[embodiment]
In the modern marketing activity, be unable to do without the reaching of both parties' information symmetry, transaction security, the approval of both parties' interests, both parties realize means of exchange.And, conclude the transaction, realize interests fast by implement business EC information symmetry, credit safety, be the development trend of finishing the trade means at present by ecommerce.
But the utility model proposes a kind of global general-use commercial information processing platform, as shown in Figure 1, it is by some supplier's service ends, and commercial affairs end, transaction end, the chain composition of demanding party's service end are innovation business platforms under general commercial theory is supported.
Transaction end, commercial affairs end are the carriers of realizing business platform function and target, and supplier's service end and demanding party's service end have mainly realized product terminal supplier and terminal demanding party the most direct gathering of resource respectively; Commercial affairs end, transaction end have realized that then terminal supplies, gathering, circulation and the integration of demanding party's resource.They both can realize separate interests, and closed when as a whole when them, can reach the purpose of integrating all kinds of trade resources, saving the whole society resource again, can also realize the wish that the transaction agent channel is unimpeded, information is symmetrical simultaneously.
Supplier's service end: as terminal supplier's place and module, gathered the product of numerous factories and producer produces and manufacturing, thereby reached the terminal cluster of supply chain.It comprises supplier's service end server, wherein store and handle the relevant information of enterprises such as numerous factories, the producer, described supplier's service end server stores enter the information of enterprise wherein in a large number, and be connected with described transaction end server and commercial affairs end server.
The transaction end is that commodity converge, the as seen place, connects supplier's platform, virtual factory group and industrial chain on promoting to form.Each commodity can be concentrated sales exhibition at this, but promotion, information blending etc.Described transaction end comprises a server, its storage, handles the information of enterprises such as the businessman entering the transaction end, research and development institution, and data transmission/receiving trap, be used for to/send/receive information from external device (ED).
Demanding party's service end is to realize the broad sense accumulative total of demanding party and the terminal accumulative total of demand.Can gather individual consumption, represent shop on net, the agency of chain dispersion can facilitate the order set, consumption accumulative total, aggregate auction.Described demanding party service end server is connected with commercial affairs end server, receives, stores, handles and accumulative total terminal consumption demand.
The commercial affairs end is the core of transaction platform, can be that the supplier carries out product introduction, demanding party carries out product purchasing, it is effectively assembled supplier's information by electronic technology, means with also networked construction, video display, video transaction, for the service provider provides business safety control, can realize ecommerce tangibility, strange land transaction and service localization, for the supplier provides a transaction place of striding the time, striding the space.
Described commercial affairs end comprises a commercial affairs end server, and it is stored, handles the information of all the enterprise that enters described commercial affairs end, includes data transmission/receiving device; Wherein, by described data transmission/receiving device, commercial affairs end server carries out the company information exchange with the transaction end, creating, to safeguard distributed, networking, a renewable company information database, described database comprises product information, credit grade, exhibition information, financial information, Transaction Information of enterprise or the like.
The commercial affairs end can be by multiple components and member, operation by " assemble, circulate, integrate ", operation network enabled in video technique means and the system, build jointly the whole world with strange land safety, efficiently, trade passage cheaply, realize the tangibility of ecommerce, the localization of strange land transaction and service, and provide and comprise between the member that real information guarantee, transaction guarantee, logistics information ensure boundary, the service of the public office in strange land, all kinds of multiple integrated service supports of economic agency.
All advertisement, displaying, promotion methods relatively at present, commercial affairs hold that display function only just has incomparable high power capacity, highly distributes, highly arrives, the advantage of high symmetry, high performance-price ratio.Commercial affairs ends has been realized remote transaction videoization, the high-end change on the spot of effective information, is the upgrading of tangible traditional trade form and the actualization combination of virtual e-commerce transaction form.
The commercial affairs end is place traversing space-time, all-weather, that do not have outer all the commodity transaction overall processes of the online net of the realization zone, instant.It both had been different from complete tangible transaction place in the traditional trade, was different from complete virtual businessfice in the ecommerce again, and it is effective combination in two kinds of places, and its this combination will bring increment effect for enterprise, bring income to both parties.
Described commercial affairs end mainly comprises following main subsystem.
