CN118118542A

CN118118542A - Information pushing method and device

Info

Publication number: CN118118542A
Application number: CN202410367704.6A
Authority: CN
Inventors: 王乃赫
Original assignee: Beijing Jingdong Qianshi Technology Co Ltd
Current assignee: Beijing Jingdong Qianshi Technology Co Ltd
Priority date: 2024-03-28
Filing date: 2024-03-28
Publication date: 2024-05-31

Abstract

The embodiment of the invention discloses an information pushing method and device. One embodiment of the method comprises the following steps: determining whether the user belongs to a target user or not in response to monitoring of an ending operation of the user, wherein the ending operation is used for indicating to leave a current page; determining prompt information corresponding to a target user in response to determining that the user belongs to the target user, wherein the prompt information comprises conversion prompt information, the conversion prompt information is used for prompting the user to acquire conversion resources, and the conversion resources are used for reducing the cost of the user for acquiring services provided by a current page; and pushing prompt information on the current page. The embodiment is helpful for improving the effectiveness and pertinence of information pushing.

Description

Information pushing method and device

Technical Field

The embodiment of the disclosure relates to the technical field of computers, in particular to an information pushing method and device.

Background

With the rapid development of internet technology, various industries enter the internet era, and related application programs (APP), applets and the like are endless. More and more people also choose to obtain various required services on the internet, such as purchase of goods, purchase of food, purchase of tickets, and delivery of express mail. The service platform typically pushes service related information to the user by pushing system notification type information, a short message reminder or mail, and the like.

When the timing of pushing information or the selection of the pushing mode is poor, a large amount of invalid information can be pushed, and the purpose of pushing information cannot be well achieved, so that the timing of pushing information, the selection of the pushing mode and the like are one of contents which need to be considered by a service platform.

Disclosure of Invention

The embodiment of the disclosure provides an information pushing method and device.

In a first aspect, an embodiment of the present disclosure provides an information pushing method, including: determining whether the user belongs to a target user or not in response to monitoring of an ending operation of the user, wherein the ending operation is used for indicating to leave a current page; determining prompt information corresponding to a target user in response to determining that the user belongs to the target user, wherein the prompt information comprises conversion prompt information, the conversion prompt information is used for prompting the user to acquire conversion resources, and the conversion resources are used for reducing the cost of the user for acquiring services provided by a current page; and pushing prompt information on the current page.

In a second aspect, embodiments of the present disclosure provide an information pushing apparatus, including: a first determining unit configured to determine whether the user belongs to a target user in response to monitoring an ending operation of the user, wherein the ending operation is used for indicating to leave the current page; a second determining unit configured to determine, in response to determining that the user belongs to the target user, prompt information corresponding to the target user, where the prompt information includes conversion prompt information, the conversion prompt information is used to prompt the user to obtain conversion resources, and the conversion resources are used to reduce cost of the user to obtain services provided by the current page; and the pushing unit is configured to push the prompt information on the current page.

In a third aspect, embodiments of the present disclosure provide an electronic device comprising: one or more processors; a storage means for storing one or more programs; the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the method as described in any of the implementations of the first aspect.

In a fourth aspect, embodiments of the present disclosure provide a computer readable medium having stored thereon a computer program which, when executed by a processor, implements a method as described in any of the implementations of the first aspect.

According to the information pushing method and device, when the user wants to leave the current page, the exchange prompt information and the like are pushed to some target users in a targeted mode, so that the user is prompted to obtain exchange resources capable of reducing the cost of obtaining the service provided by the current page, further understanding of the service provided by the current page is facilitated, the service provided by the current page is used, and therefore effectiveness and pertinence of information pushing are improved.

Drawings

Other features, objects and advantages of the present disclosure will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the following drawings:

FIG. 1 is an exemplary system architecture diagram in which an embodiment of the present disclosure may be applied;

FIG. 2 is a flow chart of one embodiment of an information push method according to the present disclosure;

Fig. 3 is a schematic diagram of an application scenario of an information push method according to an embodiment of the present disclosure;

FIG. 4 is a flow chart of yet another embodiment of an information push method according to the present disclosure;

FIG. 5 is a flow chart of yet another embodiment of an information push method according to the present disclosure;

FIG. 6 is a schematic structural view of one embodiment of an information pushing device according to the present disclosure;

Fig. 7 is a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.

