CN1811828A - Anti-fake method for low prize high feedback sale promotion lottery ticket exchange - Google Patents
Anti-fake method for low prize high feedback sale promotion lottery ticket exchange Download PDFInfo
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- CN1811828A CN1811828A CN 200610003867 CN200610003867A CN1811828A CN 1811828 A CN1811828 A CN 1811828A CN 200610003867 CN200610003867 CN 200610003867 CN 200610003867 A CN200610003867 A CN 200610003867A CN 1811828 A CN1811828 A CN 1811828A
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Abstract
Present invention provides a low award high feed-back sales promotion forgery prevention method. It contain only printing lottery winning prompting message not printing concrete award amount information, and storing award amount information and corresponded serial number password in computer polling system data base which is connected with lottery central computer processing system in network, consumer can proceed exchange award through handset number and query received especially award amount information or lottery number message, said invention can reduce award amount, raise query rate and convenient cashing.
Description
Technical field:
The present invention is that a kind of secret printing, communication and Internet technology of fully utilizing realizes sales promotion prize and false proof method, particularly a kind of low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit.
Technical background:
Chinese patent application 03121378.2 discloses a kind of by the assign invention of " method and the lottery ticket thereof of inquiry exchange reward promote sell antifaylse " that obtain of the applicant, for the inquiry rate (also claiming the information feedback rate) that improves code anti-fake, it has taked such method: " when the consumer is verified when correct first by the false proof code of communication tools such as phone inputs, feed back (or many) address card or fiscard card number or/and encrypted message to this consumer ".To reward inquiry, improve the inquiry rate, reach desirable antifalse effect.Yet, in application practice, but run into such difficult problem: 1, because the denomination of address card (as phonecard) or fiscard (as bank card) is bigger, all telecom operation companies of the whole nation and bank do not issue the card of denomination less than 5-10 unit, cause a large amount of being worth lower product with not rising, thereby the application surface of its invention is greatly limited.2, with phonecard, bank card as prize, although use very much, its interest is too poor, is not enough to transfer, be not enough to excite consumers in general's shopping enthusiasm, can not purchase and play good promotion effect.3, in order to attract the consumer to inquire about, it also must observably be imprinted on the card face with denomination.
It is a kind of by the assign invention (it is still unexposed during the present patent application) of " the digital sales promotion cashing method " that obtain of the applicant that Chinese patent application 200410056940.9 also provides, facts have proved, it has the following disadvantages: 1, in order to attract the consumer to inquire about to improve the inquiry rate, it still needs to express prize volume information and higher prize volume is set, and certainly will cause user cost to increase greatly like this; 2, lower prize volume is cashed owing to inconvenience, thereby just can cash after need being accumulated to certain number, and like this, a lot of booming income consumers certainly will disdain those little prizes, and abandon cashing, thereby cause the inquiry rate still very low; 3, it also is provided with complicated prize system in order to realize prize, and consumer's prize work is still very inconvenient.
Summary of the invention:
Purpose of the present invention: the sales promotion prize method for anti-counterfeit of the high feedback of a kind of low prize volume is provided, strengthens antifalse effect, make the lower product of a large amount of value also can use the present invention, thereby enlarge application surface with reduction prize volume saving cost, raising inquiry rate.
The technical scheme of low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit of the present invention is as follows.
