CN1376997A - Bidirectinoally coupled electronic commerce system - Google Patents
Bidirectinoally coupled electronic commerce system Download PDFInfo
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Abstract
A bidirectional matched electric commerce system features that the bidirectional index technique is used to match the supply information with requirement information, and the information extension using superlink, information aid on-line instantaneous negotiation, and directional feedback functions are integrated in it.
Description
The present invention relates generally to technical fields such as computer network, is specifically related to technology such as internet, data retrieval, computer software, instant messaging and database.
Along with popularizing rapidly of internet, people obtain and the ability that diffuses information is strengthened greatly, and the eCommerce Solution of Chu Xianing makes the situation that can finish transaction that stays indoors become a reality to a certain extent on this basis.But investigate present eCommerce Solution, except the bottleneck problem aspect logistics and payment, also have many unsatisfactory parts aspect the information communication of both sides of supply and demand.
Present e-commerce system has " e-commerce website ", " supply and demand information bulletin website " and is " the trade at competitive price website " of outstanding feature with second-hand article trading.Wherein the former information processing manner is: businessman sets up a web site, product information is deposited in Relational database, provide the product query function to the consumer, the consumer can search own required product (service) by key word or split catalog mode after entering this website, enters the order link after choosing; Both information processing manners of back do not have the different of essence with the former, just according to parties to being divided into mutual incoherent two classifications: one type is that the supplier issues information provision and attracts demander to respond, another kind of type is the response that demander issue demand attracts the supplier, and " trade at competitive price website " also introduced the mechanism of bidding in concrete transaction.
In actual applications, above-mentioned electronic commerce information processing scheme existing questions has:
One, can not provide two-way information service, the problem of both sides of supply and demand information asymmetry is very outstanding.
System only provides the information matches service to the side in supplier and the demanding party, and the information work that the opposing party paid only has less repayment.At e-commerce website, after demanding party proposes query requests, system can be it, and to match qualified product (service) information selective, but for the supplier, remove nontransaction reaching, otherwise which potential customers is system can't know and once express the demand purpose to this product (service), thereby can't take corresponding specific aim or personal marketing measure in view of the above, so just caused demanding party to understand concrete product (service) to a certain extent, and the supplier does not understand the information asymmetry of concrete demander.Supply and demand information bulletin website and trade at competitive price website and top situation are also very similar, system can be confession (asking) information of tenderer's issue and brings numerous asking (confession) information, but submit to the bidder of bid information can't obtain other informations on bidding that are complementary with its bid information, bidder thereby be difficult to rely on same information work amount to have more choice, so between bid person and bidder, just formed the asymmetric of information, done a large amount of repeated information works and will overcome this asymmetric bidder of need.The information asymmetry of the both sides of supply and demand that unidirectional information service caused, make the efficient of side's information work wherein very low, and this situation also can influence the opposing party's information efficiency conversely, reason clearly, for reasons such as inertia or times, the side that information efficiency is lower does not often make a response to the opposing party's information, and this has just reduced the information communication of both sides of supply and demand and the chance of understanding mutually to a certain extent, thereby is unfavorable for implementing according to qualifications of trading activity.
Two, can not realize dynamic queries to information.
Information inquiry one side only can obtain the Query Result by the current time after submitting query requests to, and if the new match information that increases after seeking out then needs to re-enter querying condition to repeat operation in the past, wastes time and energy.
Three, shortage is to the value-added service of relevant information.
In the real trade activity, supplier's business decision and the buying of demanding party decision-making all need concrete demand information and information provision are carried out finishing analysis, also need the support of relevant information (as market conditions, shopping guide, demand analysis etc.) simultaneously.But present supply and demand information processing scheme can't provide the value-added services such as statistical study to specifying information because the limitation or the information format of Technical Architecture are owed characteristics such as standardization.
Four, the communication means of both sides of supply and demand are abundant inadequately.
Present e-commerce system can not provide the direct communication means of convenient and efficient, thereby is unfavorable for the mutual understanding of both sides of supply and demand and making of trade decision.
Five, a side who openly releases news suffers the harassing and wrecking of junk information easily.
This situation is apparent in view in supply and demand information bulletin website and trade at competitive price website, a because side the external full disclosure of information, all see that the people of this information can send information to him, so just be difficult to the matching of guarantee information, even exist because of receiving the negative consequence that flame brings.
