CN118052571A

CN118052571A - Reverse transaction method, device, electronic equipment and storage medium

Info

Publication number: CN118052571A
Application number: CN202311864129.2A
Authority: CN
Inventors: 李永明; 于鑫
Original assignee: Beijing SoundAI Technology Co Ltd
Current assignee: Beijing SoundAI Technology Co Ltd
Priority date: 2023-12-29
Filing date: 2023-12-29
Publication date: 2024-05-17

Abstract

The invention provides a reverse transaction method, a device, electronic equipment and a storage medium, wherein the reverse transaction method comprises the following steps: acquiring purchase demand data of a user on commodities, purchase history order data of the user and reverse pricing order data of the user; carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and determining commodity purchasing demand reports; and displaying commodity purchasing demand reports to the selling end and the producing end respectively, indicating the selling end to set up commodity sales strategies based on the commodity purchasing demand reports, and indicating the producing end to set up commodity production strategies based on the commodity purchasing demand reports. By using the invention, the purpose of targeted selling and producing commodities by sellers and producers according to the buying demands and reverse pricing conditions of users is realized, the market competitiveness of the commodities is improved, meanwhile, more personalized and satisfactory shopping experience can be provided for the users, and the buying demands and budget requirements of the users are met.

Description

Reverse transaction method, device, electronic equipment and storage medium

Technical Field

The present invention relates to the field of internet applications, and in particular, to a reverse transaction method, apparatus, electronic device, and storage medium.

Background

With the continuous development and progress of internet application technology, electronic commerce platforms are becoming more popular as a platform for providing online transaction negotiations for enterprises or individuals, users log in the electronic commerce platforms and place on-line intention commodities, and all commodities on the electronic commerce platforms, which can be browsed and purchased by the users, can be produced and manufactured by manufacturers and then sold to the users by sellers through the electronic commerce platforms. Because the related detail information of each commodity is only displayed on the existing electronic commerce platform, a seller cannot accurately know the purchasing demand of a user on each commodity, and a producer cannot accurately know the demand condition of the user on the commodity on the market, so that the supply and demand of the commodity market are unbalanced, the phenomena of over-production and stagnation of the commodity are easy to occur, and the purchasing demand and the budget demand of the user on the commodity cannot be met. Therefore, how to balance the relationship between the commodity purchase demand of the user, the commodity throughput, and the commodity sales amount becomes a critical issue to be solved.

Disclosure of Invention

The invention provides a reverse transaction method, a device, electronic equipment and a storage medium, which are used for solving the defects that in the prior art, the market supply and demand of commodities are unbalanced, excessive commodity production and commodity stagnation phenomenon easily occur, and the purchasing demand and budget demand of a user for the commodities cannot be met, realizing the purpose of targeted selling and commodity production by a seller and a producer according to the purchasing demand and reverse pricing condition of the user, improving the market competitiveness of the commodities, providing more individual and satisfactory shopping experience for the user, and meeting the purchasing demand and budget requirement of the user.

The invention provides a reverse transaction method which is applied to a reverse transaction platform and comprises the following steps:

Acquiring purchase demand data of a user on commodities, purchase history order data of the user and reverse pricing order data of the user;

Carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and determining commodity purchasing demand reports;

And displaying the commodity purchasing demand report to a sales end and a production end respectively, indicating the sales end to formulate a commodity sales strategy based on the commodity purchasing demand report, and indicating the production end to formulate a commodity production strategy based on the commodity purchasing demand report.

According to the reverse transaction method provided by the invention, the statistical analysis is performed on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and a commodity purchasing demand report is determined, which comprises the following steps:

Based on the purchase demand data, the purchase history order data and the reverse pricing order data, classifying and counting the demand conditions, the history purchase conditions and the reverse pricing order conditions of the commodities by different user groups respectively;

Based on the purchase demand data, the purchase history order data and the reverse pricing order data, classifying and counting the demand conditions, the historical purchase conditions and the reverse pricing order conditions of the commodities in different areas respectively;

And carrying out cluster analysis based on the classification statistical results to determine the commodity purchase demand report.

The invention provides a reverse transaction method which is applied to a production end and comprises the following steps:

Acquiring a commodity purchase demand report, wherein the purchase demand report is determined by a reverse transaction platform based on statistical analysis of commodity purchase demand data of a user, purchase history order data of the user and reverse pricing order data of the user;

Determining the commodity production quantity according with the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time, and adjusting the commodity production plan of the first target commodity based on the commodity production quantity; the commodity production quantity is smaller than or equal to the commodity quantity required by the user, and the first target commodity exists in the commodity purchasing requirement report and belongs to the self production range of the production end;

And formulating a commodity production strategy of the first target commodity based on the commodity production plan adjustment result.

The invention provides a reverse transaction method which is applied to a sales terminal and comprises the following steps:

Determining sales cooperation intention information corresponding to a second target commodity based on the commodity purchasing demand report and the profit and loss conditions of the second target commodity in a second historical time period, wherein the sales cooperation information characterizes the commodity sales quantity of the second target commodity required by each user in different time periods, and the sum of the commodity sales quantity is smaller than or equal to the commodity quantity required by the user;

and setting commodity sales strategies based on the sales cooperation intention information and pricing information of the second target commodity.

