CN1356000A - System and method for distributing advertising and gathering information in wireless communication network - Google Patents
System and method for distributing advertising and gathering information in wireless communication network Download PDFInfo
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- CN1356000A CN1356000A CN00808792A CN00808792A CN1356000A CN 1356000 A CN1356000 A CN 1356000A CN 00808792 A CN00808792 A CN 00808792A CN 00808792 A CN00808792 A CN 00808792A CN 1356000 A CN1356000 A CN 1356000A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M15/00—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
- H04M15/58—Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP based on statistics of usage or network monitoring
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/4872—Non-interactive information services
- H04M3/4878—Advertisement messages
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M3/00—Automatic or semi-automatic exchanges
- H04M3/42—Systems providing special services or facilities to subscribers
- H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
- H04M3/493—Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/24—Accounting or billing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2201/00—Electronic components, circuits, software, systems or apparatus used in telephone systems
- H04M2201/38—Displays
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
- H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
- H04M2215/01—Details of billing arrangements
- H04M2215/0188—Network monitoring; statistics on usage on called/calling number
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
- H04M2215/01—Details of billing arrangements
- H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04M—TELEPHONIC COMMUNICATION
- H04M2242/00—Special services or facilities
- H04M2242/30—Determination of the location of a subscriber
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/02—Processing of mobility data, e.g. registration information at HLR [Home Location Register] or VLR [Visitor Location Register]; Transfer of mobility data, e.g. between HLR, VLR or external networks
- H04W8/08—Mobility data transfer
- H04W8/10—Mobility data transfer between location register and external networks
Abstract
A system and method for inserting and distributing commercial advertising to wireless phone subscribers. The system and method also allows for information gathering from participating subscribers. A subscriber enters a user profile either when initially signing up for service or through an interactive menu on the phone handset (330). Through phone registration messages transmitted as overhead messages within the wireless network (320) the network (320) is roughly able to determine the location of the phone (330). The system transmits advertising messages to the user at call origination based upon the user profile and cell location. The system may use the subscriber location to decide to transmit messages to the user phone that will launch a browser (336) like application within the phone (330). The browser (336) would then display textual or graphical advertisements on the handset display. Additionally, the system could initiate browser pop-up polling queries in which the user could offer responses. The phone (330) would use packetized data transmission to transmit the responses back to the base station (320). The system would then accumulate and process the various user responses. The system could also use location information to selectively transmit electronic coupon offers to local subscribers.
Description
Invention field
The present invention relates to wireless communication system.Especially, the present invention relates to a kind of novelty and improved system and method, be used for distributing advertisement and collecting user (user) information at wireless communication networks.
The description of prior art
In the wireless communication networks such as the mobile phone net, many users share public resource simultaneously.Radiotelephony network is connected to Public Switched Telephone Network by base station controller (BSC).Then, BSC is connected to several base station transceiver system (BTS).Each BTS determines each sub-district in radiotelephony network.Each BTS sends to subscriber unit (subscriber unit) in the sub-district to forward channel message.In addition, the effect of BTS is reception, demodulation, and the transmission of subscriber unit backward channel is forwarded to BSC.When using handover from the sub-district to the sub-district to cross over several sub-districts to move, subscriber unit continues to keep communication.Can be distinguished into a plurality of sectors to some for a short time, so that the interference minimum of adjacent cell, and increase user capacity.Subscriber unit is handled each sector of sub-district of a plurality of sectors effectively as (distinct) sub-district of different in kind.
In code division multiple access (CDMA) radio telephone system, subscriber unit can receive and send speech and two kinds of message of data.In case subscriber unit is registered in network, it just can begin speech and data and send.When subscriber unit is started shooting at every turn, occur in the registration in the network at least.The base station of subscriber unit and current ongoing communication keeps registration.Subscriber unit also can be with outside current area, and the base station that subscriber unit sent registration message in the past keeps registration.The base station number of subscriber unit registration is relevant with the type of the Accreditation System that network can be supported.