Detailed Description

The present disclosure is described in further detail below with reference to the drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be noted that, for convenience of description, only the portions related to the present invention are shown in the drawings.

In the technical scheme of the invention, the related aspects of acquisition/collection, updating, analysis, use, transmission, storage and the like of the personal information of the user accord with the regulations of related laws and regulations, are used for legal and reasonable purposes, are not shared, leaked or sold outside the legal use aspects and the like, and are subjected to supervision and management of the national supervision and management department. Necessary measures should be taken for the personal information of the user, the use or access of the personal information data should be selectively prevented to prevent illegal access to such personal information data, to ensure that personnel having access to the personal information data comply with the regulations of the relevant laws and regulations, and to ensure the personal information security of the user. Furthermore, once such user personal information data is no longer needed, the risk should be minimized by limiting or even prohibiting the data collection and/or deletion.

It should be noted that, without conflict, the embodiments of the present disclosure and features of the embodiments may be combined with each other. The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.

Fig. 1 illustrates an exemplary architecture 100 to which embodiments of the information pushing method or information pushing apparatus of the present disclosure may be applied.

As shown in fig. 1, a system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 is used as a medium to provide communication links between the terminal devices 101, 102, 103 and the server 105. The network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, among others.

The terminal devices 101, 102, 103 interact with the server 105 via the network 104 to receive or send messages or the like. Various client applications can be installed on the terminal devices 101, 102, 103. For example, browser-class applications, search-class applications, shopping-class applications, instant messaging tools, social platform applications, mailbox clients, and the like.

The terminal devices 101, 102, 103 may be hardware or software. When the terminal devices 101, 102, 103 are hardware, they may be various electronic devices including, but not limited to, smartphones, tablet computers, electronic book readers, laptop and desktop computers, and the like. When the terminal devices 101, 102, 103 are software, they can be installed in the above-listed electronic devices. Which may be implemented as multiple software or software modules (e.g., multiple software or software modules for providing distributed services) or as a single software or software module. The present invention is not particularly limited herein.

The server 105 may be a server providing various services, such as a backend server providing support for various applications installed on the terminal devices 101, 102, 103. The server 105 may monitor the ending operation of the user, and after determining that the user is the target user, determine the prompt information corresponding to the target user and push the prompt information to the current page to be ended by the user.

It should be noted that, the information pushing method provided by the embodiments of the present disclosure is generally performed by the server 105, and accordingly, the information pushing device is generally disposed in the server 105.

It should be further noted that the terminal devices 101, 102, 103 may also be provided with an information push application, and the terminal devices 101, 102, 103 may also perform processing such as monitoring the ending operation of the user based on the information push application, determining the prompt information corresponding to the target user after determining that the user is the target user, and pushing the prompt information to the current page to be ended by the user. In this case, the information pushing method may also be performed by the terminal devices 101, 102, 103, and accordingly, the information pushing apparatus may also be provided in the terminal devices 101, 102, 103. At this point, the exemplary system architecture 100 may not have the server 105 and network 104 present.

The server 105 may be hardware or software. When the server 105 is hardware, it may be implemented as a distributed server cluster formed by a plurality of servers, or as a single server. When server 105 is software, it may be implemented as multiple software or software modules (e.g., multiple software or software modules for providing distributed services), or as a single software or software module. The present invention is not particularly limited herein.

It should be understood that the number of terminal devices, networks and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.

With continued reference to fig. 2, a flow 200 of one embodiment of an information push method according to the present disclosure is shown. The information pushing method comprises the following steps:

in step 201, in response to monitoring the ending operation of the user, it is determined whether the user belongs to the target user.

In this embodiment, the user operation may be used to indicate various operations away from the current page. Different page designs may correspond to different end operations. For example, clicking on an exit, close, or return button. As another example, a sliding operation indicating an instruction to exit, close, or return, etc., and so forth. The execution subject of the information push method (such as the server 105 shown in fig. 1) may monitor various ending operations of the user to determine whether the user belongs to the target user when the ending operation of the user is monitored.