The invention provides a reverse transaction system, comprising: reverse transaction platform, production end and sales end, wherein:

The reverse transaction platform is used for acquiring the purchase demand data of the user on the commodity, the purchase history order data of the user and the reverse pricing order data of the user; carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and determining commodity purchasing demand reports; displaying the commodity purchasing demand report form to a sales terminal and a production terminal respectively;

the production end is used for formulating commodity production strategies based on the commodity purchase demand report;

and the sales terminal is used for formulating commodity sales strategies based on the commodity purchasing demand report.

The invention provides a reverse transaction device, which is applied to a reverse transaction platform, and comprises:

the information acquisition module is used for acquiring the purchasing demand data of the user on the commodity, the purchasing history order data of the user and the reverse pricing order data of the user;

the demand report determining module is used for carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data to determine commodity purchasing demand reports;

The reverse transaction module is used for respectively displaying the commodity purchasing demand report to a sales end and a production end, indicating the sales end to formulate a commodity sales strategy based on the commodity purchasing demand report, and indicating the production end to formulate a commodity production strategy based on the commodity purchasing demand report.

The invention provides a reverse transaction device, which is applied to a production end, and comprises:

The first report acquisition module is used for acquiring a commodity purchase demand report, wherein the purchase demand report is determined by a reverse transaction platform after statistical analysis is performed on commodity purchase demand data, purchase history order data and reverse pricing order data of a user;

The production plan adjustment module is used for determining the commodity production quantity meeting the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time period, and adjusting the commodity production plan of the first target commodity based on the commodity production quantity; the commodity production quantity is smaller than or equal to the commodity quantity required by the user, and the first target commodity exists in the commodity purchasing requirement report and belongs to the self production range of the production end;

And the production strategy making module is used for making the commodity production strategy of the first target commodity based on the commodity production plan adjustment result.

The invention provides a reverse transaction device, which is applied to a sales terminal, and comprises:

The second report acquisition module is used for acquiring a commodity purchase demand report, wherein the purchase demand report is determined by the reverse transaction platform after statistical analysis is performed on commodity purchase demand data, purchase history order data and reverse pricing order data of a user;

The sales intention determining module is used for determining sales intention information corresponding to a second target commodity based on the commodity purchasing demand report and the profit and loss condition of the second target commodity in the second historical time period, wherein the sales intention information characterizes the commodity sales quantity of the second target commodity required by each commodity in different time periods, and the sum of the commodity sales quantity is smaller than or equal to the commodity quantity required by a user;

And the sales strategy making module is used for making commodity sales strategies of the second target commodity based on the sales cooperation intention information and the pricing information of the second target commodity.

The invention also provides an electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor implementing a reverse transaction method as described in any of the above when executing the program.

The invention also provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements a reverse transaction method as described in any of the above.

According to the reverse transaction method, the device, the electronic equipment and the storage medium, the reverse transaction platform performs statistical analysis on the commodity purchasing demand based on the acquired commodity purchasing demand data of the user, the commodity purchasing history order data of the user and the reverse pricing order data of the user, and determines a commodity purchasing demand report so that a commodity sales policy is formulated by a sales terminal based on the commodity purchasing demand report, and a commodity production policy is formulated by a production terminal based on the commodity purchasing demand report. Therefore, the producer and the seller can provide targeted commodity selling basis and commodity production basis for the seller and the producer respectively by accessing the commodity purchasing demand report determined in the reverse transaction platform, so that the producer can be ensured to produce a certain number of commodities in the user demand time in a targeted manner, the seller can be ensured to sell a certain number of commodities in the user demand time, the reciprocity of commodity market suppliers and suppliers is realized, the commodity market competitiveness is improved, the potential risk of the seller for good producers is reduced, the occurrence of commodity overproduction and commodity stagnation problem is avoided, and meanwhile, more personalized and satisfactory shopping experience is provided for the user, and the commodity purchasing demand and commodity budget demand of the user are met.

Drawings

In order to more clearly illustrate the invention or the technical solutions of the prior art, the following description will briefly explain the drawings used in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are some embodiments of the invention, and other drawings can be obtained according to the drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic flow chart of a reverse transaction method according to the present invention;

FIG. 2 is a second flow chart of the reverse pricing method according to the present invention;

FIG. 3 is a third flow chart of the reverse pricing method according to the present invention;

FIG. 4 is an interactive schematic diagram of a reverse pricing system provided by the present invention;

FIG. 5 is a schematic illustration of one of the configurations of the reverse pricing device provided by the present invention;

FIG. 6 is a second schematic diagram of a reverse pricing device according to the present invention;

FIG. 7 is a third schematic diagram of a reverse pricing device according to the present invention;

Fig. 8 is a schematic structural diagram of an electronic device provided by the present invention.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present invention more apparent, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is apparent that the described embodiments are some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.

