CN1965326A - Advertisement information collection and realtime analysis system and method thereof - Google Patents
Advertisement information collection and realtime analysis system and method thereof Download PDFInfo
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- CN1965326A CN1965326A CNA2005800180535A CN200580018053A CN1965326A CN 1965326 A CN1965326 A CN 1965326A CN A2005800180535 A CNA2005800180535 A CN A2005800180535A CN 200580018053 A CN200580018053 A CN 200580018053A CN 1965326 A CN1965326 A CN 1965326A
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Abstract
The present invention discloses an advertisement information collection and analysis system which includes: an advertisement information carrier for loading advertisement information such as the advertising medium, the advertising region, advertiser and the corresponding content or index of the advertisement; an information writing unit for compiling the information of advertisement information carrier; an information reading unit for reading the information of advertisement information carrier; a mobile terminal for transmitting and receiving information via network, the mobile terminal having information reading unit, unit of acquiring location information of the mobile terminal and unit of acquiring the time at which the mobile terminal transmits advertisement information. The advertisement information carrier of the present invention can be compiled base on different medium, region, content and advertiser, and conditionally combines with the location of mobile telephone and the time at which the mobile terminal transmits advertisement information, thereby to make advertisement monitoring and analysis more realtime, overall and precise.
Description
Advertisement information collection and real-time analyzer and its method and technology field：
Mobile terminal is utilized the present invention relates to one kind（Espespecially mobile phone）The system and method with analyzing in real time are monitored to advertisement with network.
Background technology
Internet has been widely used in recent years, is also gradually popularized by mobile phone online, people can be by mutual:Networking enjoys such as purchase commodity, predetermined hotel, browses all kinds of services of information.Meanwhile, newspaper, magazine, more and more advertisements with URL are being published on poster, guiding people access related web page and obtain more information.
But, for access network, user must input a string of URL etc. operation on the terminal device, and the operation of this cumbersome entrance network is bothered very much for mobile phone user.For relatively convenient inputs the computer terminal of URL operations, often when user sees advertisement, computer terminal is not carried with, and thus have impact on the effect that advertising is carried out by URL.
- it is straight since, advertiser is to advertisement（Particularly print advertisements）Effect, mainly fed back by phone, sales data, questionnaire adjust the modes such as Check to be estimated and analyze, these methods often can just obtain result in several days even several Zhou Yihou of ad distribution, while also being difficult to provide real-time, dynamic, continuous analysis report.
Patent document【Publication number】CN 1433621A disclose a kind of short text message system used by mobile phone（S M S) with database and website be combined enable advertisers to see in real time consumer to advertising campaign directly in response to interactive mode directly in response to system.Consumer is invited to participate in the defined advertisement issued for example, by billboard, by sending the message linked with particular advertisement, i.e., one word replys a single phone number related to website.Computer receives and analyzed these message, and the message acknowledged receipt of is sent to user.This system based on short text message, user needs to enter short message interface, inputs word or numeral by advertisement prompting, uses larger inconvenience, its telephone number can reveal to service provider when user sends short message simultaneously, and such user has the worry in terms of the right of privacy.Due to considering the relatively convenient of user's operation, short message sending word is not
Can be oversize, thus inconvenience carries more advertising messages, such as：Advertiser, product, publication medium, area etc., so as to influence the analysis to advertising results.
Patent document【Public No. Jian】CN 1503176A disclose a kind of merchandise news and provide system, i.e. user inputs the overview of user by mobile phone, and the overview of user and the information of held commodity are sent through network, system receive information is simultaneously analyzed user's information, and suitable merchandise news is sent to user, system can also carry out market analysis to commodity, and result is issued into advertiser.The system subject matter is that user need to register and provide personal information, and service provider pays to registered user, so system solution is that real-time commodity adjust Check.A kind of commodity information reading apparatus is which disclose, for reading merchandise news from the merchandise news carrier on commodity, the merchandise news carrier is that just had originally on commodity, such as bar code, so the intrinsic information of commodity in itself can only be read.So the system is not used to the monitoring and analysis of advertisement, and because monitoring of the advertisement need to be worked out advertisement information carrier, the establishment of such as bar code information.Merchandise news carrier in the patent is that commodity are carried in itself, can not voluntarily be worked out.
