variable background characteristics according to claim 6, characterized in that: the spatial arrangement sequence of the symbol sequence in the background pattern area corresponds to the serial number of the commodity or the unique identification code of the commodity.

9. The trademark anti-counterfeiting label based on the variable background characteristics according to claim 6, characterized in that: the identification inlet module is arranged on the outer side of the trademark pattern area.

10. A trademark anti-counterfeit label based on varying background characteristics as claimed in any one of claims 1 to 9, wherein: the label body is one or more of paper products, textiles, plastic products, metal products and composite materials.

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