CN1251780C

CN1251780C - Object display system in a virtual world

Info

Publication number: CN1251780C
Application number: CNB028185366A
Authority: CN
Inventors: 挂智一; 大场章男
Original assignee: Sony Computer Entertainment Inc
Current assignee: Sony Interactive Entertainment Inc
Priority date: 2001-12-18
Filing date: 2002-11-01
Publication date: 2006-04-19
Anticipated expiration: 2022-11-01
Also published as: JP2003248844A; US7101284B2; KR100730455B1; US20030126035A1; EP1455913A1; JP3732168B2; KR20040062638A; WO2003051478A1; US20050179685A1; CN1556723A

Abstract

An apparatus for displaying an object such as a billboard in a virtual world is provided. An input history of a user's operation for moving a character in the virtual world is obtained. The movement track of the character in the virtual world is also obtained. The position and direction of the billboard are changed according to the input history and the movement track so that the billboard is visible to the user. For instance, on a street where the user is expected to move at a high speed, the direction of the billboard is changed so that its display surface can face the front of the character and the billboard is displayed in a position far away from the user's viewing position.

Description

In the virtual world to image display system

Technical field

The present invention relates to a kind of object Display Technique, particularly a kind of being used at the methods, devices and systems that show by the virtual world that provides such as the server on the specified network of internet such as the object of billboard and message board.The invention still further relates to the method that is used for being provided with land price and advertising expense at virtual world.

Background technology

Today, the virtual world system is applied, and wherein, the server that is connected to specified network such as internet provides virtual world.In these systems, the player explores virtual world by the role who controls them and like or intercoms mutually by their role.

In the virtual world that provides by this virtual world system, often show the object such as billboard and message board, thereon, sponsor is that its enterprise and commodity are advertised to the player in the accesses virtual world, perhaps by these objects, the keeper of virtual world notifies important information etc. to the player.

Unless the player sees the object such as billboard and message board, otherwise they are insignificant.Therefore, in virtual world, they often are presented at the zone that player role is assembled, for example at the cities and towns middle section or along main street.Like this, much the player will see shown billboard and message board.As a result, might obtain effective advertising impact of enterprise or commodity, perhaps allow a lot of players see important information etc.

Yet because the action model difference of the player role in the virtual world, therefore not all player role all necessarily accumulates in middle section or the higher place of flow of the people rank.Therefore, only show the advertisement that is not enough to show enterprise or commodity such as the object of billboard, perhaps send important information to each player in the middle section or the higher place of flow of the people rank in cities and towns.

As mentioned above, allow player as much as possible see that important information etc. is important, therefore, a lot of billboards and message board often show more closely mutually in the middle section or the higher place of flow of the people rank in cities and towns.In this case, for example, if being in charge of the server of virtual world shows such as the important information of safeguarding relevant information in lively zone, the message board that then shows this important information thereon may be missed in other so intensive billboards and message board, and becomes and can allow player identification hardly.Therefore, the player may be inconvenient, because they can not see some important information.

In order to prevent this problem, can consider in virtual world, to be provided with an independent viewing area that has nothing to do with view and streetscape and show important information.By using this method to show important information, even, also might allow the player easily discern important information etc. in numerous billboards and the intensive zone together of message board.Yet the method for this demonstration important information may reduce the view that can be used in the virtual world and the zone of streetscape, and the image of negative effect virtual world.

In addition, as in real world, when the user has the object that is presented in the virtual world for example have a shop in virtual world, the system manager will impose certain expense.This expense is according to considering that the land price that flow of the people and convenience etc. are determined calculates: near the zone for for example being positioned at station or the lively shopping area will be provided with higher land price, and for the suburb, lower land price will be set.Yet, the place of user visit along with their hobby with taste and different.Therefore, if land price only determines by consideration flow of the people rank and convenience that then will determine unsuitable land price in virtual world, this can not reflect the land price sense by each player oneself sensation exactly.Obviously, this is not an ideal style of doing this.

In addition, as in real world, when the advertiser has an object when showing advertisement as being installed in billboard in the virtual world, the system manager will determine advertising expense by considering to see the possible number of users of advertisement: for the higher zone of flow of the people rank as AT STATION or lively shopping area near, higher advertising expense is set.Yet the virtual world zone that a lot of users may assemble will change according to user's hobby and taste or the building of being built and shop, place type.Therefore, if advertising expense is only by using fixing means to determine such as for the higher zone of flow of the people rank higher advertising expense being set, then they will be not can be fully corresponding to the variation of condition in the virtual world.Like this, the advertiser may be collected unsuitable advertising expense, and same, this neither be desirable.

Summary of the invention

The present invention proposes in view of the above problems, and its objective is provides the Display Technique of the object in a kind of virtual world, this technology can show the object such as billboard and message board, so that object can be seen by the player of all-access virtual world.The land price that another object of the present invention provides in a kind of virtual world is provided with technology, and this technology can be provided with suitable land price to the zone in the virtual world at each user.The advertising expense that another object of the present invention provides in a kind of virtual world is provided with technology, and this technology can be provided with suitable advertising expense to the zone in the virtual world at each user.

According to an aspect of the present invention, provide a kind of to image display device.This device comprises: the historical unit that obtains of input, and acquisition is used for the input history in user's operation of virtual world move operation object, and historical as user profiles (profile) storage input; Judgement unit is checked whether the active user's operation that is used for the move operation object reflects the input history of being stored, thereby is judged whether need the user application profile; And indicative control unit, when the judgement unit judgement needs the user application profile, according to from importing the translational speed of the historical operand of judging, be found in user's mode so that show object, in virtual world, show to have shown on it and will allow the demonstration object of information of User Recognition.

The user is meant the player who explores virtual world when operation is such as role's object at this, yet, even not showing this operand and display image in virtual world similarly is that the player is under the situation the same in the virtual world according to player's operation generation three dimensional change, the player also is considered to be in the operand of operation player in the virtual world.At this,, the demonstration object shows that this object is meant that changing the display position and the direction that show object sees the observability that is presented at the information on the demonstration object so that can improve so that being found in user's mode.Being presented at the information that shows on the object for example is advertisement.Yet it can be will be by any information of User Recognition, as the more new data in server maintenance announcement or the virtual world.

According to a further aspect in the invention, provide a kind of to image display device.This device comprises: motion track obtains the unit, and obtaining in the virtual world can be by the motion track of the operand of user's operation, and as user profiles storage motion track; Judgement unit checks whether operand moves along the motion track of being stored, thereby judges whether need the user application profile; And indicative control unit, judge when judgement unit according to the motion track of operand, to be found in user's mode when needing the user application profile so that show object, in virtual world, show to have shown on it and will allow the demonstration object of information of User Recognition.

According to a further aspect in the invention, provide a kind of to image display device.This device comprises: motion track obtains the unit, obtains the motion track of each the operated operand in virtual world among a plurality of users, and determines the zone of each user's operand gathering; And indicative control unit, be found in the user's who enters the virtual world zone that operand assembles mode so that show object, show to have shown on it and will allow the demonstration object of information of User Recognition.

According to a further aspect in the invention, provide a kind of to image display system.This system comprises terminal and the server that is connected to network.Terminal comprises: obtain the unit, acquisition is used for the data in user's operation of virtual world move operation object; Communication unit sends to server with operating data, and operates the data of corresponding virtual world object from the server reception with this; And display unit, use object data, show the image of virtual world data.Server comprises: the historical unit that obtains of input, and according to the input history of the operating data acquisition user move operation that receives from terminal, and the storage input is historical; And indicative control unit, according to from importing the translational speed of the historical operand of judging, be found in user's mode so that show object, on terminal, show in the virtual world to have shown on it and will allow the demonstration object of information of User Recognition.

According to a further aspect in the invention, provide a kind of method that is used for being provided with the land price of virtual world.This method can be utilized above-mentioned to image display device.This method comprises: the motion track that detects the user who explores virtual world; And the land price in virtual world zone is set at each user according to the user's motion track that is detected.