Patent document【Publication number】CN 1363065A public affairs Jian is a kind of can be from the Information Collection System of network acquisition information, including for sending the instruction word dispensing device from the instruction word of network acquisition information by accessing network（Contactless IC card）, filled with the access device to network and to the access for indicating word dispensing device:The portable terminal device put；And information provider unit, for through network with information, it is characterised in that：The portable terminal device from information provider unit by the way that to after indicating that word dispensing device sends a request, information is obtained using obtained instruction word.Contactless IC card is adhered in advertising media, so that the portable unit is read, and obtains advertising message from Advertisement Server, system also provides the assessment to advertising results.The problem of system is that contactless IC card cost is higher, and needs to be pasted onto in advertising media one by one, is not suitable for the advertisement of the big newspapers and magazines of circulation, is relatively adapted to the outdoor advertisings such as subway carriage.Meanwhile, when reading contactless IC card user must external reading device on a cellular telephone, so not only increased the cost of user and made carrying and operate all inconveniences.
The content of the invention
For it is upper ' state deficiency, the present invention provide it is a kind of be easily accessed network, more multimedia is applicable, it is with low cost, be able to record that mobile terminal sends the advertisement information collection and reality of time and positional information
When analysis system, the purpose of real-time, dynamic, continuous analysis report can be made by having reached.To reach above-mentioned purpose, the present invention uses following technical scheme：A kind of advertisement information collection and real-time analyzer include：
Advertisement information carrier, for carrying advertising message；Such as advertisement putting medium, advertisement putting area, advertiser, wide ^ related contents or index information.Advertisement information carrier is the figure constitution of codified by such as bar code etc and automatic identification.The bearing medium of advertisement information carrier is such as paper, plastics, ceramics, timber, CRT, LCD, the medium of PDP, outdoor display screen etc..
Information write-in device, for carrying out information preparation to advertisement information carrier；
Information read device, for reading the information on advertisement information carrier；The advertising message reading device be mounted to or such as bar code reading device that is connected in by wired or wireless way on mobile terminal etc device.The advertising message reading device can be the mobile terminal with camera-equipped mobile phone, PDA etc..
Mobile terminal, for sending and receiving information by network, the mobile terminal is equipped with described information reading device, the device for obtaining the location information of mobile terminal and obtains the device that the mobile terminal sends advertising information temporal；
Advertising message is incorporated into the advertisement information carrier by described information writing station, advertising message is read by the letter J on the mobile terminal, reading device, while mobile terminal reads the time of advertising message and positional information is sent together with advertising message to Advertisement Server.
Advertisement Server includes storage device, for storing advertising message, ad content, location information of mobile terminal and transmission time information；Analytical equipment, for carrying out statistics and analysis to the advertising message, positional information and temporal information, and can be sent to the statistics and analysis result according to the request of advertisement master terminal；Coalignment, for the advertising message received, positional information and temporal information to be carried out into conditional combination and the record of the storage in one or more servers is matched, and can be sent to one or more storage records according to the request of mobile terminal.The Advertisement Server is also stored to the sequence of operations of the mobile terminal of networking, monitors, analyzes.
The net connection of the mobile terminal and the Advertisement Server can be the networks such as public network, private network, WLAN, and data format can be URL, email, the shape such as SMS, MMS, WAP
Formula.
Advertisement master terminal, for receiving information from the Advertisement Server and analysis report from network, and with the Advertisement Server interactive operation.
The present invention can be widely used in the live effect monitoring and dynamic markets analysis of print advertisements, outdoor advertising etc..Due to mobile terminal（Espespecially mobile phone）Positional information acquisition device, temporal information acquisition device and advertising message reading device are stated, so that monitoring of the advertisement and analysis are more in real time, comprehensively, accurately.In addition the present invention in advertisement information carrier（Such as bar code）Suitable for medium, such as：Paper, plastics, ceramics, timber, CRT, LCD, PDP etc., thus it is applied widely；Advertisement information carrier can be repeatedly written bulk information content；Meanwhile, the advertisement information carrier in the present invention can be worked out according to different media, area, ad content, advertiser, and the positional information and transmission time information with mobile phone carry out conditional combination.
Brief description of the drawings
Fig. 1 is the block diagram for representing the present invention, advertisement information collection and analysis system.
Fig. 2 is to represent the bar code pattern according to embodiments of the invention 1.