At the above-mentioned state of the art, the objective of the invention is to provide one can realize supply and demand information bidirectional coupling and mate the e-commerce platform that both sides fully link up, make each demand (supply) person all have an opportunity to become the center of many services of being paid close attention to of receiving information, demand (supply) person has an opportunity to obtain effective corresponding informance of a large amount of strict couplings when each bar information that system is submitted to is sending to the counterparty, coupling with demand and supply information is prerequisite and tie, demander can be carried out convenient effective communication and exchange with the provider, finally finishes transaction.The present invention to the concrete effect that supply and demand two sides will realize is:
Make the demander of product or service break away from the loaded down with trivial details work of the information of searching everywhere, the concrete information provision and the information for supporting some decision (knowledge of goods, third party's evaluation and test and the information such as price quotations that generate according to concrete information provision) that only need to submit to the demand information that meets call format just can obtain being complementary, on this basis, demander can relaxedly and rapidly " be got a good buy by shopping around ", and realizes rational buying by relevant information.
At supplier's one end, the information provision that supplier submitted to can be had the demander of this type of demand purpose to know by each, all these potential customers' relevant information also will be supplied merchant's understanding simultaneously, and the specifying information of being received also can generate statistical data analysis automatically through the processing of system of the present invention, and supplier can take further marketing methods in view of the above.
Below in conjunction with accompanying drawing implementation of the present invention is described.
" accompanying drawing 1 " is the hardware facility synoptic diagram that the present invention is rely and moved;
" accompanying drawing 2 " is a simplified model of system work process of the present invention, expressed the basic ideas of the technology of the present invention implementation method;
" accompanying drawing 3 " described the basic structure and the logical relation of the functional module of system of the present invention;
" accompanying drawing 4 " is the groundwork process flow diagram of system of the present invention.
One, system's summation
Shown in " accompanying drawing 1 ", system of the present invention relates to " database server (101) ", " webserver (102) " and hardware facilities such as " client device (103) ".Wherein, " database server (101) " and " webserver (102) " can directly be communicated with or by network-in-dialing, both sides of supply and demand employed " client device (103) " can be passed through network (104) and be connected with " database server (101) " or " webserver (102) ".
In " accompanying drawing 2 ", " first ", " second ", " third ", " fourth " are represented different demanders respectively, " A ", " B ", " C ", " D " represent different providers respectively, and " ▲ ", " ■ ", " ◆ " expression comprise standardization and define the product of speech (service) information.Both sides of supply and demand at first generate supply (demand) information that meets call format according to situation separately and submit to system of the present invention, after system receives, requirement according to default setting or supply (demand) side, to define speech according to the standardization that wherein comprises to the information of being included retrieves and brings together, thereby can form the message block of strict coupling, the result is that each bar information that the supply and demand two ends are submitted to has also sent to match party when obtaining match party information, then, " first ", " second ", " third ", " fourth " and " A ", " B ", " C ", demanders such as " D " also can rely on the information matches relation further to link up and exchange with the provider, up to finally concluding the transaction.
The functional structure of system of the present invention is shown in " accompanying drawing 3 ".Native system adopts the Technical Architecture of the basic equity of supply and demand both direction, applying portion comprises " information input ", " information is brought together ", " the autonomous interchange " and " order of product (service) " four big functional areas, infrastructural support partly comprises " operating system " and " data base management system (DBMS) ", the management slave part has " user management " function, the basic data support that also has " demand database ", " supply database " and " customer data base " to move as system in addition.Wherein, " information is brought together " functional areas can be divided into " information is included ", " information matches " and several functional modules such as " information assistants " again, and " the autonomous interchange " then comprises " instant negotiation " and " orientation feedback " two functional modules.
According to specific design of the present invention, described Bidirectinoally coupled formula e-commerce system is with integrated use " C/S (client software/database server) " and " B/W/S (browser/webserver/database server) " two kinds of data application models.The related most of function of system all can use wherein any application model to realize, wherein " instant negotiation " function must have the client software support of special use of the present invention to realize.Mainly be that example is introduced technical scheme of the present invention in this instructions,, only need on this basis client software to be replaced with browser, and the introducing webserver get final product for the B/W/S pattern with the C/S model.
Two, system decomposition
Below in conjunction with " accompanying drawing 3 " and " accompanying drawing 4 " each functional module is elaborated.
1) information is thrown in
Information is thrown in function and is comprised " generation of information " and " submission of information " two parts function.The generation of information can be finished at client software, and the submission of information then can be connected with the network of server by client and realizes.
The information relevant with this function comprises " demand information " and classifications such as " information provisions ".
The standard format of demand information given to this invention comprises following several contents:
1. classification; 2. product (service) classification; 3. product (service) title; 4. brand; 5. model; 6. price; 7. characteristic; 8. place; 9. time; 10. mode.