According to a further aspect in the invention, provide a kind of method that is used for being provided with the advertising expense of virtual world.This method can be utilized above-mentioned to image display device.This method comprises: the motion track that detects a plurality of users that explore virtual world; Motion track to a plurality of users of being detected is added up; And, the advertising expense in virtual world zone is set according to the statistics of a plurality of users' motion track.

And, to any replacing of said structure part and step or substitute, expression of partly or entirely changing between method and apparatus and additives thereof or substituting and the expression that fades to system, computer program, storage medium, transmission medium etc. all are effectively, and are included in the present invention.

This summary of the present invention is not necessarily described all essential feature, thereby the present invention also may be the sub-portfolio of these described features.

Description of drawings

Fig. 1 is the block diagram according to the network game system of embodiments of the invention 1;

Fig. 2 is the perspective view that is connected to according to the controller of the client terminal in the network game system of embodiment 1;

Fig. 3 illustrates the structure of the client terminal 2 of Fig. 1;

Fig. 4 illustrates the structure of the game server 3 of Fig. 1;

Fig. 5 illustrates an example of the historical and motion track of the input of controller of the Fig. 2 that is detected when operation control;

Fig. 6 illustrates another example of the historical and motion track of the input of controller of the Fig. 2 that is detected when operation control;

Fig. 7 is that how historical and motion track changes the display position of billboard in the virtual world and the flow chart of display direction according to the input of the controller 2 of Fig. 2 for the game server of key diagram 1;

The game server that Fig. 8 illustrates Fig. 1 changes its display position and display direction billboard before;

The game server that Fig. 9 illustrates Fig. 1 changes its display position and display direction billboard afterwards;

The game server that Figure 10 illustrates Fig. 1 changes billboard after its displaying contents according to player's preference;

The game server that Figure 11 illustrates Fig. 1 changes billboard after its displaying contents according to player's preference;

Figure 12 illustrates the position relation that signs in to the player in the virtual world as same group;

Figure 13 is the flow chart that the login process of the game server of Fig. 1 when the player signs in in the virtual world as a group is shown;

Figure 14 illustrates the billboard in the virtual world that the player that belongs to a group watches;

Figure 15 illustrates the billboard in the virtual world that the player that belongs to a group watches;

Figure 16 illustrates the billboard in the virtual world that the player of the player that belongs to another group or login separately watches;

Figure 17 is the block diagram according to the game server of embodiment 2;

The general land price that Figure 18 illustrates in the virtual world distributes;

Figure 19 illustrate and virtual world in from the distance of cities and towns middle section and the relation between the land price;

Figure 20 illustrates the zone of player's frequent access of judging from player's motion track;

Figure 21 is the figure at player's land price that judges from player's motion track;

Figure 22 is the figure at player's land price that determines according to the general land price in player's motion track and the virtual world;

Figure 23 illustrate each player general moving range and with the corresponding specific moving range of a certain player's motion track.

Figure 24 is the block diagram according to the game server of embodiment 3;

Figure 25 illustrates the relation between the initial position of virtual world zone that the player assembles and billboard;

Figure 26 illustrates how billboard is moved on to the virtual world zone that the player assembles;

The display direction how Figure 27 illustrates billboard fades to the virtual world zone of assembling towards the player;

Figure 28 a and 28b illustrate when translational speed and how billboard are not installed in the visible range (visibility range) simultaneously.

The specific embodiment

Present invention is described now with reference to preferred embodiment.This is not intended to limit the scope of the invention, but illustrates the present invention.

The present invention can be applied to network game system, and wherein, the player comes playing video game by the object of control such as role in the formed virtual world in specified network such as the game server unit on the internet.

Should be noted that, to in virtual world, control such as the network game system of role's object as player wherein below the present invention and describe, yet, the present invention also can be applied to such network game system, wherein, current the existence will be by the role of player control, but the display image in the virtual world can change by the input equipment by player's control.

Embodiment 1

System architecture

Fig. 1 is the block diagram according to the network game system of embodiments of the invention 1.As shown in Figure 1, the network game system according to embodiment 1 for example comprises: specified network 1 is as the internet; A plurality of players' client terminal 2 can be connected to network 1; And game server 3, be connected to network 1, and provide the appointment virtual world by each player's client terminal 2.

For client terminal 2, for example, can use the video-game unit.If use the video-game unit as client terminal 2, then will use controller 4 as input equipment, and will use monitor 5 as display device.

In addition, can use other-end unit such as personal computer as client terminal 2.When using personal computer, will use keyboard and mouse as input equipment.

Game server 3 comprises: the database that is used for the required data of rendered object such as virtual world and role such as polygon data and data texturing; Advertising message database 6 (below be called " advertising message database ") is used for being the relevant advertising message of advertising such as the thing of enterprise, commodity and service with the sponsor of this network game system; And gamer profile database 7 (below be called " gamer profile database "), be used for the gamer profile of forming by such as the data of the operation history of each player's of virtual world motion track and controller 4.

In addition, game server 3 comprises player information database 8 (below be called " player information database "), is used for the player information of being made up of shop and local information in the information of each player's of expression preference such as favourite hobby and taste and the virtual world that the expression players accesses is crossed; And group name database 9 (below be called " group name database "), be used for the group name of when one group of player signs in to virtual world simultaneously, being registered.

Controller architecture

Fig. 2 illustrates an example of controller 4, uses controller 4, and the player controls the role in the virtual world.As shown in Figure 2, controller 4 comprises that two are held tool (gripper) 10R and 10L, and the player uses their right hand and left hand to hold them respectively.

On controller 4, first and

second operating units

11 and 12 and simulated operation unit 13R and 13L be configured to be positioned at make the player hold each with the right hand and left hand can be with their position of corresponding thumb manipulation when holding tool 10R and 10L.

On first operating unit 11, the left that is moved to the left of having installed the following direction order button 11b that moves down of the last direction order button 11a that moves up, control role or the viewpoint of control role or viewpoint, the right order button 11c that moves right that controls role or viewpoint and control role or viewpoint is to order button 11d.

Direction order button 11a to 11d be configured to digital form on general direction mobile role and viewpoint for example makes progress, downwards, left, to the right, along diagonal to upper left or bottom right and along diagonal to left down or the bottom right move.

On second operating unit 12, there is the button 12a be marked with triangle symbol, is marked with the button 12b of cross symbol, the button 12d that is marked with the button 12c of circle symbol and is marked with square symbol.The player controls function such as role's activity by action button 12a to 12d.

The original position of simulated operation unit 13R and 13L (home position) is the vertical vertical direction with respect to controller 4 position of inclination (not with) when not doing, and makes the control of tilting with specified angle and the control by rotating spindle on rotating shaft become possibility from this original position just.

Simulated operation unit 13R and 13L be used for than be used for upwards, downwards, left and the direction order button 11a that moves right to 11d may move more accurately and control the mobile of role and viewpoint.

In addition, controller 4 comprises start button 14, is used to start the beginning of recreation; Selector button 15 is selected technical routine; And mode selection switch 16, select simulation model or figure pattern.When having selected simulation model by mode selection switch 16, indication light emitting diode 17 keeps luminous, and simulated operation unit 13R and 13L become effective.

When having selected figure pattern by mode selection switch 16, indication light emitting diode 17 keeps closing, and simulated operation unit 13R and 13L become invalid.In this case, as mentioned above, role and viewpoint move through operation be used for accordingly upwards, downwards, left and the direction order button 11a that moves right carry out to 11d.

In addition, on controller 4, right button 18 and left button 19 are configured to be positioned at and make the player can operate their position with corresponding forefinger or middle finger when holding tool 10R and 10L with the right hand and left hand.Button 18 comprises the first right button 18R1 and the second right button 18R2.Button 19 comprises the first left button 19L1 and the second left button 19L2.These buttons are that substrate stacks in vertical direction with controller 4 respectively.

