CN1773984A - Method for promoting transaction of mobile communication value-added service - Google Patents

Method for promoting transaction of mobile communication value-added service Download PDF

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Publication number
CN1773984A
CN1773984A CN 200510098394 CN200510098394A CN1773984A CN 1773984 A CN1773984 A CN 1773984A CN 200510098394 CN200510098394 CN 200510098394 CN 200510098394 A CN200510098394 A CN 200510098394A CN 1773984 A CN1773984 A CN 1773984A
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China
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value
added service
transaction
client
bag
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CN 200510098394
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Chinese (zh)
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侯清富
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Individual
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Individual
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Priority to CN 200510098394 priority Critical patent/CN1773984A/en
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Abstract

A method for promoting transaction of mobile communication value - added service includes providing a mode to carry out transaction - consultation between mobile communication value - added service provider and user to let user make transaction - consultation by connecting transaction promoting server end program through client program, providing a manner of value - added service being simulated and demonstrated in client program for promoting transaction and providing a manner of value - added service to be purchased on client program.

Description

A kind of method for promoting transaction of mobile communication value-added service
Technical field
The present invention relates to the mobile communication value-added service transaction technology of mobile communication system, relate in particular to a kind of method for promoting transaction of mobile communication value-added service.
Background technology
Development along with the digital mobile communication technology, portable terminal is except providing the most basic communication service function such as voice communication, short message communication, can also satisfy the service request of different clients' various personalizations, promptly satisfy the requirement that people use mobile value-added service, as EFR STK download, mobile phone games download, location-based service etc.
In the business model of existing mobile communication value-added service, content supplier offers service provider (SP) operation with content, and communication access and billing of services that SP relies on mobile operator to provide are released value-added service to the user.In the operation process, the value-added service user pays earlier communication expense and the information charge of value-added service and gives mobile operator, pays the service provider by mobile operator with information charge, pays content supplier by the service provider with the partial information expense again.
Service provider (SP) facilitates business transaction as much as possible for attracting the user to use value-added service, can promote by various means, informs the content that the user serves, and uses the access code of service.As releasing the service propaganda page on the internet, on public's medium such as newspaper, magazine, TV, carry out advertisement.
For the user, prior art presents following defective.One, the user will obtain access code by public media earlier and could use value-added service.Existing value-added service and access code bundle, and different SP has different Number for access sections, even the business of same SP, ring tone downloading is downloaded with a Number for access, picture and used another Number for access, and these all need the user to remember.What which as long as the user wishes to know Business Name,,, all can insert smoothly no matter adopt Number for access no matter be the business of SP.Two, the user is difficult to fully understand in advance value-added service key message interested, and whether be difficult to assessment worth.Take mobile phone games as example, the user wants to play, and will download to games on the mobile phone earlier.At this moment, mobile operator has put communication expense and information charge away, that is to say, even the mobile phone games of being downloaded are rubbish recreation, expense also is to have paid with being same as before.User's hope is experienced interested value-added service partial content or key message in advance, feels worth, can order easily it again.Three, the user can not be in the how tame competitor of same line of business optimum selecting at low cost.Still take mobile phone games as example, the mobile phone games of certain fashion theme have how tame competitor and provide simultaneously, and the user wants truly to understand the situation of a family, will pay at least download expense once.Want the situation of many families, will be expense of each family's payment at least.Like this, the cost of bearing for comparing is very high, so that can not select the superior to select.The user wishes the different competitors value-added service of (coming from same SP or different SP), can concentrate at open platform and show its uniqueness separately, and the user can make things convenient for, low cost or gratis are differentiated, thereby uses on a selective basis.
For service provider (SP), existing value-added service way of promotion can not adapt to the demand of the market segments.For instance, the elderly may pay much attention to that the young man relatively pays close attention to recreation to health.Existing internet web page, service propaganda channels such as traditional newspaper, magazine, TV do not have the advantage at the customer group of segmentation, and traffic affecting the effect of publicity directly restricts the trading volume that value-added service is visited.The value-added service channel of promotion that the service provider need innovate, at the segmentation customer group, propaganda meets the value-added service of its demand.For example, for the office women of age at 20 years old to 30 years old, beauty treatment, fat-reducing, fashion are the things that they are concerned about every day, and the SP of operation women theme value-added service need have more professional targetedly channel of promotion, directly towards the women of office.