Above 10 contents be divided into four levels, anterior layer limits the context of back layer.Wherein, the 1st is ground floor, comprises three options: clear and definite type, fuzzy type, combined, select to determine for demander; The 2nd is the second layer, three kinds of selections corresponding to ground floor, concrete option content is unicity product (service) item name (as household electrical appliances, communication, image, computing machine etc.), purpose item name (as vacation tourism, kith and kin's party etc.), functional item name (required as daily life, IT solution etc.), selects definite for demander; The 3rd is the 3rd layer, is filled in by demander oneself; The 4-10 item is the 4th layer, wherein the 4-9 item is filled in by demander oneself, " price " item is filled in ceiling price, " characteristic " item is filled in the individual character preference of this product (service) or function expectation, " place " item is filled in acceptable transaction ground, " time " item refers to the term of validity of this demand information, and the 10th comprises " online transaction ", " as seen " and " all can " three options, for the demander selection.7. demander some content in as the case may be can default the 3rd layer, and can be the 6., choose primary an of conduct, reference when for system specifying information being sorted in.
For guaranteeing the demander standardization of fill substance voluntarily, under the condition that network connects, the present invention can provide the function of filling in help.Demander is by actuator-activated a certain items of filling in such as mouses, make it to enter and treat input state, can enable help function then, client will be connected with server end, submit to this to fill in item every content information before, server end will call relevant reference vocabulary in view of the above and return client, and demander can be finished filling in this content with reference to filling in or directly clicking.
The data structure of the every content of demand information comprises " heading message " and " detailed description " two parts, " heading message " part can comprise " simple and clear word content " and " the implicit link information " related with " detailed description ", and " detailed description " part then is the particular content that " heading message " linked.1st, 2 are not had detailed description, every to other, demander can decide whether add detailed description in its sole discretion, and detailed description can generate temporarily, also can use webpage or the file of having deposited in (in the database of non-native system) on the network, latter event need indicate its network address.For not default content item, if " heading message " do not stipulate particular content, and attached detailed description, need in heading message, fill in " remarks " printed words.
The standard format and the demand information of supply information given to this invention are identical, difference only is that some projects need fill out the particular content difference of choosing: " price " need fill in floor price, the technical indicator and the characteristics of " characteristic " description product (service), how long " time " explanation can finish supply after receiving order.
The present invention also has the following concrete regulation for information format:
All information must indicate supply and demand character;
All the elements item of clear and definite type supply information all must not be default;
" product (service) title " item of clear and definite type demand information can not be default;
Fuzzy type and combined supply information only can default according to circumstances " models " and " time " item;
" characteristic " item of fuzzy type and combined demand information can not be default;
" classification ", " product (service) classification ", " place " and " mode " do not made an amendment then be considered as default value;
The primary item of demand information is not done setting then be considered as default value.
Demand (supply) information just can be submitted to system by network after generating.
2) information is included
The server end of system of the present invention will be carried out following steps after receiving supply (demand) information:
1. at first judge information attribute (demand or supply), if demand information then continues following steps;
2. fox message form, as do not meet and then return failure information, as meet then continue below step;
3. according to information submission person's register name " heading message " part of this information being stored in submission person's register name is to become historical record under the data directory of sign, generates the newly-increased attribute of current time keeping as this information simultaneously;
4. check then whether the projects in " heading message " attach the particular content (dated link network address does not belong to particular content) that " detailed description " arranged, if have then to set this content is deposited in ad-hoc location, and make corresponding heading message and this position set up linking relationship according to system default;
5. system provides the information sequence number of unique identification for this information, and registers in the functional module of " instant negotiation " with this sequence number;
6. then according to " classification ", " product (service) classification " and " product (service) title " of this information, in chronological order " heading message " part of this information is included under the corresponding data catalogue for the matching inquiry inquiry, if " product (service) title " still not having this information in the database and defined then partly deposited " heading message " of this information wherein after corresponding " product (service) classification " time newly-built this catalogue;
7. return the sequence number of the information of including success and the information of submitting to client, and ask response to be matched such as information submission person.