The target user may refer to a user meeting a preset condition. The preset conditions can be flexibly set according to actual application requirements or application scenes and the like. Correspondingly, various methods can be flexibly adopted to judge whether the user currently executing the ending operation meets the preset conditions, so as to determine whether the user belongs to the target user. For example, the preset condition may include that the user has not logged into the application to which the current page belongs in the near future (e.g., within one month). At this time, if the user is not found in the recent login user list, the user can be considered to belong to the target user.

Step 202, in response to determining that the user belongs to the target user, determining prompt information corresponding to the target user.

In this embodiment, the prompt information may be used to prompt the user for various information. Specifically, the reminder information may include a redemption reminder information. The redemption alert message may be used to alert the user to obtain redemption resources. Wherein the redemption resources may be used to reduce the cost of the user to obtain the services provided by the current page.

Different pages can provide different services, and can be determined according to actual application scenes. For example, a page of the express class application may provide express related class services to a user. The shopping class application may provide shopping-related class services to the user, and so on. The cost of the user obtaining the service provided by the current page may refer to the value (e.g., price, points, etc.) the user needs to pay to obtain the service provided by the current page. Various types of redemption resources may be provided in different application scenarios. For example, for shopping applications, redemption resources may include various coupons such as full coupons, discount coupons, standing coupons, and the like.

For a target user, various methods may be employed to determine the alert information corresponding to the target user. For example, a correspondence relationship between the user identification and the prompt information may be preset. At this time, the user identifier of the current user may be obtained, and the prompt information corresponding to the current user may be determined by querying the correspondence.

Step 203, pushing prompt information on the current page.

In this embodiment, after determining the prompt information corresponding to the target user, the prompt information may be further pushed on the current page, so that the user may receive the prompt information when leaving the current page, thereby knowing more information related to the service provided by the current page. The specific pushing mode can be flexibly set according to the actual application scene. For example, the prompt information may be displayed on the current page by popup based on the popup.

After the prompt information is pushed on the current page, various modes can be flexibly adopted to determine whether to respond to the ending operation of the user. For example, the operation of the user on the prompt information may be monitored, and whether to respond to the ending operation of the user may be determined according to the monitoring result. For another example, when it is determined that the user does not have any operation on the prompt information within a certain period of time (for example, 3 seconds), or it is monitored that the user clicks on an area other than the prompt information, the user may be caused to leave the current page in response to the ending operation of the user.

Optionally, the prompt information may include other various prompt information besides the exchange prompt information, so as to facilitate the user operation. For example, the reminder information may also include some introductions (e.g., offers, expiration dates, etc.) of the redemption resources indicated by the redemption reminder information, and so forth.

In general, the hint information may also include selection information. The selection information may generally provide the user with two choices of whether to obtain the redemption resources indicated by the redemption alert message, so that the user may make the selection based on actual needs.

With continued reference to fig. 3, fig. 3 is an exemplary application scenario 300 of the information push method according to the present embodiment. In the application scenario of fig. 3, in the process that a user browses a page (such as a corresponding page displayed according to user searching) in a shopping application, if the user indicates to leave the current page (as shown by reference numeral 301 in the figure) through a rightward sliding operation or the like, a user identifier (such as an account name used by the user to log in the shopping application) may be obtained, and according to the user identifier, the user is queried to belong to a target user, and if a coupon corresponding to the target user may be further queried and displayed on the current page in a popup window manner (as shown by reference numeral 302 in the figure). At this time, the user can select 'leading offer continuing order' in the prompt message according to the actual demand so as to purchase related articles according to the indicated offer information. The user can also select 'give up offer' in the prompt message according to the actual demand so as to leave the current page.

According to the method provided by the embodiment of the disclosure, when the user indicates the ending operation of leaving the current page and the user is the target user, the prompt information corresponding to the user is determined to prompt the user to obtain the exchange resources for the current page, and the prompt information is pushed before the user leaves the current page, so that the user is assisted to know more information related to the service of the current page, the user can select the information further according to the actual requirement, the effectiveness of information pushing is improved, and the user experience is improved.

With further reference to fig. 4, a flow 400 of yet another embodiment of an information push method is shown. The flow 400 of the information push method includes the following steps:

Step 401, obtaining target attribute information of a user in response to monitoring of the ending operation of the user.

In this embodiment, the target attribute information of the user may refer to various attribute information of the user, and may be specifically set flexibly according to actual application requirements. For example, the target attribute information of the user may include basic attribute information (e.g., gender, age, etc.) of the user.

