CN1879417A - Providing additional information - Google Patents

Providing additional information Download PDF

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Publication number
CN1879417A
CN1879417A CNA200480032994XA CN200480032994A CN1879417A CN 1879417 A CN1879417 A CN 1879417A CN A200480032994X A CNA200480032994X A CN A200480032994XA CN 200480032994 A CN200480032994 A CN 200480032994A CN 1879417 A CN1879417 A CN 1879417A
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CN
China
Prior art keywords
information
commercial break
user
preferences
descriptive
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CNA200480032994XA
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Chinese (zh)
Inventor
S·古塔
P·G·莫伊勒曼
W·F·J·维尔哈夫
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Koninklijke Philips NV
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Koninklijke Philips Electronics NV
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Publication date
Application filed by Koninklijke Philips Electronics NV filed Critical Koninklijke Philips Electronics NV
Publication of CN1879417A publication Critical patent/CN1879417A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/4402—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display
    • H04N21/440236—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving reformatting operations of video signals for household redistribution, storage or real-time display by media transcoding, e.g. video is transformed into a slideshow of still pictures, audio is converted into text
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
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    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
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    • H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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    • H04N21/4508—Management of client data or end-user data
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    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4755—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for defining user preferences, e.g. favourite actors or genre
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8586—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by using a URL
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Computer Graphics (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

Commercials (200) such as television commercials are augmented by obtaining additional information (300) regarding an advertised product or service from a remote server (182, 184, 192, 194, 195) via a computer network (180) such as the Internet. Commercials are identified and descriptive information is extracted (170). The descriptive information may indicate, e.g., the type of commercial. A user provides preferences (400, 500) regarding commercials via an interface. The preferences may indicate a desired level of detail (500) for the additional information. For commercials whose descriptive information corresponds with the user preference, the computer network is searched to located additional information, e.g., in the form of a web page or link (300). The additional information may relate to promotions, availability, and specifications of an advertised product or service.

Description

Additional information is provided
The present invention relates generally to TV and commercial break, especially relate to a kind of be used for to the user provide such as info web such with the product of advertising at a commercial break or serve relevant additional information.The advertizer uses commercial break with the interest in the middle of the generation potential customers.They are normally showing on TV or broadcast receiver during the advertisement of normal program or are playing.When our view Internet, also ejected advertisement on the net.During commercial break, some producers also provide product price and such as the mail-order product the such information that is used for order products of telephone number.Yet in most of the cases, it is such with the product institute advertisement or serve relevant customizing messages such as the validity of the place that can buy product or service, price and product or service that commercial break does not provide more.Because the same commercial advertising programme is typically at nationwide broadcast, so commercial break can avoid providing customizing messages, and therefore can not to provide it be exactly the such information of ad-hoc location.Yet making amendment to the commercial break that is used for the finite time propaganda, this is very expensive.
Therefore, be desirable to provide a kind of method and apparatus that is used for the information that augment commercials provides that solves above-mentioned and other problem.
In ad hoc approach of the present invention, provide a kind of method that is used for acquired information with the commercial break of amplification data stream.This method comprises: obtain preferences information by user interface from least one user; Extract descriptive information in the commercial break from data flow; And for each commercial break, determine whether the descriptive information that is extracted conforms to preferences information.Respond this determining step, this method further comprises: to positioning from the following information such as the such external source of server by computer network, described information is relevant with at least one commercial break that its descriptive information that has extracted conforms to preferences information.
Relevant apparatus and program storage device also are provided.
In the accompanying drawings:
Fig. 1 has provided and has been used for the embodiment of acquired information with a device of augment commercials;
Fig. 2 has provided an example commercial;
Fig. 3 has provided and has been used to increase the exemplary demonstration of information of commercial break of Fig. 2 from computer network;
Fig. 4 has provided an exemplary user interfaces that is used to key in commercial preferences;
Fig. 5 has provided an exemplary user interfaces that is used to select details; And
Fig. 6 has provided and has been used for the embodiment of acquired information with a method of augment commercials.
In institute's drawings attached, same reference numbers is meant appropriate section.
Fig. 1 has provided and has been used for the embodiment of acquired information with a device of augment commercials.In a possible method, the present invention utilizes the parts within the following television set top box receiver to realize, described television set top box receiver is used for received television signal and output signal to show on TV.Yet the present invention is applicable to the equipment of any kind that is used for receiver, video and/or audio program usually.For example, the present invention for example can be by download, stream send or such as broadcasting (webcasting) such broadcasting and be used for from realizing such as a computer of the such network receiving video program in the Internet in the World Wide Web (WWW).Video frequency program typically comprises track, though this is optional.In addition, the present invention can be used for such as broadcasting such the Internet by for example World Wide Web (WWW) or by including the only audio program that radio broadcasting provided of land and radio broadcast via satellite.
