CN1460370A - 通过名人或使用名人简档推荐电视节目安排的方法与设备 - Google Patents
通过名人或使用名人简档推荐电视节目安排的方法与设备 Download PDFInfo
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4661—Deriving a combined profile for a plurality of end-users of the same client, e.g. for family members within a home
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/454—Content or additional data filtering, e.g. blocking advertisements
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- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
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- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N7/00—Television systems
- H04N7/16—Analogue secrecy systems; Analogue subscription systems
- H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
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Abstract
一种在生活方式推荐机器中作出推荐的方法。该方法包括步骤:基于一个用户的明显的和/或暗含的指示而产生一个用户简档;基于该用户简档针对一个项目、服务和/或事件作出推荐;和通过一个代理向该用户报告该推荐,此处该代理优选地是一个名人。在另一个实施方案中,该方法包括步骤:用一个名人的名人简档来替代基于一个用户的明显的和/或暗含的指示的用户简档;基于该名人简档针对一个项目、服务和/或事件做出推荐;和向该用户报告该推荐。
Description
发明背景
1.发明领域
本发明总地涉及使用用户简档的设备(在这之后称这种设备为“生活方式推荐设备”)和,更特定地涉及到通过用户的记录和收看习惯而学习用户简档的电视节目安排设备,其中可用名人简档替换用户简档,或者名人能将生活方式推荐者的推荐传递给用户。
2.现有技术
通信技术的快速发展已经导致名人数量的增长。同时这种增长与内容方面的增长相匹配。更多的通信方式导致了更多的内容,且更多的内容意味着更多的名人。对人们来说更多的内容也会使找到收看与收听的内容变得更加困难。本领域中已经通过个性化来着手处理这个问题。它们已经并且继续发展电视节目安排设备用来基于用户简档而发现与推荐内容。
当前许多设备,而不仅仅是那些推荐电视节目安排设备,使用个人简档。例如一种生活方式推荐设备也能用于音乐、电影和时尚领域。这些生活方式推荐设备允许用户定制环境或者有时候该设备甚至能通过观察用户的行为来了解用户的喜好。一台象这样的产品被用来基于用户的收看与记录习惯而学习与记录电视节目安排。根据用户的收看和记录习惯,该设备学习该用户的简档,该设备根据用户简档来自动记录和/或推荐它认为用户会喜欢的电视节目安排。
生活方式推荐设备以三种方式建立用户简档。第一,用户可以明确地输入他或她喜欢和不喜欢的内容。第二,用户能针对一个特定事件、项目或者内容,例如一部电视电影输入反馈。第三,设备能基于观察到的用户的行为隐含地建立用户的简档。
典型的,例如在电视节目安排推荐设备中的情况,该设备将推荐一个特殊的电视节目,带有与该节目有关的数字。例如,依赖一个特殊的电视电影在该用户简档中适配得如何,设备可以赋给它8(从可能的10个中),向用户指示:基于用户明显的和/或暗含的行为,这部电影应该是受欢迎的。
人们通常依赖名人去帮助他们发现内容。音乐,电影和电视明星出现在杂志上和脱口秀节目中,来宣传他们最新的计划。受欢迎的电台音乐节目主持人和音乐录像操作者推荐他们播放的音乐。名人评论家给电影、音乐和电视节目评定等级。甚至《电视指南》,一本列出下周电视节目的杂志,也利用出现在杂志封面上的名人把杂志推销给读者。名人就是内容,并且名人卖出这些内容。