The execution body may store target attribute information of the user in advance, and may directly acquire the target attribute information of the user from a local or other data source. The execution subject may determine the target attribute information of the user by analysis or the like. For example, target attribute information of the user is determined based on historical behavior information of the user or the like.

Step 402, determining whether the user belongs to the target user according to the target attribute information.

In this embodiment, the preset condition to be satisfied by the target attribute information of the target user may be preset, and at this time, whether the current user belongs to the target user may be determined by determining whether the target attribute information of the current user satisfies the preset condition.

For example, the preset condition may be an age above 28 and below 35. At this time, if it is judged that the age of the current user is between 28 and 35, the user can be considered to belong to the target user.

Step 403, in response to determining that the user belongs to the target user, determining prompt information corresponding to the target user.

Step 404, pushing the prompt message on the current page.

According to the target attribute information of each user, whether the user belongs to the target user or not is determined, and finer and flexible screening of the target user can be achieved, so that the pertinence of information pushing is further improved.

Optionally, the target attribute information may include at least one of: redemption resource information, prompt response information, wind control information, user characteristic category information, and the like.

The redemption resource information may be used to indicate whether the user's corresponding redemption resource set includes the redemption resources corresponding to the current page. Each user may have a corresponding set of redemption resources that may store redemption resources that the user may use. For example, the redemption resource set may include various coupons and the like that are received by the user.

When the target attribute information includes the conversion resource information, the conversion resource set of the current user can be acquired first, and then whether the conversion resource set of the user includes the conversion resource corresponding to the current page is determined. If the exchange resource set of the user does not include the exchange resource corresponding to the current page, the user can be considered to belong to the target user. Correspondingly, if the exchange resource set of the user includes the exchange resource corresponding to the current page, the user may be considered not to belong to the target user.

The exchange resource information is utilized to provide opportunities for users who do not use the exchange resources corresponding to the current page to know and use the exchange resources corresponding to the current page, and corresponding prompt information can be prevented from being repeatedly pushed to the users who do not use the exchange resources corresponding to the current page, so that invalid information pushing is prevented, and the interference of information pushing to the users is reduced.

The response information may be used to indicate whether the user has acquired the redemption resources corresponding to the current page in the target time period. The target time period can be flexibly set according to an actual application scene. For example, the target time period may refer to a period of time, such as the last week, or the like, from the current time.

When the target attribute information includes response information, the response information of the current user can be acquired to determine whether the user acquires the redemption resources corresponding to the current page in the target time period. If the user does not get the exchange resource corresponding to the current page in the target time period, the user can be considered to belong to the target user. Correspondingly, if the user has received the redemption resources corresponding to the current page within the target time period, the user may be considered not to belong to the target user.

The response information can provide opportunities for the user who does not get the conversion resource corresponding to the current page to know and use the conversion resource corresponding to the current page, and the user who gets the conversion resource corresponding to the current page can be prevented from repeatedly pushing the corresponding prompt information, so that invalid information pushing is avoided, and the interference of information pushing to the user is reduced.

The wind control information may be used to indicate whether the current user is a wind control user. The wind control user may refer to a user who needs risk management.

When the target attribute information includes wind control information, wind control information of a current user may be acquired to determine whether the user is a wind control user. If the user is not a wind-controlled user, the user may be considered to belong to the target user. Correspondingly, if the user is a wind-controlled user, the user may be considered not to belong to the target user.

The wind control information can avoid pushing related information to a user who is required to perform risk management so as to avoid risk events.

The above-described user feature category information may be used to represent a category to which the user determined based on the user feature belongs. Wherein the user characteristics may be represented in various ways. For example, the user characteristics may be determined based on basic attributes of the user and/or historical behavioral data of the user, and the like. The division mode of the user category can be flexibly set by technicians and the like according to actual application requirements. I.e. the corresponding categories may be pre-divided for different user features. For example, the categories may include active users, inactive users. For another example, categories may be divided based on average consumption levels of users.

When the target attribute information includes user feature class information, the user feature class information of the current user can be acquired first, and then whether the user feature class information meets preset prompt conditions is judged. The preset prompting condition can indicate the user characteristic category corresponding to the target user. If the user characteristic category information accords with the preset condition, the user can be considered to belong to the target user. If the user characteristic category information does not accord with the preset condition, the user can be considered not to belong to the target user.