Fig. 3 is the block diagram for representing the information write-in device according to embodiments of the invention 1.
Fig. 4 is the block diagram for representing the positional information acquisition device according to embodiments of the invention 1.Fig. 5 is the block diagram for representing the temporal information acquisition device according to embodiments of the invention 1.Fig. 6 is to represent the information and analysis system flow according to embodiments of the invention 1.Fig. 7 is the sample for representing monitoring of the advertisement and analysis according to embodiments of the invention 1.
Fig. 8 is to represent the advertisement analysis sample based on media according to embodiments of the invention 1.Fig. 9 is to represent the advertisement analysis sample based on area according to embodiments of the invention 1.Figure 10 is to represent the advertisement analysis sample based on the period according to embodiments of the invention 1.Figure 11 is to represent the advertising market competition analysis sample according to embodiments of the invention 1.
Figure 12 is to represent the system flow block diagram according to embodiments of the invention 2.
Figure 13 is to represent to analyze sample according to the consumer behaviour of embodiments of the invention 2.
Figure 14 is the flow chart for representing to match with ad content according to the model of consumer behavior of embodiments of the invention 2.
Figure 15 is the block diagram for representing the information write-in device according to embodiments of the invention 3.
Figure 16 is to represent the advertisement ID according to embodiments of the invention 1 and the flow chart of advertising message combinations matches.
Specific embodiment
Referring to the drawings 1, information write-in device（1) advertising message is write into advertisement information carrier（3), by being installed on or being connected in mobile terminal apparatus（7) information read device on（2) advertisement information carrier (3) invested in advertisement, is read, advertisement information carrier can be carried such as：The information such as advertisement putting medium, advertisement putting area, advertiser, advertisement related content or index.Mobile terminal（7) the positional information acquisition device on（8) by user's request or system trigger, the coordinate information of mobile terminal locations can be obtained；Mobile terminal（7) the temporal information acquisition device A (9) on is by reading mobile terminal（7) clock information, can obtain temporal information when advertising message is sent；Or another scheme, Advertisement Server（4) in be provided with temporal information acquisition device B (11), by read ' Advertisement Server（4) clock information, can obtain temporal information when advertising message is received；Time and positional information that information combination advertisement information carrier on the advertisement information carrier is read, the portion of these information " divides or all by transceiver（10) through network（5) it is sent to Advertisement Server（4).Advertisement Server is stored to described information, matched, analyzed, and is responded to mobile terminal, such as transmits an ad content through URL, transmits one and mobile terminal user position, the ad content of time correlation.User can also be stored in Advertisement Server as analysis of data to the feedback of ad content.Advertisement Server uses the information received from mobile terminal apparatus to carry out advertisement and consumer's analysis, and in real time to advertisement master terminal（6) send.
The advertisement information carrier is the figure constitution of codified by such as bar code etc and automatic identification, such as one-dimensional, two-dimensional bar.The part sample of bar code is shown in Fig. 2.
Described information writing station be according to advertising message such as:The information such as advertisement putting medium, advertisement putting area, advertiser, advertisement related content or index encoded and to advertisement information carrier carry out coding information write-in, and formed can automatic identification figure（Such as：Bar code）Device.The device can couple printer, print publishing system, film output system, computer display screen, outdoor display screen, television set etc., so that by the advertisement information carrier woven（Such as bar code）Adhere to, print, printing,
Photocopy and it is shown in advertisement.
Described information reading device is the photoreader of such as digital camera, bar code recognizing apparatus etc, and described information reading device is installed on or be connected in mobile terminal device.Information read device can believe advertisement that the coding information on breath carrier is distinguished, and obtains the coding of advertising message（Advertisement
ID).Information read device sends advertising message coding to mobile terminal.
The mobile terminal possesses communication function, and the advertising message coding (advertisement ID) that information read device transmission comes is passed through into the info-communication function on mobile terminal apparatus（Such as：Browser function）Advertisement is sent to through network;Server.It includes obtaining the device of the location information of mobile terminal, and obtains the device that the mobile terminal sends advertising information temporal.The positional information that the mobile terminal can have the positional information for obtaining the mobile terminal obtains function, so as to send positional information and advertising message simultaneously through network to Advertisement Server, meanwhile, mobile terminal apparatus sends advertising message and the time of positional information is also sent to Advertisement Server.