在Daniel Boorstin 1961年的书《The image(图象)》中,他把名人定义为因为他们“广泛的可知性”而著名的人。这个定义很确切,因为它抓住了作为名人最重要的方面,即不易忘记。但是它也是不足的,因为它把名人限制为人。替代地,出于本公开内容的目的,名人是众所周知的角色,并且除了真正的有生命的人之外它还能包括虚构的和人造的名人。
真正的名人看来更象角色而不是人。以Tom Cruise(汤姆.克鲁兹)和Tome Hanks(汤姆.汉克斯)为例。这些受欢迎的名人要求很高的薪水,因为他们保证很高的票房收入,并且那种成功来自于角色的持续供给。汤姆·克鲁兹通常扮演一个“最佳”的角色。他是最佳间谍,最佳飞行员,最佳兄弟,或者最佳酒吧男招待。汤姆·汉克斯是一个遭遇不寻常境遇的“普通人”。他是一个与美人鱼坠入爱河的普通人,一个目击奇迹的普通监狱看守,或者是一个导致不可思议生活的低智商的普通人。当人们决定去看汤姆·汉克斯或者汤姆·克鲁兹的电影时,他们知道预期的角色是什么样的。
虚构的人物James Bond(詹姆斯·邦德)也是这样的,它差不多正是与扮演它的演员一样的一个名人。当人们说他们去看汤姆·克鲁兹的电影时,与说他们要去看占姆斯·邦德电影有同样的含义。
从这些例子中很容易把名人看成产品,然而事实上他们只是那些让他们更为人着迷的故事中的一部分。在迪斯尼的“The Lion King(狮子王)”中,辛巴,英雄的动画狮子,就提供了一个“角色”名人的很好例子。这部电影在电影和影碟的发行和制造中产生了数十亿美元。人们并不想只是拥有任何制成标本的狮子,他们想要拥有辛巴。他们想要参与故事,并且那样造就了名人角色而非仅仅是产品。
最后就是人造名人,例如Lara Croft(劳拉·克劳夫),Tomb Raider(古墓丽影)电子游戏中的主要角色。她出现在杂志的封面上,具有关于她的网站,并且她的狂热者写关于她的冒险的虚构报告。她不是一个人,但她是个众所周知的角色,一个人造的名人。
现有技术的生活方式推荐设备不向用户提供用名人简档来替换用户简档的替代方案,该名人可以是真实的,虚构的,或者人造的。此外,现有技术的生活方式推荐设备可以仅仅通过使用加权数来推荐一个项目、事件、或者编程,而这个数并不总是引起用户的注意。由现有技术来看,有对一种生活方式推荐设备的需要,这种设备可以解决现有技术存在的这些和其他问题。总之,在本领域中需要一种生活方式推荐设备,它利用了我们社会中名人的重要性。
发明概述
因此,本发明的一个目的是提供一种生活方式推荐设备和操作它的方法来解决现有技术的问题。
人们创造名人,因为他们满足人类对关系的需求。这是安全的、单向的关系,人们能够选择和抛弃名人而没有任何被抛弃的恐惧。名人能为许多类型的关系提供机会,但是是就一种生活方式推荐设备而论。考虑认同和共同的经历是重要的。
人们和他们认同的名人建立关系。他们把他们的身份和明星的身份联系起来,希望像名人发迹那样地出头。这个现象很容易在摇滚音乐狂热者中观察到。狂热者想被认为在他们发横财之前就已经喜欢一只乐队。这样他们就可以被认为是随着乐队的名声“上升”。这也可以在体育迷中看到,当他们为之加油的队赢了时他们感到他们也赢了。
人们通过允许名人影响他们而建立和发展这些关系,医药团体已经对基于信息传播的名人影响力作了大量工作。有明显的证据证明人们基于名人而采取行动。在关于Magic Johnson(魔术师约翰逊)和HIV信息的研究中,调查者发现人们更愿意接受名人魔术师约翰逊的建议,而不是专家的建议。
名人并不仅仅帮助形成他们与人们之间的关系,他们也在追随名人的人们之间形成关系。名人提供了人们相互共享的一种共同的经历。“不是在篱笆背后议论我们的邻居,我们现在和陌生人一起谈论全世界的其他陌生人(名人)。”随着通过通信选择世界分成越来越多的部分,名人提供了一个公共的参考点。
和名人有关的共同经历使得人们去交流。例如:当一个人宣称他们喜欢汤姆·克鲁兹和憎恶Pamela Anderson(帕梅拉·安德森)时,他们向熟悉那些名人的听众传递了有关他们自己的很多东西。他们使用名人扮演的角色来定义自己。
一名记者写了关于一只流行乐队的、她认为真实但不讨人喜欢的文章。她收到许多封“攻击性信件”。她不明白为什么人们更感兴趣于维护这个团体而不是听取真相。人们尽力保护他们的关系,因为他们实际上是在保护他们自己。