Through top several steps, for demand information, the work of including is just all finished.For supply information, 1., 2. system will carry out following steps the between the step:
A. check that this username claims whether to have idle " information bit " (concrete concept can referring to " supply management " part of this instructions), if any then skipping to for the 2. step, if step below then continuing;
B. return the information of " information bit uses up " to client, return this username simultaneously and claim the current information list that is in issued state;
C. the provider will be faced with two alternatives, and the one, from information list, choose the supply information of respective numbers to submit to system-kill vacateing information bit, the 2nd, temporarily abandon newly submitting to the issue of information, " supply management " function is gone in redirect, applies for new information bit;
D. the supply information of system-kill provider appointment.
Get back to the said 2. step operation in front then, finish up to including.
3) information matches
The information matches function comprises to the coupling of concrete supply and demand information with to the coupling of associated ancillary information.Information matches mainly realizes by retrieval technique, can or directly ask because of the submission of information to trigger.
After the information that acceptance system demand of the present invention (supply) person submits to, will enter matcher automatically, comprise " retrieval " and " ordering " two Main Stage.
Information retrieval adopts the multinomial screening technique under three grades of (or secondary) catalogues.Clear and definite type information is three grades of catalogues, and fuzzy type and combined information are second-level directory, specifically referring to " infrastructural support " part of this instructions.System at first finds corresponding data directory according to contents such as the classification of " heading message " of submission to information and titles, then according to every content of the 4th layer in " heading message ", all information under this catalogue are screened item by item, the particular item title content belongs in full accord or comprises with involved partaker and is considered as this coupling, with the scope of preceding paragraph results of screening as consequent screening, and the like, finish up to each content item screening.For default situation is arranged, be considered as meeting matching condition and enter result for retrieval.
After retrieval finishes, system will sort to result for retrieval.The method of ordering is as follows:
Check at first whether institute's submission information has defined " primary ", if definition is arranged, then compare " primary " corresponding content of each information in the result for retrieval, this content and institute's submission information are approaching more, and it is forward more to sort.The principle of assessment degree of closeness is: if important item headed by " price " item, supply price low more (or demand price is high more) is considered as approaching more; Important item headed by " if characteristic " item, institute's characteristic that requires is default few more for approaching more.Primary the identical information of degree of closeness is arranged according to random fashion.
If not definition of institute's submission information " primary ", then at first relatively each information is to the default situation of search terms, and default few more, it is forward more to sort.Then the identical information of default situation is carried out price and characteristic relatively successively, comparison principle is same as described above, first comparative price, and the identical person of price is comparative characteristic again, and characteristic is the employing random fashion of indifference also.
Generate information list after ordering is finished, return client, in the respective regions demonstration of user interface, pageable shows.
4) information assistant
Information assistant comprises function that associated ancillary information is provided and the function that concrete supply and demand information analysis is handled.The user can enable information assistant function after submitting demand (supply) information to.
Supplementary is meant shopping guide's category informations such as " general knowledge of goods ", " product testing ", " comment of experts " for demander; Be meant the information material of " demand analysis ", " market study " aspect for the provider.Supplementary is put generation in order by the staff, deposits under corresponding product (service) catalogue, and the user can call at any time and check the supplementary relevant with its submission information.
To the analyzing and processing of concrete supply and demand information,, be that system generates automatically according to time point historical data and current data at the price trend of corresponding product that demand information provides (service); At provider's one end, can provide the real-time monitoring of the price trend of product of the same race (service), product of the same race (service) price quotations, the statistical study of the current demand information corresponding (can in conjunction with the personal characteristics of demander) with specific supply information.Its implementation procedure is calling and handling related data.
5) instant negotiation
" instant negotiation " function be with the instant messaging technology as basic support, " instant negotiation " plug-in unit that client must be equipped with special use of the present invention just can use.
" instant negotiation " function is that system provides at the supply that is in issued state (demand) information, and every information all has independently rights of using, with its sequence number as identification with distinguish.Particular user can be realized by dual mode the right to use of customizing messages " instant negotiation " function:
A. can directly enable after the user lands with its register name and corresponding password any oneself submit to be in " instant negotiation " function of the information of issued state;
B. the user opens " instant negotiation ", is login name with the sequence number of customizing messages, and above-mentioned password also can be enabled " instant negotiation " function of this information as landing password.
Two kinds of rights to use, the former has precedence over the latter, and when the multi-user enables " instant negotiation " function of a certain information in two ways simultaneously, system will assert that the former effectively refuses the latter.