The present invention provides a kind of Advertisement Server, and the server is made up of following part：Storage device, for storing the advertising message, ad content, mobile terminal apparatus positional information and transmission time information；Analytical equipment, for carrying out statistics and analysis to the advertising message, positional information and temporal information, and can send the statistics and analysis result in real time to it according to the request of advertisement master terminal；Coalignment, the advertising message, positional information and the temporal information that receive are carried out conditional combination and match the storage in one or more servers note down with ox（Such as the U L of website), and one or more storage records can be sent to according to the request of mobile terminal.
In addition, the advertisement information collection and analysis system there can also be advertisement master terminal, used by advertiser, and coupled by network with Advertisement Server.Advertisement master terminal can carry out interactive operation with Advertisement Server, and can obtain real-time, dynamic, continuous statistics and analysis result from Advertisement Server through network.
Embodiment 1
In the advertisement information collection and analysis system according to embodiments of the invention 1, advertisement information carrier uses bar code.
Fig. 2 lists the pattern of the peacekeeping two-dimensional bar of part one, and bar code is by codified and can be automatic
The black and white pattern of identification is constituted, and can be encoded by computer, and can be made in printing bar code equipment, or is exported in e-file to print publishing equipment or film output equipment, and with advertisement together Plate making printing.Bar code can be read graph data, and the data for being construed to work out before by graph data by decoding apparatus by CCD or CMOS etc. optoelectronic induction device.
Fig. 3 is the block diagram of information write-in device.Advertising message is such as：Advertising media, hair portion area, ad content, advertiser etc., barcode encoding device is inputted by computer（1), advertising message is corresponded to one or one group of coding information by barcode encoding device, and coding information is converted into bar code graphics information, and bar code graphics information is input into bar code printer（2), and be printed as print bar code（5 );Or bar code graphics information is input into plate making equipment（3), with together typographical printing or the printing of advertisement picture and text, printing bar code is formed（6), for printing and outdoor print ad；Or bar code graphics information is input into film output equipment（4) film, is together exported with advertisement picture and text, film master is formed（7), for outdoor lamp house advertisement.
Fig. 4 is the fundamental diagram of positional information acquisition device.Mobile terminal（5) the positional information acquisition device in（1) position enquiring is sent to network (2) through user's request or system trigger to ask, the alignment system that network passes through itself or networking such as GPS, obtain the location coordinate information of the mobile terminal, and it is sent to mobile terminal, mobile terminal apparatus obtains the location coordinate information, and through network together with advertising message（2) it is sent to Advertisement Server（3), Advertisement Server（3) electronic map system is provided with（4), location coordinate information is matched with the data in electronic map system, obtains the actual position information of the mobile terminal.
Fig. 5 a are the fundamental diagrams of temporal information acquisition device.Mobile terminal（4) the temporal information acquisition device A (1) in reads the clock information of mobile terminal when sending advertising message, and the information is together with advertising message through network（2) it is sent to Advertisement Server（3), Advertisement Server（3) " it is combined and stores with advertising message and positional information by the temporal information.
Fig. 5 b are the fundamental diagrams of another program of temporal information acquisition device.Temporal information acquisition device B (5) in the program is placed in Advertisement Server（7) in, the device is being received through network（6) mobile terminal is come from（8) Advertisement Server is read during advertising message（7) clock information, Advertisement Server（The temporal information is combined and stored with advertising message and positional information by 7 ＞.
Embodiment 1 is advertiser（Such as IBM) in somewhere（Such as Beijing）Certain newspaper（Such as Beijing Evening News）Deliver certain product（Such as notebook computer）Print advertisements, utilize carry advertising message bar code carry out monitoring of the advertisement with analysis.By Fig. 3 information write-in device, such as：IBM, the advertising message combination in Beijing, Beijing Evening News, notebook computer etc, is input into barcode encoding device（1), advertising message combination is corresponded to one or one group of advertisement ID, and advertisement ID is converted into bar code graphics information, by the way that bar code graphics information is inputted into plate making equipment, and the typographical printing together with advertisement, so as to obtain being printed on the newspaper advertisement of bar code.