By utilizing the user characteristic category information, related prompt information can be pushed to the users with specified categories according to the user characteristics, so that the information pushing precision is further improved.

In addition, the execution body may record in advance the redemption resource information, the prompt response information, the wind control information, the user feature class information and the like corresponding to each user, and may set default corresponding redemption resource information, prompt response information, wind control information, user feature class information and the like for the new user. Therefore, the execution main body can quickly acquire attribute information such as exchange resource information, prompt response information, wind control information, user characteristic category information and the like of the current user.

It should be noted that, the above-mentioned respective determination modes for determining whether the user belongs to the target user based on the redemption resource information, the prompt response information, the wind control information and the user feature class information may be based on the combined use of two or more of the actual application requirements, so as to further screen the target user more finely.

For example, the redemption resource information, the prompt response information, the wind control information and the user feature class information of the current user may be respectively acquired, if it is determined that the redemption resource set of the current user does not include the redemption resource corresponding to the current page based on the redemption resource information, and it is determined that the current user does not get the redemption resource corresponding to the current page in the target time period based on the response information, and it is determined that the current user is not the wind control user based on the wind control information, and it is determined that the user feature class information meets the preset prompt condition, the current user may be considered to belong to the target user.

Correspondingly, if the exchange resource set of the current user is determined to comprise the exchange resource corresponding to the current page based on the exchange resource information, or the current user is determined to obtain the exchange resource corresponding to the current page in the target time period based on the response information, or the current user is determined to be a wind control user based on the wind control information, or the user characteristic category information is determined to not meet the preset prompt condition, the current user can be considered not to belong to the target user.

In addition, when the two or more than two target users are used in combination, the judgment modes can be sequentially judged according to the appointed sequence, namely, after the first judgment mode is met, the second judgment mode is continued, and so on, otherwise, the current user can be directly considered not to belong to the target and also be the user, and the specific judgment sequence can be flexibly set, so that unnecessary judgment processes can be saved, and the whole information pushing efficiency is improved.

Alternatively, after the executing body monitors the ending operation of the user, it may first determine whether the corresponding information push switch is turned on. If so, the subsequent steps of determining whether the user is a target user, etc. may be continued. If not, the subsequent procedure is not executed temporarily, that is, the prompt information related to the service provided by the current page is not pushed to the user temporarily. Therefore, whether the information pushing method is executed can be conveniently controlled so as to meet actual service requirements.

Alternatively, after the executing body monitors the ending operation of the user, the executing body may first perform the second classification on the current user based on the preset proportion. For example, categories include regular users and listening users. If the user is a normal user, the subsequent procedure is not executed temporarily, that is, the prompt information related to the service provided by the current page is not pushed to the user temporarily. If the user is a monitoring user, the following steps of judging whether the user is a target user or not can be continuously executed. The two-classification of the users according to the preset proportion can control the proportion of the users in the two categories, for example, the user quantity ratio of the category "A" to the category "B" is 2:1. Therefore, the number of users executing the information pushing method can be conveniently controlled, and the flexibility of information pushing is further improved.

The steps of judging whether the information push switch is turned on or not after the ending operation of the monitoring user, performing two classification on the user and the like can also be ended according to the requirement.

Optionally, after the target attribute information of the current user is obtained, if it is determined that the user belongs to the target user, the prompt information corresponding to the user may be further determined based on the target attribute information of the user. Specifically, a correspondence relationship between the target attribute information and the hint information may be preset. At this time, the prompt information corresponding to the current user may be determined by querying the correspondence.

Optionally, after determining that the current user belongs to the target user, historical behavior data of the target user may be further acquired, and then prompt information corresponding to the user is determined according to the historical behavior data of the user. Specifically, the correspondence relationship between behavior data pre-hint information may be preset. At this time, the prompt information corresponding to the current user may be determined by querying the correspondence.

Through the various modes of determining the prompt messages corresponding to the target users, different prompt messages can be individually pushed to different users, so that the requirements of different users can be met, and the user experience is improved. It should be noted that, the above-mentioned various ways of determining the prompt information corresponding to the target user may be flexibly combined.