Summary of the invention
Main purpose of the present invention is to provide a kind of method for promoting transaction of mobile communication value-added service, and this method can overcome the defective of prior art well, promotes the comfort level that the user uses value-added service, promotes the trading volume of value-added service more effectively.
For realizing above-mentioned purpose of the present invention, the invention provides the method that SP and user carry out transaction negotiation.It is characterized in that: the transaction that the user promotes client-side program to connect this method of realization by the transaction that realizes this method promotes that server carries out transaction negotiation.
Described transaction promotes that client-side program operates on the terminal device of prior art, such as PC, notebook computer etc.
Described transaction promotes client-side program to provide value-added service description bag download and update method for the user, by promote to provide value-added service description bag download and updating block to be implemented in the client-side program in transaction.
Wherein, described value-added service is described bag arbitrarily including but not limited to following item of information: value-added service title, value-added service Number for access, the explanation of value-added service characteristics, value-added service price, value-added service content-data (partly or entirely).
Wherein, the bag download is described in described value-added service and updating block promotes disposable being built in the program in the client-side program development process in transaction, both can automatically finish value-added service and describe download and the renewal of bag, also can distinguish downloading process and renewal process that bag is described in the complete independently value-added service; Described value-added service is described the bag download unit and is adopted Internet protocol to implement downloading process; The bag updating block is described in described value-added service can arrange the rule that the bag renewal is described in value-added service with serve end program.
Described transaction promotes that client-side program comprises a portable terminal analog functional module, by the mode of demonstration or broadcast, shows the technique effect of described value-added service content-data in portable terminal.
Described transaction promotes that client-side program also comprises a mobile terminal interface functional module, and by this module, client-side program and portable terminal are realized junction service.
Described transaction promotes serve end program to provide value-added service to describe the dissemination method of bag, and this method includes following operating procedure at least:
At first, transaction promotes serve end program generation value-added service to describe bag, bag is described in described value-added service stored in the value-added service description bag release unit;
Secondly, transaction promotes client-side program to describe bag by Internet protocol requesting supplementary services description bag release unit issue value-added service;
Once more, value-added service description bag release unit transmits the value-added service description by Internet protocol and wrapping transaction promotion client-side program.
More optimally, value-added service description bag release unit can independently be described value-added service bag and being sent to transaction promotion client-side program.
Wherein, described value-added service is described the bag release unit and can be promoted the value-added service of client-side program agreement to describe the rule that bag upgrades with transaction, can response transaction promote the download request that client-side program is submitted to by Internet protocol.
Equally, for realizing above-mentioned purpose of the present invention, the present invention provides again the method for the analog demenstration of value-added service content in transaction promotion client-side program for the user, and this method includes following operating procedure at least:
At first, the user clicks the value-added service title in the transaction promotion client-side program;
Secondly, transaction promotes client-side program to search value-added service content corresponding to value-added service title.If do not find, transaction promotes client-side program to promote serve end program download value-added service to describe bag from transaction;
Again, transaction promotes that client-side program starts described portable terminal analog functional module, demonstration or broadcast value-added service content.
Equally, for realizing above-mentioned purpose of the present invention, the present invention also utilizes transaction to promote client-side program to order the method for value-added service for the user provides, and this method includes following operating procedure at least:
At first, user's response transaction promotes the inquiry of whether ordering now value-added service that client-side program proposes;
Secondly, transaction promotes client-side program to search the value-added service Number for access item of information of value-added service name-matches.
Again, transaction promotes that client-side program starts described mobile terminal interface functional module, and the control portable terminal is submitted to the value-added service server by the mobile network by the value-added service Number for access and ordered request, facilitates once transaction.
The method for promoting transaction of mobile communication value-added service of the present invention has following distinguishing feature and beneficial effect:
1. the key message that the user can complete understanding value-added service before using the portable terminal order business reduces the cost that uses value-added service, and whether convenient assessment transaction is calculated;
2. the user need not know service access number, by Business Name, just can be connected to desired value-added service server automatically, carries out business transaction.Avoided the trouble of input value-added service Number for access, promoted the user and used professional convenience.