Fig. 6 illustrates the flow in first embodiment.Consumer is in somewhere（Such as Beijing）Certain newspaper（Such as Beijing Evening News）On see certain advertiser（Such as IBM) certain product（Such as notebook computer）The advertisement with bar code（1), and utilize the mobile phone with bar code reading device（3) storage advertisement ID bar code, is read（4).By the optoelectronic induction device of such as CCD or CMOS in bar code reading device, bar code graphics information is read into, and is decoded as by bar code reading device be incorporated into advertisement ID.Advertisement ID corresponds to the advertising message stored in Advertisement Server and included：Ad content URL (5), medium, area, advertiser, advertised name information（6).The device of such as browser etc in mobile phone reads in decoded ad content URL, the URL can be the complete URL all decoded by advertisement id information, can also be the new URL that partial data in built-in URL and advertisement ID in browser combines generation, second method can reduce advertisement ID data volume, it is easy to the recognition of bar code, simultaneously because built-in in a browser URL leader, so that can only enter the URL specified by bar code reading, other URL can be jumped to by the URL, so enhance the safety and reliability of monitoring of the advertisement, also allow for the management of bar code.Mobile phone has communication function, by advertisement ID together with mobile terminal locations, temporal information（7) network, is passed through（8) it is sent to Advertisement Server（12).
Advertisement Server（12) network is passed through（8) request of the ad content through URL from mobile phone is received（9) network, is passed through（8) to mobile phone（3) ad content is sent（18).In addition, Advertisement Server（12) advertisement ID is matched with the advertising message in memory, draws the corresponding advertising message combination of the bar code, such as：IBM, Beijing, Beijing Evening News, notebook computer, and advertising message combination is stored；In addition, location information of mobile terminal and transmission time information
Stored, Advertisement Server carries out statistics and analysis to the information that these have been stored, and can be according to advertisement master terminal（1 advertisement analysis information request（15) the advertisement analysis information, is sent in real time to it（16).
Fig. 7 is one and delivers advertisement on three three, area media and carry out the example of monitoring of the advertisement and analysis.Consumer 1 was 23 days 10 October in 2004:30 read the bar code of Nike sport footwear advertisement in the shopping of Pekinese's fine work, and the information combination of bar code and mobile terminal is：Area：Beijing, media：Fine work is done shopping, read access time： 2004.10.23, 10:30, ad content：Sport footwear, advertiser：Nike, so that it is advertising message combination 1 to form a storage record on an ad server;Consumer 2 was 24 days 13 October in 2004:00 reads Nike sport footwear advertisement .. bar code in the Xinmin Evening News in Shanghai, and the information combination of bar code and mobile terminal is：Area：Shanghai, media：Xinmin Evening News, read access time： 2004.10.24, 13 :00, ad content：Sport footwear, advertiser：Nike, so that it is advertising message combination 2 to form a storage record on an ad server;Similarly, consumer 3 was 25 days 19 October in 2004:30 read Nike sport footwear advertisement bar code on the significantly poster in Guangzhou, and the information combination of bar code and mobile terminal is：Area：Guangzhou, media：Significantly poster, read access time： 2004.10.25, 19:30, ad content：Sport footwear, advertiser：Nike, so that it is advertising message combination 3 to form a storage record on an ad server.Bar code information be incorporated into flow as shown in figure 3, its read and analysis process as shown in fig. 6, being not repeated herein.
In the example of figure 7, in bar code advertisement ID and the matching flow of the advertising message combination of Advertisement Server storage.See Figure 16, advertisement bar code（1) advertisement ID (2) has been incorporated into, such as advertisement ID is 300061, and the mobile terminal is sent to the read access time of Advertisement Server after reading advertisement bar code（3) recorded by Advertisement Server.Advertisement ID in the advertisement bar code is sent to Advertisement Server through mobile terminal apparatus by network, and is matched with the advertisement ID stored in Advertisement Server, matching;Good advertisement ID recalls advertising message combination from Advertisement Server（4), advertising message is combined in this example（4) it is：Advertiser：Nike, advertised name：Sport footwear, publication medium：Fine work is done shopping, area：Beijing, reads the date：2004.10.23, read access time： 10:30ο
Fig. 8 shows the example according to Fig. 7, and the advertisement analysis for media obtained from advertisement master terminal is reported.Wherein transverse axis represents that transverse axis is in units of week in time, this example；The longitudinal axis represents advertisement bar code
The quantity being read, that is, reflect feedback quantity of the user to advertisement.This example shows the analysis result of 4 weeks.From chart, it is apparent that advertising feedback over time, family feedback shows a rising trend because more consumers can frequently occurring with advertisement, generate interest to advertisement, and have further action ".In addition, it can also be seen that the advertising feedback quantity of Xinmin Evening News is apparently higher than other two media from chart, either circulation is big or readership is more suitable for advertisement putting, or both and had concurrently for this explanation Xinmin Evening News.