Referring now to FIG. 5, a flowchart of yet another embodiment of an information push method is shown. As shown in fig. 5, the executing body may first determine whether the information push switch is turned on when the executing body monitors that the user clicks back on the order page (such as the following single page), and if not, may directly exit the current page. If the user is started, the user can be further classified according to the preset proportion, and if the classification result determines that the user belongs to the common user, the current page can be exited. If the classification result determines that the user is monitoring the user, the target attribute information of the user can be acquired by utilizing the target attribute information acquisition interface. Specifically, the target attribute information acquisition interface may include various required interfaces such as a redemption resource information acquisition interface (e.g., a coupon acquisition interface, etc.), a wind control information acquisition interface, etc., according to actual application requirements.

And then, judging whether the exchange resource set of the user comprises the exchange resource corresponding to the current page, and if so, exiting the current page. If not, whether the user acquires the conversion resources corresponding to the current page in the target time period can be further judged. If an OR is obtained, the current page may be exited. If not, whether the user is a wind control user can be further judged. If the user is the wind control user, the current page can be directly exited. If the user is not the wind control user, whether the user characteristic category meets the preset condition can be further judged. If not, the current page may be exited. If yes, determining prompt information corresponding to the user and pushing the prompt information.

And then, according to the requirements and the actual application scene, further judging whether the user obtains the corresponding exchange resource based on the prompt information. If not, the current page may be exited. If so, a redemption resource issuing interface and the like can be called to issue redemption resources to the account and the like of the user, for example, corresponding redemption resources are added in the redemption resource set of the user. And then judging the release state, and if the release state indicates that the release of the converted resource is successful, prompting the success of the release to the user terminal. Correspondingly, if the release state indicates that the release of the exchange resource is unsuccessful, the user terminal can be prompted of release failure. Meanwhile, the release state of the exchange resources can be returned, so that the back end can record the acquisition information of the exchange resources of the user.

According to the method provided by the embodiment of the disclosure, whether the user belongs to the target user is judged by acquiring various target attribute information such as the exchange resource information, the response information and the wind control information of the user, and the corresponding prompt information is determined according to the behavior data and the like of the target user so as to push the corresponding prompt information to the target user, so that finer and flexible screening of information pushing objects can be realized, and the pertinence of information pushing is further improved.

With further reference to fig. 6, as an implementation of the method shown in the foregoing figures, the present disclosure provides an embodiment of an information pushing apparatus, where an embodiment of the apparatus corresponds to the embodiment of the method shown in fig. 2, and the apparatus may be specifically applied to various electronic devices.

As shown in fig. 6, the information pushing apparatus 600 provided in the present embodiment includes a first determining unit 601, a second determining unit 602, and a pushing unit 603. Wherein the first determining unit 601 is configured to determine whether the user belongs to the target user in response to monitoring an ending operation of the user, wherein the ending operation is used for indicating to leave the current page; the second determining unit 602 is configured to determine, in response to determining that the user belongs to the target user, prompt information corresponding to the target user, where the prompt information includes conversion prompt information, the conversion prompt information is used to prompt the user to obtain conversion resources, and the conversion resources are used to reduce cost of obtaining services provided by the current page by the user; the pushing unit 603 is configured to push the hint information on the current page.

In this embodiment, in the information pushing apparatus 600: the specific processing of the first determining unit 601, the second determining unit 602, and the pushing unit 603 and the technical effects thereof may refer to the descriptions related to step 201, step 202, and step 203 in the corresponding embodiment of fig. 2, and are not repeated herein.

In some optional implementations of this embodiment, the first determining unit 601 is further configured to: acquiring target attribute information of a user; and determining whether the user belongs to the target user according to the target attribute information.

In some optional implementations of this embodiment, the target attribute information includes conversion resource information, where the conversion resource information is used to indicate whether the conversion resource set corresponding to the user includes a conversion resource corresponding to the current page; and the above-mentioned first determination unit 601 is further configured to: and in response to determining that the redemption resource information indicates that the redemption resource set includes redemption resources corresponding to the current page, determining that the user does not belong to the target user.

In some optional implementations of this embodiment, the target attribute information further includes prompt response information, where the prompt response information is used to indicate whether the user obtains the redemption resource corresponding to the current page in the target time period; and the above-mentioned first determination unit 601 is further configured to: and responding to the determination that the prompt response information indicates that the user receives the redemption resources corresponding to the current page in the target time period, and determining that the user does not belong to the target user.