3. service provider (SP) can be pushed to value-added service user's PC or the desktop of notebook computer targetedly, has simplified simultaneously the process that the user inserts value-added service, convenient professional transaction;
Description of drawings
Fig. 1 is a system configuration schematic diagram of implementing the inventive method;
Fig. 2 is the flow chart that transaction promotes client-side program value-added service catalogue renewal process;
Fig. 3 uses a specific embodiment of the present invention;
Embodiment
Below in conjunction with accompanying drawing, the specific embodiment of the present invention is described in detail.
Referring to shown in Figure 1, it is a system configuration schematic diagram of using the method for promoting transaction of mobile communication value-added service of the present invention.Comprise:
Portable terminal, it comprises mobile value-added service etc. by the communication service that SIM card uses the mobile network to provide.
Bag release unit (Fig. 1 is called for short release unit) is described in value-added service, and it is a service node in the internet, and All Activity promotes client-side program (Fig. 1 is called for short client) all can use its value-added service that provides to describe the bag issuing service.Described client-side program and described release unit all enter the Internet.
Wherein, described client-side program is by its mobile terminal interface functional module and portable terminal coupling.The mode of coupling is serial communication, infrared communication or Bluetooth communication.This only is one embodiment of the present of invention, when reality is implemented, also can be by other means provides communication mode for client-side program and portable terminal coupling.
Having value-added service to describe bag in the client-side program downloads and updating block.When client-side program is developed, described value-added service is described that bag is downloaded and updating block is built in the mode of program by disposable, make the user when using client-side program, had value-added service and described bag download and updating block.
Then store and management value-added service description bag of bag release unit is described in value-added service, and a kind of mode of management is to describe the serial number that is responsible for assigning for value-added service, and value-added service is described bag and identified by serial number.This only is one embodiment of the present of invention, when reality is implemented, also can describe bag to value-added service by other modes and identify.
In addition, the system that uses the method for promoting transaction of mobile communication value-added service of the present invention comprises that also transaction promotes serve end program (Fig. 1 is called for short service end), and it includes value-added service and describes the bag generation unit, can generate value-added service and describe bag.Described value-added service is described the bag generation unit and also be may operate on the computer platform of other prior aries, as PC, notebook computer or the like.
It is interconnected by existing network that the bag release unit is described in serve end program and value-added service.A kind of situation is, this serve end program, computer platform and value-added service description bag release unit that i.e. operation has value-added service to describe the bag generation unit are in the same LAN, in this LAN, there is a value-added service to describe the bag release unit, has the value-added service of a plurality of operations to describe the bag generation unit; Another kind of situation is that the computer platform that the operation of bag generation unit is described in value-added service is in the different LANs from value-added service description bag release unit, is bound up by the internet between the different LANs.Each value-added service is described bag generation unit and will be generated good value-added service and describe to wrap and pass to value-added service and describe the bag release unit, downloads required value-added service the bag release unit and describes and wrap so that client-side program can be described from value-added service.
Identify the embodiment that bag is described in value-added service according to above by serial number, the specific implementation process of the method for promoting transaction of mobile communication value-added service of the present invention is as follows:
At first, client-side program is described the bag release unit by the internet to value-added service and is sent value-added service description bag download request.Download request is sent to value-added service by the internet and describes the bag release unit, and the content in the bag release unit explanation request is described in value-added service, judges and extract the command parameter of download request.At least the serial number of bag is described in the value-added service that comprises the registration sequence number of client-side program in the command parameter and using.
Secondly, value-added service is described the bag release unit according to the command parameter of download request, and the serial number of bag is described in the coupling value-added service.If the serial number that client-side program is using is consistent with the up-to-date serial number that value-added service description bag release unit provides, illustrate that client-side program downloaded packet, repeated downloads now, value-added service is described the bag release unit and is sent the response of value-added service description bag repeated downloads to client-side program, inform value-added service description bag download and updating block in the client-side program, be repeated downloads now, need not to start value-added service and describe the bag renewal process.If client-side program is inconsistent with the up-to-date serial number that the serial number that is using and value-added service description bag release unit provide, illustrate that client-side program do not download up-to-date value-added service and describe bag, the value-added service description is wrapped release unit and is sent value-added service description bag download success response to client-side program, and sends the value-added service description bag of up-to-date serial number to client-side program.In client-side program, describe the bag download unit by value-added service and describe bag with the value-added service of the old serial number of value-added service description bag replacement of new serial number.