Display systems: comprise screen display, can play business platform video transaction end and relevant supplier's introduction, help potential customers to understand the correlation circumstance of video transaction end; The propaganda materials of video transaction end are provided, read for client.By methods such as service consultation and touch inquiries frequently, can be client comprehensive information is provided, simultaneously for waiting for that client provides temporary transient recreating facility;
Identity authorization system: can visitor's identity be authenticated, guarantee the visitor true identity, reliable, generate with the credit of facilitating both parties;
Service consultation system:, can client be guided to the purpose zone according to client's needs for the client by authentication provides guide service;
Product information display systems: for the supplier provides product introduction, also can be used for each supplier simultaneously and show corporate image or distinguishing products, realize both parties' information butt joint;
Information query system: the platform that query aim commodity details are provided for client.By inquiry system, make client lock the product that to buy;
The video system for negotiating: comprise remote video communication device, the both sides of supply and demand that have dealing to expect by video system, realize instant, two-way, visual transaction negotiation;
Video conferencing system:,, realize that trans-regional, transnational instant, visual transaction negotiation, material object see a series of business activities such as sample, contract signing by video conferencing system according to both sides of supply and demand agreements;
The material object display system: specialize in the zone of showing supplier's product, make demanding party can see directly, really want the product bought, demanding party can be on the spot, visit nearby, choose, and remedied the virtual display of ecommerce and the defective that can't determine to buy.
Provide the angle of service to open from the commercial affairs end, mainly realized the function of the following aspects:
Display function: it provides the platform of an electronic pictures and material object display for supplier's product, picture, the literal of its product can be showed to demanding party by the electronic information show area of various places commercial affairs end, the commercial affairs end also provides the material object display district for the supplier simultaneously, supplier's product can be showed to demanding party with physical form, make demanding party can see directly, truly want the commodity bought, demanding party can be on the spot, visit nearby, choose, and remedied the virtual display of ecommerce and the mistake that can't determine whether to buy.In addition, the material object display in the commodity Room also has expanding function, and demanding party can be in the on-the-spot delivery of cargo of commercial affairs end.
Advertising function: supplier enterprise can selectively be issued the exploitation of self or product, promotional advertisement etc. by various places commercial affairs end with forms such as literal, picture, videos the demand of time spot, space and advertising media according to enterprise self.The combination of multimedia video will provide an image, lively advertising platform for enterprise, make potential customers understand more multiple enterprises information; Simultaneously, enterprise of demanding party also can carry out the ad distribution of demand information at this.
Trading function: the commercial affairs end spreads all over the world, and broad covered area is the scene that the trade both sides conclude the business.Demanding party can grasp whole commercial end system information provision by commercial end, and set up by commercial affairs end and supplier and to get in touch, no matter how remote distance is separated by, both parties can realize aspectant negotiation in the commercial affairs end of local and remote side, see sample, a series of commercial activitys such as sign a bill, and need not consult to supplier or demanding party in person, for both parties have saved time and efforts.
Visual function: the commercial affairs end adopts long-range instant visual interactive technology, distance from the both sides of supply and demand negotiations that visually furthered, improved the transparency of transaction each side in negotiation process, true reappearance is the whole process of negotiation face-to-face, can realize three above exchanges, a plurality of supply and demand allied member to a dealing respectively in the visual negotiation of local collective, the visual investigation of the great collective of market conditions in the industry, the live tour of each exchange exchanges.
The contact function: both sides of supply and demand are signatory conclude the transaction after, the supplier will act on behalf of the supplier in on-site commercial affairs end settlement center and accept whole funds of paying the bill and settling accounts, the supplier only needs to withdraw deposit at the commercial affairs end of locality; Equally, if problems such as quantity, quality, specification appear in supplier's product, demanding party also only need negotiate at the commercial affairs end of its locality and just can be resolved, and has simplified the liaison method of both sides of supply and demand.
Query function: the commercial affairs end provides global range, real, procurement of commodities and sale comprehensively for both sides of supply and demand; No matter be that all kinds of docking informations can be retrieved by supplier or demanding party in the commercial affairs end; By the commercial affairs end, the supplier can inquire the thunderbolt information of demanding party's order, and demanding party can inquire supplier's product information, company information, company's marketing information etc., and can directly enter supplier's website, carries out point-to-point transaction butt joint and negotiation.
Circulating function: each commercial affairs end all is the logistics distribution center in the local area, the follow-up that the commercial affairs end provides the special messenger to cooperate to see goods, sign a bill, pay, provide and deliver, sign series of services such as guarantee, transportation.
Security function: the commercial affairs end comprises: prestige guarantee, performance bond and credit underwriting for both parties provide the service of credit underwriting agreement.Both sides of supply and demand are joined the member passes through the commercial affairs end when adding the commercial affairs end strictness examination, guarantee the authenticity of information.By member's authenticity information release management, require displaying side's information releasing authentic and valid, require both parties' subject matter of a contract every authentic and valid, both sides provide the safety guarantee of commodity and payment for goods.