The concrete use of " instant negotiation " function is divided into the negotiation of waiting for match party and initiatively consults two kinds of situations with match party.For situation about wait for exchanging, the user can enter waiting status after enabling " instant negotiation " function of one or more information, and the match party of the information of choosing can be consulted with this user at any time immediately.After match party and this user initiatively consult, the sequence number icon of match party will appear at the respective regions of this user interface, and this user can trigger this icon and its dialogue at any time or check corresponding data.In addition, for avoiding the Communicator too much to have more visitors or business than one can attend to, can in the match information tabulation, select to be willing to one or more information of interchange with it, click " setting of negotiation scope " function, relevant information will be committed to server end, the sequence number of the match information of being chosen will be recorded under the information sequence that wait for to exchange number, wait that the exchange status of consulting sequence number also changes into limiter stage.
For situation about initiatively consulting, basic step is as follows:
The user lands with the login name title;
In the match information tabulation of customizing messages, a selected match information (its " instant negotiation " function must be in initiate mode) is clicked " instant negotiation " function and is triggered the negotiation request;
System checks at first according to request whether the other side's negotiation state is limiter stage, if do not add restriction, then sets up the dialogue association for both sides, both sides' sequence number icon enters the respective regions at the other side interface respectively, both sides enter dialogue state, if restricted, step below then continuing;
The applicant information sequence number is checked whether in the negotiation range list of the other side's sequence number by system, if therein, then to set up dialogue related for both sides, as if not existing, then returns refusal information.
6) orientation feedback
The orientation feedback function is meant the non-instant information communication that the both sides of supply and demand of coupling are independently carried out.The specific implementation process is as follows:
After the user lands with legal identity, in the match information tabulation, select one or more information;
Click " feedback " function, client software calls the file editting function, and the user is input header information therein, and particular content can directly be imported, and also can adopt the form of pasting annex, or directly related web page and heading message be set up linking relationship;
Click " submission " function then in editing machine, client is connected by network with server end submits relevant information to;
System of the present invention is the fox message form at first, and the no title person will not receive, and returns failure information;
If form meets, then include this information, heading message and particular content are deposited in respectively under the associative directory of feedback person's prime information, and heading message also will copy in the feedback tabulation of match party simultaneously;
After match party is consulted feedback information, can feed back this feedback information, implementation method is same as described above again.
7) order of product (service)
Use current correlation technique and method, just can realize product of the present invention (service) ordering function.
Subscription procedure to product (service) is as follows:
Demander is selected match information in the match information tabulation, click " order " function can enter the order interface to this product (service);
Ordering the interface, the user can confirm or contents such as definite product quantity, the modes of payments, method of delivery and place, submit to system then;
The relevant personal information that this user will call in system generates product (service) order together with ordering information;
Sequence information will be delivered to delivery service merchant and provider, return confirmation to this user simultaneously, and increase corresponding data item in its historical record.
5) user management
User management is meant to the management of behaviors such as user's registration, cancellation with to the maintenance of users personal data.
Nature person and Fa possess the registration condition of system of the present invention per capita, but identity must be true, and a nature person (legal person) can only register a register name.
What username claimed obtains.Nature person (legal person) submits application for registration to system of the present invention, audit was (for guaranteeing the authenticity of its identity after server end received application materials, can cooperate the audit means outside the network data transmission), after the affirmation, this nature person (legal person) can obtain effective username and claim and access to your password.Simultaneity factor will be set up data directory and the disk storage space that is called sign with username for demander for this user in database, be used to deposit consumer's personal information and relevant historical record in the future.
The user just can enjoy the respective services that system of the present invention provides at demander after obtaining register name.And this user then must sign service agreement and application " information bit " with system operator if want to possess provider's qualification." information bit " is meant at the disk storage space of putting a supply information for the databases of matching inquiry.
Nullify.Cancellation is meant the register name of cancellation registered users and deletes its data information in the customer database, is divided into " kick out " and " nullifying voluntarily " two kinds of situations." kick out " is for the user who does not possess provider's qualification, refers to that system does not reach the cancellation behavior that certain time limit etc. is former thereby automatically perform because of this user uses the service of system of the present invention.The user who has information bit will lose provider's qualification automatically after the information bit term of life finishes." nullify voluntarily " and be meant that registered users requires the cancellation behavior of its register name of system-kill owing to other reasons.
The maintenance of users personal data comprises the renewal of individual subscriber data and the renewal of user's historical record.The user has the renewal authority to personal information, except that being similar to data that title (title of name or legal entity), identification card number (comprising information such as sex, age) etc. show consumer's true identity must not change, other personal considerations' explanations can be landed that the back is autonomous revises by demander with legal identity; To the renewal of user's historical record then by system according to demand person's corelation behaviour finish automatically.
6) maintenance of information
Maintenance of information comprises the modification of submitting information to and deletion.