In some optional implementations of this embodiment, the target attribute information further includes wind control information, where the wind control information is used to indicate whether the user is a wind control user; and the above-mentioned first determination unit 601 is further configured to: in response to determining that the user is a wind-controlled user, it is determined that the user does not belong to the target user.

In some optional implementations of this embodiment, the target attribute information further includes user feature class information, where the user feature class information is used to indicate a class to which the user belongs based on the user feature; and the above-mentioned first determination unit 601 is further configured to: and in response to determining that the user characteristic category information does not meet the preset prompting condition, determining that the user does not belong to the target user.

In some optional implementations of this embodiment, the first determining unit 601 is further configured to: and determining that the user belongs to the target user in response to determining that the redemption resource information indicates that the redemption resource set does not comprise the redemption resources corresponding to the current page, in response to determining that the prompt response information indicates that the user does not get the redemption resources corresponding to the current page within the target time period, in response to determining that the user is not a wind-controlled user, and in response to determining that the user characteristic category information meets the preset prompt condition.

In some optional implementations of this embodiment, the second determining unit 602 is further configured to: acquiring historical behavior data of a target user; and determining prompt information corresponding to the target user according to the historical behavior data.

In some optional implementations of this embodiment, the second determining unit 602 is further configured to: and determining prompt information corresponding to the target user according to the target attribute information.

The device provided by the embodiment of the disclosure is used for determining whether the user belongs to the target user or not through the first determining unit in response to the monitoring of the ending operation of the user, wherein the ending operation is used for indicating to leave the current page; the second determining unit determines prompt information corresponding to the target user in response to determining that the user belongs to the target user, wherein the prompt information comprises conversion prompt information, the conversion prompt information is used for prompting the user to acquire conversion resources, and the conversion resources are used for reducing the cost of acquiring services provided by the current page by the user; the pushing unit pushes the prompt information on the current page, so that a target user can further know the service provided by the current page and use the service provided by the current page, and the effectiveness and pertinence of information pushing are improved.

Referring now to fig. 7, a schematic diagram of an electronic device (e.g., server in fig. 1) 700 suitable for use in implementing embodiments of the present disclosure is shown. The server illustrated in fig. 7 is merely an example, and should not be construed as limiting the functionality and scope of use of the embodiments of the present disclosure in any way.

As shown in fig. 7, the electronic device 700 may include a processing means (e.g., a central processor, a graphics processor, etc.) 701, which may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 702 or a program loaded from a storage means 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data required for the operation of the electronic device 700 are also stored. The processing device 601, the ROM 702, and the RAM 703 are connected to each other through a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.

In general, the following devices may be connected to the I/O interface 705: input devices 706 including, for example, a touch screen, touchpad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, and the like; an output device 707 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; and a communication device 709. The communication means 709 may allow the electronic device 700 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 shows an electronic device 700 having various means, it is to be understood that not all of the illustrated means are required to be implemented or provided. More or fewer devices may be implemented or provided instead. Each block shown in fig. 7 may represent one device or a plurality of devices as needed.

In particular, according to embodiments of the present disclosure, the processes described above with reference to flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flowcharts. In such an embodiment, the computer program may be downloaded and installed from a network via communication device 709, or installed from storage 708, or installed from ROM 702. The above-described functions defined in the methods of the embodiments of the present disclosure are performed when the computer program is executed by the processing device 701.

It should be noted that, the computer readable medium according to the embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable storage medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In an embodiment of the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. Whereas in embodiments of the present disclosure, the computer-readable signal medium may comprise a data signal propagated in baseband or as part of a carrier wave, with computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, fiber optic cables, RF (radio frequency), and the like, or any suitable combination of the foregoing.

The computer readable medium may be contained in the electronic device; or may exist alone without being incorporated into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining whether the user belongs to a target user or not in response to monitoring of an ending operation of the user, wherein the ending operation is used for indicating to leave a current page; determining prompt information corresponding to a target user in response to determining that the user belongs to the target user, wherein the prompt information comprises conversion prompt information, the conversion prompt information is used for prompting the user to acquire conversion resources, and the conversion resources are used for reducing the cost of the user for acquiring services provided by a current page; and pushing prompt information on the current page.