In a method, 100 pairs of receivers carry out multichannel at demultiplexer/decoder 110 received programs to be separated and decoding.This program for example can be providing with numeral or simulation multiplexing form of transmitting by cable, satellite or terrestrial broadcast.Usually, the channel that is undertaken by user interface 130 according to user/spectators is selected a program is decoded.CPU 140 by including working storage 150 is sent to display device 190 with the program of being decoded or its this locality for example is stored in the video storaging equipment 115 to show subsequently.In a possible design, working storage 150 is such program storage device, and 140 performed being used to realize that the software of function as described herein stores to this program storage device to CPU.Yet, be used for can utilizing any known technology to provide to the resource that such instruction such as the software that can realize desired function is stored and handled.
The data flow that 170 pairs of commercial break extractors carry selectable video frequency program scans with the position to the commercial break in the data flow and identifies, and extracts descriptive information from commercial break.This can utilize various technology to realize.For example, by for the United States Patent (USP) of " Method ofusing transcript information to identify and learn commericalportions of a program " method that a kind of utilization such as the such copy information of concealed title (closed-caption) signal comes the commercial break to a program partly to identify and learn being discussed with reference to be incorporated into the application number here be NO.09/945871, application people for Agnihotri etc., be disclosed as US 2003/0050926, denomination of invention on March 13rd, 2003.By to be on October 22nd, 2002, denomination of invention be section identifying in 6469749 pairs of the United States Patent (USP)s of " Automaticsignature-based spotting, learning and extracting of commercialsand other video content " and the very relevant vision signal of a commercial break for Dimitriva etc., date of issue with reference to being incorporated into the application people here.The descriptive information that is extracted can comprise the still fast of the type of commercial break-slow; And such as the product of particular types or serve the kind of such commercial break, for example automobile, restaurant, film etc.Further describe as following, the user by user interface 130 provide its with the user the feature of interested commercial break relevant such as the such preferences information of preferences.The descriptive information that is extracted to each commercial break compares to determine whether they conform to preferences information.For example, determined as audio frequency to text-converted, if commercial break has the said word of announcer " coffee ", express coffee or cafe or during such as the preference of the product of the such similar kind of hot drink, beverage or breakfast food, then have this compatibility as the user so with caffeine.Can use various artificial intelligence technologys whether to conform to user preference with the descriptive information of determining commercial break.If there is this compatibility, so for example by carry out suitable software among the CPU 140 trigger agency (agent) 155 with the network interface 160 that uses a computer with by such as the such remote computer network 180 in the Internet and from such as the such external source acquisition additional information relevant of at least one remote server with this commercial break.Agent skill group is well set up and many technology can be used for the information on World Wide Web (WWW) or other computer network is positioned.Additional information and commercial break can be stored in such as on the such commercial break information storing device 120 of hard disk.
Various information sources transmit by computer network 180.This can comprise the server that the advertizer provided of commercial break.For example, advertizer " A " server 182 can provide and product or the relevant information of service " A ", and advertizer " B " server 184 can provide and product or the relevant information of service " B " simultaneously.Advertizer's server 182,184 can be represented such as the manufacturer of product of advertising or service or the producer, advertising company or the such mechanism of other medium and operate.
In addition, in another selection scheme, being used to be provided at the product that commercial break advertises or the mechanism of service can provide such as validity and the such information of price.For example, can use product/service supplier " X " server 192 and product/service supplier " Y " server 194.This only is exemplary.Can adopt other server, and one or more server can merge to information from other server.For example, product/vendor server can have the information relevant with different geographical distributed locations, and this information can be such as the single retail shop in a succession of shop of product that can buy advertisement or service.
