CN1429456A - 动态控制视频和数据传输 - Google Patents

动态控制视频和数据传输 Download PDF

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CN1429456A
CN1429456A CN01809617A CN01809617A CN1429456A CN 1429456 A CN1429456 A CN 1429456A CN 01809617 A CN01809617 A CN 01809617A CN 01809617 A CN01809617 A CN 01809617A CN 1429456 A CN1429456 A CN 1429456A
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CN1218578C (zh
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D·B·金德
L·B·维尔斯
S·莫
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Intel Corp
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Abstract

一种视频和数据分布系统可以解决它的听众属性动态变化。通过接收听众的反馈信息，广播内容自动进行调整。例如，被标识的广播信息和观众选择的节目和辅助数据的信息被用来评定当前积极听众的属性。这种信息可以作为播送系统的反馈信息来调整正在播出的信息属性。

Description

动态控制视频和数据传输
背景技术
本发明大体上涉及发送视频和数据到多个接收器。
目前存在着多种视频发送系统，例如有线发送网络、无线广播网络和卫星发送系统等。象任何一个服务提供商一样，播送系统试图提供给本系统的用户或观众最需要的内容。
但是决定哪些是用户最需要的内容是一个观众人口统计学上的复杂函数。惯例上播送者预测在一周特定的某几天中特定时间里的特定环境下某些统计观众会观看特定类型的节目，而事实上真正的观众人口统计简况变化是非常动态的。精确的预测不总是可能的。
因此，目前需要一个解决途径，通过视频发送系统能更加精确预测和发送当前观看的观众所感兴趣的内容。
附图说明
图1是按照本发明的系统的一个实施例结构的框图。
图2是图1所示按照本发明的一个实施例的接收器中软件的流程图。
图3是按照本发明的一个实施例图1所示节目内容选择器的软件流程图。
图4是按照本发明实施例，根据在任一给定时间当前观众人口统计学，视频和数据节目播出如何改变的示意图。
具体实施方式
如图1所示，视频发送系统10向多个接收者例如接收器26，提供视频内容，视频发送系统10利用传送器24发送信息，传送器例如无线发送网络、有线广播网络或卫星发送系统等。
视频内容最初存放在内容数据库20上。数据库20存放的内容可以转发给内容选择器14。内容选择器14是一个基于处理器的系统，如服务器。在节目传输的过程中，节目内容被元数据22标识，内容文件被元数据标识是为了更易识别观众反馈回来与节目有关的文件。这样，标识提供了一种识别哪些节目是观众感兴趣的方法并使从观众到节目选择器14的信息反馈更加容易。
被标识的内容文件18接着交送给节目选择器14。节目选择器14再根据预定节目单16选择节目内容在系统中进行发送。信息通过传送器24进行发送并为接收器26接收。
接收器26在附着在其上的软件28的控制下把反馈信息提供给观众数据库12。特别地，反馈信息会以回答对节目选择器14提出的有关观众喜欢哪种节目的请求的形式保存。反馈也会包括在各种时间间隔接收器26调谐到的频道的信息。
反馈也可以是节目接收器26响应观众选择的而显示的节目内容的有关信息。例如，节目选择器14提供的内容不仅是节目内容同时还有所谓的辅助数据。辅助数据可以包括观众可选择的附加信息,与节目内容可能相关或无关。例如，辅助数据可能被连接到包含内容或节目的附加信息的因特网的页面上。类似地，辅助数据包括广告信息。辅助数据还会包括节目内容提供者认为观众可能希望接收的其他信息。
观众可以使用接收器26选择这些辅助信息。例如，接收器26可以是一个机顶盒，允许用户使用遥控器点击屏幕上出现的图标。这些图标指示了何种类型的辅助数据对观众而言是可用的。当用户鼠标在图标上点击的时候，屏幕显示变化为访问该辅助数据，操作可以直接通过接收器26或者间接通过象连接到因特网的反向信道频道44来完成。例如，观众会自动导向一个特殊的网站，它包含节目选择器14认为观众想观看的内容信息。