Fig. 9 shows the example according to Fig. 7, the advertisement analysis report for area obtained from advertisement master terminal.Wherein transverse axis represents that transverse axis is in units of week in time, this example；The longitudinal axis represents the quantity that advertisement bar code is read, that is, reflects feedback quantity of the user to advertisement.This example shows the analysis result of 4 weeks.It can be seen from the graph that growth rate of the advertising feedback quantity of Beijing area according to the time, hence it is evident that higher than other two areas, this explanation ad content is more suitable for the taste of Beijing consumer, generates consumer more;Action.
Figure 10 shows the example according to Fig. 7, and the advertisement analysis for the period obtained from advertisement master terminal is reported.Wherein transverse axis represents that transverse axis is in units of hour in time, this example；The longitudinal axis represents the quantity that advertisement bar code is read, that is, reflects feedback quantity of the user to advertisement.This example is shown based on the whole day analysis result of 24 hours.It can be seen from the graph that the feedback peak of Xinmin Evening News appears in night 19:00 or so, and fine work shopping occurs in that two feedback peaks, 10:00 and 19:00, and as the significantly poster of outdoor advertising, feedback is concentrated mainly on daytime 8:00, to 18:Between 00 point.This has absolutely proved the characteristic of different media, and advertiser can release more targeted promotional advertisement using these characteristics.As the promotional advertisement in bar it is suitable in such as Xinmin Evening News media publication, because of night 19:00 is to read peak, and consumer reads and can taken action at once after advertisement.
Figure 11 shows advertising market competition analysis of three like product advertisements on four media.Wherein transverse axis represents different media, and the longitudinal axis represents the quantity that advertisement bar code is read, that is, reflects feedback quantity of the user to advertisement.This legend is respectively once delivered based on three advertisements on four media.From chart as can be seen that the feedback quantity of IBM notebooks is apparently higher than other two products, this explanation either IBM advertising creative is good or product cognition degree height of IBM, or both has concurrently.Advertiser can adjust advertising strategy according to analysis result, either change intention or do media plans again.
Embodiment 2
Embodiment 2 is that on the basis of embodiment 1, increase is monitored and analyzed by sequence of operations of the URL since Network Capture ad content to mobile phone.So as to analyze behavior, transaction purpose of consumer etc., analysis result can be sent to advertiser by advertisement master terminal, according to analysis further information can also be taken consumer to provide.
Figure 12 is to increase the block diagram that mobile phone is monitored and analyzed by sequence of operations of the URL since Network Capture ad content on the basis of embodiment 1.Mobile terminal（1) by URL from Advertisement Server（4) obtain ad content to start, the mobile terminal operation information of mobile terminal（2) network is passed through（3) Advertisement Server is sent to（4), and it is stored in Advertisement Server.The mobile terminal operation information can be combined with advertising message as described in Example 1, location information of mobile terminal and temporal information, form consumer information combination, Advertisement Server carries out statistics and analysis to consumer's information combination, forms consumer behaviour analysis information（6), through advertisement master terminal（8) consumer behaviour information request is sent（7) network, is passed through（3) it is sent to advertisement master terminal（8);This sunset is foretold, and Advertisement Server is to consumer's information combination and the further ad content stored（5) matched, the further ad content matched（5) through network（3) it is sent to mobile terminal（1), so as to take consumer targetedly advertising promotion.
Figure 13 a, Figure 13 b, Figure 13 c show three based on embodiment 2 regional consumer behaviour analyses.Consumer information combination of the Advertisement Server described in real ancient type of banner hoisted on a featherdecked mast example 2 to Beijing, Shanghai, the ground of Guangzhou three carries out statistics and analysis, and is matched with four kinds of model of consumer behaviors of storage, and four kinds of behavior patterns are respectively：Merchandise, Recent Activity, mid-term are merchandised and no deal.Information after matching is stored, and is sent to advertisement master terminal by network.As can be seen that consumer behavior of the consumer in Guangzhou to advertised product is the most positive from Figure 13 a, Figure 13 b, Figure 13 c, the consumer's ratio highest merchandised with Recent Activity is shown as；And consumer behavior of the consumer in Shanghai to advertised product is the most passive, show as having merchandised minimum with consumer's ratio of Recent Activity.