The CDMA subscriber unit is by area of coverage IT and the registration of series of steps in the base station.Subscriber unit at first receives pilot signal.Subscriber unit carries out relevant so that the timing of subscriber unit is aimed at pilot signal with the pilot signal that each base station sends.In case subscriber unit has been caught and it is relevant internal timing and pilot signal to have been carried out, subscriber unit is just by receiving synchronizing channel and handling Sync Channel Message and further improve its timing.As pilot signal, each base station constantly sends Sync Channel Message.Sync Channel Message comprises the information such as system identification number (SID), system time and paging rate.In case subscriber unit has been handled Sync Channel Message, subscriber unit will send to the base station to registration message.The CDMA subscriber unit can support 9 kinds multi-form, the register method that can start individually.Available selection comprises the registration of power supply-rising, based on the registration of timer, based on the registration of distance and based on the registration in zone.The wireless telephone company service determines to support which kind of register method, and this information is sent to subscriber unit as overhead information.Subscriber unit will only use the register method of supporting in system then.Registration makes radio telephone system minimize the sub-district number of broadcast paging messages.This has increased the capacity of the paging channel in the radiotelephony network again.
Another benefit of registration is that system can carry out rough judgement to the position of subscriber unit in each station, district.This can realize by sub-district and sector that the identification subscriber unit is registered therein.When subscriber unit progress (evolve), with global positioning system (GPS) or similarly position determination means be integrated in can be so that location determination be more accurate in the phone.
In case subscriber unit has been handled Sync Channel Message and has been registered in system, subscriber unit just forwards idle condition to, in this state, subscriber unit can receive overhead messaging, paging receiving message, send the registration message, originating call and the receipt of call that upgrade.
Subscriber unit generally comprises a user display, with assisted user when carrying out with receipt of call and when receiving message.The visual feedback that display can provide the subscriber unit state and provide the user to start operation.Generally, display can illustrate intensity, battery level, beep-page message, the telephone number of being dialled of received signal and the telephone number that is received.Use subscriber unit all right display graphics except showing text of bitmap display.
When the phone of feature rich may lure that the user selects specific subscriber unit model into, the certain user only selected an ISP on the basis of service coverage and cost.If the user entrusts a specific service program, then by subsidy user's cost, the ISP can reduce or exempt non--repeated initial cost of user.Yet for the moon cost of serving of user's repeatability, this has only remedied sub-fraction.
Following the present invention discloses a kind of system and method, is used for giving subscriber unit and the user's acquisition of information from participating in commercial delivery.Commercial advertisement will provide another income source to the ISP.According to tolerable limit and the participation in interactive media (interactive media) of user to advertisement, service program just can give user's repetitive operation cost any discount.The different service programs that participate in according to the user will make lower repeated cost of serving become possibility, and the user of a greater number is benefited from wireless phone service.
Brief summary of the invention
The present invention is a kind of novelty and improved system and method, is used for that advertisement distributed to the wireless service user and from wireless service user acquisition of information.The purpose of this invention is to provide a kind of method, in the method, the advertiser can give the wireless service user information distribution, and from these identical user's acquisition of informations.Interactive media data client can collect from wireless service user's information by broadcasting poll and application form that the user answers.According to user's overview (user profile) that the user filled in or the customer location of determining by phone registration in radiotelephony network, can optionally send to the user to advertisement and interactive media.Use general extended medium to relate to all possible data that to use the present invention to distribute.Extended medium comprises the advertisement and the interactive media of application form and poll form.Extended medium may be only required the passive participation of recipient, as in the situation of advertisement, maybe may require the recipient initiatively to participate in, as in the situation of poll.When extended medium was only required passive user, only a direction from ISP to user was transmitted information.When extended medium required active users to participate in, the information transmission was to turn back to the ISP from ISP to user and from the user.With electronic method mutual poll or application form are sent to the user, and poll of being finished and application form are returned to the ISP with electronic method.