The negotiation function: be equipped with the business meeting chamber at each commercial affairs end, the client of this area can aspectant on-the-spot negotiation, from information inquiry, dock, bring together, contract, payment, dispensing etc., serial process of exchange can be finished in the commercial affairs end successively.
Office function: in the commercial affairs end, can be provided with public office, have comprehensive office equipment, be equipped with full-time commercial representative, assist whole projects of all enterprises, individual.From commercial affairs preengage, consult, be signed in to lodging, booking, the incorporate service of going to the station to meet somebody, go aboard for visit, travel, do shopping, go sightseeing will provide desirable institute of office for entering businessman.
The commercial affairs end also possesses following function as a real place:
Bargain transaction place: comprise the authentication to both parties' true identity, issue and retrieval, the signing of contract and the tangible venue and the facility that transaction is finally finished of effective information.
The e-commerce transaction place: by set up the commercial affairs end in various places, these commercial affairs ends are the topworks and the service organization of various commercial affairs.Demanding party concludes the transaction by the mode of electronic technology, realizes the supply and marketing buying of commodity by the commercial affairs end.
The logistics distribution center: various places commercial affairs end is logistics distribution center in the one's respective area, and process commercial affairs end is shunted the commodity in the zone and provided and delivered, with product with being sent to each demand accurately.
E-bank's trade center: the transaction that realizes at the commercial affairs end can realize safety, the conversion of transaction funds easily by the e-bank of commercial affairs end.
The after services of product center: all products in commercial affairs end realization transaction can obtain after services of product support by any one commercial affairs end in various places.
Commercial integrated service in the zone: the demand for services that the each department allied member produces in transaction can be handled by the commercial Room, locality, need not the strange land and handles.
Factory and enterprise's supply and marketing are in the public office in strange land: various places video commercial affairs end is set up public Office Area, can provide public office service in local and remote for enterprise and the economic organization that demand is arranged.
Fig. 2 has showed the particular hardware system that can realize above-mentioned transaction and commercial affairs, it comprises a central database, also comprise a central server and a plurality of terminal system, wherein terminal system can be implemented above-mentioned commercial affairs end, and central server and central database system can realize above-mentioned transaction end.
Described central server is connected with described central database, and promptly can accessing database, thereby data are wherein operated.
Described central server also is connected with a plurality of terminal systems, and described a plurality of terminal systems can be distributed in a plurality of places (city).
Fig. 3 has showed the inner structure of central database, and it stores the corresponding product information of company information and enterprise.Comprise company information Accreditation System, data base management system (DBMS), company information storage system and product information storage system, described data base management system (DBMS) links to each other with company information Accreditation System, company information storage system and product information storage system respectively.League enterprise can be by the company information Accreditation System in the central database, the relevant information of oneself is stored in the database, control by data base management system (DBMS), data base management system (DBMS) also is used for company information and product information are managed, as the information of relevant enterprise such as the information of registering in Administration for Industry and Commerce, financial information, qualification information, historical transaction record, and price of product, specification, picture in kind or the like, can realize adding, search, edit, operation such as deletion.
Fig. 4 has showed the inner structure of central server, and it comprises a data base access system, an information transmission/operating system, a video communication port.By described data base access system, central server can be visited the data in the central database.Information transmission/receiving system can send or reception information to a plurality of terminal systems, thereby transmits various data combined commands.The video communication port is installed in server one side and terminal system one side simultaneously, and video communication between the two can be provided.
Fig. 5 has showed the inner structure of terminal system.Comprise an information transmission/receiver module, an electronic display unit, a data Request System, a video communication port, and an identity authorization system.Described information sends/accept module can receive information to the central server transmission or from central server, thereby transmits various data and instruction.Described video communication port is installed in server one side and terminal system one side simultaneously, and video communication between the two is provided.Described database request device can send request of data to central server, for example inquire about the information and the product information of certain enterprise, central server is visited central database by its data base access system, thereby obtains this information, returns to terminal system then.Described electronic display unit can comprise a plurality of electronic displays, the information that the display terminal system is accepted, the company information and the product information that comprise a plurality of enterprises, it can be written form or picture form, also can be video record or real-time video, thereby can watch above-mentioned information the terminal user of terminal system side.The terminal user can also carry out video communication by the operator of video communication port and central server, further negotiation, negotiation.
The business system that above-mentioned global general-use information handling system is a multi-C stereo, support each other.Wherein, transaction end mainly possesses the functions such as concentrated displaying, product as seen of global commodity; Commercial affairs ends then mainly docks, support and the supplier of UNICOM service end (terminal supplier), transaction end and demanding party's service end, has to enlarge the effect that the supplier shows sales promotion, convenience demand search, facilitates trade to dock.