Agency 155 can diverse ways acquired information from network 180.In a possible method, agency 155 is provided for information that the product of advertising or service " A " are identified in commercial break to advertizer " A " server 182.Respond this, advertizer " A " server 182 returns such available informations such as specification, policy information, user's manual, health and safety advance notice, price and specific propaganda such as product or service, user's testimonial.Provide different information according to food for example to the product type of household electrical appliance.For example, the agency can be " Java board coffee " with this product mark, and on behalf of Java board company, advertizer " A " server 182 can operate in such cases.Agency 155 can use so intelligent, promptly according to name of product its server to particular advertisement person is positioned.Can be with this intelligent agency 155 or receiver 100 and/or be located on the position of telecommunication network 180 of offering locally.For example, this agency can link to each other with following authorized agency's server 195, and 195 couples of agencies' of described authorized agency's server information is handled with the associated server to advertizer or product/service supplier and positioned.For example, provide information " Java board coffee " if act on behalf of 155 to acting server 195, this acting server 195 can use the related urls that a look-up table identifies manufacturer's (for example " general coffee company ") and the webpage of adequate information to return to agency 155 is provided so.This webpage for example can be to be provided by advertizer " A " or " B " server 182,184.
In other method, agency 155 is provided for the information that the product of advertising or service " A " are identified and is used for identifying such as postcode or the such customer location of street address to a product/service provider server 192,194 in commercial break information.This can directly realize or by utilizing above-mentioned acting server 195 to realize.For example, provide information " Java board coffee " if act on behalf of 155, acting server 195 can use for example " A﹠amp of look-up table sign so; P provisions shop " such product vendor and provide adequate information so that turn back to the related urls of a webpage of agency 155.This webpage for example can be to be provided by product/service supplier " X " or " Y " server 192,194.Product/service supplier " X " server 192 for example can provide with a retail provisions shop, travel direction and the running time that can buy product/service, shop operating time, at a distance of the relevant information such as distance of user's dwelling house.Whether product/service supplier " X " server 192 is can access inventory information in stock with the product of advertising to agent advertisement.Can utilize computerized inventory system to safeguard the information relevant with the product availability of retail shop.Similarly, whether product/service supplier " X " server 192 can be preengage effective to notify for example motor vehicle repair or hair to prune such service to agency 155 by the access time arrangement information.Their information should be noted that according to fee agreements to identify preferred product/service supplier, so that can be provided to the user by the agency.It should be noted that structure shown in Figure 1 only is exemplary.In addition, be used to store and the various parts of process information need not to be independently parts, but can be by common process and memory element with its function combinations together and carry out.
Fig. 2 has provided an example commercial 200 shown on display 190.This commercial break utilizes poster " to buy Java board coffee " to come a product is advertised.The descriptive information of supposing the commercial break that is extracted conforms to user preference, triggers agency 155 so to position with this commercial break that increases by 180 pairs of these information of network.The information of being located can be shown as the demonstration 300 of Fig. 3.
Fig. 3 has provided and has been used to increase the exemplary demonstration of information of commercial break of Fig. 2 from computer network.Here, the information of being returned comprises that " Java board coffee " is every pound of such message at following shop A and B price, described shop A and B respectively with user's dwelling house or other position at a distance of 1 and 2 mile.For example, the form with one or more html web pages shows this information on display 190.At user option link with one or more sites of obtaining further information is provided.Agency 155 also can receive the additional information relevant with a commercial break of multimedia file format so that this information is provided in entertainment video/audio presentation.The user should be noted that agency 155 can position the information relevant with the product/service of being advertised such as the such competition mechanism in different food products shop, so that can compare the shop.Can propagate different institutions to surpass other according to fee agreements.
The additional information relevant with a commercial break that provides to the user comprises: the price of product/service; The ordering information of mail-order; Can buy the place of this product or service; Price; Fund/credit terms; The validity of product or service; Such as such arrangement of time validity such as motor vehicle repair, hair pruning, the visits of dentist chamber; Color/pattern/style; Retail shop or the specific propaganda that producer provided; The propaganda date; User's dwelling house is at a distance of the distance of nearest retail shop on travel direction; The sign of producer and the position of producer; Such as safeguarding and the such information on services of cleaning requirement; Policy information; Health/safe prediction; Returns policy; Product/grade of service; And product/service check.
Fig. 4 has provided an exemplary user interfaces 400 that is used to import commercial preferences.This user interface 400 can make the user import the information relevant with the feature of user's interest commercial break.Also can represent undesirable characteristic.Also can represent interested or do not feel emerging true degree.The user optionally provides such weighted value, and this weighted value is represented the relative importance of the various features of commercial break.