In the present invention, use series of computation machine server as the interface between advertiser or interactive media data client and ISP's the wireless network.Can all be integrated in these servers in a slice computer hardware, they are resided in the independent computer.Because the consideration of reliability and redundancy, various servers are arranged on independently are better than resident Servers-all on monolithic computer hardware on the computer.Use the user interface computer server as the interface between wireless network and advertiser or the marketing data client.This server is connected to a management and screening computer server.When advertisement and other interactive media are being managed and screened on the server, can examine their content.In case the ISP approves the content of advertisement or interactive media, just the relevant information on server is formatd, and be delivered to media server.Use media server as the various advertisements of agreeing to distribute and the main frame of interactive media.The bleeding point that also uses this server to answer as the user.Use independently cdma cellular land net (CCLN) server as the interface between media server and the wireless network.The CCLN interface server is worked with wireless network, distributes advertisement or interactive media to determine when.User's overview or customer location according to former input can be made the distribution judgement.Use wireless network phone registration information to come the estimating user position.
Start and call out when stopping in calling, can show audio message and figure or text to send to selected user.Can send to the user to the application form that under the resident browser application of phone, moves or the interactive media of poll form.Interactive media can be its existence to user prompt, as in the beep-page message, or can be loaded into interactive media in the storage buffer in receiving phone, to treat that the user is in later time visit.Use the data of packetizing that user's answer is sent it back the base station.CCLN will receive the user and answer, and collect in media server.Can also distribute to the user to electronics buying order (coupon) quotation.Can be by showing E-quote or recovering buying order by transmitting buying order from phone memory with electronic method.
The number of server tracks example (instance) sends to the user to audio frequency and text or graphical advertisement message in described example.Also follow the tracks of the user and make the application form of answer or the number of poll.A price is appended on each the passive extended medium message that sends to the user.Higher price is appended on the interactive media message that the user finishes and return.This is that then in the situation of interactive media, the value from the information that the user obtains is high more owing to the needed time quantum of customer investment is long more.Amount to advertisement and answer number to set up discounted service rate.So, user's reciprocation (interaction) will directly be born by the discount that receives.The performance that receives wireless phone service with discount rate makes wireless telephonic consumption of increase and service be subjected to encouragement.
The accompanying drawing summary
From detailed description below in conjunction with accompanying drawing, will be more clear to characteristic of the present invention, purpose and advantage, in all accompanying drawings, do corresponding identification with identical mark, wherein:
Fig. 1 is the block diagram in conjunction with wireless communication system of the present invention;
Fig. 2 is the block diagram of the interface between the various users of system; And
Fig. 3 is the block diagram of the hardware interface in system.
The detailed description of preferred embodiment
The present invention is a kind of system and method, is used for distributing advertisement and acquisition of information at radio telephone system.With reference to figure 1, illustrate in the drawings in conjunction with radio telephone system of the present invention.The cdma wireless telephone system is described below.Yet those skilled in the art that can understand immediately, can be attached to the present invention in the radio telephone system that uses other modulation scheme.
By base station controller (BSC) 120 public switched telephone network (PSTN) (PTSN) 110 is connected to wireless network.BSC120 converts the land-line voice signal that receives from PTSN110 to back and sends a kind of form that level is used.In the CDMA digit wireless communication system, BSC120 converts the land-line voice signal to sound sign indicating number frame.BSC120 also receives and sends 151 the sound sign indicating number frame through demodulation from reverse link, and they are converted to for PTSN110 uses.Except be transformed into and voice signal from PTSN110, BSC120 also handles record keeping (billing) 126, switch 124 and the system features such as paging 128.In the present invention, also advertisement and information gathering feature 122 are attached among the BSC120.Advertisement and information gathering feature 122 are used the function that has been attached among the BSC120.BSC120 preserves the relevant customer position information according to phone registration.BSC120 also controlling call starts and stops.The present invention uses these functions to make about sending the judgement of advertisement or interactive media.