A) make a kind of sales promotion prize Counterfeit-proof certificate (1), print sequence number password (2) thereon, and go up making wiping layer (11) at sequence number password (2), sales promotion prize Counterfeit-proof certificate described here is made a general reference various printed matters, it can be the packing of product itself, and described sequence number password can be worked out with letter;
B) sales promotion prize Counterfeit-proof certificate (1) is offered the user, it is set on the product by the user;
C) sequence number password (2) recording storage is arrived access internet (4) or/and in the computer inquery system database (6) of telephone network (5);
D) go up to be provided with at sales promotion prize Counterfeit-proof certificate (1) and to scrape the prize district, scraping the information (10) and the wiping floor (11) of whether getting the winning number in a bond in the printing of prize district;
It is characterized in that it may further comprise the steps:
E) for containing some sales promotion prize Counterfeit-proof certificates (1) of volume with lottery, only print the information (10) of getting the winning number in a bond, do not print concrete prize volume information, its concrete prize volume information is temporarily still maintained secrecy to the consumer, preferably its concrete prize volume information and sequence number password (2) corresponding record is stored in the computer inquery system database (6);
F) after the consumer opened wiping layer (11) discovery oneself prize-winning, the consumer used mobile phone (8) that sequence number password (2) is sent short messages to computer inquery system, the concrete prize volume information of maintaining secrecy in the hope of knowing;
G) after computer inquery system receives the sequence number password (2) that the consumer sends, concrete prize volume information with its correspondence sends note to consumer's mobile phone (8) or/and exchange the operational order code of lottery ticket again, with (satisfying consumer's hope) to the open concrete prize volume information of being maintained secrecy of consumer, perhaps by computer inquery system directly on the mobile phone (8) with prize lottery number (single notes lottery number of for example Chinese welfare 3D lottery ticket) consumer that sends short messages;
H) consumer with mobile phone (8) number or/and the note of the concrete prize volume information of being received or lottery number or free lottery number confirmation is carried out prize.After the consumer receives concrete prize volume information, but commands in return select bonus is accumulated, cash again after waiting to be accumulated to certain number; Receive information such as lottery number as the consumer after, the lottery number that can hold mobile phone (8) and be received is to Chinese welfare lottery ticket, China Sports lottery ticket appointed place prize.
In order to improve the inquiry rate, again in order to save bonus, some little prizes can be set more, some Grand Prixs are set less, in order to allow the consumer also have enthusiasm to cash to little prize, can be by the following technical solutions.
A) with computer inquery system and lottery ticket central computer disposal system (12) networking;
B) consumer uses mobile phone (8) to send note, replys the order of exchanging lottery ticket or/and free lottery number is given computer inquery system;
C) computer inquery system is transferred lottery number or free lottery number confirmation from lottery ticket central computer disposal system (12), and feeds back to short message mode on consumer's the mobile phone (8).
What deserves to be mentioned is, for name your makes such as famous brand of wine, name cigarette, ink-cases of printers, 100% prize-winning face can be set, and its each sales promotion prize Counterfeit-proof certificate (1) all contains volume with lottery, its prize volume have height have low, be not quite similar, and can make every product be no less than 2 yuan of bonuses (equaling the purchasing price of a notes lottery ticket), like this, the inquiry rate also will be near 100%, thereby can play extraordinary antifalse effect, the fake producer can't be palmed off.In order to save bonus, contain some sales promotion prize Counterfeit-proof certificates (1) of volume with lottery, the minimum prize volume that it contained is best≤2 yuans/open.So, will make user enterprise obtain a large amount of sale multidate information, logistics information, personation information, consumer's data, thereby reach the purpose of little prize volume, big effect.It will be further appreciated that, in order further to save bonus, the prize volume of every product can be made as 1 yuan even lower, at this moment, computer inquery system just can send to plural a plurality of inquiry with same notes lottery number, make a plurality of inquiries own its same notes lottery ticket together, promptly so-called investment jointly collects the neat money (as 2 yuan) of a notes lottery ticket, the bonus after the shared lottery ticket prize-winning exchanged.
Compared with prior art, advantage of the present invention
1, prize volume information is unexposed, feedback rates is high greatly: the present invention has utilized consumer's desire to understand the curious psychology of institute's prize-winning volume size dexterously, thereby the consumer who makes great majority scrape " prize-winning " goes to inquire about prize volume information, like this, also just reached the purpose that improves feedback rates.
2, the prize volume is low, feedback rates is high, use face width: the prize volume can be reduced to 1-2 unit/open, and limited bonus can be provided with the little prize of more 1-2 unit, thereby improves consumer's information feedback rate greatly, makes the low product of numerous value can use the present invention.
3, small amount bonus, cash conveniently: after computer inquery system and the networking of lottery ticket central computer disposal system, the small amount bonus of a large amount of 1-2 units is convertible into lottery number and sends to the consumer, both make things convenient for consumer's prize, supported social and welfare services, sports again.