When moving role and viewpoint by controller 4, as mentioned above, the player operate be used for accordingly upwards, downwards, left and the direction order button 11a that moves right to 11d, perhaps simulated operation unit 13R and 13L are used for upwards, downwards, left and the direction order button 11a that moves right during to 11d accordingly when operation, and controller 4 provides coordinate figure on the X-Y coordinate according to " direction " and " the button quilt is by time length " of direction order button to client terminal 2.When inclination simulated operation unit 13R and 13L, as mentioned above, according to " tilt quantity " and " incline direction " from original position, controller 4 provides coordinate figure on the X-Y coordinate to client terminal 2.

Fig. 3 illustrates the structure of client terminal 2.Coordinate figure obtains the coordinate figure that unit 20 inputs are provided by controller 4, and communication unit 26 provides coordinate figure by network 1 to game server 3.Communication unit 26 receives the image information of virtual worlds and corresponding to the role of coordinate figure from game server 3, and display unit 22 is according to by being used for upwards,, and the order that provides to 11d or simulated operation unit 13R and 13L of the direction order button 11a that moves right demonstration virtual world and role's image on the screen of the monitor 5 that is connected to client terminal 2 downwards left.

Always do not need to receive virtual world and role's image information from game server 3, and can upgrade virtual world and role's image information according to the order that provides by controller 4 by network 1.In this case, display unit 22 the storing virtual world and role's in object-storage unit 24 object data, and come update image information, display update image on monitor 5 then according to obtain the coordinate figure that unit 20 provides by coordinate.

Fig. 4 illustrates the structure according to the game server 3 of embodiment 1.This figure illustrates each function with the form of piece, and these functional blocks can be in different ways as only hardware, only software or its make up and realize.Following with reference to this block diagram, the processing on the game server 3 is described.

Record motion track and input are historical

Can be in virtual world mobile role and viewpoint the time as the player by operation control 4, the communication unit 30 of game server 3 receives the coordinate figure of controllers 4 from client terminal 2.For each player, motion track obtains unit 36 and detects player role motion track in the virtual world that the operation owing to controller 4 produces, and mobile trajectory data 52 is stored in the gamer profile database 7.The historical unit 32 that obtains of input detects " input is historical ", it be used for upwards, downwards, left and all directions order button 11a that moves right to the history of the operating position of 11d or simulated operation unit 13R and 13L, and will import historical data 50 and be stored in the gamer profile database 7.

Fig. 5 illustrates the example with role's corresponding " motion track " by the mobile player A of order that provided by simulated operation unit 13R and 13L and simulated operation unit 13R and 13L " input is historical ".Fig. 6 illustrates the example with role's corresponding " motion track " by the mobile player B of order that provided by simulated operation unit 13R and 13L and simulated operation unit 13R and 13L " input is historical ".

In the example of Fig. 5 and Fig. 6, the picture left above illustrates role's " motion track ", and the lower-left illustrates " input is historical " of simulated operation unit 13L, and bottom-right graph illustrates simulated operation unit 13R " input is historical ".

The figure of " motion track " represents the whole zone of virtual world; and motion track obtains unit 36 and store mobile trajectory data 52 in gamer profile database 7; this data representation is along track that the role moved; just, according to each shift position of moving of simulated operation unit 13R and 13L.

As mentioned above, use simulated operation unit 13R and 13L, can tilt and rotate from original position, and the historical history of unit 32 storage operation position data in gamer profile database 7 that obtains of the input of game server 3 is as input historical data 50, inclination and the position of rotation of this data representation simulated operation unit 13R and 13L.

Therefore, when for each player's storage " motion track " and " input is historical ", might know " moving range " of each player in the virtual world and the tendency of " translational speed ".As described below, under situation according to the network game system of present embodiment, determine each player " moving range " and " translational speed " according to being stored in " motion track " and " input historical " in the gamer profile database 7, adjust then on it with such as the project of corporate advertising etc. or from the billboard object of system manager's important information install position and direction, so that it is presented in the virtual world.

Billboard shows

Flow chart among Fig. 7 illustrates the flow process according to the billboard procedure for displaying in the network game system of embodiment 1 (below be called the billboard procedure for displaying).Be connected to after the communication line between the client terminal 2 of having set up the player and the game server 3 when the virtual world that provided by game server 3 and character image are provided on the monitor 5 of player's client terminal 2, the billboard procedure for displaying begins and enters S1.

At step S1, game server 3 determines to want " the initial display position " and " initial display direction " of display billboard, wherein, on this billboard, to write advertising message that is stored in the advertising message database 6 or the information of issuing the player from the system manager.Then, this billboard procedure for displaying enters step S2.

At step S2, role's the current location or the position of viewpoint in the game server 3 storing virtual worlds.Then, this billboard procedure for displaying enters step S3.

When the player by acting on upwards in controller 4 drilling, downwards, left and the direction order button 11a that moves right when coming in virtual world mobile role to 11d or simulated operation unit 13R and 13L, by client terminal 2 coordinate figure slave controller 4 is offered game server 3.At step S3, role's indicative control unit 48 of game server 3 according to " moving direction " that calculate the role as the coordinate figure that input received that comes self-controller 4, " velocity attitude " and " amount of movement ".

Specifically, the incline direction of simulated operation unit 13R and 13L is represented role's " moving direction ", and the tilt quantity of simulated operation unit 13R and 13L represent the role's " translational speed ".For example, when the tilt quantity of simulated operation unit 13R and 13L increased, role's translational speed increased.

Role's indicative control unit 48 of game server 3 calculates role's " amount of movement " according to " moving direction " and " translational speed " determined by incline direction and the tilt quantity of simulated operation unit 13R and 13L.Then, it forms the image information that moves about the role according to " moving direction ", " translational speed " and " amount of movement ", and communication unit 30 passes back to client terminal 2.This will cause mobile role to be presented on player's the monitor 5 according to the operation of player's controller 4.

Next step, at step S4, the judgement unit 38 of game server 3 is with reference to " motion track " that be stored in the player in the gamer profile database 7 and " input is historical ", and at step S5, whether the current location that the judgement player role moves to and the input state of controller 4 are reflected in the player's who obtains in the gamer profile database 7 " motion track " and " input is historical ".

In other words, at step S5, judgement unit 38 judge roles whether along " motion track " that be stored in the player in the gamer profile database 7 move and whether with " input is historical " corresponding to mode operation control 4.

If the role along be stored in gamer profile database 7 in the different motion track of player's " motion track " move, and with " input historical " inconsistent mode operation control 4, then at step S8, the advertisement indicative control unit 40 of game server 3 is gone up the billboard that demonstration is stored in enterprise in the advertising message database 6 etc. at " the initial display position " and " initial display direction " determined at step S1 as mentioned above.

On the other hand, judgement unit 38 judges that the role moves along " motion track " that be stored in the player in the gamer profile database 7, and with " input historical " corresponding to mode operation control 4, at step S6, the display position mobile unit 42 of game server 3 is come display billboard by " motion track " the corresponding position that billboard is moved to and is stored in the player role in the gamer profile database 7, adjusts display direction then and sees so that it most likely can be known from the player position.

For example, in " motion track " figure of player A shown in Figure 5, when " central boulevard " in the virtual world along the motion track of the roughly zone line of this figure of straight-line pass and when existing, can infer that player A often passes through " central boulevard ".

In addition, as mentioned above, the translational speed of simulated operation unit 13R on the controller 4 and the tilt quantity of 13L decision player role, and in " input is historical " figure of player A shown in Figure 5, it is historical to form input with the circle shape.This expression simulated operation unit 13R and 13L have tilted to maximum.In other words, the role of player A moves in the virtual world high speed continually.

Can infer that from above player A is continually at a high speed through " central boulevard " in the virtual world.Therefore, as shown in Figure 9, the advertisement indicative control unit 40 of game server 3 will on the position of player A role's moving direction and so that the information display surface in the face of the mode display billboard of the moving direction of player role.This billboard original plan is presented on " the initial display position " and " initial display direction " shown in Figure 8 along central boulevard.

Most likely, billboard will be presented on the position that the role of player A will pass through.In addition, under normal circumstances, player's direction of gaze is identical with the moving direction that the role moves in virtual world.Therefore, so that display surface is faced the mode display billboard of the moving direction of player role, the displaying contents that is presented on the billboard will be found in the player probably by control.

