CN201207266Y

CN201207266Y - Media playing device

Info

Publication number: CN201207266Y
Application number: CNU2008200940407U
Authority: CN
Inventors: 高文龙
Original assignee: Individual
Current assignee: Individual
Priority date: 2008-05-27
Filing date: 2008-05-27
Publication date: 2009-03-11
Anticipated expiration: 2018-05-27

Abstract

The utility model relates to a media playing device, which comprises a media player 10, a control mechanism 20, an induction mechanism 30 and a storage device 40, wherein the induction mechanism 30 is a human body induction probe 31 and a signal pickup probe 32 on a service equipment 50, the service equipment 50 comprises a scanning identification device 51, an household electrical equipment 52, a shelf 53, a cash identification equipment 54, and a card identification device 55 or a keyboard device 56, the service equipment 50 also comprises a counting device 70, the counting device 70 is connected with the control mechanism 20. The utility model can decide to play the media advertisement contents according to the attention degree of audience, thereby being more humanistic and easy to be accepted by audience, the advertisement launched by the advertisement manufacturer can also meet target client accurately as well as count the playing times of advertisement in target client, thereby providing accurate base for enterprise decision and advertisement charging.

Description

Media playing apparatus

Technical field

The utility model relates to media information Play Control technology, particularly is used for the device that media advertisement is play.

Background technology

Ad playing of the prior art all is to play by the order and the time of design in advance, in playing process, less relevance is to spectators' the wish of accepting, what adopt fully is the rigid mode of inculcating, and does not have hommization, and the degree that spectators accept is also lower.And producer's advertisement delivery also just waits to determine advertising rates according to coverage rate, the advertisement broadcast slot of these medium, watch number and watch whether spectators are target consumer group or potential consumption colony for concrete advertisement, then accurately do not add up more, have sizable blindness.

Summary of the invention

The utility model provides a kind of media playing apparatus, employing is by induction mechanism induction client action, the control media advertisement is play, making it ad playing shoots the arrow at the target, solve and to rely on the hommization that do not have that the rigid method playing advertisements of inculcating brought in the prior art fully, the technical matters that spectators' acceptance level is low, the advertisement that advertiser is thrown in can accurately arrive the target customer.Employing further solves the bigger technical matters of advertisement putting blindness in the prior art to paying close attention to the method that colony and the advertisement broadcasting time in paying close attention to colony carries out accurate counting, and also chargeing for advertisement simultaneously provides foundation more accurately.

The scheme that the utility model solves first technical matters is: design a kind of media playing apparatus, comprise the media player that is arranged at place of business or product display zone, this media playing apparatus also includes control gear that is connected with media player and induction mechanism and the storer that is connected with this control gear.

Described media playing apparatus also includes the service equipment that is used to support this media playing apparatus, described induction mechanism is the human body inductive probe, described induction mechanism is the picking up signal probe that is arranged on the service equipment, described service equipment comprises scanning recognition device, home appliance, shelf, currency examine equipment, card identification device or key board unit, described picking up signal probe is for being arranged at the switch on the home appliance, and described picking up signal probe is for connecting the signal connector of scanning recognition device, currency examine equipment, card identification device or key board unit output port.

Described media playing apparatus also includes clock circuit, and the output terminal of this clock circuit connects control gear, and described media playing apparatus also includes counting assembly, and this counting assembly connects control gear.

Described home appliance is a refrigerator, and the media player in the described media playing apparatus is embedded on the refrigerator, and described picking up signal probe is for being provided with the touch-pressure switch in the refrigerator doors.

The utility model adopts above-mentioned technical scheme, can determine the broadcast of advertisement according to spectators' degree of concern, the advertisement that advertiser is thrown in can accurately arrive the target customer, hommization more, also be more prone to be accepted by spectators, simultaneously, can also accurately add up number and the broadcasting time of advertisement in the target customer of watching advertisement, chargeing for business decision and advertisement provides foundation more accurately.

Description of drawings

Fig. 1 is the schematic block diagram of the utility model advertisement play back device.

Fig. 2 is the appearance assumption diagram of the utility model media player.

Fig. 3 is the another appearance assumption diagram of the utility model media player.

Fig. 4 is the another appearance assumption diagram of the utility model media player.

Fig. 5 is the another appearance assumption diagram of the utility model media player.

Embodiment

In conjunction with above-mentioned description of drawings specific embodiment of the utility model.