4, cost reduces greatly, promotion effect improves greatly: because the small amount bonus of a large amount of 1-2 units is convertible into lottery number, therefore, can attract the consumer to choose the product that uses the inventive method, when promotion effect improves greatly, greatly reduce user cost, be to kill two birds with one stone.
5, feedback rates can be thought control: nearly all can inquire about the prize volume, cash bonus owing to scrape the consumer of prize, feedback rates approaches the ratio of setting up the prize thus, therefore, the user can be as required, control inquiry rate (feedback rates) by heightening, turn down the ratio of setting up the prize, to obtain the query statistic information that the user wants.
6, inventive system and issue of lottery systems connection with lottery, mutual support and complementary relationship on function, have been reached: for inventive system with lottery, owing to inserted the issue of lottery network, can increase the interest of sales promotion, thereby can reach better promotion effect, for the issue of lottery system, owing to inserted inventive system with lottery, widened marketing channel, thereby can increase the lottery ticket sales amount greatly, help institutional development, help the development of sports.
7, lottery prize, be beneficial to sales promotion: compare as prize with utilizing phonecard, bank card in the background technology, utilize lottery ticket to have very strong interest as prize, liked by the consumer, the inventor did survey, 87% consumer more is ready to want 2 yuan one lottery ticket, and is unwilling to want 20 yuan one telephone charge card.
Description of drawings:
Fig. 1 is a kind of sales promotion prize Counterfeit-proof certificate synoptic diagram that the present invention uses.
Fig. 2 is the another kind of sales promotion prize Counterfeit-proof certificate synoptic diagram that the present invention uses.
Fig. 3 is a kind of computer inquery system synoptic diagram that the present invention uses.
Embodiment:
Embodiment:
As Fig. 1,2, shown in Figure 3, with a kind of diameter is that 0.1mm, length are the red man-made fiber of 2-5mm, when papermaking, mix in the paper, produce the structure grain anti-fake paper of its fiber that contains some stochastic distribution (9), with the distribution density of fiber (9) in paper, be controlled at every square centimeter of 0.5-1 bar.Adopt the printing of this structure grain anti-fake paper to produce the sales promotion prize Counterfeit-proof certificate (1) of 28mm * 24mm; On sales promotion prize Counterfeit-proof certificate (1), bury a safety line (3) that is printed on sequence number password (2); On sales promotion prize Counterfeit-proof certificate (1), stamp the tax-supervise system enquiring telephone number 95105365 and the information such as internet site domain name www.315net.com.cn and grid square that can realize communication again with computer inquery system, gather each piece sales promotion prize Counterfeit-proof certificate (1) with scanner scans, with its at random the fiber pattern picture be filename with sequence number password (2), the record store in the database (6); Database (6) is inserted internet (4) or/and telephone network (5) makes it to constitute a computer inquery system.
Sales promotion prize Counterfeit-proof certificate (1) is offered the user, add on each the part product that is attached to institute's production and sales.
When the consumer inquires about prize, sequence number password (2) is imported in the computer inquery system database (6) by online computer (7) or phone (8).
By computer inquery system with in sequence number password (2) and the database (6) of input in advance the data of recording storage retrieve comparison.
To retrieve the anti-counterfeiting characteristic information (as fiber pattern picture at random) of comparative result information or sales promotion prize Counterfeit-proof certificate (1) again by computer inquery system, feed back to the consumer.
In order to improve the inquiry rate, strengthen antifalse effect, in order to give full play to consumers in general's supervisory role, can take following method, with the enthusiasm of excitation consumer participation.
Go up to be provided with at described sales promotion prize Counterfeit-proof certificate (1) and to scrape the prize district,, preferably the random character in the sequence number password (2) (for example 5133 among Fig. 2) is also covered scraping the information (10) and the wiping floor (11) of whether getting the winning number in a bond in the printing of prize district.Prize-winning information (10) of not getting the winning number in a bond described here should comprise not prize-winning prompting, for example thanks, thank you, next time are scraped again etc., also should comprise prize-winning prompting, for example with lottery, get the winning number in a bond, congratulate to get the winning number in a bond etc. and do not express the prompting of prize volume.