In value-added service description bag release unit, the acquisition of bag is described in value-added service, as previously mentioned, is by serve end program the value-added service of its generation to be described to wrap to reach in the value-added service description bag release unit, does not repeat them here.
More optimize, do not have at client-side program in the situation of request, a kind of embodiment that value-added service description bag release unit independently is sent to value-added service description bag client-side program is: the value-added service description is wrapped release unit and is sent hello messages to client, requesting supplementary services is described the serial number of bag, value-added service in the client-side program describe that bag is downloaded and updating block response hello messages to the request of serial number, the bag serial number is described in employed value-added service is replied to value-added service with the response mode of hello messages and describe and wrap release unit.After value-added service description bag release unit is received response, judge whether the serial number that client-side program uses is up-to-date serial number.If not, then independently bag is described in the value-added service of up-to-date serial number and be sent to client-side program.In client-side program, describe the value-added service that bag is downloaded and updating block is replaced old serial number with the value-added service description bag of up-to-date serial number by value-added service and describe bag.
See also Fig. 2 again, it is the flow chart of the value-added service description bag renewal process in the client-side program.Value-added service description bag updating block can be started by the client-side program interface by the user, also can wrap download unit by the value-added service description and start, and when bag download unit download end is described in value-added service, starts value-added service and describes the bag updating block.The idiographic flow step is as follows:
Value-added service is described the bag updating block and is opened the up-to-date serial number file of value-added service description bag in the client, with describing the consistent rule of bag generation unit with value-added service, explain the content of up-to-date value-added service description bag, finally generate the value-added service data of description piece in the client-side program.
In generating the process of described value-added service data of description piece, the bag updating block is described in value-added service can eject user interface, by user selection whether with value-added service more each Added Business item of new data packets add the value-added service data of description piece that will generate to.User selection can be to select item by item, also can be all to choose, or all do not choose etc.By selecting, realize user's personalized requirement, in client-side program, only generate user's interest value-added service List Names, i.e. value-added service catalogue.
Described value-added service data of description piece is kept in the data space of client-side program, and the mode of storage meets the hardware and software platform structure of PC or notebook computer.The uniformity between the hardware and software platform structure that bag updating block self can guarantee storage mode and PC or notebook computer is described in value-added service.The value-added service catalogue refresh function that the bag updating block is enabled client-side program self is described in value-added service, extract data from value-added service data of description piece, the value-added service catalogue listing registration of upgrading client-side program is according to record, refresh the value-added service catalogue at last, the value-added service catalogue behind the display update.
In sum, a kind of implementation procedure of the inventive method is: client-side program connects value-added service by the internet and describes the bag release unit, serve end program and value-added service thereof are described the bag generation unit and are operated on the computer platform of prior art, for serve end program, the bag release unit is described in itself and value-added service can be in same local area network (LAN), and it is interconnected also can to pass through the internet.And in network system of the present invention consists of, can have a plurality of value-added services to describe the bag generation unit.Client-side program at first sends value-added service by the internet and describes the bag download request to value-added service description bag release unit; The value-added service description bag download request of bag release unit customer in response end transmission is described in value-added service, and the up-to-date serial number value-added service description bag of value-added service being described the generation of bag generation unit is sent to client-side program.
Client-side program is the following step of portion's execution within it then:
1. read the serial number that bag is described in this value-added service;
2. explain that this value-added service describes the package informatin item;
3. generate value-added service data of description piece;
4. the value-added service of upgrading in this client-side program represents data record;
5. the value-added service catalogue behind the display update.
Below cooperate Fig. 3 with a concrete example the whole process that value-added service is described bag generation, issue, download and upgraded to be described in client-side program, its step is as follows:
1, in the value-added service directory tree of client-side program, an one-level value-added service catalogue is arranged, " health care angel " by name.If client-side program is to be used for the first time, there is not subdirectory under " health care angel " catalogue.