By among Fig. 1 as can be known, this media playing apparatus, comprise the media player 10 that is arranged in the product display zone, this media playing apparatus also includes control gear 20 that is connected with media player 10 and induction mechanism 30 and the storer 40 that is connected with this control gear 20.Induction mechanism 30 is set around media player 10; When induction mechanism 30 is sensed spectators' specific action, transmit control signal to the control gear 20 of media playing apparatus; Control gear 20 is according to RST, and the respective media information that accessing prestores is stored in the storer 40 is play.

Described media playing apparatus also includes the service equipment 50 that is used to support this media playing apparatus, and this media playing apparatus can be shelved on the various facilities, also can be embedded on the service equipment.

Induction mechanism 30 described in the utility model can be designed as human body sensing probe 31, the utility model makes full use of consumer's psychology, and in general, the consumer is for certain product when interested or curious, stop a little in the capital, or the speed of advancing is slow, and these clients just may be prospect of this product or potential client, at this moment, play product advertising and not only can not cause consumer's dislike, and, also be easy to be accepted by the consumer, thus the sales volume of raising product.

Induction mechanism 30 or the picking up signal that is arranged on the service equipment 50 pop one's head in 32, described service equipment 50 comprises scanning recognition device 51, home appliance 52, shelf 53, currency examine equipment 54, card identification device 55 or key board unit 56, and described picking up signal probe 32 is for being arranged at the switch on the home appliance 52 or connecting the signal connector that scans recognition device 51, currency examine equipment 54, card identification device 55 or key board unit 56 output ports.When client uses service equipment 50, send corresponding signals and induced signal control gear 20 to media player 10 by the picking up signal probe 32 that is provided with on the service equipment 50.

Described media playing apparatus also includes clock circuit 60, and the output terminal of this clock circuit 60 connects control gear 20.When clock reached the schedule time, clock circuit transmitted control signal to control gear 20, and control gear 20 is according to control signal instruction adjustment fixation of advertisement programme content.When more than one of the product advertising that prestores in the media playing apparatus, long-term one of them advertisement of broadcast obviously is unfair, this clock circuit is set, can regularly change the fixation of advertisement program exactly, can be according to advertising rates discharge order, the different periods are broadcasted different fixation of advertisement programs, also can control the switching on and shutting down of media player according to the business hours.

Described media playing apparatus also includes counting assembly 70, and this counting assembly 70 connects control gear 20.Automatically record induction mechanism 30 sends the number of times of signal and the number of times of media player 10 playing media informations, after control gear sends the playing media information signal, during playing, media information only writes down the induced signal number of times, and no longer send the control signal of playing media information, finish the back until media information and restore, continue to send the control signal of playing media information.Counting assembly is set, the quantity and the broadcasting time of advertisement in the target customer of can accurate recording patronizing the client, advertiser also can collect advertising expenditure according to this quantity, and producer can learn that also our factory's product by how many people is paid close attention to, and provides market information accurately to business decision.

Embodiment 1: as shown in Figure 2, the induction mechanism of media playing apparatus is a human body inductive probe 31, and service equipment is shelf 53; Scanning recognition device 51 is a bar-code scanner, also can be the radio-frequency (RF) tag reading device, and bar-code scanner can also read information of member card except reading the merchandise news; Card identification device 55 is slot type magnetic strip reading devices.Key board unit can be the touch-screen button that is integrated on the media player 10.

When client came into these shelf 53, human body sensing probe 31 detected signal and sends the control gear 20 of media playing apparatus to, and control gear 20 is play the media advertisement information of appointment according to RST.When client is interested in and when using 51 nearly steps of bar-code scanner to understand product this product information, send bar-code identification signals and induced signal control gear 20 to media playing apparatus by bar-code scanner 51.When the consumer picks up Product Validation product bar code, illustrate that this client is very interested in this product, also be the prospect of this product, at this moment, when helping the customer authentication product, introduce the function and the effect of this product, will further strengthen client's desire to purchase, make it to become real client.

Embodiment 2: media playing apparatus as shown in Figure 3, different with embodiment 1 is human body sensing probe 31, scanning recognition device 51, key board unit 56 and media player 10 be not in same housing.And laid induction mechanism 30 at the diverse location of shelf 53.

The diverse location of shelf 53 generally can be placed different commodity, when client takes shelf 53 certain locational commodity, can detect by induction mechanism 30 that client is concrete interestedly to be which class or even which commodity and then to transmit control signal to the control gear 20 of media playing apparatus; Control gear 20 control media players 10 are play media information and the advertising message relevant with these commodity.