For containing some (as 30%) sales promotion prize Counterfeit-proof certificates (1) of volume with lottery, only print the information (10) of getting the winning number in a bond, for example " prize-winning " printed words (are annotated: actual can not directly the seeing of " prize-winning " printed words among Fig. 1 and Fig. 2, here its existence for convenience of explanation, painstakingly display it, explanation hereby), do not print concrete prize volume information, its concrete prize volume information is temporarily still maintained secrecy to the consumer, and its concrete prize volume (for example 2 yuan) information and sequence number password (2) corresponding record are stored in the computer inquery system database (6).
Like this, after (as 30%) consumer scrapes wiping layer (11) discovery oneself prize-winning off, must want to understand the own actually prize that has suffered much prize volumes, based on this psychology, the consumer must use mobile phone (8) that sequence number password (2) is sent short messages to computer inquery system, thereby obtains concrete prize volume information (for example 2 yuan).Because be eager to want to understand the psychological application of institute's prize-winning volume size, the consumer that nearly all (as about 30%) scrapes " prize-winning " must remove to inquire about prize, like this, also just reached the purpose that improves the inquiry rate.
After computer inquery system receives the sequence number password (2) that the consumer sends, again with its concrete prize volume information or/and exchange the operational order code of lottery ticket and send short messages on consumer's the mobile phone (8), with the hope that satisfies the consumer, to the open concrete prize volume information of being maintained secrecy of consumer; Perhaps by computer inquery system directly on the mobile phone (8) with prize lottery number (for example Chinese welfare 3D lottery ticket single the annotate lottery number) consumer that sends short messages.For example, described consumer's the concrete prize volume information that sends to is or/and the operational order code of exchange lottery ticket, can be following content: the prize volume that you inquired about be 2 yuan, reply 1 and exchange one of Chinese welfare 3D lottery ticket, answer 2 is arrived 2 yuan of progressive jackpot in your the phone number account, do not reply in 24 hours, be considered as abandoning this 2 yuan of bonuses.It is emphasized that described prize lottery number, can return from Machine lootery ticket vending point bulk purchase in advance, store into again in the database (6), after computer inquery system receives the sequence number password (2) that the consumer sends, send it to the consumer again.
At last, the consumer with mobile phone (8) number or/and the note of the concrete prize volume information of being received or lottery number or free lottery number confirmation is carried out prize.For example, the described lottery number information that sends to the consumer, can be following content: the 2006027th phase 3D lottery number that you exchanged be 460,8:30 branch Central People's Broadcasting Station on-the-spot broadcasting tonight time of announcing the winners in a lottery, if get the winning number in a bond, can receive the award to here with mobile phone and this note, the password fu-27-hk-4w-y2-q8-fy that receives the award please notes secret.After the consumer receives concrete prize volume information, but commands in return select bonus is accumulated, cash again after waiting to be accumulated to certain number; Receive information such as lottery number as the consumer after, the lottery number that can hold mobile phone (8) and be received is to Chinese welfare lottery ticket, China Sports lottery ticket appointed place prize.Here need to prove, because phone number has uniqueness in China, hold mobile phone during consumer's prize and note is received the award, if the note that rechecks in the database (6) during prize sends record, should be very safe, prize should be unable to take place by the phenomenon of other people false claiming.
In order to improve the inquiry rate, again in order to save bonus, some little prizes (for example 2 yuan) can be set more, some Grand Prixs (for example more than 100 yuan) are set less, in order to allow the consumer also have enthusiasm to cash to little prize, can be by the following technical solutions.
With computer inquery system and Chinese welfare lottery ticket central computer disposal system (12) networking;
The consumer uses mobile phone (8) to send note, replys the order of exchanging lottery ticket or/and free lottery number is given computer inquery system;
Computer inquery system is transferred lottery number or free lottery number confirmation from Chinese welfare lottery ticket central computer disposal system (12), and feeds back to short message mode on consumer's the mobile phone (8).