In Fig. 6, the approximate centre of this figure is virtual world " midtown ", can infer that player B moves around in the zone away from " midtown " continually from the figure of player B " motion track ".

In addition, from the figure of player B shown in Figure 6 " input historical ", can see that " input is historical " concentrates on middle section.Gradient of this expression simulated operation unit 13R and 13L is little, and the role of player B continually in virtual world low speed move.

Can infer that from above player B moves around with the zone away from " midtown " of low speed in virtual world continually.Therefore, in this case, the advertisement indicative control unit 40 of game server 3 will be in virtual world away from the position of " midtown " and so that the information display surface is parallel to the role's of player B the mode display billboard of moving direction.As mentioned above, this billboard original plan is presented on " initial display position " and " initial display direction ".Most likely, billboard will be presented on the position that the role of player B will pass through, and most likely, the displaying contents that is presented on the billboard will be found in the player.

Repeat this billboard display position and display direction control at the step S7 of flow chart shown in Figure 7, finish up to game server 3 judgement video-games.

Under described situation just now, be configured to reflection " motion track " and " input is historical " such as the display position of the object of billboard, yet it also can be configured to only reflect " motion track " or only reflection " input history ".

The demonstration of content changes

The displaying contents of billboard can be jointly in each player, perhaps under the situation according to the network game system of present embodiment, the displaying contents of billboard can sign in to the purpose in the virtual world or changes according to the zone of virtual world according to various criterion such as player's preference, player.

Change content to display according to player's preference

When changing the content that will be presented on the billboard according to player's preference, game server 3 is checked the information that each player is submitted to when registration.This information will wait and obtain by questionnaire, paper questionnaire, the phone questionnaire based on web (WWW).Game server 3 also according to each player in virtual world motion track and each player's tendency as having visited which shop in the virtual world, determine each player's preference.The preference information 56 of representing each player's preference will be stored in the player information database 8 as a player information.

In addition, game server 3 can also be configured to after specifying the ad content that will show by network 1 by the player in virtual world, in player information database 8 as the player information of preference information 56 storage representations by the ad content of player's appointment.

When the player signs in in the virtual world, this player's player information is read in the advertisement selection unit 46 of game server 3 from player information database 8, and reads the player preference corresponding advertising message represented with player information from advertising message database 6.Then, advertisement indicative control unit 40 change in the visible scope of player's current location such as the content of the object of billboard so that it corresponding to player's preference of being read from advertising message database 6 by advertisement selection unit 46, and shows them.

Figure 10 and Figure 11 illustrate when player A and with player A independently player B in virtual world when same position is watched with equidirectional an example of shown virtual world streetscape.For example, player B has " physical culture is relevant " preference if player A has " film is relevant " preference, the preference that then on displaying contents, will reflect each player such as the object of billboard, like this, on the billboard in the virtual world that player A is seen, to show " film is relevant " advertisement as shown in figure 10, and on the billboard in the virtual world that player B is seen, will show " physical culture is relevant " advertisement as shown in figure 11.

Therefore, change ad content to display by the preference according to each player, each player might be from virtual world receives corresponding to the useful information of preference separately such as the advertisement on the object of billboard.

Change content to display according to player's purpose

Showing on the billboard under the situation such as the information of advertisement signing in to purpose in the virtual world according to the player, when the player signed in in the virtual world, game server 3 showed an entr screen that has player's purpose input domain by player's client terminal 2 on monitor 5.

The player imports his/her login purpose as " shopping ", " activity that will hold in the participation virtual world ", " meeting with friend role " or the like in this input domain.When having imported purpose, game server 3 obtains player's login purpose according to the data of importing in this input domain, and the storage representation player logins the purpose information 54 of purpose in gamer profile database 7.

When the player signs in in the virtual world, the advertising message corresponding to player's purpose is read in advertisement selection unit 46 from advertising message database 6, and advertisement indicative control unit 40 is adjacent in being installed in virtual world on the billboard in player's the position and shows advertising message.

Therefore, might show to be suitable for the useful advertising message that the player logins purpose, thus can be only to may be to the interested player of this category information promote products and commodity efficiently.

In addition, when optionally when the player shows advertisement, game server 3 is collected to the advertiser and is higher than usual advertising expense.In this case, owing to see that the player of advertisement will be interested in this advertisement, so the advertiser can obtain the remarkable advertising impact consistent with the advertising expense of being paid.

It is noted that in the time can not obtaining player's login purpose game server 3 shows pre-determined advertisement, and to showing the advertisement collection of charges.

According to area change content to display

The example that provides above is to change according to player's preference will be presented at such as the content on the object of billboard.Also might to be presented at such as the content on the object of billboard according to the area change in the virtual world.

More particularly, in this case, the advertisement selection unit 46 of game server 3 is divided into a plurality of individual region with whole virtual world is virtual, and the distribution ad content is to be shown on the billboard that is installed in each zone.For example, if in regional number 1, have a lot of film relative commercial mechanisms such as cinema and role's commodity shop (character good store), then show advertisement with film related content, if and in regional number 2, had a lot of physical culture relative commercial mechanism, advertisement would then be shown with physical culture related content.

The judgement unit 38 of game server 3 monitors the current location that signs in to the player in the virtual world.If judgement unit 38 determines that the player moves on to regional number 1, the then film relevant advertisements on the advertisement selection unit 46 selections billboard as shown in figure 10, and advertisement indicative control unit 40 is controlled on the client terminal 2 and shows advertisement.If judgement unit 38 determines that the player moves on to regional number 2, the 40 control demonstration advertisements of the then physical culture relevant advertisements on the advertisement selection unit 46 selections billboard as shown in figure 11, and advertisement indicative control unit.

In this case, the player who is in same area will see advertisement with identical content and irrelevant with their preference.Yet,, might allow the player identification provincial characteristics as in this zone, there being a lot of physical culture relative commercial mechanism by each regional broadcasted content of standardization.

Change content to display according to one day time

In the above under the situation, described the ad content that will be presented on the billboard and how can change according to player's preference or according to the virtual world zone at player place.Also might change such as the ad content on the object of billboard according to " time ".For example, the physical culture relevant advertisements will from the morning 8:00 to the morning 11:00 show, the food relevant advertisements will from the morning 11:00 to afternoon 2:00 show, and the film relevant advertisements will from afternoon 2:00 to afternoon 6:00 show.

Therefore, even in the same area of virtual world, be presented at such as the ad content on the object of billboard and also will change according to the time, this just provides the extra enjoyment of exploring virtual world to the player.

Demonstration control at group of players such as the information of advertisement

As mentioned above, adopt network game system, might show the object that has at the different advertising messages of each player's customization such as billboard according to present embodiment.Yet if advertising message is according to each player and difference when a plurality of players sign in in the virtual world as a group simultaneously, even when each player watches the same advertisement board in the group in virtual world, each player also will see different information.

Figure 12 is an X-Y scheme, illustrates that player A installs position or location advertising to current location and the billboard of C the virtual world of down getting a bird's eye view above whole virtual world and obtaining.Whole virtual world is divided into 4 parts by 2 streets, and regional number 1 is to regional number 4, and wherein, these 2 streets are arranged to separately by the center of virtual world and are in the right angle.Each regional number 1 is to describe with the square symbol of representing building and the circle symbol along the both sides, street of representing the tree-covered walkways trees to the scope of regional number 4.Central authorities have installed the billboard that shows the advertisement that has given content at the parting of the ways.

In the example of Figure 12, player A and player B sign in in the virtual world as a group.If the current location of player A is in regional number 4, and the current location of player B is in regional number 2, and they are by watching and speaking of the billboard that is installed in crossroad place and intercom mutually, the talk that then will occur disconnection between them, for example, player A says: " billboard that has the physical culture relevant information is arranged? " and player B answers: " not having, is not the billboard that has the film relevant information? "

Therefore, in network game system according to present embodiment, when a plurality of players sign in in the virtual world as a group, by showing that for each player who forms a group billboard with common content has nothing to do with each player's the preference or the zone at their place, can prevent the problems referred to above type of the talk that disconnects.