BSC120 is connected to many base station transceiver system (BTS) 130.Each BTS130 can set up many radio frequencies (RF) communication link 150-151 with subscriber unit or phone 140.BTS130 converts the sound sign indicating number frame that receives from BSC120 to CDMA through modulation forward link signal 150.BTS130 sends to the user to forward link RF signal 150, and receives the reverse link RF transmission 151 that subscriber unit 140 produces.BTS130 sends 151 to reception reverse link RF and carries out demodulation, and the sound sign indicating number frame through demodulation is delivered to BSC120 by selecting route.Subscriber unit 140 is last hardware in radio telephone system.Subscriber unit 140 receives user's voice signal, and they are encoded, and sends to the reverse link CDMA modulated rf signal 151 of BTS130 with generation.In addition, the forward link RF that subscriber unit 140 receives from BTS130 sends 150, and it is carried out demodulation.If it is voice signals that forward link RF sends 150, then it is demodulated to the audio signal of the loud speaker (not shown) that is sent in the subscriber unit 140.Institute's paging receiving message is presented on the display (not shown) that is combined in the subscriber unit 140.Senior subscriber unit 140 can receiving block data and the software application in embedding phone under the instruction that moves.
With reference to figure 2, user 250 faces advertisement and interactive media by their subscriber unit 140.Because most of users 250 for standard cold-to call out (cold-call) telecommunication market technology unfavorable, the present invention is to invade the extended medium that minimum mode branch is equipped with advertisement and interactive media form.User 250 can choose the service program that sign up to participate in allows extended medium wantonly.ISP 230 can be ready that the user 250 who tolerates advertisement and interactive media provides the encouragement that reduces cost to these.The amount and the type of the medium that can face according to user 250 are carried out the record keeping discount.Owing to increasing requirement aspect user's time and the activity, thus user's 250 usefulness electronic methods fill in and will produce bigger record keeping discount with application form and poll that electronic method returns.Yet the user 250 who only has phone enough complexities, that allow interactive media just can obtain the bigger discount that is associated with application form and other interactive media.These phones need display and embed browses type software in the phone memory.There has been minimum browser software (such as the software of use wireless applications agreement (WAP) or the software of developing by UNWIREDPLZNET), and in radio telephone, implemented.The radio telephone producer has also developed limited browser, and they are combined in the phone.The example of the browser software that the producer produces is included in the pdQ browser of implementing in the QUALCOMNpdQ phone.
In case user's 250 sign up to participate in extended medium service programs, user 250 just fills in user's overview.Can service program start time be engraved in and fill in user's overview in the hard copy, or in addition, user 250 can fill in user's overview from mobile phone menu, described mobile phone menu is to use the browser application that is embedded in the phone software to produce.Then user's overview being sent to ISP 230 sends as data.Preferably submit user's overview to electronic method because can be in ISP's computer admission information automatically.In addition, when in electronic format, user 250 has an opportunity to revise easily and submits to user's overview all the time.User's overview is multiple purpose service.ISP 230 and extended medium client 210 population in use demographic information determine whether the particular item of extended medium is sent to user 250.User's overview allows the advertiser the specific crowd of target alignment, and these crowds are not present in the media marketplace in enormous quantities of any other form certainly.User 250 can adjust user's overview, and it is proportional to make them face the degree and their tolerance of medium.When not allowing extended medium, user 250 can be provided with the pinning cycle.This allows for service and two kinds of purposes of individual use the user 250 of a phone to block extended medium at viability.Yet, extremely interested and can select to allow all extended medium message for the user 250 that extended medium message has a high tolerance for the record keeping discount rate.Use electronic user overview form, user 250 upgrades their overview in the time of can changing in their tolerance.
With reference to figure 2, ISP 230 is sold to advertisement and market agency 220 to distribution of messages by its advertisement agency 232 again.Can use ISP's other income (SPAR) (Service ProviderAlternative Revenue) agency 232 to help to encourage the use of serving.The income of using ISP 230 to receive from the client is subsidized the user's 250 who receives extended medium service rate.ISP 230 can sell the needs that multiple medium adapt to the client.The extended medium of two kinds of main types is advertising service and marketing data service.