For example, the user can import preferences by commercial type, keyword, music, player and example.Commercial type or kind can be the beat (tempo) or the energy levels such as low, medium or high such commercial break of for example such this series products of automobile, clothes, food, restaurant and film or service.Keyword can be to be used for one or more keywords that the such interested product of for example " Mercedes Benz " or " coffee " or service are identified.Convert text to by audio-frequency unit,, and utilize the text matches method of any kind can from commercial break, obtain text perhaps by utilizing concealed title text with commercial break.Music can be the track such as the music in the such commercial break of the title of song or philharmonic society.If have,, perhaps, perhaps music and preferences are complementary by other known technology by note and song storehouse are complementary by the lyrics being converted to text and execution to the comparison in text and song storehouse.Referring to people such as for example H.Harb, A Query By Example Music Retrieval Algorithm, Maths-Info Dept, Ecole Centrale de Lyon, France, http://citeseer.je.nec.com/583447.html (2001).
The performing artist can be the name such as the such performing artist of the performer in the commercial break.If say this name and convert thereof into text or in concealed title text the expression this name, can identify this performing artist so.Perhaps, for the performer in the commercial break is detected, a method is to use face recognition.This is known in the art to discern the people by looks.In order to discern looks, the user must at first provide the image example of these looks, and must train this system.In case it is trained, then can the looks in the commercial break be detected and discern.Referring to for example Srinivas Gutta and Harry Wechsler, Face Recognition Using Hybrid Classifiers, Pattern Recognition, the 30th volume, is introduced into here by reference the 4th phase (1997).
This example be the user will be designated in the past the example of interested commercial break (video and/or audio example).If the user provides the example of commercial break, this system at first extracts the descriptive information relevant with this commercial break and makes this descriptive information format to provide it to user interface so.For example, the user can use an interface for example to specify in the commercial break that the user likes in period of several days.Such as commercial break by its closed caption data being analyzed or written original storage and the analysis of audio conversion being identified.Artificial intelligence technology is used for determining for example which lyrics is very important and therefore this commercial break is classified.For example, the commercial break that is used for automobile is analyzed type with the background music that obtains model name and manufacturer and play, and, also obtain the feature of commercial break, for example such as fast pace or its such rhythm of slow rhythm if having.Can will average from the ensemble of communication of the various commercial breaks that identify to obtain user preference together and in time.
Usually, the available artificial intelligence that can use any kind is to be used to provide user preference information and from the descriptive information of commercial break and determine whether to exist compatibility.
Fig. 5 has provided an exemplary user interfaces 500 that is used to select details.The information-related Level of Detail or the amount of information that are used for augment commercials that interface 500 can make the user select and be located.For example, if the product of advertising is an automobile, so detailed basic rank can provide such as such summary information such as base price, available vehicle, mileages.Detailed medium rank can further provide such as important safety and the such information of convenience feature.Detailed detailed level can further provide such as optional equipment and price and the such information of declaration form details.Perhaps, can provide the Level of Detail of 1 to 5 grade, wherein 5 expressions are the most detailed.
The user can import other various standards and show with customized information.For example, the user can specify preferred product/service supplier and user to want the ultimate range of advancing so that do not show position outside this distance to the user.
Fig. 6 has provided and has been used for the embodiment of acquired information with a method of augment commercials.At piece 600 (" acquisition user preference "), obtain the user preference relevant with the feature of desirable or undesirable commercial break.Piece 610 (" scan data stream is to detect commercial break "), received data flow (for example video and/or audio data flow) is scanned so that all commercial breaks in the data flow are detected.This system scans the video and/or audio content of commercial break serially.If to a commercial break carried out detecting (piece 620-" commercial break detects? "), extract the descriptive information (piece 630-" extraction descriptive information ") relevant so with this commercial break, and definite descriptive information that is extracted is complementary with user preference information or otherwise conform to it (piece 640-" descriptive information conforms to user preference? ").If commercial break is not detected (piece 620), perhaps the descriptive information that is extracted does not conform to user preference information (piece 640), continues so data are flow to line scanning (piece 610).
If there is correlation (piece 640), so by coming such as the such computer network 180 in World Wide Web (WWW) from the remote server search additional information relevant with commercial break.Especially, agency 155 positions with augment commercials (piece 650-" comes locating information by computer network ") by 180 pairs of information of computer network.As mentioned above, the relevant information that can be retrieved comprises distance, return information, product hierarchy, product review of Expiration Date, price, policy information, manufacturer's information, the distance users position, shop of the shop of selling this product, discount offered, this discount etc.In piece 660 (" demonstration and/or stored information and/or link "), the information of retrieval and/or can be shown and/or store to the link of this information.For example, the information of being retrieved is shown as such as the such link of hyperlink (hyperlink) to the user, perhaps the information of being retrieved can be created webpage automatically and it is stored in it for example on the commercial break information storing device 120 with commercial break, perhaps provides it to be used to watch the commercial break channel of dynamic creation.