2, serve end program generates the value-added service description bag of a up-to-date serial number, and inside comprises " it is online to improve looks ", " mood is arranged " and " autumn health-care " three subdirectories, is arranged to the subdirectory of " health care angel " in the client-side program.
3, serve end program is described bag with the value-added service of up-to-date serial number and is submitted to value-added service description bag release unit, downloads for client-side program.
4, client-side program sends download request and describes the bag release unit to value-added service, asks more new value_added service catalogue.
5, value-added service description bag release unit is described bag with the value-added service of up-to-date serial number and is sent to client-side program by the internet;
6, client-side program starts value-added service description bag renewal process, finally generates three subdirectories down at first class catalogue " health care angel ", is respectively " it is online to improve looks ", " mood is arranged " and " autumn health-care " (as shown in Figure 3).
Certainly, according to other method of the present invention, above-mentioned steps 4 value-added services are described the transmission of bag and also can independently be initiated by value-added service description bag release unit, and its subsequent processes as previously mentioned.
" it is online to improve looks " subdirectory under " health care angel " catalogue in user's usefulness click client-side program.Client-side program response user's mouse click event is searched corresponding value-added service content information item according to Business Name at described value-added service data of description piece.And the value-added service content submitted to portable terminal analog functional module in the client-side program, by it value-added service content (partly or entirely) is demonstrated on the interface of client-side program or played back.
For instance, the value-added service content may be a text message, and at this moment the portable terminal analog functional module is used as a short message (SMS) to it and is demonstrated.The portable terminal analog functional module is used as SMS sender number to the value-added service Number for access of mating in described value-added service data of description piece, simulate the process that true portable terminal reads a new SMS, displays the content on the client-side program user interface.The value-added service content may be the multimedia messages that text message and pictorial information are formed, and at this moment the portable terminal analog functional module is used as a multimedia short message (MMS) to it and is play.The portable terminal analog functional module is used as the MMS Originator number to the value-added service Number for access of mating in described value-added service data of description piece, simulate the process that true portable terminal reads a new MMS, displays the content on the client-side program user interface.
By demonstration or broadcast value-added service content, user's impression is to the level of interest of increment contents, and whether estimate is worth buying this service.If there are a plurality of operation lists (can come from a SP, also can come from a plurality of SP) that the value-added service content of same subject is provided.The user can demonstrate or play by client-side program a plurality of value-added service contents of same subject repeatedly, and compare and assess, thus optimum selecting.
The value-added service content demonstration that client-side program is chosen the user or finish after, by ejecting dialog box or other interface tool, whether the inquiry user will order this value-added service.
Will order this value-added service when the user chooses, client-side program portable terminal automatic by its mobile terminal interface functional module and the user carries out junction service (as infrared communication, Bluetooth communication).Client-side program is searched corresponding value-added service Number for access item of information at described value-added service data of description piece, the control portable terminal passes through the mobile network, the value-added service server of the value-added service Number for access that employing is chosen SP in the mobile network sends service request, the value-added service server of SP receives service request, finishes the transaction of a value-added service.
For instance, the user chooses the value-added service that will order " it is online to improve looks " by name, and the value-added service Number for access that client-side program is searched its coupling (is exemplified as: 88888768).The mobile terminal interface functional module is set up the infrared communication link with portable terminal earlier, sends mobile communication standard protocol instructions " ATD*88888768# to portable terminal again; ", portable terminal is pressed instruction " ATD*88888768# by the mobile network; " inserting the value-added service server of SP, the value-added service server of SP receives and interpretative order " ATD*88888768#; " art-recognized meanings, be that the user is in the value-added service of ordering " it is online to improve looks ".The value-added service server of SP is carried out inner content service flow process, sends the business tine of " it is online to improve looks " to portable terminal, thereby finishes the transaction of a value-added service.
By above-described system and method, can realize the method for promoting transaction of mobile communication value-added service of the present invention, make the value-added service user can select, compare and order value-added service quickly and easily, promote the volume of business of value-added service transaction by client-side program.
Above embodiment only is explanation enforcement of the present invention, and is not for limiting the present invention.

Claims (10)

1, a kind of mobile communication value-added service provider and user carry out the method for transaction negotiation.It is characterized in that: the user promotes client-side program to connect transaction by transaction and promotes that server carries out transaction negotiation.