Sign in in the virtual world as group

At this,, will the operation of game server 3 when one group of player signs in in the virtual world be described by with reference to flow chart shown in Figure 13.When the player attempts to visit game server 3, send as the individual or as group to player's client terminal 2 from game server 3 and to sign in to selection screen the virtual world.If the player is selecting to select " as the group login " on the screen, the process described in the flow chart then shown in Figure 13 begins, and the group login process enters step S11.

At step S11, because the player has selected group login, so game server 3 shows to have by registering new group name on player's client terminal 2 and logins or adopt the selection screen of the option that registered group name logins.At step S12, game server 3 judges whether login by registering new group.If selected to login by registering new group name, then login process enters step S20.If selected to adopt registered group name to login, then login process enters step S13.

When login process entered step S20, game server 3 showed a screen that is used for importing the group name that will newly register on player's client terminal 2, and at step S21, waited for the group name that input will newly be registered.When having imported the group name that will newly register, login process enters step S22.At step S22, the group name input is stored in the group name database 9, and login process enters step S18.

If selected " adopting registered group name to login " at step S12, then login process enters step S13, and game server 3 shows the screen with two input domains on the monitor 5 of the client terminal 2 that is connected to the player: one is used for registered group name, and another is used for the registered group name of needs search.At step S14 and S15, game server 3 is judged and is used in two input domains which to import registered group name.If be used for the input domain of registered group name, then login process enters step S23, and if be used for the input domain of the registered group name that will search for, then login process enters step S16.

At step S23, the group name shown in the registered group name of game server 3 contrasts is imported and is registered in the group name database 9.In step 24, game server 3 judges whether there is corresponding group name.When finding registered group name to import in group name database 9, login process enters step S18.When can not find the input of registered group name in group name database 9, it enters step S25, and shows the error message such as " not finding the group name input " on the monitor 5 of the client terminal 2 that is connected to the player, and stops login process.

At step S16, group name is searched in the advertisement selection unit 46 of game server 3 in the group name database 9 that sends searching request to it.At step S17, advertisement selection unit 46 judges whether the corresponding group name of being searched for is present in the group name that is registered in the group name database 9.If find corresponding group name, then login process enters step S18.If can not find corresponding group name, then it enters step S26, and shows the error message such as " group name corresponding to the group name input is not registered " on the monitor 5 of the client terminal 2 that is connected to the player, and stops login process.

Next step, in case in group name database 9, registered new group name input at step S22 game server 3, perhaps detecting the group name input at step S24 is present in the group name database 9, perhaps detecting the group name that will search for is present in the group name database 9, then at step S18, game server 3 is stored the player in such as the storage medium of semiconductor memory or hard disk will be used for signing in to group name in the virtual world.At step S19, game server 3 allows the player to login by this group name that is stored in the storage medium, and login process is finished.

Therefore, when a plurality of players that form a group sign in in the virtual world, game server 3 monitors the action of each player in this group according to the above-mentioned group name that is stored in the storage medium, and the billboard content is selected in advertisement selection unit 46, thereby belonging between the phase player on the same group and will any inconsistency can not take place, and advertisement indicative control unit 40 is controlled at the selected content of demonstration on the client terminal 2.

For example, Figure 14 illustrates the billboard figure that seen by player A of the regional number 4 from virtual world how that is installed in crossroad place.Figure 15 illustrates the billboard figure that seen by player B of the regional number 2 from virtual world how that is installed in place, identical crossroad.As described in during as front explanation Figure 12, player A and B belong to a group.Figure 16 illustrates the figure how billboard that is installed in place, identical crossroad is seen by player C from regional number 1.Player C independently signs in in the virtual world.

Shown in Figure 14 and 15, the demonstration of advertisement indicative control unit 40 control billboard contents is to be consistent signing in to as group between player A in the virtual world and the player B.In this example, show the billboard that has the physical culture relevant information.Simultaneously, as shown in figure 16, for as not on the same group the player or sign in to player C in the virtual world individually, advertisement selection unit 46 selects the billboard content as mentioned above so that its preference corresponding to this player, and advertisement indicative control unit 40 is controlled at display billboard content on the client terminal 2.In this example, show the billboard that has the film relevant information.

Though basic configuration is to allow the billboard content reflect each player's preference, might show the billboard with identical content under the situation of group.Like this, when the player who belongs to identical group watches the same advertisement board, can prevent such as the trouble that takes place about the disconnection talk of this billboard content.

In addition, as described in the flow chart of reference Figure 13, group registration is finished before can be in signing in to virtual world in advance.Yet, also might after the player signs in in the virtual world, finish the group registration, thereby the player who is familiar with mutually can form a group in virtual world, and explore virtual world as group.In addition,, identical group name can be reused, when perhaps signing in in the virtual world, group name can be changed at every turn about group name.Group name can also change in signing in to virtual world afterwards.

Can see in the explanation in the above, in network game system according to embodiment 1, " input is historical " of each role " motion track " and controller 4 can be stored at each player in the virtual world, and by reference " motion track " and " input is historical ", can determine in the virtual world display position and display direction, thereby make the player see in the virtual world displaying contents most possibly such as the object of billboard such as the object of billboard.

In basic configuration is to allow the billboard content reflect under each player's the situation of preference, by showing billboard with identical content for belonging to phase each player on the same group, when each player who belongs to identical group watches the same advertisement board, can prevent such as the trouble that takes place about the disconnection talk of this billboard content.

Embodiment 2

Next step is with the network game system of describing according to the embodiment of the invention 2.In the description of aforesaid embodiment 1, such as the display position of the object of billboard and " motion track " and " input is historical " that display direction reflects each player.Simultaneously, be configured to each player of estimation on statistics " motion track " according to the network game system of embodiment 2, and determine in view of the above each player to the soil in the virtual world with the land price that provides.

This is the unique difference between previous embodiment 1 and the embodiment 2.Therefore, below only will describe not existing together between these two embodiment, and omission will be repeated in this description.

Figure 17 is the block diagram according to the game server 3 of embodiment 2.Following with reference to the process on this block diagram illustrating game server 3.

Universal about land price

At first, as Figure 12, Figure 18 is the birds-eye view when down watching on virtual world.Abducent concentric ring shown in Figure 180 is represented the land price scope from central crossroad.Generally, can see from these circles that land price is higher at the middle section in cities and towns, in this example, the middle section in cities and towns is positioned at flow of the people rank and the higher vicinity, crossroad of commercial undertaking's number, and convenience is higher herein.When the distance middle section was far away more, land price descended gradually.Figure 19 is the value distribution map of this land price.

The different land price sense along with the player

The land price sense is different along with the player.In Figure 20, the circle of inner band oblique line is represented the motion track of player A.Can infer that from Figure 20 player A is the specific part of regional number 1 in the accesses virtual world continually.Therefore, the part of the regional number of representing with the circle among Figure 20 1 can be judged as the valuable soil for player A.

Figure 21 is and the corresponding value distribution map of the land price sense of player A.In the figure of Figure 21, vertical pivot is represented land price, and transverse axis is represented the distance from the cities and towns middle section.The peak value land price drops in the regional number 1 of the frequent dealing of player A.

Determine land price by the motion track of considering each player at each player

When the request that receives from the player, for example, " I want to open a shop in virtual world " or " I want to make up certain building structure such as house or building ", then the land price of game server 3 is provided with unit 60 reference in gamer profile database 7 and sends the player's of request motion track, and distribute by using the distribute value of the combination that distributes with value of value based on the described general land price of Figure 19, player's shop or building etc. are imposed certain expense with reference to player's land price of Figure 21.

Figure 22 illustrates about the position of player A and the figure of the relation between the Fee Amount.Figure 23 is the ideograph according to the birds-eye view that looks down above virtual world.In Figure 23, represent player's general moving range with the middle section of virtual world for the great circle at its center, and the inside band oblique line circle in the regional number 1 is represented the scope in the zone of player A frequent access.