In embodiments of the present invention, "at least one" means one or more, and "a plurality" means two or more. "and/or", describes an association relationship of an association object, and indicates that there may be three relationships, for example, a and/or B, and may indicate: there are three cases, a alone, a and B together, and B alone, wherein a, B may be singular or plural. In the text description of the present invention, the character "/" generally indicates that the front-rear associated object is an or relationship. In addition, it should be noted that, the numbers of the objects described in the present invention, such as "first", "second", etc., are merely used to distinguish the described objects, and do not have any sequence or technical meaning.

In order to solve the technical problems, the invention provides a reverse transaction method, a device, electronic equipment and a storage medium, which are used for realizing the purpose of targeted selling and producing commodities by a seller and a producer according to the purchasing demands of users and reverse pricing conditions, improving the market competitiveness of the commodities, providing more individual and satisfactory shopping experience for the users, and meeting the purchasing demands and budget demands of the users.

The reverse transaction method, the device, the electronic equipment and the storage medium of the invention are described below with reference to fig. 1 to 8, wherein an execution subject of the reverse transaction method is a pre-developed reverse transaction platform, the reverse transaction platform can also be a big data sharing platform, and the reverse transaction platform at least has information storage capacity, information acquisition capacity, information processing capacity and information display capacity; the reverse transaction platform can be preset in electronic equipment or a server, and the electronic equipment can be a personal computer (Personal Computer, PC), portable equipment, a notebook computer, a smart phone, a tablet personal computer, a portable wearable equipment and other equipment cloud servers; the server may be one server, or may be a server cluster composed of a plurality of servers, a cloud server, or the like. The specific form of the electronic device or the server is not particularly limited by the present invention. Further, the reverse transaction method can be applied to a reverse transaction device provided in an electronic apparatus or a server, and the reverse transaction device can be implemented by software, hardware or a combination of both. The reverse transaction method is described below by taking an execution subject of the reverse transaction method as an example of a reverse transaction platform.

In order to facilitate understanding of the reverse transaction method provided by the embodiment of the present invention, the reverse transaction method provided by the present invention will be described in detail by the following several exemplary embodiments. It is to be understood that the following several exemplary embodiments may be combined with each other and that some embodiments may not be repeated for the same or similar concepts or processes.

Referring to fig. 1, one of the flow charts of the reverse transaction method provided by the present invention, as shown in fig. 1, includes the following steps 110 to 130.

Step 110, obtaining purchasing demand data of the user for the commodity, purchasing history order data of the user and reverse pricing order data of the user.

The goods can be objects which are required to be purchased by the user, the quantity of the goods is at least one, and the quantity of the users is at least one.

The purchasing demand data of the user for the commodity may include, but is not limited to, data such as purchasing intent, purchasing frequency, and purchasing quantity of the commodity by the user.

The historical purchase order data of the user can be order data generated by the user purchasing goods through a third-party shopping platform in a historical time period; the number of third party shopping platforms may be at least one, e.gA shopping platform,Shopping platform/>At least one of shopping platform, etc.

The reverse pricing order data of the user may include, but is not limited to, data such as reverse pricing amount of the commodity by the user, reverse pricing reason of the commodity by the user, and order validity period of the reverse pricing order; the reverse pricing amount may be a specific amount or a range of amounts. To ensure smooth delivery of reverse pricing orders, the user may be instructed how many days the user enters when placing the reverse pricing order for the merchandise, the corresponding reverse pricing order cannot be canceled, i.e., the order validity period for the reverse pricing order is entered.

Specifically, in step 110, the reverse transaction platform may acquire the purchase demand data of the commodity from the user, which may be acquired by collecting the purchase demand data from the third-party shopping platform, or may be acquired by inputting the purchase demand data from the user on the reverse transaction platform. The invention is not particularly limited to the acquisition of the purchase demand data by the reverse transaction platform.

The reverse transaction platform acquires the purchase history order data of the user, and can be acquired by docking a third-party shopping platform and collecting the purchase history order data from the third-party shopping platform; the number of third party shopping platforms may be at least one, e.gShopping platform,/>Shopping platform/>At least one of shopping platform, etc.

The reverse transaction platform obtains reverse pricing order data of the user, which can be specifically: the user enters a home page of a reverse transaction platform through a C-terminal Application, an Application program (App) or an applet of the electronic equipment, and under the condition that the home page displays other modules such as a reverse pricing module, a direct purchasing module, a personal center module and the like, the user accesses the reverse pricing module, selects a certain commodity from all reversely priced commodities displayed by the reverse pricing module and enters a detail page of the selected commodity, and only other basic information such as parameters, functions, effects and the like of the corresponding commodity are not provided with price information in the detail page of the commodity, meanwhile, the user can be instructed to input acceptable specific price values or price intervals for the selected commodity, the number of the corresponding commodity required to be purchased, the valid period (day) of the reverse pricing order, the least valid period (day) and the like, and the user can perform reverse pricing order placing operation after the user input operation is completed; after the reverse pricing order operation is completed, reverse pricing order data can be obtained.

It should be noted that, the reverse transaction platform may acquire the purchase demand data of the user for the commodity, the purchase history order data of the user, and the reverse pricing order data of the user, and may acquire the purchase demand data of the user, the purchase history order data of the user, and the reverse pricing order data of the user simultaneously or sequentially. The present invention is not particularly limited thereto.