ISP 230 can be sending to the audio advertisement forms of broadcasting of phone, or the form of advertisement directly perceived is shown on telephone displays and user 250 is distributed in advertisement.Can start, call out in calling stop or under the situation of passive advertisement from phone buffers device memory, audio advertisement is distributed to user 250.Can distribute by the modification normal call program that starts and call out the advertisement of starting.Call out and start when attempting when BSC detects the user, connect call out before, send to user 250 lacking advertisement.In case finished advertisement, BSC just connects and calls out, and will send ringing tone, and resembles and call out the normal wireless call.On the other hand, when sending ringing tone, can continue advertisement, ring back tone is attenuated to be lower than the volume level of advertisement.In case answering call just stops ring back tone and advertisement.So, during the time cycle of the attentiveness that attracts the user, user 250 is distributed in advertisement.After user 250 has dialled, but during the time frame before the called party replys, user's attentiveness concentrates in the audio frequency output of phone, and the expection called party replys.Though be not very effective probably,, BSC can distribute advertisement when detecting to call out when stopping.Be inserted in the advertisement of calling out on stopping and be not limited to the calling that user 250 starts.Yet, attract user's attentiveness not resembling in the situation of advertisement is started in calling.
Can be advertisement directly perceived together with audio advertisement or be independent of audio advertisement and to user 250 broadcasting.The phone that only shows text will be limited to the advertisement based on text, and price, driving command etc. are shown.Yet the phone that uses bitmap to show can also display graphics except showing text.
Except advertising format being turned into for audio signal or directly perceived the demonstration, it is the pattern of target that advertiser 210 selects with recipient.Do not need to make various patterns to repel each other, but can make up.
In passive advertisement mode, advertisement sent to user 250 and be stored in the storage buffer 142 in the phone 140.Then, user 250 advertisement that can use telephone displays and keyboard to knock to make whole filings is rolled.User 250 can select the advertisement of intuitive display, or selects the audio playback advertisement.After the visit advertisement, can from storage buffer, remove them, or can be retained in them in the memory up to rewriteeing new advertisement.
General audience's pattern does not attempt to distinguish between user 250.Advertiser 210 can select to make their advertisement movable in each time window, and during this time frame all existing users 250 is distributed in advertisement.Under the situation of audio advertisement is started in calling, all users 250 in the extended medium service program that place a calling in advertisement windows will receive advertisement.When the general audience's advertisement of 210 excitations of a plurality of advertisers during identical or overlapping time frame, system's use order of ISP or algorithm at random distribute advertisement.
Allow the answer that sends according to the marketing data poll according to user's overview of input in the past or user and advertisement is sent to specific user 250 according to demography (demographically targeted) pattern that sets the goal.Ad system in ISP's net 240 mates advertisement demography target information and the demography that obtains from user's overview, to determine whether specific user 250 should receive given advertisement.This allows advertiser 210 to select the demography target zone.Narrow and small scope allows advertiser 210 the consumer of target alignment appointment, has the cost feature of potential consumer's number that minimizing faces.
Promotion pattern notice is a kind of form that demography sets the goal, and wherein, user 250 has the control of increase.User 250 participates in selection in the advertisement of promotion pattern.User 250 obtains expression the interest of the information of relevant some incident.When these incidents take place, will be automatically to user's 250 transmission information.As an example, user 250 can make answer to poll, and the whenever specific department store of request provides information when sales promotion is arranged.Before these sales promotion, will promote advertisement sales promotion advisory user 250 by one.Though can use conventional audio and visual means to send advertisement, user 250 also can directly call and reproduce advertisement.Promotion pattern notice is a kind of situation, and in this case, the direct calling advertisement may not be to be not suitable for user 250, because their solicited message specifically.In non-advertisement example, also can use promotion pattern notice, such as notifying user 250 when the standby seat air ticket that can obtain being asked.
Be that the pattern of target is used and carried out advertisement from ISP's net 240 available positional informations and judge with the position.Can use the tracking of radio telephone log-on message or radio telephone handover to carry out the position determines.When the radio telephone handover takes place when a cell footprint moves to another cell footprint phone, and BTS handles to call out and changes.In CDMA net, when phone participates in efficient communication and when phone be that handover all takes place during in idle condition.When radiotelephone location was determined the method progress, radio telephone can be determined algorithm in conjunction with the position such as GPS, and described GPS will provide almost right user position.Because wireless network comprises broad regions, it is the pattern of target that advertiser 210 can select with the position, with ad constraints in consumer near advertiser's service position.When user 250 moved into sub-district as target, they just can see advertisement.