The authority of submitting information correction to is submission person.Basic process is: after the user lands with legal identity, access its historical record, the information of choosing desire to revise, can make amendment to " heading message " part of this information and " detailed description " part of depositing in the native system database, after finishing, modification submits to system, system will increase a fresh information to revise the back content in this user's historical record, and the time term of validity end up till now of mark prime information, and the database that content enters for matching inquiry after revising simultaneously covers prime information.
Deletion to information that the user submits to is divided into two kinds of situations: system deletes automatically and the user independently deletes.Automatically deletion for demand information be meant system according to demand information time attribute the term of validity by the back from for this information of deletion in the database of matching inquiry, for supply information be meant provider's information bit to after date from for this information of deletion in the database of matching inquiry.Autonomous deletion is meant that in the term of validity of submission to information demander is because other reasons lands the deletion behavior that take this information the back with legal identity.
Customizing messages is by from for after the deletion in the database of matching inquiry, and its pairing sequence number also will be removed from the service list of " instant negotiation " function automatically, and the user can not rely on this sequence number to use " instant negotiation " function.
7) infrastructural support
This part is mainly born the linking coordination and the basic-level support of each concrete function of system of the present invention, specifically comprises " operating system ", " data base management system (DBMS) " and Relational database.
Wherein, " operating system " is to bearing the management coordination of each application program and the control and the realization of network service.
" data base management system (DBMS) " can carry out unified management to Relational database, provides the structure of database definition language definition database, definition integrity to retrain, define user right etc.; The operation of data manipulation language (DML) realization to database is provided; Carry out the concurrent control of security, integrity control and multi-user, multitask etc.; And provide and operating system between interface and and the user between interface.
Basic data can be divided into three big databases by data character: customer data base, demand database, supply database.
The basic structure of deposit data claims to separate according to username in the customer data base.Demand database and the structured data repository of supplying with in the database are then deposited with the tree-shaped list mode of three grades (secondarys) according to the level characteristics of demand (supply) information content item, are classification catalogue, product (service) classification catalogue, product (service) title catalogue successively.Then there be not " product (service) title catalogue " for fuzzy type and combined information.
From top explanation to technical scheme as can be seen, the present invention has compared the following advantage with other e-commerce systems at present:
The present invention when guaranteeing the insufficient information amount, has also satisfied the needs of machine arithmetic and processing by the standardized designs to demand (supply) information well.
The present invention has adopted the both sides of supply and demand Technical Architecture of equity fully innovatively, make the supply information that is complementary and demand information search condition and Query Result each other, be that each bar is supplied with (demand) information and both served as the search condition that a side obtains match information, become the Query Result of match party again, thereby guaranteed supply and demand coupling both sides' mutual understanding.So just brought the benefit of three aspects at least: improved information efficiency; Alleviated the problem of both sides of supply and demand information asymmetries; Realized the two-way interaction of ecommerce.
The present invention passes through the strictness coupling of demand (supply) information under closed state, greatly reduce the possibility of generation information impurity, and information assistant's function that system of the present invention provides has also reduced the workload of user for information processing to a great extent.
The present invention is prerequisite and tie with the standardized information that the user was submitted to, organically merge three-dimensional supply and demand and linked up means, functions such as the information that comprises automatic coupling based on two-way search, hyperlink is extended, coupling both sides' online instant negotiation, feedback and feedback again, this just provides convenient effective technical support for both sides of supply and demand optimization trade decision.
The present invention both had been suitable for the purchase and sale behavior between businessman and consumer, also was suitable for businessman with trade between businessman and cooperation.Further specify below in conjunction with embodiment.
Embodiment one: the purchase and sale behavior between businessman and consumer
At demand one end, certain consumer's desire is bought a digital camera, and the he or she knows little about it to this product.This consumer can fill in the demand information that meets call format after becoming the registered user of system of the present invention.The particular content of heading message can be " 3000 yuan of (sky) Beijing of clear and definite type image sound equipment digital camera (sky) (sky) 10 days all can ", the meaning of heading message be this user think purchasing price at 3000 yuan with interior digital camera, transaction ground should be in Beijing, internal information was effective in 10 days, and online purchase and the on-the-spot mode of buying all can be accepted.Simultaneously, the user can be set at " sky " by top mode to " characteristic " item because of product is not understood, and also can be set at " remarks ", and additional " detailed description " part, uses expectation and the preference of the language explanation of oneself to this product fully.