因此,提供了在生活方式推荐设备中作出推荐的方法的第一个实施方案。该方法包括步骤:基于一个用户的明显的和/或暗含的指示产生一个用户简档;基于该用户简档针对一个项目、服务、和/或事件来作出推荐;和通过一个代理向该用户报告该推荐。
优选地,这个推荐是一个电视节目安排的推荐并且该代理是一个名人。更加优选地,报告步骤包括显示该代理的视频并且播放伴随的、宣布推荐的音频。可替换地,报告步骤包括显示该代理的静止图象并且要么显示宣布该推荐的文本消息要么播放伴随的、宣布推荐的音频。
还提供生活方式推荐设备的第一实施方案。本设备包括:基于一个用户的明显的和/或暗含的指示而产生一个用户简档的装置;基于该用户简档针对一个项目、服务和/或事件作出推荐的装置;和通过一个代理向用户报告该推荐的报告装置。优选地,该生活方式推荐设备是一个电视节目安排存储设备并且该代理是一个名人。
还提供执行和存储本发明方法步骤的计算机程序产品和存储其的程序存储设备。
还进一步提供在生活方式推荐机器中作出推荐的方法的第二个实施方案。本方法包括步骤:基于一个用户的明显的和/或暗含的指示用一个名人的名人简档替代用户简档;基于该名人简档针对一个项目、服务和/或事件作出推荐;和向该用户报告该推荐。优选地,替代步骤包括从外部源下载该名人简档。
更加优选地,报告步骤包括通过一个代理(诸如该名人)向该用户报告推荐。该名人优选地通过显示该名人的视频并且播放伴随的、宣布该推荐的音频而报告该推荐。可替换地,该名人通过显示该名人的静止图象并且要么显示宣布该推荐的文本消息要么播放伴随的、宣布该推荐的音频而报告该推荐。
附图简述
本发明的方法和设备的这些和其他特征、方面和优点通过下述的描述、附加的权利要求和附图将被更好的理解,在这里:
图一显示了描述本发明方法的第一实施方案的流程图。
图二显示了描述本发明方法的第二实施方案的流程图。
图三显示了执行图一和图二方法的有用的生活方式推荐设备。
优选方案详述
尽管本发明适用多种和各种生活方式推荐设备,但是已发现它在电视节目安排环境下尤其有用。因此,在不将本发明的适用性限制于电视节目安排的情况下,本发明将在这样的环境中描述。
现在参考图一和图三,将讨论在生活方式推荐机器中作出推荐的第一个实施方案,在这里图一描述在生活方式推荐机器中作出推荐的方法而图三描述执行图一中方法的生活方式推荐机器的示意说明。该方法通常由参考数字100引用,而该机器是由参考数字300引用。
在步骤102中,在用户简档产生装置302中基于一个用户的明显的和/或暗含的指示来产生用户简档。在本领域中这样的设备是公知的并且包括各种商业设备,象由菲利普电子公司制造的、为电视节目安排作出推荐的TiVo。在步骤104中,基于用户简档针对一个项目、服务和/或事件作出推荐,象电视节目安排的推荐。做出类似推荐的装置304在本领域中也很知名并且也包括上面提到过的TiVo设备。
代替如在现有技术中的、把该推荐作为一个数字报告给用户,在步骤106中,本发明的方法和设备通过一个代理把该推荐报告给用户。此代理优选地是一个名人,这个名人可以如上所定义的是真实的、虚构的和人造的。然而,一个非名人,例如配偶,朋友,或亲属也可以起到代理的作用,而把该推荐报告给用户。
优选的,通过在显示器306上显示代理的视频,同时在扬声器308上播放伴随的、宣布推荐的音频,可以完成该报告步骤106。显示代理的视频和播放伴随的音频宣告分别如图一的步骤108至110所示。可替换地,通过在显示器306上显示代理的静止图象,和要么也在显示器306上显示宣布推荐的文本消息,要么在扬声器308上播放伴随的、宣布推荐的音频,可以完成报告步骤106。显示代理的静止图象,和要么显示伴随的文本消息,要么播放伴随的音频宣告,分别如图一的步骤112,114,和116所示。在电视推荐设备的情况中,该显示器306优选为连接该设备的电视显示器并且扬声器308被与该电视显示器集成在一起。
本领域的技术人员将理解,本发明的方法和设备的第一实施方案,用通过一个代理(例如名人)来报告用户偏爱来代替现有技术的现有的和无意义的报告方法。人们有通过名人接受内容推荐的习惯,例如在商业或者脱口秀表演中。将计算机内容推荐者呈现为名人便满足了用户的期望。名人是内容;他们生活在他们所拥有推荐的世界中。通过使推荐者作为名人,消费电子产品能够由内容传送设备转变为真实的内容。
现在将参考图二和图三,讨论在生活方式推荐机器中作出推荐的第二个实施方案,在这里图二描述在生活方式推荐机器中作出推荐的方法和图三描述执行图二中方法的生活方式推荐机器。该方法总地由参考数字200引用,而该机器由参考数字300引用。