In addition, for the direct ordering module of the front page of the reverse pricing order transaction platform, after the user enters the direct ordering module, one commodity can be selected from all commodities capable of being ordered directly, and the commodity can be ordered directly or added into a shopping cart according to a calibrated price.

And 120, carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and determining commodity purchasing demand reports.

Specifically, the reverse transaction platform performs statistical analysis based on the purchase demand data of the commodity, the purchase history order data of the user and the reverse pricing order data of the user, and the specific implementation process for determining the commodity purchase demand report comprises the following steps:

based on the purchase demand data, the purchase history order data and the reverse pricing order data, classifying and counting the demand conditions, the history purchase conditions and the reverse pricing order conditions of the commodities by different user groups respectively; classifying and counting the demand conditions, historical purchase conditions and reverse pricing order conditions of commodities in different areas based on purchase demand data, purchase historical order data and reverse pricing order data; and carrying out cluster analysis based on the classified statistical results to determine a commodity purchasing demand report.

It should be noted that, the reverse transaction platform performs statistics and analysis on the purchase demand conditions of each commodity according to the purchase demand data of the user, the purchase history order data of the user and the reverse pricing order data of the user, so as to obtain the purchase demand conditions of each commodity, including but not limited to the demand conditions of different user groups on the commodity, the historical purchase conditions of different user groups on the commodity, the reverse pricing order conditions of different user groups on the commodity, and the like, and the demand conditions of different regions on the commodity, the historical purchase conditions of different regions on the commodity, the reverse pricing order conditions of different regions on the commodity, and the like.

For example, for reverse pricing non-filled orders with completed reverse pricing and unfinished filling operations, classification statistics can be performed according to the validity period of the reverse pricing orders; for example, the order number of certain commodities which cannot be cancelled by the user in the last week and the commodity purchase demand number of each commodity in the commodities are classified and counted, and the reverse pricing order number, the commodity purchase demand number and the like of a certain price section in the commodities which cannot be cancelled by the user in the last week are classified and counted.

In addition, it should be noted that when a message center with a streaming processing technology is provided in the reverse transaction platform, for example, a Kafka processing system is provided in the reverse transaction platform, the message center can be used to acquire the purchasing demand data of the commodity, the purchasing history order data of the user and the reverse pricing order data of the user in real time and perform statistical analysis in real time, and the statistical analysis result is stored in a statistical table to determine the commodity purchasing demand report, and then the commodity purchasing demand report is displayed on the reverse transaction platform, so that the sales end and the production end can view the commodity purchasing demand report when accessing the reverse transaction platform.

The Kafka processing system is a high-throughput distributed publish-subscribe message system, and can process all action flow data of consumers in websites, so as to unify online and offline message processing through a Hadoop parallel loading mechanism, and also to provide real-time messages through clusters.

And 130, displaying commodity purchase demand reports to the sales end and the production end respectively, indicating the sales end to formulate commodity sales strategies based on the commodity purchase demand reports, and indicating the production end to formulate commodity production strategies based on the commodity purchase demand reports.

Specifically, in step 130, when the sales end and the production end access the reverse transaction platform respectively, the commodity purchasing demand report may be browsed and checked, so that the sales end and the production end may respectively determine the purchasing demand condition of the user for at least one commodity, that is, determine the demand condition of different user groups for the commodity, the historical purchasing condition of different user groups for the commodity, the reverse pricing and ordering condition of different user groups for the commodity, and the like, and the demand condition of different regions for the commodity, the historical purchasing condition of different regions for the commodity, the reverse pricing and ordering condition of different regions for the commodity, and the like, so that the sales end may formulate a commodity sales policy for each first target commodity when at least one first target commodity within its sales range is found in the commodity purchasing demand report; similarly, the production end may also set a commodity production policy for each second target commodity when at least one second target commodity belonging to its own production range is found in the commodity purchase demand report. At least one of the first target commodity may be the same as the second target commodity, or may be different from all of the second target commodity. The present invention is not particularly limited herein.

In the reverse transaction method provided by the embodiment of the invention, the reverse transaction platform performs statistical analysis on the purchasing demand of the commodity based on the acquired purchasing demand data of the commodity by the user, the purchasing history order data of the user and the reverse pricing order data of the user, and determines the commodity purchasing demand report so that the selling terminal sets a commodity sales strategy based on the commodity purchasing demand report and the producing terminal sets a commodity production strategy based on the commodity purchasing demand report. Therefore, the producer and the seller can provide targeted commodity selling basis and commodity production basis for the seller and the producer respectively by accessing the commodity purchasing demand report determined in the reverse transaction platform, so that the producer can be ensured to produce a certain number of commodities in the user demand time in a targeted manner, the seller can be ensured to sell a certain number of commodities in the user demand time, the reciprocity of commodity market suppliers and suppliers is realized, the commodity market competitiveness is improved, the potential risk of the seller for good producers is reduced, the occurrence of commodity overproduction and commodity stagnation problem is avoided, and meanwhile, more personalized and satisfactory shopping experience is provided for the user, and the commodity purchasing demand and commodity budget demand of the user are met.