Though provided and be considered to the preferred embodiments of the present invention and it is described, but it should be understood that certainly under the situation that does not break away from spirit of the present invention and can make various modifications and variations its formation and detail, therefore the present invention be not limited to describe and illustrated accurate form, but it should be interpreted as covering all modifications that belongs within the claim scope subsequently.

Claims (20)

1. method that is used for acquired information with the commercial break of amplification data stream, this method comprises:
Obtain preferences information by user interface (130,400,500) from least one user;
Extract descriptive information in the commercial break from data flow (200); And
For each commercial break, determine whether the descriptive information that is extracted conforms to preferences information; And
Respond this determining step, to positioning from the following information of external source by computer network (180), described information is relevant with at least one commercial break that its descriptive information that has extracted conforms to preferences information.
2. according to the process of claim 1 wherein:
External source comprises at least one server (182,184,192,194,195).
3. according to the process of claim 1 wherein:
Data flow comprises at least one video frequency program.
4. according to the process of claim 1 wherein:
Data flow comprises at least one audio program.
5. according to the method for claim 1, further comprise:
Go up the information of being located at least one user's demonstration at display device (190).
6. according to the method for claim 1, further comprise:
Go up the link that is shown to institute's locating information at least one user at display device (190).
7. according to the method for claim 1, further comprise:
The information stores of being located is retrieved by at least one user subsequently being used in memory device (120).
8. according to the process of claim 1 wherein:
The information of being located comprises with the product of advertising or serves relevant information that the descriptive information that is extracted of described commercial break conforms to preferences information at least one following commercial break.
9. according to the method for claim 1, further comprise:
Scan video stream is to detect commercial break;
Wherein detected commercial break in scanning step is carried out the step of extracting descriptive information.
10. according to the process of claim 1 wherein:
The step that obtains preferences information is included as at least one commercial break that its descriptive information that has extracted conforms to preferences information and obtains following user and import (500), and this user input shows the amount of information that expectation is obtained from external source.
11. according to the process of claim 1 wherein:
The step that obtains preferences information comprises and obtains to be used for the information (400) that the commercial break at least one kind identifies.
12. according to the process of claim 1 wherein:
The step that obtains preferences information comprises that acquisition is used for the information (400) that at least one music track is identified.
13. according to the process of claim 1 wherein:
The step that obtains preferences information comprises that acquisition is used for the information (400) that at least one performing artist is identified.
14. according to the process of claim 1 wherein:
The step that obtains preferences information comprises by user interface at least one example commercial of at least one user is identified (400), and extract descriptive information from least one example commercial.
15. according to the process of claim 1 wherein:
The step that obtains preferences information comprises by user interface (400) and obtains at least one keyword (400) from least one user;
The step of extracting descriptive information comprises extracts text from commercial break; And
When the text that is extracted conformed to at least one keyword, the descriptive information that is extracted conformed to preferences information.
16. according to the method for claim 15, wherein:
From commercial break, extract in the closed caption data that text comprises the industry advertising programme of going into business and extract text.
17. according to the process of claim 1 wherein:
From commercial break, extract text and comprise that the audio-frequency unit with commercial break converts text to.
18. a device that is used for acquired information with the commercial break of amplification data stream comprises:
Device (130,400,500) is used for obtaining preferences information from least one user;
Device (170) is used for extracting the commercial break (200) from data flow descriptive information; And
Device (140) is used to each commercial break to determine whether the descriptive information that is extracted conforms to preferences information; And
Device (155) responds this determining step, and to positioning from the following information of external source by computer network (180), described information is relevant with at least one commercial break that its descriptive information that has extracted conforms to preferences information.
19. according to the device of claim 18, wherein:
External source comprises at least one server (182,184,192,194,195).
20. a program storage device, this program storage device comprise that conscientiously the executable instruction repertorie of machine is used for the method for acquired information with the commercial break of amplification data stream with execution, this method comprises:
Obtain preferences information by user interface (130,400,500) from least one user;
Extract descriptive information in the commercial break from data flow (200); And
For each commercial break, determine whether the descriptive information that is extracted conforms to preferences information; And
Respond this determining step, to positioning from the following information (300) of external source by computer network (180), described information is relevant with at least one commercial break that its descriptive information that has extracted conforms to preferences information.
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