在步骤102中,正如图一的方法,由用户简档装置302产生用户简档。在步骤202中,用户简档被一个名人的名人简档所替代,它可以是真实的,虚构的,或者人造的。优选的,在步骤204中名人简档从URL地址或者从另一个外部源经由数据链路310下载到作出推荐的装置304。然而,名人简档也能被内部地存储在作出推荐的装置304上并且能被用户通过屏幕菜单或者本领域内已知的其他设备选择。
在步骤206中由作出推荐的设备304基于名人简档针对一个项目、服务和/或事件作出推荐,例如针对电视节目安排的推荐。在步骤208中,推荐被由任何本领域已知的装置做出给用户,例如报告数字级给用户,它反映了用户赞同该推荐的可能性。
可替换地,正如上述关于图一讨论的,该生活方式推荐设备可以通过步骤108-116向用户报告该推荐。具体地,该名人的视频或静止图象能显示在显示器306上,并且要么扬声器308上伴随的音频消息宣布该名人的推荐,要么也在显示器306上的显示的文本消息宣布该名人的推荐。
本领域的技术人员将理解,本发明方法和设备的第二实施方案,用基于名人简档的推荐来代替基于用户简档的推荐,该用户与该名人简档有特别的关系。计算机代理与人们的关系可以比真实的名人的更好。该关系可以是安全的,但它对个人来说也可能是个人化的。名人可以获得有关用户的信息并且在相互作用中反映这种认知。通过使名人的核心个性保持相同,本发明的内容推荐者能够提供个人化信息并且仍然能够创造对于许多用户的共同体验。
最后,用户信任名人。名人计算机代理也能获得同样的信任。并且信任产生了人们想使用的推荐设备。
本发明的方法尤其适合用计算机软件程序实现,优选地,这样的计算机软件程序包含对应于该方法各个步骤的模块。当然这样的软件能在计算机可读媒质上实现,例如集成芯片或者外围设备。
虽然这里已经显示和描述被认为是本发明的优选实施方案,但是当然,它也可被理解为在不偏离本发明精神的情况下也可在形式或细节上作出多种修正与改变。因此,意欲使本发明并不局限于所描述的和图示的确切形式,但应该被构建为覆盖所有在附加权利要求范围内的修正。
Claims (17)
1.一种在生活方式推荐机器中作出推荐的方法,该方法包括步骤:
基于一个用户的明显的和/或暗含的指示来产生一个用户简档(102);
基于该用户简档针对一个项目、服务和/或事件作出推荐(104);以及
通过一个代理向用户报告该推荐(106);
2.如权利要求1中的方法,其中该推荐为电视节目安排的推荐。
3.如权利要求1中的方法,其中该代理是一个名人。
4.如权利要求1中的方法,其中报告步骤包括显示该代理的视频(108)并且播放伴随的、宣布该推荐的音频(110)。
5.如权利要求1中的方法,其中报告步骤包括显示该代理的静止图象(112)。
6.如权利要求5中的方法,其中报告步骤还包括显示宣布该推荐的文本消息(114)。
7.如权利要求5中的方法,其中报告步骤还包括播放伴随的、宣布该推荐的音频(116)。
8.如权利要求3中的方法,还包括用该名人的名人简档替代该用户简档的步骤。
9.如权利要求8中的方法,其中替代步骤包括从外部源(310)下载该名人简档(204)。
10.一种生活方式推荐设备包括:
基于一个用户的明显的和/或暗含的指示来产生一个用户简档的装置(302);
基于该用户简档针对一个项目、服务和/或事件作出推荐的装置(304);和
通过一个代理向该用户报告该推荐的报告装置(306,308)。
11.如权利要求10中的设备,其中该生活方式推荐设备是一个电视节目安排存储设备。
12.如权利要求10中的设备,其中该代理是一个名人。
13.如权利要求10中的设备,其中报告装置包括显示该代理的视频的装置(306)和播放伴随的、宣布该推荐的音频的装置(308)。
14.如权利要求10中的设备,其中报告装置包括显示该代理的静止图象的装置(306)。
15.如权利要求14中的设备,其中报告装置还包括显示宣布该推荐的文本消息的装置(306)。
16.如权利要求14中的设备,其中报告装置还包括播放伴随的、宣布该推荐的音频的装置(308)。
17.一种在生活方式推荐机器中作出推荐的计算机程序产品,该计算机程序产品包括:
基于一个用户的明显的和/或暗含的指示而产生用户简档的计算机可读程序编码装置;
基于该用户简档针对一个项目、服务和/或事件作出推荐的计算机可读程序编码装置;以及
通过一个代理向该用户报告该推荐的计算机可读程序编码装置。
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