The following describes a reverse transaction method taking an execution body of the reverse transaction method as a production end as an example. The production end may be a client corresponding to the producer.

Referring to fig. 2, a second flow chart of the reverse transaction method provided by the present invention, as shown in fig. 2, includes the following steps 210 to 230.

And 210, acquiring a commodity purchase demand report, wherein the purchase demand report is determined by the reverse transaction platform based on statistical analysis of commodity purchase demand data of the user, purchase history order data of the user and reverse pricing order data of the user.

Specifically, in step 210, the production end obtains a commodity purchase demand report, which may be obtained by accessing the reverse transaction platform on the client by the production end corresponding to the production party and retrieving the commodity purchase demand report; the production end can send the commodity purchasing demand report request to the reverse transaction platform under the condition that the reverse transaction platform is in communication connection with the production end in advance, so that the reverse transaction platform can send the commodity purchasing demand report to the production end after receiving the commodity purchasing demand report request. The invention is not particularly limited to a specific mode of acquiring the commodity purchasing demand report form by the production end.

It should be noted that, the specific process of determining the commodity purchase demand statement with respect to the reverse transaction platform may refer to the foregoing embodiment. And will not be described in detail herein.

Step 220, determining the commodity production quantity according with the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time, and adjusting the commodity production plan of the first target commodity based on the commodity production quantity; the commodity production quantity is smaller than or equal to the commodity quantity required by the user, and the first target commodity exists in the commodity purchasing requirement report and belongs to the self production range of the production end.

Specifically, in step 220, the production end searches at least one first target commodity belonging to the self production range from the obtained commodity purchase demand report, and then determines the commodity production quantity conforming to the commodity quantity required by the user for the profit and loss condition of each first target commodity in the first history time, that is, when the profit value of the first target commodity in the first history time exceeds the profit threshold, the commodity production quantity of the first target commodity can be determined, and the commodity production plan of the first target commodity is adjusted based on the commodity production quantity; that is, when the profit value of the first target commodity in the first history period is equal to or greater than the profit threshold, it may be considered that the first target commodity is produced to be profitable, and at this time, the commodity production plan of the first target commodity may be adjusted to be: the production quantity of the first target commodity may be scheduled to increase in equal proportion or in unequal proportion to the production quantity of the first target commodity for the first historical time period; when the profit value of the first target commodity in the first history period is lower than the profit threshold, the first target commodity can be considered to be produced at a loss, and the commodity production plan of the first target commodity can be adjusted at the moment, so that a small amount of the first target commodity can be produced or no first target commodity can be produced compared with the production quantity of the first target commodity in the first history period. Each first target commodity is traversed in this manner to facilitate adjustment of the commodity production plan for each first target commodity.

For example, if 100 first target commodities are produced per month in the first historical time period and the profit value is greater than or equal to the profit threshold, the corresponding commodity production schedule is 200 commodities produced per month; otherwise, 100 first target commodities are produced per month in the first historical time period, and the profit value of the first target commodity is smaller than the profit threshold, and the corresponding commodity production schedule is that 50 or one commodity is not produced per month.

And 230, formulating a commodity production strategy of the first target commodity based on the commodity production plan adjustment result.

Specifically, the production end can formulate a commodity production strategy corresponding to each first target commodity based on the commodity production plan of each first target commodity; that is, the throughput of the first target commodity is increased in equal proportion or in unequal proportion during the period of time that the user is in need of the first target commodity, or the first target commodity is produced in small amounts or is not produced during the period of time that the user is in need of the first target commodity.

According to the reverse transaction method provided by the embodiment of the invention, the production end determines the commodity production quantity which meets the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time, and adjusts the commodity production plan of the first target commodity based on the commodity production quantity so as to conveniently formulate the commodity production strategy of the first target commodity based on the commodity production plan adjustment result; the purchasing demand list is determined based on statistical analysis of purchasing demand data of commodities, purchasing history order data of the users and reverse pricing order data of the users, the commodity production quantity is smaller than or equal to the commodity quantity required by the users, and the first target commodity exists in the commodity purchasing demand list and belongs to the self production range of the production end, so that the producer can know commodity demand conditions of the market in real time and accurately, can produce commodities according to the user demands in a targeted manner, avoid overstock to cause commodity backlog till loss, improve commodity market competitiveness, provide more personalized and satisfactory shopping experience for the users, and meet commodity purchasing demands and commodity budget demands of the users.

The reverse transaction method is described below by taking the execution subject of the reverse transaction method as a sales terminal as an example. Wherein the selling side can be a client corresponding to the seller.

Referring to fig. 3, a third flow chart of the reverse transaction method according to the present invention is shown in fig. 3, and the reverse transaction method includes the following steps 310 to 330.

And 310, acquiring a commodity purchase demand report, wherein the purchase demand report is determined by the reverse transaction platform based on statistical analysis of commodity purchase demand data of the user, purchase history order data of the user and reverse pricing order data of the user.