接收器26收集和提供给观众数据库12有关哪种内容被用户实际选择观看的反馈信息。这为有关当前观看观众的人口统计学提供有价值的信息。这些反馈信息用来动态调谐观众数据库12。动态调谐的观众数据库12用来自使发送内容适应当前听众的动态结合属性。
比如在工作日，特定城市的听众可能由基于家庭工作的人员组成。然而，如果这些城市经历了一场暴雪，学龄儿童观众会不同寻常地在白天时间里大量观看。在这种情况下，系统10会检测到这种当前观看观众观看习惯的变化。节目选择器14会自动改变已定节目单16，以提供更能够吸引当前积极观看的统计观众的节目内容。
附着在接收器上的软件28接收按照本发明实施例图2中如块30所示的内容。这些内容会在观众的接收器26上显示，如块32所示。接收器26接着被访问来检测和储存(块34)观众对大量的刺激比如包括辅助数据和相关的图标的反映。另外，系统会对发生在接收器26上当前的其他活动进行检测来获得对当前活跃观众的了解。有关用户的选择信息和其他的活动被接收器26编辑和传输，如块35所示。
软件28可以是接收器26比如机顶盒上所带有软件的一部分。它也可以以程序脚本的形式，在观众的赞同下，从内容选择器14下载到接收器26。
按照本发明实施例如图3所示，内容选择器14上的内容选择软件36，可以从观众数据库12上接收观众数据，如块38所示。选择器14可以利用这些信息来自动动态地调节预先建立的人口统计学轮廓设定。
接收到的观众数据以元数据的形式从伴随着播送内容的标识得到。元数据标识从返回频道44由接收器26返回到观众数据库12。元数据指示观众实际上观看到的作为节目或者辅助数据的内容。这种反馈用来得到动态变化的人口统计学图形，如块40所示。
基于改变的人口统计学图形，不同内容的文件被选择播送，如块42所示。换句话说，正在播送的节目或附属数据广播可以被改变以适应当前观看观众的要求。被改变的内容接着被内容选择器14通过传送器24传送到接收器26，如块44所示。
在向大地理区域的听众广播的系统10中，内容会为整体听众而改变。但是，在另一实施例中，广播内容会为部分而不是整体的地理区域做改变。
图4示意地展示了本发明一个实施例中内容是如何被改变来适应全部的或局域的人口统计学中的动态变化。图4的顶部，三个节目文件50a，50b和50c提供数据给节目A、节目B、节目C。比如每个节目都可以作为新闻广播部分播送。每个节目文件50还可以有附加的文件，如52，54，56所示。附加的节目可以迎合特定人群的需要。这样，基本的节目文件50可以提供了解一个新闻事件的基本信息。由增加的节目文件52，54，，56代表的扩充内容可以根据当前构成活跃观众的人口统计有选择的增加到基本节目50中。
如图4的底部所示，内容选择器14根据观众人口统计属性提供广播节目表58。比如，节目表58由在62所示的三种不同的人口统计简况和在60所示的四个不同的时间构成，时间1在不考虑观众人口统计的情况下，播送节目A。时间2对于观众人口统计类型1的情况下，附加节目52a和54a可以播送。对于人口统计类型2或3，节目B在时间2开始。类似的，在时间3和人口统计类型1的情况下附加节目文件56a可以播送，随后节目C播送。在这种情况下，节目B被忽略，因为它不是当前积极听众感兴趣的。
在人口统计类型2的情况下，附加节目文件56a和节目B被跳过，广播内容迅速转向故事C。相似的，如果人口统计类型3处于激活状态，附加文件52b补充在节目B后播送，接着是节目C。这种情况下，附加文件52c补充到节目C后。
这样，在一个实施例中，主要的节目被分配给定的足够的时间，附加节目被分配到短时间里，因此如果附加节目被选中，给定量的附加节目就会被选择完成由节目文件50占用的可提供的时间间隔。另外，由于节目表不是特别的敏感时间，选择的节目占用时间加起来不等于最初时间是无关紧要的。
例如，工作日的午间新闻通常会适应家庭工作的听众。但是当反馈显示典型听众已经改变，节目就会改变。例如，一个地理区域的大雪会造成学校关闭导致学龄观众的人数增加。与当地娱乐有关的新闻段会改变为与儿童感兴趣的娱乐相关的节目段。
这样，按照本发明实施例，实时广播信息通过视频发送系统可以被动态调整。特别是基于当前统计的积极观众组成进行广播内容动态调整。在本发明的一些实施例中，初始观众人口统计假设被用来控制广播内容。这个假设会根据接收到的实际的观众反馈信息而进行调整。反馈信息包括观众选择了何种频道，何样的辅助数据，观众观看不同节目的时间以及通过返回频道44提供的其他信息。可选择地，在一个双向传输系统24，信息通过同一传送器回传，它被用来为接收器26提供内容。
本发明描述了有限的几个实施例，本领域的技术人员将知道在此上得出的很多改进和变形。在本发明的实质精神和范围内的所有改变和变形都是受所附权利要求保护的。