Computer program code for carrying out operations of embodiments of the present disclosure may be written in one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).

The flowcharts and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units involved in the embodiments described in the present disclosure may be implemented by means of software, or may be implemented by means of hardware. The described units may also be provided in a processor, for example, described as: a processor includes a first determination unit, a second determination unit, and a push unit. The names of these units do not in some cases limit the unit itself, for example, a pushing unit may also be described as "a unit that pushes hint information on the current page".

The foregoing description is only of the preferred embodiments of the present disclosure and description of the principles of the technology being employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above technical features, but encompasses other technical features formed by any combination of the above technical features or their equivalents without departing from the spirit of the invention. Such as the above-described features, are mutually substituted with (but not limited to) the features having similar functions disclosed in the embodiments of the present disclosure.

Claims

1. An information pushing method, comprising:

Determining whether a user belongs to a target user or not in response to monitoring of an ending operation of the user, wherein the ending operation is used for indicating to leave a current page;

Determining prompt information corresponding to a target user in response to determining that the user belongs to the target user, wherein the prompt information comprises conversion prompt information, the conversion prompt information is used for prompting the user to acquire conversion resources, and the conversion resources are used for reducing the cost of acquiring services provided by a current page by the user;

Pushing the prompt information on the current page.

2. The method of claim 1, wherein the determining whether the user belongs to a target user comprises:

acquiring target attribute information of the user;

And determining whether the user belongs to a target user according to the target attribute information.

3. The method of claim 2, wherein the target attribute information includes redemption resource information indicating whether the user's corresponding set of redemption resources includes a redemption resource corresponding to a current page; and

The determining whether the user belongs to the target user according to the target attribute information comprises the following steps:

And in response to determining that the redemption resource information indicates that the redemption resource set includes redemption resources corresponding to the current page, determining that the user does not belong to the target user.

4. The method of claim 3, wherein the target attribute information further comprises prompt response information, wherein the prompt response information is used for indicating whether the user obtains the redemption resources corresponding to the current page in a target time period; and

and responding to the fact that the prompt response information indicates that the user receives the exchange resources corresponding to the current page in the target time period, and determining that the user does not belong to the target user.

5. The method of claim 4, wherein the target attribute information further comprises wind control information indicating whether the user is a wind-controlled user; and

in response to determining that the user is a wind-controlled user, it is determined that the user does not belong to a target user.

6. The method of claim 5, wherein the target attribute information further comprises user feature category information representing a category to which the user is determined to belong based on a user feature; and

and in response to determining that the user characteristic category information does not meet a preset prompt condition, determining that the user does not belong to a target user.

7. The method of claim 6, wherein the determining whether the user belongs to a target user according to the target attribute information comprises:

And determining that the user belongs to a target user in response to determining that the redemption resource information indicates that the redemption resource set does not include redemption resources corresponding to the current page, in response to determining that the prompt response information indicates that the user does not get redemption resources corresponding to the current page within a target time period, in response to determining that the user is not a wind-controlled user, and in response to determining that the user feature class information meets a preset prompt condition.

8. The method according to one of claims 1-7, wherein the determining the prompt corresponding to the target user comprises:

acquiring historical behavior data of the target user;

and determining prompt information corresponding to the target user according to the historical behavior data.

9. The method according to one of claims 2-7, wherein the determining the prompt corresponding to the target user comprises:

and determining prompt information corresponding to the target user according to the target attribute information.

10. An information pushing device, wherein the device comprises:

A first determining unit configured to determine whether a user belongs to a target user in response to monitoring an ending operation of the user, wherein the ending operation is used for indicating to leave a current page;

A second determining unit configured to determine prompt information corresponding to a target user in response to determining that the user belongs to the target user, wherein the prompt information comprises conversion prompt information, the conversion prompt information is used for prompting the user to acquire conversion resources, and the conversion resources are used for reducing the cost of acquiring services provided by a current page by the user;

And the pushing unit is configured to push the prompt information on the current page.

11. An electronic device, comprising:

One or more processors;

a storage device having one or more programs stored thereon;

When executed by the one or more processors, causes the one or more processors to implement the method of any of claims 1-9.

12. A computer readable medium having stored thereon a computer program, wherein the program when executed by a processor implements the method of any of claims 1-9.