Figure 14 is the schematic diagram classified to model of consumer behavior and distinguish feedback information based on embodiment 2.Consumer behaviour is divided into 4 kinds of patterns in figure.In behavior pattern 1, the operation of mobile terminal apparatus ' by Advertisement Server（2) matching is the sixth of the twelve Earthly Branches through transaction（3), such Advertisement Server（2)
To mobile terminal apparatus（1) auxiliary products information is sent（4);In behavior pattern 2, the operation of mobile terminal apparatus is by Advertisement Server（2) matching is Recent Activity（5), such Advertisement Server (2) is to mobile terminal apparatus（1) product favor information is sent（6) ;In behavior pattern 3, mobile terminal apparatus ' operation by Advertisement Server（2) matching is mid-term transaction（7), such Advertisement Server（2) to mobile terminal apparatus（1) product detail information is sent（8 );In behavior pattern 4, the operation of mobile terminal apparatus is by Advertisement Server（2) matching is no deal（9), such Advertisement Server（2) to mobile terminal apparatus（1) other product informations are sent（10).
Embodiment ' 3
Embodiment 3 is the carrying medium of advertisement bar code on the basis of embodiment 1（That is advertising media）It is changed to such as CRT, LCD, the display terminal such as PDP, projection（Including television set）.
Figure 15 is illustrated that the block diagram of the information write-in device based on embodiment 3.Advertising message is such as：Advertising media, hair portion area, ad content, advertiser etc., barcode encoding device is inputted by computer（1), advertising message is corresponded to one or one group of advertisement ID by barcode encoding device, and advertisement ID is converted into bar code graphics information, and bar code graphics information is input into computer display screen（2) in, its bar code is that computer shows bar code（5), together shown for the advertisement shown with computer or content；Or bar code graphics information is input into electric regarding machine（3), its bar code is that TV shows bar code（6), for together being shown with television advertising or content；Or bar code graphics information is input into outdoor displaying device（4) in, its bar code is outdoor display bar code（7), for together being shown with outdoor display screen advertisement or content.
Other devices in embodiment 3 are such as：Information read device, position acquisition device, time acquisition device, mobile terminal apparatus, Advertisement Server, advertisement master terminal etc., it is in the same manner as in Example 1.The flow and analysis method of advertising message are also same as Example 1.In addition the advertisement bar code carrying medium and information write-in device of embodiment 3, are also applied for embodiment 2.
Claims (1)
- Claim1st, a kind of advertisement information collection and real-time analyzer include：Advertisement information carrier, for carrying advertising message；Information write-in device, for carrying out information preparation to advertisement information carrier；Information read device, for reading the information on advertisement information carrier；Positional information acquisition device, for obtaining location information of mobile terminal；Temporal information acquisition device, for obtaining mobile terminal time information；Mobile terminal, for sending and receiving information by network, the mobile terminal has the information read device, positional information acquisition device and time information acquisition device, it is characterised in that：Advertising message is incorporated into the advertisement information carrier by described information writing station, reads advertising message by the information read device on the mobile terminal, and be combined with the positional information and/or temporal information of mobile terminal.2nd, the advertisement information collection and analysis system described in Gen Tooth claims 1, it is characterised in that the advertisement information carrier can be carried such as：The information such as advertisement putting medium, advertisement putting area, advertiser, advertisement related content or index.3rd, advertisement information collection according to claim 1 and analysis system, it is characterised in that also including advertisement clothes ^ " devices, for receiving the information from the mobile terminal, storage, matching, analysis information, and are responded to the mobile terminal.4th, advertisement information collection and real-time analyzer according to claim 1, it is characterised in that also including advertisement master terminal, for receiving information from the Advertisement Server and analysis report from network, and with the Advertisement Server interactive operation.5th, advertisement information collection and real-time analyzer according to claim 1, it is characterised in that the Advertisement Server includes storage device, for storing advertising message, ad content, location information of mobile terminal and transmission time information；Analytical equipment, for carrying out statistics and analysis to the advertising message, positional information and temporal information, and can be sent to the statistics and analysis result according to the request of advertisement master terminal；Coalignment, for the advertising message received, positional information and temporal information to be carried out into conditional combination and the record of the storage in one or more servers is matched, and can be sent to one or more