Under the situation of player A shown in Figure 23, moving range concentrates in the particular range in the regional number 1 of virtual world.Generally, most of players' motion track concentrates on the vicinity of the middle section of virtual world, and for these players, near the soil the middle section is judged as has higher-value.Yet, can be clear by the motion track of reference player A, player A judges that the interior soil, zone of the inside band oblique line circle in the regional number 1 has higher-value.

Therefore, the charge unit 62 of game server 3 is specified to the Fee Amount of player A that shop and building are just high more the closer to regional number 1 its Fee Amount as shown in figure 22.Like this, might impose suitable expense to each player's shop or building according to the land price sense of each player in virtual world.

In addition, though distribute by the value that is used in combination general land price in the example in the above and the value of each player's land price distribute for each player determines Fee Amount, the value of the land price that Fee Amount also can be by only using each player distributes to determine.

For example, having only in the virtual world zone of few building structure on the soil on a large scale, have only few or not such as the structure at commercial undertaking and station to be used for the computational costs amount of money as mentioned above, this makes and is difficult to determine suitable Fee Amount.

Because each player's motion track reflects each player to each regional sense of worth, therefore come the computational costs amount of money as mentioned above by motion track according to the player, might determine suitable Fee Amount for the zone that is difficult to definite amount of money.In this case, Fee Amount also can be determined by the motion track that makes up general land price and each player in case of necessity.

In addition, the general land price in each zone of virtual world is according to calculating such as the structure at commercial undertaking, building structure and station.Yet, the statistics of the motion track by considering each player, the land price of calculating according to this statistics also can be used as general land price.Like this, can determine to be suitable for all players' land price.

In addition, each corresponding player's land price also can be determined by the general land price that the motion track of readjusting each player of use is calculated according to the statistics of each player's motion track.In this case, land price can more suitably be determined at each player.

Also might at random determine the general land price in the virtual world.For example, game server 3 can be configured to compare the land price that at random reduces the specific region in the specific period with previous land price.Like this, the encouragement player uses this soil to run a shop or makes up building structure.

Embodiment 3

Next step is with the network game system of describing according to the embodiment of the invention 3.In aforesaid embodiment 2, it is configured to the data of basis such as each player " motion track " and comes to determine land price for each player.Yet in present embodiment 3, it is configured to determine advertising rate such as the object of billboard according to the statistics of a plurality of players' " motion track ".

Figure 24 is the block diagram according to the game server 3 of embodiment 3.Followingly process on the game server 3 is described with reference to this block diagram.

The statistics of each player's motion track

The statistical disposition unit 66 of game server 3 for example with hour, day, the data inediting statistics of week, the moon, season or each player's year from be stored in gamer profile database 7 motion track, and according to this statistics, it is that location advertising is determined advertising expense for the position of installing of billboard that advertising expense is provided with unit 68, and it is stored in the advertising message database 6 as advertising expense information 72.

Figure 25 is an exemplary plot of how determining advertising rate according to this statistics.Generally, also be positioned at this owing to locate the maximum and a lot of commercial undertakings of the cities and towns middle section flow of the people of vicinity at the parting of the ways, so the highest billboard of advertising rate is installed the vicinity that the position is positioned at the cities and towns middle section.Yet, add up by motion track each player, if a lot of players in fact often are gathered in the zone away from the cities and towns middle section, shown in the band oblique line circle among Figure 25, then billboard is installed in being installed in the middle section of cities and towns away from the position of cities and towns middle section rather than with billboard that in fact a lot of players assemble, advertising impact will be bigger.

Therefore, if want the player who installs billboard to wish as shown in figure 25 billboard to be installed in the middle section in cities and towns, this means that then billboard will be installed in the position that less player assembles, so the advertising expense of game server 3 is provided with unit 68 and will collects lower advertising expense.

On the contrary, if want the player who installs billboard to wish billboard is installed in the zone of representing with band oblique line circle among Figure 25, this means that then billboard will be installed in the position of assembling than the multiplayer, so advertising expense is provided with unit 68 and will collects and the corresponding to advertising expense of advertising impact.In other words, advertisement is the closer to the place that in fact player assembles, and advertising expense is just high more.

Determine advertising expense by statistics, might collect and the corresponding to suitable advertising expense of advertising impact according to the motion track of each player in the virtual world.In addition, advertising expense can be determined at the advertising rate that each player determines by average each player's land price or by consideration.

The moving advertising board

The zone that the player assembles may be for example with hour, day, week, season and year change.Therefore, the display position mobile unit of advertisement indicative control unit 40 42 with billboard or only ad content is moved on to the position that the player assembles, and shows it according to the player's who has installed billboard request.

In this case, statistical disposition unit 66 monitors each player's motion track, and editor's statistics, and shown in the band oblique line circle among Figure 26, display position mobile unit 42 expects that by billboard being moved on to current gathering of player or player the position of assembling shows it.

Like this, which zone no matter the player accumulate in, and all display billboards therein, so advertiser can obtain significant advertising impact, and the system manager can collect the advertising expense that is suitable for this influence to this advertiser.

In addition, though be moving advertising board itself in the example, also system configuration might be become moving advertising board content only in the above so that it is presented on the billboard that is installed in the position that the player just assembling.

The change control of billboard direction

As previously mentioned, the player zone of assembling may be for example with hour, day, week, season and year change.Therefore, the display direction of advertisement indicative control unit 40 changes unit 44 according to the request of having installed the player of billboard, and changing the direction of billboard will be in the face of the direction of player's habitat such as the display surface of the project of advertisement so that make.

In this case, statistical disposition unit 66 monitors each player's motion track, and editor's statistics, and shown in the band oblique line circle among Figure 27, display direction changes that unit 44 changes the direction of billboards so that the zone that makes the billboard display surface expect gathering in the face of the current gathering of player or player.

Owing to show such as the display surface of the project of the advertisement mode with the zone of assembling in the face of the player, so the result will be that most of player will see ad content, and the advertiser can obtain significant advertising impact.In addition, the system manager can collect the advertising expense that is suitable for this influence to this advertiser.

In addition, though be to change the direction of billboard in above-mentioned example so that make it face the zone that the player assembles, the pointing needle that it can be configured to make billboard to each player and different will be in the face of each player so that make such as the display surface of the project of advertisement.In addition, though in the above description, only change the method for billboard, after the position that billboard itself is moved on to player's gathering, also can change the direction of billboard.

In addition, it can be configured to after billboard itself being moved on to the position that the player assembles, the pointing needle that makes billboard to each player and different will be in the face of each player so that make such as the display surface of the project of advertisement.In this case, most of players will see billboard, so the advertiser can obtain significant advertising impact.

Consider the billboard display position control of identification range

In this network game system, the player is mobile role in virtual world, watches the display screen of the monitor 5 that is connected to client terminal 2 simultaneously, and is the direction of gaze of this moving direction corresponding to the player who watches monitor 5 possibly greatly.

In addition, when mobile role, game server 3 shows fuzzy according to role's translational speed in background by the motion blur processing.The amount of movement blur that handle to add by motion blur is along with role's translational speed increases and increases gradually, therefore when role's translational speed accelerates, watches the player identification billboard, background etc. of monitor 5 to become difficult more.Therefore, the role's translational speed by player operation is corresponding to player's visible angle.

When the role moves by controller 4, the visible range judging unit 70 of judgement unit 38 is determined player's direction of gaze according to the data of direction of operating of expression controller 4, and the data of power lifetime that are used for each direction of operating of controller 4 according to expression are determined and role's the corresponding player's visible angle of translational speed.Visible range judging unit 70 is judged the scope (the following identification range that also is called) that the player can see by player's direction of gaze and visible angle.Advertisement indicative control unit 40 changes the billboard position and the display surface direction of advertisement on the billboard, so that make it will be positioned at visual range.

Figure 28 a and 28b explanation are worked as translational speed and how billboard are not installed in the visual range simultaneously.Figure 28 a illustrates the situation of low movement speed v.Visible angle is big, and visual range 82 is from view direction broadening to the left and right.Billboard 84 can be installed in the peripheral region along view direction, so that make it can not hinder the player visual field, and the player can see advertisement on billboard 84 when the player is interested in the advertisement.Figure 28 b illustrates the situation of high movement speed v.Visible angle is little, and visual range 82 narrows down towards view direction.