Embodiment 3: the service equipment of media playing apparatus as shown in Figure 4 comprises scanning recognition device 51 and currency examine equipment 54.This currency examine equipment 54 can check bank note also can check coin.

When client uses currency examine equipment 54 currency examines, send banknote identification signals and induced signal control gear 20 to media playing apparatus by currency examine equipment 54.When described media playing apparatus control gear 20 receives the currency examine signal, play currency examine result and default media advertisement program.

Embodiment 4: the service equipment of media playing apparatus as shown in Figure 5 comprises scanning recognition device 51, home appliance 52, currency examine equipment 54, key board unit 56.Described home appliance 52 is a refrigerator, and the media player 10 in the described media playing apparatus is embedded on the refrigerator, and described picking up signal probe 32 is for being provided with the touch-pressure switch in the refrigerator doors.

Client during near refrigerator 52 induction mechanism 30 detect signal and send induced signal to control gear 20, control gear 20 control media players 10 are play corresponding media advertisement program; When client opened refrigerator doors, touch-pressure switch 32 discharged and sends induced signal to control gear 20, the corresponding media advertisement program of control gear 20 controls playing; When client's items scanning, the relevant information that media player 10 is play display of commodity is play corresponding media advertisement program simultaneously.

Currency examine equipment 54 can currency examine, and key board unit 56 can input inquiry information.Can add calculator function to media player by corresponding software, at this moment key board unit 56 can serve as the input button of counter, and these functions can also increase the approach that triggers ad playing when facilitating to businessman.For example, can play during currency examine that " so-and-so commodity are reminded you this coin is a genuine note! " advertising message.

Above content is to further describing that the utility model is done in conjunction with concrete preferred implementation.Can not assert that concrete enforcement of the present utility model is confined to these explanations, media playing apparatus described in the utility model for example, can also have the communication device that is connected with control device by wired or wireless network internet work, and at this moment control gear is can be master server just, storing mechanism just can be an external storage, and clock circuit and counting assembly can place in the master server; Media playing apparatus described in the utility model can also have many media playing apparatus broadcast information of synchronous device control; Each of media playing apparatus described in the utility model formed mechanism and can be placed in the same housing, also can place in the different housings as required.In a word,, under the prerequisite that does not break away from the utility model design, can also make some simple deduction or replace, all should be considered as belonging to protection domain of the present utility model for the utility model person of an ordinary skill in the technical field.

Claims

1. media playing apparatus, comprise the media player (10) that is arranged in place of business or the product display zone, it is characterized in that: this media playing apparatus also includes control gear (20) and induction mechanism (30) that is connected with this control gear (20) and the storer (40) that is connected with media player (10).

2. media playing apparatus according to claim 1 is characterized in that: described media playing apparatus also includes the service equipment (50) that is used to support this media playing apparatus.

3. media playing apparatus according to claim 1 and 2 is characterized in that: described induction mechanism (30) is a human body inductive probe (31).

4. media playing apparatus according to claim 1 and 2 is characterized in that: described induction mechanism (30) is for being arranged at the picking up signal probe (32) on the service equipment (50).

5. media playing apparatus according to claim 4 is characterized in that: described service equipment (50) comprises scanning recognition device (51), home appliance (52), shelf (53), currency examine equipment (54), card identification device (55) or key board unit (56).

6. media playing apparatus according to claim 5 is characterized in that: described picking up signal probe (32) is for being arranged at the switch on the home appliance (52).

7. media playing apparatus according to claim 5 is characterized in that: described picking up signal probe (32) is for connecting the signal connector of scanning recognition device (51), currency examine equipment (54), card identification device (55) or key board unit (56) output port.

8. media playing apparatus according to claim 1 and 2 is characterized in that: described media playing apparatus also includes clock circuit (60), and the output terminal of this clock circuit (60) connects control gear (20).

9. media playing apparatus according to claim 1 and 2 is characterized in that: described media playing apparatus also includes counting assembly (70), and this counting assembly (70) connects control gear (20).

10. media playing apparatus according to claim 5, it is characterized in that: described home appliance (52) is a refrigerator, media player in the described media playing apparatus (10) is embedded on the refrigerator, and described picking up signal probe (32) is for being provided with the touch-pressure switch in the refrigerator doors.