The second class service of selling to extended medium client 210 is the marketing data service.The marketing data service allows extended medium client 210 from wireless telephone user 250 acquisition of informations.Different with most of advertisement modes, marketing data service request user 250 is connected on one's own initiative with the interactive media that is sent.The customer interaction that increases in order to remedy, ISP 230 can improve the discount value of the interactive media that the user is finished.Therefore, the user 250 who answers mutual marketing data medium will pay less moon bill than the user 250 of rare reception advertisement.As in the situation of advertisement, ISP 230 and extended medium client 210 can select a plurality of patterns to distribute mutual marketing data medium.
In passive poll pattern, figure or text poll are sent to user 250, and be retained in the interior buffer memory of phone.Then, user 250 can use telephone displays together with telephone keypad, and the theme that is stored in a plurality of polls in the buffer memory is all rolled.User 250 can select to answer the appointment poll or they are removed from buffer memory.In case user 250 finishes poll, they just send it back ISP 230 to the poll of being finished.Whether inquiry user 250 has finished poll and has wished to submit to result's final problem can easily realize returning transmission in poll by finishing.The problem if user 250 answers in the affirmative, then phone will begin a program automatically to dial according to predetermined number and to send the poll result.
In promoting poll, user 250 starts according to calling or calls out and stops sending audio frequency or text poll.By by position and the demographic restriction of user poll, the scope that promotes poll is narrowed down.
Can send to user 250 to the quotation of electronics buying order.The electronics buying order is sent as the message based on text, and this message is in the buffer memory that is kept in the radio telephone.String by showing the electronics buying order that sends number, or by locate to download the electronics buying order the retailer, user 250 can locate to recover buying order the retailer.On the other hand, electronics buying order quotation can be directed to a straight line phone businessman to user 250, can use the string of buying order number to recover buying order there.ISP 230 will accumulate the information of relevant customer consumption pattern, and utilizes its part as user's overview of user.
Brief summary is carried out in operation to system, and extended medium client 210 works with their advertisement and market agency 220, with the extended medium of exploitation by the best of wireless network distribution.Extended medium client 210 is by their advertisement and market agency 220 system 230 that extended medium is delivered to the ISP.Can realize transmitting by special-purpose communication link, or can on the Internet of agreement safe in utilization, realize transmitting.In case extended medium in ISP's system 230, is just recovered the content of extended medium, the row formatization of going forward side by side is used for ISP's net 240.Before broadcasting extended medium message, ISP's system 230 waits for that scheduled event takes place.Can define the scheduled event that triggers broadcasting and drop in a kind of pattern in the various patterns, comprise time-based Passive Mode, be the pattern of target according to the demographic pattern that sets the goal, promotion pattern and with the position.In case the generation scheduled event just is broadcast to suitable existing phone to extended medium.Then, user 250 faces extended medium by their phone 140.Under the situation of interactive media, user 250 can select to finish poll or application form arbitrarily, and with electronic method it is turned back to ISP's system 230.Use is carried out the process of returning poll with electronic method from phone 140 to the reverse link of ISP's net 240.Then, 230 pairs of answers of ISP's system are enrolled and are collected.
With reference to figure 3, the present invention includes a sets of computer server, they are provided at the interface between extended medium client CCLN and at least one the user radio phone.The extended medium of system 310 partly resides in several computer servers.For clarity, these different computer servers are described as computer independently.Can be attached to any or all of server in each computer of enough disposal abilities.
Use client interface server 312 as the bridge between extended medium client and the ISP.Can arrive the extended medium client to this server by internet link, maybe can use phone to connect and insert.Extended medium client is connected to this server, treats the advertisement and the interactive media that distribute to the user with transmission.The access server by the password of considering protection.If server can insert the World Wide Web (WWW), the Internet, then can use the secure communication such as secure sockets layer (SSL) to be implemented to uploading of server.Extended medium client will be showing that needed audio message of text/graphical messages or software code upload to server.The form of uploading software will be corresponding to the requirement of the application program in the radio telephone, the operation under this requires of expectation software.Browsing under the restricted situation of type application program, the loading of software will be the form of hypertext tags voice (HTML).