Peripheral region

80a and 80b blur by motion blur effects.In this case, billboard 84 is installed in the dead ahead, distant place in the face of the player front, so that make it can not be subjected to the influence of motion blur.Thereby, even the player also can see the advertisement of billboard 84 when to the view direction high-speed mobile.

Therefore, when role's translational speed is fast, will be added to the object that approaches the role than big fuzzy quantity by motion blur, and less fuzzy quantity be added to than the object away from the role by motion blur.Therefore, the display position mobile unit 42 of advertisement indicative control unit 40 shows the object such as billboard on away from role's position.Because the billboard away from the role is added less fuzzy quantity, so, be easier to discern object such as billboard for the player.Therefore the advertising expense that is installed in the visual range is established higherly.Along with the time span that keeps visual range becomes big, the expense that is installed in the advertisement in the visual range can increase.

From top explanation, can see, in network game system according to embodiment 3, the virtual world zone that the player assembles determines according to the statistics of each player's motion track, and determines the result according to this, changes to install position and direction such as the object of billboard.In addition, determine player's identification range and change the position of installing, so that can in identification range, locate object's position such as the object of billboard.Because billboard is increased by the probability of player identification, so the advertiser can obtain high advertising impact.

Embodiment 4

Next step is with the network game system of describing according to the embodiment of the invention 4.In aforesaid embodiment 3, described to change and installed the position with in the identification range that is located at each player such as the object of billboard.In the network game system according to embodiment 4, it is configured to determine land price and advertising rate by the statistics of the identification range of considering the player.

Detect identification range

In embodiment 4, when the role moved by controller 4, as in embodiment 3, the visible range judging unit 70 of judgement unit 38 was determined player's direction of gaze and player's visible angle, and judges player's finding scope, in other words, and identification range.In addition, 70 pairs of the visible range judging units of embodiment 4 keep the time span of this identification range to carry out timing continuously or intermittently.For each player, visible range judging unit 70 storage representation identification range and keep the information of the time span of identification range in gamer profile database 7.

In addition, about being stored in the expression identification range in the gamer profile database 7 and keeping the information of the time span of identification range continuously or intermittently, this system can be configured to, have only and keep predetermined or longer time during length when identification range, just it is kept in the gamer profile database 7, for example, have only when identification range kept continuously or intermittently 3 seconds or be longer, just this information is stored in the gamer profile database 7.Thereby visible range judging unit 70 can obtain to keep the visual range of the visual range of predetermined or longer time length as the user.

Determine advertising rate and land price according to identification range

When visible range judging unit 70 is so determined identification range and retention time thereof, advertising expense is provided with unit 68 according to advertising rate and consideration identification range and the retention time thereof determined based on each player's motion track as mentioned above, determines the advertising rate through revising.In addition, visible range judging unit 70 also can provide in embodiment 2, so that land price can be determined according to the time span that keeps identification range according to the land price that identification range is provided with and process is revised.

Specifically, as mentioned above, advertising rate and land price uprise in the zone that the player assembles.Yet,, also have the zone of the identification range that clearly is positioned at the player and be positioned at the zone of player's identification range dully even in those zones that the player assembles.

Therefore, even in those zones that the player may assemble, game server 3 is also determined advertising rate and land price according to identification range and retention time thereof as mentioned above: the advertising rate and the land price in zone that clearly is positioned at player's identification range established to such an extent that be higher than other regional advertising rate and land prices, and is positioned at player's the advertising rate in zone of identification range and land price dully and establishes to such an extent that be lower than other regional advertising rate and land prices.

Can at length determine advertising rate and land price in the whole virtual world, this makes might be to collecting suitable advertising expense and impose cost of land as advertiser's player or the player that will run a shop or make up building structure in virtual world.

Though the present invention describes as exemplary embodiment, should be appreciated that under the situation that does not break away from the scope of the invention that is defined by the following claims, those skilled in the art can carry out various modifications and replacement.Some such changes are as described below.

The part of functions piece of game server 3 can provide in client terminal 2.For example, input is historical to obtain unit 32, motion track obtains unit 36, judgement unit 38 and gamer profile database 7 can provide in client terminal 2, and client terminal 2 can storing user profile, and need to judge whether the user application profile.When the user application profile, the advertisement indicative control unit 40 of game server 3 can will show that object is presented on the client terminal 2 after and motion track historical according to user's input change its display condition.In addition, it is also conceivable that a lot of other structures, wherein, each functional block by different way distributes in client terminal 2 and game server 3.For example, in client terminal 2 and game server 3, duplicate each functional block, so that can only in client terminal 2, continue operation under the situation of network 1 outofkilter.

Though the judgement unit 38 of game server 3 judges whether need the user application profile in the above description, the user can determine to reflect the moment of user profiles, and by on the controller 4 of client terminal 2, indicating the user application profile by a button.

Industrial usability

As mentioned above, the present invention can be used for showing at virtual world the methods, devices and systems of object. The present invention can also be used for arranging at virtual world the method for land price and advertising expense.

Claims

1. one kind to image display device (3), it is characterized in that it comprises:

The historical unit (32) that obtains of input, acquisition is used for the input history in user's operation of virtual world move operation object, and historical as user profiles storage input;

Judgement unit (38) is checked whether the active user's operation that is used for the move operation object reflects the input history of being stored, thereby is judged whether need the user application profile; And

Indicative control unit (40), when judgement unit (38) judgement needs the user application profile, according to from importing the translational speed of the historical operand of judging, be found in user's mode so that show object, in virtual world, show to have shown on it and will allow the demonstration object of information of User Recognition.

2. device as claimed in claim 1 (3) is characterized in that indicative control unit (40) adjusts the distance between the display position that shows object and user's the viewing location according to translational speed.

3. device as claimed in claim 1 (3) is characterized in that indicative control unit (40) comes to show towards user's view direction adjustment the direction of object according to translational speed.

4. device as claimed in claim 2 (3) is characterized in that indicative control unit (40) comes to show towards user's view direction adjustment the direction of object according to translational speed.

5. as each the described device (3) among the claim 1-4, it is characterized in that it also comprises selected cell (46), select to be presented at the information that shows on the object according to user's preference.

6. as each the described device (3) among the claim 1-4, it is characterized in that it also comprises selected cell (46), explore the purpose of virtual world according to the user and select to be presented at the information that shows on the object.

7. as each the described device (3) among the claim 1-4, it is characterized in that it also comprises selected cell (46), explore time of virtual world according to the zone in the virtual world or according to the user, selection will be presented at the different information that show on the object.

8. as each the described device (3) among the claim 1-4, it is characterized in that it also comprises selected cell (46), for selecting to be presented at the identical information that shows on the object as each user who explores virtual world mutually on the same group.

9. as each the described device (3) among the claim 1-4, it is characterized in that it also comprises visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user's operated operand in virtual world and translational speed, and wherein, indicative control unit (40) will show that object is presented in the visible range of being judged.

10. as each the described device (3) among the claim 1-4, it is characterized in that it comprises that also land price is provided with unit (60), come to be provided with the land price in virtual world zone according to the motion track of user's operand at each user.

11. device as claimed in claim 10 (3), it is characterized in that it comprises that also land price is provided with unit (60), come to be provided with the interim land price in virtual world zone according to the motion track of user's operand, then the land price that will collect each user according to the interim land price in virtual world zone and general land price setting at each user.

12. device as claimed in claim 10 (3), it is characterized in that it also comprises: visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user in the virtual world and translational speed, and land price is provided with unit (60), the land price that comes to be provided with at each user the virtual world zone according to user's motion track and visible range.

13. device as claimed in claim 11 (3), it is characterized in that it also comprises: visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user in the virtual world and translational speed, and land price is provided with unit (60), the land price that comes to be provided with at each user the virtual world zone according to user's motion track and visible range.

14. device as claimed in claim 10 (3) is characterized in that it comprises that also advertising expense is provided with unit (68), the advertising expense when determining that by the regional land price that on average is provided with at each user the user shows advertisement in this zone.