Supplying with an end, after certain digital camera dealer becomes the registered user of system of the present invention, can submit the supply information of specific product to, content such as certain bar supply information title division is: " clear and definite type ", " image sound equipment ", " digital camera ", " Kodak ", " DC215 ", " 1000k 4M ", " 2800 yuan ", " Beijing ", " 2 hours ", " all can ", the meaning is that the price that this provider can 2800 yuan provides " Kodak DC215 " digital camera, the resolution of camera is mega pixel, video memory is 4M, through the campsite is Beijing, receive and confirm an order and to finish delivery in back 2 hours, online and two kinds of buying patterns of StoreFront can be provided.Simultaneously, each header entry can describe part in detail by adding with modes such as related web page link, further checks for demander.
After the information that acceptance system supply and demand of the present invention two ends are submitted to, through coupling, above-mentioned two information will enter respectively in the other side's the match information tabulation.
Afterwards, the provider can feed back consumer's demand information, such as purchasing recommendation targetedly etc., the consumer then can check the comsuption guide category information that native system provides easily when obtaining match information, after comparing in many ways, can satisfying personalized information requirement with the online negotiation of provider.After both sides fully linked up, the consumer then can use the ordering function of system of the present invention to finish if this product is bought in decision.
Embodiment two: the service cooperation between businessman and businessman
At demander one end, the implementation information construction is prepared by a traditional forms of enterprises, but lacks the relevant talent and to the basic understanding of IT market.After becoming the registered user of system of the present invention, can issue demand information.The content of title division can be: " fuzzy type ", " informatization ", " Web Hosting ", " sky ", " enterprise web site ", " 50,000 yuan ", " remarks ", " Beijing ", " 20 days ", " scene ", the meaning is that the Web Hosting service is sought by this enterprise, it is 50,000 yuan that maximum prefetch is calculated, specific requirement can be checked remarks, business location is in Beijing, wish to determine the service provider in 20 days, need interview to determine cooperative relationship.
At provider's one end, there is very strong IT service ability in a network technology company, does not know who is potential customers but suffer from.After becoming the registered user of system of the present invention, can issue supply information.The title content of certain supply information can be: " fuzzy type ", " informatization ", " Web Hosting ", " (exabyte) ", " enterprise web site ", " 10,000 yuan ", " remarks ", " Beijing ", " sky ", " scene ", the meaning is that the said firm can provide enterprise-oriented Web Hosting service, trigger price is 10,000 yuan, company management ground is in Beijing, and cooperative relationship need be spoken face to face definite.
Above-mentioned supply and demand information is after system matches, and both sides can understand mutually and further link up the back and determine cooperative relationship.For both sides, only need submit an information to, just have an opportunity to obtain the corresponding informance of a large amount of strictness couplings, and discuss on extensive issues with easy way with the counterparty, can increase work efficiency greatly, and avoid wasting the meaningless time because of the selection deviation of service provider (or target customer).
Embodiment three: businessman utilizes the marketing activity of native system
Be example with the digital camera dealer in " embodiment one " still, its product of selling also has the digital camera of multiple brand and model except that " Kodak DC215 ".Because this type of technological element of a product is higher, need provide sufficient pre-sales consultancy service to the consumer.This dealer can issue the digital camera product information of its all different brands and model in system of the present invention, can utilize functions such as instant negotiation to exchange with the consumer that the demand purpose is arranged afterwards.
This dealer can organize several sales forces to be responsible for the on-line consulting of each product.Every sales force can be responsible for a or many moneys product, enables instant negotiation function with corresponding supply information sequence number respectively, waits for the on-line consulting of the demander of information matches or initiatively gets in touch online demander and inquire whether want help.In this way, can make between businessman and consumer exchange more convenient effectively, and greatly improve the service ability and the affinity of businessman.
Claims (9)
1. e-commerce system is characterized in that:
Standardized supply information and demand information form have been introduced, adopt two-way retrieval technique to mate provider and demander two ends to supplying with (demand) information, and be prerequisite and tie with the coupling of demand information and supply information, the functions such as online instant negotiation, orientation feedback that organically merge information extension, information assistant, the coupling both sides of hyperlink have formed the three-dimensional network communication platform based on specific supply (demand) information.
2. right 1 described " standardized supply information and demand information form " is characterized in that:
Supply information and demand information all comprise the information contents such as " classification, product (service) classification, product (service) title, brand, model, price, characteristic, place, time, modes ", wherein each information content comprises " heading message " part and " detailed description " part again, heading message partly adopts standardized form of presentation, and can comprise the link information that joins with corresponding detailed description part correlation.