In system, client interface server 310 is connected to management server 314.When extended medium is on management server 314, the scope of examination, and if desired, then further format.Charging information also collects on management server 314.Except extended medium client's record keeping, management server 314 will calculate the record keeping discount of user's accumulative total.The accounting of user discount face according to the user and participate in extended medium and on media server 316 accumulative total.
Receive the request of start extended medium message and customer location from CCLN interface server 318.CCLN interface server 318 is bridged to CCLN to the extended medium message of filing in media server 316.The information of the BSCs of CCLN interface server 318 monitoring in CCLN is such as customer location, call out and start and call out termination.When one of these threshold events took place, CCLN interface server 318 was used for user's transmission by being delivered to the CCLN extended medium message that starts from 316 appropriate information that receive with it.Except user's origination event, can use such as start user's extended medium message of time of one day or other incident the advertisement available of promoting to send.
CCLN322 carries out the actual transmission of user's extended medium message.When using passive message, CCLN322 can send message with the same procedure that sends the beep-page message method.Yet passive message does not encourage the User Alarms on the phone.When sending message when starting according to calling, up to message being sent to the user, system just finishes to call out and connects.On the other hand, when sending ring back tone, can send to the user to message in that continuous loop trunks is continuous.Necessary decay ring back tone makes extended medium message become main audio message.As in ordinary call is started, in case called party's answering call will interrupt ring back tone and extended medium message.When stopping sending message according to calling, CCLN322 will disconnect calling, but just disconnect and the user's communications link up to sending extended medium message.When using passive poll pattern to distribute interactive media, CCLN322 receives the answer of Any user, and they are delivered to CCLN interface server 318 by selecting route, treats accumulative total in media server.
Last piece hardware in user's the phone 330 expression systems.Digital telephone such as the cdma wireless phone can handle speech and data send.Phone 330 has bitmap display, so that can display graphics and text.Require phone 330 to have buffer memory 334, can be stored in passive advertisement and poll wherein.The buffer memory 334 that capacity is bigger allows the more and more complicated message of storage.Phone 330 also must comprise the embedding program of some form, and interactive media will move under this program.Probably embedding the maximally related form of phone software is minimum browser application 336.There has been the limited browser of function, and has been based upon the programming language of the software of operation under the browser.Browser application is in 332 times operations of telephone operating system.When the roll full content of buffer memory 334 and when selecting an advertisement or interactive media to watch of user, browser application 336 begins on one's own initiative.
The person skilled in the art provides the foregoing description of preferred embodiment, so that can make or use the present invention.The person skilled in the art will understand the various modifications of these embodiment easily, can be applied to defined General Principle here other embodiment and not need to use innovation and creation.Therefore, do not plan to limit the invention to shown embodiment here, but consistent with the principle that is disclosed here with the broadest scope that new Ying's feature meets.
Claims (20)
1. a system is used for extended medium message is delivered to the wireless phone service user, and described system comprises:
Radiotelephony network is used for Public Switched Telephone Network is connected to radio telephone;
The minimum existing radio telephone that can communicate by letter with radiotelephony network; And
Computer server is used for monitoring in the minimum existing wireless telephonic existence of radiotelephony network, and is used to store extended medium message; Wherein
Computer server is delivered to wireless land net to extended medium message, is used to send to a minimum existing radio telephone.
2. the system as claimed in claim 1 is characterized in that, described computer server comprises:
User interface is used to receive the extended medium message of being transmitted by the extended medium client;
Management server is used for extended medium message is delivered to management server from the customer interface server, is used for checking and format, and wherein, compilation is kept accounts and the extended medium statistics on management server;
Media server is used for the main frame as extended medium message, and is used to collect and collects from the information of replying to extended medium message; And
The radiotelephony network interface server is used for monitoring the radio telephone activity at radiotelephony network, and is used for extended medium message is delivered to radiotelephony network to send to existing radio telephone.