15. as each the described device (3) among the claim 11-13, it is characterized in that it comprises that also advertising expense is provided with unit (68), the advertising expense when determining that by the regional land price that on average is provided with the user shows advertisement in this zone at each user.

16. one kind to image display device (3), it is characterized in that it comprises:

Motion track obtains unit (36), and obtaining in the virtual world can be by the motion track of the operand of user's operation, and as user profiles storage motion track;

Judgement unit (38) checks whether operand moves along the motion track of being stored, thereby judges whether need the user application profile; And

Indicative control unit (40), when judgement unit (38) judgement needs the user application profile, according to the motion track of operand, be found in user's mode so that show object, in virtual world, show to have shown on it and will allow the demonstration object of information of User Recognition.

17. device as claimed in claim 16 (3) is characterized in that indicative control unit (40) changes the display position that shows object according to motion track.

18. device as claimed in claim 16 (3) is characterized in that indicative control unit (40) changes the display direction that shows object according to motion track.

19. device as claimed in claim 17 (3) is characterized in that indicative control unit (40) changes the display direction that shows object according to motion track.

20. as each the described device (3) among the claim 16-19, it is characterized in that it also comprises selected cell (46), select to be presented at the information that shows on the object according to user's preference.

21. as each the described device (3) among the claim 16-19, it is characterized in that it also comprises selected cell (46), explore the purpose of virtual world according to the user and select to be presented at the information that shows on the object.

22. as each the described device (3) among the claim 16-19, it is characterized in that it also comprises selected cell (46), explore time of virtual world according to the zone in the virtual world or according to the user, selection will be presented at the different information that show on the object.

23. as each the described device (3) among the claim 16-19, it is characterized in that it also comprises selected cell (46), for selecting to be presented at the identical information that shows on the object as each user who explores virtual world mutually on the same group.

24. as each the described device (3) among the claim 16-19, it is characterized in that it also comprises visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user's operated operand in virtual world and translational speed, and wherein, indicative control unit (40) will show that object is presented in the visible range of being judged.

25. as each the described device (3) among the claim 16-19, it is characterized in that it comprises that also land price is provided with unit (60), come to be provided with the land price in virtual world zone according to the motion track of user's operand at each user.

26. device as claimed in claim 25 (3), it is characterized in that it comprises that also land price is provided with unit (60), come to be provided with the interim land price in virtual world zone according to the motion track of user's operand, then the land price that will collect each user according to the interim land price in virtual world zone and general land price setting at each user.

27. device as claimed in claim 25 (3), it is characterized in that it also comprises: visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user in the virtual world and translational speed, and land price is provided with unit (60), the land price that comes to be provided with at each user the virtual world zone according to user's motion track and visible range.

28. device as claimed in claim 26 (3), it is characterized in that it also comprises: visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user in the virtual world and translational speed, and land price is provided with unit (60), the land price that comes to be provided with at each user the virtual world zone according to user's motion track and visible range.

29. device as claimed in claim 25 (3) is characterized in that it comprises that also advertising expense is provided with unit (68), the advertising expense when determining that by the regional land price that on average is provided with at each user the user shows advertisement in this zone.

30. as each the described device (3) among the claim 26-28, it is characterized in that it comprises that also advertising expense is provided with unit (68), the advertising expense when determining that by the regional land price that on average is provided with the user shows advertisement in this zone at each user.

31. one kind to image display device (3), it is characterized in that it comprises:

Motion track obtains unit (36), obtains the motion track of each the operated operand in virtual world among a plurality of users, and determines the zone of each user's operand gathering; And

Indicative control unit (40) is found in the user's who enters the virtual world zone that operand assembles mode so that show object, shows to have shown on it and will allow the demonstration object of information of User Recognition.

32. device as claimed in claim 31 (3) is characterized in that indicative control unit (40) changes the display direction that shows object and shows that object can be in the face of the virtual world zone of operand gathering so that make.

33., it is characterized in that indicative control unit (40) will show that object moves to the virtual world zone that operand is assembled as each the described device (3) in the claim 31.

34., it is characterized in that indicative control unit (40) will show that object moves to the virtual world zone that operand is assembled as each the described device (3) in the claim 32.

35. as each the described device (3) among the claim 31-34, it is characterized in that it comprises that also advertising expense is provided with unit (68), according to the result that the motion track of each user's operand is added up, setting will be presented at the expense of the advertisement in the virtual world zone.

36. device as claimed in claim 35 (3), it is characterized in that advertising expense is provided with the result that unit (68) basis is added up the motion track of each user's operand, setting will be presented at the incidental expense of the advertisement in the virtual world zone, takes according to the incidental expense in virtual world zone and general advertisement then the advertising expense that will collect is set.

37. device as claimed in claim 35 (3), it is characterized in that when indicative control unit (40) change the direction of advertisement in case make the advertisement display surface can in the face of operand assemble regional the time, advertising expense is provided with unit (68) the regulation additional cost is added to advertising expense.

38. device as claimed in claim 36 (3), it is characterized in that when indicative control unit (40) change the direction of advertisement in case make the advertisement display surface can in the face of operand assemble regional the time, advertising expense is provided with unit (68) the regulation additional cost is added to advertising expense.

39. device as claimed in claim 35 (3), when it is characterized in that showing advertisement after indicative control unit (40) is moving to advertisement in the zone that operand assembles, advertising expense is provided with unit (68) the regulation additional cost is added to advertising expense.

40. device as claimed in claim 36 (3), when it is characterized in that showing advertisement after indicative control unit (40) is moving to advertisement in the zone that operand assembles, advertising expense is provided with unit (68) the regulation additional cost is added to advertising expense.

41. device as claimed in claim 35 (3), it is characterized in that it also comprises visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user in the virtual world and translational speed, and wherein when indicative control unit (40) showed advertisement in visible range, advertising expense was provided with unit (68) the regulation additional cost is added to advertising expense.

42. device as claimed in claim 36 (3), it is characterized in that it also comprises visible range judging unit (70), judge the user's who watches virtual world visible range according to the moving direction of user in the virtual world and translational speed, and wherein when indicative control unit (40) showed advertisement in visible range, advertising expense was provided with unit (68) the regulation additional cost is added to advertising expense.

43. as each the described device (3) among the claim 41-42, it is characterized in that visible range judging unit (70) detects the time span that the user keeps identical visible range continuously, if and time span then obtains the visible range of this scope as the user above setting.

44. one kind to image display system, it is characterized in that it comprises terminal (2) and the server (3) that is connected to network (1), wherein terminal (2) comprising:

Obtain unit (20), acquisition is used for the data in user's operation of virtual world move operation object;

Communication unit (26) sends to server (3) with operating data, and operates the data of corresponding virtual world object from server (3) reception with this; And

Display unit (5) uses object data, shows the image of virtual world, and

Wherein server (3) comprising:

The historical unit (32) that obtains of input, according to the input history of the operating data acquisition user move operation that receives from terminal (2), and the storage input is historical; And

Indicative control unit (40) according to from importing the translational speed of the historical operand of judging, is found in user's mode so that show object, goes up in terminal (2) to show in the virtual world and to have shown on it and will allow the demonstration object of information of User Recognition.

45. an object displaying method is characterized in that it comprises:

The translational speed of the operand that the detection user can operate in virtual world; And

According to the translational speed that is detected, be found in user's mode so that show object, in virtual world, show to have shown on it and will allow the demonstration object of information of User Recognition.

46. an object displaying method is characterized in that it comprises:

The motion track of the operand that the detection user can operate in virtual world; And

According to the motion track that is detected, be found in user's mode so that show object, in virtual world, show to have shown on it and will allow the demonstration object of information of User Recognition.

47. an object displaying method is characterized in that it comprises:

The motion track of the operand that the detection user can operate in virtual world;

According to a plurality of users' motion track, determine the virtual world zone that a plurality of operands are assembled; And

Be found in the user's who enters the zone that a plurality of operands assemble mode so that show object, show to have shown on it and will allow the demonstration object of information of User Recognition.