3. right 1 described " two-way retrieval technique " is characterized in that:
Supply and demand two ends institute submission information is carried out two-way coupling, each bar meets the supply information and the demand information of call format and enjoys equal information status, supply information that is complementary and demand information be search condition and Query Result each other, be that each bar supply (demand) information had both been served as the search condition that a side obtains match information, become the Query Result of match party again.
4. right 1 described " e-commerce system " need be included supply (demand) information that the registered user submits to, it is characterized in that carrying out by following basic step:
At first judge information attribute (demand or supply), if received information is a supply information, whether the user ID that need check submission information has the qualification that increases transmission information bar number, if do not have, then point out this user to carry out associative operation, if having or receive information for demand information then continue following steps;
The fox message form, as do not meet and then return failure information;
According to information submission person's ID " heading message " part of this information to be stored in submission person ID be to become historical record under the data directory of sign if form meets the requirements then, generates the newly-increased attribute of current time keeping as this information simultaneously;
Check then whether the projects in " heading message " attach the particular content (dated link network address does not belong to particular content) that " detailed description " arranged, if have then to set this content is deposited in ad-hoc location, and make corresponding heading message and this position set up linking relationship according to system default;
System provides the information sequence number of unique identification for this information, and registers in the functional module of " instant negotiation " with this sequence number;
Then according to " classification ", " product (service) classification " and " product (service) title " of this information, in chronological order " heading message " part of this information is included under the corresponding data catalogue of demand (supply) inquiry, if " product (service) title " still not having this information in the database and defined then partly deposited " heading message " of this information wherein after corresponding " product (service) classification " time newly-built this catalogue;
Return the sequence number of the information of including success and the information of submitting to client, and please submission person etc. response to be matched.
5. right 1 described " coupling of demand information and supply information " is characterized in that carrying out by the following method:
System at first finds corresponding data directory according to contents such as the classification of " heading message " of submission to information and titles, then all information under this catalogue are screened item by item, the particular item title content belongs in full accord or comprises with involved partaker and is considered as this coupling;
With the scope of preceding paragraph results of screening as consequent screening, and the like, finish up to each content item screening;
All information of all mating are considered as the information with the information matches of submitting to, enter result for retrieval;
Then result for retrieval is sorted, check at first whether the user has particular requirement to sortord, as requested result for retrieval is arranged if having then;
If the user does not specify sortord, then at first relatively each information is to the default situation of search terms, and default few more, it is forward more to sort, and the information that default situation is identical is relatively determined ordering successively by price and characteristic successively;
Generate information list after ordering is finished, return client.
6. right 1 described " instant negotiation ", its user defines and is characterised in that:
Provide at the supply that is in issued state (demand) information, every information all has independently rights of using, and the sequence number that offers information with system of the present invention is as identification and differentiation.
7. right 1 described " instant negotiation ", its function realizes being characterised in that:
The realization of online negotiation function is prerequisite and tie with the coupling of supply and demand information, must have a side user that the specific match information in the match information tabulation of submit to supply (demand) information is carried out associative operation and just can realize the pairing supply and demand of this group match information two ends user's online negotiation function.
8. right 1 described " instant negotiation ", its rights of using are characterised in that:
The user can be by legal enrollment status or is merely enabled instant negotiation function corresponding to customizing messages with two kinds of authorities of sequence number of the customizing messages submitted to, the instant negotiation function of every information can only have a people to use simultaneously, if the situation that many people enable simultaneously takes place, the authority of legal enrollment status has precedence over the authority of this information sequence of simple use number, promptly accept with the enrollment status lander, refusal is with the information sequence lander.
9. right 1 described " orientation feedback " is characterized in that carrying out by following basic step:
After the user lands with legal identity, in the match information tabulation, select one or more information;
Click " feedback " function, client software calls the file editting function, and the user is input header information therein, and particular content can directly be imported, and also can adopt the form of pasting annex, or directly related web page and heading message be set up linking relationship;
Click " submission " function then in editing machine, client is connected by network with server end submits relevant information to;
System of the present invention is the fox message form at first, and the no title person will not receive, and returns failure information;
If form meets, then include this information, heading message and particular content are deposited in respectively under the associative directory of feedback person's prime information, and heading message also will copy in the feedback tabulation of match party simultaneously;
After match party is consulted feedback information, can feed back this feedback information, implementation method is same as described above again.
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| CN 01109957 CN1376997A (en) | 2001-03-27 | 2001-03-27 | Bidirectinoally coupled electronic commerce system |
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| CN 01109957 CN1376997A (en) | 2001-03-27 | 2001-03-27 | Bidirectinoally coupled electronic commerce system |
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