3. system as claimed in claim 2 is characterized in that, described extended medium message comprises audio message.
4. system as claimed in claim 3 is characterized in that, described extended medium message further comprises treats the text message that shows on the radio telephone display.
5. system as claimed in claim 4 is characterized in that, described text message comprises the mutual electronic medium that wireless telephone user is mutual with it, wherein, described customer interaction is sent it back radiotelephony network.
6. the system as claimed in claim 1 is characterized in that, described extended medium message comprises audio message.
7. system as claimed in claim 6 is characterized in that, described extended medium message further comprises treats the text message that shows on the radio telephone display.
8. system as claimed in claim 7 is characterized in that, described text message comprises the mutual electronic medium that wireless telephone user is mutual with it, wherein, described customer interaction is sent it back radiotelephony network.
9. the system as claimed in claim 1 is characterized in that, sending in the buffer memory of existing wireless telephonic extended medium message stores in radio telephone.
10. system as claimed in claim 9 is characterized in that, a plurality of transmissions of described buffer memory storage extended medium message.
11. the system as claimed in claim 1 is characterized in that, sends to wireless telephonic extended medium message and be the software routines of moving under the application in radio telephone.
12. the system as claimed in claim 1 is characterized in that, according to scheduled event described extended medium message is sent to existing radio telephone.
13. system as claimed in claim 12 is characterized in that, described scheduled event is by the calling that existing radio telephone the carries out trial of starting.
14. system as claimed in claim 12 is characterized in that, described scheduled event is one day a special time.
15. system as claimed in claim 12 is characterized in that, described scheduled event is to be registered by the existing radio telephone in any one station, district of the Qu Zhanzhong of predetermined number.
16. system as claimed in claim 12 is characterized in that, described scheduled event be with client be target the demographic information and before coupling between the demographic information that in user's overview, provides by the user.
17. the system as claimed in claim 1 is characterized in that, extended medium client's internet usage link is delivered to computer server to extended medium message.
18. one kind is used for extended medium message is delivered to the wireless phone service user, and collects from the method for wireless phone service user's information, described method comprises the following steps:
Extended medium message is delivered to computer server from the extended medium client, described computer server monitoring at least one existing wireless telephonic existence in radiotelephony network; And
According to scheduled event, described extended medium message is sent to a minimum existing radio telephone.
19. method as claimed in claim 18 is characterized in that, further comprises:
Send to the electronic response of radiotelephony network according to extended medium message sink any one radio telephone from a minimum existing radio telephone; And
Electronic response collects in computer server.
20. method as claimed in claim 18 is characterized in that, described scheduled event is to be started by the calling that any one radio telephone in the minimum existing radio telephone carries out.
Applications Claiming Priority (2)
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|---|---|---|---|
| US29050699A | 1999-04-12 | 1999-04-12 | |
| US09/290,506 | 1999-04-12 |
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| CN1356000A true CN1356000A (en) | 2002-06-26 |
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Family Applications (1)
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| CN00808792A Pending CN1356000A (en) | 1999-04-12 | 2000-04-12 | System and method for distributing advertising and gathering information in wireless communication network |
Country Status (8)
| Country | Link |
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| EP (1) | EP1166574A1 (en) |
| JP (1) | JP2002542684A (en) |
| KR (1) | KR20010111303A (en) |
| CN (1) | CN1356000A (en) |
| AU (1) | AU4643400A (en) |
| CA (1) | CA2371382A1 (en) |
| HK (1) | HK1044662A1 (en) |
| WO (1) | WO2000062564A1 (en) |
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Also Published As
| Publication number | Publication date |
|---|---|
| KR20010111303A (en) | 2001-12-17 |
| AU4643400A (en) | 2000-11-14 |
| EP1166574A1 (en) | 2002-01-02 |
| CA2371382A1 (en) | 2000-10-19 |
| WO2000062564A1 (en) | 2000-10-19 |
| JP2002542684A (en) | 2002-12-10 |
| HK1044662A1 (en) | 2002-10-25 |
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