Specifically, in step 310, the sales end obtains a commodity purchase demand report, which may be obtained by accessing the reverse transaction platform on the client end and retrieving the commodity purchase demand report for the corresponding seller of the sales end; the commodity purchasing demand report request can be sent to the reverse transaction platform by the sales terminal under the condition that the reverse transaction platform is in communication connection with the sales terminal in advance, so that the commodity purchasing demand report is sent to the sales terminal after the reverse transaction platform receives the commodity purchasing demand report request. The invention is not limited in particular to the specific way of acquiring the commodity purchasing demand report form by the selling end.

And 320, determining sales cooperation intention information corresponding to the second target commodity based on the commodity purchasing demand report and the profit and loss condition of the second target commodity in the second historical time, wherein the sales cooperation information characterizes the commodity sales quantity of the second target commodity required by each user in different time periods, and the sum of the commodity sales quantities is smaller than or equal to the commodity quantity required by the user.

Specifically, in step 320, the sales end first searches at least one second target commodity belonging to the self sales range from the acquired commodity purchase demand report, and then determines sales cooperation intention information corresponding to each second target commodity according to the profit and loss condition of each second target commodity in the second history duration. That is, the seller can not only check the commodity purchasing demand report containing the user demand and the order statistics information, but also submit own sales intention to the user demand on the reverse transaction platform, thereby forming sales intention information.

It should be noted that, if the number of users is plural, and the number of commodities required by plural users for the same second target commodity is plural, at least two selling ends capable of selling the second target commodity together complete all the commodity numbers required by all the users, at this time, at least two selling ends respectively correspond to sellers and can both see sales intention information of the opposite side for the second target commodity, so as to determine own sales intention information according to the sales intention information of the opposite side and the profit and loss condition of the second target commodity in the second history period.

For example, for a second target commodity of type X mobile phone, 500 orders are priced nationwide at 2000-3000 yuan and a total of 600 tens of thousands are required, wherein 400 tens of thousands of orders are valid for the last month and 200 tens of thousands of orders are valid for the last three months; then the selling party A can submit the selling intention to meet the requirement of 50 ten thousand X-model mobile phones in one month and 150 ten thousand X-model mobile phones in three months; and B sellers can submit sales intention information about X-model mobile phones according to sales intention information of the A sellers on the X-model mobile phones to meet the requirements of 100 ten thousand X-model mobile phones in one month and meet the requirements of the rest 50X-model mobile phones in three months. Therefore, information sharing is realized, the risk of overproduction caused by simultaneous production of enterprises can be reduced to a certain extent.

And 330, formulating a commodity sales strategy of the second target commodity based on the sales cooperation intention information and the pricing information of the second target commodity.

The pricing information of the second target commodity may be a price for ordering the second target commodity from the corresponding producer, that is, a lowest price for ordering the second target commodity from the corresponding producer in batches.

Specifically, in step 330, the seller determines the commodity sales policy corresponding to the second target commodity according to the sales cooperation intention information submitted by the corresponding seller and the pricing information corresponding to the second target commodity. That is, the selling end may make a commodity sales policy of the second target commodity to sell the second target commodity at a sales price higher than the pricing information for the first several months, and maintain the sales price or continue sales after adjusting the sales price if the month average sales volume for the first several months is equal to or greater than the month sales volume threshold, and sell the second target commodity by decreasing at least one of the sales price, the sales promotion, the welfare activity, and the advertisement in case the month average sales volume for the first several months is lower than the month sales volume threshold, in case the sales of the second target commodity sales volume is determined to be required for each of the different time periods, and the pricing information of the second target commodity. Or the commodity sales policy of the second target commodity can be formulated to be that each user group requiring the second target commodity is sold with group purchase price, each region requiring the second target commodity is sold with sales price matching with the economic level of the corresponding region, and the respective profit situation of each region in the preset time period is counted, so that the region corresponding to the profit being higher than or equal to the cost price can maintain the corresponding sales price or sell the second target commodity after increasing the corresponding sales price, and the region with the profit being lower than the cost price can reduce the sales quantity and sell the second target commodity through sales promotion or welfare.

According to the reverse pricing trading method provided by the embodiment of the invention, the sales terminal determines sales cooperation intention information corresponding to the second target commodity based on the commodity purchase demand report and the profit and loss condition of the second target commodity in the second historical time; because the purchasing demand list is determined based on the purchasing demand data of the commodities, the purchasing history order data of the users and the reverse pricing order data of the users after statistical analysis, the sales cooperation information characterizes the commodity sales quantity of the second target commodities required by the users in different time periods, and the sum of the commodity sales quantities is smaller than or equal to the commodity quantity required by the users, the sales terminal can formulate a commodity sales strategy based on the sales cooperation intention information and the pricing information of the second target commodities, so that the seller can accurately know the market demand condition, ensure that the seller can purposely sell the commodities according to the purchasing demand and the reverse pricing condition of the users in real time, improve the commodity market competitiveness, avoid the occurrence of commodity stagnation phenomenon, and simultaneously provide more personalized and satisfactory shopping experience for the users, and meet the commodity purchasing demand and commodity budget demand of the users.

The reverse transaction system provided by the invention is described below, and the reverse transaction system described below and the reverse transaction method described above can be referred to correspondingly.