storage records according to the request of mobile terminal.6th, advertisement information collection and real-time analyzer according to claim 1, its feature exist In the advertisement information carrier be the figure constitution of codified by such as bar code etc and automatic identification.7th, advertisement information collection and real-time analyzer according to claim 1, it is characterised in that the bearing medium of the advertisement information carrier is such as paper, plastics, ceramics, timber, CRT, LCD, the medium of PDP, outdoor display screen etc..8th, advertisement information collection and real-time analyzer according to claim 3, it is characterised in that the Advertisement Server also stored to the sequence of operations of the mobile terminal of networking, monitored, point9th, the advertisement information collection and real-time analyzer according to claim 1 or 3, it is characterised in that the mobile terminal, to Advertisement Server, can obtain ad content by the information on network transmission advertisement information carrier.10th, the advertisement information collection and real-time analyzer according to claim 1,2 or 3, it is characterized in that the mobile terminal by network send advertisement information carrier on information and mobile terminal positional information and temporal information to Advertisement Server, the ad content related to mobile terminal time, position can be obtained.11st, the advertisement information collection and real-time analyzer according to claim 1 or 3, it is characterised in that the net connection of the mobile terminal and the Advertisement Server can be the networks such as public network, private network, WLAN12nd, the advertisement information collection and real-time analyzer according to claim 1 or 3, it is characterised in that the transformat of the mobile terminal and the Advertisement Server can be such as URL, email, the form such as SMS, MMS, WAP.13rd, advertisement information collection and real-time analyzer according to claim 1, it is characterised in that the advertising message reading device be mounted to or such as bar code reading device that is connected in by wired or wireless way on mobile terminal etc device.14th, advertisement information collection and real-time analyzer according to claim 13, it is characterised in that the advertising message reading device can be the mobile terminal with camera-equipped mobile phone, PDA etc.. 15th, an advertisement information collection and analysis method include：Advertising message is carried on advertisement information carrier；Use information writing station carries out information preparation to advertisement information carrier；Information on advertisement information carrier is read by information read device；Information is sent and received by network using mobile terminal, the mobile terminal configuration has the information read device, it is characterised in that：Described information writing station compiles advertising message ' entering the advertisement information carrier, the information read device passed through on the mobile terminal reads advertising message.16th, advertisement information collection according to claim 15 and analysis method, it is characterised in that:Positional information acquisition device in mobile terminal is asked through user or system trigger sends position enquiring to network and asked, and network is by itself or networking such as GPS alignment system, and the position for obtaining the mobile terminal is sat1Mark information, and it is sent to mobile terminal, mobile terminal obtains the location coordinate information, and it is sent to Advertisement Server through network together with advertising message, electronic map system is provided with Advertisement Server, location coordinate information is matched with the data in electronic map system, obtains the actual position information of the mobile terminal.17th, advertisement information collection according to claim 15 and analysis method, it is characterised in that：Temporal information acquisition device A in mobile terminal reads the clock information of mobile terminal when sending advertising message, the information is sent to Advertisement Server together with advertising message through network, and the temporal information is combined and stored with advertising message and positional information by Advertisement Server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005800180535A CN1965326A (en) | 2004-11-10 | 2005-10-28 | Advertisement information collection and realtime analysis system and method thereof |
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2004100097713A CN1632811A (en) | 2004-11-10 | 2004-11-10 | Advertisement information acquisition and real-time analysis system and method thereof |
| CN200410009771.3 | 2004-11-10 | ||
| CNA2005800180535A CN1965326A (en) | 2004-11-10 | 2005-10-28 | Advertisement information collection and realtime analysis system and method thereof |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1965326A true CN1965326A (en) | 2007-05-16 |
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ID=38083517
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2005800180535A Pending CN1965326A (en) | 2004-11-10 | 2005-10-28 | Advertisement information collection and realtime analysis system and method thereof |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1965326A (en) |
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- 2005-10-28 CN CNA2005800180535A patent/CN1965326A/en active Pending
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