Claims (6)
1, low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit, it comprises---
A) make a kind of sales promotion prize Counterfeit-proof certificate (1), print sequence number password (2) thereon, and go up making wiping layer (11) at sequence number password (2);
B) sales promotion prize Counterfeit-proof certificate (1) is offered the user, it is set on the product by the user;
C) sequence number password (2) recording storage is arrived access internet (4) or/and in the computer inquery system database (6) of telephone network (5);
D) go up to be provided with at sales promotion prize Counterfeit-proof certificate (1) and to scrape the prize district, scraping the information (10) and the wiping floor (11) of whether getting the winning number in a bond in the printing of prize district;
It is characterized in that it may further comprise the steps:
E) for containing some sales promotion prize Counterfeit-proof certificates (1) of volume with lottery, only the information (10) of printing prize-winning is not printed concrete prize volume information, and it is specifically encouraged volume information and temporarily still the consumer is maintained secrecy;
F) after the consumer opens wiping layer (11) discovery oneself prize-winning, use mobile phone (8) sequence number password (2) to be sent short messages to computer inquery system the concrete prize volume information of maintaining secrecy in the hope of knowing;
G) after computer inquery system receives the sequence number password (2) that the consumer sends, concrete prize volume information with its correspondence sends note to consumer's mobile phone (8) or/and exchange the operational order code of lottery ticket again, with to the open concrete prize volume information of being maintained secrecy of consumer, perhaps directly the prize lottery number is sent short messages on consumer's the mobile phone (8) by computer inquery system;
H) consumer with mobile phone (8) number or/and the note of the concrete prize volume information of being received or lottery number or free lottery number confirmation is carried out prize.
2, according to the described low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit of claim 1, it is characterized in that it is further comprising the steps of:
A) with computer inquery system and lottery ticket central computer disposal system (12) networking;
B) consumer uses mobile phone (8) to send note, replys the order of exchanging lottery ticket or/and free lottery number is given computer inquery system;
C) computer inquery system is transferred lottery number or free lottery number confirmation from lottery ticket central computer disposal system (12), and feeds back to short message mode on consumer's the mobile phone (8).
3, according to claim 1 or 2 described low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit, it is characterized in that it is further comprising the steps of: described computer inquery system sends to plural a plurality of inquiry with same notes lottery number, makes a plurality of inquiries own its same notes lottery ticket together.
4, according to claim 1 or 2 described low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit, it is characterized in that it is further comprising the steps of: described some the sales promotion prize Counterfeit-proof certificates (1) of volume with lottery that contain, the minimum prize volume that it contained≤2 yuan/open.
5, according to the described low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit of claim 4, it is characterized in that it is further comprising the steps of: described each that is arranged on the product is opened sales promotion prize Counterfeit-proof certificate (1) and is all contained volume with lottery, its prize volume have height have low, be not quite similar.
6, according to the described any low prize high feedback sale promotion lottery ticket exchange method for anti-counterfeit of claim 1-5, it is characterized in that it is further comprising the steps of: described concrete prize volume information and sequence number password (2) corresponding record are stored in the computer inquery system database (6).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610003867 CN1811828A (en) | 2006-02-01 | 2006-02-01 | Anti-fake method for low prize high feedback sale promotion lottery ticket exchange |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200610003867 CN1811828A (en) | 2006-02-01 | 2006-02-01 | Anti-fake method for low prize high feedback sale promotion lottery ticket exchange |
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| CN1811828A true CN1811828A (en) | 2006-08-02 |
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| CN 200610003867 Pending CN1811828A (en) | 2006-02-01 | 2006-02-01 | Anti-fake method for low prize high feedback sale promotion lottery ticket exchange |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103620655A (en) * | 2011-02-07 | 2014-03-05 | 科学游戏控股有限公司 | Method for play of a lottery ticket-based Internet game |
-
2006
- 2006-02-01 CN CN 200610003867 patent/CN1811828A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103620655A (en) * | 2011-02-07 | 2014-03-05 | 科学游戏控股有限公司 | Method for play of a lottery ticket-based Internet game |
| CN103620655B (en) * | 2011-02-07 | 2016-10-26 | 科学游戏控股有限公司 | For the method participating in Internet Game based on lottery ticket |
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