Referring to fig. 4, an interactive schematic diagram of a reverse transaction system according to the present invention is provided, and as shown in fig. 4, the reverse transaction system includes: a reverse transaction platform 410, a production end 420, and a sales end 430, wherein:

a reverse transaction plane 410 for acquiring purchase demand data of a user for goods, purchase history order data of the user, and reverse pricing order data of the user; carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and determining commodity purchasing demand reports; and displaying commodity purchasing demand reports to the sales end and the production end respectively.

The production end 420 is configured to formulate a commodity production policy based on the commodity purchase demand report;

and a selling end 430 for making commodity selling strategies based on the commodity purchasing demand report.

Optionally, the reverse transaction platform 410 is specifically configured to categorize and count the demand conditions, the historical purchase conditions, and the reverse pricing order conditions of the different user groups for the commodities based on the purchase demand data, the purchase history order data, and the reverse pricing order data; classifying and counting the demand conditions, historical purchase conditions and reverse pricing order conditions of commodities in different areas based on purchase demand data, purchase historical order data and reverse pricing order data; and carrying out cluster analysis based on the classified statistical results to determine a commodity purchasing demand report.

Optionally, the production end 420 is specifically configured to obtain a commodity purchase demand report, where the purchase demand report is determined by the reverse transaction platform based on statistical analysis of purchase demand data of the commodity, purchase history order data of the user, and reverse pricing order data of the user; determining the commodity production quantity according with the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time, and adjusting the commodity production plan of the first target commodity based on the commodity production quantity; the commodity production quantity is smaller than or equal to the commodity quantity required by the user, and the first target commodity exists in a commodity purchasing requirement report and belongs to the self production range of the production end; and making a commodity production strategy of the first target commodity based on the commodity production plan adjustment result.

Optionally, the selling end 430 is specifically configured to obtain a commodity purchase demand report, where the purchase demand report is determined by the reverse transaction platform based on statistical analysis of the purchase demand data of the commodity, the purchase history order data of the user, and the reverse pricing order data of the user; based on the commodity purchasing demand report and the profit and loss conditions of the second target commodity in the second historical time, determining sales cooperation intention information corresponding to the second target commodity, wherein the sales cooperation information characterizes the commodity sales quantity of the second target commodity required by each commodity in different time periods, and the sum of the commodity sales quantities is smaller than or equal to the commodity quantity required by the user; and setting commodity sales strategies based on the sales intention information and pricing information of the second target commodity.

When the number of the sales terminals is at least two, the sales terminals can see the sales intention information of the opposite side for the second target commodity, so that the sales intention information of the opposite side can be determined according to the sales intention information of the opposite side and the profit and loss condition of the second target commodity in the second history period.

The reverse transaction device provided by the invention is described below, and the reverse transaction device described below and the reverse transaction method described above can be referred to correspondingly.

Referring to fig. 5, one of the schematic structural diagrams of the reverse transaction device provided by the present invention, as shown in fig. 5, the reverse transaction device 500 is applied to a reverse transaction platform, and the device includes:

The information acquisition module 510 is configured to acquire purchase demand data of the user for the merchandise, purchase history order data of the user, and reverse pricing order data of the user.

The demand statement determination module 520 is configured to perform statistical analysis on the purchase demand of the commodity based on the purchase demand data, the purchase history order data, and the reverse pricing order data, and determine a commodity purchase demand statement.

The reverse transaction module 530 is configured to display a commodity purchase demand statement to the sales side and the production side, respectively, instruct the sales side to formulate a commodity sales policy based on the commodity purchase demand statement, and instruct the production side to formulate a commodity production policy based on the commodity purchase demand statement.

Optionally, the demand report determining module 520 is specifically configured to categorize and count the demand conditions, the historical purchase conditions, and the reverse pricing order conditions of the different user groups for the commodity based on the purchase demand data, the purchase history order data, and the reverse pricing order data; classifying and counting the demand conditions, historical purchase conditions and reverse pricing order conditions of commodities in different areas based on purchase demand data, purchase historical order data and reverse pricing order data; and carrying out cluster analysis based on the classified statistical results to determine a commodity purchasing demand report.

Referring to fig. 6, a second schematic structural diagram of a reverse transaction device according to the present invention is shown in fig. 6, and the reverse transaction device 600 is applied to a production end, and the device includes:

The first report obtaining module 610 is configured to obtain a commodity purchase demand report, where the purchase demand report is determined by the reverse transaction platform based on statistical analysis of the purchase demand data of the commodity, the purchase history order data of the user, and the reverse pricing order data of the user.

The production plan adjustment module 620 is configured to determine a commodity production quantity according to the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time period, and adjust the commodity production plan of the first target commodity based on the commodity production quantity; the commodity production quantity is smaller than or equal to the commodity quantity required by the user, and the first target commodity exists in the commodity purchasing requirement report and belongs to the self production range of the production end.

The production policy making module 630 is configured to make a commodity production policy of the first target commodity based on the commodity production plan adjustment result.