2, transaction as claimed in claim 1 promotes client-side program, it is characterized in that: download and update method for the user provides value-added service to describe bag, implemented by value-added service description bag download unit and updating block.
3, bag is described in value-added service as claimed in claim 2, it is characterized in that: arbitrarily including but not limited to following item of information: value-added service title, value-added service Number for access, value-added service content-data (partly or entirely).
4, the bag updating block is described in value-added service as claimed in claim 2, it is characterized in that: describe the rule that bag upgrades with the value-added service of serve end program agreement.
5, transaction as claimed in claim 1 promotes client-side program, it is characterized in that: comprise a portable terminal analog functional module, it shows the technique effect of described value-added service content-data in mobile communication terminal by the mode of demonstration or broadcast.
6, transaction as claimed in claim 1 promotes client-side program, it is characterized in that: comprise a mobile terminal interface functional module, by this module, implement to carry out junction service with mobile communication terminal.
7, transaction as claimed in claim 1 promotes serve end program, it is characterized in that: provide value-added service to describe the dissemination method of bag, this method includes following operating procedure at least:
At first, transaction promotes serve end program generation value-added service to describe bag, bag is described in described value-added service stored in the value-added service description bag release unit;
Secondly, transaction promotes client-side program to describe bag by Internet protocol requesting supplementary services description bag release unit issue value-added service;
Once more, value-added service description bag release unit transmits the value-added service description by Internet protocol and wrapping transaction promotion client-side program.
More optimally, value-added service description bag release unit can independently be described value-added service bag and being sent to transaction promotion client-side program.
8, the bag release unit is described in value-added service as claimed in claim 7, it is characterized in that: can promote the value-added service of client-side program agreement to describe the rule that bag upgrades with transaction, can response transaction promote the download request that client-side program is submitted to by Internet protocol.
9, the method for the analog demenstration of a kind of value-added service content in transaction promotion client-side program.This method includes following operating procedure at least:
At first, the user clicks the value-added service title in the transaction promotion client-side program;
Secondly, transaction promotes client-side program to search value-added service content corresponding to value-added service title.If do not find, transaction promotes client-side program to promote serve end program download value-added service to describe bag from transaction;
Again, transaction promotes that client-side program starts described portable terminal analog functional module, demonstration or broadcast value-added service content.
10, a kind of user utilizes transaction to promote client-side program to order the method for value-added service, and this method includes following operating procedure at least:
At first, user's response transaction promotes the inquiry of whether ordering now value-added service that client-side program proposes;
Secondly, transaction promotes client-side program to search the value-added service Number for access item of information of value-added service name-matches.
Again, transaction promotes that client-side program starts described mobile terminal interface functional module, and the control mobile communication terminal is submitted to the value-added service server by the mobile network by the value-added service Number for access and ordered request, facilitates once transaction.
CN 200510098394 2005-09-12 2005-09-12 Method for promoting transaction of mobile communication value-added service Pending CN1773984A (en)

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Application Number Priority Date Filing Date Title
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Publication Number Publication Date
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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101232636B (en) * 2007-11-08 2010-10-13 Ut斯达康通讯有限公司 Business customizing method of embedded type browser sending short messages
CN103209162A (en) * 2012-01-16 2013-07-17 中国科学院声学研究所 Method and device for deploying Web-type business
CN104602215A (en) * 2015-01-12 2015-05-06 中国联合网络通信集团有限公司 Method and device for achieving updating of value added service

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101232636B (en) * 2007-11-08 2010-10-13 Ut斯达康通讯有限公司 Business customizing method of embedded type browser sending short messages
CN103209162A (en) * 2012-01-16 2013-07-17 中国科学院声学研究所 Method and device for deploying Web-type business
CN103209162B (en) * 2012-01-16 2016-05-18 中国科学院声学研究所 A kind of Web class service deployment method and device
CN104602215A (en) * 2015-01-12 2015-05-06 中国联合网络通信集团有限公司 Method and device for achieving updating of value added service
CN104602215B (en) * 2015-01-12 2018-06-26 中国联合网络通信集团有限公司 A kind of realization newer method and device of value-added service

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