Claims (26)

1.一种方法包括：向多个观众播送节目内容；
从那些观众接收实时的反馈信息，该信息指示当前正在接收所述广播的听众人口统计；
并基于动态广播人口统计情况自动改变广播的内容。
2.根据权利要求1的方法，其特征在于，播送内容包括与辅助数据一起播送节目。
3.根据权利要求1的方法，其特征在于，播送内容包括播送多个视频文件，该视频文件包含有识别那些文件的标识。
4.根据权利要求3的方法，其特征在于，接收实时反馈包括以关于由多个观众实际选择观看内容的标识形式接收信息。
5.根据权利要求4的方法，其特征在于，接收实时反馈包括接收关于观众选择观看的内容的信息和指示当前接收该广播内容听众人口统计的其它信息。
6.根据权利要求5的方法，其特征在于，播送内容包括与辅助数据一起播送节目，并且接收实时反馈包括接收关于观众选择观看的辅助数据的信息。
7.根据权利要求1的方法，其特征在于，接收实时反馈包括通过返回频道接收反馈。
8.根据权利要求1的方法，其特征在于，播送内容包括：通过数字分配网络播送节目和辅助数据。
9.根据权利要求8的方法，包括通过所述的分配网络接收所述的反馈信息。
10.一种产品，包括一个能存储指令的介质，该指令能使基于处理器的系统执行如下操作：向多个观众广播节目内容；从那些观众接收实时的反馈信息，该反馈信息指示当前正在接收广播的听众人口统计；并基于动态广播人口统计的状况自动改变广播内容。
11.根据权利要求10的产品，进一步存储还能使基于处理器的系统广播带有辅助数据的节目的指令。
12.根据权利要求10的产品，进一步存储还能使基于处理器的系统播送多个视频文件的指令，其中所述视频文件包含识别那些文件的标识。
13.根据权利要求12的产品，进一步存储还能使基于处理器的系统以关于多个观众实际选择观看内容的标识形式接收实时反馈的指令。
14.根据权利要求13的产品，其特征在于，接收实时反馈包括接收关于观众选择观看内容的信息和指示当前接收广播内容听众人口统计的其它信息。
15.根据权利要求14的产品，进一步存储能使基于处理器的系统播送带有辅助数据的节目并接收关于由观众为观看选择的辅助数据的信息的指令。
16.根据权利要求10的产品，进一步存储还能使基于处理器的系统通过返回频道接收反馈的指令。
17.根据权利要求10的产品，进一步存储能使基于处理器的系统通过数字分配网络播送节目和辅助数据的指令。
18.根据权利要求17的产品，进一步存储能使基于处理器的系统通过所述的分配网络接收所述的反馈信息的指令。
19.一种系统包括：一个基于处理器的装置；与所述基于处理器的装置相结合的软件，能使所述基于处理器的装置向多个观众播送节目内容，从所述观众接收实时的反馈信息，该信息指示当前正在接收所述广播的听众人口统计；并基于该动态广播人口统计的状况自动改变广播内容。
20.根据权利要求19的系统，其特征在于，所述的装置是一个服务器。
21.根据权利要求20的系统，其特征在于，所述的服务器耦合到因特网。
22.根据权利要求21的系统，其特征在于，所述的装置播送带有辅助数据的节目。
23.根据权利要求19的系统，其特征在于，所述的软件使所述装置播送多个节目文件并且所述装置能运用标识识别所述节目文件。
24.根据权利要求19的系统，其特征在于，所述的装置是一个数字广播装置。
25.根据权利要求19的系统，包括一个耦合到所述装置的传送器，所述传送器向所述观众播送听述节目内容并从所述观众接收所述反馈信息。
26.根据权利要求19的系统，包括一个耦合到所述装置的传送器，所述传送器向所述观众播送所述节目内容，所述系统还包括一个从所述观众到所述装置的返回频道来接收来自所述观众的反馈。
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