Referring to fig. 7, a third schematic structural diagram of a reverse transaction device according to the present invention is shown in fig. 7, and the reverse transaction device 700 is applied to a sales terminal, and the device includes:

The second report obtaining module 710 is configured to obtain a commodity purchase demand report, where the purchase demand report is determined by the reverse transaction platform based on statistical analysis of the purchase demand data of the commodity, the purchase history order data of the user, and the reverse pricing order data of the user.

The sales intention determining module 720 is configured to determine sales intention information corresponding to the second target commodity based on the commodity purchasing demand report and the profit and loss condition of the second target commodity in the second historical time period, where the sales intention information characterizes the commodity sales quantity of the second target commodity required by each user in different time periods, and the sum of the commodity sales quantities is less than or equal to the commodity quantity required by the user.

And a sales policy making module 730 for making a commodity sales policy of the second target commodity based on the sales intention information and the pricing information of the second target commodity.

Fig. 8 illustrates a physical structure diagram of an electronic device, as shown in fig. 8, which may include: processor 810, communication interface (CommunicationsInterface) 820, memory 830, and communication bus 840, wherein processor 810, communication interface 820, memory 830 accomplish communication with each other through communication bus 840. The processor 810 may invoke logic instructions in the memory 830 to perform a reverse transaction method comprising:

Acquiring purchase demand data of a user on commodities, purchase history order data of the user and reverse pricing order data of the user; carrying out statistical analysis on the purchasing demands of the commodities based on the purchasing demand data, the purchasing history order data and the reverse pricing order data, and determining commodity purchasing demand reports; and displaying commodity purchasing demand reports to the selling end and the producing end respectively, indicating the selling end to set up commodity sales strategies based on the commodity purchasing demand reports, and indicating the producing end to set up commodity production strategies based on the commodity purchasing demand reports. Or the method comprises the following steps:

Acquiring commodity purchase demand reports, wherein the purchase demand reports are determined by a reverse transaction platform based on statistical analysis of commodity purchase demand data, user purchase history order data and user reverse pricing order data of a user; determining the commodity production quantity according with the commodity quantity required by the user based on the commodity purchase demand report and the profit and loss condition of the first target commodity in the first historical time, and adjusting the commodity production plan of the first target commodity based on the commodity production quantity; the commodity production quantity is smaller than or equal to the commodity quantity required by the user, and the first target commodity exists in a commodity purchasing requirement report and belongs to the self production range of the production end; and making a commodity production strategy of the first target commodity based on the commodity production plan adjustment result. Or the method comprises the following steps:

Acquiring commodity purchase demand reports, wherein the purchase demand reports are determined by a reverse transaction platform based on statistical analysis of commodity purchase demand data, user purchase history order data and user reverse pricing order data of a user; based on the commodity purchasing demand report and the profit and loss conditions of the second target commodity in the second historical time, determining sales cooperation intention information corresponding to the second target commodity, wherein the sales cooperation information characterizes the commodity sales quantity of the second target commodity required by each commodity in different time periods, and the sum of the commodity sales quantities is smaller than or equal to the commodity quantity required by the user; and setting commodity sales strategies of the second target commodity based on the sales cooperation intention information and the pricing information of the second target commodity.

Further, the logic instructions in the memory 830 described above may be implemented in the form of software functional units and may be stored in a computer-readable storage medium when sold or used as a stand-alone product. Based on this understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art or in a part of the technical solution, in the form of a software product stored in a storage medium, comprising several instructions for causing a computer device (which may be a personal computer, a server, a network device, etc.) to perform all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a usb disk, a removable hard disk, a Read-only memory (ROM), a random access memory (RAM, randomAccessMemory), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

In another aspect, the present invention also provides a computer program product comprising a computer program storable on a non-transitory computer readable storage medium, the computer program, when executed by a processor, being capable of performing the reverse transaction method provided by the methods as described above, the method comprising:

In yet another aspect, the present invention also provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, is implemented to perform the reverse transaction method provided by the above methods, the method comprising:

The apparatus embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

From the above description of the embodiments, it will be apparent to those skilled in the art that the embodiments may be implemented by means of software plus necessary general hardware platforms, or of course may be implemented by means of hardware. Based on this understanding, the foregoing technical solution may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a computer readable storage medium, such as ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method described in the respective embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present invention, and are not limiting; although the invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present invention.

Claims

1. A reverse transaction method, applied to a reverse transaction platform, the method comprising:

2. The reverse transaction method according to claim 1, wherein the determining a commodity purchase demand statement based on the purchase demand data, the purchase history order data, and the reverse pricing order data by statistically analyzing the purchase demand of the commodity comprises:

3. A method of reverse transaction for a production end, the method comprising:

4. A method of reverse transaction for a point-of-sale application, the method comprising:

5. A reverse transaction system, comprising: reverse transaction platform, production end and sales end, wherein:

6. A reverse transaction device for use with a reverse transaction platform, the device comprising:

7. A reverse transaction device for use at a production end, the device comprising:

8. A reverse transaction device for use at a point-of-sale, the device comprising:

9. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the reverse transaction method of any of claims 1 to 4 when the program is executed by the processor.

10. A non-transitory computer readable storage medium having stored thereon a computer program, which when executed by a processor implements the reverse transaction method according to any of claims 1 to 4.